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Marketing Essays

Result for Subject Marketing:
19897 essays
Strategy Formulation and Implementation - Fairfax Media Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper "Strategy Formulation and Implementation - Fairfax Media" is an outstanding example of a marketing case study. The Australian media industry is highly vibrant; according to the industry analysis the threat of new entrants is very low, the bargaining power of suppliers as well as consumer bargaining power is very high, and the rivalry between different players is very stiff.
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Small And Medium Enterprise Development Marketing
21 pages (6891 words)
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The paper "Small And Medium Enterprise Development" is a perfect example of a Marketing Business Plan. The business plan will describe in detail the Sweetex Beverage Company limited’s establishment in Sydney Australia. Sweetex beverage juices will be modeled after proven technologies used by internally recognized brands like Jamba juice from the US. 
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Trends in Consumer Behaviors Marketing
17 pages (5058 words) , Download 0
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The paper "Trends in Consumer Behaviors" is a wonderful example of a Marketing Business Plan. This report is about the situation analysis of the cosmetic industry. It analyzes the approaches which would facilitate the meeting of the needs as well as the preferences of the clients as well as the strategic goals of the organization. 
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Key Environmental Factors Driving the Current International Success of Moulis Legal Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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In general, the paper "Key Environmental Factors Driving the Current International Success of Moulis Legal" is a good example of a marketing case study. Global marketing is a very instrumental factor in companies that operate with various branches located outside their home country (Grant, 2003, p.492).
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Buyer Behaviour at P&G Marketing Assignment
14 pages (3590 words) , Download 0 , Assignment
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The paper "Buyer Behaviour at P&G " is a perfect example of a marketing assignment. Perception is a process, by which a person receives, selects and gives interpretation to certain stimuli so as to give a coherent and meaningful picture. Perception comes as a result of intrinsic predisposition like motives, expectations and learning and also as a result of physical stimuli i.e. audio, sight and smell.
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Standardization Process, Diversification Strategy, Price-Based Competition Marketing Assignment
16 pages (4015 words) , Download 0 , Assignment
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The paper "Standardization Process, Diversification Strategy, Price-Based Competition " is an outstanding example of a marketing assignment. Standardization is the process whereby an organization ensures its processes and methods are identical. Adaptation on the other side is ensuring that the methods applied by the company like pricing and promotions can adapt the changes in the global environment.
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Tertiary Education Industry in Australia Marketing Essay
10 pages (2747 words) , Download 0 , Essay
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The paper “Tertiary Education Industry in Australia” is a  thoughtful example of an essay on education. Tertiary education is education which is considered the last in a person’s life. It is the education beyond the secondary school level in Australia. Tertiary education institutions include colleges, universities and training institutes, colleges for the communities, etc.  
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Environmental Influences on Export and Import Marketing Mix Strategies in Australia Marketing
9 pages (2564 words) , Download 0
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The paper “Environmental Influences on Export and Import Marketing Mix Strategies in Australia” is a  great example of a report on marketing. The Australian economy has experienced rapid growth in the recent past presenting numerous challenges and opportunities for both domestic and international business companies.  
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Marketing Plan for Freshly Juice Pvt Limited Marketing Case Study
6 pages (1900 words) , Download 0 , Case Study
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The paper "Marketing Plan for Freshly Juice Pvt Limited" is a good example of a marketing case study. Freshly Juice Pvt Limited is a manufacturer and supplier of quality juice in Australia. The company was established in 2008 by Aaron family under the Aaron Foundation, a group that comprises of qualified professionals in food processing.
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International Marketing Environment in Australia Marketing Essay
8 pages (2263 words) , Download 0 , Essay
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Australia has been working effortlessly to bring its economy back to track. Most stakeholders want to tackle the broader issue of productivity and for the first time this year, there is some exuberance in the entire Australian economy. To investors, this confidence is important. A lack of confidence makes firms to be uncertain of the future.
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Strategic Marketing for Caffebene Company Marketing Case Study
14 pages (3686 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Caffebene Company" is a great example of a marketing case study. Standardization of the products and services enables an organization to create a competitive advantage. Standardization takes various forms such as pricing and quality of products. Through standardization, an organization is able to develop consistency in the production process.
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Why Is Customer Relationship Management a Popular Marketing Strategy in Today's Business Environment Marketing Literature review
11 pages (3189 words) , Download 0 , Literature review
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The paper “Why Is Customer Relationship Management a Popular Marketing Strategy in Today’s Business Environment” is a spectacular example of a literature review on marketing. Customer Relationship Marketing has become a significant concept and business strategy and has been instrumental in assisting businesses attract and retain customers.  
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Kindle Paperwhite - Marketing Success Evaluation Marketing
10 pages (2724 words) , Download 0
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The paper “Kindle Paperwhite - Marketing Success Evaluation” is a motivating example of a report on marketing. Kindle Paperwhite (WI-FI) is the second generation of paperwhite e-readers designed and sold by Amazon. Kindle Paperwhite (WI-FI) allows a user to read e-books, magazines, newspapers and other digital material sourced from Amazon online shopping site.  
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The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector Marketing
16 pages (4501 words) , Download 0
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The paper “The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector” is a persuasive example of a report on marketing. Australia is among the top twenty largest consumers of non-renewable energy and 18th position per-person basis. Australia’s energy production is mainly from nonrenewable energy resources.  
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Vegemite - Marketing Mix of Kraft Foods Product in Australia Marketing
16 pages (3888 words) , Download 0
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The paper “Vegemite - Marketing Mix of Kraft Foods’ Product in Australia ” is a meaty example of a report on marketing. The aim of this report is to analyze the marketing mix of Vegemite, a concentrated dark brown yeast extract that is widely used in Australia as a jam for toasts and sandwiches during breakfast. By analyzing the marketing mix, the report seeks to evaluate the success of the product.  
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Heinz Beans - Marketing Mix, Competitive Advantage, Evaluation of Products Success Marketing
12 pages (3090 words) , Download 1
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The paper “Heinz Beans - Marketing Mix, Competitive Advantage, Evaluation of Product’s Success” is a perfect example of a report on marketing. The success of every product is mainly determined by the size of the market. As the market for a particular product grows, the marketer will seek to ensure effective marketing strategies. In order to achieve this, the market is subdivided into segments.  
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History of Madrid Foot Ball Club and Giving the Recommendations Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
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The paper "History of Madrid Foot Ball Club and Giving the Recommendations " is an outstanding example of a marketing case study. Real Madrid was founded in 1902 by Spanish fans. Throughout its history, the team has used several strategies to capture the interests and hearts of fans all over the world. A rich history and a strong tradition characterize Real Madrid.
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Impact of Japans Changing Culture on Panasonic Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Impact of Japan’s Changing Culture on Panasonic" is a great example of a marketing case study. This progress report is purposed with intensively analyzing the impact of Japan’s changing culture on Panasonic; a global top-class multinational that deals in manufacturing and production of consumer electronics.
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Australian Pharmaceuticals Industries Company's Market Strategies Marketing Case Study
8 pages (2374 words) , Download 0 , Case Study
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The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes.  
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The US Hotel Industry in Early 2005 Marketing Case Study
11 pages (3097 words) , Download 0 , Case Study
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The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study. The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income.
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Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception Marketing Case Study
6 pages (1861 words) , Download 0 , Case Study
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The paper “Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception” is a worthy example of a case study on marketing. This paper aims to investigate and analyze the influence of consumer motivation and perceptions concerning the selection and purchase of a case study product. The study has explored a detailed description of the features of the product, consumer motivation, etc.  
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Coca Cola's Self-Endorsed Advertisements Marketing Case Study
9 pages (2246 words) , Download 0 , Case Study
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The paper “Coca Cola’s Self-Endorsed Advertisements” is an outstanding example of a case study on marketing. The image represents the Coca Cola’s advertisement for the upcoming World Cup tournament. The ad communicates the happiness from teams like Palestine, the Amazon, Eastern Europe, and Japan.  
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Terroir for Increasing Wine Sales, Marketing and Branding Marketing Literature review
6 pages (1989 words) , Download 0 , Literature review
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Enthusiasts and producers of wine utilize the idiom “terroir,” which sources from the French word Terre (connoting land), to refer to the unique attributes of an area that convey exceptional qualities to the produced wine (Swinchatt, 2009, p.694). The Dominique Portet winery establishment situated in the Yarra Valley is a family-operated and owned winery.
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Internal Analysis of Nike Marketing Essay
16 pages (4551 words) , Download 0 , Essay
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The results of such moves are notable in increased market existence and subsequently amplified profitability. Before effecting internationalization strategies, management must come up with an effective evaluation of the markets and overall environment that a company seeks to engage in. This analysis should inform the company of the potential risks.
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Carlton & United Breweries Marketing Performance Marketing Essay
6 pages (2126 words) , Download 0 , Essay
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Elders IXL changed its name to Foster's Group in 1990, and fourteen years later, the name was changed to Carlton and United Beverages. CUB creates scores of Australia's most flourishing beverages, which includes the best-selling beer in Australia, Victoria Bitter (Victoria Bitter, 2013). It concentrates on the marketing of Victoria Bitter.
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Buyer Behavior - North Face Marketing Case Study
12 pages (3025 words) , Download 0 , Case Study
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The paper "Buyer Behavior - North Face " is a good example of a marketing case study. Perception is a process whereby an individual receives, selects, and interprets stimuli to form a coherent and meaningful picture of the world. Perception involves two things inherent predispositions and physical stimuli. Examples of inherent predispositions are motives, learning, and expectations while those of physical stimuli are smell, sight, and audio.
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Marketing Channels - Amazon.com Marketing Case Study
7 pages (1808 words) , Download 0 , Case Study
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The paper "Marketing Channels - Amazon.com" is a great example of a marketing case study. The retail selling price, in this case, should be controlled by the Amazon.com. In a marketing channel, there is a transfer of goods from the point of production to the end seller and finally consumer in order to breakbulk.
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Hanto Drink Product of the Queen Beverage Company Marketing Case Study
12 pages (3162 words) , Download 0 , Case Study
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The paper "Hanto Drink Product of the Queen Beverage Company " is a perfect example of a marketing case study. TheQueen BeverageCompany will be a beverage company that will be manufacturing and distributing energy and soft drinks within Australian. The company will primarily offer non-alcoholic beverages both sparkling beverages and still beverages.
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Use of Social Media by e-Commerce Businesses to Enhance Business Model Marketing Coursework
6 pages (2027 words) , Download 0 , Coursework
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The paper "Use of Social Media by e-Commerce Businesses to Enhance Business Model" is an outstanding example of marketing coursework. The internet has created new opportunities for gathering and sharing information as a result changing simple communication acts into critical elements of businesses.
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Samsung Company - Marketing Planning Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
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The paper "Samsung Company - Marketing Planning" is a good example of a marketing case study. This report recommends that the Samsung Company ought to establish a marketing plan to make it more competitive in the future. SWOT analysis of the company’s marketing strategies indicates that it has to address various issues.
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Ray White: Real Estate Property Agents Marketing Case Study
7 pages (2254 words) , Download 0 , Case Study
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The paper "Ray White: Real Estate Property Agents" is a great example of a marketing case study. The real estate industry in Australia re-established itself following the global financial crisis and has continued to grow over the past few years. The Australian real estate market has witnessed a significant amount of inbound capital from investors overseas.
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Challenges Faced by the Australia Local Firms in Marketing Their Products Marketing Coursework
12 pages (3022 words) , Download 0 , Coursework
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The paper "Challenges Faced by the Australia Local Firms in Marketing Their Products " is an outstanding example of marketing coursework. As a result of the internet, movies and others for entertainment, Australia culture is well known across the globe. However, this does not mean that Australia products and services will be popularly introduced in other countries since being aware of a brand is not same as preferring it.
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William Blue Resort Marketing Marketing Case Study
7 pages (1883 words) , Download 0 , Case Study
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The paper "William Blue Resort Marketing" is a good example of a marketing case study. William Blue Resort has been running in business since 2013. The Resort lies along at Airlie Beach, the gateway to the Whitsundays, Queensland. William Blue Resort offers a luxury boutique hotel experience at affordable prices.
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Seven Elements of the Services Marketing Mix - Dr. Breckett Marketing Case Study
7 pages (2171 words) , Download 0 , Case Study
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The paper "Seven Elements of the Services Marketing Mix - Dr. Breckett" is an outstanding example of a marketing case study. Product- A product refers to anything that is offered to the market in order to satisfy a need or want (Kotler et.al, 2012). Products are divided into two broad categories depending on clients’ needs and wants, that is, consumer products and industrial products.
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Marketing Audit Report of Bega Tasty Cheese Marketing Case Study
16 pages (4385 words) , Download 1 , Case Study
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The paper "Marketing Audit Report of Bega Tasty Cheese" is an outstanding example of a marketing case study. The purpose of this market audit report is to research and examine the marketing mix of Bega Tasty Cheese within the context of the Australian market. In addition, the report offers a detailed evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.
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The Losses of Flights MH17 and MH370 Marketing Case Study
8 pages (2458 words) , Download 0 , Case Study
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The paper "The Losses of Flights MH17 and MH370 " is a good example of a marketing case study. MAS has experienced its troubles since its profit decline in the last decade. However, flight disappearance of MH370 and attack of MH17 have since deepened the airlines’ losses due to reduced demand and further damaged the image of the firm.
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Income Inequality in Fairfield Leichardt LGA Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper "Income Inequality in Fairfield Leichardt LGA" is a great example of a marketing case study. The well-being of an individual is determined by the amount of resource they command. Income is one of the economic resources that individuals and household uses to support their consumption of goods and services.
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White Ribbon Australias Campaign to Stop Violence against Women Marketing Case Study
10 pages (2792 words) , Download 0 , Case Study
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The paper "White Ribbon Australia’s Campaign to Stop Violence against Women" is a perfect example of a marketing case study. Violence against women is a social issue that needs special attention. This social issue in the “White Ribbon” case studied has been well addressed. Real facts have been well gathered for the identification of the issue and the development of the campaign.
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Social Marketing and Sustainability: Campaign on Racism in Australia Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The idea of behavior change is a major challenge in consumer behavior research. Building on the prior case of racism in Australia, different strategies are used by the Australian government to deal with the problem of racism. Racism is seen as a vice that creates an unstable society whereby individuals do not respect or trust one another.  
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The Current State of Sustainability in the Canberra District Wine Industry Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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The paper 'The Current State of Sustainability in the Canberra District Wine Industry" is a great example of a marketing case study. Canberra District has been well known for the growth of grapes (viticulture) and the production of wine for 160 years. In the last ten years, the region has been able to make its mark in the global wine production through its Shiraz blends.
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The Canberra District Wine Industry Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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The paper "The Canberra District Wine Industry" is a perfect example of a marketing case study. Canberra District is a capital of Australia which is located within the Australian Capital Territory at the south-east of New South Wales. Winemaking in Canberra is considered as the most sensual method of understanding a piece of land.
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Corporate Social Responsibility, Marketing Ethics and Consumer Protection Marketing Coursework
6 pages (1612 words) , Download 0 , Coursework
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The paper "Corporate Social Responsibility, Marketing Ethics and Consumer Protection" is a perfect example of marketing coursework. Marketing is an activity or the process that entails communicating, creating, delivering and exchanging offerings that will add value to customers, partners and clients.
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Theory of Share of Voice Marketing Coursework
8 pages (2187 words) , Download 0 , Coursework
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The paper "Theory of Share of Voice" is an outstanding example of marketing coursework. To test whether your marketing is successful, it is very essential to measure where you were before and where you are now. This can be done with the long-term evaluation of your market position and any variations to your brand image for a length of time, for some campaigns, determining pre- and after the event to ascertain what has changed.
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The Nokia Lumia Advertising Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Nokia Lumia Advertising " is a good example of a marketing case study. Advertising is a type of communication used by organizations to inform, convince and entertain their prospective consumers into obtaining their commodities or services (O’Guinn, Allen, Semenik & Scheinbaum, 2014, pg. 9). This essay analyses different adverts as applied by various companies as described below.
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International Marketing - Adfresh Farms Pty Ltd Company Marketing Case Study
13 pages (3530 words) , Download 0 , Case Study
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The paper "International Marketing - Adfresh Farms Pty Ltd Company " is a great example of a marketing case study. Adfresh Farms Pty limited operates in the foods industry in Australia. The company is part of Australian Family Business that is located in Mareeba district in Australia. The fore founders of the company were Cyrene Torrisi and Sebastian.
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Situation Analysis of Desert Dreams Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper 'Situation Analysis of Desert Dreams" is a good example of a marketing case study. This assignment focuses on the topic “Desert Dreams”. The first information to discuss in this analysis is brief information regarding the overview of the business. This will be followed by an overview analysis of the food industry which will explain the size, growth and factors that lead to success in this industry.
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Importance of Environmental Factors in Marketing Marketing Coursework
9 pages (2545 words) , Download 0 , Coursework
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The paper "Importance of Environmental Factors in Marketing" is a perfect example of marketing coursework. Environmental factors are factors that affect how the organization operates. These factors influence the organization’s operations from within or from outside. Factors that affect an organization from within are known as the microenvironment (Rocha, 2012).
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Descriptions for Different Advertising Plans Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
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The paper 'Descriptions for Different Advertising Plans" is an outstanding example of marketing coursework. Advertising is described as a type of marketing communication used to promote or sell a good or service provided by a certain business (Machleit, Eroglu 2000, pg.101). Commercial adverts normally seek to stimulate augmented consumption of products or services.
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AT&T Service Blue Print Marketing Case Study
10 pages (2730 words) , Download 1 , Case Study
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The paper 'AT&T Service Blue Print" is a good example of a marketing case study. AT&T is one of the prominent companies in the telecommunication industry. The company offers different goods and services to the customers in the telecommunication industry. The company has been operating for decades and it is well known for offering internet services as well as mobile phones.
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Vodafone Service Blue Print Marketing Case Study
11 pages (3138 words) , Download 0 , Case Study
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The paper "Vodafone Service Blue Print" is a perfect example of a marketing case study. Vodafone Australia provides different goods and services to the customers. The company is involved in the sale of mobile handsets, smartphones, and provision of internet services as well as the sale of sim cards to the customers in Australia.
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