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In order to ensure the credibility of local news, the Courier should use a blog that is frequently updated and one that allows for the general public to comment. This blog will be more effective when it is attached to the Courier’s website. It can also be uses to share opinions of people and their reactions to different news items.
High school students and institutions are the main target market for high school sport results. According to Bregman (18), the most effective way to reach out to students is through social media. Many students spend a large portion of their time on social media. Organizing campaigns that target them on social media platforms will create interest in the courier. The courier should engage the students by posting pictures of the sporting activities and commenting on the. Social media campaigns can also include competitions for students. This will increase the flow of students to the site and enhance the visibility of the Courier
The courier should use social media presence to post topics that command attention of the reader. These topics should be linked to the main feature stories in the Courier’s website and blogs. Once the readers click on the topic, they should be automatically redirected to the Courier’s website to get access to the full story. This will increase the flow of customers to the Courier’s website and generate more interest in it. According to Andrews (6), using blogs and linking it to the website will optimize the website and make it easier to be traced by the search engine.
In order to attract the interest of gardeners, home repair agents, crafts men and their clients who love functionality and beauty in their homes and places of work, the Courier will need to dedicate a blog spot on the Courier’s website that is linked to a social media page. This will act as a one stop shop for
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rious businesses in the present technology driven world. With the wide advent of internet, its impact upon the daily life of the people has undergone radical changes over the past few years (Atrens, 2001). As a consequence to the comprehensive transformation of traditional modes into the modern technological environment, the interactive media and the social networking sites have become an essential part of the general people’s lives (Nixon, 1997).
My company is already practicing the social media marketing and some activities have been partly successful. However, the fans and followers are not active according to the company’s expectations. Social Media Plan Overview The organization’s goals for social media entail developing and increasing people’s interests in the products and gaining market shares by providing services to clients through the social media.
Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.
The paper finds out that social media use in customer service has more benefits as compared to the bottlenecks. According to the report most corporate management systems normally integrate customer care service within their respective public relations departments. Customer service is undeniably one of the most essential entities in an organization more so if the company is in the business of supplying consumers with products and services.
Convergence of technology added impetus to Viral Marketing and accelerated the growth of social media. The changes have tremendous impact on companies including those in the film industry that necessitated reorienting their strategies in tune with the technological developments for sustainable growth in the long run.
The result is that marketing managers who have the confidence and capabilities of solving risky problems, of dealing with economic uncertainty, and of handling unstructured situations in business are being called on to do so in the social domain. If this know-how is applied to the solution of social problems, it is evident that the rules and roles of marketing will change.
Over the last ten years, many firms have automated their services due to the innovations realized in the IT sector. Essentially, the advent of computers and smartphones has led to increased productivity and efficiency, diminishing labor outlays and minimizing