We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Media technology and society - Essay Example

Comments (0) Cite this document
Summary
Internet is not only well developed nowadays, but also starts to press its elder media brothers from their leading places. For example, Internet has already outperformed radio; according to NetImperative.com "in 2004 online ad spend hit 653.3m, 60% higher than 2003's 407.8m, taking its share of the total ad market to 3.9% for the year, and overtaking radio which was managed 3.8% last year" (Butcher 2005)…
Download full paper
GRAB THE BEST PAPER
Media technology and society
Read TextPreview

Extract of sample
Media technology and society

Download file to see previous pages... The first part deals with setting up a framework for the research. Then prerequisites, which have made Internet TV technology real from a scientists' sketches, are analysed. Further on the essay devotes to analysing opportunities that are currently available to Internet TV. In conclusion future possible outcomes of Internet TV and related HDTV and ITV technologies are outlined.
The technological development seems to be inevitable. It is within human's nature to strive for more effective management of resources at its disposal. That requires us to answer questions, such as: what do we need to improve, what resources do we have and finally what we must do to achieve the desirable result Such assumption leads us to the first considerable attribute of technological development: linearity. "The time of technological progress is always felt as linear and fundamentally irreversible.... [T]echnological evolution is perceived as unflinching progress toward a state of control over nature" (Doane 1990). Thus, developing a new solution requires following a certain guideline.
It starts with defining needs and goals and continues with trials to determine what technology can be used to achieve them. "In a rational economic world, goals and means are not only separated, but also defined in a stepwise process. It's a world where we first need and then develop the needed solution - how could it be anything else" (Hakansson and Waluszewski 2002) In the following case of Internet TV it is stated that need for more interactive television with better quality of broadcasting was firstly applied to traditional media channels, but then Internet was chosen as more effective technology.
What caused such a change The effectiveness means that current technology answers the given requirements better. But who gives these requirements And is it only a matter of technical feasibility to implement brand new approach to the old problem

Instead of seeing various technologies as spin-offs of scientific discoveries or as the handmaidens to scientific investigations, whatever that may mean, I propose to cast scientific changes as a result of the mutual interactions among scientists working with specific sets of ideas and the various technologies they use and rely on to make those ideas comprehensible and testable in a social context. (Pitt 2000)

Thus the development is determined not only by technical factors. History knows lots of technically effective solutions were rejected through other reasons. Most of them could be summarised into two groups: economic and social, or cultural. The first one implies that, even if a new technology solves the current problem more effectively it still can be unused because of negative economic impact. Paraphrasing in the context of this essay, Internet TV technology has met a serious opponent in the face of traditional TV advertising industry.
Cultural factor is more indirect than the previous one. "Culture plays no significant role in shaping the history of technological development but can only motivate or obstruct progress along a fixed track" (Feenberg 2002). That is, the society must be ready for the change. It is extremely important for the technology to be urgent not only from the problematic side, but also from the side of social readiness. He, who wants to implement a new technology, "must estimate to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media technology and society Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/technology/1508480-media-technology-and-society
(Media Technology and Society Essay Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/technology/1508480-media-technology-and-society.
“Media Technology and Society Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/technology/1508480-media-technology-and-society.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Media economy and society
The public sphere theory is based on Jurgen Habermas idea on structural transformation of the public sphere. There public sphere has undergone various transformations as technology advances and economy transforms. The big question is how the cultural economy has transformed the public sphere.
12 Pages(3000 words)Essay
Changes in Communication Technology Impacting The Possibility of a Global Society
It is an essential part of the regular lives of human beings in the present times, be it for the use of communicating to people, to shop online, or even in the manner in which a revolution can be spread in a region. The importance and the use of the internet as the modern means of communication have been significantly realized by the young generation as well as every other individual who has the knowledge of the use of the internet (Shimojo, 2005, p.85).
8 Pages(2000 words)Essay
Media Technology
Because of limited production schedules and some very expedited editorial needs, the system design includes an Apple X-Serve Raid, disk array supplying real time SDI video in and out of the switcher.
7 Pages(1750 words)Essay
Technology and Society
It is based on the common sense idea that technologies are 'tools' standing ready to serve the purposes of their users. The substantive theory argues that technology constitutes a new type of cultural system that restructures the entire social world as an object of control.
2 Pages(500 words)Essay
Technology and Society Essay
From the youngest to the oldest, technology is a ringing bell that continues to affect and meddle in the challenges and opportunities of life. The consequences of new technology researches has brought everyone to the open field of knowledge and wisdom extending it to other possibilities of further improvements and developments of other inventions and/or researches.
4 Pages(1000 words)Essay
Media and Society
It was conducted by three researchers (Lazarsfield, Berelson and Gaudet) and was funded by a well-known foundation, an institution and a media personality. The project was designed following a series of innovative research procedures and concepts. Like in every research project, they all started with a question of how and why: how and why people decided to vote as they did.
12 Pages(3000 words)Essay
Are national service frameworks and quality standards necessary for improving services, and is there any evidence that they are working
te outreach services are already established in other clinical areas such as critical care, palliative care, acute pain management and cancer care, and there has been ongoing debate about the most appropriate ways to measure their clinical and organisational effectiveness (Hess
10 Pages(2500 words)Essay
Technologies in media have the most potential for the future
In the medieval times, most of the advertising was mainly through newspapers. Media such as television and the internet had not developed. However, with the development of technology, there was a discovery
4 Pages(1000 words)Essay
Society and Technology
These tasks are most pervasive in middle-skill jobs like bookkeeping, clerical work and repetitive production and quality-assurance
2 Pages(500 words)Essay
How technology changed society
sier methods of undertaking different duties, the different methodologies that have been adapted have generally led to both the positive and negative effects on the whole world. With the increased use of social networks, different cultures have been able to relate through
3 Pages(750 words)Essay
Let us find you another Essay on topic Media technology and society for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us