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Marketing Essays

Result for Subject Marketing:
19895 essays
The Relevance of Logos in Buyer Behavior in Terms of Perception Marketing Assignment
17 pages (4283 words) , Download 0 , Assignment
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The paper “The Relevance of Logos in Buyer Behavior in Terms of Perception” is an intriguing example of an assignment on marketing. Consumer perception is an approximation of the reality on the ground as the brains normally attempt to make senses and react to stimuli to which they are exposed. It usually works effectively when consumers see, hear or sense things.  
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Improved Effectiveness of the Anti-Obesity Campaign Marketing Essay
13 pages (3342 words) , Download 0 , Essay
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The campaign also focuses on improving the overall health and well-being of people across the nation. The campaign is the latest “how to” phase of the measure-up campaigns by the Australian government. Excess weight on the waistline is responsible for the development of serious complicated health problems including developing lifestyle.
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Marketing Environment of Baxter Organic Bakery Marketing Case Study
12 pages (3491 words) , Download 0 , Case Study
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The paper "Marketing Environment of Baxter Organic Bakery" is a perfect example of a case study on marketing.  As the paper outlines, Baxter Organic Bakery is a new organic bakery specializing in healthy, convenient, and tasty products based on the use of organic flours of the highest quality that produces no gluten.
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Stan Australia - Company's and Industry Background, New Product Launch, Target Marketing, Positioning, 4Ps of Marketing Marketing
10 pages (2698 words) , Download 1
Free
The paper “Stan Australia – Сompany’s and Industry Background, New Product Launch, Target Marketing, Positioning, 4P’s of Marketing” is an excellent variant of the report on marketing. This report looks to present the different strategies which Stan Australia needs to use and develop while looking to market a new product which is live streaming of different events, sports, and other live concerts.  
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Nestle SA - SWOT Analysis, New Product, Target Market, and Customer Value Proposition Marketing
8 pages (1874 words) , Download 0
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The paper “Nestle SA - SWOT Analysis, New Product, Target Market, and Customer Value Proposition” is a forceful variant of the report on marketing. The paper presents a detailed marketing report on a distinctively new high-end chocolate confectionery product by Nestle S.A in South Africa. The target market for the product is upper-middle-income consumers.  
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Factors Influencing Consumer Behavior, Consumer Market and Product Attitudes Marketing
10 pages (2910 words) , Download 0
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The paper “Factors Influencing Consumer Behavior, Consumer Market and Product Attitudes” is a well-turned variant of the report on marketing. The global market is growing, highly competitive with increasing market competition as well as changing consumer demographics and buying behavior.
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Which Strategy of Marketing Products Is Better - of Woolworths or Coles Supermarkets in Belconnen Marketing
11 pages (2940 words) , Download 0
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The paper “Which Strategy of Marketing Products Is Better - of Woolworths or Coles Supermarkets in Belconnen?” is a convincing variant of a report on marketing. In every aspect of our life, today competition is the key thing. Everywhere in the world, today businesses are competing to earn a bigger market share.  
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Business Plan Pro or Entrepreneurship Marketing
21 pages (5713 words)
Nobody downloaded yet
The paper "Business Plan Pro or Entrepreneurship" is a great example of a Marketing Business Plan. Dr. Run is a start-up enterprise to be domiciled in Melbourne Australia. The enterprise will develop Dr. Run a Global Positioning System (GPS) based doctor house calling application. The model of the app takes a direct debit system where the customers. 
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Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia" is an outstanding example of a marketing case study. From a consumer behavior, perspective sports supporters remain the driving force underlying all the motives and marketing strategies of different sports companies and supporting bodies in Australia.
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Domestic Violence in Australia Marketing Coursework
11 pages (2868 words) , Download 0 , Coursework
Free
The paper "Domestic Violence in Australia " is a great example of marketing coursework. Domestic violence is one of the major problems facing various citizens in all countries all over the world, although not usually openly dealt with and viewed as significant. This essay will focus on domestic violence against women and the girl child.
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Business Plan for Writers Block Cafe Marketing Case Study
14 pages (4454 words) , Download 0 , Case Study
Free
The paper "Business Plan for Writer’s Block Cafe" is a great example of a marketing case study. This paper aims at providing a business plan for Writer’s Block Café which is a coffee shop with its location in the La Trobe Uni, melbourne, bundoora campus. This has the implication that the café sales coffee beverage, baked items alongside other forms of fast snakes, with students and staff of the university being the main target of customers.
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Advert Campaign - Get a Mac Marketing Case Study
6 pages (1826 words) , Download 0 , Case Study
Free
The paper "Advert Campaign - Get a Mac" is an outstanding example of a marketing case study. The advert campaign is titled ‘Get a Mac.’ The Brand being advertised is Apple Mac Computer. The client company is Apple Inc (Adage 2015). Apple is an American based technology international company. It has its headquarters in Cupertino, California.
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Exporting Event Cinemas to South Africa Marketing Case Study
13 pages (3571 words) , Download 0 , Case Study
Free
The paper "Exporting Event Cinemas to South Africa" is a great example of a marketing case study. Event Cinemas will be classified under clustered category on the basis of customer preferences. This is because it will define its target audience clearly from the entire masses. It will target the premium movie-goers.
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Campaign for Purebaby Marketing Case Study
16 pages (4166 words) , Download 0 , Case Study
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The paper "Campaign for Purebaby" is a perfect example of a marketing case study. Promotion is a vital part of a company’s success. Integrated Marketing Communication conjures the idea that a firm has to direct and coordinate its promotional efforts to have the best outcomes. The need for coordination acknowledges the cost in terms of the resources allocated as well as the outcomes that the firm values the most.
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The Marketing Plan for Mia Sushi Bar Marketing Case Study
6 pages (1823 words) , Download 0 , Case Study
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The paper "The Marketing Plan for Mia Sushi Bar" is a perfect example of a marketing case study. Marketing strategies give a sense of direction for marketing initiatives. The marketing plan for Mia Sushi bar focuses on the marketing mix including product, price, promotion and place. Mia Sushi bar needs to take into consideration these 4 p’s of marketing mix before launching its services as are based on its situational analysis.
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Measuring & Interpreting Brand Performance - Nandos Fast Foods Marketing Case Study
12 pages (3331 words) , Download 0 , Case Study
Free
The paper "Measuring & Interpreting Brand Performance - Nandos Fast Foods " is a good example of a marketing case study. Nandos as a brand seems to be the last performing in the market compared to the rest of the listed brands. The brands clearly show differences and patterns that can be noted from the statistics given from Table 1. They are Mc Donalds, KFC, Hungry Jacks, Subway and Nandos.
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Purchasing Apple iPad Online Marketing Case Study
7 pages (1865 words) , Download 0 , Case Study
Free
The paper 'Purchasing Apple iPad Online " is a great example of a marketing case study. The internet has developed in a new distribution channel, online transactions are increasing. The development of the internet has created a new paradigm shift off traditional shopping methods. The consumers are not bound by the traditional opening times or specific locations.
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Strategic Management in Tourism - Positioning HIFI China Marketing Case Study
9 pages (2494 words) , Download 0 , Case Study
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The paper "Strategic Management in Tourism - Positioning HIFI China" is a perfect example of a marketing case study. Many different definitions have been developed to explain the term brand positioning. However, the most common definition that has been developed is the one that tries to explain the market niche of the products or services provided by the brand.
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Strategic Marketing of Motorola Company Marketing Case Study
12 pages (3001 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing of Motorola Company" is a perfect example of a marketing case study. The Motorola Company, a worldwide wireless communication company, provides continuous mobile communications solutions. Motorola designs and sells wireless network equipment such as cellular transmission and signal amplifiers.
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Perceptions of the Video across the 4 Psychographic Groups Marketing Assignment
18 pages (4363 words) , Download 0 , Assignment
Free
The paper 'Perceptions of the Video across the 4 Psychographic Groups" is an outstanding example of a marketing assignment. Market research is an essential aspect of every company. The market research ensures that the product gain desired publicity at the lowest cost as possible. In addition, it eliminates ineffective advertisement campaigns carried out by the company.
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Cellarbration Entry to Vietnam Market Marketing Case Study
12 pages (3491 words) , Download 0 , Case Study
Free
The paper 'Cellarbration Entry to Vietnam Market " is an outstanding example of a marketing case study. This strategy report provided numerous recommendations to Cellarbration on basic entry decisions; entry mode as well as multinational structure/competitive strategy; global marketing strategies and R&D; production and supply management; and international HRM Strategies and other considerations.
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Managing Global Relationships and Marketing Crisis Marketing Coursework
12 pages (3368 words) , Download 0 , Coursework
Free
The paper "Managing Global Relationships and Marketing Crisis" is a good example of marketing coursework. Companies need to form formidable and lasting relations with their consumers, suppliers and their employees. This will eventually ensure the smooth learning of their operations. In regard to these, the suppliers will always be supplying goods and other required raw materials on time leading to greater efficiency.
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Definition of Marketing Terms Marketing Assignment
6 pages (1706 words) , Download 0 , Assignment
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The paper "Definition of Marketing Terms" is a great example of a marketing assignment. A). Advertiser: A person or organization that is involved in announcing a product or service to the public. The main aim of an advertiser is to create awareness about the product or service among the members of the public (Fletcher & Heather, 12).
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Key Stakeholders in the Marketing Process and Their Role, Marketing Opportunities Marketing Assignment
10 pages (2571 words) , Download 0 , Assignment
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The paper "Key Stakeholders in the Marketing Process and Their Role, Marketing Opportunities " is a perfect example of a marketing assignment. Research the following TERMS and PHRASES. These are linked with your assessment. Attach your definition or explanation to each word or phrase in relation to marketing opportunities (in your own words). Please remember to reference.
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Digital Marketing of SLG Company Marketing Case Study
12 pages (3541 words) , Download 0 , Case Study
Free
The paper "Digital Marketing of SLG Company" is a great example of a marketing case study. SLG is a designer and manufacturer of high fashion beauty accessories, toiletry, cosmetics and lifestyle products. The company was formed in 1985 in Gloucester, United Kingdom. The company has since been operating from its United Kingdom Sales office in Cheltenham.
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Strategic Marketing of Australian Post Marketing Case Study
11 pages (2837 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing of Australian Post" is a good example of a marketing case study. The changing times have led to an increase in the use of digital technology. This has mostly affected how people communicate and interact. Communication is now mainly through social media, email and mobile telephony.
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Marketing Strategie - Case of COS Australia Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
Free
The paper "Marketing Strategie - Case of COS Australia" is a great example of a marketing case study. H&M AB is a Swedish leading multinational clothing firm. The company was founded in by a Swedish entrepreneur and has since grown to become a global company with stores more than 3600 stores in over 57 countries.
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Vision, Mission and Goals - Coffee Nero in Australia Marketing Case Study
13 pages (3438 words) , Download 0 , Case Study
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Generally, the paper "Vision, Mission and Goals - Coffee Nero in Australia " is an outstanding example of a marketing case study. Founded in 1997 by Dr Gerry Ford, Caffe Nero which is the Italian for black coffee which offers European style coffee house brand has grown to run 700 coffee houses today.
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Gastronomy as a Tourism Product, Overview of Yarra Valley Winery Marketing Case Study
9 pages (2642 words) , Download 0 , Case Study
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The paper "Gastronomy as a Tourism Product, Overview of Yarra Valley Winery" is an outstanding example of a marketing case study. The perspective of gastronomy in tourism was introduced not to replace but to complement perspectives provided by various fields that study food and culture, food and marketing, as well as food and society (Hussain, Lema & Agrusa 2012).
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Effects of Word-of-Mouth Versus Traditional Marketing Marketing
10 pages (3488 words) , Download 0
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The paper "Effects of Word-of-Mouth Versus Traditional Marketing" is a great example of a Marketing Business Plan. Blue Sky Company Limited is an Australian online company that was started by Lisa Dembsky in 2914. The company sells modern high-quality clothing, which men and women can wear on a daily basis. 
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Marketing Strategy of Colgate-Palmolive Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The plan will change the whole package, the design and increase its prices so as to maximize profits and market share. Joshi (2005) described that the packaging used should be more appealing. Price and quality strategy should be introduced in order to offer products of a higher quality than the competitors.
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A Significant Difference between Online and Traditional Marketing Exists Marketing Term Paper
6 pages (1660 words) , Download 2 , Term Paper
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Individuals in dissimilar business ventures have employed diverse modes of advertising their products, in an effort to promote their products and services, with an attempt to improve their customer base. Individuals had employed the traditional modes of advertisement, where they utilized the media such as newspapers, radios, and television.
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Operations Management for Business Excellence Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
Free
The paper "Operations Management for Business Excellence" is a wonderful example of a Marketing Case Study. The banking sector has boosted many investors who are gearing up to acquire homes. The community bank of Perth is one of the growing banks which have surely attracted most of the customers in Western Australia. 
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Service Failure Experience at Gloria Jeans Coffee House Marketing Case Study
9 pages (2755 words) , Download 0 , Case Study
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The paper "Service Failure Experience at Gloria Jean’s Coffee House" is a wonderful example of a Marketing Case Study. This report examines a negative service encounter that I had at one of Gloria Jean’s Coffee houses in Newcastle. The negative service encounter was basically as a result of service delays. 
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Building Consumer-Brand Relationship Marketing Case Study
12 pages (3561 words) , Download 0 , Case Study
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The paper "Building Consumer-Brand Relationship" is a perfect example of a Marketing Case Study. The dressing is a very important aspect that can be used to tell people’s personalities. Hence, personality traits are a result of many factors such as culture, religion, interests and family values. Since people are endorsed with different personalities. 
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Internet Marketing and Automotive Industry Marketing Case Study
8 pages (2461 words) , Download 0 , Case Study
Free
The paper "Internet Marketing and Automotive Industry" is a wonderful example of a Marketing Case Study. The automotive industry in many parts of the world remains dynamic with numerous changes to note. According to PwC Australia (2012), the automotive industry across the globe faces many changes such as credit markets in the capital intensive industry are being tightened. 
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Advertising and Integrated Brand Promotion Marketing Case Study
14 pages (4573 words) , Download 0 , Case Study
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The paper "Advertising and Integrated Brand Promotion" is a perfect example of a Marketing Case Study. The study has evaluated marketing communication data as provided in the matrix using relevant theory on marketing and e-commerce. From this data, areas to be addressed have been identified which will be critical in enabling Home Backpackers Hotel to meet its objectives.
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Marketing Metrics and Consolidated Media Holdings Marketing Case Study
10 pages (2934 words) , Download 0 , Case Study
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The paper "Marketing Metrics and Consolidated Media Holdings" is a great example of a Marketing Case Study. The report herein analyzes the marketing performance of Consolidated Media Holdings using marketing metrics. It starts with a brief review of the company profile and its area of engagement which is the media industry. 
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Services Marketing Issues Marketing Assignment
10 pages (2628 words) , Download 0 , Assignment
Free
The paper "Services Marketing Issues" is a perfect example of a Marketing Assignment. It was around 1:00 PM after a long walk with my best classmate. We had gone for an adventure and we had not carried foodstuffs. Therefore we decided to get into the Big Bros restaurant and take our lunch there. Since we were tired we expected to have a great service encounter.
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The Mobile Handset Industry in Transition Marketing Case Study
7 pages (2218 words) , Download 0 , Case Study
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The paper "The Mobile Handset Industry in Transition" is a great example of a Marketing Case Study. This report depicts a global business situation and opportunity analysis for Samsung Electronics in relation to the sale of its mobile phones. The findings of this report illustrate that the global mobile phone industry increasingly becomes competitive with the emergence of new technology.
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Once One and Only Sony Seeks to Regain That Status Marketing Case Study
7 pages (1989 words) , Download 0 , Case Study
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The paper "Once One and Only Sony Seeks to Regain That Status" is a wonderful example of a Marketing Case Study. Sony Corporation is one of the leading manufacturers or producers of electronic products for both the consumer and professional markets. Sony Corporation is a multinational firm majorly known as ‘Sony’. Sony is a Parent Company to the Sony Group. 
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Automotive Website and Its Features and Functionalities Marketing Case Study
12 pages (3241 words) , Download 0 , Case Study
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The paper "Automotive Website and Its Features and Functionalities" is a wonderful example of a Marketing Case Study. The importance of the website has grown in the last few years as it has become an important tool in the hands of organizations that determine their business success. The manner in which technology has grown and the invent of new methods. 
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Market-Based Management-Strategies for Growing Customer Value and Profitability Marketing Case Study
12 pages (3110 words) , Download 0 , Case Study
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The paper "Market-Based Management-Strategies for Growing Customer Value and Profitability" is a great example of a Marketing Case Study. The product Jia Duo Bao (JDB) is a Chinese herbal tea produced in mainland China and exported to countries in Western Europe. In this report, the emphasis is laid on JDB export to Singapore and the United Kingdom. 
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The Selection of the Market and Justification and Opportunity Statement Marketing Case Study
13 pages (3569 words) , Download 0 , Case Study
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The paper "The Selection of the Market and Justification and Opportunity Statement" is a perfect example of a Marketing Case Study. Lempriere is a wool manufacturing company that has been in operation for more than 150 years. This report is an international market assessment of Japan and Russia; countries that the company has a strong drive to expand its international market. 
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Affective Intuition and Task-Contingent Affect Regulation Marketing Term Paper
12 pages (3588 words) , Download 1 , Term Paper
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The paper "Affective Intuition and Task-Contingent Affect Regulation" is a great example of a Marketing Term Paper. Since advertising is essentially persuasive, it can be depicted as referring to an intentional or instrumental form of business-related communication where an attempt is made to convince a consumer on the value of the brand or product advertised. 
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Giorgio Armani and Internet Use Within the Market Marketing Case Study
7 pages (2138 words) , Download 0 , Case Study
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The paper "Giorgio Armani and Internet Use Within the Market" is a wonderful example of a Marketing Case Study. Giorgio Armani is a company owned by Giorgio Armani, an Italian designer; the company was founded in 1975 and majored mainly in men’s wear. It has since diversified and now deals with bags, shoes, jewelry women’s wear, cosmetics, and home furnish among others.
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Ethics Relevant to the Practice of Marketing Marketing Assignment
6 pages (2008 words) , Download 0 , Assignment
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The paper "Ethics Relevant to the Practice of Marketing" is a wonderful example of a Marketing Assignment. Millions of consumers use the Internet every day to conduct research on goods and services, communicate with their friends and family, discuss their hobbies and passions, and to be entertained.
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Healthy Snacking Strategy Submission Marketing Case Study
7 pages (2243 words) , Download 0 , Case Study
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The paper "Healthy Snacking Strategy Submission" is a great example of a Marketing Case Study. YOGO is one of the Australian brands of dairy yogurt snacks. The product lacks the typical yogurt flavor and is essentially a high sugar dessert containing less protein than yogurt. Yogo flavors comprise strawberry, strawberries 'n' cream, chocolate, etc.
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Doing Business and Investing in the United Arab Emirates Marketing Case Study
13 pages (3750 words) , Download 0 , Case Study
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The paper "Doing Business and Investing in the United Arab Emirates" is a wonderful example of a Marketing Case Study. Emirates' international airline is one of the top ten major airlines in the whole world. Emirates Airlines has branches in many on six continents including Europe, Asia, South America, North America, and Africa among others. 
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Consumers' Responses to Positive and Negative Comparative Advertisements Marketing Assignment
6 pages (1924 words) , Download 0 , Assignment
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The paper "Consumers' Responses to Positive and Negative Comparative Advertisements" is a wonderful example of a Marketing Assignment. According to Levy (2008), a well thought out strategy is the key to any successful advertisement. The advertising message should be very focused and specific for the advertisement to be compelling. 
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