Free

Components of Consumer Information Processing - Case Study Example

Comments (0) Cite this document
Summary
While utilitarianism results from the sensational that is derived from the features and functions that a product or a service performs. Hedonism is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Components of Consumer Information Processing
Read TextPreview

Extract of sample "Components of Consumer Information Processing"

How I perceive myself as a consumer The concepts of utilitarian and hedonic are two dimensions to the conceptualization ofthe altitudes and aspects of the consumer. While utilitarianism results from the sensational that is derived from the features and functions that a product or a service performs. Hedonism is as result of the sensation that is derived from the experience of using a particular product or service. Hedonic and utilitarian are the two aspects of the product performance predictions that attract a customer. The consumer’s choice is influenced by either utilitarian or hedonic dimension (Roy and Ian 376).
As a consumer, I consider myself a more of utilitarian than hedonic. This mean whenever I am shopping I always aim at maximizing utility. I view shopping as a task which I have to program first, then conduct a proper search in order to get the a product or a service with desired specifications to satisfy my need. I normally seek functional, instrumental, and practical benefits.
A recent Study on why people go shopping has revealed that shopping experience can provide to the consumer with a combination of both utilitarian value and hedonic value. Utilitarian value is task oriented and cognitive in nature. On the other hand, hedonic value is tied to the emotional aspect of the shopping experience. A consumer perceive a utilitarian value if they acquire they acquire product that necessitated their shopping trip, while at the same time perceive hedonic value if they enjoyment of the shopping experience. For these reason although I put more emphasis on maximizing a product utility, I also enjoy a shopping experience that offer both utilitarian and hedonic value satisfaction.
Consumer Information Processing and its importance to the business
The components of the consumer information processing are important to the business in various aspects. First, it is important to note that the volume of sales as well as the profitability of the business depends on the consumer buying behavior. These components include the exposure stages, retention, yielding, comprehension, and the attention. The exposure component triggers the stimuli of the consumer to acquire the product. The information processing is important to the business in that attracts the attention of many consumers hence the customer base of the organization is bound to increase significantly (Roy and Ian 372).
Consumer Information Processing and its importance to the consumer
It facilitates the provision of the necessary information to the consumers and thus, helps the consumer in making decision to buy the product. It provides the clear image of the product whilst providing the consumer with information regarding the essence of the product use. The information processing also helps the customer to make a decision on whether to be a returning customer to the business enterprise or not. The information processing also informs the consumer of the dangers and the benefits of using the desired product. Concisely, the consumer information processing helps the consumer to adopt the informed decision-making.
Work Cited
Roy, Rajat, and Ian Phau. "Examining Regulatory Focus In The Information Processing Of Imagery And Analytical Advertisements." Journal Of Advertising 43.4 (2014): 371-381. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Components of Consumer Information Processing Case Study”, n.d.)
Components of Consumer Information Processing Case Study. Retrieved from https://studentshare.org/business/1683980-components-of-consumer-information-processing
(Components of Consumer Information Processing Case Study)
Components of Consumer Information Processing Case Study. https://studentshare.org/business/1683980-components-of-consumer-information-processing.
“Components of Consumer Information Processing Case Study”, n.d. https://studentshare.org/business/1683980-components-of-consumer-information-processing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Components of Consumer Information Processing

Information Systems Components

...Information Systems Components The success of the Olympics Games largely depends upon good information management systems on the part of the organizers. It is important that the organizers institute a good information management system that will ensure that the flow of information throughout the event occurs in the most successful way possible. Considering the nature of the games and the hordes of humanity expected to attend the various games, it is certainly expected that a lot of information will need to be relayed to various places at the quickest way possible. In the same way, it is important to realize that the likelihood of loss or...
6 Pages(1500 words)PowerPoint Presentation

Information Processing Theory

...? Information Processing Theory Information Processing Theory The information processing theory seeks to explain the complex processes involved in the input and output of information in the brain. The brain has multiple cognitive processes that come into place in receiving and processing stimuli to produce a response. Psychologists have established that the brain takes a stepwise process in producing a response to any situation that it encounters. Crick and Dodge constructed a model that sought to elaborate these steps in the social scene (Dodge et al, 2003). In the education sector, understanding the information processing theory and the model is crucial in assessing the causes of deficits in information processing, in children... with...
4 Pages(1000 words)Research Paper

Information Processing Theory

.... The theory involves components such as working memory, sensory register, and long term memory. New information is received by the sensory register, processed at the working memory, and transferred to long term memory. In his article, Thadani refers to these components as rehearsal, attention, and elaboration. Without these factors, people will not be able to understand, perceive, use and remember anything got every day. The information processing model follows a fixed structure of components as mentioned in the above paragraph. The structure of the model is as follows: The store model: this states that any...
4 Pages(1000 words)Research Paper

Social information processing theory

...?SOCIAL INFORMATION PROCESSING THEORY Introduction Communication is an important human process. Communication involves the interactive change of information between two people (Humphrey, 2001). The relevance and need for communication among human beings even increases with the fact that human beings are social creatures who survive greatly through the kind of interactions they have around them. Through communication people gain a better understanding of who they are, who people around them are and what is involved in their immediate environment and so it is said that communication is essential for human survival. Due to its importance and necessity perhaps, there has been...
4 Pages(1000 words)Essay

Social Information Processing Theory

...October 6, Theory: Social Information Processing Theory (Walther) Word Count: 1471 Joseph Walther’s Social Information Processing Theory opposes some of the assumptions of Social Presence Theory and Media-Richness Theory about the capacity of computer-mediated communication (CMC) in generating meaningful communication and interconnections. Social Presence Theory asserts that CMC, being text-based, cannot provide the same quality of human interaction because of the lack of physical presence in online communications. As a result, CMC communication becomes impersonal and focused on tasks and individualization. Media-Richness Theory agrees with Social Presence Theory because...
4 Pages(1000 words)Essay

Computers and information processing

..., light pen, and digitizer. Scanning devices include image scanners, optical readers, bar code readers, optical mark recognition, optical character recognition, magnetic ink character recognition, and fax machines (Williams, Sawyer, & Hutchinson, 1997). If the printed questionnaires are multiple choice questions answered using pencil marks, optical mark recognition is the best method. Optical mark recognition technology scans the printed questionnaire, detects the presence of marks, and transfers this information to the processor (MB Imaging, 2006). In the case of telephone surveys, audio boards work best because such devices recognize human voice and transform it into digital signals to be...
3 Pages(750 words)Essay

Information Processing

...Information Processing 2007 Information processing Our sensory receptors are constantly under the influence of multiple signals, and though these can act independently from each other (e.g. sounds and smells), the human brain is able to combine them into images and scenes, therefore creating a whole picture of the surrounding world: Like energy, indeed, information has become ubiquitous as a commodity and, like energy, inescapable as an idea. The thesis that the human mind is nothing more than an information-processing device is now widely regarded as a fact. (Berlinski 2001, p. 17) The way human brain...
3 Pages(750 words)Essay

Module: Human information processing

...HUMAN INFORMATION SYSTEMS CHANGE DETECTION Prof Introduction Change detection primarily involves the visual process in which changes occurring in our environment are detected or apprehended by humans. The natural skill to immediately spot these changes is significant to human being since it plays a very important part in our daily activities. Recognizing the changes in your surrounding such as people trying to cross the street, the car behind you, changing red light to green, and many other transformation help us to adjust in a certain way and act accordingly. There many issues involving change-detection mechanism and several research and experiments are underway to determine the real cause of failures....
10 Pages(2500 words)Essay

Information Processing Theory

...started developing. (Information-Processing Theory, n.d. a) This paper shall try to give a broad overview of Information Processing Theory. But with thousands or perhaps millions of researches, books, and articles published, anyone wishing to find complete information would realize that what this paper has provided is only the tip of the iceberg. Brief History There are different but similar forms of information processing theories. Nevertheless, they originated from the works of cognitive psychology, primarily through the works of David Rumelhart & James McClelland and their Parallel Distributed...
7 Pages(1750 words)Essay

Information Processing Biases

..., A participant in a conflict will tend to respond on the basis of their perceptions of the situation, rather than an objective review of it.as such the participant filters his/her perceptions through values ,information. Conflict responses are both filled with ideas and feelings that can be very strong and powerful guides to our sense of possible solutions. In a conflict if we see someone likes or dislikes us, we will interpret that person’s act in a way consistent with our expectations. This changes our view of reality. People tend to reject information that conflicts with conclusions already held. Facts never speak for themselves. Most information is ambiguous enough to allow more than...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Components of Consumer Information Processing for FREE!

Contact Us