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Marketing Essays

Result for Subject Marketing:
19914 essays
The Virgin Mobile Australia Company, Optus Company and Vodafone Company Marketing Case Study
27 pages (7107 words) , Case Study
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The paper "The Virgin Mobile Australia Company, Optus Company and Vodafone Company" is a perfect example of a marketing case study. The Virgin Mobile Australia (VMA) Company was first established in October 2000 as a partnership with the Virgin Mobile UK and the Optus on a 50/50 business share agreement.
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Nike and Adidas - Consumer and Behaviour Theory Marketing Case Study
13 pages (3906 words) , Download 0 , Case Study
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The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.
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Marketing Plan for Holden Cruze Hatchback Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
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The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.
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Marketing Plan for the Third Generation Toyota Prius Hybrid Marketing Case Study
18 pages (4991 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Third Generation Toyota Prius Hybrid" is a great example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering.
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Marketing Communications and Public Relations in Malaba Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.
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Marketing Plan in order to Increase the Sales of Apple iPhone Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time.
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Marketing Strategy for Qantas Airline Services Marketing Case Study
14 pages (3891 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.
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Adidas Footwear Products Marketing
19 pages (5226 words) , Download 0
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The paper "Adidas Footwear Products" is an outstanding example of a marketing business plan. Adidas Company is one of the largest sports apparel manufacturers and supplier in Europe. The company is known for providing sports products such as sports footwear, clothing and equipment. The primary products of the Adidas brand are its footwear products.
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Marketing Plan for Nokia N8 from Nokia Inc Marketing Case Study
16 pages (4528 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).
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Strategic Marketing Plan for Cathay Pacific Airways Marketing Case Study
13 pages (4713 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.
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Virgin Australia Airlines Strategic Marketing Marketing
11 pages (3242 words) , Download 0
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The paper "Virgin Australia Airlines Strategic Marketing " is a perfect example of a Marketing Business Plan. Virgin Australia Airlines (formerly Virgin Blue airlines) is a low-cost carrier operating in Australia. Established in 2000, the airline has been successful in its marketing campaigns and has been able to acquire a significant market share in Australia.
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Value-Based Marketing for Bottom-Line Success Marketing
11 pages (3748 words) , Download 0
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The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments. 
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To Grow the Sales of Viagra Marketing Case Study
11 pages (3034 words) , Download 0 , Case Study
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The paper "To Grow the Sales of Viagra" is a perfect example of a Marketing Case Study. The key aim of this report is to examine some of the growth strategies that can be employed to grow the sales of Viagra. This report will propose several marketing strategies that can be employed by the Pfizer pharmaceutical company in order to increase the sales of Viagra. 
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Managers Role in Implementing Organizational Change Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Managers’ Role in Implementing Organizational Change" is a great example of a Marketing Case Study. External analysis has an effect on the future prospects of the business as organizations look towards including it in their planning process. The external environment impacts all players in the industry in a similar way and organizations that are able to find a solution. 
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Consumers Decision Making Process Marketing Coursework
19 pages (4750 words) , Download 0 , Coursework
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The paper "Consumer’s Decision Making Process" is a great example of marketing coursework. Generally, consumer behavior involves how individuals or groups select, obtain, use and finally dispose of products, experiences, services, and ideas as a means to satisfy their needs (Quester, et al., 2011).
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Essentials of Marketing Marketing Case Study
14 pages (3843 words) , Download 0 , Case Study
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The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.
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Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You Marketing Assignment
8 pages (2546 words) , Download 0 , Assignment
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The paper "Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You" is a perfect example of a marketing assignment. Marketers have the responsibility of ensuring that products of their respective companies get the attention of consumers, and they are consequently bought.
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Marketing Strategic Planning and the Theory of the Firm Marketing Case Study
13 pages (3624 words) , Download 0 , Case Study
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The paper "Marketing Strategic Planning and the Theory of the Firm" is a great example of a Marketing Case Study. Anderson (1982) cited that the role of marketing in strategic planning entails the identification of the most suitable long-term positions. This will be key to ensuring the support and satisfaction of the customers. This is applicable to the introduction of I Battery to the market. 
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Ethics in International Environments - MARS Chocolate Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper "Ethics in International Environments - MARS Chocolate " is a good example of a marketing case study. According to Mahdavi (p. 4), the global business environment is a dynamic one, which is characterized by both success and generation of increased cases of ethical issues and challenges owing to the nature and scope of international business.
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Internet And Electronic Marketing Marketing Case Study
10 pages (3080 words) , Download 0 , Case Study
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The paper "Internet And Electronic Marketing" is a perfect example of a Marketing Case Study. This study aims at looking into the role of social media and the part it plays in the marketing of goods and services. It has become an essential tool and arguably a convenient way to make an enterprise visible. 
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The Success Story and Strategies of Ryanair Marketing Case Study
15 pages (3962 words) , Download 0 , Case Study
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The paper "The Success Story and Strategies of Ryanair " is a great example of a marketing case study. Ryanair was the first budget airline in Europe that was modeled after the southwest carrier of the US. It is said that O’leary, Ryanair’s CEO, made a pilgrimage together with several other airline business executives to Dallas in the 1990’s to meet southwest’s founder Herb Kelleher.
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The Presentation and Packaging of Wine Marketing Coursework
11 pages (2963 words) , Download 0 , Coursework
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The paper "The Presentation and Packaging of Wine" is a perfect example of marketing coursework. Wine is one of the major consumed drink in the world and one of the oldest drinks in the world. The presentation and packaging play a big role in marketing compared to the content inside. It has been found out that most of the consumers concentrate on how the bottle looks like.
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Internet Strategy Development And Implementation Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
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The paper "Internet Strategy Development And Implementation" is a perfect example of a Marketing Case Study. Sydney Car component manufacturer is a company that deals with the manufacturing of the following car components; air conditioners, brakes, driveshafts, exhaust systems, clutches, and flywheels. The company was formed at the beginning of the year 2010. 
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Personal Recommendations - the Most Important Consideration That Influences B2B Purchases Marketing Literature review
6 pages (1824 words) , Download 0 , Literature review
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The paper “Personal Recommendations - the Most Important Consideration That Influences B2B Purchases” is a  motivating example of a literature review on marketing. The recommendations of friends, relatives, and other social contacts are important in the consumer decision-making process. In high-involvement products, the consumer may skip the information search and alternative evaluation stage.  
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Marketing Strategy for MacBook Air Marketing
12 pages (3621 words) , Download 0
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The paper “Marketing Strategy for MacBook Air” is a spectacular example of a business plan on marketing. Apple Inc. continues to enjoy a competitive advantage due to the nature of its products and services. MacBook Air, an Apple product, has been experiencing increasing rates of competition from Microsoft Surface Pro.
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A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage Marketing
11 pages (3133 words) , Download 0
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The paper “A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage” is a  worthy example of a business plan on marketing. COS is a brand for men and women who are in need of functional, modern as well as a considered design. The brand offers its customers with reinvented wardrobe essentials and classics.  
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Handling Customer Complaints - Airline Service Marketing Coursework
10 pages (3040 words) , Download 0 , Coursework
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The paper "Handling Customer Complaints - Airline Service" is a great example of marketing coursework. Ranked as the world’s largest airline in terms of revenue and fleet size, American Airlines, Inc. is the U.S most sought airline due to its extensive domestic and international operating networks. Besides, it is the second-most airline with respect to the number of destinations, after United Airlines.
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Belle Career Fashion Marketing Strategy Marketing Case Study
6 pages (1640 words) , Download 0 , Case Study
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The paper "Belle Career Fashion Marketing Strategy" is a marketing case study. The marketing strategy is aimed at helping Belle Career Fashion achieve its marketing objectives and hence become one of the largest career fashion dealers in Australia. As such, it is hoped that the marketing strategy will help the company achieve its objectives.
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Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
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The paper "Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy" is a good example of a marketing case study. Voss, as mentioned by Moon, McGovern and Beyersdorfer (1), is a water company that bottles water from Norway and is considered to supply the purest drinking waters in the world.
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Customer Loyalty and Lifetime Value Marketing
8 pages (2190 words) , Download 0
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The paper "Customer Loyalty and Lifetime Value" is a perfect example of a Marketing Business Plan. The Wellington pty Ltd is a winery company in Mudgee's region in New South Wales that deals in the manufacture and sale of two brands of wines: sauvignon blanc and chardonnay. Following the results of the last financial year, the management wants to increase the sales volume by 15%. 
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From Your Business to Our Business Marketing
10 pages (3069 words) , Download 0
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The paper "From Your Business to Our Business" is a great example of a Marketing Business Plan. The paper explains the proposed business idea of Academies Australasia to expand its operations by opening a new branch at Perth. The necessary environmental analysis has been conducted to assess the ability of the new project of the company to expand its operation. 
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Full Strategic Appraisal of Moet Hennessy Louis Vuitton Marketing Case Study
13 pages (3876 words) , Download 1 , Case Study
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The paper "Full Strategic Appraisal of Moet Hennessy Louis Vuitton" is an outstanding example of a marketing case study. This paper aims at offering a full strategic appraisal of LVMH (Moet Hennessy Louis Vuitton). The best way to do this is by offering an external analysis of the organization and this will be offered by undertaking and conducting a PESTLE analysis coupled with the Porter Five Forces model of the organization.
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Strategic Marketing Planning for the Small to Medium-Sized Business Marketing Case Study
14 pages (4098 words) , Download 0 , Case Study
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The paper "Strategic Marketing Planning for the Small to Medium-Sized Business" is a perfect example of a Marketing Case Study. Strategic Market Planning is the process in which a business unit sets up decisions that can yield a profound competition in the market it serves. The strategic plan usually is based on the number of the marketing process.
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Creating and Marketing New Products and Services Marketing
16 pages (4535 words) , Download 0
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The paper "Creating and Marketing New Products and Services" is a wonderful example of a Marketing Business Plan. This strategic marketing plan will examine the creation, implementation, and assessment of marketing strategies. The focus will be on the implementation of a new idea for SportUNE, a key component of UNE Life and the University of New England as a whole.
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Expansion of Caf Life and Its Product to Armidale Marketing
17 pages (5161 words) , Download 0
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The paper "Expansion of Café Life and Its Product to Armidale" is a wonderful example of a Marketing Business Plan. The increase of competition business sectors in current times compel hospitality companies to effective to react to challenges, the opportunities, and risks created by the external environment (Alan & Wei, 2009).
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Using Market Segmentation for Better Customer Service Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Using Market Segmentation for Better Customer Service" is a great example of a Marketing Case Study. Headquartered in Cincinnati in the United States, Procter & Gamble Co is an American multinational company that manufactures a diverse range of consumer goods. It has worldwide operations, including in the Arabian Peninsula, where it runs a subsidiary.
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Building Brand Value Or Consumer Assessment Value Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Building Brand Value Or Consumer Assessment Value" is a perfect example of a Marketing Case Study. This report is about the segmentation, targeting and positioning of the Nike Free 4.0 Flyknit running shoes for women. In the report, the different bases that could be used to develop different market segments for the brand are discussed.
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Information Technology and Marketing at IKEA Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Information Technology and Marketing at IKEA" is a great example of a Marketing Case Study. This report is based on an international marketing analysis for IKEA. Marketing enables organizations compete and stay relevant to their customers. This report provides an analysis of international marketing for IKEA ready to assemble product segment. 
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The Role of Income and Social Class in Consumer Behavior Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "The Role Of Income And Social Class in Consumer Behavior" is a great example of a Marketing Case Study. Consumer buying behaviors and trends is a critical tool in marketing strategies development. In this regard, it is the consumer behaviors and changes that guide and influence marketers in the development of the relevant marketing strategies in an organization.
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How Senses Influence Buying Behavior Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The papers "How Senses Influence Buying Behavior" is a perfect example of a Marketing Case Study. There is a relationship between a product and others. The product hierarchy starts with the basic needs of the particular needs that are used to satisfy those needs. There are seven levels of product hierarchy (Kotler, 2011). 
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Hamad Personal Brand Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Hamad Personal Brand" is a great example of a Marketing Case Study. Hamad is an honorable managed 23. He is a finance student working in the administration segment. Hamad is taking his Master's in Business Administration (MBA) and has arrangements to contemplate CFA (Chartered Financial Analyst).
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Development of the Business Aviation Industry after the Crisis Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Development of the Business Aviation Industry after the Crisis" is a perfect example of a Marketing Case Study. The majority of the airlines prefer rebuilding their approach through repainting livery, tweaking the plane logo to the extent of changing names. Such an approach to Malaysian airlines is not easy for its rebuild especially after the company lost two of its planes. 
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Marketing for a Service Organisation Marketing
17 pages (4250 words) , Download 0
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The paper "Marketing for a Service Organisation" is a great example of a Marketing Business Plan. Wilbur Hardee established the Hardees in the 1960s. The first Hardee was set up at the Rocky Mount in North Carolina (Smith n.d., p. 272). The customers enjoyed products and services that included hamburgers that were charbroiled, service that was quite fast.
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Integrating the Views of the Clients Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Integrating the Views of the Clients" is a perfect example of a Marketing Case Study. Currently, the level of competition within the banking sector is very demanding and challenging. As a result, several banks focus on unsustainable methods of competing, which often result in losses and bad debts (Dibb et al., 2006).
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How a Globalised Marketplace Is Leading to Increasingly Homogenized Consumption Marketing Case Study
8 pages (2466 words) , Download 0 , Case Study
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The paper "How a Globalised Marketplace Is Leading to Increasingly Homogenized Consumption " is an outstanding example of a marketing case study. In watching the flow of the happenings in the current times, the world cannot assume the fact that the marketplace has changed over time. Global markets have opened more opportunities for companies to target foreign markets in order to expand their manufacturing and sales of products.
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Integrated Advertising Promotion and Marketing Communications Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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The paper "Integrated Advertising Promotion and Marketing Communications" is a perfect example of a Marketing Assignment. The global chocolate industry is in a number of ways a bellwether in relation to the wider economy since its use is mainly limited. The revenues in the industry have remained flexible irrespective of falling disposable incomes.
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How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market" is a wonderful example of a Marketing Case Study. Celebrities such as Humphrey Bogart, Audrey Hepburn, and Madonna are highly used in marketing luxury and fashion brands. More recently, sports celebrities have been used increasingly as luxury and fashion brand endorsers. 
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Marketing Plan for Tourism in Shrewsbury Town Marketing Case Study
13 pages (3649 words) , Download 0 , Case Study
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The paper "Marketing Plan for Tourism in Shrewsbury Town" is a good example of a marketing case study. Shrewsbury town is one of the novel places that is gifted with monumental and historic sites that act as tourist attraction features. However, despite the significant features, the town has not extensively exploited its potential and is beaten by towns that have similar features in terms of the numbers of visitors.
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Marketing Strategies of Windmere Corporation Marketing Case Study
7 pages (1903 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Windmere Corporation" is a great example of a marketing case study. Windmere Corporation is one of the largely profit-making suppliers in the USA. The company majors in supplying hair, beauty, and personal care commodities to its users. The company was launched back in the year 1988 and celebrates its continued success in business.
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Strategic Marketing And Marketing in Specific Industry Contexts Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Strategic Marketing And Marketing in Specific Industry Contexts" Is a wonderful example of a Marketing Case Study. This report looks at the banking services with the analysis of the services being done by cluster analysis using the SPSS program. First, there is an introduction where the general principles of marketing research are addressed.
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