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Independent Study: Marketing strategies of low cost airline in Japan - Skymark Airline
Independent Study: Marketing strategies of low cost airline in Japan - Skymark Airline
8 pages (2000 words) , Download 1 , Essay
Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network and aircraft configuration. This paper seeks to discuss the marketing strategies of Skymark Airline. Skymark Airline expects to continue with its profitable run throughout its fiscal year.
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Recommendations Solution for Marketing Issues
Recommendations Solution for Marketing Issues
6 pages (1500 words) , Case Study
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Project TO: Amanda Miller, CEO FROM: Consultant RE: Recommendations Solution for Marketing Issues DATE: Memo Purpose The Classic Airlines has sustained over the years and has had some glorious days in the recent past. With a fleet of over 375 highly advanced passenger carriers, it needs to be highlighted that the airline company Classic Airlines, is significantly one of the largest airlines that has been dominating the skies of around 240 cities.
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Marketing Communication
Marketing Communication
14 pages (3500 words) , Download 3 , Essay
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
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Analytical Report
Analytical Report
8 pages (2000 words) , Essay
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Even though Henry Ford had great skill and craftsmanship in building cars, his skill was not enough to propel him into success. The Ford Motor Corporation was established with the assistance of the then president of the German- American bank, John Gray, and a coal dealer known as Alexander Malcomson.
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Papers Analysis
Papers' Analysis
4 pages (1000 words) , Assignment
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The hybrid is expected to give the consumer more fuel efficiency over the standard car, although it will be less powerful. By seeking to do away with cost premiums for hybrid cars, Ford Group aims to produce a higher volume of hybrid cars, which will reduce their unit cost (Motavalli 1).
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Camera
Camera
5 pages (1250 words) , Download 1 , Essay
There is no fixed time period for the Product Life Cycle. Each product may have a different PLC as well as the length of each stage of the PLC of a single product may vary. PLC curve is important from the perspective of a company as PLC may be used for strategic marketing planning for identifying the support needs of a product, redesigning, renovating or withdrawing a product, forecasting cash flow and determining the revenues generated by the business.
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Service Quality in University Education
Service Quality in University Education
4 pages (1000 words) , Literature review
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2009, 33). In the same way, a number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F.
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A Model for the Allocation of Value in Western and Eastern Art Markets
A Model for the Allocation of Value in Western and Eastern Art Markets
53 pages (13250 words) , Dissertation
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This essay considers evidence in the literature pertaining to differences between the cultures involved in the Western and the Eastern art markets and the way value is allocated. Following this, the models currently used to evaluate the art markets and the allocation of value within these markets will be examined, and an alternative model for evaluation will be proposed.
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Shopping Trends in Leeds UK
Shopping Trends in Leeds UK
11 pages (2750 words) , Essay
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There is a need, therefore, to understand the buyer behavior in the United Kingdom in order to understand the purchasing choices that consumers make, what influences such decisions, and if there is any changing factors in the society. The decision process that consumers engage in whenever they are buying a product is the consumer behavior.
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Horizontal and Vertical Financial Analysis - PepsiCo vs Coca-Cola
Horizontal and Vertical Financial Analysis - PepsiCo vs Coca-Cola
6 pages (1500 words) , Download 1 , Essay
In respect of vertical analysis, PepsiCo is found to have earned much more growth as compared to Coca-Cola such that PepsiCo’s revenues increased by 8% and 11% respectively as compared to previous years whereas Coca-Cola’s revenues increased with 4% and 6% during the same periods.
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International marketing
International marketing
12 pages (3000 words) , Essay
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Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
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Marketing - Governmental Structure
Marketing - Governmental Structure
4 pages (1000 words) , Essay
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A unicameral legislature exists for the individual providences in Canada. The federal parliament of Canada is composed of 105 senators. This body does not exert a lot of power. The real legislative power is held by the 308 member House of Commons (CultureGrams, 2011).
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Serivice Performance Marketing Research Paper
Serivice Performance Marketing Research Paper
3 pages (750 words) , Research Paper
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The new conditions companies work in require paying particular attention to this issue. The quality of performance in international organizations is severely controlled as a key indicator of an organization’s success in the market (Marsh et al, 1999). New market conditions make companies more customer-oriented.
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A Research Project for the Hotel Industry
A Research Project for the Hotel Industry
4 pages (1000 words) , Essay
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This review of the extant body of literature will focus on service recovery. For a comprehensive conceptual explanation on service recovery, the work of Prideaux, Moscardo and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries.
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Marketing Research Paper
Marketing Research Paper
7 pages (1750 words) , Research Paper
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Though some of the challenges into penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such includes managerial, organizational, and technological factors (Kumar and Addie, 2006).
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Proximity Based Marketing
Proximity Based Marketing
3 pages (750 words) , Download 0 , Article
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There are several LBS types such as person-oriented LBS, which consists of application with user based services where the user controls the collection and utilization of location information, and the device-oriented LBS where user applications are external, in which the device or a person located does not control the service.
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McDonalds Marketing
McDonalds Marketing
4 pages (1000 words) , Download 2 , Essay
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
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Marketing Assignment. SABIC
Marketing Assignment. SABIC
4 pages (1000 words) , Assignment
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It is headquartered at Riyadh, Saudi Arabia. The shares of the company are publicly traded in Tadawul. However Saudi government owns majority (70%) of its shares and the remaining shares are privately owned by the investors in different countries of the GCC (Gulf Cooperation Council) including Saudi Arabia.
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Vicos Project (Case Analysis)
Vicos Project (Case Analysis)
3 pages (750 words) , Term Paper
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The Vicos project is situated about 450 km northeast of Lima on the west of the Cordillera Blanca, the highest tropical mountain range in the world (Gildner, 2009). The territory of Vicosino extends from 2,800 to about 5,000 meters above sea level and covers about 18,000 hectares of land.
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Role of a Management Consultant
Role of a Management Consultant
8 pages (2000 words) , Essay
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It is a brand which is known throughout the world, partly because, Coca Cola is one of those brands that have remained committed to their originality in terms of products and their offerings. And this established the brand into becoming known as an American icon; it symbolized ‘continuity, stability, and tradition’ (Hutt, P.
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Eastman Kodak - Comprehensive Strategic Plan Memo
Eastman Kodak - Comprehensive Strategic Plan Memo
3 pages (750 words) , Essay
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The resources used for this project include the corporate site of Eastman Kodak, the Annual report and the Global Sustainability report of the company, in addition to widely acknowledged resources like CNN Money, Thomson Reuters etc.
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Case Study - Just US
Case Study - Just US
5 pages (1250 words) , Case Study
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achieve both product line diversification and business expansion. Key challenges for marketing director can be summarized in the following manner. Increase marketing budget for next year Targeting new customers from existing market Increase product line and maintain profitability Design a sustainable marketing communication strategy Increase sales volume from existing distribution channel Defend market share from existing and new competitors Decrease dependency on retail channel for future years Evidences from Case Study It is evident from the case study that Just US is facing market competition both from existing players such as Kicking Horse and new entrants such as Starbucks.
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Marketing
Marketing
8 pages (2000 words) , Term Paper
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The economic recession has facilitated a significant shift in the consumer buying trends. This has triggered and affected the finical stability of bottled water category. It is imperative to note that, environmental issues immensely affect Fiji Water Company.
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Marketing Myopia
Marketing Myopia
4 pages (1000 words) , Essay
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Marketing myopia is when marketers focus on existing customer needs instead of studying underlying customer needs. They concentrate on the product itself rather than on the benefits the product gives to the customers. As a result, they are unable to compete with smart marketers who focus on current customer needs and provide products by creating a brand experience for consumers (Principles of marketing, Book).
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Analytical Report on a Marketing Communications Approach
Analytical Report on a Marketing Communications Approach
4 pages (1000 words) , Assignment
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The Samsung Galaxy S3 ad targeted all market segments except for the high segment, which did not reflect well on Samsung Galaxy S3, as the segment got more elevated. Due to the mature world’s mobile market, growth in the Samsung Galaxy S3 market could only be possible if competitors lowered their prices or Samsung changed, its product development as it is operated in the higher segment (Stuart, www.cim.co.uk).
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Preparation of marketing job in Doha Bank, Qatar
Preparation of marketing job in Doha Bank, Qatar
11 pages (2750 words) , Essay
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According to the bank website, the company is always looking for experienced and talented people to join its expanding workforce. The bank is aware that the quality of human capital is an essential competitive edge in the industry (Doha Bank, 2013). The bank also encourages merit in reward management and is committed to retaining the high talented employees.
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PURE
PURE
5 pages (1250 words) , Essay
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In 2009, the demand for organic foods was so high, that it represented a $2 billion industry founded on consumer perceptions that organic products were healthier and more environmentally-conscious. Concurrently, the Canadian consumer market offered reports that approximately 20 to 25 percent of adults were eating vegetarian meals at least four times weekly.
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Place Marketing
Place Marketing
6 pages (1500 words) , Essay
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Personally, I think the tournament was a success because they ended without a massive event or negative event occurring. The challenge of the hosts was to develop the necessary support system. The posters try to indicate the various issues that affected the performance of the players and the host during the game (Baines, 2008, p.
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Fred Jones Constructon
Fred Jones Constructon
10 pages (2500 words) , Essay
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The company believes in promotions as the best way to achieve its target. However, there is a need to identify and clarify what products and services would have to be promoted, in which market segment the promotions should target, at what pricing strategy versus the competitors’ pricing strategies, and exactly what promotional strategy should be implemented.
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Annual report about apple company
Annual report about apple company
4 pages (1000 words) , Essay
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In line with this, the company focuses on a strategy that offers users the best experience when using a product in a way that ensures the consumer will buy other products associated with the company. Hence, the company focuses on enhancing the user experiences by providing differentiated products that are unique in comparison to what the competition offers the market.
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Evolution of multinational companies (telecommunication companies)
Evolution of multinational companies (telecommunication companies)
10 pages (2500 words) , Personal Statement
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d Reliability 11 3.4 Ethical Issues 11 Chapter IV: FINDINGS AND ANALYSIS 12 References 13 Chapter I: INTRODUCTION 1.1 Background Telecommunication means communicating to distance places with the help of technological means. The early technologies used for telecommunication was visual signals, telegraphs, flags, heliographs, telephones, satellites, etc.
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Strategic implementation plan for Apple Inc
Strategic implementation plan for Apple Inc
7 pages (1750 words) , Research Paper
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The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
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Marketing plan
Marketing plan
3 pages (750 words) , Essay
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Nokia is a company that has seen the apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Reflective Learning Journal
Reflective Learning Journal
7 pages (1750 words) , Research Paper
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Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of marketing of different businesses will be made.
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Strategic Marketing
Strategic Marketing
24 pages (6000 words) , Essay
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Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
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Pillsbury Cookie Challenge
Pillsbury Cookie Challenge
6 pages (1250 words) , Case Study
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The researcher of this essay aims to analyze the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business; reasons behind Ivan Guillen and his team conducting the in-home discovery workshops and the purposed served; action/s that should Ivan Guillen and his team take.
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Criticise my friends business idea....its not really a topic, there is no topic as such
Criticise my friends business idea....its not really a topic, there is no topic as such
8 pages (2000 words) , Essay
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It has been proposed in the case study involving biohacking that the “friend” is seeking to target a wealthy 20-30 year old female market segment utilising a chain of tattooing organisations as an appropriate channel. There does not appear to be ample evidence for this marketing strategy that identifies the demand patterns for this particular market segment, thus it would make targeting the wealthy 20-30 year old segment quite difficult.
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DHL supply chain security analysis
DHL supply chain security analysis
12 pages (3000 words) , Essay
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From traditional viewpoint, supply chain security is matter of concern for international trade organization but in today’s business world, logistic companies like DHL, FedEx etc are investing significant amount of resources in order to reduce security threats in its supply chain delivery model and also perceiving it as important part of risk profile (Thai, 2009).
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Fundamental of Marketing
Fundamental of Marketing
12 pages (3000 words) , Case Study
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The company has opened high street stores in the UK. It has increased its market share by expanding its operations through acquisitions such as the PC World acquisition. Dixons Retail Plc has also opened tax free travel stores in airports called Dixons Travel (Jobber & Ellis-Chadwick, 2012, p, 66).
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The Marketing Challenge
The Marketing Challenge
6 pages (1500 words) , Assignment
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It employs over 200, 000 people all over the world and manufactures different models of tracks and cars. Any effective implementation of a strategy will determine the results of marketing planning. Proper management of the planning process increases the effective implementation by building ownership and commitment and execution of the plan.
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Prohibited and restricted imports on meat to EU
Prohibited and restricted imports on meat to EU
3 pages (750 words) , Essay
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their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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The consumers of Coca-Cola
The consumers of Coca-Cola
9 pages (2250 words) , Essay
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In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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Doritos Super Bowl Commercial Campaign
Doritos Super Bowl Commercial Campaign
6 pages (1500 words) , Essay
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In addition, the research enumerates various expert deductions and analysis into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Introduction Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets.
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Marketing research about people motivation and behavior toward TOMS shoes
Marketing research about people motivation and behavior toward TOMS shoes
10 pages (2500 words) , Research Paper
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Measurement scales 9 4.3.Data analysis 9 5.Results and discussion 9 6.Conclusions and Recommendations 11 6.1.Conclusion 11 6.2.Recommendation 11 7.References 13 Cakim, I. M. (2010). Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers.
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Commandos by Pyros Studios. Website Planning Report
Commandos by Pyros Studios. Website Planning Report
12 pages (3000 words) , Essay
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‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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Marketing of the islamic finance(we want to market the islAMIC FINANCE)
Marketing of the islamic finance(we want to market the islAMIC FINANCE)
10 pages (2500 words) , Thesis Proposal
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Islamic banking system is mainly based on the principles of Islam which advocates equality and social justice and within the society. Charging and payment of interests are not allowed in any type of financial transactions. A research proposal has been presented here which has the primary aim and objective to compare and contrast between the service quality aspects of Islamic banks and the conventional banks.
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An evaluation of competitive advantages of electronic advertising to companies in UK - Asda and Tesco
An evaluation of competitive advantages of electronic advertising to companies in UK - Asda and Tesco
60 pages (15000 words) , Dissertation
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P. 40 BIBLIOGRAPHY ………. P. 47 CHAPTER 1 The convenience of the digital age must inevitably lead towards a transformation In marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating specific goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering capability becomes a necessity for any business large enough to warrant even the most rudimentary website.
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In what ways does social class and cultural capital have an impact on consumer behavior
In what ways does social class and cultural capital have an impact on consumer behavior
12 pages (3000 words) , Essay
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Social class is defined by the economic resources available to the individual, their educational status, and their occupations. These three factors are deemed valued resources which assist in making distinctions between one member of society and another. It is a form of social stratification which builds a hierarchy where certain goods, such as luxury goods compared to convenience goods, are utilised to make comparisons between social class.
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Marketing as a concept in business
Marketing as a concept in business
13 pages (3250 words) , Download 1 , Essay
Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India
Evaluation of the use of Internet Marketing in the Home Appliances Sector in India
13 pages (3250 words) , Research Paper
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The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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