Marketing Essays

The paper "International Marketing Strategy of Bulla Dairy" is an outstanding example of a marketing case study. Marketing is one of the vital and critical components of any organization (Shankar and Carpenter, 2012). Lack of proper and effective marketing will make it impossible for any company to reach its consumer around the world in this competitive global environment.

The paper "The Situation Analysis of Uber and GoCatch Services in Australia" is a good example of a marketing case study. Uber entered the Australian transport industry in 2014 while threatening to outdo indigenous companies such as GoCatch. However, the fact that they are both using applications to direct their operations forms a basis of competitiveness since each should develop outstanding marketing strategies.

The paper "Debra’s Personality Traits Measured on the OCEAN Model of Personality" is a great example of a marketing case study. Personality is a very important factor in an individual’s life. According to Alkahtani, Abu-Jarad, Sulaiman, Nikbin (2011), personality refers to an individual’s characteristics that account for consistent patterns of feeling, behaving, and thinking.

The paper 'Industry Analysis and Company Report: EIC Group" is an outstanding example of a marketing case study. Over the recent past, Australia has risen to become one of the leading international education in the world after the UK, the US, France, and Germany. In Australia, this industry ranks among the four largest exporters in addition to tourism, Iron ore, and coal.

The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis.

The paper "Bunning Marketing Plan Development" is a great example of a marketing case study. Bunning’s is a reputable outdoor living equipment and home improvement products in New Zealand and Australia. The company deals with construction materials. It is one of the biggest housing industry, project builders and commercial trade people suppliers in Australia and New Zealand.

The paper "Marketing Mix strategies - Nicole Social Event Planning Company " is a perfect example of a marketing case study. Ozment and Morash (1994) identify three categories of service offering as; augmented, core, and actual services. Core services involve the basic customer intention for the transaction and relate to the primary customer benefit.

The paper "The Overview of IKAE Innovation Display" is a good example of a marketing case study. IKAE is a multinational company group that deals with the design and markets the ready to assemble the furniture, home accessories, and appliances. It is known as the world’s largest furniture with its foundation being from Sweden, and the company’s name being acronyms of the founder and his farm of growth.

The paper "Product Lines and Service Lines - Wesfarmers Limited" is a great example of a marketing case study. Wesfarmers Limited one of the largest listed companies in Australia. It's headquartered in Perth. Wesfarmers Limited deals with a wide variety of product and services. Some of its business operations include office supplies, home improvement, liquor, supermarkets, convenience stores and hotels.

The paper 'Opportunities and Threats of Globalization: Analysis of Cemex Company " is a perfect example of a marketing case study. Over the past decades, multinational corporations have taken a large market share in the global market. Multinational corporations commonly referred to as worldwide enterprises are organizations that control and own production and manufacture of goods.

The paper "The Hershey Company Marketing Report " is an outstanding example of a marketing case study. The report provides an in-depth analysis of the current internal and external factors affecting the Hershey Company. An evaluation of the confectionery market of the United States, which is the chosen country in the manner it affects the company is used in outlining the market size, market leaders.

The paper "Marketing Plan of Master of Management Online Program, Latrobe University" is a good example of a marketing case study. This paper provides an analysis of the marketing of the newly launched online Masters of Management by Latrobe University and compares the program with offers from four other universities in Australia.

The paper "Marketing Program for La Trobe University’s Newly Launched Online Master of Management" is a great example of a marketing case study. This article conducts an analysis of a marketing program for the newly launched Master of Management online consumer product at the La TrobeUniversity as well as the effectiveness of its launch and commercialization.

The paper "Personal Perspective on Marketing" is a perfect example of marketing coursework. My understanding of marketing is informing the customers of the presence of products and services, engaging the customers on the benefits of the products and services, and availability of the products and services in terms of costs and locations.

The paper "Strategic Communication Strategy of the National Australia Bank" is a good example of a marketing case study. STRENGTH - The bank has some branches that are spread in many places in the world which will shield it from any collapse. The bank has a wide customer network that provides the bank with the necessary finances for operations.

The paper 'Pinch Tattoo Ltd Marketing Mix Strategies" is a good example of a marketing case study. Understanding the market is basically the root of achieving the right profit and success in the business industry. In order to fully understand the market, the management, and the leadership of the business needs to take the right product put it in the right place with the right price at the right time frame.

Generally speaking, the paper "Household Mortgage Expenditure for North Sydney and Wagga Wagga " is a great example of a marketing case study. The demographic composition presents a challenge. A rapid increase in the number of people aged 65 years old and beyond will continue for many years (Datamonitor).

The paper "Marketing Plan for a Cosmetics and Beauty Brand" is a perfect example of a marketing case study. The cosmetic industry in Australia is very competitive, though highly profitable to the market players. The paper looks at Neon Cosmetics in Australia and its intention to advance its presence in the cosmetic market through the provision of facial treatment with massage to its interested customers.

The paper "Situation Analysis of Sandwich Shop in Canberra" is an outstanding example of a marketing case study. This situation analysis analyses a new Australian market for a new sandwich shop and seeks to address crucial factors in the marketing environment associated with opening the sandwich shop in Canberra. The sandwich shop will be quick service restaurant in Canberra.

The paper "Social Media Marketing in the Football Industry, the Case of Coca Cola" is a great example of a marketing case study. Social media marketing entails the use of online communities, blogs, and other social sites to market the services and products of a business entity (Neti, 2011). It is evident that social media marketing is the latest trends in marketing.

The paper "Competitive Environment and Business Level Strategy of Nestle " is a perfect example of a marketing case study. Nestle was incorporated in 1905 by the merger of Anglo-Swiss Condensed Milk Company founded in 1866 and Henri Nestle company formed in 1867 in what came to be Nestle Group (Campbell, 1982).

The paper "Macro-Environmental Forces Impacting Environment of the Apple Company" is a great example of a marketing case study. The external factors in the Apple macro-environment show the value that the company can get on the various strategic options to be exploited by the company according to research by Forster et al (2016 pg. 23).

In general, the paper "Employment for Vision Impaired" is a perfect example of a marketing case study. General disability has become a major problem in the society today especially with the inability of people to access various employment opportunities depending on the type of the disability that their face.

The paper "The Impact of Social Media on Marketing " is an outstanding example of marketing coursework. The rise of various social media sites such as Facebook, Twitter, and Instagram among others have revolutionized the way people communicates. Furthermore, it has established a link where people across the globe can communicate freely in a short period.

The paper "Marketing in the Tourism Service Industry " is an outstanding example of a marketing case study. Marketing in the service industry is an imperative area to consider following its impacts on the target consumer. According to Gürbüz, Albayrak and Alaybeyoğlu (2014), marketing is a process involving the performance of activities such as planning, pricing, promotion, and distribution of goods.

The paper "Use of Social Media in Marketing " is a good example of marketing coursework. After the rise of the internet in the world social media usage has increased all around the global. Examples of social media include Facebook, Instagram, what’ Sapp, YouTube among others. The number of people using social media in 2011 is less compared to those who are using in 2017.

The paper "Virtual Community Impact on Social Media" is a great example of marketing coursework. The current trends that have led to the increased usage of the blogs as a medium of product promotion have been reflected in the increased rise in business markets and a commensurate rise in the number of consumers with preference to the aforementioned product.

It is almost a fact long accredited to the halo cause. Researchers have provided evidence demonstrating that intelligence and beauty go hand in hand. Psychologists created a tantalizing streak of inquiry concerning age-old questions regarding beauty.  On the other hand, medical psychologists demonstrate that women and men alike seem more interested than ever with beauty and alleged physical flaws.

The paper "Emerging Business Models and Strategies for Mobile Platform Providers" is a great example of a Marketing Case Study. The marketing plan report is about Apple Company’s move to introduce android phone as a new product. The company is facing stiff competition from Samsung, Nokia, Blackberry companies that introduced android as well as windows phones. 

The paper "The Impact of Ethical Issues in Marketing" is a perfect example of a Marketing Article. Over a considerable amount of time, people have become more aware of the concept of ethics and more so when it relates to the organizations. The ethical problems that arise in marketing can be said to stem from disagreements and conflicts between the concerned individuals. 

The paper "Comparison of Precision of Systemic Sampling with some other Probability Sampling" is a perfect example of a Marketing Assignment. This paper entails in-depth research on how RMIT university needs to manage and improve students and alumni experiences across the University. As such, RMIT university partners with the Customer Experience (CX) team.

The paper "Developing Marketing Tactics" is a perfect example of a Marketing Case Study. Woolworths is the largest supermarket chain in Australia that overtook its traditional rival Coles in 2006. Woolworths operates 992 stores across Australia and relies on over one hundred thousand team members in distribution centers, in stores and support offices to offer customers with superior range, etc. 

The paper "Tactics in Marketing Strategy Development and Implementation" is a great example of a Marketing Case Study. This paper looks at analyzing the international marketing opportunities which Southern Peninsula Wines can use for increasing their business. The paper examines the different opportunities which an international market presence before Southern Peninsula Wines. 

The paper "Viability of the Marketing Opportunities" is a great example of a Marketing Case Study. This paper analyzes the marketing opportunities which Southern Peninsula Wines has in India. Since Southern Peninsula Wines has identified India as a destination to carry out a trade so the paper looks at identifying the marketing opportunities.

The paper "The Daman Insurance Company" is a great example of a Marketing Case Study. Daman is among the well-recognized health insurance companies in UAE with the Abu-Dhabi governing owning 80% of it and the remaining 20% being owned by Munich Re from Germany. This firm was started in the year 2005. The report has undertaken to discuss the situational analysis of Daman Insurance in the UAE. 

The paper "Different Marketing Communication Advertisements Issues" is a great example of a Marketing Case Study. The objective of the advertisement was to introduce a new product known as Ford Figo that an extra-large boot. The ad was leaked online in the Ads of the World, where agencies normally upload work that is yet to be published (Stampler, 2013). 

The paper "Service Quality Dimension and Customer Satisfaction" is a great example of a Marketing Assignment. Office Depot employs numerous strategies in creating value for its customers. Home-delivery or delivery is one of the options in which a customer can acquire a product and be delivered between three and five days. 

The paper "How to Maintain Customer Interest" is a perfect example of a Marketing Case Study. It is a hands-free speaker that allows the users to control it with their voice. The Echo is connected to the Alexa Voice Service to receive and send messages, make calls, play music, as well as offer instant information, weather, sports scores, news, and many others. 

For businesses, the situation means that simply informing the consumers about the personal and economic benefits of buying a certain product is no longer enough, a customer must also be informed about the ethical practices and socially responsible operations of a company which confirm that the company is acting for the benefit of society. 

Adding local suppliers of organic produce to the supply chain for Kudler foods is completely in line with company philosophy, as shown on the website homepage. This allows Kudler to provide the freshest, organic produce to its customers, while also contributing economically to the local environment.

The paper "Marketing Research Review of E-Learning Materials" is a perfect example of a marketing assignment. Marketing research is becoming important in today’s business life. Companies, through market research, have been finding opportunities to improve their products and services to make them more useful to customers.

The paper "Marketing Analysis for JB HI-FI" is an outstanding example of a marketing case study. Market analysis is a very vital tool in marketing (Cadle, Paul & Yeates, 2010). By analysing the market, it becomes possible to identify the weak points and come up with measures on how to improve them. The analysis helps in determining the growth opportunity and capitalising on it.

The paper "Sea Paradise Hotel SWOT Analysis" is a good example of a marketing case study. This is a hots simulation report of Sea paradise hotel (Team 8) that aims at carrying out a strategic analysis of the hotel. It includes environmental analysis, as well as SWOT analysis and capability assessment.

The paper "Service Blueprinting - Spotless Service Company " is a perfect example of a marketing assignment. Spotless is a service company that deals in dry cleaning activities. The organization delivers different dry cleaning services to numerous and organizations in Australia and New Zealand (Watkins, 1985).

The paper "The Marketing Plan of Coca Cola Company Ltd " is a great example of a marketing case study. This report has been drafted to highlight upon the marketing plan of Coca Cola Company Ltd which shall look to develop a new product to its existing product line of non-alcoholic beverages as the “Coke Buzz Tea” which shall be a completely new product.

The paper 'Samteo Childcare Centre Marketing Plan" is an outstanding example of a marketing case study. Mrs. Hwang Yangbok established Samteo Childcare Centre in 2012. The childcare is located in Lidcombe, New South Wales, Australia. The childcare was established to tap into the business potential that existing due to the vast majority of parents who are working and need a place that their children could regard as home from home.

The paper 'Mazda 3 Car Marketing Mix" is a good example of a marketing case study. Mazda 3 car is a product of Mazda Motor Corporation; the company was established in 1920 in Japan. The company’s vision is to create new value, excite and delight customers through the best automotive products and services.

The paper "Trendy Pita Restaurant Marketing Plan " is a great example of a marketing case study. Trendy Pita restaurant is a new restaurant that intends to serve its customers with trendy, fresh and healthy pocket sandwiches. The restaurant will be located in Canberra in Australia. It intends to become the preferred lunch destination joint for students and locals in Canberra.

The paper "Brand Management and the Challenge of Authenticity" is an outstanding example of marketing coursework. Brand management is a marketing communication function that comprises analyzing and planning how the brand is positioned in the market. Creating an excellent target market relationship is extremely significant for brand management.

The paper "Revolution in the Jumbo Jet Market: Airbus-Boeing" is a perfect example of a marketing case study. An organization gains a competitive advantage by utilizing unique internal resources to develop core competencies and distinctive capabilities. There are two types of internal resources: intangible and tangible.