Social Media Marketing - Essay Example

Social Media Marketing Fantasia Hookah Tobacco is a business available on the social media platform that engages college towards trying something cool for themselves while they are going through their hectic routines on a day-to-day basis. This can be shown through the social interaction touch points which have been established. These points include the engagement with end users and learning that has been gained from such users over a period of time. What is significant to note is the fact that Fantasia Hookah Tobacco is a virtual place where much can be obtained as far as learning mechanisms are concerned.

Its presence on Facebook has meant that the Facebook users can put a “like” on the fan page and comment on different products offered by Fantasia Hookah Tobacco. What is more important, the community members can interact with each other via social networking (Veer, 2011). It is important to understand the psychographics and demographics of the people who like this page and want to be a part of what Fantasia Hookah Tobacco has to offer to them through the Internet. The professional enhancement of Fantasia Hookah Tobacco would be measured by the people who join it on Facebook and the way it is able to offer them a range of possibilities through Facebook.

In my opinion, it is crucial to touch upon quite a few pointers as they remain domineering as far as the delivery of social media marketing realms is concerned. One of my goals is to realize the way Fantasia Hookah Tobacco is able to transgress boundaries and reach out to people who are taken as the most appropriate ones when it comes to the Facebook platform. However, this requires extra surveillance and caution on the part of my research as it is important to be sure that wastage does not come about and that there are immense areas where growth and development of Fantasia Hookah Tobacco occur (James, 2011).

College students must get attracted by the Facebook platform and if they do not like this page and seem disinterested in visiting the webpage, it will mean wastage. Fantasia Hookah Tobacco looks up to the marketing that is being done on the Facebook platform as, in my opinion, it can entice the young ones into something that is cool and trendy, as well as warrant their attention in due course of time. I would receive instant feedback from them as far as the tobacco products are concerned and employ this feedback to good effect, which should eventually boost the business in the long run (Wunker, 2012).

This will make things running in proper order for Fantasia Hookah Tobacco and the college students would also appreciate an effort that has been put in by me. I must also know that this requires serious planning, tact and hard work because Fantasia Hookah Tobacco is my brainchild and, hence, no one else would move ahead and boost my business as and when required. In the end, it would be fair to comment that the Facebook platform is just one of the social media tools that I can think of at this stage.

I can also employ a number of others with the passage of time. Works CitedJames, Sarah. ‘Social networks’ at Work – Employment Law and the Facebook Generation. Human Resource Management International Digest, 19(6), 2011. Print.Veer, Ekant. “Staring: How Facebook Facilitates the Breaking of Social Norms.” Research in Consumer Behavior, 2011: 13. Print. Wunker, Stephen. “Better Growth Decisions: Early Mover, Fast Follower or Late Follower?” Strategy and Leadership, 2012: 40(2). Print.