JLR Expansion into the United States Markets - Case Study Example

The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision. JLR is pursuing its growth strategy, and the only way to achieve the strategic vision is by expanding into cross-border markets. JLR experts have identified a potential opportunity in the United States of America particularly the North American markets. The company has considered all constraints that may affect business prosperity in the United States and put in place contingency plans to counteract the ramifications caused by these constraints. The United States is characterized by economic stability, managed inflation rates, and minimal entry constraints into the country’s automobile markets. The author of the paper states that the population in the United States is economically stable; this promises a ready demand for the JLR’s automobile products. JLR recognizes the presence of cutthroat competition in the United States markets; the company plans to build an efficient supply chain, concentrate on efficient production, maintain favorable supply relations and ensure desirable product quality in order to increase its market share and profit margins. The company will also achieve effective marketing through implementing the strategies of B2B marketing and online retailing.

The author argues in a well-organized manner that JLR has identified the opportunities open to it by investing in the US markets. Arriving at the decision to invest in the United States involved an extensive process of decision-making by the company’s experts. The process of decision-making was achieved through the adoption of the four primary techniques of decision-making: operations research, simulation, linear programming, and nominal group technique.