Marketing Essays

The paper "Paul Smith Salon Mix Marketing Strategy " is a great example of a marketing case study. A marketing plan is an outline that a company sticks to make known of its product. Whether an organization is small or large a marketing strategy is an integral part of its growth and goal towards the realization of its intent in the market (Westwood, 2011).

The paper "Strategic Marketing Report: Australia and New Zealand Banking Group" is an outstanding example of a marketing case study. Australia and New Zealand Banking Group (ANZ) is one of the largest banking and financial service providers in Australia and New Zealand. The company was founded in 1935 in Melbourne where its headquarters are located and has grown over the years to become a global brand.

The paper "Situational Analysis of Dynamic Inc" is a good example of a marketing case study. In this report, we look at communication, conflict resolution and power as issues that challenged Dynamic Inc. in meeting their desired goal. Findings indicate that the majority of the employees are not happy with the situation in the new company.

The paper "Brand Analysis Project - Blackmores " is a great example of a marketing case study. Blackmores is among the few companies that have recorded positive sales as well as profits in the Australian economy over the years (Roth 2015). With the vast amounts of products that the company deals in, it is possible that the company has gained a candid reputation among retailers and customers.

The paper "Innovation at FeedHenry" is a perfect example of a marketing assignment. Feedhenry faces several external environmental challenges (Cunningham & Gately, 2013). These challenges can be well analyzed using PESTEL analysis and scenario planning. PESTEL analysis looks at the political, economic, social, technological, legal and environmental factors.

The paper "Sales Team Structure of the Hewlett-Packard Company " is an outstanding example of a marketing case study. The report below offers the effective organization of a sales team and it will entail the sales structure, the salaries and remuneration of the sales team in addition to training and incentives.

The paper "Offering Healthy and Safe Products to the Consumers" is a great example of a marketing case study. Ecostore was established in 1993 by Malcolm Rands in New Zealand. Over the years, Malcolm and the wife have been utilizing sustainable practices in their home but realized they were more exposed to toxic chemicals from the cleaning and body care products they used every day.

The paper "Internet Marketing - E-Bay " is a good example of a marketing case study. EBay is an e-commerce multinational company located in the United States that offers C2C and B2C sales services through the internet (Sinclair, 2007). The company was founded in 1995 and has grown to become one of the largest e-commerce companies worldwide.

In general, the paper "Sales Team Structure, Roles and Rewards: Infinix Analysis" is a perfect example of a marketing case study. This report is focused on identifying the immediate sales organisational structure of Infinix-a Smartphone company into the Australian market for the period ending December 2016.

The paper "Service Blue Print for ABC Pharmacy" is an outstanding example of a marketing case study. The service blueprint refers to as an operational planning tool which normally shows how a particular service would be provided. It shows the paths followed in the provision of services and the various areas points of the provision of such a service.

The paper "International Marketing of Rokeby Farm Dairy Products in Thailand & Singapore" is a perfect example of a marketing case study. The report is about the market selection and the entry strategies that a company should use to penetrate into foreign markets. In the report, Singapore and Thailand are compared to determine which a better market is.

The paper "Building an Australian Sales Team - Telstra Company " is a great example of a marketing case study. This is a report provides a detailed structure showing salary and remuneration packages as well as incentives and training of sales teams of Telstra limited in order to maintain the market position for the best telecommunication services.

The paper "Market Plan for Sustainable Offering" is a perfect example of marketing coursework. The contribution of a company towards a sustainable environment and health to customers is seen in the products being produced. The products that are environmentally friendly to the customers enable them to provide utilize the products and services being offered by the company.

The paper "Service Blueprint Business Tool " is an outstanding example of marketing coursework. Service blueprint refers to the visual or graphical representation of processes involved in providing service in a business. It’s intended to provide a clear and objective understanding of the service process involved in the provision of services to all people (Seyring and Dornberger, 2009).

The paper "Consumer Behavior Analysis of Airline Services: A Case of Qantas Airline Market" is a good example of a marketing case study. The Australian airline has experienced remarkable growth over the last few decades despite the economic volatilities rising cost of fuel. In 2012, the Australian airline market was estimated at $22 billion.

The paper "Marketing Plan of Gorilla Glass Screen and Tempered Glass Protectors " s a great example of a marketing case study. As technology advances so do the need to become a global village. Smartphones help make the world a global village since it allows for connectivity just at a tap (Ackloo, 967).

The paper "Marketing Plan and Situation Analysis of Australia Honey Products " is a perfect example of a marketing case study. The employees of Australia Honey Products are fully committed to their work. They are self-motivated. Minimum supervision is required. This is the driving force behind the company’s success in the industry.

The paper "Market Mix for Jane Pinch Tattoo Company" is a perfect example of a marketing case study. The term market mix entails ensuring that the right product is placed in the right place, is sold at the right price, as well as at the right time. The four factors are commonly called marketing’s 4 ‘Ps’. Over the last 60 years, there has been the evolvement of the definition of the concept of ‘marketing.

The paper "Factors Affecting Buyer Behavior of Students When Purchasing Books" is an outstanding example of marketing coursework. The success of a business venture depends on the understanding of consumer behavior of its buyers. The emphasis is on the relationship between marketing strategies and consumer behavior where the company’s marketing strategy is intended to fit the market demand.

The paper "Why Are More Customers Switching to Online Shopping from Traditional Shops" is a good example of marketing coursework. Online shopping is a contemporary trend that is growing and gaining wide-spread acceptance as the preferred method of purchasing goods and services. Online shopping utilizes the use of technology particularly the computers, credit and debit cards and the internet to perform marketing operations.

The paper "Marketing Mix Critique, Masters Home Improvement - Woolworths" is a perfect example of a marketing case study. Masters Home Improvement is one of the chains controlled and managed by Woolworths. In order to diversify its Australian presence, Woolworths decided to venture into the hardware industry by establishing Masters Home Improvement in 2011 (Cadeaux, 2016).

The paper "Marketing for Wines - Hong Kong " is an outstanding example of a marketing case study. Hong Kong is emerging as one of the fastest-growing wine markets in the world in the re3cent past following the scraping of the city’s wine taxes in 2008. The growing population made up of majorly the expatriates, as well as a huge number of tourists, make up the main consumer base for the consumption of Hong Kong.

The paper "Marketing and Communication - P-Phone 120 in Australia" is a good example of a marketing assignment. Ever wondered how it feels like holding something that seems to have the mind of its own? Pentagon’s new discovery called P-Phone 120 will help you discover this experience yet for the longest time,

The paper "Brands and Brand Equity - Case of Nestle" is a great example of a marketing case study. Building a strong perceptual position is one way in which Nestle has been operating in the already competitive markets. The image of the company’s brand remains essential and one of the strategies that Nestle has adopted to align its products with current demands in the areas of operations.

The paper "LEGO Group Situation Analysis" is a perfect example of a marketing case study. The advertisement on the Facebook will be measured through Facebook analytics which will demonstrate the number of people clicking on the ads placed over Facebook. The effectiveness of the television advertisement will be measured by considering the purchase rates for the LEGO Playbox.

The paper "Development and Marketing Plan for Domino Pizza Pizzeria" is an outstanding example of a marketing case study. The aim of the paper is to develop a new product for Domino Pizza and establish effective marketing strategies for the product. The name of the product would be Pizzeria, which is a form of pizza that incorporates the various needs of the customers.

The paper "Situation Analysis for Canberra Gardening Company " is a great example of a marketing case study. The situation analysis for this assessment is about Canberra Gardening Company based in Canberra, Australia. Canberra Gardening Company is a company that offers various services including garden refuse removal, lawn mowing, tree lopping, plant pruning, fertilising.

The paper "7Ps of Marketing" is a perfect example of marketing coursework. Marketing incorporates different activities. To get into marketing an organization or industry has to make a decision on the target group or the customers they aim at serving. When they decide on the target group, the product could then be placed in the market by giving it the required, price, distribution and promotion.

The paper "Social Media Marketing" is an outstanding example of marketing coursework. Marketing is one of the most important departments that a company cannot do without since it aids in building stronger market power in a highly competitive environment. Therefore, businesses are doing advertisement in different ways whenever a new product or services emerge or when they want to expand the market for their real goods or services.

The paper "Roles of Marketing Relationship in Business Markets" is a great example of marketing coursework. This paper investigates the roles of marketing relationship in business markets. Relationship marketing is defined at the initial stage of the article. The overview of its development and integration into business practice and the growing significance in the field follows.

The paper "Situational Analysis of the Australian Airline Industry" is a perfect example of a marketing case study. The aviation industry of Australia is being taken through changes. The need for changes has arisen from the shift in market demand to low-cost carriers. The new aircraft have made most organizations to understand the need to capture different competitive market shares.

The paper "Co-creation - Theoretical Analysis and Relevance to Business" is a good example of marketing coursework. Value is a key concept in the current era of marketing. Gone are the days when marketing was just about creating publicity, advertising, and organization of resources towards the customer demands.

The paper "NFL Social Media Sports Campaign - Twitter Amplify" is an outstanding example of a marketing case study. Social media has emerged as a very powerful marketing tool today. Companies across industries are turning to social media in large numbers as a campaign tool because of the popularity of social media.

The paper "The Settle in Consultancy Business " is a good example of marketing coursework. The feasibility study is that of the Settle In Consultancy business that is set to cater for the needs of all the people that wish to settle in the country but are not sure how. Such are the people that come for work, tour, studies, and volunteer services.

The paper "Significance of Customer Reviews to Business " is a great example of marketing coursework. With the rise of the internet, customer reviews have become an important business tool. Customers use social media, search engines and websites to spread the electronic word of mouth (eWOM) globally in a manner that is not easily forgettable (Filieri, 2015).

The paper "The Extent to Which an Independent Beauty Consultant Participate in the Eight Universal Marketing Flows" is an outstanding example of a marketing case study. World Federation of Direct Selling Association (WFDSA) has defined direct selling as “on non-fixed retailing places and through the use of face to face way, the product and service are sold directly to the consumers.”

The paper "What Is Strategy All about" is a great example of marketing coursework. The basis of strategy dates back to the emergence of the business world. Initially, the term strategy applied merely to the military world. However, with time, all businesses acknowledge their experiences of designing diverse strategies to deal with different problems.

The paper "Marketing Analysis of Casella Wines Ltd" is a great example of a marketing case study. Effectiveness implies that a company must be able to satisfy clients’ demands. To achieve effectiveness, Casella Wines Ltd undertakes the following; they strive to understand the product features that are valued by various market segments; young and transitional consumers and established couples.

The paper "Marketing Strategy Analysis of Holden Ltd " is a perfect example of a marketing case study. Holden ltd is a car manufacturing company in Australia. The company started manufacturing vehicles in Australia as Holden in 1917. In 1931, the company became a subsidiary of Ford Motor and renamed to General Motors-Holden’s Ltd and later to Holden Ltd in 1998.

The paper "Business-to-Business Marketing Management" is a great example of a Marketing Case Study. Business-to-business (B2B) denotes the business transactions between businesses rather than businesses and consumers. B2B marketing places emphasis on the creation of value to the customers and as a consequence, creation of financial value to the company rather than just selling the products.

The paper "Consumer Behavior-Internal Factors" is a great example of a Marketing Case Study. In the contemporary global market, the consumer is well-thought-out as the king. Therefore, the main motive of every marketer is to satisfy the customer by meeting their needs in a better way than their competitors. 

The paper "An Influence of Positive Effect on Decision Making in Complex Situations" is a wonderful example of a Marketing Case Study. A consumer refers to a person who buys goods and services from a market for personal use. Every marketer wishes to get into a consumer's mind and figure out how a customer makes his or her decisions before making a purchase. 

The paper "Marketing Strategy and Customer Involvement in Product Development" is a great example of a Marketing Case Study. The contents of this paper are aimed at pragmatically lying down the components of a strategic marketing plan for an organization and the aspects it needs to inculcate in the plan in order to have an edge in the market. 

The paper "Understanding the Purchasing Environment" is a great example of a Marketing Case Study. This research was done to test the hypothesis mentioned. Out of 12 hypotheses, six hypotheses were accepted. This research was done to test the hypothesis H01 that cultural value is positively related to the loyalty of gold buying behavior. 

The paper "Customer Relationship Management and Marketing Concept " is a great example of a Marketing Article. This paper is a combination of marketing-related articles. Though different, the topics discussed in the articles are greatly related. The first article majorly expresses how a marketing concept can be shared among a number of the organization as opposed to a marketing philosophy. 

The ad campaigns of GEICO serves to exemplify the concepts that the company has attempted to stretch upon and the marketers’ imaginations are obvious in the style the ads are presented. It would be really adequate to say that the marketers of the company constitute a purely imaginative group of people.

The paper "Buying Behavior Types" Is a wonderful example of a Marketing Research Paper. Consumers have four main types of buying behavior influenced by different factors relating to consumer needs. This behavior includes; complex behavior, dissonance tendencies, variety-seeking, and habitual purchasing traits behavior. This section explains each of these consumer buying behavior types in detail.

The paper "Global Consumer Behavior" is a wonderful example of a Marketing Case Study. This section seeks to explore various factors that affect consumer behavior in making their purchase decisions. Consumer behavior is the buying behavior of prospective consumers. It is the selection, purchasing, and consumption of goods by the consumers. 

The paper "Pioneer Strategy for New Market Entry" is a great example of a Marketing Case Study. This paper presents a strategic marketing plan for the UNE organization. UNE is an institution of higher learning with different offers that constitute its business portfolio. In particular, the business comprises of graduation services, online shopping of books & other research support services. 

Customers spend very little time deciding whether to purchase these items and do not typically need to read reviews or consult with friends for their opinions before making routine purchases. However, when confronted with ‘ethical’ products, consumers often become more involved, and this results in a more extensive information search.