StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19895 essays
Business-to-Business Marketing Management Marketing Case Study
16 pages (4456 words) , Download 0 , Case Study
Free
The paper "Business-to-Business Marketing Management" is a great example of a Marketing Case Study. Business-to-business (B2B) denotes the business transactions between businesses rather than businesses and consumers. B2B marketing places emphasis on the creation of value to the customers and as a consequence, creation of financial value to the company rather than just selling the products.
Preview sample
Consumer Behavior-Internal Factors Marketing Case Study
17 pages (5001 words) , Download 0 , Case Study
Free
The paper "Consumer Behavior-Internal Factors" is a great example of a Marketing Case Study. In the contemporary global market, the consumer is well-thought-out as the king. Therefore, the main motive of every marketer is to satisfy the customer by meeting their needs in a better way than their competitors. 
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
An Influence of Positive Effect on Decision Making in Complex Situations Marketing Case Study
7 pages (2150 words) , Download 0 , Case Study
Free
The paper "An Influence of Positive Effect on Decision Making in Complex Situations" is a wonderful example of a Marketing Case Study. A consumer refers to a person who buys goods and services from a market for personal use. Every marketer wishes to get into a consumer's mind and figure out how a customer makes his or her decisions before making a purchase. 
Preview sample
Marketing Strategy and Customer Involvement in Product Development Marketing Case Study
8 pages (2096 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Customer Involvement in Product Development" is a great example of a Marketing Case Study. The contents of this paper are aimed at pragmatically lying down the components of a strategic marketing plan for an organization and the aspects it needs to inculcate in the plan in order to have an edge in the market. 
Preview sample
Understanding the Purchasing Environment Marketing Case Study
14 pages (3875 words) , Download 0 , Case Study
Free
The paper "Understanding the Purchasing Environment" is a great example of a Marketing Case Study. This research was done to test the hypothesis mentioned. Out of 12 hypotheses, six hypotheses were accepted. This research was done to test the hypothesis H01 that cultural value is positively related to the loyalty of gold buying behavior. 
Preview sample
Customer Relationship Management and Marketing Concept Marketing Article
7 pages (2106 words) , Download 0 , Article
Free
The paper "Customer Relationship Management and Marketing Concept " is a great example of a Marketing Article. This paper is a combination of marketing-related articles. Though different, the topics discussed in the articles are greatly related. The first article majorly expresses how a marketing concept can be shared among a number of the organization as opposed to a marketing philosophy. 
Preview sample
Geico Ad Campaigns Marketing Coursework
6 pages (1685 words) , Download 1 , Coursework
Free
The ad campaigns of GEICO serves to exemplify the concepts that the company has attempted to stretch upon and the marketers’ imaginations are obvious in the style the ads are presented. It would be really adequate to say that the marketers of the company constitute a purely imaginative group of people.
Preview sample
Buying Behavior Types Marketing Research Paper
10 pages (3260 words) , Download 0 , Research Paper
Free
The paper "Buying Behavior Types" Is a wonderful example of a Marketing Research Paper. Consumers have four main types of buying behavior influenced by different factors relating to consumer needs. This behavior includes; complex behavior, dissonance tendencies, variety-seeking, and habitual purchasing traits behavior. This section explains each of these consumer buying behavior types in detail.
Preview sample
Global Consumer Behavior Marketing Case Study
12 pages (3263 words) , Download 0 , Case Study
Free
The paper "Global Consumer Behavior" is a wonderful example of a Marketing Case Study. This section seeks to explore various factors that affect consumer behavior in making their purchase decisions. Consumer behavior is the buying behavior of prospective consumers. It is the selection, purchasing, and consumption of goods by the consumers. 
Preview sample
Pioneer Strategy for New Market Entry Marketing Case Study
14 pages (4085 words) , Download 0 , Case Study
Free
The paper "Pioneer Strategy for New Market Entry" is a great example of a Marketing Case Study. This paper presents a strategic marketing plan for the UNE organization. UNE is an institution of higher learning with different offers that constitute its business portfolio. In particular, the business comprises of graduation services, online shopping of books & other research support services. 
Preview sample
Formulation of Purchasing Decisions Marketing Research Paper
23 pages (6659 words) , Download 2 , Research Paper
Customers spend very little time deciding whether to purchase these items and do not typically need to read reviews or consult with friends for their opinions before making routine purchases. However, when confronted with ‘ethical’ products, consumers often become more involved, and this results in a more extensive information search.
Preview sample
Consumer Psychology in Behavioural Perspective Marketing Literature review
6 pages (1777 words) , Download 0 , Literature review
Free
The paper “Consumer Psychology in Behavioural Perspective” is a marketing version of a literature review on marketing. For every firm to remain in business as well as achieve their objectives in making profits, they have to retain and attract customers to buy their products as well as their services. This is by fetching in interactions of resources, which are beneficial to their clients/ customers.
Preview sample
The Participation of Australia in the US Market Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
Free
The paper "The Participation of Australia in the US Market " is a great example of a marketing case study. Peng (2008) says that in order for the hospitality industry to continue doing well then the business environment should be favourable. This will not only contribute to the growth of the organization but will also promote investment in this industry.
Preview sample
Concentration in Different Market Marketing Case Study
6 pages (1814 words) , Download 0 , Case Study
Free
The paper "Concentration in Different Market" is a perfect example of a Marketing Case Study. The globalization that has occurred in the recent past has prompted many companies to increase their market concentration in some countries so that they can achieve an increase in revenue and enhance their competitiveness.
Preview sample
The Effectiveness of Apples Advertising Campaign for the iPhone Marketing Case Study
6 pages (1592 words) , Download 1 , Case Study
Free
Creative advertisements are extremely important for making products successful in the market. They tell a lot about a product and create a definitive impression on the customers’ minds. Commercials can make or break a product, so a lot of energy and effort should be invested in this area. The advertising business is highly competitive.  
Preview sample
China Sportswear and Sports Footwear Marketing Case Study
7 pages (2086 words) , Download 0 , Case Study
Free
The paper "China Sportswear and Sports Footwear" is a great example of a marketing case study. Globalization entails sharing and communicating traditional, cultural and economic values including products, services, and information among different communities and countries the world over. Footwear and Sportswear industry is vital in the entire Chinese economy.
Preview sample
High Levels of Consumer Satisfaction and Connected Productivity, the SMS, WAP, and Internet Marketing Assignment
6 pages (1818 words) , Download 0 , Assignment
Free
The paper “High Levels of Consumer Satisfaction and Connected Productivity, the SMS, WAP, and Internet” is a perfect example of an assignment on marketing. The value fashioned by the company responds to the gains the firm’s consumers receive minus the costs the company’s suppliers acquire and minus the costs of with the company own assets.
Preview sample
How Hospitality Experience Happens - Aesthetics of Built Environment and Customer Character Marketing Essay
6 pages (1711 words) , Download 0 , Essay
Free
The paper “How Hospitality Experience Happens - Aesthetics of Built Environment and Customer Character” is an engrossing option of an essay on marketing. The hospitality industry has been among the major revenue-generating businesses in many countries, which have made people attain their dreams of visiting places they have previously fantasized or dreamt about.
Preview sample
SodaStream International Limited - Major Problems and Alternative Solutions Marketing Case Study
7 pages (1935 words) , Download 1 , Case Study
Free
The paper “SodaStream International Limited - Major Problems and Alternative Solutions”  is a persuasive example of a case study on marketing. SodaStream international limited is a company that manufactures, distributes, and markets home beverage carbonation systems and an assortment of related products.
Preview sample
Service Gap Model for Qantas Airways Marketing Essay
6 pages (1716 words) , Download 0 , Essay
Free
The service gap model plays an important role in terms of identifying the reasons for an organization being unable to satisfy the needs of the customers. Four provider gaps are usually utilized in the model which includes the knowledge gap, standard gap, positioning gap, and delivery gap (Adat, Noel, & Penceliah, 2014).
Preview sample
Mission and Core Values of Apple Company Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
Free
The management should consider the use of the existing brand equity elements to formulate a competitive edge. For instance, its employee skills, experience, and talents can be formulated and used as its key competitive edge. The use of this edge will be sustainable as it is a rare and hard commodity for the competition to emulate it.
Preview sample
Air China Cargo's Market Leadership and Profitability Marketing Case Study
6 pages (1905 words) , Download 0 , Case Study
Free
The paper “Air China Cargo’s Market Leadership and Profitability” is an excellent version of a case study on marketing. The airline industry is positioned based on first flights, military aviation, commercial aviation, and general aviation across the globe. Based on the changes in the aviation regulation act of 1978, the new act advocated for increased competition within the industry.
Preview sample
Successful Products and Strategies of Apple Company Marketing Case Study
7 pages (1871 words) , Download 1 , Case Study
Free
Apple became the front runner in customer appeal as people waited in line overnight to buy the new phone because of the differentiation that the company introduced in the mobile phone industry. Unlike any other mobile phone or Smartphone at that time, but like some of the other Apple products were already popular.
Preview sample
Marketing Analysis of Westfarmers Australian Company Marketing Case Study
6 pages (1771 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Westfarmers Australian Company" is a great example of a marketing case study. Westfarmers is a public company in Australia which is ranked among the largest retailers in the country. The company was formed in 1914 as a farmer’s cooperative and grew to its current size being one of the largest employers.
Preview sample
Classical and Contemporary Management Theories, Current Trends in Customer Management Practices Marketing Literature review
6 pages (1873 words) , Download 0 , Literature review
Free
The paper “Classical and Contemporary Management Theories, Current Trends in Customer Management Practices” is an engrossing example of a literature review on marketing. The classical theories in management were developed as early as during the age of the industrial revolution and were majorly skewed towards the improvement of productivity and efficiency.
Preview sample
Applying of Actors into Advertising for Successful Positioning of a Brand That Meets Consumer Needs Marketing Literature review
6 pages (1850 words) , Download 0 , Literature review
Free
The paper “Applying of Actors into Advertising for Successful Positioning of a Brand That Meets Consumer Needs” is a motivating example of a literature review on marketing. According to Kama (2012), perception refers to the ability of a human being to recognize and interprets stimuli. Perceptions are created by the first impressions of an object.
Preview sample
The Company WRSX - Strategic Capability, PESTEL and Porters Five Forces, Analysis, Porters Five Forces Marketing Case Study
9 pages (2451 words) , Download 1 , Case Study
Free
The paper “The Company WRSX - Strategic Capability, PESTEL and Porter’s Five Forces, Analysis, Porter’s Five Forces ” is a worthy variant of case study on marketing. The company WRSX expects to create quality and a variety of advertising and marketing communications to support global client targets.
Preview sample
Creating Customer's Emotional Involvement with Brands Marketing Essay
6 pages (1573 words) , Download 0 , Essay
Free
The paper “Creating Customer’s Emotional Involvement with Brands” is an exciting example of an essay on marketing. According to Jeff Bezos, a brand for a corporation can be compared to a reputation for an individual. Reputation is earned when hard things are done in the right way. If a company creates great experience clients will inform each about it.
Preview sample
Millennial and the Social Media in Marketing Marketing Literature review
9 pages (2375 words) , Download 2 , Literature review
Free
The use of digital devices is increased up to a high level. A research study shows that 90% of Y Generation people check their mobile phones before getting out of bed in the morning. They are using different mobile applications on their smartphones. Most of their leisure time is spent using their smartphones and surfing the internet. 
Preview sample
Elements of the General Environment That Apply to the Bookshop Business Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
Free
The paper “Elements of the General Environment That Apply to the Bookshop Business” is a thrilling version of a case study on marketing. The business environment is highly dynamic and is likely to be affected by a great variety of environmental factors. Accordingly, a business must be in a position to adapt to the effects of the environment in order to enhance profitability.
Preview sample
Toyotas Internal Environment Marketing Case Study
6 pages (1696 words) , Download 1 , Case Study
Free
The paper "Toyotas Internal Environment" is a perfect example of a marketing case study. Toyota is a multinational company with branches in many countries of the world. It mainly specializes in manufacturing and selling of vehicles. Toyota has five main types of resources, these are; financial resources, physical resources, human resources, technological resources and organizational resources.
Preview sample
Integration Strategy Plan for the Mayer Company Marketing Case Study
6 pages (2005 words) , Download 0 , Case Study
Free
The paper 'Integration Strategy Plan for the Mayer Company " is an outstanding example of a marketing case study. The Mayer Company has over the years established an increasing market reputation for quality and reliability in its products offerings. The organization’s products proposition that seeks to serve the Australian retail industry, especially the middle and high-end middle classes has earned it its current market reputation and status.
Preview sample
Marketing Analysis of Coles Supermarket Marketing Case Study
6 pages (1963 words) , Download 0 , Case Study
Free
In general, the paper "Marketing Analysis of Cole’s Supermarket " is a great example of a marketing case study. Similar to other global armlets, the Australian market is gradually but steadily changing. In this regard, the market faces increased macroeconomic factors such as economic and social factors.
Preview sample
Early Understanding of Brand Awareness and Consumer Buying Behaviour Marketing Literature review
6 pages (1632 words) , Download 0 , Literature review
Free
The paper “Early Understanding of Brand Awareness and Consumer Buying Behaviour” is a  thoughtful variant of literature review on marketing. The brand image notion was formally introduced in the 1950s and has since then become a commonplace not only in motivational research but also consumer behaviour research.
Preview sample
The Role of Motivational Research Based on Brand Awareness in the Market Marketing Essay
6 pages (1819 words) , Download 0 , Essay
Free
The paper “The Role of Motivational Research Based on Brand Awareness in the Market” is an exciting variant of an essay on marketing. Brand awareness is the extent to which the buyers or the consumers of a particular commodity can recall or recognize the availability of a certain product or service offered by a particular company or business.
Preview sample
How to Manage Tourism Consumer Behaviour to Achieve Marketing Success Marketing Literature review
7 pages (2085 words) , Download 0 , Literature review
Free
The paper “How to Manage Tourism Consumer Behaviour to Achieve Marketing Success” is a convincing variant of literature review on marketing. Marketing research allows marketers to formulate marketing strategies, psychological advertisement and mix that are in sync with customer needs. It has been repeated over and over that information is a resource to any organization.
Preview sample
Social Media Marketing: Do Positive Utilities to Businesses Outweigh Its Negative Utilities Marketing Term Paper
9 pages (2745 words) , Download 1 , Term Paper
Free
As more companies seek to establish their presence in as far as social media marketing is concerned, the profitability of social media stock will continue to soar. More people are signing up for social networks thus translating to a wider market for businesses. This is the main reason why Facebook remains the most profitable social media stock.
Preview sample
Ruyi Lifestyle - PESTLE and SWOT Analysis Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
Free
The paper "Ruyi Lifestyle – PESTLE and SWOT Analysis” is an exciting variant of case study on marketing. Ruyi Lifestyle is a start-up firm that combines wellbeing, fashion, and sportswear to come up with athleisure wear which is a current trend in the industry. This is a firm that has been able to grow to be a luxury activewear brand within 11 months in a category that is highly competitive.
Preview sample
Business and Consumer Markets in the Hospitality Industry Marketing Literature review
6 pages (1869 words) , Download 0 , Literature review
Free
The paper “Business and Consumer Markets in the Hospitality Industry” is a forceful variant of literature review on marketing. Changes in economic variables have greater impacts on the hospitality businesses. According to Lewis (2012) when the economy is declining, causing a fall in the level of discretionary expenditure, the hospitality industry suffers.
Preview sample
The Critical Value of Two Articles by Southgate and by Spero and Stone Marketing Literature review
8 pages (2675 words) , Download 1 , Literature review
Free
Despite claiming to take a different view of young people, Spero and Stone still make several assumptions based on a stereotype.  For example, they assume young people with being early adopters (Rogers 1976) of new products and services, a view also expressed by Lanctot (1997), yet offer no substantiating evidence of this.
Preview sample
What Are the Key Elements of Mashreq Banks Market Positioning as the Case Time Frame Is Concerned Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
Free
The paper “What Are the Key Elements of Mashreq Bank’s Market Positioning as the Case Time Frame Is Concerned? ” is an impressive example of a case study on marketing.  Initially, Mashreq Bank had been open to all markets and income levels of the customers. The positioning used led to the lending of secure and non-secure lending.
Preview sample
McDonald's - SWOT and Competitor Analysis, International Strategy Marketing Case Study
6 pages (1624 words) , Download 0 , Case Study
Free
The paper “McDonald's - SWOT and Competitor Analysis, International Strategy”  is a delightful example of a case study on marketing. McDonald's is a renowned company that operates in more than 100 countries. The company’s international system consists of both company-owned and franchised restaurants.
Preview sample
Clothing-Retailing Industry Marketing Case Study
8 pages (2068 words) , Download 0 , Case Study
Free
The paper "Clothing-Retailing Industry" is a good example of a marketing case study. Clothing- retail industry is an industry, which is heterogeneous and diverse, and it carries several activities that originate from fabrics and yarns being transformed from fibers thus resulting into many different types of products such as bed- linen, clothing, industrial fibers, wool, geotextiles and synthetic yarns of hi-tech etc.
Preview sample
Industry Trend Report on Accounting Services Marketing Coursework
12 pages (3339 words) , Download 1 , Coursework
Free
Globally, the accounting services industry generates close to $435 billion in revenue. Even though accounting services are required worldwide, Europe and the US are the two greatest markets due to the concentration of both small and international companies. 
Preview sample
Royal Dutch Shell: Multinational Organization Marketing Case Study
6 pages (1829 words) , Download 1 , Case Study
Free
This will be followed by an evaluation of the firm’s entry strategies in different countries and the firm’s strengths and weaknesses. The report will conclude with a comparison of promotional strategies that Shell has adopted in different countries and a set of recommendations for the firm’s international operations.
Preview sample
Starbucks's Marketing Mix for Identifying the Core Components of the Company's Marketing Plan Marketing Case Study
6 pages (1606 words) , Download 0 , Case Study
Free
The paper “Stаrbuсks’s Marketing Mix for Identifying the Core Components of the Company's Marketing Plan”  is a meaty option of case study on marketing. Starbucks Coffee Company is the largest and most successful coffee company globally. The company was established in 1971, and some of its founders are Jerry Baldwin and Gordon Bowker.
Preview sample
McDonalds in the Indian Market Marketing Case Study
6 pages (1654 words) , Download 1 , Case Study
Free
The paper "McDonald’s in the Indian Market" is an outstanding example of a marketing case study. In India, the fast-food industry has become very saturated and the market is still facing some concerns regarding the fast foods’ consumption as well as the associated health implications. As mentioned in the case study, McDonald’s has been a market leader not only in India but also globally.
Preview sample
Cocoa Production in African and South American ountries Marketing Case Study
10 pages (2541 words) , Download 0 , Case Study
Free
The paper “Cocoa Production in African and South American Сountries”  is an engrossing variant of a case study on the marketing. According to World Atlas (2016), Côte d'Ivoire supplies 30% of the total cocoa in the world and supplies cocoa to renowned companies like Cadbury and Nestle. Furthermore, Cocoa contributes almost two-thirds of the country’s trade revenue.
Preview sample
Big Chocolate Case Analysis Marketing Case Study
7 pages (2118 words) , Download 1 , Case Study
Free
It is responsible for about 40% of the total cocoa produced in the world and is the leading export earner (Verdin 2016). In 2016, the country’s production capacity stood at 1.57 million tons down from the previous year’s 1.75 million tons (Verdin, 2016). However, cocoa is produced under harsh conditions and involved the use of child labor.
Preview sample
Marketing Strategies of Aman Resorts Hotel Marketing Case Study
7 pages (1891 words) , Download 7 , Case Study
Free
The paper "Marketing Strategies of Aman Resorts Hotel" is a perfect example of a marketing case study. The purpose of this report is to discuss the various strategies which have been applied by Aman resorts hotel in excelling in the market. Aman resort is a hotel that was started in 1998 by Zecha in Thailand.
Preview sample
    7251 - 7300 results of 19895 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us