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Marketing Essays

Result for Subject Marketing:
19702 essays
Advertising Campaign Marketing Case Study
8 pages (2380 words) , Download 1 , Case Study
Free
The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities.
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Evaluation of the Company's Strategy Marketing Report
8 pages (2332 words) , Download 1 , Report
Free
The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy. While doing this, the study has made use of the Ansoff matrix and BCG matrix.
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Real Coffee ltd External and Internal Analysis Marketing Report
7 pages (2052 words) , Download 1 , Report
Free
The paper “Real Coffee ltd External and Internal Analysis” is a worthy example of a marketing report. Real coffee limited is a chain of coffee shops which are based in Oxfordshire and had been operating for the last two decades. The company is run by Adam Franklin, 58 years of age, along with his children Ross Franklin and Alice Franklin.
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Free Market versus Socialist Market Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
This system of economy is made of two key components, including an extensive social security system and the essential elements of a free market such as freedom of formation of prices, free foreign trade, and private property. The social security comprises systems that are put up to reduce the detrimental impact of a laissez-faire system.
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Everyone In America Is Even More Broke Than You Think Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the text, moreover, the prices tagged to goods and services are dogged in a free price structure. Reportedly, the main crucial characteristic of a market-driven economy is that choices regarding investment and the distribution of producer merchandises are primarily made through marketplaces.
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Features of International Marketing Marketing Coursework
8 pages (2405 words) , Download 0 , Coursework
Free
Across the globe, the key trends which have ignited international marketing are an open world economy, the expansion of the Internet access worldwide for enhancement of the interconnection and interdependency of the economies of various countries, and the globalization of customers’ tastes (Baack, Harris & Baack, 2013).
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The Persuasive Techniques Used in Dove Real Beauty Sketches Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
Free
The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful (Dove, 2013). The film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to capture the attention of the viewers.
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Deliver Customer Value of Wallmart Marketing Coursework
8 pages (2152 words) , Download 0 , Coursework
Free
Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using the example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world.
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Consumer Behavior Theory and Brand Development Marketing Coursework
6 pages (1660 words) , Download 0 , Coursework
Free
Achieving a unique position in the market requires brands to be developed around a set of key attributes that concern customers (perceptual mapping). Most importantly, however, is the notion of customer-based brand equity which requires brands to aid recall and to enable customers to associate the product category with the brand.
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Diesel S-p-A Marketing Marketing Business Plan
7 pages (2110 words) , Download 0 , Business Plan
Free
It communicates with its target market through various advertising media. Diesel has forayed into numerous international markets and is therefore impacted by the political forces operating in different countries. The company has to adhere to the law of the land which may be different in various geographical regions of the world.
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Brand Marketing of Electric Flyer Bikes Marketing Essay
7 pages (2127 words) , Download 1 , Essay
Free
The paper "Brand Marketing of Electric Flyer Bikes" is a delightful example of an essay on marketing. Cycling is undoubtedly a simple formula with a simple concept. One gets out what he/she put in. With this concept in mind, a new generation of travelers are discovering that they can travel faster and further on electric flyer bikes, without a sweat, not unless they want to.
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Marketing Plan for Recovery from Foodborne Illness Disaster Marketing Essay
15 pages (3985 words) , Download 0 , Essay
Free
The present situation which is being encountered in our company is the outbreak of Salmonella. Salmonella has been the main risk factor in our restaurant business because the particles of this infectious disease are found in fresh fruits and vegetables and poultry and dairy items.
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Integrated Marketing Communication in Virgin Train Marketing Report
9 pages (2836 words) , Download 0 , Report
Free
The paper “Integrated Marketing Communication in Virgin Train ” is a meaty example of a marketing report. Virgin train is a company owned by Stagecoach and Virgin Group, which deals in train operations. It serves areas including Northwest England, Greater London, North Wales, Scotland, and West Midlands.
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Article:Spirits Soar on Flavored Liquors Marketing Admission/Application Essay
5 pages (1250 words) , Download 0 , Admission/Application Essay
Free
Article: Spirits Soar on Flavored Liquors INTRODUCTION Diageo PLC is a global company and one of the leading businesses in premium drinks and alcoholic beverages industry sector. Few of its renowned brands include Smirnoff, Captain Morgan, Johnnie
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Marketing, Strategic Focus, and Plan in Runway Energy Marketing Business Plan
8 pages (2227 words) , Download 0 , Business Plan
Free
The paper “Marketing, Strategic Focus, and Plan in Runway Energy” is a worthy example of a marketing business plan. RunWay EnergyTM is a new energy drink that is to trade under the pseudo-named company, Trinity Beverages, which is privately owned. The pseudo name for the trading company is adapted as the marketing plan in this case focuses on the product rather than the trading company.
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Implementing the Best Shuttle Service to Be Purchased by Chinese Students Scholars Association Marketing Report
9 pages (2519 words) , Download 0 , Report
Free
The paper  “Implementing the Best Shuttle Service to Be Purchased by Chinese Students Scholars Association” is an affecting example of a marketing report. This report gives the results of a feasibility study carried out on the best shuttle service option of CSSA as it chooses an airport shuttle service for new students. The options are SuperShuttle, Prime Time Shuttle, and Davies Airporter.
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Market Evaluation Plan: Mans Formal Shoes Marketing Case Study
31 pages (7983 words) , Case Study
Nobody downloaded yet
The marketing budget of the new designs of products in the formal shoe industry for men is likely to be 25% of the total revenue made in the first year. Therefore, in order to establish this figure, a calculation of the actual revenue approximated for the company will take place, especially for the segment under consideration. 
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Reasons and Expectations behind Taking Sustainability Measures by J. P. Morgan Marketing Report
8 pages (2442 words) , Download 1 , Report
Free
This firm is considered to be the direct forerunners of two of the major banking organizations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organization i.e. JPMorgan Chase & Co.
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Case Study; London 2012 Olympic Games Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
Free
s The London Olympic Games Tradeoffs Paul Williamson was the head of ticketing for the games. He and his team were concerned with making the strategies for valuation and circulation of millions of tickets that would go on sale commencing 2010. The
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Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market Marketing Case Study
5 pages (1375 words) , Download 0 , Case Study
Free
The paper "Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market" is a perfect example of a case study on marketing. In the business realm, it is important for companies to conduct a proper screening before choosing the right target market to settle. It is crucial to consider various factors when conducting the analysis.
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Features and Strategies of Successful Global Brands Marketing Essay
10 pages (2728 words) , Download 0 , Essay
Free
The paper "Features and Strategies of Successful Global Brands" is an outstanding example of a marketing essay. Global brands operate in the contemporary world of volatile market dynamics as well as external changes in markets. Although globalization has allowed such brands to expand their customer base and increase brand equity, it has brought with it strategic challenges.
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Raffles International Company Marketing Plan, Promotions and Sales Marketing Business Plan
7 pages (1982 words) , Download 0 , Business Plan
Free
Although the company wants to enter this market for the first time, the available market research findings indicates that the company has targeted the right market. To prepare the company for this action, this marketing plan is prepared to inform and also to persuade the involved stakeholders. The plan begins with the company description. 
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The Market of Nike Fuel Band Marketing Coursework
7 pages (1904 words) , Download 0 , Coursework
Free
Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements. However, there is a product that tries to compete and position itself under the category of health devices. The product is the Nike fuel band, Nike’s latest hardware device that tracks a person’s daily physical activity.
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Advise Moet Chandon in the Chinese Market Marketing Case Study
10 pages (2727 words) , Download 0 , Case Study
Free
By properly listening to the suggestions and catering to the complaints the company can achieve customer satisfaction quickly. But it has to keep in mind that an unsolved problem can also give a bad reputation to their name. Hence it is up to Moet Chandon to decide how to use the digital strategy according to their advantage.  
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The Biohacking Market and Product Marketing Marketing Research Proposal
9 pages (2156 words) , Download 0 , Research Proposal
Free
It covers a wide range of practices and movements ranging from the grinders who design and install the DIY body enhancements such as the magnetic implants to the DIY biologists who can conduct at-home gene sequencing. Now biohacking also encompasses the managing of owns biology with the combination of medical, nutritional, and electronic techniques. 
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Marketing Plan for Nokia Company and Nokia Lumia 1820 Smartphone Marketing Business Plan
12 pages (3253 words) , Download 0 , Business Plan
Free
The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. A marketing budget of $39,700 is proposed.
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Best Nokia Strategy - Changing in Leadership, Focusing on the Emerging or Different Markets Marketing Research Paper
32 pages (8521 words) , Research Paper
Nobody downloaded yet
The paper “Best Nokia Strategy - Changing in Leadership, Focusing on the Emerging or Different Markets” is an exciting example of a marketing research paper. Smartphones are the latest technology that has touched the world in the cell phone industry. The first smartphone was introduced by IBM and then followed on by Nokia with the release of the Nokia 9000 in 1996.
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Effectiveness of Advertising in Business Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
Free
Advertisements have an influence on popular culture. This happens through the copying of various behaviours and attitudes as espoused in most of the adverts. For example, a village politician in India was alarmed on the impact of VCD growth in rural India. He was worried because every village girl wanted to dress like a celebrity depicted in the VCD.
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The Confusions Advertisements Bring Marketing Case Study
6 pages (1661 words) , Download 0 , Case Study
Free
According to a definition of the advertisement from the online Oxford Dictionaries, advertisement is “a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”. Firms that choose to advertise products want to gain public attention and sell more products at current market prices.
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NetFlixs Business Model and Strategy Marketing Case Study
8 pages (2208 words) , Download 1 , Case Study
Free
NetFlix’s business strategy is well aligned with the basic requirement in a movie rental business. They have a wide selection of videos and cater to almost all genres. Another key element to the video rental business is the fast delivery of rented DVDs. As for NetFlix’s, delivery channel, they proudly claim 98% on-time delivery on orders.  
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Development and Implementation of a Marketing Strategy of Softxpand Software Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Project management is an important aspect of any company. All activities must be directed to a specific objective in a specific period of time. Any project is analyzed in terms of cost, time and quality results. The project manager must involve all the stakeholders in decision making to ensure that their needs are met
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Metro H and Res Marketing Plan Expanding to India Marketing Coursework
6 pages (1971 words) , Download 0 , Coursework
Free
The national GDP is reported to be increasing with an average growth rate of between 5 – 7 %. The tourism industry ranks first among the service industries and thus a good sector to invest in. This creates an excellent opportunity for Metro H and Res Company that aims at supplying modern kitchen equipment to the Indian market.
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Problems and Issues Arising with the Exports of Tanunda Winery Marketing Case Study
7 pages (1952 words) , Download 1 , Case Study
Free
The company should first go about with the promotion of the wines in Australia itself so that the consumption in the domestic country itself does not go down. The first action the company should take before starting the exports at full speed is to improve on the relations of the company with that of the exporters and importers.
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Innovative Products: LGs Flexible Display and Vivitouch Marketing Assignment
2 pages (593 words) , Download 0 , Assignment
Free
The first product that will be analyzed is the projected 2013 LG flexible display. This particular innovation is designed to speak to the continual breakage of glass on tablets and mobile phones; a design flaw that costs a great deal of money each and every year as the digitizers that are woven into the glass is not cheap to replace. 
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Inofrmation Technology Applications in Marketing Marketing Essay
5 pages (1521 words) , Download 0 , Essay
Free
Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics. Ultimately, the actual search terms that are most likely to be used with regards to the product offered have been utilized as the sole determinant of constructing these localized SEO parameters. 
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The Effect of Online Word of Mouth Versus Traditional Word of Mouth on Saudi Consumers Marketing Research Proposal
10 pages (2500 words) , Download 0 , Research Proposal
Free
The methodology involves the use of a case study that applies the use of both positivist epistemology and inductive reasoning approach to fully answer the research questions. At the end of the study, the researcher found no significant difference between the traditional word of mouth and the online word of mouth in regard to purchases in Saudi Arabia.
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Promotional Strategies and Plan Marketing Business Plan
7 pages (2089 words) , Download 0 , Business Plan
Free
Despite the desire of achieving a 30% sales volume within the first month of introducing this product to the market, this promotional plan has a four months’ timeline schedule. This schedule provides a description of the deadlines of achieving the different goals of the marketing schedule and the costs that will be involved in completing this.
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How Company Lost Competitiveness and Market Share Marketing Report
4 pages (1136 words) , Download 0 , Report
Free
Governments, nevertheless, have not yet passed laws in favor of these lobbyists, although some restaurants already responded by offering nutritional labels on websites and store levels. Second, economic factors affect McDonald’s too, wherein the effects of the U.S. recession continue to shape consumer spending.
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International Luxury Brand and Influence on Thai People in Bangkok Marketing Research Paper
40 pages (8969 words) , Research Paper
Nobody downloaded yet
The demand for luxury goods is increasing because wearing fashionable and branded attire gives a feeling of self-worth and trendiness to those individuals. The Thai economy can be viewed in contrast to the global economy; it can be observed that the consumer confidence index and expected incomes have risen considerably compared to the index of the year 2012.
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The Pearl Is Unique - Just like Its Consumers Marketing Speech or Presentation
6 pages (1799 words) , Download 0 , Speech or Presentation
Free
The paper “The Pearl Is Unique - Just like Its Consumers” is an entertaining example of a marketing presentation. The pearl is a unique symbol of purity, beauty, and delicacy. It is regarded as classical and contemporary as the industry has successfully managed to fulfill the styles and fashions of all generations. Pearls are mainly used in the jewelry industry.
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Online Game for Fundraising Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The donations collected will be used to find out qualified and experienced computer experts who are familiar with computer viruses and other malware threats. Once the training team is formed, the organization can make an alliance with the police department to enhance computer training for the police force.
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The Comparison between Renren and Facebook Marketing Case Study
9 pages (2806 words) , Download 0 , Case Study
Free
The paper "The Comparison between Renren and Facebook" is an outstanding example of a marketing case study. One of the reasons why Facebook cannot get into the Chinese market is government limitation. It is difficult to control words or acts. Of course, in a state-controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated.
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Analysis of Marketing Strategies for Pay Channels in China Article Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
The authors provide comprehensive information about various strategies being adopted by different service providers such as China DTV Media Inc Ltd and Weibo. In addition, they also identify the marketing strategies being adopted by these channels such as increasing the number of channels and improving their quality.
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Key Aspects of Bonds Brand Marketing Coursework
14 pages (3891 words) , Download 0 , Coursework
Free
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability. This brand is iconic in that it has originated in, produced, and marketed to Australia. However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity.
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Environmental Audit Marketing Report
7 pages (2003 words) , Download 1 , Report
Free
Tesco is the market leader in grocery in the UK, Malaysia, the Republic of Ireland, and Thailand. It has stores in 14 countries across Europe, Asia, and North America. Tesco has huge geographical diversification into areas like electronics, financial services, clothing, furniture, retailing of books, internet services, software, music downloads, DVD rental.
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Connection of China and Italian Wine Marketing Case Study
22 pages (6254 words) , Case Study
Nobody downloaded yet
The paper "Connection of China and Italian Wine" is an outstanding example of a marketing case study. The world of the 21st century promotes a globally interconnected platform of fast change and rapid development. The evolution of telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses.
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Prestige-Seeking Consumer Behavior on Luxury Fashion Branded Accessories Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
trends involving luxury brands, acquiring fashion advice and information from the media and both local and international celebrities who act as fashion role models for most young people in Thailand. This group of young people is highly motivated by luxury fashion accessories
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Google Analysis and PESTLE Analysis Marketing Case Study
6 pages (1793 words) , Download 1 , Case Study
Free
Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easily accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”.
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Genetically Modified Fresh Food Marketing Research Proposal
9 pages (2732 words) , Download 0 , Research Proposal
Free
The genetically modified food products are those food products that are produced from genetically modified crops using genetic engineering techniques. The consumers remain cautious about the safety-related to food genetic technology. The main problems lie in the labeling of the food products where the food products are marked as ‘fresh’ or ‘natural’.
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Level Of Energy Drinks Consumption Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Bargaining Power of Suppliers- (Moderate) - Bargaining power of suppliers is quite moderate considering the fact that PepsiCo has their own set of suppliers supplying raw materials from a long period of time and thus based on an effective supply chain; the overall bargaining power is equally distributed between the buyer and sellers
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