A Viral Marketing Plan for Midland Daily Courier - Essay Example

Local news
In order to ensure the credibility of local news, the Courier should use a blog that is frequently updated and one that allows for the general public to comment. This blog will be more effective when it is attached to the Courier’s website. It can also be used to share opinions of people and their reactions to different news items.

High school sports results
High school students and institutions are the main target market for high school sports results. According to Bregman (18), the most effective way to reach out to students is through social media. Many students spend a large portion of their time on social media. Organizing campaigns that target them on social media platforms will create interest in the courier. The courier should engage the students by posting pictures of the sporting activities and commenting on them. Social media campaigns can also include competitions for students. This will increase the flow of students to the site and enhance the visibility of the Courier

Feature stories on local businesses and political issues
The courier should use social media presence to post topics that command the attention of the reader. These topics should be linked to the main feature stories on the Courier’s website and blogs. Once the readers click on the topic, they should be automatically redirected to the Courier’s website to get access to the full story. This will increase the flow of customers to the Courier’s website and generate more interest in it. According to Andrews (6), using blogs and linking them to the website will optimize the website and make it easier to be traced by the search engine.

Columns on gardening, home repair, and crafts
In order to attract the interest of gardeners, home repair agents, craftsmen, and their clients who love functionality and beauty in their homes and places of work, the Courier will need to dedicate a blog spot on the Courier’s website that is linked to a social media page. This will act as a one-stop-shop for individuals with the same interest and an easy source of reference, reducing their need to search for other sources (Muther 61). Regular updates and insight into this industry will ensure a steady flow of clients. Picture, videos, and success stories will make the experience worthy for repeat visitors.

Conclusion
In order for Midland Daily Courier to be successful in the print industry, there is a need to employ other innovative approaches to attract clients and for the company to increase its visibility. With most of the people spending most of their time on social media according to Bregman (18), businesses need to go where their potential clients are and sell their products using channels that are acceptable and embraced by their clients.