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Strategic Management and Leadership - Essay Example

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The organisation is operating as one of the largest manufacturing businesses on a global context. The company is a merger of two renowned car brands that include Land Rover and Jaguar in the…
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Strategic Management and Leadership
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Download file to see previous pages There are around 26,000 people employed under the company in worldwide market segments. The company has made adequate investments in the segments of production facilities and ‘Research and Development’ (R&D) facilities with the aim of ensuring that innovative along with better quality cars are provided to global customers. Subsequently, the company with the assistance of R&D facilities is able to conduct business operations in an effective manner (Jaguar Land Rover Limited, 2014).
The success of a company is based on the facts that business objectives are accomplished in accordance with desired business outcomes. In this regard, Jaguar Land Rover has been performing business operations in the worldwide market segments with quality products. The prime focus of the company is in the area of quality, innovation, design and technology, which have assisted in enhancing market share, customer base as well as production line. Subsequently, the company is identified to develop new product types which include F-TYPE along with a new variety of Range Rover. The company has been selling different variety of cars that include luxury saloons, four wheeler off-road vehicles and spots cars in almost 178 countries (Bloomberg, 2014).
The customers are recognised to be the prime consideration for the success of the company. The company has been making investments in R&D facilities with the intention of providing products in accordance with the expectations of the customers. In this respect, the company has invested around £2 billion during the period 2013 with the intention of developing production facility, infrastructure and product development (Jaguar Land Rover, 2013).
Jaguar Land Rover had employed around 3,000 additional employees during the year 2013. Subsequently, the company with the assistance of its employees, dealers and supply chain networks has been able to provide around 374,636 cars i.e. 23% above from the ...Download file to see next pagesRead More
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