Supply Chain Management - Jaguar Land Rover Plc - Case Study Example

The paper 'Supply Chain Management - Jaguar Land Rover Plc" is a great example of a management case study. Jaguar Land Rover Plc. The company is one of the major British automotive companies specializing in designing and manufacturing a wide array of vehicles that have been appreciated and gained worldwide market reputation.  The company, located in Whitley, United Kingdom has been operating much of its businesses in the United Kingdom encompassing England, Wales, Scotland and Ireland.

Successful; business operations registered by the company for a long period of time coupled with high-quality motor vehicles manufactured by the company have earned it a huge customer base and demand across the world. The company is today thinking of extending her production line into virgin lands that have been less exploited, a strategy aimed at expanding her customer base and market opportunities in these regions. Considering these facts, this paper has provided an in-depth analysis of all factors influencing business operations with an aim of providing an informed decision on the country suitable for business relocation.

The analysis is based on the two primary factors including supply chains and the potential for e-commerce in the respective host nations. Among the three proposed nations, South Africa and Brazil and Turkey, the latter has been preferred due to the availability of various factors of production including good infrastructural development, high technological development providing a bigger potential for e-commerce. These factors provide a suitable ground for ensuring a stable supply chain. Jaguar Land Rover Plc.

is one of the multinational companies in Britain that have gained worldwide acceptance as one of the leading automotive companies specializing in making a wide array of vehicles. The company has its headquarters in Whitley, Coventry in the United Kingdom. Historical accounts indicate that JLR was formally a constituent of an Indian automotive company known as Tata motors. For many years, JLR has been specializing in designing, developing, manufacturing and making sales of a wide variety of automobiles under the trademarks of Jaguar and Land Rover.