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Role of the Brands and Mediating Technologies - Coursework Example

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This coursework "Role of the Brands and Mediating Technologies" focuses on the fact that many families across the world struggle to maintain their consumption practices. They will tend to stockpile or stock up sacred practices for moments of collocation and continue with mundane practices…
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Role of the Brands and Mediating Technologies
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Download file to see previous pages There are designed frameworks, which show how consumption of families responds to separation, consumption practices resulting from technologies across the distances. The framework puts into consideration practice dimensions, motivation, mobilized technologies, separation type and realized potential capacities. These factors forecast the potential trajectory practices under circumstances of extended separation. There are five potential trajectory practices, which emerge, such as heroic quests, no trial, sacred pieces, smooth translations and failed the trail (Austin and De Jong, 2008). The framework’s managerial implication discussion gives suggestions to help companies to use trajectories and act to enhance brand loyalty and use to ensure their brands survive within the existing practices of the family or become an integral part of the practices of the new family.
Moving elaborate practices of face-to-face to a technology-mediated dimension requires extra consumer efforts. Organizations make templates for initiating these rituals along with distances. The most reliable opportunities for marketers are the provision of mechanisms for translating sacred activities at the time of separation. The translation is done by moving pieces of sacred long distances. For instance to send a picture text of a chocolate piece while in family movie night may make a distant family member feel being part of the family in a manner that conjures the real emotions that used to accompany the movie-night tradition (Canary and McPhee, 2011). Again, the framework proposes that marketers should consider a lot to avoid fixes for individuals from connecting their families. For instance, many flyer programs are offered to individuals instead of their families, implying that the number of miles earned is to the individual. ...Download file to see next pages Read More
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Role of the Brands and Mediating Technologies Coursework. https://studentshare.org/marketing/1865685-epp-schau-and-price-2014-characterize-a-familys-technology-ecology-by-their-repertoire-of-technologies-members-varying-skill-levels-and-the-distribution-and-synchronicity-of-technologies-within-the-family.
“Role of the Brands and Mediating Technologies Coursework”. https://studentshare.org/marketing/1865685-epp-schau-and-price-2014-characterize-a-familys-technology-ecology-by-their-repertoire-of-technologies-members-varying-skill-levels-and-the-distribution-and-synchronicity-of-technologies-within-the-family.
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