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Marketing Essays

Result for Subject Marketing:
19702 essays
Direct Marketing vs Digital Marketing Marketing Coursework
9 pages (2733 words) , Download 0 , Coursework
Free
Direct marketing employs a variety of media and forms, i.e. direct mail, mobile, television, internet, newspapers, radio, hand-held devices, magazines, and catalogs. The industry has undergone quick expansion for the past few years because of computers, new consumers’ lifestyles, credit cards, new technologies in printing, and in-store retailing.
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The High Street of Britain Marketing Article
7 pages (2019 words) , Download 1 , Article
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These changes have been apparent in Britain’s High Streets. Even though experts, almost undisputedly, have agreed to the fact that changes in the customer purchase behavior are currently triggering massive changes in the High Street of Britain, their disagreements persist when it comes to predicting the future of Britain’s High Streets.
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International Marketing Issues Marketing Case Study
10 pages (2800 words) , Download 0 , Case Study
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The country-by-country approach allows a firm to keep detailed records of each country, enabling it to be knowledgeable in aspects of the economy, security, culture, social problems, and demographics. These aspects can provide a firm intending to enter into a particular country with prior knowledge and mastery of its potential and challenges.
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Quality Reputation of Toyota Marketing Report
23 pages (6030 words) , Report
Nobody downloaded yet
During the period of World War II, the company had to face a declining local economy and the war was consuming the majority of the nation’s resources and there was a growing need for manufacturing recycled automobiles. Toyota Motor Corporation gradually moved from the sector of small cars to luxurious vehicles along with SUVs and international expansion plans.
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Hucksters in the Classroom: Outline and Analysis Marketing Case Study
7 pages (1913 words) , Download 0 , Case Study
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The paper "Hucksters in the Classroom: Outline and Analysis" is a wonderful example of a case study on marketing. Education marketing is a type of marketing where organizations market their products in the form of educational resources to college students. The students can entice their parents to purchase products that they have been informed about in these educational materials.
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How Exhibition Organizers Use Social Media to Market Their Event Marketing Research Proposal
12 pages (3938 words) , Download 0 , Research Proposal
Free
The paper “How Exhibition Organizers Use Social Media to Market Their Event” is a thrilling example of the marketing research proposal. The proposed research aims to examine the use of social media by exhibition organizers to market their event. In the backdrop, the proposed research study particularly compares the use of social media by exhibition organizers to market their events.
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Easy Jet Should Operate Flights to Nigeria Marketing Case Study
11 pages (3013 words) , Download 1 , Case Study
Free
The paper "Easy Jet Should Operate Flights to Nigeria?" is a perfect example of a case study on marketing. Nigeria is a known country of West Africa due to its production of oil. Although it is rich, Nigeria is famous for other vices political instability, insufficient infrastructure, corruption, and poor management of economic development.
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Nestle Strategic Approach Analysis Marketing Report
12 pages (3346 words) , Download 0 , Report
Free
They cover milk products, beverages, food, ice creams, nutrition, confectionery, pharmaceutical products, pet care, and cooking aids. The formation of this corporation was due to a single man’s idea called Henri Nestle who was a pharmacist. He developed for infants a formula for milk products. This idea created a demand across Europe.
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How Well Placed Is Sainsbury PLC to Maintain Its Market Share and Market Position within the UK Marketing Case Study
11 pages (3565 words) , Download 0 , Case Study
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The paper "How Well Placed Is Sainsbury PLC to Maintain Its Market Share and Market Position within the UK" is a perfect example of a case study on marketing. UK market, as also most markets worldwide, is not stabilized. At the same time, the UK economy has been considered as one of the most powerful worldwide.
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The Market Potential for Slim Cal in Canada Marketing Case Study
8 pages (2185 words) , Download 1 , Case Study
Free
In implementing the action plan for the business, the market entry strategy will consider the following. The first is the product mix. The company has a defined packaging, placing, promotion plan, and pricing strategy. The company will ensure that there is a comprehensive distribution of the product within as many shopping outlets as they can reach
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Specialty Coffee Industry Analysis Marketing Case Study
14 pages (3583 words) , Download 0 , Case Study
Free
According to industrial standards, only coffee above the 80% mark qualifies to be termed specialty coffee. This type of coffee is cultivated in only ideal conditions that favor coffee growing around the world. This coffee gives maximum consumer satisfaction with little, if any, alteration in the distinct and sweet taste it is known for.
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Contemporary Marketing Portfolio Marketing Case Study
24 pages (6736 words) , Case Study
Nobody downloaded yet
Marketing goods and services not only introduces it to the public but also engages viewers to openly criticize the product or allow the advertisement to seduce them into buying, even if it is not necessary for them. In itself, marketing is not bad. Businessmen would naturally want to promote their products and gain profit from their production.
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Critical Analysis of Walmart Marketing Case Study
8 pages (2516 words) , Download 1 , Case Study
Free
In the age of modern competition, firms in various industries compete and look forward to their competitive advantage. The ultimate move that they can do is to investigate their market, ensure that they have created the competitive strategies that will lead them to their competitive advantage, and accept the fact that they need to compete or at least aim for becoming a cutting edge above the other. 
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The Break-Even Point and the Cash Flow Statement Marketing Case Study
14 pages (3646 words) , Download 0 , Case Study
Free
The paper "The Break-Even Point and the Cash Flow Statement " is an outstanding example of a marketing case study. This assignment has discussed the launch of a restaurant in London that is focused on serving healthy foods for its clients. The uniqueness of the restaurant lies in the fact that it will gather information from customers and serve them according to their nutritional needs.
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Business buying behaviour in construction, market research and debt collection industries Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Business Buying Behaviour in Construction, Market Research and Debt Collection Industries By University name City, State Date Key influences and factors in construction industry The approach in construction places an incredible accentuation on the
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Social Media Presence of Red Bull Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
Free
Red Bull was found by an entrepreneur known as Dietrich Mateschitz who got inspired by another energy drink in Thailand called Krating Daeng. He took the idea and modified the ingredients so that they could suit the westerners. Red Bull's slogan is Red Bull gives you wings and it is mainly marketed through advertising, events, sports team ownership, and music through its record label.
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Services Marketing Issues Marketing Coursework
8 pages (2299 words) , Download 0 , Coursework
Free
So in this regard, it can be considered that the marketing of services brings with it its own set of challenges for the marketing manager of any organization. A product is considered to be tangible because it can be touched and felt by consumers. Whereas services tend to be intangible and it has to be consumed at the point of its purchase.
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Marketing and Globalization Marketing Essay
9 pages (2568 words) , Download 0 , Essay
Free
The success factor in business is the customer base and loyalty that it establishes through its operating strategies including product mix and marketing strategies. Additionally, the changing business world continues to bring several challenges, leading to increased competition among other challenges of business operation.
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Evaluating Marketing Paradigms Marketing Report
8 pages (2480 words) , Download 0 , Report
Free
All the tactics are exciting but even though, these are considered to be the most outstanding aspects of marketing, have a similar nature to the tactics that are used in sports in that they are vital but useless if there is no significant basis of knowledge. Marketing goes beyond tactics, it entitles making a comprehensive marketing strategy.
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You can choose a topic Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Is Traditional Marketing Dead? Introduction Several leading organizations in this world are trying to capitalize on the potential business opportunities that have been developed due to globalization and technological advancement. Day-by-day, several
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Competitive Positioning of Thorntons Market Marketing Case Study
10 pages (2678 words) , Download 0 , Case Study
Free
The paper “Competitive Positioning of Thornton’s Market” is a meaty example of the marketing case study. Thorntons is a famous chocolate company based in England. It was established in the year 1911 by Joseph William Thronton as a family business. At present, the business boasts around 400 shops as well as more than 180 franchises couples with mail order, internet, and commercial services.
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The Future: - -In this assignment you will develop a two page paper on The future of the global economy; where do you think it is heading Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Insert As the world goes into another year in the shadow of continuing economic and financial predicaments, a wider perspective on the contours of the future of the world economy is needed. The trends which are long-term are so clear. Dynamic
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Relationship Marketing as an Ideal Model for Modern Marketing Marketing Literature review
21 pages (6425 words) , Literature review
Nobody downloaded yet
Individual selling is considered as the major element in the marketing mix, whereby, the interactions among individuals who have a stake in the process of exchange extends beyond the transaction. This translates that establishing good relationships with other stakeholders beyond the direct decision-maker is both strategic and tactical.
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Discussion of Demerit Goods Marketing Essay
5 pages (1543 words) , Download 0 , Essay
Free
The goods form a lower utility level to the consumer than he or she believes. Examples of demerit goods are cigarettes, alcohol, and drugs. The assumption underlying the definition is that people who consume these goods are irrational (Plott 1983: 369). Being irrational leads them to poor decision making and poor choices.
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SWOT and PEST Analysis for Apple Inc Marketing Case Study
9 pages (2805 words) , Download 2 , Case Study
Free
In general, Apple Inc. is a leading innovator in communication products which are the essence of modern society connectivity. In addition, Apple Inc. offers luxury and high-class products in design and innovation, thus placing its consumers at the apex of the social class (Management of Apple Inc., 2013:n.p.).
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You will need to design a win-win strategy and a CSR strategy for your chosen company (the chosen company of my group is Praxair). You should use the game CEO.2 to guide your win-win strategy (My group has done the CEO2 game, the chosen industry is chemic Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Conserve the environment Conserving the Environment People often make decision that are based on their own interests, in many cases in order to successfully negotiate there is a need for one to creatively as well as effectively establish ways in
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Abercrombie and Fitch Marketing Strategy Analysis Marketing Literature review
14 pages (4190 words) , Download 0 , Literature review
Free
Four broad subject areas were examined and they included advertising effectiveness, social media strategies, industry analysis, and consumer switching. These issues were examined in light of current reports in the media about the A&F. The literature review illustrated that the apparel industry is changing structurally.
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Innovations in Business Marketing Marketing Research Paper
12 pages (3427 words) , Download 0 , Research Paper
Free
This process can also be interlinked to business goals and objectives and for assessing market competitiveness. The key component for any business is the fulfillment of business goals (Zott &Amit, 2004). A change in the choice of consumer trends propels businesses to implement certain strategies, which grant their customers to purchase their desired products.
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Logistics and Supply Chain Strategy Marketing Assignment
6 pages (1785 words) , Download 1 , Assignment
Free
A decrease in transportation costs and an increase in the use of communication technology enhance globalization. This globalization has a negative impact on sustainability which will result due to longer transport distances, this factor should be considered while selecting a logistic strategy. The weight, size, and value of the products have an impact on the transport decision. Globalization increases the need for storage and overseas transport.
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England Soaps Company Contests Marketing Case Study
2 pages (597 words) , Download 0 , Case Study
Free
A Great Britain Soap Company (GBSC) registered for the England Soaps Company Contest 2013 held in London. GBSC decided to employ some local soap makers from nearby villages. The company’s product includes; bar soaps, detergents, and bleaching products. The company promoted creativity in designing and manufacturing soap products.
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Promotional preview for Galaxy S5 and Note 3 Marketing Essay
8 pages (2278 words) , Download 0 , Essay
Free
The specifications of these products need to be known to the public for them to relate well with them. The human connection and the culture are the two aspects that were focussed on while manufacturing the devices and it is only fair to include the same strategy. People want a device that fits around their daily lives and makes it easier.
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Game of Thrones - Winning through Product Development and Diversification Marketing Case Study
10 pages (2936 words) , Download 1 , Case Study
Free
Game of Thrones is based on the best-selling book by George R.R. Martin from the Song of Ice and Fire saga. Game of Thrones portrays the pursuit of power among seven families for the control of Westeros. By Season 2, Robb Stark has waged a war to avenge his father’s death and is on a winning streak. His sisters are prisoners at King’s Landing. 
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The Airbus A380 Project Failure Marketing Case Study
8 pages (2565 words) , Download 0 , Case Study
Free
The project was viewed as a groundbreaking project for greater projects and a higher level of clientele and production. Instead, this production led to EADS’s major surgery and re-organization from the top management to the production floors. The company’s executives had to undertake measures to caution it from the results of the misfortunate project.
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Integrated Marketing Communications Marketing Term Paper
11 pages (2870 words) , Download 0 , Term Paper
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Marketing, the process of communicating the value of a product or service to customers, and corporate communications, are part of the most fundamental functions of every business; marketing and corporate communications mediate between a society’s material needs and the economic patterns of response.
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Investing in China and South Africa Marketing Case Study
7 pages (2024 words) , Download 0 , Case Study
Free
The paper "Investing in China and South Africa" is an outstanding example of a marketing case study. Multinational companies seeking to invest in profitable ventures in foreign markets so that their international is guaranteed success. Today, the world has been divided into different economic abilities with the least beneficiaries of these economics being the developing nations.
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Advanced Plan of Apple Company Marketing Business Plan
7 pages (1870 words) , Download 2 , Business Plan
Free
The installation of the product is expensive and may prove unpopular if strategies are not put in place to cover for the costs of making and developing the product. The product is not known and many consumers may overlook its importance. Opportunities. Continuous upgrading may enhance the product’s competitive advantage in the market.
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Marketing Communication in Unilever Marketing Report
12 pages (3286 words) , Download 0 , Report
Free
Unilever is the world’s most renowned FMCG brands with top of the line products like Dove, Lux, Knorr soups and many others. It has a worldwide presence in every country with products being sold everywhere. Despite being such a famous company, Unilever faced problems in growth in terms of sustainability and sales.
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Implementing a Successful Change Program in an Organization Marketing Literature review
6 pages (1668 words) , Download 0 , Literature review
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He finds that the main changes are in the development of new technological requirements, information technology, and the importance given to customer satisfaction and the high requirement of flexible and multitasked members. The new changing elements are different from the elements which were there from early.
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Aspects of ITunes Marketing Strategy Marketing Essay
6 pages (1826 words) , Download 1 , Essay
Free
The social media is characterized by unbridled sharing of information, which is not what Apple wants because it affects profitability as well as the product quality and user experience. Finally, iTunes is part of the wider and highly integrated Apple ecosystem with its own social media infrastructure.
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Marketing in Service Industry Context Marketing Case Study
14 pages (3959 words) , Download 0 , Case Study
Free
The paper “Marketing in Service Industry Context” is a thrilling example of the marketing case study. The world of the 21st century is a highly intense business environment, which is moving ahead on the lines of growing demand for products and services along with continuous change and development.
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Starbucks - going global fast Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
Starbucks- Going global Supervisor: March 6, Starbucks- Going global Starbucks is a multinational company withits roots in the United States. It begun with 17 stores in Seattle but had expanded to the international market in which had 281 stores by
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Importance of Ethical Marketing while Designing Marketing Campaigns Marketing Research Proposal
15 pages (4377 words) , Download 0 , Research Proposal
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The paper "Importance of Ethical Marketing while Designing Marketing Campaigns" is an outstanding example of a marketing research proposal. Understanding the ethics of businesses has been under constant debate. Business ethics refers to the scanning of business practices with respect to the moral aspects of being right or wrong (Drover, Franczak, & Beltramini, 2012).
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Social Media Marketing Tools Used by Procter and Gamble Marketing Case Study
5 pages (1681 words) , Download 0 , Case Study
Free
The paper "Social Media Marketing Tools Used by Procter and Gamble" is a wonderful example of a case study on marketing. The advertising and marketing plan is one of the important areas of consideration for international businesses. Multinational companies have expanded their business by taking the opportunities of increasing demand in the overseas and emerging markets.
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Understanding Service-Dominant Logic Marketing Essay
9 pages (2528 words) , Download 1 , Essay
Free
FP7 articulates that consumers and the service providers should mutually reveal their consent to value proposition. For example, many universities are often engaged in the screening of applicants meticulously in order to identify whether the potential candidates will be successful in their universities.
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A Marketing Plan for Successful Market Entry of Vanilla Coke Marketing Business Plan
9 pages (2765 words) , Download 12 , Business Plan
Free
Online and social media promotional services will be used vigorously so as to help the organization create huge brand awareness among the people. On the other hand, sports magazines, newspapers, health magazines and other relevant forms of advertisements will highly be used to capture the target customers.
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Strategic Marketing Plan for Avery Hill Gym Marketing Report
13 pages (3684 words) , Download 0 , Report
Free
Good marketing is important in this filed to attract new customers. The vision of the company is to achieve recognition as a quality service provider in health and fitness. The mission of the company is to encourage the people of Greenwich to live healthily and to achieve fitness goals by providing quality services and facilities to every citizen of Greenwich. 
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Strengths and Weakness of the Organization of Microsoft Corporation Marketing Report
10 pages (2610 words) , Download 0 , Report
Free
In order to increase the brand image and awareness of the products, the organization needs to offer high attention to its marketing activities. This might prove effective for the organization thereby amplifying its profitability and efficiency in the market. As a result, the organization of Microsoft needs to spend a different percentage of its total marketing budget. 
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How to Increase Customer Equity Marketing Essay
7 pages (1877 words) , Download 1 , Essay
Free
Customer relationship management is the use of technological tools that will help a company to enhance a good relationship between the company and the current and future customers. Customer relation mapping tools enable companies to make a reason map that effectively represents the state of the customer and that of the company.
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Digital Marketing in Food and Nutrition Advertisement Marketing Case Study
6 pages (2781 words) , Download 0 , Case Study
Free
The author of this following paper states that you are what you eat. What this means is that the food, drinks, and drugs that take into our bodies have a lot of effect on how we turn out to be in several aspects of our lives including physical growth, psychological development, and social adaptation.
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Marketing a Guide to the Fundamentals Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
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According to Haegele (2001), these businesses rely on the intensive marketing campaign in order to attract big traffic to their individual sites and based on the business model of e-commerce sites, the high number of visitors to the site directly translates to an increase in revenue for the business.
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