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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Products and Services in a Dynamic Environment-Nokia Marketing Report
11 pages (3221 words) , Download 0 , Report
Free
When faced with a variety of alternatives, a client is often bound to make a rational choice of the products being offered, usually guided and limited by his budget constraints. He goes with a product choice that would tend to optimize his utility. Here marketing plays a vital role in informing the consumers about the product and convincing them to buy the product.
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Ethical Issue Strength and Sales Activities Marketing Essay
10 pages (2997 words) , Download 0 , Essay
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As a result, differences have been shown to exist between an individual’s ethical value system and the people that the salesperson interacts with on a daily basis, including the purchasing agents. There is ample evidence to suggest that moral philosophy affects a person’s ethical belief among a group of retail salespeople.
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An Outline Marketing Plan for the Next Year for Atlantic Quench Marketing Report
14 pages (4944 words) , Download 0 , Report
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With over 80 years of experience as a fruit drink producer, Atlantic Quench has strived over the years to maintain its market share and reputation as a competitive brand. This is because Kotler and Keller (2009) noted that corporate business competitiveness is a holistic responsibility that requires several interconnected duties to achieve.
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A Marketing Plan for Atlantic Quench Marketing Report
14 pages (4739 words) , Download 0 , Report
Free
Internally, however, the SWOT analysis of the company exposes several strengths and opportunities that can be built upon to make the company a preferred fruit drink producer. Based on the strength and opportunity outlook of the company, an objective to gain a 19% market share has been set.
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Marketing of G-Viral software Marketing Case Study
3 pages (748 words) , Download 0 , Case Study
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E-connect also create softwares that are highly scalable and environmental friendly. The business provides anti-virus software, which accommodates any traffic spasm found to slow down the performance of a computer. As such, the company
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RV Rental and Consignment Marketing Case Study
9 pages (3147 words) , Download 0 , Case Study
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The paper "RV Rental and Consignment" is an outstanding example of a marketing case study. On the Road, Again RV Rental & Consignment is an RV rental company that primarily deals with the classic Class C models. Our mission is to provide our customers with unique services that will give us an advantage over all our competitors by offering customers affordable and classic RVs through which they can enjoy the outdoors.
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Promotional and Advertising Strategies of General Motors and Ford Motors Marketing Essay
6 pages (1653 words) , Download 0 , Essay
Free
Social media has emerged as one of the most effective advertising mediums for businesses across different industries. Though the ad spends on social media vary by company to company as G.M. has drastically reduced its spending whereas Ford has further stepped up its promotional efforts on social media, it has become increasingly important that the firms must have a presence on the social media.
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International Marketing Strategy - Nestle Marketing Case Study
10 pages (3117 words) , Download 1 , Case Study
Free
The paper "International Marketing Strategy - Nestle" is an outstanding example of a marketing case study. Business growth and expansions are something that business executives and owners always wish to have in the course of their management. Globalization has brought the need for businesses to expand and exploit markets that exist beyond the borders of their countries.
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Creating Customer Value for Air Arabia Marketing Case Study
7 pages (1940 words) , Download 0 , Case Study
Free
The organization should also adopt the use of social media to listen to the suggestions of customers. This will enable it to provide services that meet the needs of customers and it will increase their contentment. The company should also continue using its low price strategy because this helps it to compete with key players in the industry. 
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Theories of Strategic Marketing Marketing Coursework
8 pages (2251 words) , Download 1 , Coursework
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Marketing is an important aspect of any business. The creation and development of companies over the years have contributed greatly to the increased competition across all industries. Therefore, firms need to come up with effective marketing strategies in order to remain relevant in various industries.
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Process of International Branding Marketing Literature review
13 pages (3467 words) , Download 0 , Literature review
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Friesner points out that turnkey contracts often include the training and development of main workers wherever skills are sparse (2014). A turnkey contract, therefore, the client is usually left out of the construction process since the contractor is the one with the duty of handling all decisions and problems related to construction. 
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Luxury Fashion Branding Strategy of Givenchy Marketing Case Study
12 pages (3201 words) , Download 11 , Case Study
Free
This case study examines the extend of the impact of Branding in marketing; identify challenges and current branding and marketing trends in the wake of modern technology. It concludes by identifying Givenchy as an example of a luxurious fashion company. It recommends that the company should focus on a relative pricing strategy to expand luxurious fashion to wider consumers.
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Analysis of Residential Leasing & Hospitality Market Marketing Report
14 pages (3840 words) , Download 0 , Report
Free
The city of Oxford has adopted sound land-use practices in terms of its development patterns. Therefore, zoning has been effectively implemented giving rise to an organized and well-developed city. It is also notable that residential development has taken prominence as being the primary land use all over the city.
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Shaping Global Business Contexts Case: Starbucks & Fairtrade Marketing Case Study
6 pages (1632 words) , Download 1 , Case Study
Free
It is also possible that Starbucks will decide to break the alliance mostly because of the discrepancies that have been exhibited by Fairtrade. Such include the idea that Fairtrade has failed to keep its promise of improving the conditions of the farmers and that its coffee is of low quality.
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Market Segmentation of McDonalds Corporation Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The author tells how it has enabled McDonald’s to achieve immense success. The analysis will cover the marketing mix used by McDonald’s, and it will give recommendations to McDonald’s management. Market segmentation is dividing the market into meaningful, relatively similar and identifiable segments or group.
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Selling Australian Made Organic Baby Porridge to China Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
Free
Growing competition in Australia's baby food industry has forced manufacturers to look elsewhere for growth. China has proven to be a favorite destination for various factors. First, China is the world's most highly populated nation. Its vast population provides a ready market that any serious international business cannot take for granted.
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Segmentation, Targeting and Positioning of Volvo in the US Marketing Report
23 pages (6486 words) , Report
Nobody downloaded yet
This report also focuses on providing relevant factors that motivate Volvo to implement a wide range of exceptional marketing strategies in the US. The paper also critically represents the existing marketing strategies of the Group in response to the cultural aspects of the US and justifies how they have defined the exceptional marketing functions of Volvo. 
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The Impact of Online Marketing on the Buying Behavior of Consumers Marketing Dissertation
43 pages (10446 words) , Download 1 , Dissertation
The following dissertation is aimed to investigate and assess the impact of online marketing messages on consumer behaviors. The dissertation also aims to analyze and explore factors impacting the online marketing and buying behavior of consumers, especially in the complex business environment.
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Applied Buyers Behaviour in Global Context Marketing Report
10 pages (2771 words) , Download 0 , Report
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Lays is the brand name and even the company name that founded this specific product type in 1932. Since 1965 Lays is owned by PepsiCo. This group is known as Walker’s in Ireland and the United Kingdom, Chipsy in Egypt, Margarita in Columbia, Poca in Vietnam, Smith’s in Australia, Tapuchips in Israel, and Sabritas in Mexico.
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Sample-marketing plan for G-viral software Marketing Case Study
2 pages (653 words) , Download 1 , Case Study
Free
E-connect Company provides the soft wares that are highly scalable and environmental based friendly. The software also reduces maintenance, equipment based costs and other costs linked with hosting new data virus
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Marketing Questions Marketing Essay
11 pages (2870 words) , Download 1 , Essay
Free
In the discussion below, there are four sections that have relating but different questions. While companies have a different means of connecting with customers, Apple chooses the marketing concept with which it relies upon to identify, penetrate, and protect their market. It does this through a process called positioning.
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Intext Global Expansion of Intext Computers Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
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Cultural Communication: Doing Business in another Country MEMO TO: John Roberts, CEO Intext Computers FROM: Steven Kelly, Marketing Manager DATE: 27 October 2014 SUBJECT: Intext Global Expansion In the current business trends, many organizations opt
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The Creation of Brand Meaning as a Central Question for Contemporary Brand Management Marketing Coursework
10 pages (3070 words) , Download 0 , Coursework
Free
The firm can safeguard its market share and build confidence in customers by making its product different from other products through branding. A firm that has successfully managed to build a strong brand can even sell its products at a higher price despite the existence of many similar products in the market. 
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Target Canada: Internal Analysis Marketing Case Study
6 pages (1789 words) , Download 3 , Case Study
Free
  The United States-based discount department store Target, opened its Canadian subsidiary in 2011 after overtaking the old locations of the Zellers supermarket chain. The stores were opened to the public after significant renovations and remodeling with a total of 124 Target stores operating in the country by 2013 (Strauss, and  Krashinsky, 2013).
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Nike Market Segmentation Marketing Case Study
5 pages (1275 words) , Download 2 , Case Study
Free
Market segmentation is a very important tool in marketing because it will ensure that more sales are achieved. Consumer markets of footwear are very competitive and considering mass marketing to market a brand like Nike can have a negative effect on ROI in regards to the advertisement.
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Corporate Responsibility and Marketing Strategies of Apple Marketing Essay
5 pages (1453 words) , Download 0 , Essay
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Apple Company believes in the empowerment of the workers and the labor force regarding many factors. According to the top management at the Apple Company, they tend to provide the necessary education and training to their workers just to polish their skills because this education and training is their right.
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The Marketing Strategies Employed by Nissan in the UAE Marketing Case Study
20 pages (5338 words) , Download 5 , Case Study
Free
Nissan should ensure that the prices for its cars are lower than those charged by its rivals to attract more customers, including the low-income earners. Thirdly, Nissan should ensure that it uses both direct and indirect distribution channels to enable the products to reach consumers easily in the entire country.
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Comparison of Marketing of Burger King, KFC, Pizza Hut Marketing Assignment
21 pages (5714 words) , Assignment
Nobody downloaded yet
The opening page of KFC provides a clear picture of its varied products. Users accessing the website would be able to have a better outlook of the products, special offers, and prices of products in an efficient manner. The page comprises different tabs that include ‘Our Cooks’, ‘Food’, ‘HOW to DO YOU KFC’, ‘Catering’, and ‘Deals’. 
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Ways in Which the Expectations of Supermarket Shoppers Have Changed Since, During and Post-Recession Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper illustrates that supermarkets work very hard to see the satisfaction of their customers but because demands and expectations keep on changing, the supermarkets deal with customers as per their recent expectations. This paper owns the thesis that customer’s expectations have changed during and post-recession.
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Canadian Oil Sand Advertising Campaign Marketing Case Study
6 pages (1751 words) , Download 1 , Case Study
Free
The two adverts; ‘More than fuel Touch Screen Advert’ and ‘A different oil sands’ have opened a whole new arena of perceiving advertisement not as mere tools of promoting brands, but also as means of communication that promotes both patriotism and identity, while at the same time being educative and informative.
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Discussion: Linking Marketing to Other Functional Areas Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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DISCUSSION: LINKING MARKETING TO OTHER FUNCTIONAL AREAS Discussion: Linking Marketing to Other Functional Areas In order for the organization to respond well to the intended changes and the impact on all other functional areas, it is important that
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Individual Reflection: Blueprint for Professional and Personal Growth: Your Future as a Manager Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
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CREATING GOALS FOR THE BLUEPRINT FOR PROFESSIONAL AND PERSONAL GROWTH and number: submitted: Executive Summary Throughout the course, one major understanding that was developed was the fact that marketing is most necessary for staging competition
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The International Market and International Market Strategies Marketing Coursework
10 pages (2894 words) , Download 0 , Coursework
Free
The decision-making process in large international companies in the world is normally decentralized. A decentralized decision-making process entails different firm branches making their own independent decisions on matters of production, distribution, and even the marketing strategies to implement for a smooth run of activities. 
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Marketing management Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
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Quick Books: Environmental Scan: Quick Books Quick Books is an example of an accounting software package, which is marketed and developed by Intuit. Intuit is a company that was formed in 1983, and the founders of this company are Tom Proulx, and
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The Characteristics of a Market Oriented Firm and How Adoption of a Market Orientation Affect Firm Performance Marketing Research Paper
13 pages (3587 words) , Download 0 , Research Paper
Free
Effectively in 1990, Prahalad and Hamel (1990) recognized that in excess of 80 percent of senior administrators concurred that the advancement makes a solid wellspring of point of interest. Also, 90 percent showed that development is very esteemed. Jaworski and Kohli (1993) associated development with business sector introduction. 
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A Comprehensive Study on Marketing Practices in Kuwait and the USA Marketing Report
15 pages (5431 words) , Download 0 , Report
Free
The report identifies that segmentation strategies, brand positioning, the utilization of psychographics, digital marketing usage patterns, and the procurement of important certifications are common marketing practices in both nations. The most significant disparity in marketing strategies included a very different perspective on the relevancy and importance of customer relationship management.
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(MARKETING 3510-01: Buyer Behavior )INDIVIDUAL BEHAVIOR CHANGE: DAILY RECORD, WEEKLY ONLINE REFLECTIONS, & PAPER Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Task (Marketing 3510-01: Buyer Behavior) Individual Behavior Change: Daily Record, Weekly Online Reflections, & Paper Introduction The target behavior that I tried to do was to lose weight. My selection of this behavior was because of eating junk
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Group report Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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Group report Introduction The Japanese consumer is very dynamic and sophisticated. Marketing is a key management function often charged with guaranteeing the success of a business. The hotel industry, in particular, needs a strategy which will
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Marketing Research-Secondary Data Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
Internal and Syndicated Data Introduction Staying educated of trends and opportunities in yourindustry is a continuous and tedious procedure, yet it is crucial to measure the adequacy of your associations brand, assemble focused discernment, and
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Buyer and Consumer and Behavior Marketing Case Study
9 pages (2450 words) , Download 1 , Case Study
Free
Market share and market penetration are highest for Smith’s in relation to other players in the industry. The greater purchasing frequency for Smith does indicate that more customers prefer to buy this brand again and again. There are even customers who are brand loyal towards Smith’s but even try different brands simultaneously which is often termed as duplication of purchase.
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Country Analysis: Kuwait Marketing Assignment
3 pages (848 words) , Download 0 , Assignment
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Today’s Kuwaitis are the descendants of many tribes and clans of nomads who finally settled on the Arabian Gulf coast during the eighteenth century so that they could avoid the draught that was persistent in the desert. When these descendants reached the coast, they built forts that were mainly used for protection from other nomadic clans.
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To Make the Worlds Information Useful and Universally Accessible Marketing Coursework
3 pages (979 words) , Download 2 , Coursework
Free
It is an ongoing communication between the company and its customers aimed at educating and informing while ensuring the relationship lasts longer. The Chartered Institute of Marketing defines marketing in 2013 as a management process that is mandated to identify, anticipate, and ensure the customer's need meets profitably.
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Analysis of Abercrombie&Fitch Casual Luxury Retail Company Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
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The company is also found to focus on being more responsive to changes in consumer demand by generating newer styles and also in the reduction of loud noises used in the store atmospherics. These parameters are observed to largely encourage the growth of consumers along with its different retail stores (Rupp, 2014). 
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Understanding of the Bradley's View Marketing Coursework
10 pages (3548 words) , Download 0 , Coursework
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In this regard, Lee & Trim (2008) argued that companies by adopting appropriate MkIS are able to develop an effective organizational culture. Organizational culture aids in building beliefs and values within a company on the basis of which employees conduct operations in accordance with business goals and objectives along with market requirements. 
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Evaluating the Impact of Marketing on the Country Marketing Assignment
6 pages (1718 words) , Download 2 , Assignment
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The masculinity system is embedded in individuals from their school-age and it continues to develop throughout their life. Here also America has a greater score i.e. 62% and France has 43%. This indicates that Americans are usually more competitive than French and therefore they can be targeted through competitive marketing strategies and substitute products.
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How Different Beer Companies Engage with Customers Marketing Coursework
9 pages (2405 words) , Download 0 , Coursework
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There are different theories that try to make their work easier. The problem is that some of these theories rely on probability and the chance that most consumers would use logic instead of emotion too but a product. In the beer industry marketers are working to improve the taste and quality of their drinks.
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Marketing and Promotion: Develop a Marketing Plan Marketing Business Plan
12 pages (3196 words) , Download 0 , Business Plan
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The vision and values of the organization have been mentioned in the plan in order to aware of the stakeholders and shareholders about the description of the organization. Then a situation analysis has been developed using a SWOT framework in order to determine its internal strengths, weaknesses and external opportunities, threats.
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Corporate Responsibility and Marketing Strategy of Apple Marketing Essay
6 pages (1673 words) , Download 1 , Essay
Free
The text analyzes the impact that publications about the suppliers had on Apple Inc. which resulted in the emergence of various reports and additional audits. The author explores the possible methods for the company to ensure that the suppliers adhere to the standards. The last section is devoted to marketing strategy as well as two corporate advantages of the company.
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The Role of Online Marketing With Social Media in Tourism Destination Marketing Marketing Research Proposal
10 pages (3126 words) , Download 0 , Research Proposal
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The activities of the Destination Marketing Organizations (DMOs) are observed to gain needed significance in the current period for the effective marketing and promotion of tourism destinations in different parts of the world. DMOs focus on enhancing the tourism revenue and market share through enhancing the awareness of tourism destinations.
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Entertainment and the Arts Marketing Marketing Report
11 pages (3080 words) , Download 0 , Report
Free
The paper also recommends appropriate strategies for the company to sustain its strong and sustainable position in this respective business industry. The report explores the marketing strategies and practices of WBs and provides an effective set of measures in response to the current business functions of the organisation.
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