Organizational Strategy of Apple - Essay Example

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The researcher of this essay will make an earnest attempt to evaluate and present the strategic positioning of Apple, which is a company that has grown its market share to become a leader in the computer and mobile phone industry…
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Organizational Strategy of Apple
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Download file to see previous pages According to the research findings, Apple represents one of the most successful technology companies in the world today since its launch in 1976 as a personal computer manufacturer. The organization which in 1997 was on the brink of bankruptcy has been able to transform and record profits in the following years due to the production of leading computer software and personal computers that are based on high standards of innovation, prestige, and quality. The cusses of Apple depends on the production of highly innovative hardware and software which have over the years established the company as the leader in an industry where every organization strives to gain a share of the market that readily embraces new technology. Due to the customer loyalty that Apple has been able to establish over the years, therefore, driving sales, the company has featured in several occasions as the first among Fortune magazine’s World’s Most Admired Companies with latest financial results for second quarter ended March 29, 2014 indicating $45.6 billion in revenues and $10.2 billion quarterly net profits. The following sections present an analytical business report focused on different levels of organizational behavior and human resource. The multinational focuses on designing, developing, manufacturing and selling computer-based communication electronics, personal computers, and computer software. The market leader in Apple hardware was the Mac personal computers, but the company soon diversified into the world’s first media player device, iPod, a pioneering smartphone, iPhone and leafing tablet computers, the iPad. In addition, Apple introduced software such as operating systems like iOS and OS X, iTunes, the Safari browser in addition to productivity and creativity suites such as iWork and iLife. The history of Apple marks a dynamic transformation from a personal computer manufacturer to a leading manufacturer of consumer electronics, operating software and consumer software. ...Download file to see next pagesRead More
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