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Ethical Behavior of Consumers - Coursework Example

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This coursework "Ethical Behavior of Consumers" evaluates the lives and the purchases of the consumers who are committed to ethical consumption. It will show some of the complexities that are associated with ethical consumption that determine its elusive nature…
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Ethical Behavior of Consumers
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Download file to see previous pages Therefore, the main aim will be to evaluate the lives and the purchases of consumers who are committed to ethical consumption. It will show some of the complexities that are associated with ethical consumption and especially those that determine the elusive nature of ethical consumption.
There is sufficient data to prove that ethical consumer is one of the figures that can be said to be elusive. They make constant efforts to evade the attempts by market researchers to quantify and classify. A number of notions exist currently about the nature of the ethical customer. It mostly does not matter but ranges from the middle-class elitist, those who are well educated, and the over emotional individuals. There are a number of ethical consumers who operate ethically based on a number of reasons. It may be as a result of several areas of interest that lead to consumer ethical behaviors (Belk 2009, p. 140).
Fairtrade involves the ethical or political consumption that is defined by the concept of the consumer being a private and economic hedonist that involves both the emerging and the negating aspects that take into account the granted legitimacy of the capitalist society in the contemporary world (Johnstone 2002, p. 40). It works in and out of the market since it involves the need to play using moral assumptions that are considered in the market practices. Therefore, fair trade articulates the various notions of equitability and recognition, which are developed in everyday exchanges in the consumer and labor markets in the form of morality for exchange. In this regard, it is rooted in a form of justice practice that forms beyond the practice itself. It is therefore a dissenting yet highly valued ethical concept. It has undergone rapid growth in the recent past especially in the UK since it is the current biggest market. ...Download file to see next pages Read More
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Ethical Behavior of Consumers Coursework Example | Topics and Well Written Essays - 2250 Words - 2. https://studentshare.org/marketing/1865655-when-people-buy-fairtrade-they-are-symbolically-performing-ethical-consumption-but-this-does-not-mean-they-are-essentially-ethical-consumers-discuss-the-implications-of-this-statement-using-detailed-examples-of-relevant-consumer-behaviours-to-illustrate.
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