How Does Online Shoppers Behaviour Differ from Traditional Shoppers - Essay Example

The paper “How Does Online Shoppers’ Behaviour Differ from Traditional Shoppers? ” is an intriguing example of a marketing essay. Shopping is a part of everyday life. Some fulfill their necessities from shopping while some get something more from shopping. It is viewed as releasing the stress and a way for completing some desire in mind or a way for adding flavor to the mechanical way of life. There are two types of shopping in general, traditional shopping and online shopping.

Both of them have merits and demerits respectively.Nowadays, a large number of people go shopping by means of the internet. This has been possible due to the prevalence of computers. The trend of online shopping came with the booming of the internet. Thousands of items are reflected on the screen by clicking in one word. This does not require roaming across a long road through the hustling crowds for getting a pair of items. What is required is to have a click on the keyboard and the goods will be delivered on the spot.

The advent of the internet has an impact on our everyday lives in all ways from the manner we communicate to the way we shop. The increase in sophisticated technology in the 21st century has made everything virtually possible like the purchase of an outfit of Armani who has been wearing pajamas which were once seemed like an outlandish idea. The start of retailing on the web from sometime in the middle of the late 1990s has given rise to the debate of online vs. traditional shopping. This debate is still ongoing.

Though shoppers have thronged the shopping centers, as it is done on the internet but still the question remains as to whether everything will be conquered by online shopping or the survival of traditional shopping will remain in the increasing trend of e-shopping.Introduction The rising debate of online shopping vs. traditional shopping can be viewed from the angle of considering the pros and cons of traditional and online shopping. The main advantage of online shopping is that it eliminates the need to take a drive to somewhere for purchasing something.

So, there arises no frustration to deal with parking problems and traffic. Besides, in the case of traditional shopping, half of the petrol is consumed while going shopping.