Marketing Essays

The paper "Brand Positioning of Levi Strauss" is a worthy example of a case study on marketing. Levi Strauss received a letter from a tailor from Nevada Jacob Davis in 1872. Jacob used to buy rolls of cloth from Straus’s dry good company and Davis told Strauss in the letter that he used metal rivets to strengthen the construction of the overalls he made.

The paper "Advertising and Promotional Brief" Is a wonderful example of a Marketing Case Study. This paper will discuss below the line promotional tactics for two different companies. The first one is Bartels Paperback, while the second one is Physiotherapy practitioners Ltd. This discussion has been carried out in two parts of the paper.

The paper "title" is an excellent example of a research paper on marketing. The author of this paper will make an earnest attempt to provide the fundamentals of academic collaboration between the UK and Russian Universities through the formation of joint ventures for supporting the educational system in Russia.

The paper "Strategic Marketing in the UAE" is a great example of a marketing annotated bibliography. The title of the article “Dubai – A star in the east: a case study in strategic destination Branding” by Balakrishnan, M. is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.

The paper “Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction” is a  persuasive example of the assignment on marketing. Hospitality emerged from similar hypothetical Indo European root, ghosts meaning, guest, or stranger meaning someone with whom an individual has reciprocal tasks of hospitality.

The paper 'Assessment of Consultative Research for Playful Times Toys" is a good example of a marketing case study. This report is an assessment of the consultative study conducted by Hatfield Market Research Consultants on behalf of Playful Times Toys. There are a number of serious problems with the consultants’ reports which are described in detail in the following sections.

The paper “Enterprise Rent-A-Car - Establishing Marketing Scenarios and Forecasting Alternatives” is a well-turned example of the case study on marketing. Enterprise Rent-A-Car is the largest car renting company in North America but it has subsidiaries in other countries such as Australia and the United Kingdom.

The paper "The Complexity of Supply Chain " is a perfect example of a marketing assignment. With globalisation taking place the world has become a small place. Today, there is intense competition and people have a lot of options. This is making companies be more aggressive and at the same time see that customers are satisfied.

As brand and product became stronger, the possibility of global markets became highly apparent and opportunities for growth began showing themselves. Retail expansions began opening up materializing in numerous local outlets along with standalone and distribution outlets in Jordan, Qatar, Dubai, Bahrain, and London.

It is essential that we understand the important factors that are involved in the development of marketing strategies that enable companies to communicate better with their consumers. It is imperative that we also understand how different factors affect the behaviors of our customers and potential customers in order for us to anticipate.

Its present social and economic progression as with most post-industrial towns in the North of England, Sunderland carries on to face multi-generational long-standing unemployment. As a consequence, the connected social factors of transgressions, poor health, and teenage pregnancy are more in certain regions of the cit

An affluent consumer who has both the means and the desire to buy a high-priced diamond (who might consider this low-involvement over other consumer groups) might be tempted to explore alternative products if the message delivered by the diamond marketer is ineffective or does not meet with their values on self-image.

The popular music player ‘iPod’ has today become a family phenomenon. While the father and mother of the family enjoy pop music on their individual iPod touch, the elder child owns an iPod nano and the younger child of the family enjoys rhymes on his iPod shuffle.  The product has witnessed tremendous growth since its introduction to become a household name.

The paper presents that there are some unique characteristics of service. Service is intangible, perishable and inseparable in nature. Organizations that provide various services such as financial, software, etc. are part of the service sector. The service sector plays an important role in the economy of a country.

Within the global business environment, there are several stakeholders that come together to influence the outcome of market performance and variables. One of these key stakeholders is pressure groups. In most cases, each of the stakeholders has different interests that they seek to protect. Most stakeholders seek to protect their own interests that bring about growth and development for them.

The paper 'Marketing Trends of Drinks R Us " is a good example of a marketing case study. Drinks R Us is aimed at “teenagers who are mostly male in the younger age group”. (Helm, 2005) With stiff competition “especially with more than hundreds of local players deciding the target market was based on the strategy followed by others”. (Helm, 2005)

The paper "Reasons for Holding Stock at Boehringer Ingelheim" is a great example of a marketing assignment. As much as the management of Boehringer Ingelheim had economic pressure to cut costs tied in the inventories, such was not taken seriously since they had valued their customer requirement and they had placed them as their priority.

The paper "The HR Role in Marketing" is a good example of marketing coursework. The human resource in any form of business has significant relevance and remains critical in marketing. It governs marketing in all stages. Consequently, Marketing is the most prominent activity particularly in business because literally, it has a direct effect on sales and profitability.

The paper “Dell International Company - SWOT Analysis, Business Executive Segment, Reliability, and Weaknesses” is a great example of a report on marketing. As the name suggests, Dell's international company is a multinational corporation that deals with information technology products. The corporation has its head office in Round Rock, Texas, and the USA.

The paper “Lonsdale Women Tops T-Shirts - Quality, Price, and a Comparison with other Products” is a great example of a report on marketing. Enclosed is a copy of the “Short report - a sportswear product (Lonsdale women tops t-shirts).” This report is a summary of my research about Lonsdale women tops t-shirts.

The paper 'Napster’s Marketing Mix" is a good example of a marketing case study. Napster was created initially in 1998-1999. It was designed as a peer-2-peer site for downloading music with the main target being for college students. It hit fast and was on the record as the most used program across many countries (Green 2002, p. 799).

The paper 'Contemporary Issues in Marketing Dolce & Gabbana Knifing Ads" is a good example of a marketing case study. This short essay explores a contemporary issue in international business marketing, with Dolce & Gabbana, Italian high-end fashion designers being the chosen brand of analysis. A few years ago, Dolce & Gabbana launched an international print advertising campaign targeting the stylish youth.

The paper 'Marketing Strategies of Riverview Hotel " is a perfect example of a marketing case study. The Riverview Hotel is located at Notown USA. It is a representative of the five-star hotel brands within the private Business Hotels located worldwide in the World' group. All Hotels are boutique properties that offer 25 and 35 rooms.

The paper “Changing Trends in Households and the Implications of These Changes on Marketing Strategy ” is a good example of the essay on marketing. The household life cycle is very important to a marketer for segmentation activities. Understanding the stages of the household life cycle enables a marketer to decide on what products or services to offer and what marketing strategy to apply.

The paper "Marketing Audit of Wyeth Company" is a great example of a marketing case study. Wyeth is a global pharmaceutical company which is involved in research and manufacture of pharmaceutical products. It develops and markets vaccines, biotechnological and pharmaceutical products. The company produces both human and animal products.

The paper 'Messaging Remains Driver of Mobile Ad Market by Cathal O’Toole" is a good example of a marketing article. In the article, ‘Messaging remains a driver of the mobile ad market’ O’Toole (2010) discusses the market potential of mobile advertising messaging services. The author opines that mobile advertisements would help the mobile network operators to garner more revenues.

The company has rightly positioned itself well to cover all Porter’s Five Forces of competition and has stayed focused despite the turbulent external market. Google has great potential as an online search company because of its sustainable innovation which proves to be the company’s continued success in its future business performance.

It is being regarded as Australia’s most liveable city that has a population of slightly more than a million people. It is also known as the “20-minute city” with the airport just being some 7 kilometers from the city center. Key tourist attractions such as the major beaches and Adelaide Hills are only less than half an hour's drive. 

The specification of the property was similar to that of this property, although the Bartels property had 1 parking space. Bartels property was constructed five months earlier, but the maintenance levels are almost similar. Bartels road neighbors the Botanical garden to the north and this makes the value of land and other property go up within a very short time.

The trends of globalization are believed to have led to the increase in demand for fast food in the market. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the new global markets.

The customers can call or register online to avail of the service and payment to be made accordingly. However, there are substitutes if not at the highest level but to a minimum level. Customer’s instead of opting for Movers Company such as daycare 24 hours, can transport the furniture through local vehicles such as trucks or even personal vehicles.

The paper "Implications of Transnational Terrorism on International Trade by McKenna" is a good example of a marketing article. John McKenna’s paper (2005), which discusses both the short-term and long-term repercussions of terrorism in international trade, is divided into five (5) sections. He introduces his paper by succinctly explaining the phenomenon of terrorism.

The paper “IKEA Company - the Best Means to Maintain Competitive Advantage ” is a thrilling variant of case study on marketing. The IKEA Company is not only the largest designer in the United Kingdom but also a retailer of well-designed, inexpensive, and functional furniture for households.

The paper “The Success of the KiddieLand Company” is a great variant of a case study on marketing. KiddieLand is a retail store that deals with toys, and it is located in the Midwest. The headquarters of KiddieLand is located in Chicago, which is also a distribution center, while the second distribution center is located in Columbus. Generally, KiddieLand has 70 stores located in six regions.

The paper “Telstra – Environmental. Competitive, and Strategic Analysis” is a forceful example of the case study on marketing. Telecommunication has grown. “It forms a very important part in the Australian economy”. There are many providers. Telstra is a leader in it. Others are Optus, AAPT, Powertel, Hutchison, and many more. It contributes to the economy. “It makes use of all technology.

The paper "How Could a Small Organisation Grow with the Help of Online Marketing" is a great example of marketing coursework. Today, the world has become a small place to live in. National boundaries are vanishing and trade is spreading its feet to every nook and corner of the world. It has become imperative that to sustain in the long run companies need to think big.

The paper 'Telephone Survey Meant for Use in Joes’ Wraps and Subs Survey" is a good example of a marketing case study. Presented is a sample of telephone surveys meant for use in Joes’ Wraps and Subs survey, premeditated by the use of computer-assisted telephone interviewing (CATI) system. The system enhances pronged questioning which is listed herein below (Trullinger Associates 1995).

The paper "International Marketing Management" is an outstanding example of a marketing article. Fresh Direct Services employs several strategies to create and capture customer value. One strategy is to carry out proactive brand management. The management carries out this activity through the employment of a broad range of promotional concepts with a view to enhancing the customers’ attitudes and perceptions of particular products.

The paper "The Extent of Government’s Interference in the Free Market" is a good example of marketing coursework. In a free market, it is the forces of demand and supply that controls the market. The government exercises little or no control over the market. Ideally, in a free market economy, the buyers and sellers transact business freely based on mutual consent without government intervention by way of taxes, regulation, and subsidies.

Its most common products include the iPod, Macintosh computer line, iPad, and iPhone. Their software includes iTunes media browser, Mac OS X operating system, the living suit of multimedia, Aperture among others. By October 2010 Apple Inc was running 317 retail stores found in 10 countries. It is the largest company that is traded publicly in the entire world considering market capitalization.

The key stakeholders in this project include the public, several industries operating in the region, and the business community operating in the region. It would be imperative to consider getting information from these people because they are the major beneficiaries of the project and the success of the project has a direct effect on them.

The changes seen in the workforce diversity due to the opening up of economies have resulted in Virgin Blue looking towards having a tool that ensures that they are able to integrate the workforce. Virgin Blue as a result of it has been able to create a positive workplace environment (Kramar, Bartram, Cieri, Noe, Hollenbeck, and Wright, 2011).

For these recent crops of innovative products, it is said that Apple is currently enjoying its most profitable quarter with record sales and profits figures.  Its unprecedented growth is attributed to numerous factors, including sound and innovative marketing strategies and its former and now deceased CEO, Steven P. Jobs.

Marketing research provides a wide range of information on key marketing issues as well as opportunities, facilitating better-informed decision making in marketing. Due to the vast scope and specialized nature and skills required for marketing research and its potential implications for successful business operation. 

In general, it is quite essential to notice that now, the company Coca Cola has captured a large share of the market in the food & beverages market only by focusing on its strategies. In spite of the severe competition it faces in various parts of the world it operates, the company has emerged as a leader.

The aerospace industry of the US has been one of the most flourishing industries. But now, some challenges have cropped up for the industry. The three main issues that the aerospace industry is facing are – rising competition at the international level, continuing reductions in the defence budget, and a poor worldwide economy.

This is one major challenge that new companies, particularly foreign investors, are poised to grapple with. A methodical evaluation of the business environment is therefore supposed to be carried out before any major investments are implemented. It has been noted in this report that China offers more investment opportunities.

The paper "Advertisement Management Project - Media Plus" is an outstanding example of marketing coursework. Media Plus, W.L.L will undertake a campaign project for the development and marketing of a Gulf Business Directory. The project will accomplish the following five specific objectives: To provide a one-stop document for investors, businesses and clients to access information about potential business partners.

Now, with hopes of penetrating the already-saturated tea industry of this country, the premier Australian tea company is faced with challenges to ride the competition and establish a niche of its own against some giant names who started early in this country such as Uni-President Co. Ltd., T.A.C. Beverage Co. Ltd., and Oishi Group Co.

The paper "Customer Relationship Management" is an outstanding example of a marketing assignment. There can be good CRM software and not as good CRM software. The actual thing is that the success of the CRM depends on how it is implemented by its practitioners. They cannot simply set up the software and leave it alone, hoping to attain gains through it.