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Marketing Essays

Result for Subject Marketing:
19914 essays
Internal and External Factors That Influence Consumers' Decisions Marketing Coursework
8 pages (2309 words) , Download 0 , Coursework
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The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.
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Use of Relative Knowledge, Identification of Innovators Marketing Assignment
6 pages (1909 words) , Download 0 , Assignment
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The paper "Use of Relative Knowledge, Identification of Innovators " is a perfect example of a marketing assignment. Manufactures need to make good use of the product characteristics which include relative advantage, compatibility, complexity, observability and trialability so as to speed up the acceptance of the GPS car navigation system.
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Cochlear: Marketing Strategies for the Overseas Market Marketing Case Study
9 pages (2377 words) , Download 0 , Case Study
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The paper "Cochlear: Marketing Strategies for the Overseas Market" is an outstanding example of a marketing case study. Cochlear is an international biotechnology company that is based in Sydney Australia and it is best known for its technology in-ear implants. The main products that cochlear limited designs, manufactures as well as distribute are the nucleus cochlear implants.
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Virgin Australia Organizational Culture Analysis Marketing Case Study
10 pages (3027 words) , Download 1 , Case Study
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The paper "Virgin Australia Organizational Culture Analysis" is a good example of a marketing case study. The analysis is a review of the service encounter personal journal. Among the reviewed service encounters include a flight service travel to Egypt with the Virgin Australia airlines, a tour guide service encounter with the Australian motoring services.
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Factors That Impacts Cochlears Overseas Marketing Marketing Case Study
9 pages (2578 words) , Download 0 , Case Study
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The paper "Factors That Impacts Cochlear’s Overseas Marketing" is a great example of a marketing case study. As the 21st century unfolds, hearing diseases have been in the increase, as a result of various industrial noise. The situation has provided opportunities for some people to venture into the business and help solve that societal problem.
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Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix Marketing Case Study
11 pages (3046 words) , Download 0 , Case Study
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The paper "Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix" is a perfect example of a marketing case study. The purpose of this report is to examine the marketing mix of Sanitarium WeetBix within the context of the Australian market. The report offers an evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.
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Analysis of Nike and Reebok Companies Marketing Case Study
10 pages (3022 words) , Download 0 , Case Study
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The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study. This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered.
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Brand Analysis Project - Care Super Marketing Case Study
14 pages (3671 words) , Download 0 , Case Study
Free
The paper "Brand Analysis Project - Care Super " is a good example of a marketing case study. Care super was established in 1986 as one of the superannuation fund specifically designed to provide members with the means to save for a financially secure future on retirement. Care super is one of the Australian super funds that have recorded strong performance over the past years as it continues to grow.
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Situational Analysis: Samteo Childcare Centre Marketing Case Study
12 pages (3520 words) , Download 1 , Case Study
Free
The paper "Situational Analysis: Samteo Childcare Centre" is a great example of a marketing case study. Mrs. Hwany Yangbok established Samteo Childcare Centre is 2012 and is located at Lidcombe area, New South Wales, Australia. Mrs. Hwany has a degree in Education and Counseling and she is proficient in three languages: Japanese, Korean and English.
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Qantass International Business Class Travel Business Plan Marketing Case Study
15 pages (4153 words) , Download 0 , Case Study
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In general, the paper "Qantas’s International Business Class Travel Business Plan" is a perfect example of a marketing case study. Over the years, Qantas Airline Ltd has experienced steady growth in the Airline market in Australia but due to increase in competition, the domestic airline market has shrunk.
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CRM Practices in Vodafone Company Marketing Case Study
21 pages (5616 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "CRM Practices in Vodafone Company" is a good example of a marketing case study. This report focuses on Customer Relationship Management in Vodafone Company. The report investigates the strategies that have been applied by the company to ensure a strong customer relationship.
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Strategic Marketing Plan for Qantas Airlines Marketing Case Study
37 pages (9748 words) , Download 3 , Case Study
The paper "Strategic Marketing Plan for Qantas Airlines" is a good example of a marketing case study. This report has been drafted in a comprehensive manner to prepare on the practical service marketing plan of “Qantas Airlines”, which has grown to be Australia’s largest domestic and international airline companies.
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Self-Concept and Advertising, Dove Beauty Campaign Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Self-Concept and Advertising, Dove Beauty Campaign" is a great example of a marketing case study. Self-concept is the belief about oneself. The previous perceptions that people have concerning themselves have a major impact in defining their current self-concept. According to self-appraisal theory, people tend to maintain their positive self-evaluation by distancing themselves with negative perceptions.
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Situation Analysis of Sensuous Photography Marketing Case Study
6 pages (1632 words) , Download 0 , Case Study
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The paper 'Situation Analysis of Sensuous Photography" is a perfect example of a marketing case study. In this case study analysis, the situation at Sensuous Photography is analysed from a variety of business perspectives. Starting from the business objectives, the case study will be used to illustrate how the business objectives need to be stated.
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Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia Marketing Case Study
11 pages (3272 words) , Download 0 , Case Study
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The paper "Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia" is an outstanding example of a marketing case study. The contemporary global health statistics reveal that sedentary habits within the population are raising concern because of the problems arising out of it. The two common health epidemic caused by sedentary behavior is Obesity and diabetes.
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Case Study
7 pages (2059 words) , Download 0 , Case Study
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The paper "Executing Strategies in a Global Environment: Examining the Case of Federal Express" is a good example of a marketing case study. As much as success and global access remain a necessary evil for business, strategic planning and strategy implementation hold as the best stand-along chance to curb the necessity.
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Service Blueprint in the Airline Industry Marketing Assignment
6 pages (1769 words) , Download 2 , Assignment
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The paper "Service Blueprint in the Airline Industry" is a great example of a marketing assignment. A service blueprint is a tool that can help in solving problems in service provision and identify the point of failure (Pearce & Barbier, 2000). The service blueprint is simple which enables the stakeholders and employees to learn and utilise it (Kerner & Crawford, 2000).
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Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector Marketing Case Study
13 pages (3804 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector " is a perfect example of a marketing case study. The Commonwealth Bank was established under the Commonwealth Bank Act in the early 1910s. In the early 1930s, it enlarged by merging with the State Bank of Western Australia and State Bank of New South Wales coupled with earlier merging with Tasmania and Queensland.
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Service Blueprint for Subway, Mildura, Victoria, Australia Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
Free
The paper "Service Blueprint for Subway, Mildura, Victoria, Australia" is an outstanding example of a marketing case study. The Subway restaurant is located on 41a Langree Avenue in Mildura, Victoria, Australia. It is one of the restaurants on the Subway restaurant chain, which is the world’s largest sandwich franchise in submarine foods.
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Media Kit and Feature Story Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas.
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Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc Marketing Case Study
12 pages (3405 words) , Download 0 , Case Study
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The paper “Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc” is an apposite example of case study on marketing. Advertising plays a critical role in influencing the purchasing behaviour of consumers. The growth of the technology industry has increased the need for effective advertising.  
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The Impact of Social Media on Consumer Behaviour Marketing Coursework
12 pages (3481 words) , Download 1 , Coursework
Free
The paper “The Impact of Social Media on Consumer Behaviour” is a well-turned example of the coursework on marketing. Through social media, consumers have been enabled to communicate directly with the brand and also share brand information with friends. The internet has changed the way consumers and marketers interact.  
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The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth Marketing Coursework
12 pages (3642 words) , Download 1 , Coursework
Free
The paper “The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing. Do social media have an effect on consumer decision-making? Social media has become a significant communication vehicle that individuals employ to hook up with other folks or organizations.  
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Markets of TNT Express, Subaru Australia Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
Free
The paper "Markets of TNT Express, Subaru Australia " is an outstanding example of marketing coursework. Sanitarium a company that is based in Australia in the foods and beverage industry has one of its brands; So Good Coconut Milk, performing well in the market suggested by the rise in its sales in the last 12 months (Sanitarium, 2015).
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Influence of Marketing Philosophy on the Organizational Strategy Marketing Coursework
12 pages (3176 words) , Download 0 , Coursework
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The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework. It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful.
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COS Marketing Plan Marketing Case Study
10 pages (2909 words) , Download 0 , Case Study
Free
The paper "COS Marketing Plan " is a good example of a marketing case study. COS which is an acronym for Collection of Style a fashion company created in London UK in 2007. The company is a sister brand to H&M and deals with ready to wear labels. The company have emulated a new fashion concept by producing high-quality fashion for both men and women.
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What Factors Influence the Marketing Mix Strategies Marketing Coursework
16 pages (4371 words) , Download 0 , Coursework
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The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework. A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services. According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion.
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Apples Strategy Development Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Apples Strategy Development " is a perfect example of a marketing case study. Firstly, Apple ought to keep on executing the hybrid methodology, which is incorporated by cost leadership system and separation procedure, consistently complete outsourcing technique and elevate economies of scales to diminishing expenses and additionally further builds up the "Think Different" logic, advancing in the items.
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The Uniqueness of Organizations Marketing Philosophy Marketing Coursework
22 pages (6265 words) , Coursework
Nobody downloaded yet
The paper "The Uniqueness of Organizations’ Marketing Philosophy" is an outstanding example of marketing coursework. The marketing concept is a common phenomenon since inception. Over the years, it has evolved as the quest to satisfy consumer needs and wants and continues and through this, many organizations and individuals have been able to make profits and expand their sales volumes through marketing.
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Different Marketing Concepts Marketing Coursework
15 pages (4133 words) , Download 0 , Coursework
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The paper "Different Marketing Concepts" is a great example of marketing coursework. Marketing concepts are important in ensuring that customers are able to obtain adequate information about the products. In order to convince the customers, marketing concepts have to be considerate of various issues including the needs of the customers.
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Importance of Customer Feedback Marketing Coursework
9 pages (2593 words) , Download 0 , Coursework
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The paper "Importance of Customer Feedback " is a perfect example of marketing coursework. Feedback from customers and how it is managed is very important for businesses that are committed to establishing and pursuing long-term relationships with their customers. A word of mouth from a customer can have a powerful impact on the reputation of an organization and should, therefore, be well managed.
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International Marketing Strategy of Bulla Dairy Marketing Case Study
10 pages (3047 words) , Download 7 , Case Study
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The paper "International Marketing Strategy of Bulla Dairy" is an outstanding example of a marketing case study. Marketing is one of the vital and critical components of any organization (Shankar and Carpenter, 2012). Lack of proper and effective marketing will make it impossible for any company to reach its consumer around the world in this competitive global environment.
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The Situation Analysis of Uber and GoCatch Services in Australia Marketing Case Study
10 pages (2860 words) , Download 0 , Case Study
Free
The paper "The Situation Analysis of Uber and GoCatch Services in Australia" is a good example of a marketing case study. Uber entered the Australian transport industry in 2014 while threatening to outdo indigenous companies such as GoCatch. However, the fact that they are both using applications to direct their operations forms a basis of competitiveness since each should develop outstanding marketing strategies.
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Debras Personality Traits Measured on the OCEAN Model of Personality Marketing Case Study
8 pages (2307 words) , Download 0 , Case Study
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The paper "Debra’s Personality Traits Measured on the OCEAN Model of Personality" is a great example of a marketing case study. Personality is a very important factor in an individual’s life. According to Alkahtani, Abu-Jarad, Sulaiman, Nikbin (2011), personality refers to an individual’s characteristics that account for consistent patterns of feeling, behaving, and thinking.
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Industry Analysis and Company Report: EIC Group Marketing Case Study
18 pages (4724 words) , Download 0 , Case Study
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The paper 'Industry Analysis and Company Report: EIC Group" is an outstanding example of a marketing case study. Over the recent past, Australia has risen to become one of the leading international education in the world after the UK, the US, France, and Germany. In Australia, this industry ranks among the four largest exporters in addition to tourism, Iron ore, and coal.
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Social Media Marketing and Brand Equity Marketing Coursework
10 pages (2784 words) , Download 0 , Coursework
Free
The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis.
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Bunning Marketing Plan Development Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
Free
The paper "Bunning Marketing Plan Development" is a great example of a marketing case study. Bunning’s is a reputable outdoor living equipment and home improvement products in New Zealand and Australia. The company deals with construction materials. It is one of the biggest housing industry, project builders and commercial trade people suppliers in Australia and New Zealand.
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Marketing Mix Strategies - Nicole Social Event Planning Company Marketing Case Study
6 pages (1653 words) , Download 0 , Case Study
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The paper "Marketing Mix strategies - Nicole Social Event Planning Company " is a perfect example of a marketing case study. Ozment and Morash (1994) identify three categories of service offering as; augmented, core, and actual services. Core services involve the basic customer intention for the transaction and relate to the primary customer benefit.
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The Overview of IKAE Innovation Display Marketing Case Study
6 pages (2029 words) , Download 0 , Case Study
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The paper "The Overview of IKAE Innovation Display" is a good example of a marketing case study. IKAE is a multinational company group that deals with the design and markets the ready to assemble the furniture, home accessories, and appliances. It is known as the world’s largest furniture with its foundation being from Sweden, and the company’s name being acronyms of the founder and his farm of growth.
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Product Lines and Service Lines - Wesfarmers Limited Marketing Case Study
12 pages (3211 words) , Download 0 , Case Study
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The paper "Product Lines and Service Lines - Wesfarmers Limited" is a great example of a marketing case study. Wesfarmers Limited one of the largest listed companies in Australia. It's headquartered in Perth. Wesfarmers Limited deals with a wide variety of product and services. Some of its business operations include office supplies, home improvement, liquor, supermarkets, convenience stores and hotels.
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Opportunities and Threats of Globalization: Analysis of Cemex Company Marketing Case Study
10 pages (3095 words) , Download 0 , Case Study
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The paper 'Opportunities and Threats of Globalization: Analysis of Cemex Company " is a perfect example of a marketing case study. Over the past decades, multinational corporations have taken a large market share in the global market. Multinational corporations commonly referred to as worldwide enterprises are organizations that control and own production and manufacture of goods.
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The Hershey Company Marketing Report Marketing Case Study
8 pages (2117 words) , Download 0 , Case Study
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The paper "The Hershey Company Marketing Report " is an outstanding example of a marketing case study. The report provides an in-depth analysis of the current internal and external factors affecting the Hershey Company. An evaluation of the confectionery market of the United States, which is the chosen country in the manner it affects the company is used in outlining the market size, market leaders.
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Marketing Plan of Master of Management Online Program, Latrobe University Marketing Case Study
9 pages (2834 words) , Download 0 , Case Study
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The paper "Marketing Plan of Master of Management Online Program, Latrobe University" is a good example of a marketing case study. This paper provides an analysis of the marketing of the newly launched online Masters of Management by Latrobe University and compares the program with offers from four other universities in Australia.
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Marketing Program for La Trobe Universitys Newly Launched Online Master of Management Marketing Case Study
10 pages (3097 words) , Download 0 , Case Study
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The paper "Marketing Program for La Trobe University’s Newly Launched Online Master of Management" is a great example of a marketing case study. This article conducts an analysis of a marketing program for the newly launched Master of Management online consumer product at the La TrobeUniversity as well as the effectiveness of its launch and commercialization.
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Personal Perspective on Marketing Marketing Coursework
7 pages (1776 words) , Download 0 , Coursework
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The paper "Personal Perspective on Marketing" is a perfect example of marketing coursework. My understanding of marketing is informing the customers of the presence of products and services, engaging the customers on the benefits of the products and services, and availability of the products and services in terms of costs and locations.
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Strategic Communication Strategy of the National Australia Bank Marketing Case Study
13 pages (3339 words) , Download 0 , Case Study
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The paper "Strategic Communication Strategy of the National Australia Bank" is a good example of a marketing case study. STRENGTH - The bank has some branches that are spread in many places in the world which will shield it from any collapse. The bank has a wide customer network that provides the bank with the necessary finances for operations.
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Pinch Tattoo Ltd Marketing Mix Strategies Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper 'Pinch Tattoo Ltd Marketing Mix Strategies" is a good example of a marketing case study. Understanding the market is basically the root of achieving the right profit and success in the business industry. In order to fully understand the market, the management, and the leadership of the business needs to take the right product put it in the right place with the right price at the right time frame.
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Household Mortgage Expenditure for North Sydney and Wagga Wagga Marketing Case Study
7 pages (2106 words) , Download 0 , Case Study
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Generally speaking, the paper "Household Mortgage Expenditure for North Sydney and Wagga Wagga " is a great example of a marketing case study. The demographic composition presents a challenge. A rapid increase in the number of people aged 65 years old and beyond will continue for many years (Datamonitor).
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Marketing Plan for a Cosmetics and Beauty Brand Marketing Case Study
8 pages (2255 words) , Download 0 , Case Study
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The paper "Marketing Plan for a Cosmetics and Beauty Brand" is a perfect example of a marketing case study. The cosmetic industry in Australia is very competitive, though highly profitable to the market players. The paper looks at Neon Cosmetics in Australia and its intention to advance its presence in the cosmetic market through the provision of facial treatment with massage to its interested customers.
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Situation Analysis of Sandwich Shop in Canberra Marketing Case Study
6 pages (1857 words) , Download 0 , Case Study
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The paper "Situation Analysis of Sandwich Shop in Canberra" is an outstanding example of a marketing case study. This situation analysis analyses a new Australian market for a new sandwich shop and seeks to address crucial factors in the marketing environment associated with opening the sandwich shop in Canberra. The sandwich shop will be quick service restaurant in Canberra.
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