International Luxury Brand and Influence on Thai People in Bangkok - Research Paper Example

These factors are directly contributing to an increase in the growth and demand for luxury products and branded accessories. Preferences of these individuals have changed, so they are giving more attention to buying luxury accessories. At the same time, companies are also choosing to promote and sell luxury products because they are more profitable (Weng and de Run, 2013). To make sales profitable, appropriate marketing tools can be used to attract the set target market by the sellers. Overseas trade and imports of these goods have increased their availability, so sellers prefer selling these goods (Kapferer, 2012).

The purpose of this research is to understand the marketing factors that are leading to changes in the purchasing trends of the people of Bangkok, Thailand. These people are buying more luxury goods and giving preference to buying branded accessories. The reason for this change may be the change in economic factors or an increase in the purchasing power of the people.This research will be conducted using two international marketing strategies and will work towards understanding exactly which factors have caused this change.

The niche marketing strategy and social media marketing strategy will also be discussed to propose a marketing mix for promotion and the tools that can increase the promotion of the products. Marketing strategies are very important for the promotion of luxury brands. The increased attraction of the people towards branded products can be as a result of various factors. Economic factors impact on the change in the preferences of the customers in a significant manner. Also, the higher purchasing power of customers shows that there is growth in the economy.

This research is very important because it will help to analyze the perceptions of the firms and customers towards the increased demand for branded accessories.