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Marketing Essays

Result for Subject Marketing:
19917 essays
Malaysia to Australia Marketing Report Marketing Case Study
8 pages (2542 words) , Download 0 , Case Study
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The paper "Malaysia to Australia Marketing Report" is a great example of a marketing case study. It is an apparent fact that the concept of consumer behavior has a long history among scholars as well as practitioners in the marketing field. This fact is determined by Sirgy (1985, p. 104) who determined that when marketers started to accept and practice marketing concepts. 
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Marketing Analysis of BMW Compact Cars Marketing Case Study
14 pages (3737 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Analysis of BMW Compact Cars" is a great example of a marketing case study. The BMW Company is a highly competitive car producing company which has been in the market for many years. The company is highly valued for its passion for enhancing the driving experience.
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Audi Small Car in Australia - Opportunities and Threats Marketing Case Study
13 pages (3540 words) , Download 0 , Case Study
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The paper "Audi Small Car in Australia - Opportunities and Threats" is a perfect example of a marketing case study. Marketing in every business is the key to the success of the business product. It is through marketing that the products can be made known in the market. It is also through marketing that the performance of the product can be assessed and reviewed so as to find out the best way forward for the product.
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Wizard Home Loans Company's Insurance Marketing Case Study
12 pages (3594 words) , Download 0 , Case Study
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The paper "Wizard Home Loans Company's Insurance" is a good example of a marketing case study. Wizard Home Loans was established by Mark Bouris in 1986 as a non-bank mortgage lender. Bouris sold it in 2004 to GE Money Australia (Plunkett 119). By 2006, Wizard had become the leading non-bank mortgage lender in Australia, with around 250 branches across the country.
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Apples Performance in the Market Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
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The paper "Apple’s Performance in the Market" is a good example of a marketing case study. Apple Inc. was started in 1976 as Apple computer by Steve Jobs and Steve Wozniak in the United States. The company main aim was to make user-friendly computer in the market which led to the introduction of their first computer in 1978. In three years, Apple had made a revolution in the PC market.
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Market Analysis of Apple Inc Company Marketing Case Study
7 pages (2015 words) , Download 0 , Case Study
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The paper "Market Analysis of Apple Inc Company" is a great example of a marketing case study. The report provides a deep analysis of Apple Inc. Company. The iPad, which is one, of the company’s products, is taken into consideration. The evaluation of marketing analysis, sources of competitive advantage, and profitability analysis.
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Marketing for Bonds Company Marketing Case Study
14 pages (4262 words) , Download 2 , Case Study
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The paper "Marketing for Bonds Company" is a good example of a marketing case study. Brand analysis of any company involves weighing the business situation, its position in bringing in profits and introducing strategies to improve on the company’s operation. This analysis focuses on the industry and the competitive conditions in the market.
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Marketing Segmentation for Motorola Droid Razr Marketing Case Study
15 pages (4132 words) , Download 1 , Case Study
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The paper "Marketing Segmentation for Motorola Droid Razr" is an outstanding example of a marketing case study. With the increasing global competition among various industries, most organizations have invested their resources towards satisfying the consumer needs including factors that must be employed to meet their needs and motivate them.
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Analysis of Critical Incident Techniques Marketing Case Study
8 pages (2348 words) , Download 0 , Case Study
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The paper "Analysis of Critical Incident Techniques" is a great example of a marketing case study. During my academic tours across the country; I always book my hotel reservations online. In this particular circumstance, I sought for a three-star hotel in the city rather than the usual five-star hotels due to the financial constraints that I was experiencing.
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Apple Inc Market Analysis Marketing Case Study
10 pages (2958 words) , Download 0 , Case Study
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The paper "Apple Inc Market Analysis" is a perfect example of a marketing case study. Apple Inc. started out as a computer-based company but time went bur the company diverted resources into new ventures such as mobile phones and music players. These new ventures have impacted positively on its operations and its brand.
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Kelvinator Refrigerator Strategy Development Report Marketing Case Study
8 pages (2740 words) , Download 0 , Case Study
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The paper "Kelvinator Refrigerator Strategy Development Report" is an outstanding example of a marketing case study. After distress owing to the economic recession, houseware manufacturers are getting back to the growth just as consumer confidence enhances. Appliance and houseware market and the industry face stiff competition from other stores department and supermarket that sell houseware
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SWOT Analysis of Honda Motor Company Ltd Marketing Case Study
12 pages (3092 words) , Download 0 , Case Study
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The paper "SWOT Analysis of Honda Motor Company Ltd " is a good example of a marketing case study. Honda Motor Company Ltd was founded by one engineer called Honda Soichiro who started a technical research institute in 1946. The research institute was to develop small combustion engines. It came to be Honda Motor Company in 1948 and it started producing motorcycles in the following year.
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Marketing Mix of Samsung Galaxy S4 Smartphone in Australia Marketing Case Study
12 pages (3568 words) , Download 0 , Case Study
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The paper "Marketing Mix of Samsung Galaxy S4 Smartphone in Australia " is a great example of a marketing case study. The product I researched in the Australian market is the Samsung Galaxy S4 Smartphone. I have researched the performance of this product in the Australian market. Samsung is a leading brand name in the Australian market with phones and other consumer products like TVs and other home appliances.
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Market Segmentation and SWOT Analysis of Fairfax Media in Australia Marketing Case Study
6 pages (1948 words) , Download 0 , Case Study
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The paper "Market Segmentation and SWOT Analysis of Fairfax Media in Australia" is an outstanding example of a marketing case study. Fairfax Media is among the leading Australia media companies. Its operations are diversified and have branches in Australia, United States and New Zealand (Australian Securities Exchange 2013).
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The Success of Rexona Company Marketing Case Study
9 pages (2731 words) , Download 1 , Case Study
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The paper "The Success of Rexona Company" is a great example of a marketing case study. Rexona deodorant for women which is my product of research is a product of Unilever Company. Unilever is the biggest company known in the world for the production of antiperspirants and deodorants. Rexona was first made in Australia in the 1960s
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Uncle Tobys Market Audit Report Marketing Case Study
8 pages (2106 words) , Download 0 , Case Study
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The paper "Uncle Tobys Market Audit Report" is an outstanding example of a marketing case study. Cereals have been found to be profound in meeting the nutritional needs of children as well as grown-ups. Uncle Tobys Company has been functioning on the slogan of an improved diet for improved health.
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Brut Deodorant Australian Target Market Marketing Case Study
11 pages (3115 words) , Download 0 , Case Study
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The paper "Brut Deodorant Australian Target Market" is a good example of a marketing case study. The product chosen for this assignment is Brut Deodorant. Brut deodorant is a personal care product developed and sold in the Australian market. It has long-lasting deodorant protection that prevents the body odor without living a sticky residue. It ensures that the user has confidence as he or she interacts with other people.
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Smiths Original Chips Market Audit Report Marketing Case Study
12 pages (3433 words) , Download 3 , Case Study
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The paper "Smith’s Original Chips Market Audit Report" is a great example of a marketing case study. This market audit report is about a product by an Australian Company known as Smiths. The company itself deals with a rather wide variety of snacks and other food products. Nevertheless, the underlying distinguishing factor is that most of them are snacks.
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Ethical Challenges in Global Marketing Marketing Case Study
11 pages (2817 words) , Download 0 , Case Study
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The paper "Ethical Challenges in Global Marketing" is a perfect example of a marketing case study. As economies open up and embrace the concept of doing business at the global level, challenges present themselves at the same rate that opportunities present themselves for businesses. One such challenge is staying within the limits of ethical conduct while conducting marketing activities in the different global market.
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James Coach Negligence Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "James Coach Negligence " is an outstanding example of a marketing case study. Conduct that falls below the principles of behaviour as established and envisioned by law for protecting other people against unreasonable risk of harm. Negligence is said to have occurred is a person acted in a manner, which departs from the conduct that a reasonably prudent individual is likely to act in similar situations.
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Strategy Formulation and Implementation - Fairfax Media Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper "Strategy Formulation and Implementation - Fairfax Media" is an outstanding example of a marketing case study. The Australian media industry is highly vibrant; according to the industry analysis the threat of new entrants is very low, the bargaining power of suppliers as well as consumer bargaining power is very high, and the rivalry between different players is very stiff.
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Small And Medium Enterprise Development Marketing
21 pages (6891 words)
Nobody downloaded yet
The paper "Small And Medium Enterprise Development" is a perfect example of a Marketing Business Plan. The business plan will describe in detail the Sweetex Beverage Company limited’s establishment in Sydney Australia. Sweetex beverage juices will be modeled after proven technologies used by internally recognized brands like Jamba juice from the US. 
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Trends in Consumer Behaviors Marketing
17 pages (5058 words) , Download 0
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The paper "Trends in Consumer Behaviors" is a wonderful example of a Marketing Business Plan. This report is about the situation analysis of the cosmetic industry. It analyzes the approaches which would facilitate the meeting of the needs as well as the preferences of the clients as well as the strategic goals of the organization. 
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Key Environmental Factors Driving the Current International Success of Moulis Legal Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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In general, the paper "Key Environmental Factors Driving the Current International Success of Moulis Legal" is a good example of a marketing case study. Global marketing is a very instrumental factor in companies that operate with various branches located outside their home country (Grant, 2003, p.492).
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Buyer Behaviour at P&G Marketing Assignment
14 pages (3590 words) , Download 0 , Assignment
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The paper "Buyer Behaviour at P&G " is a perfect example of a marketing assignment. Perception is a process, by which a person receives, selects and gives interpretation to certain stimuli so as to give a coherent and meaningful picture. Perception comes as a result of intrinsic predisposition like motives, expectations and learning and also as a result of physical stimuli i.e. audio, sight and smell.
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Standardization Process, Diversification Strategy, Price-Based Competition Marketing Assignment
16 pages (4015 words) , Download 0 , Assignment
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The paper "Standardization Process, Diversification Strategy, Price-Based Competition " is an outstanding example of a marketing assignment. Standardization is the process whereby an organization ensures its processes and methods are identical. Adaptation on the other side is ensuring that the methods applied by the company like pricing and promotions can adapt the changes in the global environment.
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Tertiary Education Industry in Australia Marketing Essay
10 pages (2747 words) , Download 0 , Essay
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The paper “Tertiary Education Industry in Australia” is a  thoughtful example of an essay on education. Tertiary education is education which is considered the last in a person’s life. It is the education beyond the secondary school level in Australia. Tertiary education institutions include colleges, universities and training institutes, colleges for the communities, etc.  
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Environmental Influences on Export and Import Marketing Mix Strategies in Australia Marketing
9 pages (2564 words) , Download 0
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The paper “Environmental Influences on Export and Import Marketing Mix Strategies in Australia” is a  great example of a report on marketing. The Australian economy has experienced rapid growth in the recent past presenting numerous challenges and opportunities for both domestic and international business companies.  
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Marketing Plan for Freshly Juice Pvt Limited Marketing Case Study
6 pages (1900 words) , Download 0 , Case Study
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The paper "Marketing Plan for Freshly Juice Pvt Limited" is a good example of a marketing case study. Freshly Juice Pvt Limited is a manufacturer and supplier of quality juice in Australia. The company was established in 2008 by Aaron family under the Aaron Foundation, a group that comprises of qualified professionals in food processing.
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International Marketing Environment in Australia Marketing Essay
8 pages (2263 words) , Download 0 , Essay
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Australia has been working effortlessly to bring its economy back to track. Most stakeholders want to tackle the broader issue of productivity and for the first time this year, there is some exuberance in the entire Australian economy. To investors, this confidence is important. A lack of confidence makes firms to be uncertain of the future.
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Strategic Marketing for Caffebene Company Marketing Case Study
14 pages (3686 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Caffebene Company" is a great example of a marketing case study. Standardization of the products and services enables an organization to create a competitive advantage. Standardization takes various forms such as pricing and quality of products. Through standardization, an organization is able to develop consistency in the production process.
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Why Is Customer Relationship Management a Popular Marketing Strategy in Today's Business Environment Marketing Literature review
11 pages (3189 words) , Download 0 , Literature review
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The paper “Why Is Customer Relationship Management a Popular Marketing Strategy in Today’s Business Environment” is a spectacular example of a literature review on marketing. Customer Relationship Marketing has become a significant concept and business strategy and has been instrumental in assisting businesses attract and retain customers.  
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Kindle Paperwhite - Marketing Success Evaluation Marketing
10 pages (2724 words) , Download 0
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The paper “Kindle Paperwhite - Marketing Success Evaluation” is a motivating example of a report on marketing. Kindle Paperwhite (WI-FI) is the second generation of paperwhite e-readers designed and sold by Amazon. Kindle Paperwhite (WI-FI) allows a user to read e-books, magazines, newspapers and other digital material sourced from Amazon online shopping site.  
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The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector Marketing
16 pages (4501 words) , Download 0
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The paper “The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector” is a persuasive example of a report on marketing. Australia is among the top twenty largest consumers of non-renewable energy and 18th position per-person basis. Australia’s energy production is mainly from nonrenewable energy resources.  
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Vegemite - Marketing Mix of Kraft Foods Product in Australia Marketing
16 pages (3888 words) , Download 0
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The paper “Vegemite - Marketing Mix of Kraft Foods’ Product in Australia ” is a meaty example of a report on marketing. The aim of this report is to analyze the marketing mix of Vegemite, a concentrated dark brown yeast extract that is widely used in Australia as a jam for toasts and sandwiches during breakfast. By analyzing the marketing mix, the report seeks to evaluate the success of the product.  
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Heinz Beans - Marketing Mix, Competitive Advantage, Evaluation of Products Success Marketing
12 pages (3090 words) , Download 1
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The paper “Heinz Beans - Marketing Mix, Competitive Advantage, Evaluation of Product’s Success” is a perfect example of a report on marketing. The success of every product is mainly determined by the size of the market. As the market for a particular product grows, the marketer will seek to ensure effective marketing strategies. In order to achieve this, the market is subdivided into segments.  
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History of Madrid Foot Ball Club and Giving the Recommendations Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
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The paper "History of Madrid Foot Ball Club and Giving the Recommendations " is an outstanding example of a marketing case study. Real Madrid was founded in 1902 by Spanish fans. Throughout its history, the team has used several strategies to capture the interests and hearts of fans all over the world. A rich history and a strong tradition characterize Real Madrid.
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Impact of Japans Changing Culture on Panasonic Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Impact of Japan’s Changing Culture on Panasonic" is a great example of a marketing case study. This progress report is purposed with intensively analyzing the impact of Japan’s changing culture on Panasonic; a global top-class multinational that deals in manufacturing and production of consumer electronics.
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Australian Pharmaceuticals Industries Company's Market Strategies Marketing Case Study
8 pages (2374 words) , Download 0 , Case Study
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The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes.  
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The US Hotel Industry in Early 2005 Marketing Case Study
11 pages (3097 words) , Download 0 , Case Study
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The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study. The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income.
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Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception Marketing Case Study
6 pages (1861 words) , Download 0 , Case Study
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The paper “Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception” is a worthy example of a case study on marketing. This paper aims to investigate and analyze the influence of consumer motivation and perceptions concerning the selection and purchase of a case study product. The study has explored a detailed description of the features of the product, consumer motivation, etc.  
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Coca Cola's Self-Endorsed Advertisements Marketing Case Study
9 pages (2246 words) , Download 0 , Case Study
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The paper “Coca Cola’s Self-Endorsed Advertisements” is an outstanding example of a case study on marketing. The image represents the Coca Cola’s advertisement for the upcoming World Cup tournament. The ad communicates the happiness from teams like Palestine, the Amazon, Eastern Europe, and Japan.  
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Terroir for Increasing Wine Sales, Marketing and Branding Marketing Literature review
6 pages (1989 words) , Download 0 , Literature review
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Enthusiasts and producers of wine utilize the idiom “terroir,” which sources from the French word Terre (connoting land), to refer to the unique attributes of an area that convey exceptional qualities to the produced wine (Swinchatt, 2009, p.694). The Dominique Portet winery establishment situated in the Yarra Valley is a family-operated and owned winery.
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Internal Analysis of Nike Marketing Essay
16 pages (4551 words) , Download 0 , Essay
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The results of such moves are notable in increased market existence and subsequently amplified profitability. Before effecting internationalization strategies, management must come up with an effective evaluation of the markets and overall environment that a company seeks to engage in. This analysis should inform the company of the potential risks.
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Carlton & United Breweries Marketing Performance Marketing Essay
6 pages (2126 words) , Download 0 , Essay
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Elders IXL changed its name to Foster's Group in 1990, and fourteen years later, the name was changed to Carlton and United Beverages. CUB creates scores of Australia's most flourishing beverages, which includes the best-selling beer in Australia, Victoria Bitter (Victoria Bitter, 2013). It concentrates on the marketing of Victoria Bitter.
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Buyer Behavior - North Face Marketing Case Study
12 pages (3025 words) , Download 0 , Case Study
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The paper "Buyer Behavior - North Face " is a good example of a marketing case study. Perception is a process whereby an individual receives, selects, and interprets stimuli to form a coherent and meaningful picture of the world. Perception involves two things inherent predispositions and physical stimuli. Examples of inherent predispositions are motives, learning, and expectations while those of physical stimuli are smell, sight, and audio.
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Marketing Channels - Amazon.com Marketing Case Study
7 pages (1808 words) , Download 0 , Case Study
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The paper "Marketing Channels - Amazon.com" is a great example of a marketing case study. The retail selling price, in this case, should be controlled by the Amazon.com. In a marketing channel, there is a transfer of goods from the point of production to the end seller and finally consumer in order to breakbulk.
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Hanto Drink Product of the Queen Beverage Company Marketing Case Study
12 pages (3162 words) , Download 0 , Case Study
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The paper "Hanto Drink Product of the Queen Beverage Company " is a perfect example of a marketing case study. TheQueen BeverageCompany will be a beverage company that will be manufacturing and distributing energy and soft drinks within Australian. The company will primarily offer non-alcoholic beverages both sparkling beverages and still beverages.
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Use of Social Media by e-Commerce Businesses to Enhance Business Model Marketing Coursework
6 pages (2027 words) , Download 0 , Coursework
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The paper "Use of Social Media by e-Commerce Businesses to Enhance Business Model" is an outstanding example of marketing coursework. The internet has created new opportunities for gathering and sharing information as a result changing simple communication acts into critical elements of businesses.
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Samsung Company - Marketing Planning Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
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The paper "Samsung Company - Marketing Planning" is a good example of a marketing case study. This report recommends that the Samsung Company ought to establish a marketing plan to make it more competitive in the future. SWOT analysis of the company’s marketing strategies indicates that it has to address various issues.
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