Strategic Management and Business Policy of Perfection Foods - Assignment Example

Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently been awarded a lot of prestigious awards at both national as well as international levels. The organization has segregated its functions in two fronts. One front comprises hanging the manufacturing of the highly diversified product lines while the other one concentrates on handling the orders for the product lines from the international markets The company is very established and has three sites in the UK region, of which two of them are used for manufacturing of product lines while the third one acts as a center international distribution of the companies highly demanded and much sought after products.

The company currently caters to the demands of bakery products arising out of UK and European regions and supplies their products to retailers and wholesalers of the region. To gain as well as maintain dominance in the local bakery market, the company started to provide its product offering to various national-level wholesalers and retailers in the UK region like Batley, Makro, Asda, Morrison’s, etc. As for the revenues, the company by the process of working with key partners on the international front has a significant amount of market presence in around 10 countries in the European arena.

(Perfection Foods Ltd, 2012). Market Overview The Bakery sector is one of the most flourishing sectors for business and has high returns on investment as tread and bakery items form a significant part of the diet for the population of Uthe K. Talking the about point of consumption of bakery products, it can be said that 99% of the total number of households in the market buy and consumes bakery products on a regular and daily basis. (bakersfederation.org.uk, 2012) In recent days, the bakery market of the UK region is worth around 4 billion pounds and comprises the largest market of the UK food industry. Discussing on a more micro level fact, it can be essentially highlighted that the total volume of manufacturing in the bakery market of the UK region is around 4 billion units. The UK market for bread and bakery products essentially comprises three kinds of manufacturers. Large-scale bakeries comprise around 80% of the total production of bread and bakery products while another 17% of the production happens in in-store bakeries of large retailers as well as a supermarket. The remaining 3% of the production happens from the production contributed by various master bakers contributing to the bakery industry (Bakersfoundation.org.uk, 2012).