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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan: General Motors Company Marketing Case Study
9 pages (2860 words) , Download 0 , Case Study
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A marketing plan plays a major role in an organization’s quest for developing an efficient, accurate, and reliable market penetration strategy. A marketing plan may be defined as a specified mechanism developed specifically to suit the marketing objectives and requirements of a particular organization.
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Evaluating the Marketing Capability of SMEs Marketing Case Study
7 pages (2345 words) , Download 2 , Case Study
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The concept of entrepreneurial marketing is more suited to dynamic environments, thought to improve the performance of SMEs. It is sometimes confusing to judge the interrelationship on generalizations and applicability of both identified disciplines. The strategy remains on how this combined form of marketing can help small businesses and SMEs compete in challenging environments.
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The Internal and External Analysis of a Firm Marketing Case Study
9 pages (2447 words) , Download 3 , Case Study
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 The internal and external analysis of a firm allows the mangers to have a clear insight of the influencing factors on the business operations, thereby allowing them to devise the corporate strategies accordingly to ensure sustainable growth and competitive advantage. The study also discusses how the company deals with environmental impacts and how they have influenced the business of the company.
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Customer Relationship Management in Etihad Airways Marketing Research Paper
78 pages (10126 words) , Research Paper
Nobody downloaded yet
The paper “Customer Relationship Management in Etihad Airways” is a bright example of a marketing research paper. The airline industry is one of the most challenging sectors in the business industry. The reason behind this is the vast resources needed in order to deliver quality service and to face the competition.
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Marketing Plan for Toyota Auris Hybrid Feel Marketing Case Study
8 pages (2361 words) , Download 0 , Case Study
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Toyota should utilize this resource and develop mobile apps for iPhone and Android and enable thus its potential customers to learn more about the product and to generate purchase intent. Also, there can be developed some joint campaigns with other brands (music providers, sporting events, food retailers, etc.). 
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Analysis of The Most Interesting Man in the World Ad Marketing Case Study
5 pages (1389 words) , Download 0 , Case Study
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The advertisement campaign has contributed over 30 percent increase in sales of the product alone. With the introduction of more skilled creative writers for the Most Interesting Man campaign punch lines further increase in sales and market share is expected as other competitors continue to lose market dominion. 
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Qantas Marketing Marketing Case Study
13 pages (3530 words) , Download 0 , Case Study
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The paper "Qantas Marketing" is an outstanding example of a marketing case study. The contemporary has seen a rise in the way the airliners globally have been operating both in their international and domestic business. The Qantas in this segment had been the second oldest of all global Airliners and is the largest of all operating Airliner group in Australia.
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International Trade and Logistics Issues Marketing Assignment
13 pages (3795 words) , Download 0 , Assignment
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Such competitiveness comes about within the global market to become equally engaged in the quest for competitive advantage (Chen, Lai & Wen, 2006). Global supply chain managers are always tasked with the need to ensuring that they can achieve effective trade-off which does not only search as a mechanism for meeting production schedules and demand.
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Managing International Operations - Lenovo and China Marketing Case Study
10 pages (2841 words) , Download 0 , Case Study
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The paper "Managing International Operations - Lenovo and China" is an outstanding example of a marketing case study. The world business is changing and the dominant economies like the US, Europe, and Japan, are having stiff competition from the emerging markets multinationals. Over the past years, multinational enterprises from the developed economies have controlled the markets.
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Yahoo and Amazon: Building a Competitive Advantage Marketing Case Study
8 pages (2119 words) , Download 2 , Case Study
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 With its headquarters in Sunnyvale, California, Yahoo! Inc. is a multinational internet corporation known for its Yahoo search, Yahoo Mail, Yahoo Finance, Yahoo News, Yahoo Answers, Yahoo Groups, Directory, social media websites, advertising, and media sharing and so on. The company was founded in 1994 by Jerry Yang and David Filo. 
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Essay
6 pages (1779 words) , Download 1 , Essay
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This means that businesses that expand their operations across borders must employ strategies that can enable them to create and sustain their market share. In the 1990s, the term globalization became the buzzword, the beginning of the twenty-first evident does not have evidence that globalization is actually diminishing at a certain point in time.
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Strategic Resource Managment of the Department Store Marketing Case Study
10 pages (2920 words) , Download 0 , Case Study
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The policies, to be designed, will focus on how effective the workforce and the other stakeholders will positively react to and adopt the change. Such policies will be counteractive to the noted reluctance to change with time, as well as the complacency towards the ever-rising fierce competition both in the domestic and global perspectives. 
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A Marketing Research Proposal for Tesco Marketing Research Paper
11 pages (2984 words) , Download 2 , Research Paper
Free
There are several ways in which the company may respond to remain competitive in the global market. One of these ways is through internationalization. As emerging markets remain less exploited regardless of the numerous business opportunities that they present, it is important that Tesco focus on these markets. 
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Service Marketing: Higher Education in the Universities of the UK Marketing Case Study
20 pages (5713 words) , Download 0 , Case Study
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The services offered by the UK universities in its Higher-Distance E-learning processes are being critically analyzed. The sector in the paper is represented by the University of Liverpool, School of Oriental and African Studies, Anglia Ruskin University, University of Manchester, and The Cardiff University is being analyzed to build the case. 
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H&M Company Footwear Design Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Currently, the company has branches in over 50 states and over 3250 stores. H&M has been ranked among the biggest clothing lines with an impressive development pace every year; moreover, it competes with other leading corporations such as ZARA and GAP Inc. The company has been in business for more than sixty years.
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The Supply Chain for the Coffee Marketing Literature review
9 pages (2303 words) , Download 0 , Literature review
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The paper "The Supply Chain for the Coffee " is an outstanding example of a marketing literature review. The decision on determining the future of a new procurement strategy or supply for Tesco from Africa and South America lies in the intensive analysis of the factor inherent in the supply process for any company which wishes to establish itself.
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The Rise of MNEs from Emerging Markets - Lenovo Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
Free
The paper "The Rise of MNE’s from Emerging Markets - Lenovo " is an outstanding example of a marketing case study. This paper discusses the rise of multinational enterprises from emerging markets, the advantages they enjoy, the challenges they encounter and the rationale behind their choices of markets and entry modes.
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Consider how small businesses are influenced by larger businesses, which operate as opinion leaders within a specific market. Is this statement valid How does this relationship influence small business marketing As well as providing theoretical in Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Presentation Pack: Influence of Larger Businesses on Small Business Marketing Presentation Pack: Influence of Larger Businesseson Small Business Marketing a. What I set out to achieve in my Presentation The primary goal I set to achieve in my
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Auto Edges Market Structure Marketing Coursework
6 pages (1500 words) , Download 3 , Coursework
Free
In conclusion, players in the automobile industry have a host of factors that influence the prices, the elasticity, the competition levels, as well as, the behavior of their rivals. These business practices can be used as an alternative and cooperative method in avoiding tough competition, harmonizing prices, regulating profits and having a good business environment for Auto Edge.
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Industry Trend Report on Accounting Services Marketing Coursework
12 pages (3339 words) , Download 1 , Coursework
Free
Globally, the accounting services industry generates close to $435 billion in revenue. Even though accounting services are required worldwide, Europe and the US are the two greatest markets due to the concentration of both small and international companies. 
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Wal-Marts Operations Management Marketing Case Study
7 pages (2165 words) , Download 1 , Case Study
Free
Operations management is a management area inclined towards controlling, designing, and overseeing the production process. In this procedure business operations are designed to produce services and goods. Operations management encompasses the responsibility of utilizing minimum resources and effectively addressing customer requirements.
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Walmart Marketing Strategies Marketing Case Study
9 pages (2436 words) , Download 0 , Case Study
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The paper "Walmart Marketing Strategies" is an outstanding example of a marketing case study. Wal-Mart was founded in 1950 by Sam Walton in Arkansas. From the 1960s to 1970s, Sam Walton opened the second store in Rogers Arkansas and decided to keep the sales price low due to the competition. This decision made the company attain high sales volume.
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The Key Marketing Decisions for a New Sportswear Brand Marketing Case Study
12 pages (3321 words) , Download 1 , Case Study
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As people open up for a new culture, their demand for new types of clothes is growing and most have learned the beauty of fashion clothes and other utilities (Scott,  2014). Additionally, as more jobs open up in the urban areas, the world is experiencing a massive urban to rural migration in such for employment.
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Airline Ticket Price Fluctuations and Revenue Management Strategies Marketing Report
7 pages (2023 words) , Download 2 , Report
Free
This report will help to illustrate the significance of Airline ticket price fluctuations and revenue management strategies. The airlines selected for the analysis of data were British Airways, Virgin Atlantic; British Airways, Air France; British Airways, Monarch and EasyJet. Specific flights of each of the airlines are selected for keeping the consistency of the data intact.
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Social Media Marketing Marketing Essay
10 pages (2961 words) , Download 0 , Essay
Free
Thus, the social media marketing plan is prepared after considering all the characteristic features of the company. The competitors of the company are also analyzed giving emphasis on Whole Foods as it is also an organic food provider like Trader Joe’s.
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Branding in Modern ommercial World Marketing Assignment
11 pages (2806 words) , Download 0 , Assignment
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The availability of credit has for a long time been encouraging people to spend on things they even did not plan for. For instance, with the emergence of fashions and trends, especially in the electronic industry, people are attracted to new brands even when their previous purchases are still in good condition.
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New Product Development of Coca Cola Marketing Case Study
10 pages (3018 words) , Download 1 , Case Study
Free
The strategies for the new product will be aligned with product quality and customer satisfaction. Customers’ satisfaction level can only be enhanced when hidden demands are efficiently met by a company. These demands mainly represent the availability of sufficient product quantity at competitive prices (Hoskisson, Hitt, Duane, and Harrison, 2007).
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Study of Competitive Positioning Marketing Coursework
13 pages (4035 words) , Download 0 , Coursework
Free
The final responsibility as part of the drawing a positioning map is to draw the expected price line. The price line is very important in the positioning map because competitive positioning is expected to end in profitability. But before doing this, it is important to first plot positions for all identified competitors within the market.
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Internet Marketing: Lady Gaga Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
Free
Online marketing also gives consumers 24-hours of online shopping experience. The world is divided into different time zones. One zone might be daytime and the other zone night. In either case, the business is expected to serve all consumers without denying other services and online marketing is the solution to this (Thomas, 2010). 
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Competitive Positioning Strategy and Recommendations for Management Marketing Coursework
14 pages (4110 words) , Download 0 , Coursework
Free
It is significant that competitive positioning should be based on the above-stated characteristics that include variety based positioning, need-based, and accessed based positioning. By determining these companies will be in a better position to guide the initiatives for achieving a strong competitive advantage in the market.
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Strategic Marketing Management of Fentimans Ltd Marketing Case Study
11 pages (2997 words) , Download 1 , Case Study
Free
Porter’s five forces model is also applied for understanding the industry within which Fentimans are competing. Ansoff’s matrix helped in analyzing the growth opportunities for Fentimans. Further, an action plan has been created to depict the ways the company will apply its strategies in order to meet its goals.  
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Customer Satisfaction in China Marketing Literature review
12 pages (3374 words) , Download 0 , Literature review
Free
The paper "Customer Satisfaction in China" is an outstanding example of a marketing literature review. The review will examine the genesis of literature in the customer satisfaction field as different authors try to decipher the meaning of the customer relationship methods in place today. It will feature different retailers and more so the environment in China, and ways of making customers satisfied to keep coming back to these retail shops.
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Molesworth Manor Communication Campaign Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
This research tells that Molesworth Manor embraces diversity. Whereas these clients return each year, there tends to be a concern in the various months of the year when they turn up is pretty low. As a result, it is vital that Molesworth Manor devise a way to avoid this occurrence since the profitability may be ultimately affected.
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Marketing Plan For New Product Launch Candy Flakes Marketing Assignment
8 pages (2435 words) , Download 2 , Assignment
Free
The candy balls would contain gelatin and sugar with added flavors and color weighing 8 grams each, packed in a water-resistant pouch at a price that’s very competitive and is likely to be loved by people of all ages. The promotion would encompass 10% of the total Business Revenue earned so that the product volume and quality along with the retail price may be kept competitive.
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Marketing of UBER Company Marketing Case Study
16 pages (4347 words) , Download 1 , Case Study
Free
For evaluation of the project individuals, need to measure the performance of the organization in terms of returns and customer reviews. Integrated marketing communication networks need monitoring on a continuous basis. The firm needs to allocate a common scale for measurement and a standard for error.
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New Entry in the Market: Sabretooth Marketing Case Study
7 pages (1952 words) , Download 0 , Case Study
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Entering into a new market with a new product line requires extensive research of the market and its compatibility with the new product. The need based product development allows the company to successfully design its new products based on the consumer’s need. As a result the new product eventually gains popularity among the consumers.
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Competitive Positioning and Competitive Advantages Marketing Coursework
13 pages (3804 words) , Download 1 , Coursework
Free
Strategic models combined with the most innovative technological path will lead a company to achieve a more sustainable position in the competitive economy and facilitate it to run its long term business operations through continuous alteration and progression of competitive positioning and advantages, according to the industry needs.
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Business Trends Marketing Assignment
8 pages (2226 words) , Download 1 , Assignment
Free
Management of the decisions and choices that are made by consumers can be influenced by marketers in different ways. The marketers are able to advise the consumers on the best products that they can use in satisfying the numerous wants that they have. The choices that are influenced by the income that the consumers have can be managed by the marketers. 
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Alcoholic Drinks Industry Marketing Report
6 pages (1638 words) , Download 1 , Report
Free
Different stakeholders in the industry operate under regulations of state laws on the distribution of alcoholic drinks. The federal government has in place measures, although markets at times ignore them. There are diverse efforts to ensure proper marketing in the alcoholic drinks industry. There are basic legislations prohibiting false and misleading advertising of alcoholic drinks. 
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Social Media in Event Marketing Marketing Essay
12 pages (3182 words) , Download 0 , Essay
Free
The Internet has empowered consumers and other individuals to have greater access to information than ever while weakening monopolistic power of various corporations in the market. Contemporary communication tools and technological development has resulted in revolutionary changes in the way social communication occurs in the society.
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Issues of Ethical Concern Marketing Case Study
6 pages (1769 words) , Download 1 , Case Study
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The food industry of Unilever has also initiated and recognized the role of social media which they have used in a manner that suits their objectives best. Thus the ethical outlook and approach for business develop its promotional contents likewise to reach the audience the way that is perceived and interpreted well.
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Principles of Marketing for Business: The Case of Manchester United Marketing Case Study
6 pages (1727 words) , Download 0 , Case Study
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Experts believe that the commercial success of the Manchester United should be partially attributed to the marketing strategy of segmenting commercial partners into several different categories, and diversification strategy of seeking for different sponsors in different countries in different markets) (Warc.com, 2013).
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Buyer Behaviour & Market Research Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
As the paper highlights, the cognitive component of attitude is very strong and influential in nature and it refers to the thoughts, belief, and attributes that are related to an object. The cognitive attitude consists of a positive and negative attribute that is related to the object. The effective component mainly consists of the attributes that include the emotions.
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International Global Marketing Marketing Essay
8 pages (2152 words) , Download 0 , Essay
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The paper "International Global Marketing" is a wonderful example of an essay on marketing. Global marketing involves the marketing activities organized and integrated across borders to exchange offerings of value. In global marketing, firms have to compete in the international markets to defend their domestic markets while keeping up with global competitors.
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Innovation in Marketing Marketing Essay
9 pages (2813 words) , Download 0 , Essay
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Despite the benefits that could be derived from the implementation of innovative digital marketing, organizations are facing a number of challenges. In the previous study, few major problems have been highlighted which are causing difficulty for firms to gain benefits from the use of online strategy.
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Approaches to Logistics Analysis Marketing Case Study
15 pages (4071 words) , Download 0 , Case Study
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In the approaches, the objectives that were set were not met and only management of achieving a percentage of 83 of consumer satisfaction which had dropped very much from the initial objective that was a deflection from the objective of the group. The group managed to achieve extremely low pounds of profit at the end of the twelve weeks then.
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Gullfaks Oil and Gas Field Marketing Business Plan
8 pages (2467 words) , Download 1 , Business Plan
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The paper "Gullfaks Oil and Gas Field" is a wonderful example of a business plan on marketing. With the increased level of petroleum consumption in the world, the current status of the oil and gas industry in political, social, and technological spheres has also enhanced. In the latest decades, this figure is likely to grow, and the demand for oil and gas extraction worldwide continues to rise over the coming years.
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Room Travelers Company Marketing Report
10 pages (2773 words) , Download 1 , Report
Free
The report provides a comprehensive analysis of an online hotel booking website through an evaluation of the online market that is facilitated by the evaluation of competition analysis. Also, the report explains the applicability of the website in the market and the financial plan of setting the website in the market.
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Valley Ice Cream Ltd Marketing Report
8 pages (2484 words) , Download 1 , Report
Free
Valley Ice Cream Ltd is one of the popular ice cream companies in the UK. This company has a limited number of customers in the B2B and B2C market and the sale of the products in these two markets is not good for the development of the company. The company should also use advanced technologies and innovation to enhance the quality of the products.
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The Value of Word of Mouth to Marketers Marketing Coursework
10 pages (2844 words) , Download 0 , Coursework
Free
Marketing is an integral part of every institution. Many organizations, therefore, strive to achieve the best strategies and methods for marketing their products. Since the emergence of marketing, this field has been undergoing a metamorphosis with a business focus growing from transaction type to more of a relationship type of business engagement.
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