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Marketing Essays

Result for Subject Marketing:
19702 essays
Is Free Trade More Successful in Promoting Development than Aid Marketing Essay
6 pages (1680 words) , Download 0 , Essay
Free
The citizens of the United States of America should understand the true value of free trade for their own country, for example, New York can provide banking, Michigan can produce cars and Texas can provide petrol and gas stations.
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Advertising Strategies of Multinationals in Bangladesh Marketing Research Proposal
7 pages (2081 words) , Download 0 , Research Proposal
Free
The paper "Advertising Strategies of Multinationals in Bangladesh?" is an excellent example of a research paper on marketing. Vodafone is a multinational telecommunications service provider and is the second-largest mobile company in the globe. The company was formed in 1984 as Racal Telecom Limited.
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Market That the Monster Company Operates in Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
Free
The paper "Market That the Monster Company Operates in" is a perfect example of a case study on marketing. Monster is an energy drink produced in different countries all over the world, the products have been under various innovative measures to ensure that customer satisfaction is attaining ensure that there is customer sustainability.
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Retail Marketing Marketing Assignment
16 pages (4855 words) , Download 0 , Assignment
Free
UK retail industry has become highly competitive as several leading multinational and domestic retail chains are implementing unique strategies in the business operation process in order to gain potential competitive advantages. Tesco Plc. can be considered as one of the leading UK based multinational retail chains.
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Interactive and Digital Marketing Marketing Coursework
7 pages (2025 words) , Download 0 , Coursework
Free
Individual engagement is determined as the interaction between the client and the firm “in a manner that the brand defines as meaning”. With regard to individual engagement, the Financial Times provides various approaches to engage an individual client. On the website, the organization has provided several avenues such as social media networks.
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Drive Mark & Spencer in South Korea - Drivers for Divestment Marketing Case Study
10 pages (3076 words) , Download 0 , Case Study
Free
The paper “Drive Mark & Spencer in South Korea - Drivers for Divestment” is a cogent example of the marketing case study. South Korea has very well-organized private sectors. The country also has a very innovative, capable, dedicated, and fairly educated workforce. These kinds of business environments are attracting different companies around the world.
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Food Security for Arizona and the Free Trade Area of the Americas Region Marketing Business Plan
20 pages (5299 words) , Download 0 , Business Plan
Free
The paper "Food Security for Arizona and the Free Trade Area of the Americas Region" is an exceptional example of a business plan on marketing. Arizona Hydroponics Farm is particularly focused and will offer a trail of success and prosperity for the people in Arizona and the FTAA region. This farm is grounded on conservative sales figures and the actual sales figures are expected to be higher.
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Brand Identity Development Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
Free
The paper "Brand Identity Development" is a wonderful example of an assignment on marketing. These are a brand of human characteristics, which are in most cases attributed to the name of a certain brand. When brand personality is mentioned, it reflects the sense that a consumer/client can easily relate to the brand.
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International Marketing Marketing Coursework
6 pages (1739 words) , Download 0 , Coursework
Free
International cultural dimensions, communication patterns, and globalization of markets. International marketing was among the core topics that we covered in class. Fatemah and Mubarak made presentations about international marketing in different weeks. I also national cultural dimensions, communication patterns, and globalization of markets. 
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Marketing of Vacuum Cleaners Marketing Coursework
13 pages (3817 words) , Download 0 , Coursework
Free
In order to demonstrate a viable structure, an effective marketing plan reflects a clear depiction of the business including strategies associated with the marketing mix, segmentation, positioning, and targeting that the organizations require to be taken into concern while launching a product in a particular market (Kotler, 2000; GRANT finder Ltd., n.d.).
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International Marketing of Bedour Ibrahim Marketing Essay
6 pages (1852 words) , Download 0 , Essay
Free
The first presenter in this case was Bedour Ibrahim, who took us through the concept of international marketing. He revealed that most firms in the world today are thinking in global terms and acting locally. This is serving as a powerful marketing strategy for global enterprises in the modern business environment.
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Remanufactured or reengineering process Marketing Essay
2 pages (541 words) , Download 0 , Essay
Free
This further falls within the scope of reengineering which involves transformation of business processes in order to attain better productivity, in quality and quantity. Consequently, reengineering begins from existing ideas of products that are modified with focus on
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Survey SPSS Data Analyse Marketing Coursework
14 pages (3853 words) , Download 0 , Coursework
Free
Business people should always be ahead of the game, this will help them beat their competitors and continuously provide the best services and value to their clients (Malhotra, 2010). Just like previous managers, businessmen and ladies need to make rational decisions. One approach to accomplish this is through statistics (Kontari, 2004). 
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Marketing of the Dorchester Hotel in London Marketing Assignment
10 pages (2552 words) , Download 0 , Assignment
Free
The next stage of the marketing plan involves market segmentation. This is critical in that Dorchester hotel will be able to understand the best ways of adjusting its marketing mix. The marketing mix involves promoting organizations’ products and services by articulating on, price, product, promotion, and place. 
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Social Marketing in the Health Care Industry Marketing Literature review
11 pages (3177 words) , Download 0 , Literature review
Free
Healthcare is the diagnosis, medication, and counteractive action of illness, sickness, damage, and other physical and mental hindrances in people. Healthcare is conveyed by professionals in associated health, dentistry, maternity care obstetrics, drug, nursing, optometry, drug store, psychology, and other areas.
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Advertising and Promotion In Business Marketing Assignment
14 pages (3941 words) , Download 0 , Assignment
Free
The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. In this age, reputation and brand image acts as the most important requirements of any organization, irrespective of size and segment. However, in order to attain such a position and image, effective advertising and promotion are essential.
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The Aspect of Culture in Kuwait and Japan and International Marketing Marketing Essay
6 pages (1682 words) , Download 0 , Essay
Free
On the other hand, additive tasks are the tasks that take into account the individual effort of each participant in the additive tasks. Social loafing is lower when additive tasks are being carried out given that each person within the individual is compelled to compete with the members to be the best individual. 
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Brand Management and Planning Skills Marketing Coursework
12 pages (3399 words) , Download 0 , Coursework
Free
Value and function was thus a critical perception of branding (Bastos and Levy, 2012). As time went by, mass media became critical in the public; advertisers began
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The Marketing Strategies Used in Caffe Nero in Loughborough Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
Free
For instance, it invests substantial resources and time towards the production of coffee. It also portrays much passion and enthusiasm towards producing a range of espresso-based coffee that is at the heart of their brands. Additionally, Caffe Nero uses a unique Italian style blend composed of diverse beans in meeting its production objectives.
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International Marketing Strategies in Saudi Arabia Marketing Coursework
10 pages (2843 words) , Download 0 , Coursework
Free
However, launching operations in another country might be a very challenging experience for business executives. Since it involves moving to a new country with a diverse social, cultural, political, legal, and technological climate, it becomes incumbent upon the top management to come up with viable and well-thought strategies suitable for the new market.
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JLR Expansion into the United States Markets Marketing Case Study
22 pages (6225 words) , Case Study
Nobody downloaded yet
The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision.
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Adopting a Successful Customer Service Strategy Marketing Essay
7 pages (2102 words) , Download 0 , Essay
Free
The paper “Adopting a Successful Customer Service Strategy” is an outstanding example of a marketing essay. Explore the internal customer/supplier service strategy a company should have in place at people, process, and organizational levels. Discuss the impact such a strategy can have on a company's relationships with its partners in the external supply chain.
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Key Aspects of Managerial Marketing Marketing Coursework
9 pages (2461 words) , Download 0 , Coursework
Free
Managerial marketing can be defined as the key spectrum for which an organization can wish to reach the most effective tools and can reach to the customers for making a purchase decision. It includes some key factors to understand the targets of the market the customers should know about the products that are going to launch in the market.
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Corporate and Social Responsibility of Apple Inc Marketing Report
6 pages (1759 words) , Download 1 , Report
Free
Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everything there is to have in the electronics industry. Generally, Apple is a successful company with a growing future.
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Possibility of Apple Inc Entering into Turkish Market Marketing Case Study
9 pages (2336 words) , Download 0 , Case Study
Free
The paper "Possibility of Apple Inc Entering into Turkish Market" is an inspiring example of a case study on marketing. Organizations expand into international markets for various reasons and one of the keys to the success of international firms is to actually evaluate the markets and property scrutinize the overall macro environment before making a decision to enter the market.
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ELIE SAAB Brand Image Marketing Case Study
7 pages (1825 words) , Download 0 , Case Study
Free
Many company’s success in the last five years has grown rapidly in the ready-to-wear product line which has become the company’s new business tagline. A clear vision for any organization is very important. In this case company, ELIE SAAB is having a very clear vision. The main objective of the company is to be a niche premium brand.
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Sustainable Marketing - Toys and Games Industry Marketing Essay
8 pages (2663 words) , Download 0 , Essay
Free
The paper "Sustainable Marketing - Toys and Games Industry" is an outstanding example of a marketing essay. In the ever-changing global atmosphere, society can be seen as becoming more concerned and aware regarding the significance of protecting the natural environment. The changing behaviour and attitude of society have urged the business to alter their actions in an endeavour to address the changing need of the society.
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Increasing Global Market Presence of Lenovo Company Marketing Case Study
20 pages (5500 words) , Download 1 , Case Study
Free
The paper "Increasing Global Market Presence of Lenovo Company" is a perfect example of a case study on marketing. The Lenovo Company is one of the top-selling high technology entities in the global market segments. The company successfully markets computers and mobile phone products in four major global market segments.
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Advertising Campaign of AlcoSense Marketing Report
12 pages (3769 words) , Download 0 , Report
Free
The advertising campaign for AlcoSense has provided a road map through which the company can venture into the Kenyan market and thereby commence its expansion project to the East African region. AlcoSense will seek to promote and establish a market for the AlcoSense WM1 coin-operated breathalyzers that have a screen and those that do not have screens.
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Proper Branding for an Organization Marketing Essay
12 pages (3403 words) , Download 0 , Essay
Free
In this age, tourism is the most flourishing industry among many others. This is mainly due to its high-ended promotions and advertisements, featuring all the characteristics and attractiveness of the popular places of the regions.
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Consumer Behaviour in Chinese Car Market Marketing Research Proposal
11 pages (3300 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour in the Chinese Car Market" is an excellent example of a research proposal on marketing. China has in the past 20 years achieved spectacular economic growth which can be seen not only from the increase in the gross domestic product by tenfold, but it has been the home to the fastest-growing consumer market in the world.
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The Principle of Competition for Tesco Marketing Case Study
17 pages (4761 words) , Download 0 , Case Study
Free
The paper "The Principle of Competition for Tesco" is a delightful example of a case study on marketing. This report shows some of the competitive forces that affect Tesco in some markets. It starts by introducing an overview of the forces in operation within the market. In a nutshell, the report explains porter’s five forces in operation in the market.
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The Various Elements of the Marketing Process Marketing Assignment
15 pages (4251 words) , Download 0 , Assignment
Free
This assignment discusses the evaluation of the benefits and costs of a marketing orientation for Sleepwell, macro and micro environmental factors which influence McDonald's marketing, segmentation criteria for products in different markets for McDonald's and targeting strategy for a selected product/service for McDonald's. 
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How Is International House of Pancake Develop Their Market to China Marketing Case Study
14 pages (3746 words) , Download 0 , Case Study
Free
The paper "How Is International House of Pancake Develop Their Market to China" is an excellent example of a case study on marketing. The International House of Pancakes was founded in the year 1958 and it is a United States-based restaurant. The chain of The International House of Pancakes specializes in breakfast food.
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A New Challange - Starting Business in Foreign Country Marketing Case Study
9 pages (2441 words) , Download 0 , Case Study
Free
The paper "A New Challange - Starting Business in Foreign Country" is a perfect example of a case study on marketing. Global development is important for every business organization to gain more profitability and sustainability in the market. Growth is important to meet the market competition and get a competitive advantage over others.
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A Marketing Plan for a Struggling Crisp Manufacturer in Scotland Marketing Case Study
9 pages (2741 words) , Download 0 , Case Study
Free
The paper "A Marketing Plan for a Struggling Crisp Manufacturer in Scotland" is a perfect example of a case study on marketing. Scott Snacks Limited (SSL) is a crisps manufacturing and marketing company established by Scott Mackie. Scott Mackie identified the gap in the crisp market of the UK for “for one” packages of crisps.
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Global Marketing - Costco in India Marketing Case Study
23 pages (6531 words) , Case Study
Nobody downloaded yet
The paper "Global Marketing - Costco in India" is an outstanding example of a marketing case study. Costco is one of the leading membership warehouse clubs in the United States. It strives to provide high-quality merchandise at reasonable prices to its customers. Costco has rapidly expanded in the United States and in some other parts of the world but has not set foot on Indian soil.
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Importance of Service Encounter in the Service Sector Marketing Term Paper
12 pages (3626 words) , Download 0 , Term Paper
Free
The objective of the study is to understand the importance of service encounters in the service sector. The dramaturgical approach is used as an analytical framework. Different perspectives of actors, audiences, setting and performance are identified and evaluated. Perception regarding service quality as well as the value is different among students, real customers and service providers. 
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Marketing Mix for U.S.A Car Market - Chery Cars China Marketing Book Report/Review
8 pages (2000 words) , Download 3 , Book Report/Review
Free
The cars manufactured for different purposes that include commercial use, passenger use and minivans. The company will provide better innovative car accessories and technologically advanced products as demanded by the consumers in the worldwide market segments. The consumers are identified to be attracted towards smaller and low-budget cars.
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Impact of Internet Marketing and Social Media on Traditional and Modern Consumer Decision Models Marketing Essay
10 pages (2751 words) , Download 1 , Essay
Free
The paper "Impact of Internet Marketing and Social Media on Traditional and Modern Consumer Decision Models" is an excellent example of an essay on marketing. Internet marketing which is also acknowledged as online marketing refers to the marketing of various products and/or services using the medium of the internet.
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Postmodern Marketing Cultural Shifts and Technological Implications on Marketing Marketing Essay
10 pages (2956 words) , Download 0 , Essay
Free
Consumers form a major part of the marketing strategies when they are actively involved in marketing. According to Firat and Dholakia (2006), the conceptual structures of marketing, which had crystallized in the 1960s and 1970s have strained. This is because of both postmodern cultural shifts and momentous technological development.
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The Design of Volvos Uddevalla Plant Marketing Assignment
6 pages (1765 words) , Download 0 , Assignment
Free
The following paper 'The Design of Volvo’s Uddevalla Plant' is a perfect example of a marketing assignment. The design of Volvo’s Uddevalla plant can be expressed as a process with an “interior logic” whereby design options were purged through permanent design choices until only a single option was left.
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The Elements of a Marketing Process Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
Free
International marketing and domestic marketing are two different concepts and this can be seen from the manner Tesco performs both from a local and international perspective. The company has developed over time and has even created branches in other countries. However, it is appropriate to understand that domestic marketing has improved and increased greatly in Britain.
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Comparison of Different Organizations Structures Marketing Essay
8 pages (2221 words) , Download 1 , Essay
Free
The use of technology can both improve and hinder the effectiveness of team functioning. Change of technology means that a team must maintain and update its knowledge in order to maintain its effectiveness. Some of the technologies that can improve team functioning are mobile phones, e-mails, computers, groupware, among others (French 2011, p. 67).
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Social Media Marketing Marketing Essay
20 pages (5253 words) , Download 0 , Essay
Free
It is true that the demand for a traditional marketing communication tool is rapidly decreasing among the leading multinational and domestic business organizations around the globe. The essay has discussed the advantages and disadvantages of social; media marketing activities.
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How Consumers React to the 24-Hour Service Marketing Research Proposal
11 pages (3193 words) , Download 0 , Research Proposal
Free
The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management. The tube is the best innovation to occur in London’s transport sector. The 24-hour advanced Tube service will carry more passengers than ever before (Denzin, & Lincoln, 2000). By introducing weekend travels, this tube will offer more frequent and reliable service.
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The Concept of Market Orientation at Nissan Motors Company Marketing Case Study
10 pages (2831 words) , Download 0 , Case Study
Free
It is, therefore, intentional for the marketers to understand variations in market orientation before choosing the vital elements that induce market demand. Due to the current competitiveness in business and digital transformation, customers are forced to consider only those products that they believe would satisfy their demands.
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Promotional Marketing With Respect To Chocolate Industry Marketing Report
10 pages (3032 words) , Download 0 , Report
Free
Promotional marketing within any organization frames a vital part in the 21st-century context. It acts as a tool for assuring the overall sustainability of the organization in a competitive market. The promotional activities are conducted in order to communicate effectively with the customers.
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CRM Marketing of Amazon.com Marketing Case Study
7 pages (1628 words) , Download 1 , Case Study
Free
Amazon.com is currently experimenting on physical stores to reach the local customers, through establishing various warehouses in different parts of the USA, where customers can access its products directly. However, this move needs to be energized and speeded up, to effectively reach all the local customers. 
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Advanced Investment and Theory Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This essay discusses that the basic value of securities may be the present value of the cash flows expected in the future by the individual who owns the securities. If the value of stocks fluctuates, traders get encouraged to trade in a competitive manner with an aim of obtaining maximum profits and avoiding losses in their securities.
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