Internet and social media marketing - Essay Example

The social media platforms such as Facebook and Twitter are slowly being faced off by Chat apps that have taken over the market. This is mainly because the Chat Apps have very distinct features and the celebrities can have a personal contact with the fans. Line is one of the Chat Apps that is increasing becoming a popular method for the celebrities to reach out to their fans. The fans are also looking to use the same method as there is a difference between the interaction on the social media platforms and on the Chat Apps (Singh and Diamond, 2012). The personal connection and response to the different questions with the celebrities that is instant makes the features of the Apps more favourable. Korean Lee Min should therefore ensure that he engages the fans through Line by creating a profile and a persona that is attractive to the fans. One of the main aspects that he should assess is the direction and the people that he wants to reach out to and connect with while on show (Zarella, 2010). This will ensure that the celeb is able to choose the method that he should use in the show. This can be the video advertisement or other methods that are within Line as an engaging application. He should also assess his strengths and weaknesses. It is important to understand the different dynamics that will ensure that one gets through to the people and look for the factors that make one popular thereby ensuring that one reaches out to the people through the same attributes or advertising these attributes (Tuten & Solomon, 2013). Using these platforms to reach out to the fans is also similar to advertising products in the market where on has to give the best qualities of the product depending on the target market. Learning from the different aspects of the method from the past experiences with the same platform or other internet based methods is also important. There is a need to ensure that one understands what works for them and what doesn’t (Akar & Grande, 2011). in addition, the evaluation methods of how the platform has worked and the different results that the platform has generated in reaching out to the people is also paramount since the celebrity looks to implement new methods or use a set of new features in the process. One of the goals of using this method is reaching out to the fans and ensuring that one gets a clear connection between themselves and the fans. There is a need to ensure that the fans are engaged and can contact the celebrity easily through sharing and connecting with the celebrity on these platforms. After understanding the key concepts of the method a call to action is necessary. In this campaign however the fans will be asked to have the highest number of fans following them to win an exclusive interview with the celebrity. The fan that will have successfully invited the highest number of fans will win the ticket to interact exclusively with the artist. The PARC principles are the Proximity, Alignment, Repetition, and Contrast. These are the major tools in ensuring that an item that one wishes to get to the general public is effectively published and reaches out to the set target (Powell et al, 2011). Proximity entails ensuring that all the items that are related to each other are grouped close together. There is a need to ensure that different items that one may wish to reach out to the people and in this case the fans are grouped and structured together. In this case this may be details of the show that is the venue, time and also other factors that the fans should consider while attending the show. Another item that should be grouped together is the ticket sales and the points of sales that will be selling the tickets. It is important to ensure that people constructively give details on the ticket sales and points of sale in every region. The grouping of the different items ensures that the objects that are important to the show are well advertised (Akar & Grande, 2011). On the other hand, alignment entails ensuring that there is visual detail and engagement that is important to the overall objective. In this case it is a visual representation and ensuring that one has used up the space within a given page to give the different aspects of the show and the connection between the different dynamics if the show. Repetition is also critical in the set of principles and entails repeating a certain detail or aspect of the overall visual concept to draw emphasis on the specific subject (Zimmerman & Ng, 2013). It is important to ensure that the details and publishing that is set in the visual elements are properly structured to ensure that the fans can be drawn to specific content within the picture. Contrast on the other hand ensures that there is a proper element and method to add visual content to the page. This is important in drawing the interest of the fans to the content and thereby raising more emphasis on the specific aspects of the show that one knows the fans will be really excited about (Agresta, Bough, & Miletsky, 2010). Advertising the show is one of the best methods that one can use to ensure that they reach out to as many people as possible. It is important to ensure that there is enough information and general application through reaching out to the fans through advertising and rallying support for the show. Advertising is very effective in raising the emotions and also support in any given show since it ensures that the people have all the different concepts of the show a factor that should be accompanied by the PARC principles. Another method that can be used is promotions (Agretsa et al, 2010). Promotions ensure that fans are psyched up for the show before the material day since they are already engaged to going to the show. In most cases the promotions are on ticket sales where there may be a lower fee for advance tickets in comparison to the tickets that are purchased on the material day. There is a difference on the methods that are used to rally fans behind a given element but it is important to ensure that the promotional method can be deemed to have raised the required number of fans through the incentives given (Zarrella, 2010). After rolling out the action plan it is important to evaluate the different results of the method used. In this case Line is the chat app that is used and there are many responses that are generated through the feedback from the fans. Quantitatively the fans are able to give their verdict through the same platform and the number of positive and negative feedback that is generated can be measured and evaluated through counting the number of those confirming to attend and those that will not (Powell et al, 2011). One may also count the number of comments and responses to see how effective the method has been to reaching out to the targeted number of fans initially intended. Similarly qualitative method can be used where the artist looks at the comments and measures the positive feedback received and how important the platform has been in reaching out to the people (Brown, 2012). In addition it is important to ensure that the people that are engaged can be taken through a survey where they are asked to give their feedback on the different aspects of the show and the results measured qualitatively or quantitatively. References Agresta, S., Bough, B., & Miletsky, J. (2010). Perspectives on Social Media Marketing. Boston: Cengage Learning [distributor. Akar, E., & Grande, B. (2011). An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing. Journal of Internet Commerce. Brown, E. (2012). Working the Crowd: Social Media Marketing for Business. London: BCS. Powell, G., Groves, S., & Dimos, J. (2011). Roi of $ocial Media: How to Improve the Return on Your Social Marketing Investment. Singapore: John Wiley & Sons (Asia. Singh, S., & Diamond, S. (2012). Social Media Marketing for Dummies. Hoboken: Wiley. Tuten, T., & Solomon, M. (2013). Social Media Marketing. Boston: Pearson. Zarrella, D. (2010). The Social Media Marketing Book. Beijing: O'Reilly. Zimmerman, J., & Ng, D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken: Wiley. Read More