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Marketing Essays

Result for Subject Marketing:
19930 essays
Understanding Consumer Choice Marketing Case Study
10 pages (2715 words) , Download 0 , Case Study
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The paper "Understanding Consumer Choice" is a wonderful example of a Marketing Case Study. This report will demonstrate how an understanding of internal factors influencing consumer behaviors could assist in developing a good marketing strategy. The paper will use the Coca-Cola Company as the company of reference. 
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The Effect of Service Price Increases on Customer Retention Marketing Case Study
9 pages (2505 words) , Download 0 , Case Study
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The paper "The Effect of Service Price Increases on Customer Retention" is a wonderful example of a Marketing Case Study. This is a consultant report audit of the seven Ps of service marketing of the Sazón Espresso coffee shop in Adelaide. It is a Mexican coffee shop. The 7 Ps of service marketing include a promotion, product, people, price, physical evidence/infrastructure, place, and processes.
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Developing of New Channels of Distribution to Access the New Markets Marketing Assignment
14 pages (3674 words) , Download 0 , Assignment
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The paper "Developing of New Channels of Distribution to Access the New Markets " is a great example of a Marketing Assignment. The contents of this paper heighten on descriptive components of a strategic marketing plan that should be attached to the organization as well as the aspects of planning to meet the market edge. 
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Integrated Marketing Communications Plan for McDonalds Marketing Case Study
22 pages (5920 words) , Case Study
Nobody downloaded yet
The paper "Integrated Marketing Communications Plan for McDonald's" is a good example of a marketing case study. The McDonald franchise is the world’s largest fast-food restaurants which run the best food outlets not only in Australia but also in other parts of the world. The franchise runs up to 30,000 joints in 118 countries, two hundred of them being in Australia.
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Freuds Theory of Personality and Sherif & Havlands Social Judgement Theory Marketing Case Study
12 pages (3295 words) , Download 0 , Case Study
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The paper "Freud’s Theory of Personality and Sherif & Havland’s Social Judgement Theory" is a perfect example of a marketing case study. The purpose of this report is to analyze a high involvement purchase decision where I was the main decision-maker and consumer of the product and applying Freud’s theory of personality and Sherif & Havland’s Social Judgement Theory to the purchase decision.
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Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation Marketing Case Study
12 pages (3307 words) , Download 0 , Case Study
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The paper "Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation" is a perfect example of a marketing case study.
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Marketing Plan of Great Wall Motor Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
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The paper "Marketing Plan of Great Wall Motor" is a perfect example of a marketing case study. Marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Marketing Audit Report of Clivus Multrum Marketing Case Study
17 pages (4335 words) , Download 0 , Case Study
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The paper "Marketing Audit Report of Clivus Multrum " is an outstanding example of a marketing case study. With the worldwide campaigns about global warming and its effects on the environment, the Australian community requires products that are eco-friendly, cheap and easily available. Consumers world over are increasingly becoming environmentally conscious leading to an increasing preference for demands that fit this new order.
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Marketing Objectives of Green Pizza Restaurant Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
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The paper "Marketing Objectives of Green Pizza Restaurant " is an outstanding example of a marketing case study. The report takes a comprehensive look at Green pizza restaurant and the product it offers, that is pizza, while giving a comprehensive look at the business operations in line with external operations of the business and factors outside the business set up.
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Apple Computers Market Analysis Marketing Case Study
7 pages (2079 words) , Download 0 , Case Study
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The paper "Apple Computers Market Analysis" is a great example of a marketing case study. Apple was founded in 1976 by Steve Jobs and Steve Wojniak and incorporated in 1977; it is headquartered in Cupertino California. The company deals with computer software and hardware and other electronics like iPhones, iPads, and iPods.
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The PEST Analysis of Apple iPhone Marketing Case Study
7 pages (1927 words) , Download 0 , Case Study
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The paper "The PEST Analysis of Apple iPhone " is a perfect example of a marketing case study. Apple’s iPhone is the latest development where the phone has been developed using the internet and is one of the most smartphones which is multimedia enabled. (Apple Website, 2011) The first phone was launched in 2007 and since then has grown to become a status symbol.
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Delivering Services through Intermediaries and Electronic Channels Marketing Coursework
6 pages (1695 words) , Download 0 , Coursework
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The paper "Delivering Services through Intermediaries and Electronic Channels" is a good example of marketing coursework. There are different business journals and magazines which contains various articles on some essential aspects of services marketing such as customer behavior and marketing of products and services.
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Macro-Environmental Forces in Australian Industry Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
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The paper "Macro-Environmental Forces in Australian Industry " is a great example of a marketing case study. Motor vehicle industry in Australia has several companies that manufacture motor vehicles as illustrated by Business information Agency Staff (2001). They include sports utility vehicles (SUVs), buses, cars, vans and medium, light commercial vehicles, heavy and special purpose highway trucks including fire trucks.
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The Launch of One Laptop Per Child Project Marketing Case Study
20 pages (5173 words) , Download 0 , Case Study
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The paper 'The Launch of One Laptop Per Child Project" is a perfect example of a marketing case study. This report gives an overview of “$ 100 Laptop” case analysis a concept which was introduced in 2002 by Professor Nicholas Negroponte successful venture capitalist, author and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT).
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The Motor Vehicle Industry in Australia Marketing Case Study
6 pages (1803 words) , Download 0 , Case Study
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The paper "The Motor Vehicle Industry in Australia" is a good example of a marketing case study. Globalization today is gaining prominence as borders are disappearing and countries are entering into treaties with each other which favour free trade. This has made companies expand their reach. Australia has witnessed growth over all the industries which have made it possible for Australia to be one of the developed nations.
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Viability Changing the Refreshed Reads Business into a Franchise Marketing Case Study
7 pages (1859 words) , Download 0 , Case Study
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The paper "Viability Changing the Refreshed Reads Business into a Franchise" is a great example of a marketing case study. On the basis of the qualitative response from the customers outlined, it is evident that a franchise idea will be a good idea. In essence, three customers out of nine agreed with the plan to make the business a franchise and agreed to make regular visits to the franchise.
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Importance of Market Orientation Marketing Coursework
10 pages (2814 words) , Download 0 , Coursework
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The paper "Importance of Market Orientation" is an outstanding example of marketing coursework. Researchers have continuously asserted that market orientation is a very significant approach to achieving better organizational performance. Market orientation is defined as a firm’s wide generational propagation and its responsiveness towards market intelligence.
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Acquiring and Sustaining Competitive Advantage: Analysis of Waitrose Marketing Case Study
14 pages (3785 words) , Download 3 , Case Study
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The paper "Acquiring and Sustaining Competitive Advantage: Analysis of Waitrose" is a good example of a case study on marketing. Acquiring and sustaining a competitive advantage is not an option for contemporary organizations and institutions. To effectively counter stiff competition is dependent on developing valuable, unique, and inimitable core competencies, resources, and capabilities.
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Tennis Australia as a Brand Marketing Coursework
7 pages (1956 words) , Download 0 , Coursework
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The paper "Tennis Australia as a Brand" is a great example of marketing coursework. Australia had its first tennis tournament in January 1880, played on the courts at Melbourne Cricket Club. Over the next two decades, the popularity of the sport grew all through Australia, especially amongst the upper class.
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Business to Business Marketing of Intel Corporation Marketing Case Study
12 pages (3306 words) , Download 0 , Case Study
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The paper "Business to Business Marketing of Intel Corporation " is a perfect example of a marketing case study. There are many convenient forms of marketing and conducting business, but these conventional forms are being phased out by the new business-to-business marketing strategy, commonly known as the B2B marketing strategy.
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Kinect Xbox 360 Concept Testing Marketing Case Study
12 pages (3186 words) , Download 0 , Case Study
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The paper "Kinect Xbox 360 Concept Testing" is a great example of a marketing case study. This report will discuss my research plan as a project manager for Kinect Xbox 360 concept testing and product testing marketing research processes. In each of the testing stages, this report will depict the research objectives, the target audience of the research, market research strategies and details of how this research will be implemented.
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Gloria Jeans in Australia Situation Analysis and Marketing Objectives Marketing Case Study
7 pages (1849 words) , Download 0 , Case Study
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The paper "Gloria Jeans in Australia Situation Analysis and Marketing Objectives " is an outstanding example of a marketing case study. The paper presents a situational analysis of Gloria Jeans which will help to identify the marketing strategy followed by the company. To understand the internal analysis attention has been paid to the internal environment, products, customers, external environment.
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Telstra Situation Analysis and Marketing Objectives Marketing Case Study
6 pages (1623 words) , Download 0 , Case Study
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The paper "Telstra Situation Analysis and Marketing Objectives" is a good example of a marketing case study. Telstra Communication has been in the telecom business since 1977 and has established its network over Australia by becoming one of the largest telecom service providers in the country (Telstra Communication, 2011).
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Great Wall Motors in Australia Marketing Case Study
7 pages (2043 words) , Download 0 , Case Study
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The paper "Great Wall Motors in Australia" is an outstanding example of a marketing case study. The great wall has its origin in china where it stands as the second-largest car exporter and the largest privately owned motor company in china. Since its launch in Australia in 2009, the company enjoys a large customer base with more than 80 dealerships network.
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Characteristics of the Market Industry of Google Company Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
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The paper "Characteristics of the Market Industry of Google Company" is a good example of a marketing case study. An industry can be analysed for its attractiveness to an organisation or company based on a number of characteristics existing in the market. These could be competitive characteristics, organisational characteristics or any other feature that would best define a goods and service market.
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Marketing Plan for Last Frontier - Organic Food Company in the Market of China Marketing Case Study
7 pages (1914 words) , Download 0 , Case Study
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The paper "Marketing Plan for Last Frontier - Organic Food Company in the Market of China" is a great example of a marketing case study. An organization looking for there success has to develop a marketing plan and has to look towards targeting the correct segment of the society. This will help the organization to work and use the resources in the most effective manner and will thereby be able to improve their chances of success.
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Marketing Plan for Thomson Car Marketing Case Study
19 pages (4932 words) , Download 0 , Case Study
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The paper "Marketing Plan for Thomson Car " is a great example of a marketing case study. When starting out a new business in a relatively new place, Sydney city of Australia, a strategic marketing plan is very crucial. It will determine the success and failure of the carwash. However, for the Thomsons car wash to be well established extensive research has to be done.
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Market Segmentation Concept Marketing Coursework
7 pages (1860 words) , Download 0 , Coursework
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The paper "Market Segmentation Concept" is a perfect example of marketing coursework. Market segments are significant because they enable any company to take a high share of the niche or segment and thus boost their sales and competitive advantage. This paper discusses the meaning and importance of market segmentation and notes that marketers would be misplaced if they failed to segment their markets.
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Marketing Plan for Amber Toy Marketing Case Study
31 pages (8663 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Amber Toy " is an outstanding example of a marketing case study. The report conducts a complete analysis for Amber Toy who has won a substantial amount in the recent past and is looking for a switchover from her profession of a preschool teacher to businesswomen and planning to set up an Educational Toy shop in her locality.
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Coles Industry Dynamics Influencing Consumer Behaviour And Decision Making Process Marketing Case Study
18 pages (4714 words) , Download 0 , Case Study
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The paper "Coles Industry Dynamics Influencing Consumer Behaviour And Decision Making Process" is a perfect example of a marketing case study. The increase in the level of competition has increased the relevance of consumer behaviour. Consumer behaviour is defined as the various phases or stages that a consumer goes through before finally purchasing a product or service being offered by the seller.
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The Use of Facebook in Marketing Marketing Coursework
16 pages (4453 words) , Download 0 , Coursework
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The paper "The Use of Facebook in Marketing" is an outstanding example of marketing coursework. Due to the social media platform’s massive reception by university students, there has been much interest in how the use of Facebook by students is related to academic performance. This particular paper provides a preliminary research analysis of the impacts of Facebook usage among university students.
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Raising S4S Coachings Public Image Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
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The paper "Raising S4S Coaching’s Public Image" is an outstanding example of a marketing case study. Throughout the entire research project, we set out a target which was to ensure that various objectives, ranging from the client’s objective, the customers’ objectives and our objectives as a group, are met. We came up with various means through which these particular objectives could be met and actually put them in place.
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My Experiences with Moss Bros Company and Qantas Marketing Case Study
11 pages (3159 words) , Download 0 , Case Study
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The paper "My Experiences with Moss Bros Company and Qantas " is a perfect example of a marketing case study. This paper will examine my personal encounters with different products and services. This encounter with different services providers will be highlighted in regard to the frameworks and models, which I have come across during my studies.
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Nudie Company Marketing Objectives Marketing Case Study
12 pages (3241 words) , Download 0 , Case Study
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The paper "Nudie Company Marketing Objectives" is a good example of a marketing case study. Nudie is a company that deals with production and marketing of fresh and natural fruit juice products. The company began its operations way back in 2003. The main objective was to meet the needs of consumers who wanted to enjoy juice products that did not have so many additives.
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Marketing Analysis of FIFA Marketing Case Study
6 pages (1942 words) , Download 0 , Case Study
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The paper "Marketing Analysis of FIFA" is a good example of a marketing case study. The macro analysis of a company mainly covers all those factors that have an impact on the various operations of an organization. The macro analysis mainly covers the political, social, cultural, environmental, legal and economic factors.
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Decision-Making And Problem Solving Issues Marketing
10 pages (2775 words) , Download 0
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The paper "Decision-Making And Problem Solving Issues" is a perfect example of a Marketing Report. The brand in consideration in this report is Qantas airlines. Qantas was founded in 1920 and since then has grown to become a leading airline in long overhaul air travel in the world. This has been largely due to a reputation of excellence in safety.
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The Relevance of Logos in Buyer Behavior in Terms of Perception Marketing Assignment
17 pages (4283 words) , Download 0 , Assignment
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The paper “The Relevance of Logos in Buyer Behavior in Terms of Perception” is an intriguing example of an assignment on marketing. Consumer perception is an approximation of the reality on the ground as the brains normally attempt to make senses and react to stimuli to which they are exposed. It usually works effectively when consumers see, hear or sense things.  
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Improved Effectiveness of the Anti-Obesity Campaign Marketing Essay
13 pages (3342 words) , Download 0 , Essay
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The campaign also focuses on improving the overall health and well-being of people across the nation. The campaign is the latest “how to” phase of the measure-up campaigns by the Australian government. Excess weight on the waistline is responsible for the development of serious complicated health problems including developing lifestyle.
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Marketing Environment of Baxter Organic Bakery Marketing Case Study
12 pages (3491 words) , Download 0 , Case Study
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The paper "Marketing Environment of Baxter Organic Bakery" is a perfect example of a case study on marketing.  As the paper outlines, Baxter Organic Bakery is a new organic bakery specializing in healthy, convenient, and tasty products based on the use of organic flours of the highest quality that produces no gluten.
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Stan Australia - Company's and Industry Background, New Product Launch, Target Marketing, Positioning, 4Ps of Marketing Marketing
10 pages (2698 words) , Download 1
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The paper “Stan Australia – Сompany’s and Industry Background, New Product Launch, Target Marketing, Positioning, 4P’s of Marketing” is an excellent variant of the report on marketing. This report looks to present the different strategies which Stan Australia needs to use and develop while looking to market a new product which is live streaming of different events, sports, and other live concerts.  
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Nestle SA - SWOT Analysis, New Product, Target Market, and Customer Value Proposition Marketing
8 pages (1874 words) , Download 0
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The paper “Nestle SA - SWOT Analysis, New Product, Target Market, and Customer Value Proposition” is a forceful variant of the report on marketing. The paper presents a detailed marketing report on a distinctively new high-end chocolate confectionery product by Nestle S.A in South Africa. The target market for the product is upper-middle-income consumers.  
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Factors Influencing Consumer Behavior, Consumer Market and Product Attitudes Marketing
10 pages (2910 words) , Download 0
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The paper “Factors Influencing Consumer Behavior, Consumer Market and Product Attitudes” is a well-turned variant of the report on marketing. The global market is growing, highly competitive with increasing market competition as well as changing consumer demographics and buying behavior.
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Which Strategy of Marketing Products Is Better - of Woolworths or Coles Supermarkets in Belconnen Marketing
11 pages (2940 words) , Download 0
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The paper “Which Strategy of Marketing Products Is Better - of Woolworths or Coles Supermarkets in Belconnen?” is a convincing variant of a report on marketing. In every aspect of our life, today competition is the key thing. Everywhere in the world, today businesses are competing to earn a bigger market share.  
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Business Plan Pro or Entrepreneurship Marketing
21 pages (5713 words)
Nobody downloaded yet
The paper "Business Plan Pro or Entrepreneurship" is a great example of a Marketing Business Plan. Dr. Run is a start-up enterprise to be domiciled in Melbourne Australia. The enterprise will develop Dr. Run a Global Positioning System (GPS) based doctor house calling application. The model of the app takes a direct debit system where the customers. 
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Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia" is an outstanding example of a marketing case study. From a consumer behavior, perspective sports supporters remain the driving force underlying all the motives and marketing strategies of different sports companies and supporting bodies in Australia.
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Domestic Violence in Australia Marketing Coursework
11 pages (2868 words) , Download 0 , Coursework
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The paper "Domestic Violence in Australia " is a great example of marketing coursework. Domestic violence is one of the major problems facing various citizens in all countries all over the world, although not usually openly dealt with and viewed as significant. This essay will focus on domestic violence against women and the girl child.
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Business Plan for Writers Block Cafe Marketing Case Study
14 pages (4454 words) , Download 0 , Case Study
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The paper "Business Plan for Writer’s Block Cafe" is a great example of a marketing case study. This paper aims at providing a business plan for Writer’s Block Café which is a coffee shop with its location in the La Trobe Uni, melbourne, bundoora campus. This has the implication that the café sales coffee beverage, baked items alongside other forms of fast snakes, with students and staff of the university being the main target of customers.
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Advert Campaign - Get a Mac Marketing Case Study
6 pages (1826 words) , Download 0 , Case Study
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The paper "Advert Campaign - Get a Mac" is an outstanding example of a marketing case study. The advert campaign is titled ‘Get a Mac.’ The Brand being advertised is Apple Mac Computer. The client company is Apple Inc (Adage 2015). Apple is an American based technology international company. It has its headquarters in Cupertino, California.
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Exporting Event Cinemas to South Africa Marketing Case Study
13 pages (3571 words) , Download 0 , Case Study
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The paper "Exporting Event Cinemas to South Africa" is a great example of a marketing case study. Event Cinemas will be classified under clustered category on the basis of customer preferences. This is because it will define its target audience clearly from the entire masses. It will target the premium movie-goers.
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Campaign for Purebaby Marketing Case Study
16 pages (4166 words) , Download 0 , Case Study
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The paper "Campaign for Purebaby" is a perfect example of a marketing case study. Promotion is a vital part of a company’s success. Integrated Marketing Communication conjures the idea that a firm has to direct and coordinate its promotional efforts to have the best outcomes. The need for coordination acknowledges the cost in terms of the resources allocated as well as the outcomes that the firm values the most.
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