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Social Media Marketing Strategy - Essay Example

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This work called "Social Media Marketing Strategy" describes the peculiarities of Sony’s social media campaign. The author takes into account a wider and deeper integration of social media into business activities, the balance of power towards the customer in business transactions. …
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Social Media Marketing Strategy
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Extract of sample "Social Media Marketing Strategy"

Download file to see previous pages According to Martinez (2010), most customers prefer social media as their root of communication, thus prefer a tweet instead of receiving a phone call. Currently, increasing evidence suggests that word of mouth, consumer-generated product reviews, and user-generated content are beginning to define how consumers perceive a company as well as its products (Clemons, 2008). Social media tools are out to transform the way companies advertise, promote, and set prices on their product. The study will analyze the effects of social media on Sony. The paper seeks to understand the maximum goals that Sony Company can attain using social media and certain actions the company can take accomplish those goals.
A study by Razorfish (2009) suggested a positive correlation between the increased percentage of internet users who assess commercial social media sites and their role in purchase decisions. According to the findings, the use of social marketing strategies in the U.S had increased to $109 million by 2009 compared to $40 million in the previous year. By April 2010, Twitter provided its details for it a revenue-generating initiative. Twitter announced that companies can pay to link their pages and profiles on Twitter (Brandau, 2010). Sony was among the companies that are currently participating in promoted Twitter. Although many businesses have not invested in social media marketing, Sony has utilized such a platform to its advantage. Sony has specifically made utilization of the reach that Facebook profits stage for advancing motion pictures and theater items. For example in mid-2010, Sony picture created Dear John, a movie that activated more than one million association with the Dear John Facebook page.
This affirmed Nielsen's study that the Facebook crusade handled a 20% increment in general purchase thought of an organization's item. Roused by the results of Dear John, Sony has effectively started utilizing the surveying component accessible on Facebook to screen the enthusiasm of the crowd on the released titles.  Besides, Sony has adopted a system of availing social customer service that encompasses providing customer-focused services through social media platforms. This has reduced the need for Sony to respond to every customer’s query since related customer questions and concerns popup up in the social platform enabling the answers to come from within the social media community. ...Download file to see next pages Read More
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