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Environmental Factors Paper
Environmental Factors Paper
4 pages (1000 words) , Download 1 , Essay
Marketing environment consists of “the actors and forces outside marketing that affect the marketing management’s ability to build and maintain successful relationships with target customers.” (Kotler and Armstrong, 2008) The marketing environment can be broadly classified into Micro environment which consists of actors close to the company and Macro environment which involves larger societal factors.
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Marketing Communication Activities
Marketing Communication Activities
8 pages (2000 words) , Research Paper
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Marketing communication activities entail all the duties undertaken with the aim of getting messages to customers, important audiences and prospects. Marketing communication activities are meant to promote the products, services and activities of a business.
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Concept of McLuhans definition of Hot media
Concept of McLuhan's definition of Hot media
8 pages (2000 words) , Assignment
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Media, according to McLuhan is either hot or cold. This media concept has been a topic of intense argument by scholars pertaining to the authenticity of dividing media on the basis of senses of eye and ear. This essay starts first by introducing ‘concept’ so that discussion on the concept of ‘hot media’ could be understood.
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Ocean Park: In the Face of Competition from Hong Kong Disneyland
Ocean Park: In the Face of Competition from Hong Kong Disneyland
3 pages (750 words) , Download 3 , Essay
Free
In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park.
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SBU Objective and Goals
SBU Objective and Goals
4 pages (1000 words) , Essay
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The mission focuses on the purpose and activities of the SBU’s1 (Planware, 2012). The following goals and objectives have been shortlisted for the 2 year period of December, 2013 for the SBU of Strongbow Cider: Promote and hold the brand Strongbow Cider in the UK market and maintain the existing market share.
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Sears Goes Swingy for Tweens and Teens
Sears Goes Swingy for Tweens and Teens
4 pages (1000 words) , Term Paper
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These challenges were in the form of competition in the targeted market caused, in part, by the consequences of the Second World War. It was formed to meet clients’ needs by providing new products into the souks. The record Sears invented helped in controlling the market prices from soaring.
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Rhetorical Analysis of Print Advertisement
Rhetorical Analysis of Print Advertisement
3 pages (750 words) , Essay
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All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments of the viewer.
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An Innovative premium brand in WestQue
An Innovative premium brand in WestQue
8 pages (2000 words) , Essay
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Name of the shopping centre is WestQuay. Objective of this market analysis is to assess the viability of a new business of luxury or premium products in this retail park. So, this paper will provide a detail analysis of current market scenario of this shopping centre.
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This assessment requires you to identify, analyses and evaluate the micro-external environment of two (two) international market
This assessment requires you to identify, analyses and evaluate the micro-external environment of two (two) international market
4 pages (1000 words) , Essay
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Product Portfolio Features and Benefits Unique Selling Proposition (USP) Fitted bedroom furniture Fitted bedroom furniture includes built-in drawer, wardrobe, fitted bedrooms etc. Customers can place bed as an integrated part of fitted bedroom with the help of this product.
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Goodwill and routine emails
Goodwill and routine emails
3 pages (750 words) , Essay
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The agenda of the meeting will include: 1. Preparations of last financial year reports 2. New budget approaches for this year 3. Staff contract renewals I am expecting everyone to attend the meeting as I will appreciate input from every staff member. Regards, (Name) Chief Accountant Good will Email Date: 07, February, 2013 From: (Name) To:   Accounts Assistants Subject: Excellent Departmental Performance Reports from the previous financial year indicate that we have been able to meet our budgetary targets by not spending beyond the limits.
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Business Opportunities in Food and Beverage Industry
Business Opportunities in Food and Beverage Industry
3 pages (750 words) , Essay
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This essay analyzes that in the contemporary world people are more curious than ever to try out different cuisines from different countries across the world. And it's clear, that while there may be hesitant to adopt one another’s culture, people usually find no objection to trying one another’s cultural foods.
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Bottoms Up Market Sizing
Bottoms Up Market Sizing
4 pages (1000 words) , Research Paper
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however the pace of newly opened firms is increasing for a second year in a row totalling to 580 fund managers in 2010 and 713 by 2011 though this is still below average compared to previous 10 years (McKinsey & company). Competitive dynamic has also affected numbers fund managers where merging and liquidation of funds occur o attract investors, however also the rate of fund liquidation and mergers have declined slightly from 494 in 2010 to 486 in 2011 (Blackstone group).
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Learning Team Trends and Conditions Paper
Learning Team Trends and Conditions Paper
3 pages (750 words) , Essay
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Healthy diets generally are majorly composed of organic fruits, vegetables, and grains while at the same time being low in salt, sugar, cholesterol and saturated fat. Some of the adverse effects of eating unhealthy foods include higher risks of contracting heart disease, obesity, cancer, diabetes and stroke.
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Strategic Marketing
Strategic Marketing
3 pages (750 words) , Essay
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Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
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Organizational Capabilities and Strategic Management of Google
Organizational Capabilities and Strategic Management of Google
4 pages (1000 words) , Essay
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According to the research findings, organizational capabilities act as a drive for strategy formulation and execution.  They are however difficult to measure because most of them are intangible too. In general terms, Google has been efficient in strategic management though there are minimal areas where improvement needs to be done.
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Marketing and Marketing Strategy
Marketing and Marketing Strategy
5 pages (1250 words) , Coursework
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One ought to know the pros and cons and the strengths and weaknesses that they have at odds in starting a business. They should have pithy knowledge of the target market and the potential clientele. This should be a loose paradigm to base the marketing strategies on.
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Samsung
Samsung
4 pages (1000 words) , Download 1 , Case Study
Discuss the role of marketing in Samsung's success. Samsung had a vision to become a global leader in the era of emerging digital convergence that is defined by the combination into one product of different products, as well as the linking of many technologies using a single network.
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Public Relations
Public Relations
3 pages (750 words) , Download 0 , Essay
Free
In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinion, and perception of the organization. In a strictly marketing point of view, public relations seeks to influence a firm's buyers or customers in a positive way such that it will be able to guide their buying patterns and behaviors.
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Mark and Spencer Strategy
Mark and Spencer Strategy
9 pages (2250 words) , Download 1 , Essay
According to the report, Mark and Spencer Strategy, international retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership. 
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Article review
Article review
8 pages (2000 words) , Book Report/Review
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This is interesting as it gives a lively opening to the article. The article focus on the cognitive impression of advertisement and the impact it have on the media. The article initiates with an advertisement where a man go for higher studies in France and get his education and marries a Parisienne woman and settles there.
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Reflections Paper: Flip the Funnel
Reflections Paper: Flip the Funnel
5 pages (1250 words) , Assignment
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It is important to highlight that the fast change of the current century is being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade there was a tremendous surge in penetration of internet based connectivity in various parts of the world.
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Management Report 1 : Environmental Audit
Management Report 1 : Environmental Audit
6 pages (1500 words) , Coursework
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Two specific options are chosen by Tesco to implement the plan. One is the diversification through new strategic business units and diversification in terms of geographical locations. The company has already established business outlets in various international countries.
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Electric Cars
Electric Cars
6 pages (1500 words) , Download 3 , Research Paper
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
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Global Markting
Global Markting
8 pages (2000 words) , Essay
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Fast food was first popularized in the United States of America (USA) where foods that require minimal preparation time started being sold in restaurants. The fast food business has picked momentum in other parts of the world in what can be termed as a cultural export from the US.
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Marketing Fundamental
Marketing Fundamental
3 pages (750 words) , Assignment
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Marketing is a key concept of business. Several facts and activities are associated with marketing. Marketing fundamental is basically an overall concept of marketing and several marketing strategies that are developed and implemented by the organizations in order to maintain effective business growth rate.
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Promotional techniques
Promotional techniques
10 pages (2500 words) , Coursework
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Their business model envisages showcasing of contemporary art by organising programmes covering the “full range of art practices” with a special focus on children, youngsters and families (About MAC 2013). However, they welcome people of all ages and diverse cultures to their events and also run around “120 arts courses” (About MAC 2013).
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Marketing International Business: Branding, Communications and Relationships questions
Marketing International Business: Branding, Communications and Relationships questions
3 pages (750 words) , Assignment
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These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.
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Marketing Plan
Marketing Plan
10 pages (2500 words) , Download 1 , Essay
The product is manufactured by Coca Cola and is an energy drink targeted to individuals and sports persons. Hydra-Energy Shot can be described as a smooth tasting, low in calories (50 calories), added electrolytes, B12 (for energy) and assorted fruit flavors.
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Panasonic
Panasonic
9 pages (2250 words) , Essay
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With constant struggle and suffering throughout his life, he was able to found his own business in 1917. Thus, on March 7, 1918, Panasonic got its start when Matsushita set up Matsushita Electric Housewares Manufacturing Works with only three employees (Panasonic Corporation, 2013b).
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The Candy Case
The Candy Case
14 pages (3500 words) , Essay
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Online marketing and selling activities have become one of the most popular and effective marketing activities that helps the organizations to create effective customer awareness of the products. In addition to this, online selling activities generally help the organizations to sell the products or services to more number of customers comparing to other traditional selling activities.
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Alternative Assignment
Alternative Assignment
12 pages (3000 words) , Essay
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Background II. Process III. Example IV. Strengths & Weaknesses Comparison of Techniques Conclusion Introduction This project is a review of the processes that operate in Maple Ridge Engineering. From the Business analyst perspective, the management of MRE is in need to implement a change process, which in this case involves the processes of strategic planning.
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Marketing paper
Marketing paper
10 pages (2500 words) , Research Paper
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Evaluate the pricing for the products presented on SustainU's website 8 As SustainU manages its supply chain through "strategic relationships" what do you think are the most important similarities/characteristics/goals these key partners should have in common with SustainU for a successful relationship and why?
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Market Research Assignment
Market Research Assignment
4 pages (1000 words) , Assignment
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Table of Contents External Agencies 9 Recommended Option 9 4.1Sample planning process 10 REPORT To: Marketing Manager From: Marketing Assistant – Elena Date: 3rd May, 2012 Subject: Market Research 1.0 Introduction I am the marketing assistant at Heinz, Pennsylvania and I have been asked by the marketing manager to prepare a report on the marketing research strategies of Heinz and the consumer behavior in buying the products of the company.
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Power integrations
Power integrations
12 pages (3000 words) , Research Paper
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5 Part 2 6 4.Describes the product and services bundles that business customers expect from the suppliers in the case study. 6 5.What are the product attributes that meet the business customer’s criteria? 6 6.Describe the service attributes that contribute to the total value offer 7 Part 3 8 7.
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Marketing & Management of Innovation
Marketing & Management of Innovation
16 pages (4000 words) , Essay
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So in this way, invention of the LED “Lantern” took place. It was an attempt to galvanize the society rather more specifically the environment from the power shortages which at large be setting the people living in it, and ultimately the society suffers from it.
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Marketing Plan for Sustainable Boosting Of Hollywood Movies in China
Marketing Plan for Sustainable Boosting Of Hollywood Movies in China
40 pages (10000 words) , Dissertation
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romotion 42 Price 43 Implementation 45 Conclusion 46 References 47 Bibliographies 50 Abstract Hollywood movies of various genres are widely accepted in box offices and markets all over the world because of their spectacular storyline, story telling abilities as well as the production and cinematography.
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Free Market Economy
Free Market Economy
12 pages (3000 words) , Research Paper
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As the author puts it, free market economy is in total contrast to controlled market in which the government indirectly or directly controls demand, supply or prices. According to Adam Smith, the free market system supports the growth of monopolies, cartel-type activities, and mergers.
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Integrated Marketing Communications: Timberland
Integrated Marketing Communications: Timberland
10 pages (2500 words) , Research Paper
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IMC is presented in a definite way so that it would reinforce the organization’s core brand message. The main goal of this concept is to integrate different marketing communication aspects including advertising, direct marketing, public relations, online marketing, and social media networking so as to capture market attention effectively and maximize cost effectiveness.
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Vodafone international marketing strategy
Vodafone international marketing strategy
15 pages (3750 words) , Download 1 , Case Study
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
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Social Responsibility Record of a Business/Product
Social Responsibility Record of a Business/Product
4 pages (1000 words) , Essay
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In essence, the younger generation is the one that is the main target audience for the energy drink which has become a hit within its audience. The energy drink has a very socially responsive role within its entirety. This is because it wants to inculcate a sense of optimism within its target audience as well as the people who are its secondary audience.
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Create a Situation Analysis of a Company I Want to Work for
Create a Situation Analysis of a Company I Want to Work for
6 pages (1500 words) , Essay
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Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.
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Case Study Evaluation: Red Bull
Case Study Evaluation: Red Bull
8 pages (2000 words) , Case Study
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Sources of this equity include the heavy investment in advertising content that has been created for television, print literature, radio advertisements, event marketing, and even sampling efforts for consumers to taste the product (Keller, 2008). Though it is not the advertising itself that contributes to the equity, it is the impact of this dedicated promotional activity that gives Red Bull much more brand loyalty and recognition.
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Brand Positioning Statement
Brand Positioning Statement
3 pages (750 words) , Download 1 , Coursework
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
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Analysis of Consumption Choices
Analysis of Consumption Choices
6 pages (1500 words) , Lab Report
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Personality, lifestyle and self concept 8 10. References 10 11. Appendix 11 1. Introduction Identifying, evaluating and analyzing consumer behavior is vital business strategy that significantly helps to gain competitive advantage in the industry. In the current environment of cutthroat business, the identification of purchase and consumption behavior of consumers adds to the knowledge base and gives important clue for innovation in the products and services.
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A Report on Social Marketing Campaign
A Report on Social Marketing Campaign
8 pages (2000 words) , Essay
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Marketing has been a successful strategy in encouraging the public and individuals to buy products for instance Coca-Cola and Nike. So they believed social marketing strategy can be used to encourage people to adopt behaviours that enhance their lifestyles.
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Marketing Analysis Paper
Marketing Analysis Paper
4 pages (1000 words) , Term Paper
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The pricing strategies that are adopted by a company will greatly influence the quantity of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low (Hartline, 2010). The availability of products in stores will be convenient to customers and will certainly enhance the customers’ reliability on a company’s goods (Boone & Kurtz, 2011).
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M&S Lingerie ad Socially Irresponsible
M&S Lingerie ad 'Socially Irresponsible'
4 pages (1000 words) , Essay
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The purpose of the article is to discuss the claims that the latest Marks & Spencers lingerie advertisement is irresponsible. The image in question is currently banned and shows a woman in her lingerie in what could be considered a compromising position. The problem with the advertisement is that it was designed for outdoor use, and therefore could be seen by children at any point, and that sexually suggestive advertisements need to take this into consideration.
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Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
8 pages (2000 words) , Essay
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It takes time for a consumer to decide about the model and make of automobile that they want. Thus, it is important to attract consumers to the product by highlighting some of the unique features of Fiat 500 that are lacking in other automobiles and then to provide them with constant support to help them remain engaged while they are making their mind.
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Marketing - Joss AMD Distribution
Marketing - Joss AMD Distribution
4 pages (1000 words) , Essay
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Currently, we are importing and distributing Sedal hair products from the Dominican Republic to 132 beauty salons. Our sound understanding of the mechanics of the distribution process has helped us in establishing a reputed and trustworthy name in the market.
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Zara Fast Fashion From Savvy Systems
Zara Fast Fashion From Savvy Systems
6 pages (1500 words) , Coursework
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Zara: Fast Fashion from Savvy Systems. The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years.
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