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Theoretical Review of Marketing of British Airways - Case Study Example

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This case study "Theoretical Review of Marketing of British Airways" focuses on the advent of the Internet that has brought innovations from online shopping to booking hotels and Airline tickets on e-commerce websites. This makes brands properly manage their online reputation…
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Theoretical Review of Marketing of British Airways
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Download file to see previous pages As indicated by Kaplan and Haenlein (2010), online networking is characterized as a gathering of the applications which are taking into account the web and framed on the establishments of mechanical and ideological stages that allow the creation, change, and trade of the substance produced by the client of those stages.
Social media has gained a critical position in everyday business (Aral, Dellarocas, & Godes, 2013). Today’s business does not have a choice between deciding, if to use or not to use social media, instead the choice with the business lies in the level of effectiveness of using social media (Qualman, 2010). Another important feature of social media is that it produces a chain impact. When one person is addressed by the company he shares views with his/her friend and a cycle is formed and the message is conveyed far and wide in no time. The picture below depicts the statistics of this phenomenon:
Key ideas of social trade hypothesis incorporate correspondence, reasonableness, and arranged principles, with data, support, appreciation, force, gathering addition, and individual fulfillment among the prizes in victorious exchanges (Cook et al., 2013).
It recommends that connections get to be closer when individual information is uncovered. As seen in Twitter connections, much companionship has been framed from tweet-ups or a request for friendship on Facebook. Formal communication starts at the beginning which may end up in close friendship (Olson, 2013).
This theory proposes that you can have different relationship levels taking into account the time, passionate force, closeness, and corresponding administration. The strongest connections will keep a man joined with the individuals they are most associated with maybe their nuclear family. The weaker associations still fill an imperative need. ...Download file to see next pagesRead More
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