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Marketing Essays

Result for Subject Marketing:
19895 essays
Evaluation of the Current Situation of Black Mores Company Marketing Case Study
8 pages (2020 words) , Download 0 , Case Study
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The paper "Evaluation of the Current Situation of Black Mores Company" is an outstanding example of a marketing case study. The report provides analysis and evaluation of the current situation of Black mores Company. The report will be an analysis of marketing significance, analysis of the SWOT analysis of the company basing arguments on marketing objectives, positioning, segmentation as well as the marketing mix.
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Importance of Good Marketing Strategy Marketing Case Study
11 pages (3228 words) , Download 0 , Case Study
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The paper "Importance of Good Marketing Strategy" is a good example of a marketing case study. The company focuses mainly on electrical and electronics products. Some of the notable products mentioned by the case include; Siemens toasters, train, traffic lights and, MRI scan. The firm manufactures products relating to the business sectors within the United Kingdom.
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Sustainability and Environmental Marketing Issue Marketing Coursework
8 pages (2169 words) , Download 0 , Coursework
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The paper "Sustainability and Environmental Marketing Issue" is a perfect example of marketing coursework. Green marketing is very important in today’s marketing activities and plays a major role in promoting sustainability and protecting the environment (Dobhal, 2005). Many organisations today are successfully practising green marketing techniques.
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Analysis of Uber Marketing Strategy Marketing Case Study
10 pages (2836 words) , Download 0 , Case Study
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The paper "Analysis of Uber Marketing Strategy" is an outstanding example of a marketing case study. The entry of UBER into the taxi and car hire business has acted as a wake-up call to existing transport service providers. This is because of the ease with which it has made acquiring a taxi look. The entry of UBER into various markets has been growing month by month.
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Marketing Communication of the Gunners Agency and Cadbury Marketing Case Study
12 pages (3272 words) , Download 0 , Case Study
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The paper "Marketing Communication of the Gunners Agency and Cadbury" is a good example of a marketing case study. The Gunners Agency has recently won a marketing contract with Cadbury.  Our team has since performed further extensive market research and has come up with a figure of marketing strategies which will help Cadbury to improve its brand awareness and to drive growth in the business.
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Value Creation and Marketing of Video Games Marketing Case Study
7 pages (2194 words) , Download 0 , Case Study
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The paper "Value Creation and Marketing of Video Games" is a great example of a marketing case study. Over a 25-year period, the video game industry has experienced enormous growth with annual figures ranging between 9 percent and 15 percent. The past twenty years have witnessed the entertainment industry contributing to the global economy through the video game industry establish itself as a key stake.
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Strategic Marketing Plan for the Penfold Bin 8 Wine in China Marketing Case Study
8 pages (2259 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan for the Penfold Bin 8 Wine in China" is a perfect example of a marketing case study. The Penfold Company is an established wine brewing company in Australia. The Company was established in 1844 and has ever since expanded its scope and influence in the global market, both in Australia and beyond.
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Ultimate Party Planner in Canberra Marketing Case Study
6 pages (1686 words) , Download 0 , Case Study
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The paper "Ultimate Party Planner in Canberra" is a good example of a marketing case study. An ultimate party planner is a party planning company that seeks to be started up in Canberra. The focus of the business will be mostly concerned with kid’s parties and other family celebrations. The business intends to be set up in the city of Canberra.
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Situational Analysis of the Child Care Industry in Canberra Marketing Case Study
6 pages (1728 words) , Download 0 , Case Study
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The paper "Situational Analysis of the Child Care Industry in Canberra" is a perfect example of a marketing case study. The purpose of this paper is to offer a situational analysis of the child care industry in Canberra. Canberra has a large number of daycare centers that exceeds one hundred. In Canberra, the daycare centre will be subject to competition from other daycare centers.
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Marketing Attractiveness, Successful and Unsuccessful International Marketing Solutions Marketing Coursework
7 pages (2060 words) , Download 0 , Coursework
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It is essential to state that the paper "Marketing Attractiveness, Successful and Unsuccessful International Marketing Solutions" is an outstanding example of marketing coursework. As technology continues to influence financial flows, transportation and communication, the world becomes smaller and smaller.
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Marketing Summary of BBQfun Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Marketing Summary of BBQfun" is a good example of a marketing case study. BBQfun is a well-known firm in Australia which started its operations in 2009 under the current CEO Pat Mifsud. It offers a broad range of outdoor living products both locally and imported goods, particularly to the growing need for outdoor lifestyle products.
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Paul Smith Salon Mix Marketing Strategy Marketing Case Study
6 pages (1773 words) , Download 1 , Case Study
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The paper "Paul Smith Salon Mix Marketing Strategy " is a great example of a marketing case study. A marketing plan is an outline that a company sticks to make known of its product. Whether an organization is small or large a marketing strategy is an integral part of its growth and goal towards the realization of its intent in the market (Westwood, 2011).
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Strategic Marketing Report: Australia and New Zealand Banking Group Marketing Case Study
13 pages (3551 words) , Download 0 , Case Study
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The paper "Strategic Marketing Report: Australia and New Zealand Banking Group" is an outstanding example of a marketing case study. Australia and New Zealand Banking Group (ANZ) is one of the largest banking and financial service providers in Australia and New Zealand. The company was founded in 1935 in Melbourne where its headquarters are located and has grown over the years to become a global brand.
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Situational Analysis of Dynamic Inc Marketing Case Study
8 pages (2334 words) , Download 0 , Case Study
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The paper "Situational Analysis of Dynamic Inc" is a good example of a marketing case study. In this report, we look at communication, conflict resolution and power as issues that challenged Dynamic Inc. in meeting their desired goal. Findings indicate that the majority of the employees are not happy with the situation in the new company.
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Brand Analysis Project - Blackmores Marketing Case Study
18 pages (4757 words) , Download 0 , Case Study
Free
The paper "Brand Analysis Project - Blackmores " is a great example of a marketing case study. Blackmores is among the few companies that have recorded positive sales as well as profits in the Australian economy over the years (Roth 2015). With the vast amounts of products that the company deals in, it is possible that the company has gained a candid reputation among retailers and customers.
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Innovation at FeedHenry Marketing Assignment
8 pages (2093 words) , Download 0 , Assignment
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The paper "Innovation at FeedHenry" is a perfect example of a marketing assignment. Feedhenry faces several external environmental challenges (Cunningham & Gately, 2013). These challenges can be well analyzed using PESTEL analysis and scenario planning. PESTEL analysis looks at the political, economic, social, technological, legal and environmental factors.
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Sales Team Structure of the Hewlett-Packard Company Marketing Case Study
9 pages (2567 words) , Download 1 , Case Study
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The paper "Sales Team Structure of the Hewlett-Packard Company " is an outstanding example of a marketing case study. The report below offers the effective organization of a sales team and it will entail the sales structure, the salaries and remuneration of the sales team in addition to training and incentives.
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Offering Healthy and Safe Products to the Consumers Marketing Case Study
10 pages (3112 words) , Download 0 , Case Study
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The paper "Offering Healthy and Safe Products to the Consumers" is a great example of a marketing case study. Ecostore was established in 1993 by Malcolm Rands in New Zealand. Over the years, Malcolm and the wife have been utilizing sustainable practices in their home but realized they were more exposed to toxic chemicals from the cleaning and body care products they used every day.
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Internet Marketing - E-Bay Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
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The paper "Internet Marketing - E-Bay " is a good example of a marketing case study. EBay is an e-commerce multinational company located in the United States that offers C2C and B2C sales services through the internet (Sinclair, 2007). The company was founded in 1995 and has grown to become one of the largest e-commerce companies worldwide.
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Sales Team Structure, Roles and Rewards: Infinix Analysis Marketing Case Study
9 pages (2311 words) , Download 1 , Case Study
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In general, the paper "Sales Team Structure, Roles and Rewards: Infinix Analysis" is a perfect example of a marketing case study. This report is focused on identifying the immediate sales organisational structure of Infinix-a Smartphone company into the Australian market for the period ending December 2016.
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Service Blue Print for ABC Pharmacy Marketing Case Study
9 pages (2606 words) , Download 0 , Case Study
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The paper "Service Blue Print for ABC Pharmacy" is an outstanding example of a marketing case study. The service blueprint refers to as an operational planning tool which normally shows how a particular service would be provided. It shows the paths followed in the provision of services and the various areas points of the provision of such a service.
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International Marketing of Rokeby Farm Dairy Products in Thailand & Singapore Marketing Case Study
16 pages (4130 words) , Download 0 , Case Study
Free
The paper "International Marketing of Rokeby Farm Dairy Products in Thailand & Singapore" is a perfect example of a marketing case study. The report is about the market selection and the entry strategies that a company should use to penetrate into foreign markets. In the report, Singapore and Thailand are compared to determine which a better market is.
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Building an Australian Sales Team - Telstra Company Marketing Case Study
8 pages (2126 words) , Download 0 , Case Study
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The paper "Building an Australian Sales Team - Telstra Company " is a great example of a marketing case study. This is a report provides a detailed structure showing salary and remuneration packages as well as incentives and training of sales teams of Telstra limited in order to maintain the market position for the best telecommunication services.
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Market Plan for Sustainable Offering Marketing Coursework
7 pages (1915 words) , Download 0 , Coursework
Free
The paper "Market Plan for Sustainable Offering" is a perfect example of marketing coursework. The contribution of a company towards a sustainable environment and health to customers is seen in the products being produced. The products that are environmentally friendly to the customers enable them to provide utilize the products and services being offered by the company.
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Service Blueprint Business Tool Marketing Coursework
9 pages (2704 words) , Download 0 , Coursework
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The paper "Service Blueprint Business Tool " is an outstanding example of marketing coursework. Service blueprint refers to the visual or graphical representation of processes involved in providing service in a business. It’s intended to provide a clear and objective understanding of the service process involved in the provision of services to all people (Seyring and Dornberger, 2009).
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Consumer Behavior Analysis of Airline Services: A Case of Qantas Airline Market Marketing Case Study
12 pages (3528 words) , Download 2 , Case Study
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The paper "Consumer Behavior Analysis of Airline Services: A Case of Qantas Airline Market" is a good example of a marketing case study. The Australian airline has experienced remarkable growth over the last few decades despite the economic volatilities rising cost of fuel. In 2012, the Australian airline market was estimated at $22 billion.
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Marketing Plan of Gorilla Glass Screen and Tempered Glass Protectors Marketing Case Study
10 pages (2679 words) , Download 0 , Case Study
Free
The paper "Marketing Plan of Gorilla Glass Screen and Tempered Glass Protectors " s a great example of a marketing case study. As technology advances so do the need to become a global village. Smartphones help make the world a global village since it allows for connectivity just at a tap (Ackloo, 967).
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Marketing Plan and Situation Analysis of Australia Honey Products Marketing Case Study
6 pages (1700 words) , Download 0 , Case Study
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The paper "Marketing Plan and Situation Analysis of Australia Honey Products " is a perfect example of a marketing case study. The employees of Australia Honey Products are fully committed to their work. They are self-motivated. Minimum supervision is required. This is the driving force behind the company’s success in the industry.
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Market Mix for Jane Pinch Tattoo Company Marketing Case Study
7 pages (2136 words) , Download 0 , Case Study
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The paper "Market Mix for Jane Pinch Tattoo Company" is a perfect example of a marketing case study. The term market mix entails ensuring that the right product is placed in the right place, is sold at the right price, as well as at the right time. The four factors are commonly called marketing’s 4 ‘Ps’. Over the last 60 years, there has been the evolvement of the definition of the concept of ‘marketing.
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Factors Affecting Buyer Behavior of Students When Purchasing Books Marketing Coursework
13 pages (3874 words) , Download 0 , Coursework
Free
The paper "Factors Affecting Buyer Behavior of Students When Purchasing Books" is an outstanding example of marketing coursework. The success of a business venture depends on the understanding of consumer behavior of its buyers. The emphasis is on the relationship between marketing strategies and consumer behavior where the company’s marketing strategy is intended to fit the market demand.
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Why Are More Customers Switching to Online Shopping from Traditional Shops Marketing Coursework
7 pages (2999 words) , Download 0 , Coursework
Free
The paper "Why Are More Customers Switching to Online Shopping from Traditional Shops" is a good example of marketing coursework. Online shopping is a contemporary trend that is growing and gaining wide-spread acceptance as the preferred method of purchasing goods and services. Online shopping utilizes the use of technology particularly the computers, credit and debit cards and the internet to perform marketing operations.
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Marketing Mix Critique, Masters Home Improvement - Woolworths Marketing Case Study
9 pages (2375 words) , Download 0 , Case Study
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The paper "Marketing Mix Critique, Masters Home Improvement - Woolworths" is a perfect example of a marketing case study. Masters Home Improvement is one of the chains controlled and managed by Woolworths. In order to diversify its Australian presence, Woolworths decided to venture into the hardware industry by establishing Masters Home Improvement in 2011 (Cadeaux, 2016).
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Marketing for Wines - Hong Kong Marketing Case Study
6 pages (1834 words) , Download 0 , Case Study
Free
The paper "Marketing for Wines - Hong Kong " is an outstanding example of a marketing case study. Hong Kong is emerging as one of the fastest-growing wine markets in the world in the re3cent past following the scraping of the city’s wine taxes in 2008. The growing population made up of majorly the expatriates, as well as a huge number of tourists, make up the main consumer base for the consumption of Hong Kong.
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Marketing and Communication - P-Phone 120 in Australia Marketing Assignment
10 pages (2757 words) , Download 0 , Assignment
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The paper "Marketing and Communication - P-Phone 120 in Australia" is a good example of a marketing assignment. Ever wondered how it feels like holding something that seems to have the mind of its own? Pentagon’s new discovery called P-Phone 120 will help you discover this experience yet for the longest time,
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Brands and Brand Equity - Case of Nestle Marketing Case Study
9 pages (2831 words) , Download 1 , Case Study
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The paper "Brands and Brand Equity - Case of Nestle" is a great example of a marketing case study. Building a strong perceptual position is one way in which Nestle has been operating in the already competitive markets. The image of the company’s brand remains essential and one of the strategies that Nestle has adopted to align its products with current demands in the areas of operations.
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LEGO Group Situation Analysis Marketing Case Study
8 pages (1619 words) , Download 0 , Case Study
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The paper "LEGO Group Situation Analysis" is a perfect example of a marketing case study. The advertisement on the Facebook will be measured through Facebook analytics which will demonstrate the number of people clicking on the ads placed over Facebook. The effectiveness of the television advertisement will be measured by considering the purchase rates for the LEGO Playbox.
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Development and Marketing Plan for Domino Pizza Pizzeria Marketing Case Study
9 pages (2889 words) , Download 0 , Case Study
Free
The paper "Development and Marketing Plan for Domino Pizza Pizzeria" is an outstanding example of a marketing case study. The aim of the paper is to develop a new product for Domino Pizza and establish effective marketing strategies for the product. The name of the product would be Pizzeria, which is a form of pizza that incorporates the various needs of the customers.
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Situation Analysis for Canberra Gardening Company Marketing Case Study
14 pages (3939 words) , Download 0 , Case Study
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The paper "Situation Analysis for Canberra Gardening Company " is a great example of a marketing case study. The situation analysis for this assessment is about Canberra Gardening Company based in Canberra, Australia. Canberra Gardening Company is a company that offers various services including garden refuse removal, lawn mowing, tree lopping, plant pruning, fertilising.
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7Ps of Marketing Marketing Coursework
7 pages (1774 words) , Download 0 , Coursework
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The paper "7Ps of Marketing" is a perfect example of marketing coursework. Marketing incorporates different activities. To get into marketing an organization or industry has to make a decision on the target group or the customers they aim at serving. When they decide on the target group, the product could then be placed in the market by giving it the required, price, distribution and promotion.
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Social Media Marketing Marketing Coursework
16 pages (4320 words) , Download 0 , Coursework
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The paper "Social Media Marketing" is an outstanding example of marketing coursework. Marketing is one of the most important departments that a company cannot do without since it aids in building stronger market power in a highly competitive environment. Therefore, businesses are doing advertisement in different ways whenever a new product or services emerge or when they want to expand the market for their real goods or services.
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Roles of Marketing Relationship in Business Markets Marketing Coursework
15 pages (4358 words) , Download 0 , Coursework
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The paper "Roles of Marketing Relationship in Business Markets" is a great example of marketing coursework. This paper investigates the roles of marketing relationship in business markets. Relationship marketing is defined at the initial stage of the article. The overview of its development and integration into business practice and the growing significance in the field follows.
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Situational Analysis of the Australian Airline Industry Marketing Case Study
10 pages (2793 words) , Download 2 , Case Study
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The paper "Situational Analysis of the Australian Airline Industry" is a perfect example of a marketing case study. The aviation industry of Australia is being taken through changes. The need for changes has arisen from the shift in market demand to low-cost carriers. The new aircraft have made most organizations to understand the need to capture different competitive market shares.
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Co-creation - Theoretical Analysis and Relevance to Business Marketing Coursework
12 pages (3636 words) , Download 0 , Coursework
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The paper "Co-creation - Theoretical Analysis and Relevance to Business" is a good example of marketing coursework. Value is a key concept in the current era of marketing. Gone are the days when marketing was just about creating publicity, advertising, and organization of resources towards the customer demands.
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NFL Social Media Sports Campaign - Twitter Amplify Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
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The paper "NFL Social Media Sports Campaign - Twitter Amplify" is an outstanding example of a marketing case study. Social media has emerged as a very powerful marketing tool today. Companies across industries are turning to social media in large numbers as a campaign tool because of the popularity of social media.
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The Settle in Consultancy Business Marketing Coursework
12 pages (3260 words) , Download 0 , Coursework
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The paper "The Settle in Consultancy Business " is a good example of marketing coursework. The feasibility study is that of the Settle In Consultancy business that is set to cater for the needs of all the people that wish to settle in the country but are not sure how. Such are the people that come for work, tour, studies, and volunteer services.
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Significance of Customer Reviews to Business Marketing Coursework
20 pages (4517 words) , Download 0 , Coursework
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The paper "Significance of Customer Reviews to Business " is a great example of marketing coursework. With the rise of the internet, customer reviews have become an important business tool. Customers use social media, search engines and websites to spread the electronic word of mouth (eWOM) globally in a manner that is not easily forgettable (Filieri, 2015).
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The Extent to Which an Independent Beauty Consultant Participate in the Eight Universal Marketing Flows Marketing Case Study
7 pages (2028 words) , Download 0 , Case Study
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The paper "The Extent to Which an Independent Beauty Consultant Participate in the Eight Universal Marketing Flows" is an outstanding example of a marketing case study. World Federation of Direct Selling Association (WFDSA) has defined direct selling as “on non-fixed retailing places and through the use of face to face way, the product and service are sold directly to the consumers.”
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What Is Strategy All about Marketing Coursework
6 pages (1890 words) , Download 0 , Coursework
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The paper "What Is Strategy All about" is a great example of marketing coursework. The basis of strategy dates back to the emergence of the business world. Initially, the term strategy applied merely to the military world. However, with time, all businesses acknowledge their experiences of designing diverse strategies to deal with different problems.
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Marketing Analysis of Casella Wines Ltd Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
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The paper "Marketing Analysis of Casella Wines Ltd" is a great example of a marketing case study. Effectiveness implies that a company must be able to satisfy clients’ demands. To achieve effectiveness, Casella Wines Ltd undertakes the following; they strive to understand the product features that are valued by various market segments; young and transitional consumers and established couples.
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Marketing Strategy Analysis of Holden Ltd Marketing Case Study
6 pages (1780 words) , Download 0 , Case Study
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The paper "Marketing Strategy Analysis of Holden Ltd " is a perfect example of a marketing case study. Holden ltd is a car manufacturing company in Australia. The company started manufacturing vehicles in Australia as Holden in 1917. In 1931, the company became a subsidiary of Ford Motor and renamed to General Motors-Holden’s Ltd and later to Holden Ltd in 1998.
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