StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia Marketing Case Study
21 pages (6360 words) , Case Study
Nobody downloaded yet
The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study. The government of Australia has in the past embarked on a series of policies and regulations meant to stop the marketing of tobacco products in the country (Ridolfo & Stevenson, 2001, p. 7).
Preview sample
Segment of the Magazine Ad in Wheel Marketing Case Study
17 pages (4490 words) , Download 0 , Case Study
Free
The paper "Segment of the Magazine Ad in Wheel" is a perfect example of a marketing case study. The wheel magazine is a magazine that is tailored to advertise products that are related to motor vehicle parts. The Toyo tire has been advertised in the magazine showing its capabilities in terms that could easily attract customers.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Telstra Website Audit Marketing Case Study
28 pages (7315 words) , Case Study
Nobody downloaded yet
The paper "Telstra Website Audit" is an outstanding example of a marketing case study. The research strives to examine, audit and appraise the website of Telstra Corporation Limited (Telstra Corp) Australia, http://www.telstra.com.au/, with an objective of providing in-depth objective analysis and review of the website of the to determine its conformance to several metrics.
Preview sample
Belgravia Wine and Packaging for Generation Y Marketing Case Study
6 pages (1860 words) , Download 0 , Case Study
Free
The paper "Belgravia Wine and Packaging for Generation Y" is a wonderful example of a Marketing Case Study. Belgravia Wines is a relatively new winery having started its operations in 1996 and delivered its first wine label in 2001. Since then, the winery has been producing wines in “whites and fruity reds” as it seeks to penetrate the concentrated wines market in Australia. 
Preview sample
Marriott International Inc Marketing Analysis Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
Free
The paper "Marriott International Inc Marketing Analysis " is an outstanding example of a marketing case study. Marriott International Inc. is a renowned worldwide lodging industry. It operates various types of brands that serve business travellers, as well as middle-class leisure travellers. One of its most popular and reputable brands in the Courtyard brand with more than 800 global locations.
Preview sample
Situational Analysis of Accor Hotels Marketing Case Study
9 pages (2633 words) , Download 0 , Case Study
Free
The paper "Situational Analysis of Accor Hotels" is a perfect example of a marketing case study. Accor hotels are a French group of hotels. Its headquarters are in Paris, and it owns 3600 hotels on five continents (Russell Arthur Smith, 2011). It represents several brands that range from budget lodgings to luxurious accommodation sites in exotic locations.
Preview sample
Earth Hour Event Headed by the World Wide Fund for Nature Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
Free
The paper "Earth Hour Event Headed by the World Wide Fund for Nature" is an outstanding example of a marketing case study. Earth hour refers to a globally recognized event headed by the World Wide Fund for Nature (WWF). The WWF designated every last Saturday in March of every year to mark the celebration of the Earth Hour.
Preview sample
Shanghai Disney Expansion Project Marketing Assignment
6 pages (1900 words) , Download 0 , Assignment
Free
The paper "Shanghai Disney Expansion Project" is a great example of a marketing assignment. As Sashittal and Tankersley (1997, p. 8) argued, strategic market planning is a strategic management function that involves aligning the organizational goals with consumer needs and wants. In this regard, organisations involved in the marketing function and willing to exert their influence both in the short and long term periods, they should apply market planning.
Preview sample
Upper Molonglo Rail Trail for Bungendore Progress Association Marketing Case Study
11 pages (3169 words) , Download 0 , Case Study
Free
The paper "Upper Molonglo Rail Trail for Bungendore Progress Association " is a perfect example of a marketing case study. The scoping study will assist the Association in the process of preparing grant applications for the proposed rail-trail development. The Molonglo rail trail is an abandoned rail line between Bungendore and the Captains Flat.
Preview sample
Analysis of the Market that Haighs Chocolate Operates Marketing Case Study
10 pages (2967 words) , Download 1 , Case Study
Free
The paper "Analysis of the Market that Haigh’s Chocolate Operates" is an outstanding example of a marketing case study. Haigh’s Chocolate is an Australian brand that is associated with chocolates and confectioneries. The company was established on 1st May 1915 by Alfred E Haigh at 34 King William Street, Adelaide.
Preview sample
Investigating a Social Marketing Issue - Gambling Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
Free
The paper "Investigating a Social Marketing Issue - Gambling" is a perfect example of marketing coursework. Problem Gambling is an issue that is growing around the globe. It is at the rate of 0.5 to 3 percent in Europe; approximately 0.6 percent in the United Kingdom and 0.7 percent in Norway. Problem gamblers in the United States are approximately 2.3 percent (Hing, 2002).
Preview sample
Marketing Plan for IKEA Company Marketing Case Study
13 pages (3484 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for IKEA Company" is a perfect example of a marketing case study. Globalization, sustainability, and technological innovation are some of the biggest drivers of business in any market. In this respect, companies should maintain the agility to gain competitive advantage. Competitive marketing strategies are robust when a company’s strength is positioned against the competitor’s weakness.
Preview sample
Marketing Plan for Macedon Ranges Marketing Case Study
12 pages (3389 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Macedon Ranges" is an outstanding example of a marketing case study. Macedon Ranges,(2009 p1) tourism is center of economic growth and employment opportunities for many people globally. Macedon Ranges (MR), in Melbourne, is a known site for both the national and international tourists. It is well known for a number of special features they include, boutique cellar doors, boutique shops.
Preview sample
How Principles and Practices of Service Marketing Apply to Movies Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
Free
The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe.
Preview sample
Strategic Management for Hornby Marketing Case Study
16 pages (4131 words) , Download 1 , Case Study
Free
The paper "Strategic Management for Hornby" is a good example of a marketing case study. Hornby is an iconic brand for children’s toys and models popular with collectors. The company is highly associated with the electric trains, tracks, speed controllers, buildings and scenery among other items (Thompson, 2003). The company has its main focus on development, production and supply of different toy models.
Preview sample
Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits Marketing Case Study
9 pages (2371 words) , Download 1 , Case Study
Free
The paper "Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits " is a great example of a marketing case study. Marketing strategy is a tactical action designed to optimize the allotment of resource for the company in order to supply quality know-how to customers. There is a direct correlation between superior marketing strategy and the quality of integrated marketing mix.
Preview sample
How Micro and Macro-Environment Factors Affecting the Operations of the Business Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
Free
The paper "How Micro and Macro-Environment Factors Affecting the Operations of the Business" is a perfect example of a case study on marketing. The micro-environmental factors include the forces that are close to the firm and have a direct impact on its operations (Kotler & Armstrong, 2013). The forces have the ability to affect the internal operations of the company for a short period of time.
Preview sample
Qantas Strategic Focus Marketing Case Study
8 pages (2219 words) , Download 1 , Case Study
Free
The paper "Qantas’ Strategic Focus " is a perfect example of a marketing case study. Strategic marketing decisions are the game changers in today’s competitive business world. Strategic marketing decisions undertaken by organizations are manifested in the marketing mix (4 P’s of Marketing). The management has to overcome both international and external barriers to effective marketing.
Preview sample
The Target Market Which the Business Has to Be Aimed Marketing Assignment
6 pages (1628 words) , Download 0 , Assignment
Free
The paper "The Target Market Which the Business Has to Be Aimed " is an outstanding example of a marketing assignment. Firstly, the business will look at independent travellers who travel with a predetermined itinerary and look towards purchasing different services. The prime reason for looking to attract independent travellers is that it comprises about 55% of the people travelling.
Preview sample
International Marketing: McDonalds Marketing Case Study
9 pages (2315 words) , Download 0 , Case Study
Free
The paper "International Marketing: McDonald’s" is a good example of a marketing case study. The case study presents information on challenges or problems associated with international marketing. McDonald’s continuously expand across the world and has to engage with different governments. The different stakeholders including customers present different views when it comes to the products such as obesity.
Preview sample
Introduction of Microsoft Band 2 into the Market Marketing Case Study
10 pages (2714 words) , Download 0 , Case Study
Free
The paper "Introduction of Microsoft Band 2 into the Market" is a great example of a marketing case study. The marketing of a new product or a service is not what used to be a few decades ago. During those days, one needed to hire a public relations agency to draft a press statement and organize for a tour of the press.
Preview sample
Altitude Coffee Roastery in Armidale - Marketing Strategy Marketing Assignment
6 pages (1751 words) , Download 0 , Assignment
Free
The paper "Altitude Coffee Roastery in Armidale - Marketing Strategy " is a perfect example of a marketing assignment. Rachel and Darryl Stace started Altitude Coffee Roastery in Armidale in the year 2008 which was the first coffee roaster as well as café with a cosmopolitan style. The strategy adopted by the business entailed attracting coffee lovers drawn from all walks of life.
Preview sample
The Process of Industry Evaluation Marketing Assignment
6 pages (1534 words) , Download 0 , Assignment
Free
The paper "The Process of Industry Evaluation" is a good example of a marketing assignment. Business ethics can be termed as the proper business policies and norms that regard to issues such as corporate social responsibility, bribery and corruption, corporate governance and discrimination. Ethics in business form a basis for business operation and acceptance.
Preview sample
Comparison of two Markets - Europe and China Marketing Case Study
8 pages (2205 words) , Download 0 , Case Study
Free
The paper "Comparison оf two Markets - Eurоре and China" is a great example of a marketing case study. The development of international business has heightened the need for international market selection especially for companies marketing strategies. Companies are therefore in the race to comprehend the geographical, demographical, economic, social and political characteristics as compared to their home countries.
Preview sample
Strategic Analysis for Rwanda Marketing Case Study
6 pages (1832 words) , Download 0 , Case Study
Free
The paper "Strategic Analysis for Rwanda" is a perfect example of a marketing case study. Taiwanese technology firm Alpha Response Technology Solutions (ARTS) intends to get into the Rwandese technology industry. It necessitates a comprehensive strategic analysis which criticizes the business propensity of Rwanda.
Preview sample
Increasing of Customer Information of a Service Marketing Coursework
7 pages (1971 words) , Download 0 , Coursework
Free
The paper "Increasing of Customer Information of a Service" is a great example of marketing coursework. Intangibility, inseparability, variability, and perishability are four factors that distinguish the marketing of services from product marketing since these characteristics affect the buying behavior of customers during the buying process.
Preview sample
Global Marketing Issues The Power Of Monopolists Marketing Assignment
9 pages (2432 words) , Download 1 , Assignment
Free
Prices in a market economy indicate a lot about the goods and services in the industry. Because prices are used to regulate the interaction between the demand and supply of a certain good, it signals when the supply is enough for a given demand. Prices may indicate either a shortage or a surplus in the supply. 
Preview sample
The Role of Consumer Information in Public Policy Marketing Article
7 pages (1750 words) , Download 1 , Article
Free
The main concern from the aggrieved parties it turned out later had not as much to do with food safety but lack of sufficient consumer information which resulted in many eating horse meat against their will. This occasioned several ramifications and the company involved was embroiled in several laws suite across Europe and America and ended up losing a great deal of business because of the negative publicity.
Preview sample
Targen Market of Listerine Mouthwash Marketing Case Study
8 pages (2239 words) , Download 0 , Case Study
Free
The paper "Target Market of Listerine Mouthwash" is a great example of a marketing case study. Woolworths Holding Limited is one of the largest supermarkets in Australia and is owned by Woolworths Limited. The company sells goods and services which include electronics, clothing, food and banking services such as loans and visa card.
Preview sample
Brand Development of Red Bull Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
Free
The paper "Brand Development of Red Bull" is a perfect example of a marketing case study. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.
Preview sample
HBD Inc Students Consumer Behavior Marketing Case Study
10 pages (2992 words) , Download 0 , Case Study
Free
The paper "HBD Inc Students’ Consumer Behavior " is an outstanding example of a marketing case study. The research report is built with the purpose of evaluating the student customers and their general behavior in banking activities. The HBD Inc bank has developed market research on establishing service quality based on different levels of customers’ perception in regard to the business service they offer.
Preview sample
Challenges That Steriline Racing Faces Marketing Case Study
6 pages (1784 words) , Download 0 , Case Study
Free
In general, the paper "Challenges That Steriline Racing Faces" is a great example of a marketing case study. Businesses all around the world are looking towards increasing their reach by having businesses abroad so that the business is able to have a route through which it can earn continuous revenues.
Preview sample
Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan Marketing Case Study
20 pages (5520 words) , Download 0 , Case Study
Free
The paper "Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan" is a perfect example of a marketing case study. This paper presents a business report on country analysis and foreign market entry mode choice. The report focuses on the market of pet care products internationally of a company that has been expanding rapidly but has now saturated in the domestic market with the same products.
Preview sample
Business Plan Enjoyable Travel Agency Based in Melbourne, Australia Marketing Case Study
17 pages (4588 words) , Download 0 , Case Study
Free
The paper "Business Plan Enjoyable Travel Agency Based in Melbourne, Australia" is an outstanding example of a marketing case study. “Enjoyable Travel Agency” will be a full-service travel agency located in Melbourne suburbs in Australia. In order to launch the operations of this business successfully, the founders estimate that they will require a total of $119,250.
Preview sample
Business Plan for Bouncing Babies, a Baby Food Brand in the UK Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "Business Plan for Bouncing Babies, a Baby Food Brand in the UK" is a great example of a marketing case study. The baby food market consists mainly of baby cereals, baby snacks, bottled and canned baby food and others. The leading suppliers of baby food in the United Kingdom are global players, H.J Heinz and Company, Royal Numico and Hipp (researchandmarkets.com, 2006).
Preview sample
Brand Image and Brand Salience Concepts Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
Free
The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.
Preview sample
The Charity Sector in the UK Marketing Case Study
7 pages (1969 words) , Download 1 , Case Study
Free
The paper "The Charity Sector in the UK " is an outstanding example of a marketing case study. The charity sector in the UK has been experiencing a lot of changes in the last decade and this is mostly linked to the structural landscape of the sector and also to the external environment in which they are supposed to operate.
Preview sample
Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales Marketing Case Study
12 pages (3225 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales" is a good example of a marketing case study. This is a marketing plan for a ‘Fun Features restaurant’ a full-service restaurant in Parramatta, New South Wales. The restaurant will provide a community garden, themed dining areas, as well as complementary services in a casual, comfortable, and relaxing setting.
Preview sample
Apple Incorporation Company - Strategic Marketing Management Marketing Case Study
19 pages (5727 words) , Download 0 , Case Study
Free
The paper "Apple Incorporation Company - Strategic Marketing Management" is a great example of a marketing case study. This is an assessment document that concentrates on analyzing the various marketing strategies that are employed in developing, introducing, growing, maturing, and declining Apple Inc.’s products.
Preview sample
Marketing Strategies That Can Bbe Implemented by The Rockwell Beverage Co Marketing Case Study
6 pages (1836 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies That Can Be Implemented by The Rockwell Beverage Co " is an outstanding example of a marketing case study. The present paper seeks to devise appropriate marketing strategies that can be implemented by The Rockwell Beverage Co in order to get a market share for its soft drink- Everyday Sunday newly introduced in the Australian market.
Preview sample
Guidance and Counseling on Health to the Veteran Families Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
Free
The paper "Guidance and Counseling on Health to the Veteran Families" is a good example of a marketing case study. The Partners of Veterans Association of Australia Inc. is a non-profit making organization located in Australia. The organization was founded as the effect of common needs. Several organized but partnering groups, which weren’t affiliated, from Wauchope, Sydney, Central Coast, Maitland and Tamworth initiated the unity in 1999.
Preview sample
Importance of Marketing within Disney Theme Park Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
Free
The paper "Importance of Marketing within Disney Theme Park" is a perfect example of a marketing case study. With increased globalization and competition, marketing is gaining increased prominence and is defined as a process that all organizational functions participate and as an orientation that every person in the company shares.
Preview sample
Business Analysis of Starbucks Corporation Marketing Case Study
15 pages (4011 words) , Download 0 , Case Study
Free
The paper "Business Analysis of Starbucks Corporation" is an outstanding example of a marketing case study. The first Starbucks outlet was opened in 1971 in Seattle, Washington and was the brainchild of three friends, two teachers and one writer, who got their inspiration from Alfred Peet, founder of Peet’s Coffee and Tea.
Preview sample
Laneway Festivals Marketing Campaign Marketing Case Study
8 pages (2487 words) , Download 2 , Case Study
Free
The paper "Laneway Festivals Marketing Campaign" is a good example of a marketing case study. The recent launching of Laneway Festivals in Singapore and its continued growth implies that the event has the potential to reach a wider international audience. This, therefore, implies that the festival requires a marketing strategy that fits a multinational event.
Preview sample
Samsung Galaxy Note 3 Campaign Marketing Case Study
8 pages (2289 words) , Download 0 , Case Study
Free
The paper "Samsung Galaxy Note 3 Campaign" is a great example of a marketing case study. Samsung Electronics Co. Ltd is a South Korean multinational electronics company that has it’s headquartered in Suwon, South Korea. It is the world’s leading information technology company by revenue since the year 2009 (CHANG 2011, pg76).
Preview sample
Business Model of Haier in the US Market Marketing Case Study
15 pages (3958 words) , Download 0 , Case Study
Free
The paper "Business Model of Haier in the US Market" is a perfect example of a marketing case study. Haier is the world’s fourth-largest white good manufacturer and was founded in the year 1984 under the chairmanship of Mr Zhang Ruimin. This assignment has been prepared with an objective to develop a business plan for Haier in the USA.
Preview sample
New Venture Marketing Plan Marketing Case Study
8 pages (2118 words) , Download 0 , Case Study
Free
The paper "New Venture Marketing Plan" is an outstanding example of a marketing case study. Prioritize customers need: We avail our services of giving solution to customers’ psychological problems through online channels. For us to basically understand there a problem, we listen carefully and offer a solution. At the end of the discussion, we may ask our customers how convenient the find our services to be compared with others.
Preview sample
Market Entry Option - Chery Cars China Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
Free
The paper "Market Entry Option - Chery Cars China" is a great example of a marketing case study. Chery as an automobile manufacturer producing SUV’s, minivans and cars has to found a way of penetrating into the U.S.A car market. There are various methods of new market entry that a manufacturing company can exploit when trying to penetrate a new market.
Preview sample
Marketing Activities That Have Contributed to Primarks Success Marketing Case Study
8 pages (2233 words) , Download 0 , Case Study
Free
The paper "Marketing Activities That Have Contributed to Primark’s Success" is a perfect example of a marketing case study. Primark is a leading fashion retailer with a presence in several countries. The clothing retailer has a reputation for providing clothes at a reduced cost in its outlets. The company started in Dublin in June 1969 and later spread to various countries through the provision of fashion using the right market segmentation.
Preview sample
How Context Frames Exchange Marketing Coursework
11 pages (3207 words) , Download 0 , Coursework
Free
The paper "How Context Frames Exchange" is an outstanding example of marketing coursework. The service-dominant (SD) logic is a concept that emphasizes on services. The service-dominant logic looks beyond the use of goods in the market to a service dominated market. The main tools in the service-dominant logic are skills and knowledge as opposed to the logic of the good which looks at physical resources.
Preview sample
    6401 - 6450 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us