StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
How Micro and Macro-Environment Factors Affecting the Operations of the Business Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
Free
The paper "How Micro and Macro-Environment Factors Affecting the Operations of the Business" is a perfect example of a case study on marketing. The micro-environmental factors include the forces that are close to the firm and have a direct impact on its operations (Kotler & Armstrong, 2013). The forces have the ability to affect the internal operations of the company for a short period of time.
Preview sample
Qantas Strategic Focus Marketing Case Study
8 pages (2219 words) , Download 1 , Case Study
Free
The paper "Qantas’ Strategic Focus " is a perfect example of a marketing case study. Strategic marketing decisions are the game changers in today’s competitive business world. Strategic marketing decisions undertaken by organizations are manifested in the marketing mix (4 P’s of Marketing). The management has to overcome both international and external barriers to effective marketing.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
The Target Market Which the Business Has to Be Aimed Marketing Assignment
6 pages (1628 words) , Download 0 , Assignment
Free
The paper "The Target Market Which the Business Has to Be Aimed " is an outstanding example of a marketing assignment. Firstly, the business will look at independent travellers who travel with a predetermined itinerary and look towards purchasing different services. The prime reason for looking to attract independent travellers is that it comprises about 55% of the people travelling.
Preview sample
International Marketing: McDonalds Marketing Case Study
9 pages (2315 words) , Download 0 , Case Study
Free
The paper "International Marketing: McDonald’s" is a good example of a marketing case study. The case study presents information on challenges or problems associated with international marketing. McDonald’s continuously expand across the world and has to engage with different governments. The different stakeholders including customers present different views when it comes to the products such as obesity.
Preview sample
Introduction of Microsoft Band 2 into the Market Marketing Case Study
10 pages (2714 words) , Download 0 , Case Study
Free
The paper "Introduction of Microsoft Band 2 into the Market" is a great example of a marketing case study. The marketing of a new product or a service is not what used to be a few decades ago. During those days, one needed to hire a public relations agency to draft a press statement and organize for a tour of the press.
Preview sample
Altitude Coffee Roastery in Armidale - Marketing Strategy Marketing Assignment
6 pages (1751 words) , Download 0 , Assignment
Free
The paper "Altitude Coffee Roastery in Armidale - Marketing Strategy " is a perfect example of a marketing assignment. Rachel and Darryl Stace started Altitude Coffee Roastery in Armidale in the year 2008 which was the first coffee roaster as well as café with a cosmopolitan style. The strategy adopted by the business entailed attracting coffee lovers drawn from all walks of life.
Preview sample
The Process of Industry Evaluation Marketing Assignment
6 pages (1534 words) , Download 0 , Assignment
Free
The paper "The Process of Industry Evaluation" is a good example of a marketing assignment. Business ethics can be termed as the proper business policies and norms that regard to issues such as corporate social responsibility, bribery and corruption, corporate governance and discrimination. Ethics in business form a basis for business operation and acceptance.
Preview sample
Comparison of two Markets - Europe and China Marketing Case Study
8 pages (2205 words) , Download 0 , Case Study
Free
The paper "Comparison оf two Markets - Eurоре and China" is a great example of a marketing case study. The development of international business has heightened the need for international market selection especially for companies marketing strategies. Companies are therefore in the race to comprehend the geographical, demographical, economic, social and political characteristics as compared to their home countries.
Preview sample
Strategic Analysis for Rwanda Marketing Case Study
6 pages (1832 words) , Download 0 , Case Study
Free
The paper "Strategic Analysis for Rwanda" is a perfect example of a marketing case study. Taiwanese technology firm Alpha Response Technology Solutions (ARTS) intends to get into the Rwandese technology industry. It necessitates a comprehensive strategic analysis which criticizes the business propensity of Rwanda.
Preview sample
Increasing of Customer Information of a Service Marketing Coursework
7 pages (1971 words) , Download 0 , Coursework
Free
The paper "Increasing of Customer Information of a Service" is a great example of marketing coursework. Intangibility, inseparability, variability, and perishability are four factors that distinguish the marketing of services from product marketing since these characteristics affect the buying behavior of customers during the buying process.
Preview sample
Global Marketing Issues The Power Of Monopolists Marketing Assignment
9 pages (2432 words) , Download 1 , Assignment
Free
Prices in a market economy indicate a lot about the goods and services in the industry. Because prices are used to regulate the interaction between the demand and supply of a certain good, it signals when the supply is enough for a given demand. Prices may indicate either a shortage or a surplus in the supply. 
Preview sample
The Role of Consumer Information in Public Policy Marketing Article
7 pages (1750 words) , Download 1 , Article
Free
The main concern from the aggrieved parties it turned out later had not as much to do with food safety but lack of sufficient consumer information which resulted in many eating horse meat against their will. This occasioned several ramifications and the company involved was embroiled in several laws suite across Europe and America and ended up losing a great deal of business because of the negative publicity.
Preview sample
Targen Market of Listerine Mouthwash Marketing Case Study
8 pages (2239 words) , Download 0 , Case Study
Free
The paper "Target Market of Listerine Mouthwash" is a great example of a marketing case study. Woolworths Holding Limited is one of the largest supermarkets in Australia and is owned by Woolworths Limited. The company sells goods and services which include electronics, clothing, food and banking services such as loans and visa card.
Preview sample
Brand Development of Red Bull Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
Free
The paper "Brand Development of Red Bull" is a perfect example of a marketing case study. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.
Preview sample
HBD Inc Students Consumer Behavior Marketing Case Study
10 pages (2992 words) , Download 0 , Case Study
Free
The paper "HBD Inc Students’ Consumer Behavior " is an outstanding example of a marketing case study. The research report is built with the purpose of evaluating the student customers and their general behavior in banking activities. The HBD Inc bank has developed market research on establishing service quality based on different levels of customers’ perception in regard to the business service they offer.
Preview sample
Challenges That Steriline Racing Faces Marketing Case Study
6 pages (1784 words) , Download 0 , Case Study
Free
In general, the paper "Challenges That Steriline Racing Faces" is a great example of a marketing case study. Businesses all around the world are looking towards increasing their reach by having businesses abroad so that the business is able to have a route through which it can earn continuous revenues.
Preview sample
Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan Marketing Case Study
20 pages (5520 words) , Download 0 , Case Study
Free
The paper "Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan" is a perfect example of a marketing case study. This paper presents a business report on country analysis and foreign market entry mode choice. The report focuses on the market of pet care products internationally of a company that has been expanding rapidly but has now saturated in the domestic market with the same products.
Preview sample
Business Plan Enjoyable Travel Agency Based in Melbourne, Australia Marketing Case Study
17 pages (4588 words) , Download 0 , Case Study
Free
The paper "Business Plan Enjoyable Travel Agency Based in Melbourne, Australia" is an outstanding example of a marketing case study. “Enjoyable Travel Agency” will be a full-service travel agency located in Melbourne suburbs in Australia. In order to launch the operations of this business successfully, the founders estimate that they will require a total of $119,250.
Preview sample
Business Plan for Bouncing Babies, a Baby Food Brand in the UK Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "Business Plan for Bouncing Babies, a Baby Food Brand in the UK" is a great example of a marketing case study. The baby food market consists mainly of baby cereals, baby snacks, bottled and canned baby food and others. The leading suppliers of baby food in the United Kingdom are global players, H.J Heinz and Company, Royal Numico and Hipp (researchandmarkets.com, 2006).
Preview sample
Brand Image and Brand Salience Concepts Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
Free
The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.
Preview sample
The Charity Sector in the UK Marketing Case Study
7 pages (1969 words) , Download 1 , Case Study
Free
The paper "The Charity Sector in the UK " is an outstanding example of a marketing case study. The charity sector in the UK has been experiencing a lot of changes in the last decade and this is mostly linked to the structural landscape of the sector and also to the external environment in which they are supposed to operate.
Preview sample
Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales Marketing Case Study
12 pages (3225 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales" is a good example of a marketing case study. This is a marketing plan for a ‘Fun Features restaurant’ a full-service restaurant in Parramatta, New South Wales. The restaurant will provide a community garden, themed dining areas, as well as complementary services in a casual, comfortable, and relaxing setting.
Preview sample
Apple Incorporation Company - Strategic Marketing Management Marketing Case Study
19 pages (5727 words) , Download 0 , Case Study
Free
The paper "Apple Incorporation Company - Strategic Marketing Management" is a great example of a marketing case study. This is an assessment document that concentrates on analyzing the various marketing strategies that are employed in developing, introducing, growing, maturing, and declining Apple Inc.’s products.
Preview sample
Marketing Strategies That Can Bbe Implemented by The Rockwell Beverage Co Marketing Case Study
6 pages (1836 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies That Can Be Implemented by The Rockwell Beverage Co " is an outstanding example of a marketing case study. The present paper seeks to devise appropriate marketing strategies that can be implemented by The Rockwell Beverage Co in order to get a market share for its soft drink- Everyday Sunday newly introduced in the Australian market.
Preview sample
Guidance and Counseling on Health to the Veteran Families Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
Free
The paper "Guidance and Counseling on Health to the Veteran Families" is a good example of a marketing case study. The Partners of Veterans Association of Australia Inc. is a non-profit making organization located in Australia. The organization was founded as the effect of common needs. Several organized but partnering groups, which weren’t affiliated, from Wauchope, Sydney, Central Coast, Maitland and Tamworth initiated the unity in 1999.
Preview sample
Importance of Marketing within Disney Theme Park Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
Free
The paper "Importance of Marketing within Disney Theme Park" is a perfect example of a marketing case study. With increased globalization and competition, marketing is gaining increased prominence and is defined as a process that all organizational functions participate and as an orientation that every person in the company shares.
Preview sample
Business Analysis of Starbucks Corporation Marketing Case Study
15 pages (4011 words) , Download 0 , Case Study
Free
The paper "Business Analysis of Starbucks Corporation" is an outstanding example of a marketing case study. The first Starbucks outlet was opened in 1971 in Seattle, Washington and was the brainchild of three friends, two teachers and one writer, who got their inspiration from Alfred Peet, founder of Peet’s Coffee and Tea.
Preview sample
Laneway Festivals Marketing Campaign Marketing Case Study
8 pages (2487 words) , Download 2 , Case Study
Free
The paper "Laneway Festivals Marketing Campaign" is a good example of a marketing case study. The recent launching of Laneway Festivals in Singapore and its continued growth implies that the event has the potential to reach a wider international audience. This, therefore, implies that the festival requires a marketing strategy that fits a multinational event.
Preview sample
Samsung Galaxy Note 3 Campaign Marketing Case Study
8 pages (2289 words) , Download 0 , Case Study
Free
The paper "Samsung Galaxy Note 3 Campaign" is a great example of a marketing case study. Samsung Electronics Co. Ltd is a South Korean multinational electronics company that has it’s headquartered in Suwon, South Korea. It is the world’s leading information technology company by revenue since the year 2009 (CHANG 2011, pg76).
Preview sample
Business Model of Haier in the US Market Marketing Case Study
15 pages (3958 words) , Download 0 , Case Study
Free
The paper "Business Model of Haier in the US Market" is a perfect example of a marketing case study. Haier is the world’s fourth-largest white good manufacturer and was founded in the year 1984 under the chairmanship of Mr Zhang Ruimin. This assignment has been prepared with an objective to develop a business plan for Haier in the USA.
Preview sample
New Venture Marketing Plan Marketing Case Study
8 pages (2118 words) , Download 0 , Case Study
Free
The paper "New Venture Marketing Plan" is an outstanding example of a marketing case study. Prioritize customers need: We avail our services of giving solution to customers’ psychological problems through online channels. For us to basically understand there a problem, we listen carefully and offer a solution. At the end of the discussion, we may ask our customers how convenient the find our services to be compared with others.
Preview sample
Market Entry Option - Chery Cars China Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
Free
The paper "Market Entry Option - Chery Cars China" is a great example of a marketing case study. Chery as an automobile manufacturer producing SUV’s, minivans and cars has to found a way of penetrating into the U.S.A car market. There are various methods of new market entry that a manufacturing company can exploit when trying to penetrate a new market.
Preview sample
Marketing Activities That Have Contributed to Primarks Success Marketing Case Study
8 pages (2233 words) , Download 0 , Case Study
Free
The paper "Marketing Activities That Have Contributed to Primark’s Success" is a perfect example of a marketing case study. Primark is a leading fashion retailer with a presence in several countries. The clothing retailer has a reputation for providing clothes at a reduced cost in its outlets. The company started in Dublin in June 1969 and later spread to various countries through the provision of fashion using the right market segmentation.
Preview sample
How Context Frames Exchange Marketing Coursework
11 pages (3207 words) , Download 0 , Coursework
Free
The paper "How Context Frames Exchange" is an outstanding example of marketing coursework. The service-dominant (SD) logic is a concept that emphasizes on services. The service-dominant logic looks beyond the use of goods in the market to a service dominated market. The main tools in the service-dominant logic are skills and knowledge as opposed to the logic of the good which looks at physical resources.
Preview sample
Marketing Plan for University of Wales Trinity Saint Davids E-learning Product Marketing Case Study
9 pages (3070 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for University of Wales Trinity Saint David’s E-learning Product" is a good example of a marketing case study. This report is a marketing plan developed to the senior management of University of Wales Trinity Saint David. Besides, the paper presents some of the possible challenges or barriers to market entry that are best explained using Porter’s model of five forces.
Preview sample
Tesco's Marketing Plan Marketing Case Study
10 pages (2884 words) , Download 0 , Case Study
Free
The paper "Tesco’s Marketing Plan" is a great example of a marketing case study. This is a report on a marketing campaign for Tesco for the launch of their new services which is the sale of new cars. Following the detailed research, a marketing team has been set to analyze the conditions and economic atmosphere of the contemporary UK market before undertaking a marketing campaign.
Preview sample
The Consumer Decision-Making Process and Buyer Behavior Marketing Coursework
8 pages (2263 words) , Download 0 , Coursework
Free
The paper "The Consumer Decision-Making Process and Buyer Behavior" is a perfect example of marketing coursework. There are variables that affect the behavior of customers while making decisions to purchase mobile phone contracts. The decision-making process is essential to marketers dealing with electronics because it leads to capitalization on the buying behavior.
Preview sample
Why Social Media, such as Facebook Is Classified as a Public Communication Marketing Assignment
8 pages (2311 words) , Download 0 , Assignment
Free
The paper "Why Social Media, such as Facebook Is Classified as a Public Communication" is an outstanding example of a marketing assignment. Using the term public communication in social media means that such sites are public necessities and hence must be controlled by the government.
Preview sample
Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
Free
The paper "Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE" is a good example of a marketing case study. The journal article “Brand management in the small and medium enterprise: evidence from Dubai, UAE” is about the attitudes and views on branding and brand management concerning small and medium businesses in Dubai.
Preview sample
SME in Dubai towards Branding and Brand Management Marketing Case Study
7 pages (1897 words) , Download 0 , Case Study
Free
The paper "SME in Dubai towards Branding and Brand Management" is a great example of a marketing case study. The aim of the article is to evaluate the attitudes of owners and managers of small and medium-sized enterprises SME in Dubai towards branding ad brand management. In a review of the literature, the article notes that many SMEs fail in a short period of time due to their inability to withstand the competitive forces in the market.
Preview sample
International Marketing Plan for Telstra Corporation Marketing Case Study
18 pages (5383 words) , Download 0 , Case Study
Free
The paper "International Marketing Plan for Telstra Corporation " is a great example of a marketing case study. This is document is an international marketing plan for Telstra Corporation for 2010-2015. The marketing plan outlines how Telstra Corporation is set to survive the intense completion in the market sphere by addressing all the products that are branded retail consumer, as well as the respective packaging.
Preview sample
New World Wine of Hunter Valley Marketing Term Paper
19 pages (5820 words) , Download 0 , Term Paper
Free
The paper "New World Wine of Hunter Valley" is a great example of a Marketing Term Paper. Hunter Valley Wine Region boasts of good climate, experienced producers and growers alongside the soils. The region is home to more than 150 wineries and cellar doors. The flavors are tempting in any palate given the unique range of flavors (Lockshin et al. 2000).
Preview sample
Strategies for Environmental Advertising and Consumer Behavior Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
Free
The paper "Strategies for Environmental Advertising and Consumer Behavior " is a great example of a Marketing Case Study. Green shoppers tend to be older members of the society with relatively high incomes, good education and tend to exist in small families. However, these shoppers are not limited to this category as they are distributed across diverse demographics.
Preview sample
Business Ethics And The Internet Marketing Case Study
8 pages (2498 words) , Download 0 , Case Study
Free
The paper "Business Ethics And The Internet" is a wonderful example of a Marketing Case Study. The emergence of internet development and adoption in business operations led to the emergence and occurrence of fundamental challenges in organizational management. In this case, organizations through social networking sites (SNS) establishment has established new marketing approaches. 
Preview sample
How to Enhance Marketing Communications Marketing Assignment
7 pages (1905 words) , Download 0 , Assignment
Free
The paper "How to Enhance Marketing Communications" is a wonderful example of a Marketing Assignment. In buzz marketing, the advertiser communicates a marketing message to few influential individuals who in turn have word of mouth conversations flattering the ones they talk to as they feel ‘in the know’ and in turn spread the word to their colleagues and friends.
Preview sample
Healthy Food for Children Marketing
11 pages (3910 words) , Download 0
Free
The paper "Healthy Food for Children" is a great example of a Marketing Business Plan. Diabetes has become a common lifestyle disease in Australia. About three million Australians lived with diabetes by 2013 (Vos & Strydom, 1998). Children are prone to diabetes and other ailments People suffering from diabetes usually face many complications caused by this condition. 
Preview sample
Value-Creating Networks Issues Marketing Case Study
8 pages (2275 words) , Download 0 , Case Study
Free
The paper "Value-Creating Networks Issues" is a great example of a Marketing Case Study. Customer’s impression formation is determined by servicescapes (physical environments) which may be positive or negative. Emotional states are preceded by cognitive states. Better service encounter entails training to increase employee performance, productivity, and motivation in catering services.
Preview sample
Establishing and Maintaining Project Alignment Marketing
17 pages (4740 words) , Download 0
Free
The paper "Establishing and Maintaining Project Alignment" is a great example of a Marketing Business Plan. Globalization has led to the emergence of new business concepts in the industry. As such, a majority of the organizations have developed internationalization strategies in a bid to capture and expand in such respective international markets. 
Preview sample
Consumer Decision-Making Marketing Term Paper
12 pages (3769 words) , Download 0 , Term Paper
Free
The paper "Consumer Decision-Making" is a perfect example of a Marketing Term Paper. Consumer decision making looks at the process which the consumers undergo when making a purchase decision. In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior. 
Preview sample
Definitions of Celebrity Endorsement Marketing Case Study
7 pages (2347 words) , Download 0 , Case Study
Free
The paper "Definitions of Celebrity Endorsement" is a perfect example of a Marketing Case Study. Many organizations are contemplating the best ways they can improve their competitive advantage in the global market. In this regard, they are applying various strategies that can help to create awareness of the products the better in the market (Elberse & Jeroen 2012). 
Preview sample
    6401 - 6450 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us