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Marketing Essays

Result for Subject Marketing:
19897 essays
Business Plan Enjoyable Travel Agency Based in Melbourne, Australia Marketing Case Study
17 pages (4588 words) , Download 0 , Case Study
Free
The paper "Business Plan Enjoyable Travel Agency Based in Melbourne, Australia" is an outstanding example of a marketing case study. “Enjoyable Travel Agency” will be a full-service travel agency located in Melbourne suburbs in Australia. In order to launch the operations of this business successfully, the founders estimate that they will require a total of $119,250.
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Business Plan for Bouncing Babies, a Baby Food Brand in the UK Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
The paper "Business Plan for Bouncing Babies, a Baby Food Brand in the UK" is a great example of a marketing case study. The baby food market consists mainly of baby cereals, baby snacks, bottled and canned baby food and others. The leading suppliers of baby food in the United Kingdom are global players, H.J Heinz and Company, Royal Numico and Hipp (researchandmarkets.com, 2006).
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Brand Image and Brand Salience Concepts Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.
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The Charity Sector in the UK Marketing Case Study
7 pages (1969 words) , Download 1 , Case Study
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The paper "The Charity Sector in the UK " is an outstanding example of a marketing case study. The charity sector in the UK has been experiencing a lot of changes in the last decade and this is mostly linked to the structural landscape of the sector and also to the external environment in which they are supposed to operate.
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Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales Marketing Case Study
12 pages (3225 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan Fun Features Restaurant in Parramatta, New South Wales" is a good example of a marketing case study. This is a marketing plan for a ‘Fun Features restaurant’ a full-service restaurant in Parramatta, New South Wales. The restaurant will provide a community garden, themed dining areas, as well as complementary services in a casual, comfortable, and relaxing setting.
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Apple Incorporation Company - Strategic Marketing Management Marketing Case Study
19 pages (5727 words) , Download 0 , Case Study
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The paper "Apple Incorporation Company - Strategic Marketing Management" is a great example of a marketing case study. This is an assessment document that concentrates on analyzing the various marketing strategies that are employed in developing, introducing, growing, maturing, and declining Apple Inc.’s products.
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Marketing Strategies That Can Bbe Implemented by The Rockwell Beverage Co Marketing Case Study
6 pages (1836 words) , Download 0 , Case Study
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The paper "Marketing Strategies That Can Be Implemented by The Rockwell Beverage Co " is an outstanding example of a marketing case study. The present paper seeks to devise appropriate marketing strategies that can be implemented by The Rockwell Beverage Co in order to get a market share for its soft drink- Everyday Sunday newly introduced in the Australian market.
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Guidance and Counseling on Health to the Veteran Families Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
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The paper "Guidance and Counseling on Health to the Veteran Families" is a good example of a marketing case study. The Partners of Veterans Association of Australia Inc. is a non-profit making organization located in Australia. The organization was founded as the effect of common needs. Several organized but partnering groups, which weren’t affiliated, from Wauchope, Sydney, Central Coast, Maitland and Tamworth initiated the unity in 1999.
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Importance of Marketing within Disney Theme Park Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
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The paper "Importance of Marketing within Disney Theme Park" is a perfect example of a marketing case study. With increased globalization and competition, marketing is gaining increased prominence and is defined as a process that all organizational functions participate and as an orientation that every person in the company shares.
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Business Analysis of Starbucks Corporation Marketing Case Study
15 pages (4011 words) , Download 0 , Case Study
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The paper "Business Analysis of Starbucks Corporation" is an outstanding example of a marketing case study. The first Starbucks outlet was opened in 1971 in Seattle, Washington and was the brainchild of three friends, two teachers and one writer, who got their inspiration from Alfred Peet, founder of Peet’s Coffee and Tea.
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Laneway Festivals Marketing Campaign Marketing Case Study
8 pages (2487 words) , Download 2 , Case Study
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The paper "Laneway Festivals Marketing Campaign" is a good example of a marketing case study. The recent launching of Laneway Festivals in Singapore and its continued growth implies that the event has the potential to reach a wider international audience. This, therefore, implies that the festival requires a marketing strategy that fits a multinational event.
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Samsung Galaxy Note 3 Campaign Marketing Case Study
8 pages (2289 words) , Download 0 , Case Study
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The paper "Samsung Galaxy Note 3 Campaign" is a great example of a marketing case study. Samsung Electronics Co. Ltd is a South Korean multinational electronics company that has it’s headquartered in Suwon, South Korea. It is the world’s leading information technology company by revenue since the year 2009 (CHANG 2011, pg76).
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Business Model of Haier in the US Market Marketing Case Study
15 pages (3958 words) , Download 0 , Case Study
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The paper "Business Model of Haier in the US Market" is a perfect example of a marketing case study. Haier is the world’s fourth-largest white good manufacturer and was founded in the year 1984 under the chairmanship of Mr Zhang Ruimin. This assignment has been prepared with an objective to develop a business plan for Haier in the USA.
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New Venture Marketing Plan Marketing Case Study
8 pages (2118 words) , Download 0 , Case Study
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The paper "New Venture Marketing Plan" is an outstanding example of a marketing case study. Prioritize customers need: We avail our services of giving solution to customers’ psychological problems through online channels. For us to basically understand there a problem, we listen carefully and offer a solution. At the end of the discussion, we may ask our customers how convenient the find our services to be compared with others.
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Market Entry Option - Chery Cars China Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
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The paper "Market Entry Option - Chery Cars China" is a great example of a marketing case study. Chery as an automobile manufacturer producing SUV’s, minivans and cars has to found a way of penetrating into the U.S.A car market. There are various methods of new market entry that a manufacturing company can exploit when trying to penetrate a new market.
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Marketing Activities That Have Contributed to Primarks Success Marketing Case Study
8 pages (2233 words) , Download 0 , Case Study
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The paper "Marketing Activities That Have Contributed to Primark’s Success" is a perfect example of a marketing case study. Primark is a leading fashion retailer with a presence in several countries. The clothing retailer has a reputation for providing clothes at a reduced cost in its outlets. The company started in Dublin in June 1969 and later spread to various countries through the provision of fashion using the right market segmentation.
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How Context Frames Exchange Marketing Coursework
11 pages (3207 words) , Download 0 , Coursework
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The paper "How Context Frames Exchange" is an outstanding example of marketing coursework. The service-dominant (SD) logic is a concept that emphasizes on services. The service-dominant logic looks beyond the use of goods in the market to a service dominated market. The main tools in the service-dominant logic are skills and knowledge as opposed to the logic of the good which looks at physical resources.
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Marketing Plan for University of Wales Trinity Saint Davids E-learning Product Marketing Case Study
9 pages (3070 words) , Download 0 , Case Study
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The paper "Marketing Plan for University of Wales Trinity Saint David’s E-learning Product" is a good example of a marketing case study. This report is a marketing plan developed to the senior management of University of Wales Trinity Saint David. Besides, the paper presents some of the possible challenges or barriers to market entry that are best explained using Porter’s model of five forces.
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Tesco's Marketing Plan Marketing Case Study
10 pages (2884 words) , Download 0 , Case Study
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The paper "Tesco’s Marketing Plan" is a great example of a marketing case study. This is a report on a marketing campaign for Tesco for the launch of their new services which is the sale of new cars. Following the detailed research, a marketing team has been set to analyze the conditions and economic atmosphere of the contemporary UK market before undertaking a marketing campaign.
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The Consumer Decision-Making Process and Buyer Behavior Marketing Coursework
8 pages (2263 words) , Download 0 , Coursework
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The paper "The Consumer Decision-Making Process and Buyer Behavior" is a perfect example of marketing coursework. There are variables that affect the behavior of customers while making decisions to purchase mobile phone contracts. The decision-making process is essential to marketers dealing with electronics because it leads to capitalization on the buying behavior.
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Why Social Media, such as Facebook Is Classified as a Public Communication Marketing Assignment
8 pages (2311 words) , Download 0 , Assignment
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The paper "Why Social Media, such as Facebook Is Classified as a Public Communication" is an outstanding example of a marketing assignment. Using the term public communication in social media means that such sites are public necessities and hence must be controlled by the government.
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Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
Free
The paper "Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE" is a good example of a marketing case study. The journal article “Brand management in the small and medium enterprise: evidence from Dubai, UAE” is about the attitudes and views on branding and brand management concerning small and medium businesses in Dubai.
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SME in Dubai towards Branding and Brand Management Marketing Case Study
7 pages (1897 words) , Download 0 , Case Study
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The paper "SME in Dubai towards Branding and Brand Management" is a great example of a marketing case study. The aim of the article is to evaluate the attitudes of owners and managers of small and medium-sized enterprises SME in Dubai towards branding ad brand management. In a review of the literature, the article notes that many SMEs fail in a short period of time due to their inability to withstand the competitive forces in the market.
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International Marketing Plan for Telstra Corporation Marketing Case Study
18 pages (5383 words) , Download 0 , Case Study
Free
The paper "International Marketing Plan for Telstra Corporation " is a great example of a marketing case study. This is document is an international marketing plan for Telstra Corporation for 2010-2015. The marketing plan outlines how Telstra Corporation is set to survive the intense completion in the market sphere by addressing all the products that are branded retail consumer, as well as the respective packaging.
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New World Wine of Hunter Valley Marketing Term Paper
19 pages (5820 words) , Download 0 , Term Paper
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The paper "New World Wine of Hunter Valley" is a great example of a Marketing Term Paper. Hunter Valley Wine Region boasts of good climate, experienced producers and growers alongside the soils. The region is home to more than 150 wineries and cellar doors. The flavors are tempting in any palate given the unique range of flavors (Lockshin et al. 2000).
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Strategies for Environmental Advertising and Consumer Behavior Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
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The paper "Strategies for Environmental Advertising and Consumer Behavior " is a great example of a Marketing Case Study. Green shoppers tend to be older members of the society with relatively high incomes, good education and tend to exist in small families. However, these shoppers are not limited to this category as they are distributed across diverse demographics.
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Business Ethics And The Internet Marketing Case Study
8 pages (2498 words) , Download 0 , Case Study
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The paper "Business Ethics And The Internet" is a wonderful example of a Marketing Case Study. The emergence of internet development and adoption in business operations led to the emergence and occurrence of fundamental challenges in organizational management. In this case, organizations through social networking sites (SNS) establishment has established new marketing approaches. 
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How to Enhance Marketing Communications Marketing Assignment
7 pages (1905 words) , Download 0 , Assignment
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The paper "How to Enhance Marketing Communications" is a wonderful example of a Marketing Assignment. In buzz marketing, the advertiser communicates a marketing message to few influential individuals who in turn have word of mouth conversations flattering the ones they talk to as they feel ‘in the know’ and in turn spread the word to their colleagues and friends.
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Healthy Food for Children Marketing
11 pages (3910 words) , Download 0
Free
The paper "Healthy Food for Children" is a great example of a Marketing Business Plan. Diabetes has become a common lifestyle disease in Australia. About three million Australians lived with diabetes by 2013 (Vos & Strydom, 1998). Children are prone to diabetes and other ailments People suffering from diabetes usually face many complications caused by this condition. 
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Value-Creating Networks Issues Marketing Case Study
8 pages (2275 words) , Download 0 , Case Study
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The paper "Value-Creating Networks Issues" is a great example of a Marketing Case Study. Customer’s impression formation is determined by servicescapes (physical environments) which may be positive or negative. Emotional states are preceded by cognitive states. Better service encounter entails training to increase employee performance, productivity, and motivation in catering services.
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Establishing and Maintaining Project Alignment Marketing
17 pages (4740 words) , Download 0
Free
The paper "Establishing and Maintaining Project Alignment" is a great example of a Marketing Business Plan. Globalization has led to the emergence of new business concepts in the industry. As such, a majority of the organizations have developed internationalization strategies in a bid to capture and expand in such respective international markets. 
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Consumer Decision-Making Marketing Term Paper
12 pages (3769 words) , Download 0 , Term Paper
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The paper "Consumer Decision-Making" is a perfect example of a Marketing Term Paper. Consumer decision making looks at the process which the consumers undergo when making a purchase decision. In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior. 
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Definitions of Celebrity Endorsement Marketing Case Study
7 pages (2347 words) , Download 0 , Case Study
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The paper "Definitions of Celebrity Endorsement" is a perfect example of a Marketing Case Study. Many organizations are contemplating the best ways they can improve their competitive advantage in the global market. In this regard, they are applying various strategies that can help to create awareness of the products the better in the market (Elberse & Jeroen 2012). 
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Marketing Products And Services In A Dynamic Environment Marketing Case Study
9 pages (3010 words) , Download 0 , Case Study
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The paper "Marketing Products And Services In A Dynamic Environment" is a wonderful example of a Marketing Case Study. Before a company decides to penetrate into a new market, it must consider if the product has the features which can enable it to excel in the market. The Lucozade brand can be assimilated into the market if the company conducts some research to understand the consumer.
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A Measure of Export Market Orientation Marketing Case Study
9 pages (2650 words) , Download 0 , Case Study
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The paper "A Measure of Export Market Orientation" is a great example of a Marketing This report has been drafted in a comprehensive manner to focus on the topic “Marketing Orientation” and various components and its impact and influence on HSBC Bank. The report also looks to assess the effectiveness of marketing orientation.  
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Measuring Marketing Performance Marketing Case Study
14 pages (3949 words) , Download 0 , Case Study
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The paper "Measuring Marketing Performance" is a perfect example of a Marketing Case Study. In this section, we shall consider the various strategies practiced by SportUNE business when it comes to dealing with the new market entries, growth markets, mature and declining markets. The main aim of this study is to investigate the ways in which farms behave.
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Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children Marketing Case Study
8 pages (2778 words) , Download 0 , Case Study
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The paper "Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children" is an outstanding example of a marketing case study. The internet has significantly changed the way in which business is conducted today, particularly in relations to direct marketing. Over time, internet-based technologies have provided businesses with numerous tools and platforms.
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Consumer Packaged Goods in Australia Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
Free
The paper "Consumer Packaged Goods in Australia" is a good example of a marketing assignment. Consumer packaged goods (CPG) or Fast-moving consumer goods (FMCG) are low-cost goods or products that are sold fast, usually in a matter of days. FMCG constitute a large part of consumers’ budget in Australia.
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Service-Scape in Marketing Marketing Coursework
7 pages (2076 words) , Download 0 , Coursework
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The paper "Service-Scape in Marketing" is a great example of marketing coursework. The modern corporate world experience intense competition where many firms now operate in the same industries and offer almost the same services or similar products to the customers. The intense competitive pressures exerted to the managements compel them to scale up their games so that they can remain relevant in business.
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Perceptions of Consumers towards Responsible Gambling Marketing
20 pages (6268 words) , Download 0
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The paper "Perceptions of Consumers towards Responsible Gambling" is a great example of a marketing report. Gambling is a controversial topic in advertising because it determines the level of trust that consumers have on a particular product or service advertised. There are polarized views with regards to advertising with some views supportive of the idea while others opposing the idea.
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Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
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The paper "Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai " is a perfect example of a marketing case study. E-marketing is emerging as an integral part of business strategies that most companies and institutions are using to create a competitive edge over their rivals.
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Consumer Digital Journey: JB HI-FI Marketing Case Study
6 pages (1773 words) , Download 0 , Case Study
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The paper "Consumer Digital Journey: JB HI-FI" is an outstanding example of a marketing case study. The focus of this assignment would be on JB HI-FI Company, which bases its core operations in distributing music CDs across the Australian and New Zealand markets. JB Hi-FI is a company based in Australia; Melbourne, that deals in the selling of electronics products like radios and television sets.
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Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
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The paper "Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants " is a great example of a marketing case study. Companies tend to operate on inactive strategies that cost it the benefit of advancing. In Australia, research indicates that there are myriad small and medium businesses that fail to excel due to poor strategies.
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Employee Loyalty Effect on Consumer Loyalty and Company Performance Marketing Coursework
10 pages (2838 words) , Download 0 , Coursework
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Generally speaking, the paper "Employee Loyalty Effect on Consumer Loyalty and Company Performance" is a good example of marketing coursework. The main objective of any business enterprise is to ensure there are employees who have the ability to deliver quality services and products to the customers.
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance Marketing Coursework
8 pages (2373 words) , Download 0 , Coursework
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The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing.
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Marketing Analysis of Matalan in Saudi Arabia Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Matalan in Saudi Arabia" is a great example of a marketing case study. Matalan is a British company that largely specializes in fashion and homeware. The company was founded in 1985 by John Hargreaves. Since then, it has opened numerous stores throughout the United Kingdom. The company has chosen outside the town as the ideal location for its stores.
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Environmental Analysis of Samsung Company in China Marketing Case Study
9 pages (2407 words) , Download 0 , Case Study
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The paper "Environmental Analysis of Samsung Company in China" is a perfect example of a marketing case study. Samsung is a smartphone manufacturing company in South Korea. It has expanded its market share to most parts of the world both in developing and developed nations. The United States and the United Kingdom have developed nations which are served by Samsung while Africa, Asia and Australia are among the developing nations served by Samsung.
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Marketing Strategy for the Maida Vale Supper Deil Marketing Case Study
22 pages (6568 words) , Case Study
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Generally speaking, the paper "Marketing Strategy for the Maida Vale Supper Deil" is an outstanding example of a marketing case study. Maida vale supper deil is a relatively small business enterprise which is located at the High Wycombe, Perth, Australia. It is one of the convenient stores in this region.
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Turning the Job You Have into the Job You Want Marketing Coursework
8 pages (2292 words) , Download 0 , Coursework
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The paper "Turning the Job You Have into the Job You Want" is a good example of marketing coursework. In many times, I have believed that people who have secured jobs are the happiest individuals in the world because they are able to meet their needs. The belief has stuck in many years and even McGregor’s’ theory claim that employees intrinsically hate work could not change my mind.
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Designing Marketing Campaign for Coca-Cola Company Marketing Case Study
17 pages (4702 words) , Download 0 , Case Study
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The paper "Designing Marketing Campaign for Coca-Cola Company " is a great example of a marketing case study. Recent research studies indicate that different markets continue to become more and more competitive. The increase in the number of firms in different industries is arguable the major cause of the stiff competition witnessed in the recent past. In order to remain competitive in the markets and retain its market position.
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