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Marketing Essays

Result for Subject Marketing:
19897 essays
Reducing the Risks Associated with Marketing Decision Making in Indonesia Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper 'Reducing the Risks Associated with Marketing Decision Making in Indonesia" is a perfect example of a marketing case study. Marketing research methods have expanded dramatically in recent years. No company exist without using market research to enhance their operations in one way or another (Cavusgil, 2009).
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Reebok Company Brand Audit Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Reebok Company Brand Audit" is an outstanding example of a marketing case study. The objective of the Reebok Company brand audit is to conduct a detailed analysis of the current state of the brand. The study aims to determine the brand’s quality that is effective and those that are not in the current market. As a result, it helps give a picture of how the brand can be restructured for better results.
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Marketing Analysis of Tru-Bank Marketing Case Study
15 pages (3913 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Tru-Bank" is an outstanding example of a marketing case study. The objective is to chart the internal and market information in order to assess the situation and come up with a plan for the future of the corporation. Current Marketing Situation: the bank is facing issues related to the market because of the practices it employs within the market outdated practices.
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Organization, Mission, Purpose, Vision and Values of Cocoa Delights Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The paper "Organization, Mission, Purpose, Vision, and Values of Cocoa Delights is a good example of a marketing case study. Cocoa delight is a company that was established back in 2000 and it is among the youngest manufacturers of chocolate. The company places a lot of value on innovation and creativity.
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FedEx and GoldieBlox Marketing Orientations Marketing Assignment
8 pages (2577 words) , Download 0 , Assignment
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The paper "FedEx and GoldieBlox Marketing Orientations " is a great example of a marketing assignment. How well a service provider understands the needs and wants of their clients has a great influence on how the business will thrive and compete in the market. A succeeding consumer-focused marketing strategy requires that the organization understands the needs, wants, and demands of humans and what are their motivators in general.
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Max Lionel Realty Plans and Budget Marketing Case Study
16 pages (3924 words) , Download 0 , Case Study
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The paper 'Max Lionel Realty Plans and Budget" is a perfect example of a marketing case study. I met with the CEO so as to discuss the planning and also to gain the approval of the draft planning documents. During the meeting, the CEO proposed some of the key areas which needed to be changed to make the project more successful in the long run.
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Benettons Shock Advertising Marketing Case Study
12 pages (4178 words) , Download 0 , Case Study
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The paper "Benettons Shock Advertising" is an outstanding example of a marketing case study. Shock advertising has been exploited by Benetton Group to draw immediate attention to issues that affect society, consumers and the company. This form of advertising violates the norms for personal ideals and social values disturbing and graphic imagery (Sarda, 2012).
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Effects of Benettons Shock Advertising Campaign Marketing Case Study
12 pages (3733 words) , Download 0 , Case Study
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The paper "Effects of Benetton’s Shock Advertising Campaign" is a good example of a marketing case study. Benetton advertising revolved around controversial subjects that hurt the company image. Some of the issues that the advertisement touched on include pollution, child labor, racial integration, war, AIDS awareness, and death among others. Shock ad is a double-edged sword.
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Walt Disney Company - Global, Local and Glocal Marketing Strategies Marketing
8 pages (2000 words) , Download 0
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The paper “Walt Disney Company - Global, Local and Glocal Marketing Strategies“ is a  dramatic variant of a report on marketing. The Walt Disney Company, which is typically referred to as Disney, is a multinational entertainment and mass media conglomerate, which has its headquarters based in California, America.
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Advertisements Used by Benetton and Yeo Valley Organic Marketing Case Study
12 pages (3653 words) , Download 0 , Case Study
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The paper "Advertisements Used by Benetton and Yeo Valley Organic" is a great example of a marketing case study. The shock advertisements used by Benetton had several positive and negative effects on the company, consumers, and the general society as it led to strong consumer and public feelings (Vellnagel, 2011).
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Business Partnerships and Organizational Performance at the Hillside Beach Club Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
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The paper "Business Partnerships and Organizational Performance at the Hillside Beach Club" is a perfect example of a marketing case study. Hillside Beach Club (HBC) definitely is the ultimate family vacation in the Mediterranean. Alarko Group of Companies founded HBC in 1994 at Fathiye in the Mugla Province.
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Coca Cola's Marketing Communication - Brand Positioning and Creative Approach Marketing
13 pages (3250 words) , Download 0
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The paper “Coca Cola’s Marketing Communication - Brand Positioning and Creative Approach“ is a  spectacular variant on business plans on marketing. The soft drink industry is emerging to be the leader in the beverage industry. With the tough economic situations experienced in 2009-2011, most businesses witnessed sales rebound especially in the Western markets.
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Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper “Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis“ is an outstanding variant of case study on marketing. Samsung is one of the giant electronic company in the world that deals with a vast range of products. The presence of different products makes it to have different portfolios of marketing strategy that it deals with.
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Amazon Marketing Strategy - Market Characteristics, Customer Consideration, Marketing Mix Assessment Marketing
12 pages (3000 words) , Download 0
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The paper “Amazon Marketing Strategy  - Market Characteristics, Customer Consideration, Marketing Mix Assessment“ is an earnest variant of the report on marketing. This report analyzes Amazon’s, a cloud computing and electronic commerce company's strategic marketing option. It has provided a description of the company with regard to the industry it operates in as well as its competitors.
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Pepsi Company Marketing Strategies Marketing Term Paper
13 pages (3250 words) , Download 0 , Term Paper
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Amp Company must implement new marketing strategies with an edge to reach its consumer target in China. Even though most men enjoy energy drinks, Amp has also discovered that women are also interested in energy drinks but the industry has yet to offer something that suits their taste. Amp Company aims at manufacturing a specific product.
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Market Segmentation and Target Marketing - JCB Company Marketing Case Study
7 pages (2003 words) , Download 10 , Case Study
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The paper "Market Segmentation and Target Marketing - JCB Company " is an outstanding example of a marketing case study. Cyril Bramford founded JCB Company in 1945 and the headquarters is in Rocester Staffordshire, in England (Pederson & Thomson, 2007). JCB is a global manufacturing company that deals in machinery used in industries, construction, and agriculture.
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Retail Strategy of Wal-Mart Stores, Inc Marketing Case Study
12 pages (3966 words) , Download 0 , Case Study
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The paper “Retail Strategy of Wal-Mart Stores, Inc“ is a  spectacular variant of case study on marketing. The idea that begot Walmart began as early as 1940 when Sam Wanton, who would later be the chief founder of the company, was working for Ben Franklin, a common store retainer in Newport, Ark.
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Boost Juice Bar Company - Situational Analysis of Market Entry into the New International Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper “Boost Juice Bar Company - Situational Analysis of Market Entry into the New International Market“ is a  comprehensive variant of case study on marketing. Marketing is an essential aspect for every business organization irrespective of size and area of operation. It is a management process through which products and services move from concept to consumer.
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Amazon - SWOT Analysis, Place, Price, Promotion, and Product of One of the Leading Online Retailers Marketing
7 pages (1750 words) , Download 0
Free
The paper “Amazon - SWOT Analysis, Place, Price, Promotion, and Product of One of the Leading Online Retailers“ is an actual variant of the report on marketing. Amazon is among the global leading online retailers that offer diverse products in many countries worldwide. This report will focus on the intended market extension of an existing product/service into a new international market for Amazon.
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Donut King - Situational Analysis of Market Entry into the New International Market Marketing
9 pages (2250 words) , Download 0
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The paper “Donut King  - Situational Analysis of Market Entry into the New International Market“ is a  potent variant of the report on marketing. Global strategy results in different business strategies and an increased adaptation level to the company’s local business environment. The main challenge tied with the global expansion is the company's ability to develop a strategy applicable globally.
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The Coolest Cooler - Product and Market Overview, SWOT and PEST Analysis, Marketing Strategies, Budget, and Controls Marketing
11 pages (2750 words) , Download 0
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The paper “The Coolest Cooler  - Product and Market Overview, SWOT and PEST Analysis, Marketing Strategies, Budget, and Controls“ is an inspiring variant of the report on marketing. The coolest cooler is a modern cooler with the following components: it has a Bluetooth speaker, a blender, a USB charger, cutting board. This cooler was started by Ryan Grepper.
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Interpath: International Market Analysis Marketing Coursework
17 pages (4250 words) , Download 0 , Coursework
Free
The products are used to treat several inflammatory diseases that occur jointly in both livestock and the human population. Interpath is highly sophisticated in its pursuit of research in these products since they consider the pragmatic performance of the products on the affected population. The authenticity of these products is the major company's concern.
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Branding Strategies for Body Wise Saloon Marketing
11 pages (2750 words) , Download 0
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The paper “Branding Strategies for Body Wise Saloon“ is an excellent variant of a report on marketing. Having been in the salon business for over a decade, Bodywise Salon provides excellent, friendly, and professional and beauty services for both men and women. The services offered at Bodywise range from therapy and massage to manicure and pedicure.
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Tesco's Marketing Strategy Development, Internal and External Environment Analysis Marketing
8 pages (2000 words) , Download 0
Free
The paper “Tesco’s Marketing Strategy Development, Internal and External Environment Analysis“ is an outstanding variant of the report on marketing. A marketing strategy is a marketing plan aimed at achieving the preferred marketing objectives and goals. In the modern-day dynamic and competitive business environment, marketing is regarded as a strategic tool that organizations employ.
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Starting an Online Consultancy Firm Marketing
8 pages (2000 words) , Download 0
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The paper “Starting an Online Consultancy Firm“ is a  well-turned variant of business plan on marketing. A business plan is essential at the onset of any business start-up. A plan is essentially used to evaluate the effectiveness and applicability of the business (Atrill 2011). It is the essential foundation that outlines the blueprint of business operations and procedures.
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Deliciosa Comida Restaurant - Green Practice, Providing Tailored Customer Services, Meeting the Market Needs Marketing
14 pages (3500 words) , Download 0
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The paper “Deliciosa Comida Restaurant - Green Practice, Providing Tailored Customer Services, Meeting the Market Needs“ is a  convincing variant of business plan on marketing. Texas has grown, and its future is bright in the eyes of many investors. the city is regarded as the next silicon valley of the US due to its robust technological infrastructure.
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Digital Marketing in Google Company Marketing Case Study
6 pages (1650 words) , Download 0 , Case Study
Free
The paper "Digital Marketing in Google Company " is a good example of a marketing case study. Globally, companies reach their desired target groups through different forms of marketing. Initially, print media, radio broadcast and push marketing ere the most common marketing methods applied by companies in making their products and services known to the public.
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Transnational Marketing Issue: Nestle and Child Labour Marketing Case Study
8 pages (2497 words) , Download 0 , Case Study
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The paper "Transnational Marketing Issue: Nestle and Child Labour" is a great example of a marketing case study. This case study is about child labour as an issue of transnational marketing for Nestlé. In the case study, the current strategies that are used by the company are evaluated. The evaluation is based on the different theories and concepts of transnational marketing that have been developed in the existing literature.
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Pricing and Cost Structures at Frankfurt Pump Company Marketing Case Study
11 pages (2948 words) , Download 0 , Case Study
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The paper "Pricing and Cost Structures at Frankfurt Pump Company " is a perfect example of a marketing case study. The Frankfurt Pump Company is among the leading pump manufacturers in the world. The company was founded by a mechanical engineer called Heinz Hoffman in 1965 (Zimmerman & Blythe, 2013). It is headquartered in Germany.
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Service Encounter Issues Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Service Encounter Issues" is a wonderful example of a Marketing Case Study. Service encounter involves transactional interactions where one person provides a service to another. In the United Kingdom, the quality of services provided to the customers is considered crucial in determining the success of an organization.
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Improvement of Indy as a Service Product Marketing Case Study
10 pages (2727 words) , Download 0 , Case Study
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The paper "Improvement of Indy as a Service Product" is a perfect example of a marketing case study. Indy event is one of the most remarkable and famous Australian entertainment establishments. Due to its good attendance, it has over the years grown to become a major international attraction and also one of Australia’s most profitable events.
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Brand Identity of Alfred Dunhill Ltd Marketing Case Study
6 pages (1616 words) , Download 1 , Case Study
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The paper "Brand Identity of Alfred Dunhill Ltd" is a great example of a marketing case study. The dream of Alfred Dunhill became a reality when he envisioned an exotic line up of goods for men by creating a brand that was both rich and complex. Alfred Dunhill was one of the most quintessential English investors who founded the ‘Dunhill’ company more than a hundred years ago after the inheritance of his father’s saddlery business in London.
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The Kiwi Experience Tour and Travels Company in New Zealand Marketing Case Study
7 pages (2173 words) , Download 1 , Case Study
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The paper "The Kiwi Experience Tour and Travels Company in New Zealand" is a good example of a marketing case study. The kiwi experience is a tour and travel company in New Zealand. This company is renowned for taking customers while onboard their buses to a number of tours in various destinations within New Zealand.
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Trends in Ranching Industries and Their Drivers Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Trends in Ranching Industries and Their Drivers" is a good example of a marketing case study. A marketing strategy is an organizational process that allows a business to concentrate on its limited resources in a way that will increase sales, have a sustainable competitive advantage, and at the same time meeting the customer’s expectations by satisfying their needs.
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Analysis of Targeted Market - Antibacterial Portable Hand Soap AntibaSoap Marketing Case Study
11 pages (3059 words) , Download 0 , Case Study
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The paper "Analysis of Targeted Market - Antibacterial Portable Hand Soap AntibaSoap" is a good example of a marketing case study. Asia is an expansive continent that brings together forty-seven countries with an estimated population of 60% of the current world population while it accounts for 8.6% of the earth surface (Cook, 2008).
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Marketing Mix of Multimedia Mobile Phone - Caring Mobile Marketing Case Study
10 pages (2785 words) , Download 0 , Case Study
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The paper "Marketing Mix of Multimedia Mobile Phone - Caring Mobile" is a perfect example of a marketing case study. Caring Mobile, Inc is private Mobile Phone Company headquartered in Sydney, Australia, is the principal producer, designer, and distributor of cell phones intended or anticipated for teens.
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SWOT Analysis of Cima Mountaineering Inc Marketing Case Study
22 pages (7030 words) , Case Study
Nobody downloaded yet
The paper "SWOT Analysis of Cima Mountaineering Inc" is a good example of a marketing case study. Cima Mountaineering Company is a company specializing in selling boots. It is located in the U.S.A. and it is a family business managed by Anthony and Margaret. Before it was acquired by the family of Anthony and Margaret, the company was called Hoback Boot Company and was well known for manufacturing western boots.
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Corporate Ethics in Relation to the Implementation of Broadband Strategies for Telstra and Optus Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Corporate Ethics in Relation to the Implementation of Broadband Strategies for Telstra and Optus" is a great example of a marketing case study. Corporate ethics is mainly founded on broad principles of integrity as well as those of fairness with the general aim of focusing on issues such as local community responsibility, quality of the products or services of the company and consumer satisfaction.
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PR Campaign of Brisbane Clem Marketing Case Study
17 pages (4982 words) , Download 0 , Case Study
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The paper "PR Campaign of Brisbane Clem " is a great example of a marketing case study. The $3 billion Clem Jones subway (CLEM7) is actually being conveyed by ASX-listed tributary City Motorway faction on behalf of the Brisbane metropolis Council. It is the largest transportation project ever embarked in Queensland intriguing three years of constructing and connecting more than 12,000 personnel.
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The Concept of Mediatization Marketing Assignment
9 pages (2396 words) , Download 0 , Assignment
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The paper "The Concept of Mediatization " is a good example of a marketing assignment. Ross and Nightingale argue ‘audience research is a vehicle for monitoring the impact of both the mediatization of human senses and the industrialization of the productive capacity of the media’ (2003:13). Using examples, briefly discuss the term mediatization.
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Emerging Market Dynamics in Australia Marketing Annotated Bibliography
6 pages (1738 words) , Download 0 , Annotated Bibliography
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The paper "Emerging Market Dynamics in Australia" is an outstanding example of a marketing annotated bibliography. As per global bond mangers, Pimco, Australia has been cited as a developed country that would provide the most opportunities in global bonds to investors among developed economies. The article also focuses on the difference in outlook towards global bonds for Europe, the US and other emerging countries post the economic crisis.
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Australian Emerging Market, Why Big Businesses Need Biodiversity Marketing Case Study
6 pages (1522 words) , Download 0 , Case Study
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The paper "Australian Emerging Market, Why Big Businesses Need Biodiversity" is a great example of a marketing case study. With the recent economic crisis in Europe and America, analysts have predicted Australia as one of the most attractive markets to invest in. Australia has shown remarkable growth and increased opportunities in terms of investments in equities as anticipated by bond traders.
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Cognitive Dissonance, Types of Cognitive Learning Theories Marketing Coursework
6 pages (1701 words) , Download 0 , Coursework
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The paper "Cognitive Dissonance, Types of Cognitive Learning Theories" is a perfect example of marketing coursework. A subculture is a small group of people with different values or behaviours within a superior culture that distinguishes them from the bigger culture, to which they fit into. Some of these subcultures may be seen as negative out of their nature of condemnation to the dominant societal set.
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Marketing Communication Strategy for an Australian Chocolate Company Marketing Coursework
7 pages (1957 words) , Download 0 , Coursework
Free
The paper "Marketing Communication Strategy for an Australian Chocolate Company " is an outstanding example of marketing coursework. Culture is a critical influencing variable in the marketing of the international business and in its strategic decision-making process. Conversely, culture has a significant impact on marketing communication strategy for an exporting company.
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Holistic Marketing in Organizations Marketing Coursework
10 pages (2933 words) , Download 0 , Coursework
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The paper "Holistic Marketing in Organizations" is a good example of marketing coursework. Holistic Marketing is a general term used to illustrate a strategy, which enables an organization to look into its respective marketing efforts as a 'whole' that in turn helps the general organization to develop a 'holistic marketing' plan.
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Marketing Strategy for Cadburys Dairy Milk Silk Marketing Case Study
9 pages (2584 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Cadburys Dairy Milk Silk" is a perfect example of a marketing case study. Cadburys has been performing in the international arena and is one of the most sought after chocolate. The company has recently launched a new variant in the name Cadburys Dairy Milk Silk which is rich in chocolate and nuts.
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Omo Washing Powder in Australia Marketing Case Study
13 pages (3702 words) , Download 0 , Case Study
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The paper "Omo Washing Powder in Australia" is a good example of a marketing case study. Marketing is an essential tool of any business and it is usually a precursor to any successful business venture. The notion of marketing has undergone a revolutionary shift in the focus according to various ideas surrounding it. Companies are adopting new methodologies in order to market their products and services to a contemporary market.
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Understanding the Market System - Unilever Marketing Case Study
10 pages (2843 words) , Download 0 , Case Study
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Generally speaking, the paper "Understanding the Market System - Unilever" is an outstanding example of a marketing case study. An efficient marketing system has been singled out as one of the most imperative requirements for businesses that intend to survive in the increasingly competitive business world.
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Googles Products and Services and Their Available Markets Marketing Case Study
16 pages (4684 words) , Download 0 , Case Study
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The paper "Google’s Products and Services and Their Available Markets" is an outstanding example of a marketing case study. Google company was founded in the year 1998 by Larry Page and Sergey Brin to solve and answer the questions that normally irises in the minds of every internet user. The main ingredient of their solution was a program that they developed which is known as PageRank.
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Use of Mobile Banking in Kenya Marketing Assignment
16 pages (4262 words) , Download 0 , Assignment
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The paper "Use of Mobile Banking in Kenya" is a good example of a marketing assignment. The first initiative described in the case study is the use of Mobile Banking in Kenya. Popularly known as M-Pesa the initiative was launched by Vodafone in collaboration with Safaricom in 2005. Safaricom is the local partner of Vodafone in Kenya and the leading mobile service provider in Kenya and also in some parts of East Africa.
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