This essay discusses the using of E-commerce as the way to go when it comes to competitive marketing.The firms are exploiting chance available in the social media to reap high sales. Zarah is an exceptional case of an organization that is headed for much more gain from its use of social media…
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In the wake of globalization, various firms need to embrace the cultural diversity by incorporating various major search languages in its marketing strategy thereby giving organizations a local appeal in its geographically dispersed market. This is one of the tools that Zarah seems to utilize with an immense command on the market size in the fashion industry. It is common to realize that social media requires customization in respect of the cultural differences prevalent in the world and this has been done by introducing the use of various languages that are tailored to meet the demands of people (Hoffman & Bateson, 2009). It is, therefore, a boost for the organization to act locally and think globally in respect of placing website adverts. It has adopted online sales that constitute the display of varieties that the customers simply click on and obtain all the required information then transact online. This is more convenient for many people due to the paradigm shift of socio-economic order of the society which keeps people busy most of the time. It has equally diversified the social networking sites thereby enhancing chances of reaching out to many clients of all age brackets around the world.
To optimize the use of social media, Zarah has a very active Twitter, Facebook, google+, daily blogs and other accounts on which it is able to count on the number of likes and pins after posting pictures of its variety of products. The figures obtained in this process and the comments provide a basis for reorganizing its strategies on appropriate marketing mix. Zarah also utilizes the social media to take note of the global fashion trend by responding immediately through Twitter and its other social media sites and collecting feedback on desires and modifications preferable to the existing and potential customers (Hoffman & Bateson, 2009). This has the updating effect with attraction consequences to the potential customers who are prolific internet browsers.
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