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Marketing Essays

Result for Subject Marketing:
19702 essays
Choosing Materials and Suppliers Marketing Assignment
5 pages (1405 words) , Download 0 , Assignment
Free
This assignment also discusses setting a new policy that gives departmental managers more freedom to set rules and take actions in their departments without limiting them by CEO interferences as long as they keep up with the company strategy and goals and reviewing and evaluating the work of every department on the weekly meetings. 
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Issues in Marketing Marketing Essay
9 pages (2853 words) , Download 0 , Essay
Free
My main understanding of marketing is that it involves the communication of a service, product, or brand’s value to consumers with the aim of selling or promoting the service, product, or brand (Sandhusen, 2010). However, the speakers gave me another understanding of marketing as a practice and discipline that is in constant transition.
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Marketing Communications for Toyota Motors Marketing Essay
12 pages (3423 words) , Download 1 , Essay
Free
Integrated marketing communication is defined as all activities that a company utilizes as channels for brand messaging to promote their products within the target market. Integrated marketing communication has become an important topic as researchers seek to identify the value of this strategy in establishing the long-term success of an organization.
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Theoretical Review of Marketing of British Airways Marketing Case Study
8 pages (2574 words) , Download 1 , Case Study
Free
The economy and Social Media both impact each other in both positive and negative ways. Now it is upon the company to use it wisely. British Airways has very intelligently used social media and it has consecutively supported in achieving a good blend of the marketing mix. It has a social media presence on Facebook, Twitter, Google+ and LinkedIn. 
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Marketing Management Marketing Case Study
8 pages (2165 words) , Download 1 , Case Study
Free
This change in ownership of the brand swayed consumer’s perceptions and ideas towards the brand, and as such, required an executive move from the Tata Motors Limited in order to win back the support of its customers. 
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Reflection on Guest Speakers Marketing Essay
7 pages (2384 words) , Download 1 , Essay
Free
Reduced government budget causes the mood whereby marketers have an overriding impact on. As much as there is a good development on growth especially within HYT S. A., most rich consumers are still believing and sticking to their monetary gains and opting on investment in order to generate more wealth.
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Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers Marketing Case Study
13 pages (3938 words) , Download 0 , Case Study
Free
The paper "Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers" is an outstanding example of a marketing case study. This study deals with advertisements of Coca Cola and Pepsi and their influence on consumers. These two large beverage companies create many innovative ads which help them to increase their sales and revenue.
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Marketing Research Marketing Assignment
9 pages (2597 words) , Download 1 , Assignment
Free
Quantitative research is research that looks at the whole topic of interest with a set objective. It is to say that the research seeks to inquire about the prospective causes of a phenomenon and also verify its effect. In brief, it has a hypothesis or an educated guess which the study seeks to confirm as either true or false, in brief, it is deductive in nature. 
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The Growth of Social Media as a Marketing Tool and Its Impact on Businesses Marketing Essay
8 pages (2202 words) , Download 0 , Essay
Free
The paper "The Growth of Social Media as a Marketing Tool and Its Impact on Businesses" is an outstanding example of a marketing essay. The explosion of social media in the last few years is one development that has been properly documented and in present times, life cannot be imagined if there was neither Twitter nor Facebook.
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Investigating a Social Marketing Issue: Gambling Marketing Coursework
8 pages (2226 words) , Download 1 , Coursework
Free
With less regulation and media proliferation, in the internet age, there is evidence that vulnerable groups have access to information that motivates them to engage in the vice. Since the youths construct their behavior from the information at their disposal, reducing information on gambling can be a milestone in creating a responsible society.
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Digital Revolutions Marketing Report
6 pages (1722 words) , Download 1 , Report
Free
There are a number of ways in which the digital revolution has impacted the ways in which the marketers are developing their marketing strategies and processes. This report is aimed at analyzing how the advent of the digital revolution and its various phases and components has affected the marketing styles of global marketers.
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Direct Annual Sales Data of Dutch Fashion Stores Marketing Report
9 pages (2399 words) , Download 0 , Report
Free
The variables in consideration are sales per square meter, number of full-timers, number of part-timers, the total number of hours worked, and the sales floor space of the store (in square meters). The research question examined in this report is, “Whether all variables taken together significantly predict the sales per square meter?”
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Aspects of Marketing Marketing Assignment
10 pages (2881 words) , Download 0 , Assignment
Free
Apart from this, other risks such as financial concerns, changes in the product aspects are also included in the risk factors for a purchase decision. One of my recent experiences of purchasing a product made me aware of the risks that are associated with the process of purchase decision making.
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Marketing Plan Development for Royal Air Maroc Marketing Report
9 pages (3070 words) , Download 0 , Report
Free
An international marketing plan will aid the airline company in utilizing different types of marketing principles (Buckley, 2002). The airline firm is offering travel service facilities in the different routes linking different countries. The organization started as the government-owned carrier service provider of Morocco.
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Branding and Integrated Marketing Marketing Essay
8 pages (2373 words) , Download 0 , Essay
Free
It is essential to state that the paper "Branding and Integrated Marketing" is an outstanding example of a marketing essay. Branding remains a very important aspect of a marketing plan as it ensures that the company identifies a unique identity with which it presents its product to the public (Darden & Babin, 2014).
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Growth Through Acquisitions Marketing Report
6 pages (1750 words) , Download 2 , Report
Free
Most analysts and academicians, as well as businesses, consider potential benefits alone while downplaying the risks and disadvantages. In acquisitions, growing companies should consider both the advantages and disadvantages to avoid future pitfalls. Downplaying of risks leads a company to overvalue targets and pay premiums that are too high.
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Carphone and Phones4u Marketing Strategies Marketing Report
13 pages (3570 words) , Download 0 , Report
Free
Carphone Warehouse is a UK mobile phone retailer, having over 2,400 stores throughout Europe. It trades as Carphone Warehouse in Ireland, UK, and as Phone House in other parts of the UK. Their target customers are middle-class earners. In addition, their market position is the phones market with the best quality and services.
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Nutri Advantages and Disadvantages of Primary and Secondary Research Marketing Assignment
6 pages (1782 words) , Download 1 , Assignment
Free
. Research may be used to confirm or establish facts, reaffirming the results of previous work, solve existing or new problems, support theorems, or creating theorems that are new (Hamilton, J. 2005. Pg 14). There are two types of research; Primary research and Secondary research.
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Comparative Analysis: Caffe Nero and Costa Coffee Top Shop Marketing Essay
6 pages (1720 words) , Download 1 , Essay
Free
However, the main players in the European coffee market include Caffe Nero and Costa Coffee Top shop, which are European based and have employed different marketing strategies to become the main competitors in the market. International trade and a potential market have led to the influx of American coffeehouses in Europe.
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Digital Marketing as a Force for Good or Evil Marketing Essay
9 pages (2869 words) , Download 0 , Essay
Free
Digital marketing can be simply defined as the promotion of brands and products through different electronic platforms. Digital marketing makes use of platforms or technologies like e-mail, mobile and classic apps, social networks, and websites. Digital marketing can be either through channels, which do not use the internet like SMS, TV, and radio.
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Intellectual Property Rights and Developing Countries Marketing Term Paper
12 pages (3403 words) , Download 0 , Term Paper
Free
As per this study, intellectual property is a right that facilitates the development of image or goodwill. This study not only encompasses positive aspects of IPRs but also takes into consideration its negative components. The study even states that provision should be made where developing countries will be given free accessibility to intellectual property. 
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Entrepreneurial Journey of Steve Wozniak Marketing Coursework
6 pages (1714 words) , Download 1 , Coursework
Free
Considering the conceptualization of entrepreneurial ideas that was brewed by Steve Jobs and Steve Wozniak, many start-up influences were observed throughout his entrepreneurial journey. However, it must be considered that not all these influences were present in the journey of Steve Wozniak, which also offers a realistic purview to the assertion.
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Situational and Pestle Analysis of Travelodge Hotel Marketing Case Study
3 pages (965 words) , Download 24 , Case Study
Free
The paper "Situational and Pestle Analysis of Travelodge Hotel" is a perfect example of a case study on marketing. The dynamics in structure, management, and external environment are some of the aspects that significantly influence the operations of firms. These are key factors that determine the performance of an organization.
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The Future of Analytics Marketing Report
7 pages (2026 words) , Download 0 , Report
Free
The report focuses on giving a summary or an evaluation of all the main key metrics that have a relationship with the organization. These key elements were statistically analyzed and all the expected changes likely to happen to the organization over the next three years. First, new customer gain is the first measuring trend that was analyzed. 
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Digital Revolutions Marketing Coursework
6 pages (1643 words) , Download 1 , Coursework
Free
The Digital revolution has a huge contributing to improving global marketing. This revolution introduced much-advanced technology and process which have benefited the whole world. The era of information is started for this revolution. The marketing activities of the company developed a lot for the digital revolution.
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Corporate Social Performance Marketing Research Proposal
7 pages (2122 words) , Download 2 , Research Proposal
Free
There should be more research on the main drivers of corporate social performances in order to get a better understanding of the phenomena and its overall effects on business and management. The top management of organizations has the ability to motivate employees while at the same time conduct training sessions that will emphasize proper social practices.
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Ethics, Corporate Social Responsibility, and Sustainability Principles Marketing Essay
8 pages (2000 words) , Download 6 , Essay
Free
Corporate social responsibility initialized as CSR involves the general good any company impacts on the outside community through its operations. The multinational company practices CSR to its customers leading to its global success and respect from its rival companies. Debenhams has a long and wide experience in clothing lines.
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Is Digital Marketing a Force for Good or Evil Marketing Essay
10 pages (2918 words) , Download 0 , Essay
Free
The evolution of marketing and modern developments in technology are intricately interconnected. Since from the inception stages of marketing, technology reinforced key milestones in the annals of marketing. Innovative marketing strategies will always employ the power of emerging new technologies to communicate and connect with their customers.
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How Macro Issues Affect a Company Marketing Case Study
8 pages (2184 words) , Download 1 , Case Study
Free
The coca-cola company has been a part of popular culture for over one century. It has been referred to as a visual brand. The company’s marketing and communication are purposeful and links with its customers in a manner that makes it stand out from its competitors. To enhance its efforts in marketing the company can create liquid content, ensuring its content is linked and creating conversations.
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Investigation of a Hospitality Operation Marketing Case Study
12 pages (3489 words) , Download 0 , Case Study
Free
Sambal Express Kitchen Diner & Restaurant in South Harrow is a Sri Lankan restaurant, which offers delicious food and social meals to families and parties in the area. The restaurant offers stylish foods with modern menus suitable for working people and professionals. The restaurant also offers at least 40 dinners per day, meaning the sales are well towering.
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Importance of Advertising for Brands and Products Marketing Essay
8 pages (2213 words) , Download 0 , Essay
Free
The saturated information is confusing and makes consumers rely on their old brand knowledge rather than paying attention to the flourishing ads and sales promotion incentives on the Internet, television, radio and magazines. The new marketing trend for sales promotion has also yielded poor results since most incentives expire over short periods.
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Social Media and Market Mix Marketing Essay
8 pages (2231 words) , Download 1 , Essay
Free
Marketing relationships can as well be built through social media by building relationships, driving repeat businesses, and attracting new customers through friends’ sharing. Social media has become a new marketing strategy, whereby many consumers are using social media to make decisions to buy products and services.
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Which Shopping Is Better: Online Shop or Physical Shop Marketing Essay
8 pages (2331 words) , Download 0 , Essay
Free
The paper "Which Shopping Is Better: Online Shop or Physical Shop" is an outstanding example of a marketing essay. The internet is one inevitable and overly influential element that was introduced by the new century, and which has significant impacts on almost every aspect of human living. Trade has not been spared in this new trend as store owners have been forced to either transfer their businesses online.
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Marketing Environment for We Take You There Travel Marketing Essay
10 pages (2834 words) , Download 0 , Essay
Free
The revenue of the travel agency suffered a major setback from the adoption of the zero commission policy (In Bennett, & In Strydom, 2001). The firms must react through effective strategies to survive the harsh environment to increase the awareness brand as well as establish a sustainable online product range across multiple channels.
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Marketing Plan for Atlantic Quench Marketing Report
11 pages (3518 words) , Download 0 , Report
Free
Atlantic Quench Cranberries Inc. (AQC) is a pioneering company in North America for producing and distributing canned and bottled juices and juice drinks. Operating mainly in Florida, Massachusetts, and New Jersey since 1974, this co-operative company has gained substantial credibility for developing cranberry juice business.
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Role of the Brands and Mediating Technologies Marketing Coursework
8 pages (2261 words) , Download 1 , Coursework
Free
Many families rely on particular events, which generally brings the family members together to help them maintain their consumption practices. Such events, which bring people together, are like Christmas, which is widely celebrated and followed by much Christian faithful. Thus, a Christian celebration helps family conduct their traditional practices.
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Ethical Behavior of Consumers Marketing Coursework
9 pages (2713 words) , Download 1 , Coursework
Free
Most of the consumers believe that involving themselves in ethical issues while conducting their purchases of products is important. When people buy Fairtrade they are performing ethical consumption but this does not mean they are ethical consumers. In this paper, the implication of this statement will be fully discussed while drawing into the relevant consumer behaviors to illustrate.
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The Creation of Successful Marketing Strategies Marketing Essay
7 pages (2193 words) , Download 0 , Essay
Free
The paper "The Creation of Successful Marketing Strategies" is an outstanding example of a marketing essay. The 21st-century consumer is much more complicated than that of the previous era. This can be attributed to certain factors such as education, access to technology and the basic fact that consumers are spoilt for choice.
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Ikea Perspectives and Activities in Arabs Countries Marketing Report
7 pages (1556 words) , Download 0 , Report
Free
The paper “Ikea Perspectives and Activities in Arabs Countries” is a cogent example of a marketing report. Arab countries have a stable political environment which attracts many investors to establish their business in these countries. Political rules and regulations play an important in improving the banking system of the country.
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Exporting Cyprus One Triathlete at a Time Marketing Report
18 pages (4707 words) , Download 0 , Report
Free
The athletes in Cork were getting hopeless and stood on the verge of quitting their careers in sports. The hopelessness of even the most competitive athletes was worrying for every concerned person in Cork. They needed a way out to get the athletes back on track and have their morale high toward the winning streak they always held.
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Advertising in the Techno-Sphere Marketing Literature review
7 pages (1946 words) , Download 1 , Literature review
Free
The organizations that advertize through the magazines have understood their magazine audiences. For example, the way in which an ad for a product appears in a sports magazine is different from the way the ad for the same product appears in a family magazine. However, the minds of consumers can consume everything that is offered by the advertisers, even trash.
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IKEA Strategy in Arab Countries Marketing Report
6 pages (1562 words) , Download 1 , Report
Free
The paper “IKEA Strategy in Arab Countries ” is a thoughtful example of a marketing report. IKEA is best known as an international furniture retailer headquartered in the Netherlands. The company operates in 43 countries. IKEA has successfully internationalized its business in overseas locations by devising country-specific marketing and product strategies.
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Advertising Plan: E &E Diner Marketing Case Study
7 pages (2074 words) , Download 1 , Case Study
Free
The last advertisement will be dispatched as free-standing inserts on three consecutive days; July 3, 2015, through July 5, 2015. In addition to this, the Mobile Billboard which was used for the teaser campaign will be pressed into action again. Needless to say, this time, the latest advertisement will feature on it and for a period of four days. 
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Marketing Communications Marketing Coursework
7 pages (2348 words) , Download 1 , Coursework
Free
Marketing communications is often stated to be the requirement that increases the ability of the organization to meet with its projected sales needs. With an efficient communication purview, the organization can ensure that the different objectives are met. The organization could successfully market their movie Shaun of the Dead and increase their interest of the visitors to watch the movie in the theatres.
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International Marketing for Travel & Tourism Marketing Literature review
10 pages (3033 words) , Download 1 , Literature review
Free
The airline sector is vital in promoting globalization and internationalisation endeavours of businesses, organisations and industries across the world (thus the need for various airlines to remain at the forefront of the competition from rivals by having the most superior strategies for marketing the respective airlines). This report delves on an international airline, Emirates Airlines, and its marketing strategy.
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Marketing Plan: Happy Insurance Company Marketing Business Plan
7 pages (1911 words) , Download 10 , Business Plan
Free
Implementing the planned growth requires creations of a given set of conditions and a favorable environment. Most importantly is the conduction of market research to identify not only new opportunities but also to emerging trends within the industry. This is particularly important in making appropriate adjustments that suit current market trends.
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Impact of Global Growth on Food, Beverage, and Consumers Marketing Research Paper
10 pages (2841 words) , Download 0 , Research Paper
Free
The food and beverage industry has become one of the most important parts of the world due to the tremendous potential to regulate the economy. The food and beverage sector has become leading producers in many countries including Europe. The economic growth of destabilized countries has a great impact on the development of the food and beverage industries.
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Marketing Plan for Coffee Shop Marketing Report
14 pages (4265 words) , Download 2 , Report
Free
Moreover, the marketing plan also provides the marketing objectives for the coffee shop, while also elucidating the marketing strategies to be used. Finally, the marketing plan will also discuss how the marketing strategies and objectives will be measured, as well as risk factors and contingency plans for the business.
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Digital Marketing in an International Context Marketing Literature review
11 pages (3406 words) , Download 0 , Literature review
Free
The literature review evaluates a number of research discussions and analyzes of the process of the usage of different types of behavior targeting advertisements over the internet. It has also emphasized on the usage of web-cookies for the purpose of gathering in-depth details about diversified consumer sections.
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Marketing Intelligence Marketing Report
12 pages (3401 words) , Download 0 , Report
Free
The travel and tourism sector of the U.S had generated an economic output of almost $1.5 million in the year 2012. The sector has been successful in providing jobs to almost 7.8 million people and accounts for almost 7% of the net exports of the nation. The sector represents 2.8% of the total GDP of the country (Select USA, 2015).
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