Jaguar Land Rover Management Report - Essay Example

The company is highly concerned in developing a business model that will contribute the overall nature and climate protection, by investing into green technology, implementing low-carbon solutions into the vehicle building technologies, and developing green materials for vehicle production. Therefore, product life cycle is considered as the key aspect of the proper strategy development, since it involves all the three components of the strategy. It is divided into 7 phases:1. Design: This is the basic step of developing a “green” product, and reducing CO2 emissions for the future models.

The stage involves developing safety, energy saving and durability technologies.2. Raw material production: the company deals with the sustainable suppliers. This is also important for the final cost reduction, since “green” suppliers offer lower prices (Jaguar Land Rover Annual Report, 2014)3. Transporting: the properly developed logistics strategy helps reducing the transportation costs, as well as CO2 emissions. 4. Manufacturing: emissions to air, soil, and water are thoroughly controlled by implementing filters, and energy saving technologies.

Additionally, the waste and emission control helps implementing the waste recycling technologies, which is also helpful for cost reduction. 5. Delivery to customers: the shorter delivery ways help reducing emissions and costs, emissions to air. Similarly to material and components transportation, shorter ways are required for cost and emission reduction.