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Marketing, - Assignment Example

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Company Background
Perfection Foods is one of the most popular and leading exporters as well as manufacturers of high quality cup cakes. Incepted in the early part of the 21st century, the organization named Perfection Foods currently has a highly and widely diversified product line comprising of high quality hand made cakes. …
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Marketing, Assignment
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Download file to see previous pages... Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level.
The organization has segregated its functions in two fronts. One front comprises of handling the manufacturing of the highly diversified product lines while the other one concentrates on handling the orders for the product lines from the international markets
The company is very established and has three sites in the UK region, of which two of them are used for manufacturing of product lines while the third one acts as a centre for international distribution of the company’s highly demanded and much sought after products. The company currently caters to the demands of bakery products arising out of UK and European region and supplies their products to retailers and wholesalers of the region. For the purpose of gaining as well as maintaining dominance in the local bakery market, the company started to provide their product offering to various national level wholesalers and retailers in the UK region like Batley, Makro, Asda, Morrison’s, etc. As of the recent times, the company by the process of working with key partners in the international front has a significant amount of market presence in around 10 countries in the European arena. (Perfection Foods Ltd, 2012).
Market Overview The Bakery sector is one of the most flourishing sectors for business and high returns on investment as the bread and bakery items forms a significant part of the diet for the population of UK. Talking on the point of consumption of bakery products, it can be said that 99% of the total number of households of the UK market buys and consumes bakery products on a regular and daily basis. (bakersfederation.org.uk, 2012) In the recent day, the bakery market of the UK region is worth of around 3.4 billion pounds and comprises of the largest market of the UK food industry. Discussing on a more micro level fact, it can be essentially highlighted that the total volume of manufacturing in the bakery market of the UK region is around 4 billion units. The UK market for bread and bakery products essentially comprises of three kinds of manufacturers. Large scale bakeries comprises of around 80% of the total production of bread and bakery products while another 17% of the production happens in instore bakeries of large retailers as well as supermarket. The remaining 3% of the production happens from the production contributed by various master bakers contributing to the bakery industry (Bakersfoundation.org.uk, 2012). The market trends of the previous years show that around the year 2011, the household ...Download file to see next pagesRead More
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