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Evaluate E-Business Website (http://www.m-ms.com/us/) - Assignment Example

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E-Business. 1. Executive summary: This study relates to on to evaluation of E-Business Website of the M&M, which falls under of chocolate manufacturing industry. The industrial organizations compete with one another and hence M & M requires generating the new integration technique to stay ahead in the competition…
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Evaluate E-Business Website (http://www.m-ms.com/us/)
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Download file to see previous pages The innovative e-business schemes are necessary to modify old business needs by generating new marketing facilities and manufacturing activities. E-business practices have to potential to influence the customers in a direct manner. It not only boosts the sales and enhances profits but also can create a good atmosphere in M&M Company. Besides, creates information sources, and is very practical to business marketing. Nowadays, e-business is developing due to the reason of high utilization of information technology by people. Therefore, information being provided to customers has to be accurate, easily understood and reliable. The study focuses on Branding Social Networking, Mass Customization and various recommendations to improve the e-business in M&M. E-business website is significant aspect for organizations’ for deploying technological inventions, and for withstanding competition worldwide. The accomplishment of the organization will depend on the incorporation of a number of functions focused on tapping the best from commerce activities. 2. Introduction: The concept of E business is gaining significance in the modern world. The ever evolving environment of technology has made it possible for innovating new systems in business. The increasing rivalry also forces business organizations to put into practice new models. ...
The program of e-business concentrates generally on three different areas such as, production practice, consumer focused activities, and internal running actions. “In the present market both e-commerce and e-business have turned into be significant aspects of the company strategy” (Andam, 2003, P. 5). There are two major differences among traditional and e-business with regard to customer relations. The first one is that the consumers are often unseen to the company and vice versa which results in lack of direct contact between the consumers and the business organization. Consumers cannot physically see or examine the goods that they are about to buy which is an important concept in marketing. Communication often takes place through the internet or sometimes through the telephone. Customer dealings in such a setting are more demanding. Furthermore, such customers who are well-known with online shopping have the choice of choosing the several other websites that offer the same services or product, sitting at home. This is particularly true for a company that utilizes only online sales to do business. The best choice for a company in that uses e-business as a strategy is to make the website as friendly and pleasing to the customers as possible. E-commerce and e-business are the terms widely used in the present circumstances. The competitions from different business organizations are forcing the organizations to increasingly incorporate and mechanize their businesses activities and they necessitate the establishment of e-business and e-commerce in their industry field. E-business is an overall policy and e-commerce is a significant factor of e-business. The difference is that e ...Download file to see next pagesRead More
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