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Marketing Essays

Result for Subject Marketing:
19702 essays
Impact of Consumer Buying Behaviour on the Apparel Industry in London and Jordan Marketing Assignment
7 pages (1792 words) , Download 0 , Assignment
Free
How is the fashion industry in the UK different from other parts of the world? This was the last research question that the research aimed at answering. Buying behavior affected by advertisements in the UK fashion industry is what makes the distinct UK fashion industry from all other fashion markets globally.
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Advertising and Consumer Buying Behavior in the Apparel Industry Marketing Dissertation
49 pages (10054 words) , Download 1 , Dissertation
Advertising is the most important tool to promote and create awareness about the product in the minds of the customers. In the case of the apparel industry, the celebrity endorsement in the UK market is an effective tool for specific customer segments. Most of the people get attracted to celebrities who are promoting any specific brand or product. 
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Reality TV Marketing Strategy Marketing Term Paper
7 pages (2238 words) , Download 1 , Term Paper
Free
Marketing is an essential part of business operations. It enables organizations to inform consumers about the availability of a product in the market. In addition, producers introduce new products in the market through marketing. The marketing strategies utilized by businesses determine the success of the product in the industry.
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SWOT of Human Resource Management, Marketing, Finance and Accounting, Societal, and Green Marketing Marketing Assignment
9 pages (2587 words) , Download 0 , Assignment
Free
The paper “SWOT of Human Resource Management, Marketing, Finance and Accounting, Societal, and Green Marketing” is a meaty example of a marketing assignment. The company has enough strength to become the potential leader in the furniture industry. They have a good marketing strategy, in where they display their products for selling and the buyers can choose their product.
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Dell - Marketing Principles for Business Marketing Case Study
9 pages (2353 words) , Download 0 , Case Study
Free
The paper “Dell - Marketing Principles for Business” is a valuable example of the marketing case study. Dell is one of the leading personal computer manufacturing companies in the world. Having entered into the PC business not earlier than 25 years ago, the company is highly distinguished from most of the rest by its strategies that not only reduce the production cost.
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Strategic Marketing of Renova Company Marketing Business Plan
16 pages (4371 words) , Download 0 , Business Plan
Free
The company manufactures a number of paper products including kitchen rolls, toilet paper, wet wipes, female hygienic products, writing paper, printing paper, makeup-removing tissues, paper handkerchiefs, facial tissues, napkins are other types of tissue products which find multiple uses in domestic and sanitary functions.
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Marketing Communication Strategy Marketing Assignment
6 pages (1830 words) , Download 1 , Assignment
Free
Integrated Marketing Communication (IMC) helps to involve consumers in the communication process of the organization while guiding them through the purchasing process. In contrast, the lack of integrated marketing communication will result in multiple communication strategies that may undermine the brand of the organization and create confusion among its customers.
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Kwiggle Bikes: Marketing Marketing Case Study
12 pages (3421 words) , Download 0 , Case Study
Free
Eminent scholars have pointed out that public relations are a very powerful promotional mix as they serve the dual purpose of promotion and defense of the product along with the interaction with the customers. Public relations of Kwiggle bikes can be improved by using updating press releases, special editorial columns, and press kits. 
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Vehicles Testing Lab Marketing Case Study
19 pages (5010 words) , Download 0 , Case Study
Free
Saudi Arabia has access to various domestic markets, and this makes it a good location for the opening of any company. The country is part of the gulf corporation council and as such, traders can benefit from tariff-free access to the other Gulf States such as Kuwait, Oman, Qatar, and the United Arab Emirates.
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Chick-Fil-A Marketing Strategies Marketing Essay
2 pages (561 words) , Download 0 , Essay
Free
Although Chick-fil-A is widely known due to its stance on a number of controversial public issues, most individuals are able to quickly identify the brand’s famous Eat Mor Chicken television advertisements that feature cows that are attempting to publicize their efforts to have more people switch from eating beef and start eating chicken.
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Online Buying Behaviour Marketing Research Proposal
14 pages (3630 words) , Download 0 , Research Proposal
Free
The paper “Online Buying Behaviour” is an earnest example of the marketing research proposal. The research entails evaluating the consumer online purchasing behavior and the role of the consumer characteristics. It establishes the various characteristics of the consumers and the role of the characteristics in the consumer online purchasing behavior.
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Correlation between Sales Increase and Digital Advertising in Ford Motor Company Marketing Research Paper
8 pages (2566 words) , Download 0 , Research Paper
Free
The scope of the study involved determining the sales that were made by the company because of digital advertising using a prescribed survey method. Obtained data was stored in a database. The result indicated that most of the sales made after a digital advertisement were from clients who learned about the products from the digital platforms.
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The Marketing Manager in Mercedes I Marketing Case Study
8 pages (2446 words) , Download 1 , Case Study
Free
The Ukrainian market is a tricky one to venture into because of the low purchasing power of the population in this country: versus the high cost of production of the product that the company has to offer which in this case is a Mercedes Benz product.
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Marketing Mix: An Analysis of Sainsburys and Aldi Marketing Case Study
12 pages (3385 words) , Download 0 , Case Study
Free
Finally, the investigation is taking place. It has been indicated that the rewards and consumer loyalty program that was instituted by Sainsbury’s was ultimately beneficial, and positive for profitability. With this in mind, Aldi should encourage a similar program to the established and offer to its consumers.
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Cochlear in the Globalization Marketplace Marketing Coursework
8 pages (2253 words) , Download 0 , Coursework
Free
Unlike many other firms that develop a global scope through the gradual expansion of their products, Cochlear had to become global from the very start because of the very nature of what they made. Essentially, a company like Apple Inc. easily established itself in the United States because there were enough clients to sustain it.
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Market and Customers: Apple Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
Free
Demand-based pricing is consumer-focused and the product is priced according to the perceived value of the product to consumers. Demand pricing mainly focuses on the economic condition of a market and the purchasing power of consumers. Such pricing may result in overall loss because it does not consider demand fluctuation and market competition.
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Marketing - Launching a New Vacuum Cleaner in the UK Market Marketing Report
9 pages (2645 words) , Download 1 , Report
Free
The customers of vacuum cleaners are huge in the UK. Eureka Forbes has decided to launch a new vacuum cleaner in the UK market, which will be in form of a robot. The robotic vacuum cleaner will be given specific instructions for the accomplishment of particular cleaning work. The marketing audit of the company is carried to understand whether the product will be successful in the market or not.
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Coca-Cola - Market Analysis and Corporate Social Responsibility in Handling the Issues Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
Free
The paper “Coca-Cola - Market Analysis and Corporate Social Responsibility in Handling the Issues” is a meaningful example of the marketing case study. Being a multinational beverage corporation manufacturer, distributor, and marketer, Coca-Cola has gained intense and widespread distribution in the market. It is a company to watch. Many reasons have led to this settlement in the market.
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The Selfie Song by the Chainsmokers Marketing Case Study
6 pages (1858 words) , Download 1 , Case Study
Free
Marketing has come to assume crucial significance over the years with regard to circulating and popularizing cultural commodities including music. It includes elaborate planning, promotion, packaging as well as publicity in a way that promotes cultural products by attaching a socially significant meaning to it and thus appealing to its target audience. 
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Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
Free
The paper “Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials” is an exciting example of the marketing case study. Organic Food Limited is eager to assist its customers and clients realize their aim and vision of becoming a better firm by utilizing every opportunity that crosses their path.
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Market Position of Nokia in Mature Europe Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
The author provides a company Profile, which entails a report written before and is able to load swiftly when one conducts a search through a tracker or identifier, one is able to view a report describing a business from the names, key financials, ratios, news, and earnings forecasts plus revisions for the company of interest.
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Ford Motors Market Entry Strategy for the Indian Auto Market Marketing Case Study
9 pages (2918 words) , Download 2 , Case Study
Free
The paper "Ford Motors Market Entry Strategy for the Indian Auto Market" is an outstanding example of a marketing case study. This report provides an analysis of the market entry strategy chosen by the US-based automobile manufacturer, the Ford Motors Company. Analysis of the strategic considerations behind the market entry mode decision in relation to the Indian market has shown that the company was pursuing international business.
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Travelodge Hotel Marketing Assignment
10 pages (2908 words) , Download 0 , Assignment
Free
Travelodge was the first budget hotel of U.K. The first branch of the company was opened in 1985, in the A38, Barton, Needle wood. After its inception, Travelodge expanded the scale and scope of its business operations at a significant rate. Over time, the organization has opened more than 500 hotels branches in the U.K.
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Technological progress Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
TECHNOLOGICAL PROGRESS IN PROMOTING FRAUD IN FINANCIAL S by Date Fraud in Financial Institutions Presently, financial institutions face myriad fraud cases both from in and out their premises. Recent technological progress has worsened the situation
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Marketing Concept of Frugl Marketing Case Study
20 pages (5439 words) , Download 0 , Case Study
Free
The marketing concept matches a firm’s capabilities and strengths with the wants of customers. Marketing refers to a management process where services and goods move from the production line to customers. Marketing processes focus on communicating the importance of service to customers. This leads to the creation of demand for the product.
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Marketing Audit Marketing Assignment
10 pages (2643 words) , Download 0 , Assignment
Free
The marketing audit highlights an appraisal or review of existing marketing activities. The following external and internal factors of the present business environment are elaborated in context to travel and tourism industry. The external factors that can affect Visit Britain in United Kingdom (UK) can be divided into three groups: competitive, economic and market environment.
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Marketing Plan for DraftServ Technology Marketing Report
6 pages (1802 words) , Download 2 , Report
Free
The mission of this company is to carry forward the expertise of the company in a self-service beer vending machines, maintain the advanced technology and customer-oriented approach. The vision of this company is to achieve a remarkable reputation in the Australian market. The company is also focusing on some core values which are efficient and consistent delivery services.
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Relationship Between the Components of the Marketing Program Marketing Coursework
8 pages (2752 words) , Download 1 , Coursework
Free
This paper outlines the major conditions that pave the way for the existence of grey markets to be product life cycle characteristics and differing regional supply and demand outlook. These are causes that confirm grey markets to be an international marketing decision-based issue because each of the causes can be rooted in one form of international marketing strategy or the other.
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Marketing Plan: The Old Station Flying Club Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
Free
The questionnaire consists of mainly response option questions. This supports the exploratory view of the survey. It also contains some open ended and closed ended questions. The questions are ordered in a suitable manner to ensure that the flow of response of the sample is maintained as a continuous and uninterrupted flow. 
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John Lewis Marketing and Brand Management Strategies Marketing Assignment
8 pages (2139 words) , Download 1 , Assignment
Free
Having formed a partnership with over 30 enterprises in the United Kingdom alone, the organization has a clear and vibrant branding strategy that diligently attracts customers from a wider margin who enjoy a share of satisfying products at reasonable prices.
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Sainsburys and Tesco Selling Strategies Marketing Report
11 pages (3709 words) , Download 0 , Report
Free
No organization whether local or international can sustain any flaws left in its marketing campaign. Companies must make sure they commit to their customer not only that could add value in their life but also a proposition they could offer. Therefore organizations must make sure all their functions and departments work coherently in an integrated manner.
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Critical Developments in Commerce Theory and Practice Marketing Article
20 pages (5529 words) , Download 0 , Article
Free
Stephen L. Vargo and Robert F. Lusch in their widely acclaimed paper ‘Evolving to a New Dominant Logic for Marketing’ aver that in its most primitive forms, marketing was considered as an exchange of goods. However, over the years, the discipline of marketing has evolved considerably from a goods-dominant (G-D) logic to a service-dominant (S-D) logic.
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Critical Developments in Commerce Marketing Assignment
20 pages (6118 words) , Download 0 , Assignment
Free
The fourth variable is determining value. GD-Logic states that producers determine the value and that value is inside operand resources through exchange-value processes, while SD-Logic asserts that customers perceive and identify value through “value in use,” so companies can only offer “value propositions” and not “real value” automatically.
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Brand Management of Ryanair and EasyJet Marketing Research Paper
15 pages (4409 words) , Download 0 , Research Paper
Free
The dissertation research was completed with the help of interpretive research philosophy. The researcher had followed an inductive approach to research. The research design was cross-sectional in nature. The researcher had utilized a triangulation research strategy for accomplishing the entire research process.
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Marketing Plan for T-Mobile Marketing Assignment
6 pages (1776 words) , Download 1 , Assignment
Free
The company boasts of subscriptions of more than 230 million users, with projections indicating an increase in these figures to 250 million users this year. T-Mobile brand has a presence in more than 50 nations all over the world, making T-Mobile International the 15th largest in the world when it comes to the provision of mobile services. 
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Marketing Communication Strategy: Kwiggle Bikes Marketing Case Study
13 pages (3479 words) , Download 0 , Case Study
Free
The company has made a strategic decision to launch this bike in the UK market. However, the excellent physical characteristics of the bike are not enough for the project to be successful. It requires a through and critical analysis of the cycling industry and segment in the UK, accompanied by effective marketing communications plan. 
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Marketing of a Luxury Brand Bottega Veneta Marketing Report
11 pages (3486 words) , Download 2 , Report
Free
The evaluation of the potential of the current strategies used by the brand would be made based on an understanding of consumer preferences and also through conducting a SWOT Analysis. Strategic direction would be gained through the use of the Ansoff Matrix to help meet the needs of the consumer market.
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Current Marketing Communications Practices of Nordstrom Marketing Assignment
12 pages (3461 words) , Download 0 , Assignment
Free
The company started as a retailer for shoes in the year 1901. Over the years, the company has expanded over many geographical locations by opening up its stores across 36 states in the country. Also, Nordstrom has diversified into a number of fashion-related products like clothing, jewelry, accessories, cosmetics, fragrances, handbags, etc.
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Kwiggle Bikes: A Marketing Plan and Cost Breakdown Projection Marketing Business Plan
12 pages (3153 words) , Download 0 , Business Plan
Free
As a function of engaging sales and promoting profitability, it is absolutely to ensure that a marketing communications plan is developed and is cognizant of the unique benefits, opportunities, weaknesses, and threats of the current business dynamic as well as the way in which a particular product or service might be understood by the consumer.
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The Experiences of Postgraduate Scholars Who Study Abroad Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Research on postgraduate students studying abroad adds to the understanding of the process of internationalization of higher education. This discourse centers on academic experience, reasons identified by students for studying abroad. 17 international postgraduate students from across various countries took part in the study. 
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Marketing Communication Strategy Marketing Assignment
7 pages (2083 words) , Download 0 , Assignment
Free
The paper "Marketing Communication Strategy" is an outstanding example of a marketing assignment. Integrated Marketing communication (IMC) is a technique used for communications branding such that varying modes function together to establish a seamless customer experience (Smith & Taylor, 2004, p. 16).
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Brand Promoting Campaing for Dew Drops Marketing Case Study
7 pages (1994 words) , Download 0 , Case Study
Free
Dew Drops aims at generating the right product mix through the generation of packaged bottles of drinking water in different sizes such that it aims in meeting the demands of both its retail consumer force demanded packaged or distilled drinking water and also of large bottled water aimed at meeting the needs of the corporate and restaurants.
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Pricing strategy for the launch of products in the market Marketing Essay
2 pages (519 words) , Download 1 , Essay
Free
The pricing strategy which is most appropriate for launching the movies online in South Africa would be low price strategy. Low price strategy means that the product is made available to the consumers at lowest prices to the consumers (Business Dictionary.com, 2014). This is
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Principles and Practice of Marketing Marketing Case Study
6 pages (1903 words) , Download 1 , Case Study
Free
In this paper, a proposed product line will be discussed in the form of a marketing plan. The firm, to whom this proposed product is suggested, is Microsoft Corporation (and its UK/European branch). The proposed product is an easy-to-use antivirus software suite, packaged together with a self-learning educational kit.
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Contemporary Branding Perspectives Marketing Report
12 pages (3363 words) , Download 0 , Report
Free
Backed by the idea of marketing strategy, marketing management, brand management and generic strategies for competitive advantage, branding is considered an important economic aspect of the firm while it is potentially viewed as something having vital managerial implications on obtaining sustainable competitive advantage on the part of the firm.
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Travel Plans for Barcelona Marketing Coursework
16 pages (4365 words) , Download 0 , Coursework
Free
The travel plan for elderly couples needs to be made keeping in mind their ailments and inefficiency to climb the stairs and walk long distances. Keeping their taste and preferences in mind and also by adhering to their needs of comfort the 7 outlandish locations have been selected they are listed below: 
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Marketing Analysis of Frugl Marketing Case Study
17 pages (4675 words) , Download 0 , Case Study
Free
The Ansoff Growth matrix is another marketing planning tool commonly used by marketers while implementing a new product or service in the market. ‘Ansoff’s product/market growth matrix suggests that a business’s attempts to grow to depend on whether it markets new or existing products in new or existing markets.
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Morgan Motor Company Limited Brand Development Marketing Case Study
13 pages (3656 words) , Download 1 , Case Study
Free
The company cars are based on the historical concept of the fashion two-seater open cars of the 1920s. According to Charles Morgan, the Managing director, the traditional craft skills are combined with modern car manufacturing technologies and assembly techniques in order to meet the unique customer specifications in each car.
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Technological and Scientific Developments have been Adopted and Used by Marketers Marketing Coursework
15 pages (4042 words) , Download 0 , Coursework
Free
3D printers could bring huge progress in medical areas. They could improve the quality of treatment of procedures and provide better customer experience for patients. If medical technology could be advanced, the patient could receive better quality healthcare. Patients could experience greater customer experience when they go to the hospital. 
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Effect of Fashion Blogs on Young Womens Buying Behaviour When Purchasing Fashion Items Marketing Coursework
11 pages (3260 words) , Download 0 , Coursework
Free
Influential bloggers have captured vital positions in the fashion industry. For instance, editor of American Vogue, Anna Wintour, has been sharing front-row seats with bloggers in the fashion weeks of Paris and Milan. Similar trends have also been observed in the case of Suzy Menkes, fashion editor of International Herald Tribune.
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