Nobody downloaded yet

Provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier - Essay Example

Comments (0) Cite this document
Summary
The Courier has special interest on various news items which make it unique from other agencies and stand out from the rest, making it more appreciated by…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier
Read TextPreview

Extract of sample "Provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier"

Download file to see previous pages In order to ensure the credibility of local news, the Courier should use a blog that is frequently updated and one that allows for the general public to comment. This blog will be more effective when it is attached to the Courier’s website. It can also be uses to share opinions of people and their reactions to different news items.
High school students and institutions are the main target market for high school sport results. According to Bregman (18), the most effective way to reach out to students is through social media. Many students spend a large portion of their time on social media. Organizing campaigns that target them on social media platforms will create interest in the courier. The courier should engage the students by posting pictures of the sporting activities and commenting on the. Social media campaigns can also include competitions for students. This will increase the flow of students to the site and enhance the visibility of the Courier
The courier should use social media presence to post topics that command attention of the reader. These topics should be linked to the main feature stories in the Courier’s website and blogs. Once the readers click on the topic, they should be automatically redirected to the Courier’s website to get access to the full story. This will increase the flow of customers to the Courier’s website and generate more interest in it. According to Andrews (6), using blogs and linking it to the website will optimize the website and make it easier to be traced by the search engine.
In order to attract the interest of gardeners, home repair agents, crafts men and their clients who love functionality and beauty in their homes and places of work, the Courier will need to dedicate a blog spot on the Courier’s website that is linked to a social media page. This will act as a one stop shop for ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Provide a viral marketing plan that uses blogs and social media tools Essay”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1697924-provide-a-viral-marketing-plan-that-uses-blogs-and-social-media-tools-to-generate-interest-in-the-courier
(Provide a Viral Marketing Plan That Uses Blogs and Social Media Tools Essay)
https://studentshare.org/e-commerce/1697924-provide-a-viral-marketing-plan-that-uses-blogs-and-social-media-tools-to-generate-interest-in-the-courier.
“Provide a Viral Marketing Plan That Uses Blogs and Social Media Tools Essay”, n.d. https://studentshare.org/e-commerce/1697924-provide-a-viral-marketing-plan-that-uses-blogs-and-social-media-tools-to-generate-interest-in-the-courier.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier

Viral Marketing

...to the buzz it created, which was raised from the Top 10 Movers of 2002 (Kirby & Marsden, 2006). There are two major advantages of viral marketing to the bottom line which are the direct outcome of exploiting digital media (Kirby & Marsden, 2006, 92): 1. Viral marketing campaigns can provide accountability when tracked, thereby measuring and proving ROI (ibid, p. 92). 2. Viral campaigns have no fixed cut-off point, so they can provide an ever-increasing ROI. For example, Mazda UK’s first online viral and buzz marketing campaign, released in June 2002, is still...
45 Pages(11250 words)Thesis

Discuss implications of the use of interactive media and social networking sites that use 'viral' techniques to generate 'advert

...can persuade viral technique so as to generate the ‘advertising buzz’. However, once the marketers succeed in identifying the individuals, the entire phenomenon gives rise to effective implication both for the marketers as well as for the consumers (Abedniya & Mahmouei, 2010). Viral marketing which is an effective marketing technique for generating advertising buzz is considered to be an important aspect of the social networking sites. In the present World Wide Web, social media is taken to be granted as an effective tool of...
8 Pages(2000 words)Essay

Social Media Marketing Plan

...Task: Social Media Marketing Plan Social media marketing is the process of acquiring recognition through the social sites. Most organizations are currently engaging in the social media marketing. However, some of them have not successfully implemented programs based on various obstacles such as inability to define social media goals. My company is already practicing the social media marketing and some activities have been partly successful. However, the fans and...
4 Pages(1000 words)Term Paper

Viral Marketing of FMCG Using Social Media

...to others, there is an integrated viral add, which also gets sent to the recipient about signing up for a Hotmail account. I found the use of viral marketing is increasing at a rapid pace and marketers are considering it as one of the most useful marketing tools (Woerndl, Papagiannidis and Bourlakis, 2008). Moreover, I found this topic to be enjoyable as well as challenging. The subject made me think about the degree to which viral marketing using social media can be effective for a company involved in the business of...
3 Pages(750 words)Essay

Social Media Customer Service Tools

...to friends and colleagues thus fulfilling the organization’s objective of delivering instant services to their esteemed customers. In this case, the company presumes its followers on Twitter to be its esteemed or prospective customers (Solomon, 2012). You Tube Perchance another interesting social media tool that some corporates use is the You Tube that involves the creation of online channels where the company can post videos and ask those who subscribe to its channel to view and share the company’s videos on various internet platforms as a way of marketing. The company may also post the video clips with the rationale of informing or...
12 Pages(3000 words)Essay

Social Media Marketing Plan

...basis. For the more dynamic platforms such as Twitter and Facebook, the updates will need to be done a number of times a day. For YouTube platform, the video uploads may be done on a daily basis but ensuring regularity and consistency. References Kabani, S. (2013). The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Dallas, TX: BenBella Books. Li, C. & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard Business Press. Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for...
9 Pages(2250 words)Assignment

Viral marketing

...interest and participation. Viral marketing performs its social role in two ways. First, marketing faces social challenges in the same sense as the government and other institutions. But unlike the government, marketing finds its major social justification through offering product-service mixes and commercially unified applications of the results of technology to the marketplace for a profit. Second, it participates in welfare and cultural efforts extending beyond mere profit considerations, and these include various community services and charitable and welfare activities. For example,...
3 Pages(750 words)Essay

Viral Marketing and Social Networking

...an important part of advertising, it has two components (Bryce 34).The first can be traced through social channels like tweeter or a blog, where your voice gains credibility, in earning a following when you provide regular and useful information through them. The second one is that a word of mouth over the internet about your product through the social media travels from one person to the next. This is done by creating a facebook profile for your business which may lead to reviews by influential internet users on your product. Updating this area with fresh content is the key, but in online bad behavior travels faster than good, one has...
3 Pages(750 words)Thesis

Social media plan

...advantage of the growing demand of its products from overseas markets by utilizing the social media. Further, the firm can also utilize the social networks, including Google+, Twitter and Facebook to convey information about its products to a larger customer base (Evans, 2010). Threats The major threat arises from the competitors, which introduce better products at lower prices. Fraud is also a threat resulting from online marketing because hackers often target the sellers’ credit card information (Kotler & Armstrong, 2013). System errors in the computer algorithms and computerized sales and storage databases can be fatal. When a system crashes, the...
6 Pages(1500 words)Essay

Social Media Marketing Plan for Automotive Dealership

...of the automobile industry, it is critical to stay in touch with the customers. The close interaction via social media sites will enhance customer satisfaction through real-time feedback and support. The company has been operational for the past five years but its profit margins have not expanded to reflect its age. In this regard, the company will adopt an online marketing plan that will see the sales skyrocket within the next five years. Social media provides the best platform for such a proposal, considering the significant number of active social media users. ii. SWOT Analysis: Over...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier for FREE!

Contact Us