Best Nokia Strategy - Changing in Leadership, Focusing on the Emerging or Different Markets - Research Paper Example

The paper “Best Nokia Strategy - Changing in Leadership, Focusing on the Emerging or Different Markets” is an exciting example of a marketing research paper. Smartphones are the latest technology that has touched the world in the cell phone industry. The first smartphone was introduced by IBM and then followed on by Nokia with the release of the Nokia 9000 in 1996, it was not until 2007 that the smartphone craze would catch up with the world. Even though Nokia was the first to introduce its line of user-friendly smartphones, it was unable to retain a strong market position.

This has been attributed mainly to the fact that Nokia was unable to truly understand the potential of the smartphones and did not actualize on its innovative product. Nokia, before 2007, had captured a great chunk of the cell phone market share. However, with the introduction of the iPhone and other smartphones, Nokia was unable to retain its position. Even though Nokia is still one of the biggest cell phone providers and had introduced its smartphones before the other smartphone, it does not enjoy a good share of the smartphone market.

Nokia, recently, underwent a change in operations and management but despite this Nokia is still leading after Samsung and Apple. Research Objective / Questions: In this increasingly competitive smartphone industry, it is very difficult to develop a strong position in the market. However, the market for smartphones is in its growth phases and this is perhaps the best time for producers such as Nokia to claim the lion’s share of the market. The objective of this paper would be to understand the issues that Nokia is facing with regard to its smartphone market.

After a good understanding of the issue which would keep into focus the competitor’s strategy regarding smartphones, a strategy adjustment would be recommended for Nokia smartphones. Significance of the Study In this paper, an attempt will be made to understand the smartphone market. The smartphone market has recently seen an increase in competition as even non-mobile companies like Apple have launched their products and have even succeeded to a great extent.