Internet Technology and Social Media Solutions for Business - Essay Example

?? ? ? Number]? ? ? ? ? Introduction The present era is rightly characterized as an “era of internet technology and social media” because ?at present the world is more socially integrated as it has been ever before. It has been realized how important it is to bring people and businesses of diversified background closer even though they are distant geographically. Internet and Social Media have brought a revolution to the business world in the ?recent past and proved to be an efficient online mode to imply various marketing strategies for ?enhancing new business developments. Nearly all forms of businesses attained sustainability, ?visibility and brand attention to nominal face with such online marketing tool over the years. This ?platform gives up-to-date knowledge of any services or products, enhances online traffic and ?create sound awareness (Norman 25).? There is a number of effective social media networks like YouTube, Facebook, LinkedIn, ?various blogs and Twitter available to facilitate the online business activities for building state of the art ?solid customer base. This could be carried out by effectively marketing and advertising the ?products through the adoption of interactive plans and strategies, for instance conducting online ?polls, webinars, contests and e-books etc. The most important factor for online business through ?social media is the engagement of accurate target audience so that the customers remain loyal to ?respective brands or services for longer period of time.? Social Media’s Benefits to Business There are countless benefits of conducting business through an effective use of ?technological internet tools. It builds comprehensive and pinpoint identity of the business online. ?This strategy creates a mark and increases the ranking through different search engines. The ?continual updating of products and services is its most effective tool. There is almost zero cost ?involved in promoting the business with such technology. It serves the best way to interact with ?diversified range of businesses personals, potential business owners and finally the likely buyers. ?Social media through internet builds new links and contacts around the world with no time. ?Information, new ideas and potential business hubs can be identified for business. It also brings ?new job openings worldwide which tends to decrease the unemployment rate. The marketing ?tool also brings new investment to the business which is the best way to grow. It totally depends upon the way social media is used for business. It can be used for obtaining several objectives. Most ?common foreseeable objectives include fresh business contact, search new potential clients, ?obtaining prompt feedback, suggestion and positive criticism from the customers, conduct online ?marketing research and so on and so forth (Norman 54).? Internet and Social Media’s Applications in Business: ? • It could be essentially import for gaining sizable profits in business through effective online ?marketing and publicity.? • The medium of marketing could marginalize all hurdles in the business and put on the path of ?success.? • It could identify target respondents of the products and services to build loyal and long term ?relationship with the clients.? • A type of bonding is formed between buyers and sellers through social media.? • It also tends to make new contact with different communities around the world of identical ?interests.? • Experiences are shared with eventually lead towards building high credibility.? • Through all time interaction, a consultation and advice can be given without any hidden cost.? • Social Media creates a pool of like-minded people and builds strong ties for business prospective. ? • It also helps to evaluate the weaknesses along with the competitor’s strategies (Stephen, 2011).? Evaluation of Business through Different Social Media and Internet Tools This paragraph clearly indicates the results which recently obtained by the companies using ?various social media and technological tools. The average rate of customers and entrepreneurs are ?no longer in use of conventional marketing tools like mails, hard copy messages, campaigning ?through broachers and newspapers to interact with clients. The recent polls shows continue ?decline in volume in conventional mails to last three years.? The usage of internet, social media and smart-phones have gained greater popularity to the recent ?past and showing gradual increase. This increase in trend is not only restricted to personal use but ?also to business driven strategies as well. The undersigned graphical analysis clearly demonstrates ?B2B and B2C companies using social media tools for marketing their businesses.? How to Use Social Media for Business The marketing budget for social media is projected to be increasing for the last couple of ?years according to emarketer.com; therefore, building strong customer relationship management ?and creating new values to the brands, plays effective roles to company’s success. The delivery ?medium available in today’s worlds primarily includes technologies like smart-phones and ?internet. But the question arises how to use them effectively to obtain success in business. The ?one who cleverly imply such tools, leads towards success, but from where to begin with? ? ?1.? What is the marketing plan? Who are the target audience? And what should be unique in ?message to attract them? ? ?2.? Ensuring the website should be updated in order to convey the proper message of your required ?brand, further to check is the Website is easy for layman? Is it not too complex for any user? Can ?the interaction between the company and user is compatible to the browser especially through ?web tabs and smart-phones for prompt feedback? ? ?3.? Company should possess a targeted strategy especially formed for Social Media.? ?4.? A comprehensive marketing plan should be revamped by the company. Which further needs to ?analyze the tools available to reach the target audiences with company’s profile and message? ??(Norman, 97).? The bottom line lies in the fact of designing a comprehensive marketing strategy, ensuring ?that the message for the brands should be easily accessible to the target audience and ?successfully engage them into long term customer relation. Marketing through social media is ?much more than posting, it involves interface and communication all the time with your ?customers.? Business models use for Social Media The most effective online marketing business models are:? ?1. One-to-one approaches: this approach is useful to an individual browsing alone. The ?message through social media is directed personally. This approach is based on searching ?keywords by the user. This tool works only for pay per click.? ?2. Specific interests: this model is helpful to market to individuals having specific interests and ?habits, rather than mass marketing online.? ?3. Niche marketing: this social media market approach is tailored for potential customers. This ?approach is very helpful with the combination of search engine optimization technique (Morgan ?and Spector, 14).? Types of web-based social media marketing tools for business: the most common marketing ?tools opted by social media are: ? • Search Engine Marketing ? • Search Engine Optimization? • Affiliate Marketing? • ? Inbound Marketing ? • Video Marketing? • Display Advertising? • Social Media Marketing ? • Referral Marketing? • Email Marketing ? Conclusion In the present technological age, the role Internet Technologies and Social Media is so ?influential that no one can deny, especially when it comes to marketing the businesses; therefore ?its role has been increasing every passing day. The tool of social media marketing is very cheap ?as compared to the conventional way of marketing to the target audiences. Companies can easily ?reach to the potential customer with nearly no extra budgets. The challenge often face by the ?customers are the online scamp which hurts the effectiveness of social media marketing. It has ?also been observed that from the different customers that the products marketed through social ?media often when bought, the standard never matches which dents the social media marketing ?face. If it could be effectively controlled than there is no doubt that in the coming times, it ?would certainly take the place of conventional marking tools.? Work Cited Norman, Jeremy M. From Gutenberg to the Internet: A Sourcebook on the History of Information ?Technology. Novato, Calif: Historyofscience.com, 2005. Print.? Morgan, K, and J. M. Spector. The Internet Society: Advances in Learning, Commerce and Society. ?Southampton: WIT Press, 2004. Print.? Rappaport, Stephen D. Listen First: Turning Social Media Conversations into Business Advantage. ?Hoboken, N.J: John Wiley & Sons, 2011. Print.? Read More