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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector Marketing Case Study
13 pages (3804 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector " is a perfect example of a marketing case study. The Commonwealth Bank was established under the Commonwealth Bank Act in the early 1910s. In the early 1930s, it enlarged by merging with the State Bank of Western Australia and State Bank of New South Wales coupled with earlier merging with Tasmania and Queensland.
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Service Blueprint for Subway, Mildura, Victoria, Australia Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
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The paper "Service Blueprint for Subway, Mildura, Victoria, Australia" is an outstanding example of a marketing case study. The Subway restaurant is located on 41a Langree Avenue in Mildura, Victoria, Australia. It is one of the restaurants on the Subway restaurant chain, which is the world’s largest sandwich franchise in submarine foods.
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Media Kit and Feature Story Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas.
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Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc Marketing Case Study
12 pages (3405 words) , Download 0 , Case Study
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The paper “Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc” is an apposite example of case study on marketing. Advertising plays a critical role in influencing the purchasing behaviour of consumers. The growth of the technology industry has increased the need for effective advertising.  
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The Impact of Social Media on Consumer Behaviour Marketing Coursework
12 pages (3481 words) , Download 1 , Coursework
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The paper “The Impact of Social Media on Consumer Behaviour” is a well-turned example of the coursework on marketing. Through social media, consumers have been enabled to communicate directly with the brand and also share brand information with friends. The internet has changed the way consumers and marketers interact.  
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The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth Marketing Coursework
12 pages (3642 words) , Download 1 , Coursework
Free
The paper “The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing. Do social media have an effect on consumer decision-making? Social media has become a significant communication vehicle that individuals employ to hook up with other folks or organizations.  
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Markets of TNT Express, Subaru Australia Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
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The paper "Markets of TNT Express, Subaru Australia " is an outstanding example of marketing coursework. Sanitarium a company that is based in Australia in the foods and beverage industry has one of its brands; So Good Coconut Milk, performing well in the market suggested by the rise in its sales in the last 12 months (Sanitarium, 2015).
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Influence of Marketing Philosophy on the Organizational Strategy Marketing Coursework
12 pages (3176 words) , Download 0 , Coursework
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The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework. It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful.
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COS Marketing Plan Marketing Case Study
10 pages (2909 words) , Download 0 , Case Study
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The paper "COS Marketing Plan " is a good example of a marketing case study. COS which is an acronym for Collection of Style a fashion company created in London UK in 2007. The company is a sister brand to H&M and deals with ready to wear labels. The company have emulated a new fashion concept by producing high-quality fashion for both men and women.
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What Factors Influence the Marketing Mix Strategies Marketing Coursework
16 pages (4371 words) , Download 0 , Coursework
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The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework. A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services. According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion.
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Apples Strategy Development Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Apples Strategy Development " is a perfect example of a marketing case study. Firstly, Apple ought to keep on executing the hybrid methodology, which is incorporated by cost leadership system and separation procedure, consistently complete outsourcing technique and elevate economies of scales to diminishing expenses and additionally further builds up the "Think Different" logic, advancing in the items.
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The Uniqueness of Organizations Marketing Philosophy Marketing Coursework
22 pages (6265 words) , Coursework
Nobody downloaded yet
The paper "The Uniqueness of Organizations’ Marketing Philosophy" is an outstanding example of marketing coursework. The marketing concept is a common phenomenon since inception. Over the years, it has evolved as the quest to satisfy consumer needs and wants and continues and through this, many organizations and individuals have been able to make profits and expand their sales volumes through marketing.
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Different Marketing Concepts Marketing Coursework
15 pages (4133 words) , Download 0 , Coursework
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The paper "Different Marketing Concepts" is a great example of marketing coursework. Marketing concepts are important in ensuring that customers are able to obtain adequate information about the products. In order to convince the customers, marketing concepts have to be considerate of various issues including the needs of the customers.
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Importance of Customer Feedback Marketing Coursework
9 pages (2593 words) , Download 0 , Coursework
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The paper "Importance of Customer Feedback " is a perfect example of marketing coursework. Feedback from customers and how it is managed is very important for businesses that are committed to establishing and pursuing long-term relationships with their customers. A word of mouth from a customer can have a powerful impact on the reputation of an organization and should, therefore, be well managed.
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International Marketing Strategy of Bulla Dairy Marketing Case Study
10 pages (3047 words) , Download 7 , Case Study
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The paper "International Marketing Strategy of Bulla Dairy" is an outstanding example of a marketing case study. Marketing is one of the vital and critical components of any organization (Shankar and Carpenter, 2012). Lack of proper and effective marketing will make it impossible for any company to reach its consumer around the world in this competitive global environment.
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The Situation Analysis of Uber and GoCatch Services in Australia Marketing Case Study
10 pages (2860 words) , Download 0 , Case Study
Free
The paper "The Situation Analysis of Uber and GoCatch Services in Australia" is a good example of a marketing case study. Uber entered the Australian transport industry in 2014 while threatening to outdo indigenous companies such as GoCatch. However, the fact that they are both using applications to direct their operations forms a basis of competitiveness since each should develop outstanding marketing strategies.
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Debras Personality Traits Measured on the OCEAN Model of Personality Marketing Case Study
8 pages (2307 words) , Download 0 , Case Study
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The paper "Debra’s Personality Traits Measured on the OCEAN Model of Personality" is a great example of a marketing case study. Personality is a very important factor in an individual’s life. According to Alkahtani, Abu-Jarad, Sulaiman, Nikbin (2011), personality refers to an individual’s characteristics that account for consistent patterns of feeling, behaving, and thinking.
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Industry Analysis and Company Report: EIC Group Marketing Case Study
18 pages (4724 words) , Download 0 , Case Study
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The paper 'Industry Analysis and Company Report: EIC Group" is an outstanding example of a marketing case study. Over the recent past, Australia has risen to become one of the leading international education in the world after the UK, the US, France, and Germany. In Australia, this industry ranks among the four largest exporters in addition to tourism, Iron ore, and coal.
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Social Media Marketing and Brand Equity Marketing Coursework
10 pages (2784 words) , Download 0 , Coursework
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The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis.
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Bunning Marketing Plan Development Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
Free
The paper "Bunning Marketing Plan Development" is a great example of a marketing case study. Bunning’s is a reputable outdoor living equipment and home improvement products in New Zealand and Australia. The company deals with construction materials. It is one of the biggest housing industry, project builders and commercial trade people suppliers in Australia and New Zealand.
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Marketing Mix Strategies - Nicole Social Event Planning Company Marketing Case Study
6 pages (1653 words) , Download 0 , Case Study
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The paper "Marketing Mix strategies - Nicole Social Event Planning Company " is a perfect example of a marketing case study. Ozment and Morash (1994) identify three categories of service offering as; augmented, core, and actual services. Core services involve the basic customer intention for the transaction and relate to the primary customer benefit.
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The Overview of IKAE Innovation Display Marketing Case Study
6 pages (2029 words) , Download 0 , Case Study
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The paper "The Overview of IKAE Innovation Display" is a good example of a marketing case study. IKAE is a multinational company group that deals with the design and markets the ready to assemble the furniture, home accessories, and appliances. It is known as the world’s largest furniture with its foundation being from Sweden, and the company’s name being acronyms of the founder and his farm of growth.
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Product Lines and Service Lines - Wesfarmers Limited Marketing Case Study
12 pages (3211 words) , Download 0 , Case Study
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The paper "Product Lines and Service Lines - Wesfarmers Limited" is a great example of a marketing case study. Wesfarmers Limited one of the largest listed companies in Australia. It's headquartered in Perth. Wesfarmers Limited deals with a wide variety of product and services. Some of its business operations include office supplies, home improvement, liquor, supermarkets, convenience stores and hotels.
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Opportunities and Threats of Globalization: Analysis of Cemex Company Marketing Case Study
10 pages (3095 words) , Download 0 , Case Study
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The paper 'Opportunities and Threats of Globalization: Analysis of Cemex Company " is a perfect example of a marketing case study. Over the past decades, multinational corporations have taken a large market share in the global market. Multinational corporations commonly referred to as worldwide enterprises are organizations that control and own production and manufacture of goods.
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The Hershey Company Marketing Report Marketing Case Study
8 pages (2117 words) , Download 0 , Case Study
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The paper "The Hershey Company Marketing Report " is an outstanding example of a marketing case study. The report provides an in-depth analysis of the current internal and external factors affecting the Hershey Company. An evaluation of the confectionery market of the United States, which is the chosen country in the manner it affects the company is used in outlining the market size, market leaders.
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Marketing Plan of Master of Management Online Program, Latrobe University Marketing Case Study
9 pages (2834 words) , Download 0 , Case Study
Free
The paper "Marketing Plan of Master of Management Online Program, Latrobe University" is a good example of a marketing case study. This paper provides an analysis of the marketing of the newly launched online Masters of Management by Latrobe University and compares the program with offers from four other universities in Australia.
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Marketing Program for La Trobe Universitys Newly Launched Online Master of Management Marketing Case Study
10 pages (3097 words) , Download 0 , Case Study
Free
The paper "Marketing Program for La Trobe University’s Newly Launched Online Master of Management" is a great example of a marketing case study. This article conducts an analysis of a marketing program for the newly launched Master of Management online consumer product at the La TrobeUniversity as well as the effectiveness of its launch and commercialization.
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Personal Perspective on Marketing Marketing Coursework
7 pages (1776 words) , Download 0 , Coursework
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The paper "Personal Perspective on Marketing" is a perfect example of marketing coursework. My understanding of marketing is informing the customers of the presence of products and services, engaging the customers on the benefits of the products and services, and availability of the products and services in terms of costs and locations.
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Strategic Communication Strategy of the National Australia Bank Marketing Case Study
13 pages (3339 words) , Download 0 , Case Study
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The paper "Strategic Communication Strategy of the National Australia Bank" is a good example of a marketing case study. STRENGTH - The bank has some branches that are spread in many places in the world which will shield it from any collapse. The bank has a wide customer network that provides the bank with the necessary finances for operations.
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Pinch Tattoo Ltd Marketing Mix Strategies Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
Free
The paper 'Pinch Tattoo Ltd Marketing Mix Strategies" is a good example of a marketing case study. Understanding the market is basically the root of achieving the right profit and success in the business industry. In order to fully understand the market, the management, and the leadership of the business needs to take the right product put it in the right place with the right price at the right time frame.
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Household Mortgage Expenditure for North Sydney and Wagga Wagga Marketing Case Study
7 pages (2106 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Household Mortgage Expenditure for North Sydney and Wagga Wagga " is a great example of a marketing case study. The demographic composition presents a challenge. A rapid increase in the number of people aged 65 years old and beyond will continue for many years (Datamonitor).
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Marketing Plan for a Cosmetics and Beauty Brand Marketing Case Study
8 pages (2255 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for a Cosmetics and Beauty Brand" is a perfect example of a marketing case study. The cosmetic industry in Australia is very competitive, though highly profitable to the market players. The paper looks at Neon Cosmetics in Australia and its intention to advance its presence in the cosmetic market through the provision of facial treatment with massage to its interested customers.
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Situation Analysis of Sandwich Shop in Canberra Marketing Case Study
6 pages (1857 words) , Download 0 , Case Study
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The paper "Situation Analysis of Sandwich Shop in Canberra" is an outstanding example of a marketing case study. This situation analysis analyses a new Australian market for a new sandwich shop and seeks to address crucial factors in the marketing environment associated with opening the sandwich shop in Canberra. The sandwich shop will be quick service restaurant in Canberra.
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Social Media Marketing in the Football Industry, the Case of Coca Cola Marketing Case Study
12 pages (3346 words) , Download 0 , Case Study
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The paper "Social Media Marketing in the Football Industry, the Case of Coca Cola" is a great example of a marketing case study. Social media marketing entails the use of online communities, blogs, and other social sites to market the services and products of a business entity (Neti, 2011). It is evident that social media marketing is the latest trends in marketing.
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Competitive Environment and Business Level Strategy of Nestle Marketing Case Study
14 pages (4062 words) , Download 0 , Case Study
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The paper "Competitive Environment and Business Level Strategy of Nestle " is a perfect example of a marketing case study. Nestle was incorporated in 1905 by the merger of Anglo-Swiss Condensed Milk Company founded in 1866 and Henri Nestle company formed in 1867 in what came to be Nestle Group (Campbell, 1982).
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Macro-Environmental Forces Impacting Environment of the Apple Company Marketing Case Study
7 pages (2115 words) , Download 0 , Case Study
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The paper "Macro-Environmental Forces Impacting Environment of the Apple Company" is a great example of a marketing case study. The external factors in the Apple macro-environment show the value that the company can get on the various strategic options to be exploited by the company according to research by Forster et al (2016 pg. 23).
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Employment for Vision Impaired Marketing Case Study
6 pages (1893 words) , Download 0 , Case Study
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In general, the paper "Employment for Vision Impaired" is a perfect example of a marketing case study. General disability has become a major problem in the society today especially with the inability of people to access various employment opportunities depending on the type of the disability that their face.
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The Impact of Social Media on Marketing Marketing Coursework
8 pages (2476 words) , Download 0 , Coursework
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The paper "The Impact of Social Media on Marketing " is an outstanding example of marketing coursework. The rise of various social media sites such as Facebook, Twitter, and Instagram among others have revolutionized the way people communicates. Furthermore, it has established a link where people across the globe can communicate freely in a short period.
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Marketing in the Tourism Service Industry Marketing Case Study
6 pages (2222 words) , Download 0 , Case Study
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The paper "Marketing in the Tourism Service Industry " is an outstanding example of a marketing case study. Marketing in the service industry is an imperative area to consider following its impacts on the target consumer. According to Gürbüz, Albayrak and Alaybeyoğlu (2014), marketing is a process involving the performance of activities such as planning, pricing, promotion, and distribution of goods.
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Use of Social Media in Marketing Marketing Coursework
6 pages (2023 words) , Download 0 , Coursework
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The paper "Use of Social Media in Marketing " is a good example of marketing coursework. After the rise of the internet in the world social media usage has increased all around the global. Examples of social media include Facebook, Instagram, what’ Sapp, YouTube among others. The number of people using social media in 2011 is less compared to those who are using in 2017.
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Virtual Community Impact on Social Media Marketing Coursework
8 pages (2445 words) , Download 0 , Coursework
Free
The paper "Virtual Community Impact on Social Media" is a great example of marketing coursework. The current trends that have led to the increased usage of the blogs as a medium of product promotion have been reflected in the increased rise in business markets and a commensurate rise in the number of consumers with preference to the aforementioned product.
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Influence of Beauty Industry on Society Marketing Research Proposal
6 pages (1602 words) , Download 1 , Research Proposal
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It is almost a fact long accredited to the halo cause. Researchers have provided evidence demonstrating that intelligence and beauty go hand in hand. Psychologists created a tantalizing streak of inquiry concerning age-old questions regarding beauty.  On the other hand, medical psychologists demonstrate that women and men alike seem more interested than ever with beauty and alleged physical flaws.
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Emerging Business Models and Strategies for Mobile Platform Providers Marketing Case Study
9 pages (2967 words) , Download 0 , Case Study
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The paper "Emerging Business Models and Strategies for Mobile Platform Providers" is a great example of a Marketing Case Study. The marketing plan report is about Apple Company’s move to introduce android phone as a new product. The company is facing stiff competition from Samsung, Nokia, Blackberry companies that introduced android as well as windows phones. 
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The Impact of Ethical Issues in Marketing Marketing Article
7 pages (2094 words) , Download 0 , Article
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The paper "The Impact of Ethical Issues in Marketing" is a perfect example of a Marketing Article. Over a considerable amount of time, people have become more aware of the concept of ethics and more so when it relates to the organizations. The ethical problems that arise in marketing can be said to stem from disagreements and conflicts between the concerned individuals. 
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Comparison of Precision of Systemic Sampling with some other Probability Sampling Marketing Assignment
11 pages (5211 words) , Download 0 , Assignment
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The paper "Comparison of Precision of Systemic Sampling with some other Probability Sampling" is a perfect example of a Marketing Assignment. This paper entails in-depth research on how RMIT university needs to manage and improve students and alumni experiences across the University. As such, RMIT university partners with the Customer Experience (CX) team.
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Developing Marketing Tactics Marketing Case Study
10 pages (2895 words) , Download 0 , Case Study
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The paper "Developing Marketing Tactics" is a perfect example of a Marketing Case Study. Woolworths is the largest supermarket chain in Australia that overtook its traditional rival Coles in 2006. Woolworths operates 992 stores across Australia and relies on over one hundred thousand team members in distribution centers, in stores and support offices to offer customers with superior range, etc. 
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Tactics in Marketing Strategy Development and Implementation Marketing Case Study
6 pages (1794 words) , Download 0 , Case Study
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The paper "Tactics in Marketing Strategy Development and Implementation" is a great example of a Marketing Case Study. This paper looks at analyzing the international marketing opportunities which Southern Peninsula Wines can use for increasing their business. The paper examines the different opportunities which an international market presence before Southern Peninsula Wines. 
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Viability of the Marketing Opportunities Marketing Case Study
6 pages (1804 words) , Download 0 , Case Study
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The paper "Viability of the Marketing Opportunities" is a great example of a Marketing Case Study. This paper analyzes the marketing opportunities which Southern Peninsula Wines has in India. Since Southern Peninsula Wines has identified India as a destination to carry out a trade so the paper looks at identifying the marketing opportunities.
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The Daman Insurance Company Marketing Case Study
13 pages (4038 words) , Download 1 , Case Study
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The paper "The Daman Insurance Company" is a great example of a Marketing Case Study. Daman is among the well-recognized health insurance companies in UAE with the Abu-Dhabi governing owning 80% of it and the remaining 20% being owned by Munich Re from Germany. This firm was started in the year 2005. The report has undertaken to discuss the situational analysis of Daman Insurance in the UAE. 
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Different Marketing Communication Advertisements Issues Marketing Case Study
11 pages (3209 words) , Download 0 , Case Study
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The paper "Different Marketing Communication Advertisements Issues" is a great example of a Marketing Case Study. The objective of the advertisement was to introduce a new product known as Ford Figo that an extra-large boot. The ad was leaked online in the Ads of the World, where agencies normally upload work that is yet to be published (Stampler, 2013). 
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