Relationship in between Media Art and Emerging Market - Dissertation Example

?Relationship in between Media Art and Emerging Market The Horizons of Virtual Reality Art in all forms have earned a considerably high reward to allthe professionals ever since it was identified worth exhibiting. Now, with the entry of media arts, a large number of aspirants with exclusive skill levels enjoy the benefit of exchanging the virtual products of their ideas and artistic skills earn a living (in many cases, unexpectedly high rewards) for their demonstrations either professionally or in an amateur way. The basic inspiration hailed from this deed is attributed to the freedom of expression and liberty of time-bound requirements. Emerging markets like China, Korea , Singapore are conscious of the fact that investing in the field of artifact trading is a lucrative deal where the internet media can be used as a tool for promotion and acknowledgement of tradable exhibits. Art is considered as a profession for a number of reasons as it involves long period of training, more concept of creatively stimulant learning and a lot of self discipline and dedication. Artists are at freedom to finish their part of work and thereby they are energetic to produce more. According to Salmon, “Creating art does require long hours and hard work, including sustained concentration and a fully conscious involvement in the activity” (Salmon, 2008, p.16). Introduction of virtual reality in emerging markets like China, Singapore and Korea in East Asia and Brazil in South America paved the way for substantiating the entry of multinational companies in the form of concept trade. The element of intellectual property was put for sale for the first time in those countries only with the aid of promotional techniques of media art. Now virtual reality is an integral part of every enterprise that produces monetarily transactions with commercial exchange of ideas between parties involved in the trade. A larger share of equity is derived from the development of software for office operation of hospitality and service sectors and the widespread use of some of them for gaming and other entertainment such as art training and commercial designing of artistic goods. The introduction of a new idea by computer experts came in the form of social networking groups which facilitates easier mode of socializing. Now the promoters of mostly all service and hospitality business take them as their advertisement tool and reach out the people without interim promotional investments. Most of the companies are willing to invest in these countries owing to the marketing liberty and availability of intellectual resources. Critical Analysis of Media art in Emerging Markets China after realizing the possibility of intellectual property business emerged as a market for concept business at a wider range. With the abundance of Chinese notions in art, culture, architecture, medicine and sculptor, china evolved strategic reformation of traditional ideas to commercial inputs for trade. The establishment and functioning of China Millennium Museum in Beijing is the finest spot in the country to organize media art demonstrations. The objective of such enterprises is to find young talents to match the country’s requirements to set up a global platform for creative abilities. The continuous efforts of the country in promotional endeavors in computer aided artifacts and intellectual transformation helped China reach the identifiable position of an emerging market. Presently China is the largest user of computerized platforms for medicine and engineering in the world. Electronics and Telecommunication devising has been world class here and hence the country catches attention of global investors in every field of commercial value. Transformation of Chinese art of embossing scriptures on porcelain wares during the pre-republican era takes a greater edge in the present day market. There are wide ranges of displays and sales-stalls established across different cities of the country to promote the rich culture of the ancient times with a modern outlook. Antique value of most of those ornamental designs is on a rapid rise and many investors across the world are proud to possess some of those rare things in their ownership. This hobby is rather lucrative too. The porcelain art emerges as a market for art lovers and artists. In certain experiences, the possession of antique things reached several hundred dollars in auctions meant for exchange or sale of possessions. For example, a Chinese flower painting by Yan Yan of the Song Dynasty (918-960) was sold for 275000 yuan (US$43375) in Shanghai in 2004. In another contex, Liao Jiahui’s “Five Hundred Arhats” scaled up a whooping US$8,250 in Beijing in September 2006 (Exhibition: China millennium art museum, 2006) . Now, with the promising support of web based marketing mechanisms, many buyers from western markets reach Chinese markets and buy their slot for better prices with an aim to sell the antique values of them across exhibition halls and art galleries. The prospect of a high price is expected by most of the buyers on the resale of these largely ceramic designed artifacts. For the new generation of porcelain lovers, China uses computerized designs for the finishing touch of export quality products which are becoming integral part of interiors of almost every household in European and American regions. China’s recent growth in economy has yielded much to the benefit of art market in the country. As researches show, China has emerged as a large economy with over 130 US dollar billionaires now-a rise of over 29 from the 101 in 2008. In a journal of the Bloomberg, it is described that Chinese art markets are electrified with intense biddings when the antique designs take the exhibition post. And now china holds the largest share of art market sales and acquisition foreign clients especially, the Americans. Presently, luxury has been waging its magic wand over the cultural land of great mandarins with unlimited opportunities of widespread establishments of new markets across the country with the aid of internet based promotional and marketing strategies. The development Korean art market was of a far-reaching profitable restoration of artistic work in the country. The central head quarter of the country’s art market is situated presently in Insadong district of Seoul. The marketing department arranges regular display and interim auction of artifacts designed by the artiste in over 50 art galleries filled with traditional and contemporary art media. Korea largely focused on a cultural consumption; as such, they invited collaboration of western conceptual art with the aid of computerized designing for better scope of inter-continental sales of most of the artifacts. With the mixed enthusiasm to own culture as conceptual asset, Korea enjoys the invitation from European countries, especially the UK. Moreover, Koreans are now fond of embracing the concept of investing in art markets based on the requirement of larger European countries. The government policy of lifting taxes on artisans helped the country reach a 250% growth in the annual turnover only from art markets in 2006. Korean media art is more after the focus of self actualization of the artiste than the perfection of technology applied in it. Their view to artistic approach is rather related to nature, psychology and philosophy. Lee U –fan, a famous Japan-born Korean painter is a unique example of artiste from around the world to represent philosophical approach in art work. He was a streamliner who introduced the exclusive method of painting traditional models in western canvass and backgrounds. Now it is one of the most popularly imitated practices of painting and sculpture in the world. Apart from the traditional and contemporary art forms, Korea also claims the highest position in the world for internet based art and entertainment. Korea’s virtual market of media art essentially settles around the manufacturing and promotion of videos gaming. A large majority of its young population are directly engaged in different form of media art-enabled devices for their entertainment. With Korea growing as a hub of on-line gaming and televised episodes of pro games, its standard of feasibility as an emerging market rose to a higher level on par with china. They are possibly the first demography that introduced a strange market of the wonderful horizons of media art. This yields a great turn over as the training period for pro games is really very long. E-sport’s usage of media art is, in every aspect, at the highest degree is experienced in Korea. It is a lucrative deal for both players and promoters; hence it deals with a lot of money and sponsorships from multinational giants. Yong Jin believes that “to graduate from an amateur player to a pro gamer in Korea, young players have to pass three rigorous and successful stages (Jin, 2010, p.90)”. All this time means a lot of economic transactions and valuable productivity that can draw the global attention of media art business to Korea. Singapore has a highly organized cultural mix for the development of their art market. Unlike Honk Kong, Singapore emphasizes the introduction of artiste from south-east Asia. Singapore Art Museum is currently filled with the work collected from India, Indonesia and with the contributions of a few European brands. Marketing tactics of Singapore government is enterprising for the artisans as the tax on stall sales is exempted during art expos. As a Bangkok Post journal reveals, Singapore is steadily taking centre stage in the booming art market after Asia has helped the global market recover from the worst recession in the remote past. Art collection from various regions of the world and exchange of them for a fairer price is the significance of Singaporean market. The most important feature of Singapore artifact is the international collaboration that mainly focuses on decorative sculptures suitable for hotels and other areas of cultural exchange. Now the government which already spent s$300million between 2005 and 2008 is still happy to spend for the development of art market in Singapore, which is now the maker of art and civilization museums across the country. Computer based art models are also the rich asset of Singapore. Since the country is an island in topography, cultural exchange is easily facilitated by the tourists and business settlers from every part of the world. The emergence of several digital studios and computerized theme parks and a number of live-wire play stations particularly found across this ‘digital island’ is an investor’s dream-land by all sense (‘Singapore seeks to lead regional art market’). Scope of art and culture has to be seen as the strongest popular tool to be used in the creation of an imaginary world of concept and beliefs. Brazilian population has been best known for their cultural exposure since time arrived for international games. Videos of aesthetic expressions by professional artistes and political demonstrations exposed cultural outfit of the country with a background of military dictatorship. This development in media art paved way for other forms of community entertainment programs, news broadcasting and extended education programs in Brazil after 1970s. Developmental proceedings of the Brazilian government was essentially aided by the implications of media art in the field of music, culture, films and all forms of awareness programs. This tremendous progress in the scope of media art ensured the growth of country’s productivity by grouping together individual efforts to a national stream with integrity. Since then, with the internet access in support, various organizations came up with new identities of international attention. Most of such organizations, as Blas (2011) points out, focused on various forms of international short film and video festivals, visual promotions of artifacts and cultural forms of entertainment and in all possible cases the aid of media art in emerging art markets across the globe is really inevitable. Media art and Social influence Marketing in Emerging Markets The latest and of course, the cheapest tool applied in the promotion of business in the modern world is social influence marketing. The concept of this intellectual stimulant is one of the many opportunities of internet based marketing. The use of media art creates a new window in this field by capturing the minds of tech-savvy people who always find time sharing with their peer groups in a social networking site for their professional reasons or mere entertainment. Their decisions adopt new thing are strategized by the influence of their peer groups. According to a finding, the people who influence a brand affinity and purchasing decision are the social influencers” (Sing, Becker & Williams, 2010, Ch.1) and these social influencers are the promoters of social influence marketing. Another tool of trade in the virtual surface of intellectual influence is the implication of brand models identities by placing popular figures as brand ambassadors for products. They in turn become social influence servers to the companies because the product affinity grows with the image and popularity they have among the public. Conclusion Development of technology has explored the scope of new walks of business across the world. A sensible notice of the comprehension that people at every corner requires the soothing effect of art to lighten their stress and sometimes for peer pleasure. Hence the importance of media art in this line is remarkably high as it not only formulates ideas for entertainment but also enlightens technocrats of all fields with new ideas for better and profitable promotion of their business while keeping the values of own culture for healthy and people friendly competition. For countries listed as emerging markets, pioneering media arts is the optimum option as they demand less capital investment for a golden harvest of market share. References Blas, A May 2011, ‘Kinoforum: Media art in Brazil’, Freewaves, Viewed 14 Aug 2011 ‘Exhibition: China millennium art museum’, 2006, Code: Blue, Beijing International New Media Arts Exhibition and Symposium 2006, Viewed 14 Aug 2011 Jin, DY 2010, Korea’s Online Gaming Empire, Massachusetts Institute of Technology, US. ‘Singapore seeks to lead regional art market: Asia’s increasing wealth has led to an unprecedented demand for art, an area that is quickly being tapped by the city-state’, 2005, Bangkok Post, Viewed 14 Aug 2011, Salmon, M 2009, Opportunities in Visual Arts Careers, Tata McGraw-Hill Companies, USA. Singh, S., Becker, M & Williams, R 2010, Social Media Marketing for Dummies, Wiley Publishing, Inc, USA. Read More