Contributions of the Word-of-Mouth to Marketing
Contributions of the Word-of-Mouth to Marketing Marketing Coursework
10 pages (2500 words) , Coursework
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Word of mouth marketing is a new marketing speciality that is actionable, trackable, and plannable as any other form of marketing” (Sernovitz, 2006, p.1). Word of mouth marketing includes viral marketing, blogs, communities, e-referrals, loyalty programmes and such other techniques that get customers talking about various products and services.
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Effective Communication Campaign for Smith and Nephew
Effective Communication Campaign for Smith and Nephew Marketing Case Study
7 pages (1750 words) , Case Study
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The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
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Market Microstructure Approach
Market Microstructure Approach Marketing Research Paper
7 pages (1750 words) , Research Paper
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Market structure and design will have a major impact on, liquidity, trading costs and price discovery. It refers to trading rule attributes which include, transparency, protocols, off-market trading, dealer presence, continuity degree, information distribution, continuity degree and order types. (Hamilton, 1994)
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Marketing management and strategy - The UK music industry
Marketing management and strategy - The UK music industry Marketing Essay
21 pages (5250 words) , Essay
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The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
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Analysis of the Dining Preference of People
Analysis of the Dining Preference of People Marketing Research Paper
3 pages (750 words) , Research Paper
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Busy people dine out because of the pressures of time to prepare their own foods as more time is spent to earn. Others do it for passion’s sake as dining commonly is part of dating and family outing. The rise in the restaurant and foodservice business throughout the world is a manifestation of this trend (Price, 1997 and PPD/ISMG, 2005). 
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Analysis of the Motor Industry
Analysis of the Motor Industry Marketing Assignment
8 pages (2000 words) , Assignment
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Cars can be owned either by individuals or by businesses, business fleets are defined as more than 25 vehicles. Although fleet purchases are rising and now account for almost half the new car market, the size of a fleet is not large enough for anyone purchaser to be buying a significant proportion of any manufacturers output.
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Effective Marketing Strategies
Effective Marketing Strategies Marketing Research Paper
12 pages (3000 words) , Research Paper
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Rewarding intermediaries is important, poor performers should be assisted or replaced, in time the company should assess the intermediates and prune the weaklings. A degree of sensitivity needs to be shown to the intermediaries; ill-treatment may cost the loss of support from the dealer and legal problems.
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Chocolate Confectionery Industry Insights
Chocolate Confectionery Industry Insights Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
It is stated here that while dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one’s diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity.
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Advertising and public relations in America
Advertising and public relations in America Marketing Essay
2 pages (500 words) , Download 0 , Essay
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One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.
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Management of Customer Relationships
Management of Customer Relationships Marketing Assignment
3 pages (750 words) , Assignment
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The development and management of customer relationships have become a central focus of marketing research and conceptualization as it has been Businessmen from the advertising realized that they are valuable assets of a firm the industry should take the following key issues into account while planning their marketing communication process.  
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Factory Gate pricing
Factory Gate pricing Marketing Essay
7 pages (1750 words) , Essay
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Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.
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Projections of Body Shop
Projections of Body Shop Marketing Essay
7 pages (1750 words) , Download 1 , Essay
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
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Analysis of Amazon in the UK
Analysis of Amazon in the UK Marketing Term Paper
11 pages (2750 words) , Term Paper
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One of the most important things Amazon will have to look for is that it should not lose the sight of its customer and tries to widen its market presence by entering into strategic alliances with market leaders. Amazon management has learned from its past mistakes and has tried to rectify them. It is still one of the most favorable sites.
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Problem Identification and Analyzing Data Throughout a Marketing Research
Problem Identification and Analyzing Data Throughout a Marketing Research Marketing Annotated Bibliography
6 pages (1500 words) , Annotated Bibliography
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Paper industry in India is reeling under shortage of raw material and technological gap, as compared to its counterparts in other countries like Brazil, Chile and Indonesia, and urgently needs funds for upgradation, according to a study by Federation of the Indian Chambers of Commerce and Industry (FICCI). 
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Etihad Airways Strategy
Etihad Airways Strategy Marketing Case Study
5 pages (1250 words) , Case Study
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His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircraft for $43 billion
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Addidas and Reebok: Market strategy
Addidas and Reebok: Market strategy Marketing Essay
14 pages (3500 words) , Download 1 , Essay
As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.
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Marketing Strategy WH Smith Case Study
Marketing Strategy WH Smith Case Study Marketing Essay
25 pages (6250 words) , Essay
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WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.
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Managing Marketing Channels
Managing Marketing Channels Marketing Literature review
6 pages (1500 words) , Literature review
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According to the findings, it can, therefore, be said that businesses experience a significant trade-off when they decide to utilize the services of third parties along a distribution channel.  In turn for giving up some of the control over how their products are sold, they gain the expertise and efficiency of distribution costs. 
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Managing the Total Market Effort
Managing the Total Market Effort Marketing Assignment
10 pages (2500 words) , Assignment
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The author says that the visual of the deer is suggestive of a leap forward, which appeals to the advertisement’s secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children’s love of nature and spirit of adventure. The cognitive stage in the response hierarchy of the communication process.
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Competitive Marketing Strategy
Competitive Marketing Strategy Marketing Case Study
9 pages (2250 words) , Case Study
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William Butler and Henry Mitchell built the company in 1898. It has gone through numerous restructuring and acquisitions along its operational years (‘Our History’, 2005). In 2005, the company owns 1,984 sites of Pubs and Restaurants throughout the United Kingdom and runs several well known retail brands in the UK include the Vintage Inns, Ember Inns, Toby Carvery, etc.
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Impacts of Credit Crunch on Ryanair
Impacts of Credit Crunch on Ryanair Marketing Research Proposal
12 pages (3000 words) , Research Proposal
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The author states that certain signs of coming changes in the world economy could be detected prior to the obvious appearance of credit crunch in 2008. These signs are for example: economic downturns in major economies, high-oil and high food prices which generated higher global inflation.
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McDonalds - Situation Analysis, Social-cultural, Legal, Technological and Economic Factors
McDonalds - Situation Analysis, Social-cultural, Legal, Technological and Economic Factors Marketing Case Study
10 pages (2500 words) , Case Study
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Every marketing strategy implemented requires careful evaluation as well as control. These are two aspects that an organisation needs to keep in check to ensure sustained growth (Hans et al 2006). As time moves on so are the changes in the needs and preferences of the customers and the market in general.
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Advertising and public relations
Advertising and public relations Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Public relations and advertising are the two main area of specialization under mass communication program. (Mass Communication, advertising and public relation).Public relation is an art, technique or a profession carried out by an individual with the motive of Brand promotion, whether of a product, a service or an industry.
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Challenges in The Music Industry
Challenges in The Music Industry Marketing Essay
10 pages (2500 words) , Essay
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This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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Marketing Strategy: EJs Innovation and More
Marketing Strategy: EJ's Innovation and More Marketing Term Paper
5 pages (1250 words) , Term Paper
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In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers.
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B2B and B2C Marketing
B2B and B2C Marketing Marketing Assignment
4 pages (1000 words) , Assignment
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It is so because, though the cost is objective the benefits he will drive out of the car would be to some extent the subjective measure. In the case of ACE car rentals, the cost-benefit analysis is essential because, that car would be used to generate the revenue, thus cost-benefit analysis is not only possible but essential too. 
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Introducing an Innovative Product to the UK Market
Introducing an Innovative Product to the UK Market Marketing Case Study
11 pages (2750 words) , Case Study
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The process of introducing a successful brand in today’s market especially the global market can be lengthy and an uphill task. There are a variety of ideas and suggestions on the most successful way of the market a product either a service or a good. In all the suggestions, however, the main focus is on the consumer.
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Strategic marketing (Merton Industries)
Strategic marketing (Merton Industries) Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Type of a Diversification Strategy on the Part of Waitrose
Type of a Diversification Strategy on the Part of Waitrose Marketing Research Paper
7 pages (1750 words) , Research Paper
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With the reduction in a number of suppliers, now only the big players remain in the business of supply. Role of these supplier firms has also changed over time, as these companies have also become multinationals with procurement being done from different countries. The strategy of ‘Category Leadership’ being adopted by Waitrose.
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Research Paper Critique and Summaries
Research Paper Critique and Summaries Marketing Essay
4 pages (1000 words) , Download 1 , Essay
More importantly, it means that marketers would be in a position where they can identify the marketing approaches to which a specific culture/group of consumers is most vulnerable to and, accordingly, maximize the effect of their campaigns.
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Services Marketing and Characteristics of Services
Services Marketing and Characteristics of Services Marketing Essay
3 pages (750 words) , Essay
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Services are intangible, that is, they can not be touched, sighted or felt. A waiter at a restaurant or a banker at a bank provides services which can not be touched or felt. The satisfaction that a customer derives from intangible services is based on the process of receiving these services rather than the actual outcome.  
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Strategic Marketing: Analyzing The Buyers Behavior
Strategic Marketing: Analyzing The Buyers Behavior Marketing Term Paper
9 pages (2250 words) , Download 1 , Term Paper
Buyers exert an all-pervasive influence in any market. They determine the manner in which the various goods and services must be packaged by varying marketing efforts before they are presented on shelves for sale. In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.
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Marketing Concepts and Tutbury Crystal
Marketing Concepts and Tutbury Crystal Marketing Case Study
10 pages (2500 words) , Case Study
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Employing several known marketing concepts and models, this treatise probes into the character of Tutbury Crystal, how it started and evolved, its present classification and designation and a few market components that can and will encroach on its growth and development in the international marketing. 
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Marketing Communications Management at ALDI Group
Marketing Communications Management at ALDI Group Marketing Case Study
8 pages (2000 words) , Case Study
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ALDI has a long-standing reputation of “keeping it cheap so that shoppers can too”. Discount food retailer ALDI Group has become one of the world's biggest grocery chains. By offering deeply discounted prices on about 700 popular food items and weekly special buys, it had cultivated customers who are “Cheap and Cheerful”.
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Online Consumer Engagement
Online Consumer Engagement Marketing Literature review
11 pages (2750 words) , Download 2 , Literature review
Customer engagement is one such strategy that can significantly improve customer satisfaction. As the name suggests customer engagement is the commitment of the customer with the company or the product. As Mc Ewen suggests, “if you don't make a connection with your customers then satisfaction is worthless" (Mc Ewen, Fleming, 2003).
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Sustainable Product Design
Sustainable Product Design Marketing Research Paper
12 pages (3000 words) , Research Paper
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The design has a tremendous impact on the quality of a product or service. Poor designs may not meet customer needs. Costly designs can result in an overpriced product that loses market share. Similarly, if the design process is too lengthy, the competitor may capture the market by being the first to introduce the new products, services or features.
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Debate on Deliberate and Emergent Strategy
Debate on Deliberate and Emergent Strategy Marketing Case Study
10 pages (2500 words) , Case Study
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The deliberate versus emergent strategy debate, therefore, is more about form than substance, an intellectual attempt to understand the strategy beast. Each school contains practical nuggets of wisdom any manager desiring to succeed in a changing world must know by heart. This then is the challenge: understanding such a complex process.
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Haier Global Analysis
Haier Global Analysis Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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Marketing Plan for Dale Lighthouse Property
Marketing Plan for Dale Lighthouse Property Marketing Case Study
8 pages (2000 words) , Case Study
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Societal Marketing is relatively a new market approach and has features distinct from the traditional standard marketing approach and promotes the balancing of consumer needs, the firm's profitability and improving the welfare of the society. The main theme behind this new marketing philosophy is to get the people to respond spontaneously.
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International Sales
International Sales Marketing Term Paper
11 pages (2750 words) , Term Paper
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International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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Customer Orientation
Customer Orientation Marketing Essay
9 pages (2250 words) , Essay
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Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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Marketing Management of Fast food
Marketing Management of Fast food Marketing Assignment
6 pages (1500 words) , Assignment
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Market segmentation involves the use of a database on consumer behavior in a certain market. For successful segmentation, there is a need to have a large segment. In this case, the fast food market has a large market and therefore segmentation can be done. Segmentation variables will include Geographic, Demographic, Psychographic and Behavioural variables.
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Global Marketing at AOL
Global Marketing at AOL Marketing Case Study
4 pages (1000 words) , Case Study
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Effective international marketing depends upon an effective marketing system employed by a company. As OAL is dynamically evolving entities operating within a dynamically evolving environment, some means of evaluation of the way in which the two interacts has to be found to enable them to be better matched.
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The Japanese Market Analysis for Exxon Mobil
The Japanese Market Analysis for Exxon Mobil Marketing Assignment
12 pages (3000 words) , Assignment
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The Japanese economy is one of the most developed economies in the world. In term of GNP, it is the second economy in the world after the USA. However, for Exxon Mobil the most important point is that it is one of the largest consumers of energy resources (the fourth)) and the second largest importer of energy.  
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International Marketing: The Furniture Production
International Marketing: The Furniture Production Marketing Essay
10 pages (2500 words) , Essay
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This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise. The aim of this work is to create through a report on the markets our enterprise can expand to, the challenges, barriers, and benefits which will be gained as a result of this expansion.
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Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans Marketing Essay
10 pages (2500 words) , Essay
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The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior
Impact of E-shopping Facilities on Saudi Consumer Decision in Purchasing Behavior Marketing Research Proposal
9 pages (2250 words) , Download 1 , Research Proposal
Many businesses have been shifted to the internet for reaching out to their consumers. E-shopping facilities that are provided to the Saudi consume have modified the decision in purchasing behavior. There has been an interesting impact on the Saudi consumer decision in purchasing behavior of the e-shopping facilities. 
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Marketing Myopia
Marketing Myopia Marketing Term Paper
5 pages (1250 words) , Term Paper
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The author states that the new economy is based upon digital revolution and management of information about customers, products, prices, competitors and every aspect of the marketing environment. Companies must carefully monitor their customers and competitors, continuously improve their value offerings.
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Nation Branding
Nation Branding Marketing Dissertation
40 pages (10000 words) , Dissertation
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Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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To What Extent is BP Guilty of Greenwashing
To What Extent is BP Guilty of Greenwashing Marketing Literature review
10 pages (2500 words) , Literature review
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The increasing preference, among consumers and the society at large, for products and companies with minimal adverse impact on the environment and world climate have cause more and more companies, essentially multinational firms to make false claims about the environmental impact of their products and activities.
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