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Marketing Essays

Result for Subject Marketing:
19930 essays
Harvey Norman Marketing Analysis Marketing Case Study
11 pages (3257 words) , Download 0 , Case Study
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The paper "Harvey Norman Marketing Analysis" is a perfect example of a marketing case study. Harvey Norman is a major franchisor with many franchisees operating in several regions such including Australia, New Zealand, Malaysia, Singapore, Slovenia and Ireland among others. This paper presents both the background information about the business of HVN through SWOT analysis, BCG analysis and porter’s analysis.
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Marketing Channels Issues Marketing Assignment
6 pages (1632 words) , Download 0 , Assignment
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The paper "Marketing Channels Issues" is a perfect example of a marketing assignment. Transplanting a channel design from one country to another is usually a bad idea from the perspective of the demand-side gap. To begin with, there must exist the necessary structural infrastructure for the consumer to efficiently utilize the channel in order for it to be acceptable to them.
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Marketing Communications: Marketing Campaign for Dettol and Lifebuoy Marketing Case Study
7 pages (2126 words) , Download 0 , Case Study
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The paper "Marketing Communications: Marketing Campaign for Dettol and Lifebuoy" is a perfect example of a marketing case study. The world has many players who provide different products and services which look towards the well being of society. Different organizations develop different products which ensure that the hygiene of the society is looked into.
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KA & Auburn University Service Organizations Business Letter Marketing Coursework
11 pages (3461 words) , Download 0 , Coursework
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The paper "KA & Auburn University Service Organizations Business Letter" is an outstanding example of marketing coursework. As noted by Riscinto-Kozub, KA & Auburn University (2008, p.83) service organizations ought to appreciate the need to meet customer expectations in order to enhance their sustainability.
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How to Raise Prices without Alienating Customers Marketing Coursework
6 pages (1669 words) , Download 0 , Coursework
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The paper "How to Raise Prices without Alienating Customers" is a good example of marketing coursework. In the recent past, most of the consumers have become highly price-sensitive to products or services they consume. This is due to increased know-how, especially in the area of technology, which has enabled customers to easily shop for quality products and services at reduced prices.
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The Concept of CSR and Green Marketing Marketing Coursework
9 pages (2689 words) , Download 0 , Coursework
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The paper "The Concept of CSR and Green Marketing" is a great example of marketing coursework. The modern-day business environment has seen a lot of transformations in regard to completion and pressure of globalization that is constantly sweeping world markets. Firms are on territorial expansions to fully capture opportunities in the evolving markets especially in the emerging nations that are also referred to as emerging markets.
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International Marketing in Telstra Corporation Marketing Case Study
10 pages (2778 words) , Download 0 , Case Study
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The paper "International Marketing in Telstra Corporation" is a perfect example of a marketing case study. Telstra is the common name for Telstra Corporation Limited, an Australian based media and telecommunications company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.
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Nestle - the Infant Formula Controversy Marketing Case Study
6 pages (1799 words) , Download 0 , Case Study
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The paper "Nestle - the Infant Formula Controversy" is a perfect example of a marketing case study. Primarily, the companies should critically analyze the nature of the problem on the ground and the nature of complaints raised. This will enable them to know the exact nature of the problem. Just as Nestle acquired professionals to look into the problem at greater depth, which is the way it should be done.
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The 7 Ps of Services Marketing in regard to the Freedom Australia Company Marketing Case Study
15 pages (3873 words) , Download 0 , Case Study
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The paper "The 7 Ps of Services Marketing in regard to the Freedom Australia Company" is an outstanding example of a marketing case study. For any business which provides goods and services to consumers to be successful, it must have an effective marketing strategy and plan. A marketing strategy acts as the foundation for ensuring the success of a marketing plan.
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Marketing Research Analysis Marketing Coursework
8 pages (2191 words) , Download 0 , Coursework
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The paper "Marketing Research Analysis" is a great example of marketing coursework. Based on the records from data collected, different scales are used to classify data to make the analysis easier. Based on the choice of data collection, scales are used in assigning degrees of confidence to the data.
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Green Marketing and Corporate Social Responsibility Marketing Coursework
8 pages (2543 words) , Download 0 , Coursework
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The paper "Green Marketing and Corporate Social Responsibility" is a good example of marketing coursework. Over time, there have been rising concerns over the environmental and socio-economic consequences that companies or businesses have on the local communities that they operate in. Consumers have increasingly become aware of the role that multinational companies play in their local community and society in general.
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Situational Analysis and Marketing Objectives for Big W Online Services Marketing Case Study
10 pages (2983 words) , Download 4 , Case Study
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The paper "Situational Analysis and Marketing Objectives for Big W Online Services" is an outstanding example of a marketing case study. The paper looks into the situational analysis for Big W, by using different tools look the 7P’s of marketing, the external analysis, competitor analysis, customer analysis and SWOT.
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Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan - Harnessing the Lost Alco Pop Market Share " is a perfect example of a marketing case study. As the Marketing Manager team for this alcoholic beverage company, we are tasked with creating an innovative plan to regain the lost market share of the total alcoholic beverages group which occurred on the introduction of the excise tax to the Ready to Drink category of drinks.
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Marketing Plan for Apple IPad 2 Marketing Case Study
21 pages (7109 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Apple IPad 2" is a perfect example of a marketing case study. SWOT analysis is one of the most powerful tools used in strategic management, which identifies the strengths and weakness of a given product, and threats and opportunities in a given external environment. SWOT analysis provides helpful information to match Apple resources and capabilities in a competitive environment that the company operates.
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Comparing the Websites of 3 Companies Marketing Case Study
6 pages (1513 words) , Download 0 , Case Study
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The paper "Comparing the Websites of 3 Companies" is a good example of a marketing case study. A domain name, for e.g. commbank.com.au, anz.com, nab.com.au are the addresses used to locate an entity on the Internet (Registering A Domain Name 101, 2010). The last part of a domain name is called a top-level domain (TLD).
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Marketing EXlites in Romania Marketing Case Study
10 pages (2964 words) , Download 0 , Case Study
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The paper "Marketing EXlites in Romania" is a great example of a marketing case study. This report proposes Romania as a potentially valuable market for EXlites solar lighting products. EXlites’ eight-point marketing platform developed for the Australasian market serves as a good basis for entering the Romanian market, with a few minor modifications.
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The Virgin Mobile Australia Company, Optus Company and Vodafone Company Marketing Case Study
27 pages (7107 words) , Case Study
Nobody downloaded yet
The paper "The Virgin Mobile Australia Company, Optus Company and Vodafone Company" is a perfect example of a marketing case study. The Virgin Mobile Australia (VMA) Company was first established in October 2000 as a partnership with the Virgin Mobile UK and the Optus on a 50/50 business share agreement.
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Nike and Adidas - Consumer and Behaviour Theory Marketing Case Study
13 pages (3906 words) , Download 0 , Case Study
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The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands.
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Marketing Plan for Holden Cruze Hatchback Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
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The paper "Marketing Plan for Holden Cruze Hatchback" is a good example of a marketing case study. Carmaker Holden is a fully-fledge automotive maker based in Port Melbourne Australia. The company started its Australian operations in 1951, meaning that it has been in operation for the last 60 years.
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Marketing Plan for the Third Generation Toyota Prius Hybrid Marketing Case Study
18 pages (4991 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Third Generation Toyota Prius Hybrid" is a great example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering.
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Marketing Communications and Public Relations in Malaba Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
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The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town.
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Marketing Plan in order to Increase the Sales of Apple iPhone Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time.
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Marketing Strategy for Qantas Airline Services Marketing Case Study
14 pages (3891 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Qantas Airline Services " is a good example of a marketing case study. Situational analysis is important in evaluating the company’s internal capability with regard to the environment in which the business operates in. this tool will be used to analyze the Qantas Airline Limited with regard to its business activities and how they are affected by the environment in which it is operating.
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Adidas Footwear Products Marketing
19 pages (5226 words) , Download 0
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The paper "Adidas Footwear Products" is an outstanding example of a marketing business plan. Adidas Company is one of the largest sports apparel manufacturers and supplier in Europe. The company is known for providing sports products such as sports footwear, clothing and equipment. The primary products of the Adidas brand are its footwear products.
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Marketing Plan for Nokia N8 from Nokia Inc Marketing Case Study
16 pages (4528 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia N8 from Nokia Inc" is a perfect example of a marketing case study. Marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market. Communication is essential in informing the buyer of the availability of an offering, its unique benefits and where and how to obtain and use the offering (Becker and Arnold, 2010).
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Strategic Marketing Plan for Cathay Pacific Airways Marketing Case Study
13 pages (4713 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries.
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Virgin Australia Airlines Strategic Marketing Marketing
11 pages (3242 words) , Download 0
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The paper "Virgin Australia Airlines Strategic Marketing " is a perfect example of a Marketing Business Plan. Virgin Australia Airlines (formerly Virgin Blue airlines) is a low-cost carrier operating in Australia. Established in 2000, the airline has been successful in its marketing campaigns and has been able to acquire a significant market share in Australia.
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Value-Based Marketing for Bottom-Line Success Marketing
11 pages (3748 words) , Download 0
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The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments. 
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To Grow the Sales of Viagra Marketing Case Study
11 pages (3034 words) , Download 0 , Case Study
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The paper "To Grow the Sales of Viagra" is a perfect example of a Marketing Case Study. The key aim of this report is to examine some of the growth strategies that can be employed to grow the sales of Viagra. This report will propose several marketing strategies that can be employed by the Pfizer pharmaceutical company in order to increase the sales of Viagra. 
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Managers Role in Implementing Organizational Change Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Managers’ Role in Implementing Organizational Change" is a great example of a Marketing Case Study. External analysis has an effect on the future prospects of the business as organizations look towards including it in their planning process. The external environment impacts all players in the industry in a similar way and organizations that are able to find a solution. 
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Consumers Decision Making Process Marketing Coursework
19 pages (4750 words) , Download 0 , Coursework
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The paper "Consumer’s Decision Making Process" is a great example of marketing coursework. Generally, consumer behavior involves how individuals or groups select, obtain, use and finally dispose of products, experiences, services, and ideas as a means to satisfy their needs (Quester, et al., 2011).
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Essentials of Marketing Marketing Case Study
14 pages (3843 words) , Download 0 , Case Study
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The paper "Essentials of Marketing" is a perfect example of a Marketing Case Study. This report focuses on the marketing of the UHT treated flavored milk, which is a product recently developed by Quinncom International Pty Ltd. This new product aims to promote drinking milk. For this report, a marketing plan has been developed which focuses on launching the UHT flavored milk.
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Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You Marketing Assignment
8 pages (2546 words) , Download 0 , Assignment
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The paper "Personality and the Self-Concept in relation to Mobile Phones: What Does Your Phone Say About You" is a perfect example of a marketing assignment. Marketers have the responsibility of ensuring that products of their respective companies get the attention of consumers, and they are consequently bought.
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Marketing Strategic Planning and the Theory of the Firm Marketing Case Study
13 pages (3624 words) , Download 0 , Case Study
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The paper "Marketing Strategic Planning and the Theory of the Firm" is a great example of a Marketing Case Study. Anderson (1982) cited that the role of marketing in strategic planning entails the identification of the most suitable long-term positions. This will be key to ensuring the support and satisfaction of the customers. This is applicable to the introduction of I Battery to the market. 
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Ethics in International Environments - MARS Chocolate Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper "Ethics in International Environments - MARS Chocolate " is a good example of a marketing case study. According to Mahdavi (p. 4), the global business environment is a dynamic one, which is characterized by both success and generation of increased cases of ethical issues and challenges owing to the nature and scope of international business.
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Internet And Electronic Marketing Marketing Case Study
10 pages (3080 words) , Download 0 , Case Study
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The paper "Internet And Electronic Marketing" is a perfect example of a Marketing Case Study. This study aims at looking into the role of social media and the part it plays in the marketing of goods and services. It has become an essential tool and arguably a convenient way to make an enterprise visible. 
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The Success Story and Strategies of Ryanair Marketing Case Study
15 pages (3962 words) , Download 0 , Case Study
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The paper "The Success Story and Strategies of Ryanair " is a great example of a marketing case study. Ryanair was the first budget airline in Europe that was modeled after the southwest carrier of the US. It is said that O’leary, Ryanair’s CEO, made a pilgrimage together with several other airline business executives to Dallas in the 1990’s to meet southwest’s founder Herb Kelleher.
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The Presentation and Packaging of Wine Marketing Coursework
11 pages (2963 words) , Download 0 , Coursework
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The paper "The Presentation and Packaging of Wine" is a perfect example of marketing coursework. Wine is one of the major consumed drink in the world and one of the oldest drinks in the world. The presentation and packaging play a big role in marketing compared to the content inside. It has been found out that most of the consumers concentrate on how the bottle looks like.
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Internet Strategy Development And Implementation Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
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The paper "Internet Strategy Development And Implementation" is a perfect example of a Marketing Case Study. Sydney Car component manufacturer is a company that deals with the manufacturing of the following car components; air conditioners, brakes, driveshafts, exhaust systems, clutches, and flywheels. The company was formed at the beginning of the year 2010. 
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Personal Recommendations - the Most Important Consideration That Influences B2B Purchases Marketing Literature review
6 pages (1824 words) , Download 0 , Literature review
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The paper “Personal Recommendations - the Most Important Consideration That Influences B2B Purchases” is a  motivating example of a literature review on marketing. The recommendations of friends, relatives, and other social contacts are important in the consumer decision-making process. In high-involvement products, the consumer may skip the information search and alternative evaluation stage.  
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Marketing Strategy for MacBook Air Marketing
12 pages (3621 words) , Download 0
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The paper “Marketing Strategy for MacBook Air” is a spectacular example of a business plan on marketing. Apple Inc. continues to enjoy a competitive advantage due to the nature of its products and services. MacBook Air, an Apple product, has been experiencing increasing rates of competition from Microsoft Surface Pro.
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A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage Marketing
11 pages (3133 words) , Download 0
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The paper “A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage” is a  worthy example of a business plan on marketing. COS is a brand for men and women who are in need of functional, modern as well as a considered design. The brand offers its customers with reinvented wardrobe essentials and classics.  
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Handling Customer Complaints - Airline Service Marketing Coursework
10 pages (3040 words) , Download 0 , Coursework
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The paper "Handling Customer Complaints - Airline Service" is a great example of marketing coursework. Ranked as the world’s largest airline in terms of revenue and fleet size, American Airlines, Inc. is the U.S most sought airline due to its extensive domestic and international operating networks. Besides, it is the second-most airline with respect to the number of destinations, after United Airlines.
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Belle Career Fashion Marketing Strategy Marketing Case Study
6 pages (1640 words) , Download 0 , Case Study
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The paper "Belle Career Fashion Marketing Strategy" is a marketing case study. The marketing strategy is aimed at helping Belle Career Fashion achieve its marketing objectives and hence become one of the largest career fashion dealers in Australia. As such, it is hoped that the marketing strategy will help the company achieve its objectives.
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Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
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The paper "Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy" is a good example of a marketing case study. Voss, as mentioned by Moon, McGovern and Beyersdorfer (1), is a water company that bottles water from Norway and is considered to supply the purest drinking waters in the world.
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Customer Loyalty and Lifetime Value Marketing
8 pages (2190 words) , Download 0
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The paper "Customer Loyalty and Lifetime Value" is a perfect example of a Marketing Business Plan. The Wellington pty Ltd is a winery company in Mudgee's region in New South Wales that deals in the manufacture and sale of two brands of wines: sauvignon blanc and chardonnay. Following the results of the last financial year, the management wants to increase the sales volume by 15%. 
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From Your Business to Our Business Marketing
10 pages (3069 words) , Download 0
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The paper "From Your Business to Our Business" is a great example of a Marketing Business Plan. The paper explains the proposed business idea of Academies Australasia to expand its operations by opening a new branch at Perth. The necessary environmental analysis has been conducted to assess the ability of the new project of the company to expand its operation. 
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Full Strategic Appraisal of Moet Hennessy Louis Vuitton Marketing Case Study
13 pages (3876 words) , Download 1 , Case Study
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The paper "Full Strategic Appraisal of Moet Hennessy Louis Vuitton" is an outstanding example of a marketing case study. This paper aims at offering a full strategic appraisal of LVMH (Moet Hennessy Louis Vuitton). The best way to do this is by offering an external analysis of the organization and this will be offered by undertaking and conducting a PESTLE analysis coupled with the Porter Five Forces model of the organization.
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Strategic Marketing Planning for the Small to Medium-Sized Business Marketing Case Study
14 pages (4098 words) , Download 0 , Case Study
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The paper "Strategic Marketing Planning for the Small to Medium-Sized Business" is a perfect example of a Marketing Case Study. Strategic Market Planning is the process in which a business unit sets up decisions that can yield a profound competition in the market it serves. The strategic plan usually is based on the number of the marketing process.
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Creating and Marketing New Products and Services Marketing
16 pages (4535 words) , Download 0
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The paper "Creating and Marketing New Products and Services" is a wonderful example of a Marketing Business Plan. This strategic marketing plan will examine the creation, implementation, and assessment of marketing strategies. The focus will be on the implementation of a new idea for SportUNE, a key component of UNE Life and the University of New England as a whole.
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