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Marketing Essays

Result for Subject Marketing:
19702 essays
The Relevance of Marketing Concept to the 21st Century Business of Starbucks Marketing Case Study
7 pages (2173 words) , Download 0 , Case Study
Free
They have to develop a competitive edge over the industry despite the heavy competition or otherwise, the brand will eventually die out. This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before.
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Impact of the Micro Environmental Factors on McDonalds Marketing Book Report/Review
12 pages (3000 words) , Download 3 , Book Report/Review
Free
The expected increase in the consumer spending on fast food would allow the management of McDonald to develop functional procedures which would cater to the needs and wants of the customers. The food innovation procedure would enable the company to develop an array of food options in vegetarianism food.
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Advertising and Promotion Marketing Literature review
10 pages (2571 words) , Download 0 , Literature review
Free
The paper "Advertising and Promotion" is a perfect example of a literature review on marketing. Advertising is a complex communication method that entails using objectives and strategies to create an impact on consumer thoughts, feelings, and actions. Additionally, advertising comprises all the techniques that are utilized by marketers to reach their customers, and deliver their messages.
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Maslow's Need Hierarchy and the Consumer Behavior Model in White Magic's Activities Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
Free
The paper “Maslow’s Need Hierarchy and the Consumer Behavior Model in White Magic's Activities” is an actual example of the marketing case study. The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on consumer tastes and preferences.
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New Product of Samsung and Marketing Development Marketing Coursework
10 pages (2770 words) , Download 0 , Coursework
Free
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. 
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4 Ps of Marketing Marketing Coursework
9 pages (2648 words) , Download 0 , Coursework
Free
Four P’s involved in the marketing mix gives the best possible way of describing all the important elements of marketing. The reason behind the success of a business includes a long process where the achievement of success depends on marketing. The success associated with the marketing process depends upon various marketing strategies.
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Marketing Planning for Food Company Marketing Business Plan
11 pages (3152 words) , Download 0 , Business Plan
Free
The paper “Marketing Planning for Food Company” is an outstanding example of a marketing business plan. Eat Limited is a real Food company founded in the year 1996. They specialize in Coffee, Fast food, and soup. Eat limited has become of the best local brands of the fast-food chain in London, having more than 100 outlets.
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Indian Car Market Analysis Marketing Assignment
12 pages (3362 words) , Download 0 , Assignment
Free
The macro-environmental analysis is identical to all the industries and firms and that makes it inevitable for defining the parameters and the boundaries within which the competition can take place at a micro-level. Internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it.
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Press Releases and Networking: Pitching the Story Marketing Literature review
7 pages (1913 words) , Download 0 , Literature review
Free
The paper "Press Releases and Networking: Pitching the Story" is a great example of a literature review on marketing. This paper entails a story pitched onto media connectors by a local restaurant for free publicity and branding. It begins with a brief overview of the company and its target audience, followed by a process of selection of media outlets and connectors who can be effectively used for pitching the story.
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Marketing Strategy of Levis and Bench Marketing Coursework
8 pages (2097 words) , Download 0 , Coursework
Free
Corporations, in using this strategy would opt to use channel segmentation as a basis to improve partnership with other retailers to optimize performance with over 200 thousand partners and realized an increased return of investment triple as to the targeted 100% of marketing investment (Bain & Company, 2013, p. 1).
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Marketing Strategy of Pharmaceutical companies GlaxoSmithKline Marketing Coursework
10 pages (3079 words) , Download 2 , Coursework
Free
One such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK. GSK has a unique mission statement that explains their aim and (objective of) providing consumers with new products and with more improved projects.
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SWOT Analysis for Alpen Marketing Case Study
8 pages (2109 words) , Download 1 , Case Study
Free
The most important tool to create awareness would most definitely be advertisements. The marketers should go for television and radio ads. Here it has been assumed that the company would not be having budget constraints in posting ads. Apart from this, the company should also be going for digital ads. 
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Commerce Analysis of Red Bull GmbH Marketing Report
16 pages (4397 words) , Download 0 , Report
Free
The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in western countries.
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Setting/Developing Marketing Capability Marketing Research Paper
8 pages (2322 words) , Download 0 , Research Paper
Free
A marketing audit can be described as a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights into the perception of the management towards the probable benefits of a marketing audit.
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Marketing Strategy for Express Star Business Marketing Coursework
31 pages (8976 words) , Coursework
Nobody downloaded yet
Despite the high penetration level of MNA media into the local market, the company is looking for new ways to generate revenue.  The company is looking for ways to use the brand value of MNA and gain trust held within the market it serves.  At present, the company is setting up a new business arm completely different from the present business units.
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Entertainment Company Research Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
ENTERTAINMENT COMPANY RESEARCH: CNN Background Research RESEARCH AN ENTERTAINMENT COMPANY ____________________________ Date: __________________ CABLE NEWS NETWORK (CNN) Company Name: Cable News Network (CNN) Parent Company: Time Warner Inc. History
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Flench Wine Bar - Providing a Community of Education, Enjoyment, and Relaxation Marketing Business Plan
10 pages (2537 words) , Download 0 , Business Plan
Free
The paper “Flench Wine Bar - Providing a Community of Education, Enjoyment, and Relaxation” is a breathtaking example of a marketing business plan. A marketing plan is a part of an overall business plan. An effective marketing strategy is the basis of a well-developed marketing plan. An effective marketing plan includes a list of strategic actions.
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The Body Shop: Seizing the Green Opportunity Marketing Essay
1 pages (534 words) , Download 0 , Essay
Free
In the current corporate scenario, businesses are facing a lot of competition. This means that all businesses strive to sustain themselves in the market through continuous improvement and providing better products/services to consumers. Today consumer needs are the utmost priority of every business.
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New Media and New Trends in Marketing Marketing Coursework
12 pages (3323 words) , Download 0 , Coursework
Free
It is hard to believe that the notion of marketing has been relatively new, when compared with productions, operations, accounting, economics and other business areas. The concept of marketing emerged in the early 1900s, but prior to that most of areas which is now a part of marketing, were allied with economics. 
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The Role of Brand in Consumer Behaviour Marketing Case Study
2 pages (865 words) , Download 3 , Case Study
Free
The paper "The Role of Brand in Consumer Behaviour" is an engrossing example of a case study on marketing. For a successful business like Nike, maintaining customer loyalty through clearly understanding the customer is the key. This is done through having a clear understanding of consumer´s geo-demographics, psychographic, and other personality traits.
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Dynamic and Fixed Pricing Marketing Research Paper
2 pages (516 words) , Download 0 , Research Paper
Free
The authors continue to argue that dynamic pricing implies that the price of manufactured goods or services can transform over time. Choosing the appropriate approach for your company has significant consequences in our constant effort to lure customers and accomplish optimal turnover margins (Turban, King & Lang 4).
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Dove's Real Beauty Marketing Case Study
7 pages (1768 words) , Download 1 , Case Study
Free
In 2004, Unilever launched the Dove “Real Beauty” campaign with the aim of widening the identity of beauty among female consumers of this particular product. The goal of this campaign is to expand brand awareness and increase the global market share. As such, this paper seeks to critically analyze the effectiveness of this campaign.
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The Retail Mix Analysis for Zara in Uk Marketing Coursework
12 pages (3296 words) , Download 0 , Coursework
Free
It is a brainchild of Amancio Ortega and Rosalía Mera. It had been established in 1975 and is famous for the accessories and the fashionable clothing that they have to offer. It is a brainchild of Amancio Ortega and Rosalía Mera. Unlike other fashion stores, Zara does not outsource different stages that are involved in the production of its products. 
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Apple Store Homework 1 Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Apple Store Homework Channel Apple Inc Store Channel Location: Colorado, Pasadena Day: Last day/ time visited: Timer: Duration of visit: Introduction This present paper revolves on the retail environment but it mainly focus on the concept of target
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Integrated Marketing Communications Campaign White Horse Whiskey Marketing Coursework
11 pages (2789 words) , Download 0 , Coursework
Free
While this alcoholic drink continues to make a strong following among the old market, the contrary could be said about the younger crowd. Its distinct and traditional taste does not seem to appeal to them as they prefer lighter and chilled drinks such as vodka, wine, and lagers. Whiskey is commonly associated with unpleasant images of “briar pipes"
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Antitrust Law Developments Marketing Essay
3 pages (816 words) , Download 0 , Essay
Free
The federal marketing orders for raisins were adopted in 1943. The orders were meant to create and maintain an orderly market condition for the commodities produced in agriculture in interstate commerce (Ward, 12). It also had the role of establishing minimum quality standards of grading, inspections requirement, quality, and maturity. 
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E-Business System about Chinese Supermarket in the UK Marketing Case Study
15 pages (4116 words) , Download 0 , Case Study
Free
The paper "E-Business System about Chinese Supermarket in the UK" is an outstanding example of a marketing case study.  Enhancing marketing strategies includes the implementation of its e-commerce and e-marketing work systems. The research delves into information systems. The research delves into work systems.
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STP - Positioning - Case study about EADS Company Marketing Case Study
3 pages (750 words) , Download 1 , Case Study
Free
The concept of product positioning is very important in the buying process of the consumers since it is specifically meant to influence their perceptions about the products offered. Basically, product positioning is a marketing concept that
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Market Segmentation of Eco Shack and Urban Eco Shack Marketing Coursework
12 pages (3213 words) , Download 0 , Coursework
Free
They are efficient in their own term of making the product efficiently, however, they did not have any proper marketing knowledge to launch their product. Here we try to help them by considering different issues to evaluate the market. What types of customers are able and like to buy the urban shack product is discussed by consumer segmentation. 
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Blackberry Company Team Sales Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
Free
The paper "Blackberry Company Team Sales" is an outstanding example of a marketing case study. In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment. This will involve understanding the external and internal environmental situation of the product.
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Construct a Marketing Plan next step Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Fallen Angel Cafe Jennifer L Reed Friday, September 09, LeCain Fallen Angel Cafe Mission ment The mission ment of Fallen Angel Cafe is to make it the preferred coffee place and teashop for our customers to drink their favorite beverages.
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Advertising and Its Relationship to Some Aspect of Contemporary Culture Groups Marketing Coursework
5 pages (1464 words) , Download 0 , Coursework
Free
The ad specifically describes the feelings of Black Americans from the perspective of language. Ebonics is a particular dialect of English. Just by looking at the ad on comes across the whole historical perspective. The white Americans wanted their English to be pure and refined and they were against the Eboniclect of their language. 
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The Issues and Challenges Facing CVS and Walgreens Marketing Report
15 pages (4094 words) , Download 0 , Report
Free
The paper “The Issues and Challenges Facing CVS and Walgreens” is an impressive example of a marketing report. The pharmacy services industry has historically been viewed as a safe haven for investors seeking steady growth and preservation of capital. However, things have changed a bit in recent times, owing to the aging American population and altered industry landscape.
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Comparing the Marketing Techniques Used by Apple and Samsung Marketing Term Paper
6 pages (1848 words) , Download 0 , Term Paper
Free
The two organizations use very distinctive marketing strategies to achieve their goals. It is also apparent that they also achieve these goals. The ridge appears when one assesses the rate at which the two are growing and the extent to which they are capturing the market. In both these instances, Samsung seems to reign supreme as there are putting more effort.
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The Opportunities and the Challenges of the ALDI Company Marketing Case Study
6 pages (1876 words) , Download 1 , Case Study
Free
Influenced by its production costs, the products of the company were quite expensive at the initial stage of the business. To mitigate this challenge, the company can take the virtue of its already built customer base and avoid making any discounts or offers for the Australian market and therefore suffice its deficit.
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Strategic Profile, Purpose of MGM Resorts International Marketing Case Study
9 pages (2481 words) , Download 1 , Case Study
Free
The second aspect of this is to draw up financing options, in partnership with a trusted investment bank. The third leg of the plan of action is to engage top management in the search for properties to be acquired and to draw out plans to develop and market the properties over the next five years. (Google Finance, 2013)
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How can Sainsburys Develop an Effective Marketing Plan to Position themselves in the UK Supermarket Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The article discussed how the company implemented its positioning strategy through a proper marketing mix decision. The author’s research did not throw any light on the result of the company’s marketing plan. The article analyzes the applied marketing plan by the company. the concept of positioning a firm’s market and services is still unfamiliar to many marketing managers. 
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How Does Online Shoppers Behaviour Differ from Traditional Shoppers Marketing Essay
25 pages (6913 words) , Essay
Nobody downloaded yet
The paper “How Does Online Shoppers’ Behaviour Differ from Traditional Shoppers?” is an intriguing example of a marketing essay. Shopping is a part of everyday life. Some fulfill their necessities from shopping while some get something more from shopping. It is viewed as releasing the stress and a way for completing some desire in mind or a way for adding flavor to the mechanical way of life.
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Introducing the Gasolina Urban Blends (alcoholic drink) into panama Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
INTRODUCING THE “GASOLINA URBAN BLENDS” INTO PANAMA The Republic of Panama is the located in Central America and it connects North and South America. Its revenue from canal tolls represents a significant portion of Panama’s Gross domestic Product.
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Green Marketing: Corporate Strategies of Multinational Companies Marketing Research Proposal
6 pages (1885 words) , Download 0 , Research Proposal
Free
The focus of the companies towards green marketing shifted in the 80s, while during the 90s, the legislation related to environmental increased subsequently, increasing the environmental awareness level in the business domain. Global organizations around the world have taken various steps to understand and fight against the risk of climate change.
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Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market Marketing Case Study
7 pages (2085 words) , Download 0 , Case Study
Free
The paper “Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market ” is an engrossing example of the marketing case study. Globalization has brought numerous benefits for business enterprises to exploit. With highly globalized international markets, it is increasingly becoming easier for businesses to develop new products targeted at foreign markets.
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Success in Social Commerce Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
At present, the use of the internet has become very common in almost every walk of life. Now people widely use the Internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is known as social media. 
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How to develop Professional Identity and Professional Network Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
How to develop Professional Identity and Professional Network Components Necessary to Create an Effective Professional Identity Professional identity serves as a point of identification of an individual both professionally and socially. In this way,
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Sachet Packaging of Products Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
One important aspect addressed in this report include the environmental impacts of the sachet packaging during manufacture, use and at the end of their life. Lastly, with a discussion on the economics associated with the use of sachet packaging, the report provides conclusions and recommendations.
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Critical Review of Contemporary NPD Issues Marketing Term Paper
6 pages (1809 words) , Download 0 , Term Paper
Free
The articles authored by Bjork, Boccardelli, and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), and Ideation and Innovation.
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Global Marketing and Communication Marketing Report
8 pages (2561 words) , Download 0 , Report
Free
The paper "Global Marketing and Communication" is a great example of a report on marketing. Over the past thirty years or so, a universal shift has been occurring in the world economy. Today, the world has been observing a totally different scenario because geographical distances are reducing due to tremendous development in telecommunications and transportation technologies.
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Advertising Plan for a Business Marketing Case Study
18 pages (4621 words) , Download 1 , Case Study
Free
There are millions of people in social chat rooms and blog forums, therefore, Vodafone should take this into account and design advertisements that target social media users. This implies that relevant marketing methods should be used to target relevant audiences. Radio and Television advertisements should be straight forward and eye-catching.  
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Marketing Strategy and Analysis for Apple Marketing Case Study
7 pages (2293 words) , Download 0 , Case Study
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It is recommended that Apple select a diversification strategy supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust.
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Facebook Shows Off New 'Home' for Android Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Facebook Shows Off New Home for Android 2 On Thursday 4th march Facebook’s founder Mark Zuckerberg unveiled Facebook’s new app for phones that use android operating system. This app is expected to revolutionize social media on phones and handheld
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SWOT analysis of Bed bath & beyong Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
Free
SWOT analysis of Bed bath & beyong SWOT analysis is a business tool used to evaluate organizations’ internal factors over which some measure of control are applied in order to maintain competitive advantage especially in a highly competitive market
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