Marketing Essays

The paper "Impact of Japan’s Changing Culture on Panasonic" is a great example of a marketing case study. This progress report is purposed with intensively analyzing the impact of Japan’s changing culture on Panasonic; a global top-class multinational that deals in manufacturing and production of consumer electronics.

The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes.  

The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study. The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income.

The paper “Citizen Eco-Drive Watch - Assessment of Consumer Motivation and Perception” is a worthy example of a case study on marketing. This paper aims to investigate and analyze the influence of consumer motivation and perceptions concerning the selection and purchase of a case study product. The study has explored a detailed description of the features of the product, consumer motivation, etc.  

The paper “Coca Cola’s Self-Endorsed Advertisements” is an outstanding example of a case study on marketing. The image represents the Coca Cola’s advertisement for the upcoming World Cup tournament. The ad communicates the happiness from teams like Palestine, the Amazon, Eastern Europe, and Japan.  

Enthusiasts and producers of wine utilize the idiom “terroir,” which sources from the French word Terre (connoting land), to refer to the unique attributes of an area that convey exceptional qualities to the produced wine (Swinchatt, 2009, p.694). The Dominique Portet winery establishment situated in the Yarra Valley is a family-operated and owned winery.

The results of such moves are notable in increased market existence and subsequently amplified profitability. Before effecting internationalization strategies, management must come up with an effective evaluation of the markets and overall environment that a company seeks to engage in. This analysis should inform the company of the potential risks.

Elders IXL changed its name to Foster's Group in 1990, and fourteen years later, the name was changed to Carlton and United Beverages. CUB creates scores of Australia's most flourishing beverages, which includes the best-selling beer in Australia, Victoria Bitter (Victoria Bitter, 2013). It concentrates on the marketing of Victoria Bitter.

The paper "Buyer Behavior - North Face " is a good example of a marketing case study. Perception is a process whereby an individual receives, selects, and interprets stimuli to form a coherent and meaningful picture of the world. Perception involves two things inherent predispositions and physical stimuli. Examples of inherent predispositions are motives, learning, and expectations while those of physical stimuli are smell, sight, and audio.

The paper "Marketing Channels - Amazon.com" is a great example of a marketing case study. The retail selling price, in this case, should be controlled by the Amazon.com. In a marketing channel, there is a transfer of goods from the point of production to the end seller and finally consumer in order to breakbulk.

The paper "Hanto Drink Product of the Queen Beverage Company " is a perfect example of a marketing case study. TheQueen BeverageCompany will be a beverage company that will be manufacturing and distributing energy and soft drinks within Australian. The company will primarily offer non-alcoholic beverages both sparkling beverages and still beverages.

The paper "Use of Social Media by e-Commerce Businesses to Enhance Business Model" is an outstanding example of marketing coursework. The internet has created new opportunities for gathering and sharing information as a result changing simple communication acts into critical elements of businesses.

The paper "Samsung Company - Marketing Planning" is a good example of a marketing case study. This report recommends that the Samsung Company ought to establish a marketing plan to make it more competitive in the future. SWOT analysis of the company’s marketing strategies indicates that it has to address various issues.

The paper "Ray White: Real Estate Property Agents" is a great example of a marketing case study. The real estate industry in Australia re-established itself following the global financial crisis and has continued to grow over the past few years. The Australian real estate market has witnessed a significant amount of inbound capital from investors overseas.

The paper "Challenges Faced by the Australia Local Firms in Marketing Their Products " is an outstanding example of marketing coursework. As a result of the internet, movies and others for entertainment, Australia culture is well known across the globe. However, this does not mean that Australia products and services will be popularly introduced in other countries since being aware of a brand is not same as preferring it.

The paper "William Blue Resort Marketing" is a good example of a marketing case study. William Blue Resort has been running in business since 2013. The Resort lies along at Airlie Beach, the gateway to the Whitsundays, Queensland. William Blue Resort offers a luxury boutique hotel experience at affordable prices.

The paper "Seven Elements of the Services Marketing Mix - Dr. Breckett" is an outstanding example of a marketing case study. Product- A product refers to anything that is offered to the market in order to satisfy a need or want (Kotler et.al, 2012). Products are divided into two broad categories depending on clients’ needs and wants, that is, consumer products and industrial products.

The paper "Marketing Audit Report of Bega Tasty Cheese" is an outstanding example of a marketing case study. The purpose of this market audit report is to research and examine the marketing mix of Bega Tasty Cheese within the context of the Australian market. In addition, the report offers a detailed evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.

The paper "The Losses of Flights MH17 and MH370 " is a good example of a marketing case study. MAS has experienced its troubles since its profit decline in the last decade. However, flight disappearance of MH370 and attack of MH17 have since deepened the airlines’ losses due to reduced demand and further damaged the image of the firm.

The paper "Income Inequality in Fairfield Leichardt LGA" is a great example of a marketing case study. The well-being of an individual is determined by the amount of resource they command. Income is one of the economic resources that individuals and household uses to support their consumption of goods and services.

The paper "White Ribbon Australia’s Campaign to Stop Violence against Women" is a perfect example of a marketing case study. Violence against women is a social issue that needs special attention. This social issue in the “White Ribbon” case studied has been well addressed. Real facts have been well gathered for the identification of the issue and the development of the campaign.

The idea of behavior change is a major challenge in consumer behavior research. Building on the prior case of racism in Australia, different strategies are used by the Australian government to deal with the problem of racism. Racism is seen as a vice that creates an unstable society whereby individuals do not respect or trust one another.  

The paper 'The Current State of Sustainability in the Canberra District Wine Industry" is a great example of a marketing case study. Canberra District has been well known for the growth of grapes (viticulture) and the production of wine for 160 years. In the last ten years, the region has been able to make its mark in the global wine production through its Shiraz blends.

The paper "The Canberra District Wine Industry" is a perfect example of a marketing case study. Canberra District is a capital of Australia which is located within the Australian Capital Territory at the south-east of New South Wales. Winemaking in Canberra is considered as the most sensual method of understanding a piece of land.

The paper "Corporate Social Responsibility, Marketing Ethics and Consumer Protection" is a perfect example of marketing coursework. Marketing is an activity or the process that entails communicating, creating, delivering and exchanging offerings that will add value to customers, partners and clients.

The paper "Theory of Share of Voice" is an outstanding example of marketing coursework. To test whether your marketing is successful, it is very essential to measure where you were before and where you are now. This can be done with the long-term evaluation of your market position and any variations to your brand image for a length of time, for some campaigns, determining pre- and after the event to ascertain what has changed.

The paper "The Nokia Lumia Advertising " is a good example of a marketing case study. Advertising is a type of communication used by organizations to inform, convince and entertain their prospective consumers into obtaining their commodities or services (O’Guinn, Allen, Semenik & Scheinbaum, 2014, pg. 9). This essay analyses different adverts as applied by various companies as described below.

The paper "International Marketing - Adfresh Farms Pty Ltd Company " is a great example of a marketing case study. Adfresh Farms Pty limited operates in the foods industry in Australia. The company is part of Australian Family Business that is located in Mareeba district in Australia. The fore founders of the company were Cyrene Torrisi and Sebastian.

The paper 'Situation Analysis of Desert Dreams" is a good example of a marketing case study. This assignment focuses on the topic “Desert Dreams”. The first information to discuss in this analysis is brief information regarding the overview of the business. This will be followed by an overview analysis of the food industry which will explain the size, growth and factors that lead to success in this industry.

The paper "Importance of Environmental Factors in Marketing" is a perfect example of marketing coursework. Environmental factors are factors that affect how the organization operates. These factors influence the organization’s operations from within or from outside. Factors that affect an organization from within are known as the microenvironment (Rocha, 2012).

The paper 'Descriptions for Different Advertising Plans" is an outstanding example of marketing coursework. Advertising is described as a type of marketing communication used to promote or sell a good or service provided by a certain business (Machleit, Eroglu 2000, pg.101). Commercial adverts normally seek to stimulate augmented consumption of products or services.

The paper 'AT&T Service Blue Print" is a good example of a marketing case study. AT&T is one of the prominent companies in the telecommunication industry. The company offers different goods and services to the customers in the telecommunication industry. The company has been operating for decades and it is well known for offering internet services as well as mobile phones.

The paper "Vodafone Service Blue Print" is a perfect example of a marketing case study. Vodafone Australia provides different goods and services to the customers. The company is involved in the sale of mobile handsets, smartphones, and provision of internet services as well as the sale of sim cards to the customers in Australia.

The paper "Marketing Challenges Facing Virgin Atlantic Airline " is a great example of a Marketing Case Study. With the increase of business and leisure activities has seen the growth of Virgin Atlantic Airline a great deal over the years (Namukasa 2013, p.522). Billions of people travel each year through means of the airline to different destinations using this company’s aircraft. 

The paper "Estimating Market Size and Timing of Entry" Is a wonderful example of a Marketing Assignment. The global business has been shaped by technological developments that have made the world a real global village. One technological development that has remained a great marvel for global marketers is the internet. 

The paper "Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan" is a great example of a marketing case study. This report deals with a marketing plan that relates to the live streaming of internet content through the television. ROKU Company has been considered as a feasible propagator of the innovation.

The paper "Strategic Marketing and Innovation for Michael Kors " is a perfect example of a marketing case study. Michael Kors works in the retail industry and is based in Australia. The retail player has established its market in Australia and is looking to improve its market share by identifying the correct targeted market, the market segment which will help them to improve productivity and developing proper marketing strategies.

The paper "An Analysis of the Core Organisation Digital Marketing" is an outstanding example of a case study on marketing. The purpose of this digital marketing plan is to provide Nutella UK Company with guidance, directions, and justified recommendations on how to develop a digital marketing plan that will enable the company to grow within the UK in the next twelve months.

The paper "Marketing Strategy of Aesop Company" is a worthy example of a business plan on marketing. Aesop Company has created brand recognition in Australia consisting of a variety of cosmetics of skin, hair, and body care, and has used multiple channels in the market for distributing its products.

The paper "Consumer Behaviour Challenges" is a good example of a marketing assignment. The integration of an ambient scent in the retail environment can demonstrate the working of the S-O-R model of environmental psychology. Foremost, the S-O-R model propagates that the environment acts as a stimulus(S) that comprises elements that come together in order to effects organisms' internal evaluations (O).

The paper "Marketing Analysis of the Aesop Company" is an outstanding example of a marketing case study. Over the last 20 years, the beauty industry has grown with an average rate of 4.5% globally. This has led to the expansion of the industries which deal with beauty products (Berghoff & Kühne, 2013).

The paper "Marketing Analysis of Aesop Pty Ltd" is a good example of a marketing case study. Aesop is a manufacturing company based in Australia. It manufactures various range of skincare products for the hair, body, and skin. The company was founded by a former hairdresser known as Dennis Paphitis (Wellis, 2012).

The paper "The Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. International organization of securities commissions is national securities regulatory commissions which operate on a global scale. Members of the international organization of securities commission are the main financial regulators from each country.

The paper "The UK Household Cleaning Products Market " is an outstanding example of a marketing case study. The U.K. household cleaning products market has experienced significant growth over the years. The KeyNote Media Centre (2012) study shows that most Brits value the cleanliness of their homes.

The paper "Digital Marketing Plan for Leeds Becket University Student Union" is a good example of a marketing case study. This particular report undertakes to provide a digital marketing plan for Leeds Becket University Student Union, a charity organization operates in the United Kingdom. Leeds Becket Student’s Union has a variety of activities run by the students such as; volunteering, campaigns, events.

The paper "Dominant Product Companies - Sport Shoes" is a great example of a marketing case study. Shoes are specially designed footwear which is specifically worn to protect the feet when one is exercising or carrying out day to day activities. Shoe companies produce a variety of shoes to suit every person with respect to the activities they undertake.

The paper "Consumer Behavior in Smartphone Purchase" is a great example of marketing coursework. Consumers are the most important individuals for marketers and the business world in general. At the center of consumption of various products lies the need for decision making. These decisions are called for by the availability of a number of alternatives the consumers can comfortably consider purchasing.

The paper "Effective Leadership and Marketing Strategies - British Heart Foundation " is a perfect example of a marketing case study. The essay will focus on factors such as effective leadership, organization structure, marketing strategies and budget management in relation to the success of the British Heart Foundation (BHF).

The paper 'Sustainability and Ethics Consultancy - Ryanair Ltd " is an outstanding example of a marketing case study. Ryanair Ltd has played a significant role in enhancing sustainability. According to the report by CSRHUB (2014), Ryanair Ltd has scored above average in matters of energy and climate change control, environmental policy and reporting and resource management (Creaton, 2007).

The paper 'Samsung Smartphone External Factors " is a good example of a marketing case study. The Smartphone industry has emerged as an essential part of the business and personal life, notably Samsung is habitually favoured by a large number of consumers. As such, consumer behaviour towards Smartphone has increasingly gained momentum given the relative dynamism in the industry.