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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Principles Marketing Essay
12 pages (3180 words) , Download 0 , Essay
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easyJet plc has a fleet of 200 planes flying over 600 routes across 30 countries across the European Union and to the neighboring countries. The company earned net revenue of £ 3.854 billion in 2012. More than 8000 people work with easyJet all across the world. Easyjet carries more than 59 million passengers per year. easyJet was started in 1994 by Stelios Haji-Ioannou.
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Mass and Niche Production, Bourdieu's Theory of Consumer Taste Formation Marketing Essay
8 pages (2120 words) , Download 0 , Essay
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The great transformation which took place in the West is not just associated with the industrial revolution but also consumption went through a great change. It is also called the consumer revolution because it brought forward deep changes in the way the overall relationship of society changed with the level of consumption.
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Marketing Research Theory and Practice Marketing Research Paper
9 pages (2542 words) , Download 1 , Research Paper
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In order to get the information that discussed the topic under investigation, 5 data sources were searched. The Keele University library resources which included GMID (Global Market Information Database) were useful for the background information on international students and Higher Education (HE).
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Marketing Principles Marketing Assignment
13 pages (3629 words) , Download 0 , Assignment
Free
The Company’s first flight took off from London to New York on June 22, 1984. Subsequently, their operations expanded to Miami, Boston, Orlando, Tokyo, and Los Angeles (www.virginair.com). The company uses all sorts of marketing techniques to promote its products which are mainly airline tickets and holiday packages. 
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Marlboro Cigarette Company Marketing Essay
12 pages (3000 words) , Download 0 , Essay
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However, currently, the largest manufacturing plant of Marlboro is located in Virginia, US. As the largest selling brand of the world unbeatable by any of its competitor cigarette companies, it is obvious that Marlboro has consistently remained in demand by both national and international customers. 
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A Marketing Plan for The Lowry Marketing Report
5 pages (1646 words) , Download 0 , Report
Free
It’s a fact that the management of the cultural and exhibit center has adopted the technological ways to promote the cultural center and have undertaken e-marketing strategies to attract audiences, which indicates the strengths, while the external environment indicates economic slowdown and the increasing unemployment rate in the UK.
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Virgin Atlantic Marketing Report
8 pages (2114 words) , Download 0 , Report
Free
The paper ''Virgin Atlantic'' is a great example of Marketing report. Strategic marketing plans increase the demand for Virgin Atlantic Airlines’ services. The research delves into the implementation of Virgin Atlantic Airlines' core value strategies.
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Telephone Interview for the London Borough of Newtown Marketing Report
8 pages (2362 words) , Download 0 , Report
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The first question in the interview was the base to rest of the questions as it caters to people’s direct responses about caretaking services being offered. The interview was not carried out further if the respondent answered no to the question to confirm that their estate provides caretaking services.
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Evaluation of an Advertising Agency: Apple Company Marketing Case Study
8 pages (2483 words) , Download 1 , Case Study
Free
Competitors of the client have a lot to learn from this campaign since it was successful and excellent. To begin with, competitors should learn that successful advertisements must be truthful and honest (Sutherland & Sylvester, 1993). Advertisements that give false information to lure customers into purchasing the products are never effective. 
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The Loyalty Card as Promotion Tool Marketing Literature review
7 pages (2227 words) , Download 0 , Literature review
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The accumulated points can thereafter be redeemed and in turn, be used to buy goods from the same stores even without cash. In addition, customers with loyalty cards have the privilege of discounts on products so long as they have the card. The challenging and tough part of any business is convincing customers to buy one’s products.
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Key Issues of Marketing Management Marketing Coursework
6 pages (1724 words) , Download 0 , Coursework
Free
Efficient marketing management uses the company’s resources in order to increase the customer’s base, as well as, improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value. The factors include; excellent information systems, qualified workforce.
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Social media campaign evaluation Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Social media campaign evaluation Promoting Qatar Reasons for choosing Qatar as a topic for my social media campaign In my social media campaign, I opted to solely choose Qatar, due to the massive developments project the country is undergoing for the
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Aakers Theory of Brand Personality Marketing Essay
8 pages (2399 words) , Download 0 , Essay
Free
The paper "Aaker’s Theory of Brand Personality" is an outstanding example of a marketing essay. The brand is a collection of the image as well as perception which represents a product, corporation or service. While a number of people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements.
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Burberry Business Model Analysis Marketing Report
9 pages (2361 words) , Download 2 , Report
Free
A business model is a business strategy, which describes the rationale of the way an entity delivers, creates, and captures value including cultural, social, and economic among other forms of value. At the start of the 2008 financial year, the company's business was prepared for the projected contraction in consumer spending.
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500 WORD EXAPLANE THIS GRAPH IN THIS DATE Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
500 WORD EXAPLAIN THIS GRAPH IN THIS Contents Introduction 3 Explanation of the graph 3 Conclusion 5 Reference 6 Introduction In this assignmenta graph has been drawn and the following discussion will be focused on describing the characteristics of
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Customers in Marina Bay Sands Casino Marketing Case Study
5 pages (1589 words) , Download 0 , Case Study
Free
It has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires. Marina Bay Sands Hotel is devising its market strategy to fit the Indian outbound markets in Asia. The Southeast Asian market is targeted for Meetings, Incentives, Conventions.
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Marketing Principles and Applications of Company G Marketing Case Study
12 pages (3105 words) , Download 0 , Case Study
Free
A consumer can use the appliance even without reading the instructions leaflet. In opposition to other appliances of the same characteristics, the particular coffee maker offers to the consumer the impression of being involved in a unique experience: a series of color icons, showing cups of coffee of different size, helps the user to decide the type of coffee preferred.
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Critical Success Factors of ABC Consultancy Services Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
This essay demonstrates that ABC operates as a sole trade student recruitment agency based in London. ABC targets Jordanian prospective applicant who wishes to continue their studies into the English degree courses, short courses, undergraduate degree programs, postgraduate and research degrees in the United Kingdom.
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Effect of Economic Crisis to the Marketing Strategy of Volkswagen in Asian Market Marketing Research Proposal
6 pages (1764 words) , Download 0 , Research Proposal
Free
Nevertheless, the Volkswagen has been focusing on ways to remain competitive through implementation strategies such as the addition of more resources to improve the quality of their products in order to compete with other companies in the automotive industry. The paper will discuss the effects of the economic crisis on the marketing strategy of Volkswagen in the Asia market.
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Marketing Plan for Camp Wahanowin Marketing Business Plan
10 pages (2706 words) , Download 0 , Business Plan
Free
Camp Wahanowin has been operational since 1955 and has grown to become a market leader in camping of children during the summer breaks. However, it has been faced with stiff competition. This plan evaluates the various strengths and weaknesses of the organization and further assesses the various opportunities and threats that are likely to hinder the success of the organization.
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Marketing Plan for Smartphones in China Marketing Case Study
22 pages (5500 words) , Download 3 , Case Study
According to the paper, smartphones remained out of reach of a majority of customers due to high expenses. Smartphones have become a genuine consumer electronic product with millions of subscribers all over the world. It can be observed that despite challenging economic conditions in several nations, the international demand of smartphones has continued to increase.
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Financial & Asset Management in Real Estate Development Marketing Essay
9 pages (2458 words) , Download 0 , Essay
Free
The paper "Financial & Asset Management in Real Estate Development" is an outstanding example of a marketing essay. Investment is aimed at the return and stable return can only be achieved from a well-diversified portfolio. With the recent fluctuation in the equity market investors has realized the importance of diversifying their portfolio with increased options than limited investment choices.
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Evaluating Internationalization Strategy Marketing Report
7 pages (2135 words) , Download 0 , Report
Free
The paper “Evaluating Internationalization Strategy” is an excellent example of a marketing report. Cheung took the initiative to open the first shop in 1997. Cheung partnered with a designer from Korea to set up M&G fashion in 1999. In 2002, he registered the brand name “Koyo” as an independent company. “Koyo” created a brand name by participating in various fashion shows.
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Virgin Atlantic A Premium Brand Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The following study will analyze the competitive strategies of Virgin Atlantic. Virgin Atlantic is an airline company. To determine the competitive strategies of Virgin Atlantic Porter’s Generic model has been used. After the strategy analysis, the study has evaluated the competitive strategies of the company.
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Main Aspects of Buyer Behaviour Marketing Coursework
9 pages (2295 words) , Download 0 , Coursework
Free
Fishbein’s analysis enables us to understand consumer preferences and thereby predict consumer behavior by understanding their preferences (Solomon et al 2009).    Based on the above analysis, it provided us a snapshot of how the players in the Downloadable Film Services are faring in terms of consumer behavior towards them. 
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Company analysis of 1)Qatarqas transport company (Nakilat) Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Qatarqas transport company Macroeconomic Analysis The company has a lot to contribute to the economy in terms of employment, and reduction of the inflation rates. Besides, the firm’s contribution to the GDP is immense in relation to the expenditure
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Market Analysis for Hospital Beds Marketing Essay
8 pages (2150 words) , Download 1 , Essay
Free
Among the complains include lack of enough spaces, the outdated nature of setup and facilities, uncomfortable bedding that worsens some medical conditions such as back ache due to over straining to reach out for information such as leads to a development of medical conditions, which could have been otherwise avoided with an improvement of the facilities.
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Marketing of Dog-Gone Stylin Marketing Essay
6 pages (1572 words) , Download 0 , Essay
Free
The business also has high opportunities in the future if it implements the marketing strategies efficiently. Dog-Gone Stylin’ is a mobile pet salon founded by Alisa Kane in 2005 b. It is a privately owned small business that offers pet grooming services to the pet owners. Kane identified a potential demand for care and grooming of pets among the pet owners.
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New Product or Service in an Existing Product and Service Category Marketing Business Plan
8 pages (2406 words) , Download 0 , Business Plan
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market success, the business must position according to corporate values related to family and family-oriented values, pre-existing characteristics in the two most desired target markets.
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International Marketing: Toyota Motors Corporation Marketing Case Study
9 pages (2616 words) , Download 2 , Case Study
Free
Macro environmental analysis, “is an integral part of systematic strategic planning” (Smit, 1999, p.83). Social, economic, technological, and political forces are classified under Macro environmental analysis, these forces are sometimes referred to as the PEST (Political, Economic, Social, and Technological) (Babette and Fleisher, 2008, p.169). 
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The Career Opportunities in Various Fields and the Rise of Wealthy Businessmen Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
In modern time twenty-first century, there has been an increase in the pursuit of careers by various individuals. One other factor that has fueled this drive is the education system that increased the knowledge base of many scholars. This system of education allows one to specialize in whatever field he or she wants to build their career on.
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Main Market Structure Models Marketing Essay
6 pages (1835 words) , Download 0 , Essay
Free
Market structure models are also significant owing to the performance and behavior they influence on companies in the industry. Market models represent the real situation, they enable one to understand things that happen in real-life situations. These models help in the analysis and evaluation of markets; hence offering the benchmarks for the development of businesses.
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Main Principles of Marketing Marketing Coursework
8 pages (2371 words) , Download 0 , Coursework
Free
Marketing also includes a system of management that identifies, anticipates, and supplies customers’ requirements efficiently and profitably. Marketing objectives rotates around meeting the needs and wants of customers. It is an organization broad activity that involves a process of keenly analyzing customers’ needs, and getting ways to provide goods to meet needs.
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Marketing Plan for King Fahad Airport Marketing Case Study
6 pages (1817 words) , Download 0 , Case Study
Free
Through this marketing plan, this particular airport will be able to identify all the possible and appropriate applications that are needed and required for King Fahad Airport. These recommendations and suggestions may allow and permit the individuals to consider King Fahad Airport as their first choice.  
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The Kellogg Company and the Product of Special K Marketing Report
8 pages (2222 words) , Download 0 , Report
Free
The Kellogg Company which is prominently acknowledged as Kellogg’s or Kellogg is regarded as a multinational company that manufactures various food products. The company can target especially the women and geographic markets for the product. In order to market the product, the company would have to devise certain effective implementation plans.
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Standardization of International Market Marketing Report
12 pages (3179 words) , Download 0 , Report
Free
Such conditions include the policies of operation and other conditions that determine the kind of services and goods that a company uses to operate. One of the challenges of standardization is that the international market is controlled by different strategies and conditions. Market conditions in one country may be very different from the conditions in another country.
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Tiffany Marketing Strategy through Segmentation, Targeting and Positioning Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The paper describes the prospective client company (Tiffany & Co) and their product and market details, gives a theoretical description and analysis of the principles and practices of the process of market segmentation, targeting and product positioning and examines the applying these principles and practices in the context of Tiffany and co. Company
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Analysis of Application of Marketing Principles in Apple and Dell Marketing Essay
8 pages (2195 words) , Download 0 , Essay
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In order to make sure that every company is able to sustain its position in the market, it will have to develop the marketing plan as either a product-oriented or market-oriented business entity. Although every organization is targeting a particular market, it is also important for it to design its offerings in a way that will be appealing for the consumers.
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Proposed Marketing Research for Mulberry Group PLC Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The strategy should remain aligned with their overall corporate goals and mission. By focusing on the primary research performed, the company will be able to establish and maintain the direct approach to their customer’s satisfaction. Various theories are essential when it comes to making the marketing
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Marketing Plan of C and J Clark International Ltd Marketing Business Plan
10 pages (2704 words) , Download 2 , Business Plan
Free
This marketing strategy provides an insight into how the company will carry out its business activities notably marketing to effectively have a significant market share in the New Zealand shoe industry. This marketing plan provides the background of the company both in the past and the present and this form the basis of crafting the plan.
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Analysz the case using envirmental factor Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
MacDonald’s: an Overview McDonald’s is the World leading fast food restaurant, with outlets in more than 120 countries. It traces its roots to a 1940 restaurant by two brothers who later sold it to a business man who propelled it to a giant chain of
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Geely Emgrand EC7 Marketing Strategy Marketing Coursework
9 pages (2594 words) , Download 0 , Coursework
Free
In a developing economy, the automobile industry accounts for a large and significant economic sector. The industry accounts for an annual increase of 2.5 percent in car ownership. The auto industry currently exceeds the production of cars in comparison to its demand. The global overcapacity of the automobile sector has risen to about 20 million units.
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Evaluation of Entrepreneurship Activity Marketing Coursework
8 pages (2313 words) , Download 1 , Coursework
Free
People had begun to refrain from biking, consequently yielding an opportunity for the growth of these schemes. B&Q started producing power tools that could be used by the elderly after research by the center about the DIY industry indicated that demand for power tools was almost nil within the elderly population.
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GM crops food Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
GM food crops: Communication report The report presents the case of genetically modified (GM) food crops in the light of the issues that have ensued in the light of the fact that it is normally regarded that genetically modified products are unsafe
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Southern Garden Center Performance Marketing Assignment
6 pages (1647 words) , Download 0 , Assignment
Free
The sales division section with its wide array of products favors both households and professions. The professions who buy products in bulk enable the center to adopt low pricing strategies. The fact that the company deals with a large number of products such as gardening equipment and subsequent tools attract a farming population as customers.
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SAS Horizontal Merger Marketing Case Study
7 pages (1762 words) , Download 0 , Case Study
Free
The paper "SAS Horizontal Merger" is an outstanding example of a marketing case study. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is at the maturity level of the PLC curve and now focuses on the provision of high-quality services to the passengers.
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The control and Implementation for the hair salon Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
The Control and Implementation for the Hair Salon Once the best marketing strategies for the salon have been chosen it is important to draw up a planthat will ensure the success of the chosen methods. This is because no matter how good a strategy is,
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Applied Buyer Behavior in Global Context Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
Free
The paper “Applied Buyer Behavior in Global Context” is an inspiring example of the marketing case study. The iPhone is internet and multimedia-enabled smartphone marketed by the Apple brand. The First iPhone was launched on January 9th, 2007 by Apple’s former CEO Steve Jobs. An iPhone includes features such as a video camera, web browsers, 3G, multitouch screen, a media player.
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Marketing Communications: Integrating Offline and Online with Social Media Marketing Essay
24 pages (6509 words) , Download 2 , Essay
This US-based company’s decision to enter the Indian market required a strategic approach for the purpose of entering the Indian sector and as a result, needed a significant amount of planning by the company. As a matter of fact, a marketing plan is being developed on the basis of a significant and highly effective SOSTAC framework.
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Zara Marketing Strategy Marketing Case Study
9 pages (2552 words) , Download 1 , Case Study
Free
The firm deals in the design, manufacturing, and distribution of clothes while keeping up with the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares.
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