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Marketing Essays

Result for Subject Marketing:
19895 essays
Theoretical Perspectives of Customer Relationship Management and Marketing Mix Marketing Essay
7 pages (2173 words) , Download 2 , Essay
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CRM is viewed as the combination of three key elements i.e. customer strategies, technology, and business processes; when these three aspects are taken into account, an organization can get in-depth information about its customers and achieve even higher levels of customer loyalty and increased profitability.
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Marketing Mix and its Importance for the Marketers Marketing Essay
8 pages (2124 words) , Download 2 , Essay
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Shimizu has defined the four Cs as a commodity, communication, cost, and channel (Solis, 2011, p. 201). Basically, the commodity in C is the same as the product in P, communication in C broadens the concept of promotion in P, the cost in C is the replacement of price in P, whereas channel or convenience in C takes the concept of place in P to the next level.
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Strategic Marketing Audit at John Lewis Marketing Essay
8 pages (2353 words) , Download 2 , Essay
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John Lewis is a renowned departmental store chain in the United Kingdom. The store chain has expanded the business throughout the country within the last hundred years. The company is headquartered in London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864.
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Service-Oriented Design of Badger Brick Marketing Case Study
12 pages (3548 words) , Download 0 , Case Study
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The paper “Service-Oriented Design of Badger Brick” is a thoughtful example of the case study on marketing. The rules as followed by the SOA are the most appropriate ways to imply the functioning of Service-Oriented Development of Badger Brick. These rules are reusable, have got granularity, modularity, and the capacitance of composability.
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Critical Role of Market Orientation in SMEs Marketing
10 pages (3007 words) , Download 0
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The paper 'Critical Role of Market Orientation in SMEs" is a great example of a marketing report. This report is written for a small textile manufacturer based in the UK which is looking for internationalizing its business through trade. The following pages give an assessment of the advantages, disadvantages and opportunities and threats of expanding outside the home country for the firm.
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Marketing Plan for the Walsall Sports Centre Marketing Assignment
9 pages (3283 words) , Download 2 , Assignment
Free
The paper "Marketing Plan for the Walsall Sports Centre" is a wonderful example of an assignment on marketing. This is a report on the process of preparing a marketing plan for a sports center utilizing SWOT and PESTEL analysis. The SWOT analysis defines the strengths, weaknesses, opportunities, and threats of an organization or business.
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Long Term Prospects of the US-Mexican NAFTA Relationship Marketing Assignment
5 pages (1617 words) , Download 0 , Assignment
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The paper "Long Term Prospects of the US-Mexican NAFTA Relationship" is an outstanding example of a marketing assignment. Firstly, the positive aspect that shows that there are several treaties has been concluded between the two nations bilaterally through NAFTA, along with the latest attempt to tear down barriers to capital mobility even as territorial demarcations were tightened for workers.
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Resumption of the US Beef Exports to South Korea Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
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The paper "Resumption of the US Beef Exports to South Korea" is a perfect example of a marketing case study. In the contemporary globalized world scenario that is literally run by the professional collection and dissemination of information, the impact of media and news reports on international relations and current standards of historiography is often grossly underestimated.
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Civilian Aerospace Industry in Germany Marketing Case Study
8 pages (2453 words) , Download 0 , Case Study
Free
The paper 'Civilian Aerospace Industry in Germany" is a good example of a marketing case study. The aerospace industry is involved in the manufacturing and services of aircraft, aircraft systems and components; spacecraft, avionics and other related electronics and ground-based infrastructures, which support the operations of spacecraft and aircraft.
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Governments Role in a Market Economy Marketing Essay
6 pages (1618 words) , Download 0 , Essay
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The paper "Government’s Role in a Market Economy" is an outstanding example of a marketing essay. Theoretically, the government’s role in a market economy is limited to restoring and promoting conditions, which are necessary for the working of a free market, and producing and/or distribution of goods that the players in the free market cannot produce or distribute.
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Analyzing the Impact of New Market Entry and Product Development on Business Functions Marketing Coursework
21 pages (5651 words) , Coursework
Nobody downloaded yet
The paper "Analyzing the Impact of New Market Entry and Product Development on Business Functions " is a good example of marketing coursework. New Product Development has become very important in different organizations and companies. According to Kerzner (2009), it has not only become necessary for an organization to enhance innovativeness in New Product development.
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Free Trade and General Agreement on Tariffs and Trade Marketing Coursework
12 pages (3275 words) , Download 0 , Coursework
Free
The paper 'Free Trade and General Agreement on Tariffs and Trade" is a good example of marketing coursework. Free trade is an economic concept that refers to the selling of goods and services between different countries and nations without any imposed trade barrier and tariffs. It refers to the absence of government-imposed barriers to trade among persons as well as corporate in different countries.
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Current Opportunities and Challenges in Sound Publishing House Marketing Literature review
12 pages (3726 words) , Download 0 , Literature review
Free
As publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing. With such advances in technology, digital publishing is gradually gaining market share. This has led to a decrease in hardcopy publishing.
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Wine Marketing in Britain Marketing Term Paper
9 pages (2526 words) , Download 2 , Term Paper
Free
The companies are mostly based in France, Italy, Germany, and Spain. A detailed analysis of the wine industry in 2000 has been covered based on the four Ps model of Product, price, promotion, and placement. Briefly, product marketing provides inputs for development based on consumer preference and demand.
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Segmentation in Food Retail: Tesco and Muslim Loyalty Marketing Case Study
7 pages (2246 words) , Download 2 , Case Study
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The central research question for this project will be “What steps should be taken by management at Tesco to secure and maintain Muslim customer loyalty?” The objectives for this research will be to identify current customer loyalty schemes used by the company to target specific market segments, to determine what issues are most important in the Muslim community.  
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Porter's Five Force in Strategic Marketing Marketing Coursework
8 pages (2409 words) , Download 2 , Coursework
Free
Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs and incentives. Customers differ in their values and perceptions and want to purchase things that have value for them. Value is not just the monetary part, but also the usefulness and emotions that will go with it. The need and want play a great role in determining this value.
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Basic Aspects of Competitive and Imperfectly Competitive Markets Marketing Coursework
7 pages (1975 words) , Download 2 , Coursework
Free
To gather relevant information, books, journals and scholarly online articles shall be relied upon. Basic texts on principles of economics, Microeconomics textbooks and books on the relevant market structures shall first be scanned for identifying the topics that are to be read. These shall serve in developing the basic concepts.
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Brand Positioning of Levi Strauss Marketing Case Study
11 pages (2961 words) , Download 0 , Case Study
Free
The paper "Brand Positioning of Levi Strauss" is a worthy example of a case study on marketing. Levi Strauss received a letter from a tailor from Nevada Jacob Davis in 1872. Jacob used to buy rolls of cloth from Straus’s dry good company and Davis told Strauss in the letter that he used metal rivets to strengthen the construction of the overalls he made.
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Advertising and Promotional Brief Marketing Case Study
6 pages (1625 words) , Download 0 , Case Study
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The paper "Advertising and Promotional Brief" Is a wonderful example of a Marketing Case Study. This paper will discuss below the line promotional tactics for two different companies. The first one is Bartels Paperback, while the second one is Physiotherapy practitioners Ltd. This discussion has been carried out in two parts of the paper.
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True Business Value of Academic Collaboration between the UK and Russia Marketing Research Paper
43 pages (11594 words) , Research Paper
Nobody downloaded yet
The paper "title" is an excellent example of a research paper on marketing. The author of this paper will make an earnest attempt to provide the fundamentals of academic collaboration between the UK and Russian Universities through the formation of joint ventures for supporting the educational system in Russia.
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Strategic Marketing in the UAE Marketing Annotated Bibliography
18 pages (4750 words) , Download 0 , Annotated Bibliography
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The paper "Strategic Marketing in the UAE" is a great example of a marketing annotated bibliography. The title of the article “Dubai – A star in the east: a case study in strategic destination Branding” by Balakrishnan, M. is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.
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Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction Marketing Assignment
12 pages (3346 words) , Download 0 , Assignment
Free
The paper “Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction” is a  persuasive example of the assignment on marketing. Hospitality emerged from similar hypothetical Indo European root, ghosts meaning, guest, or stranger meaning someone with whom an individual has reciprocal tasks of hospitality.
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Assessment of Consultative Research for Playful Times Toys Marketing Case Study
8 pages (2395 words) , Download 0 , Case Study
Free
The paper 'Assessment of Consultative Research for Playful Times Toys" is a good example of a marketing case study. This report is an assessment of the consultative study conducted by Hatfield Market Research Consultants on behalf of Playful Times Toys. There are a number of serious problems with the consultants’ reports which are described in detail in the following sections.
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Enterprise Rent-A-Car - Establishing Marketing Scenarios and Forecasting Alternatives Marketing Case Study
15 pages (3821 words) , Download 0 , Case Study
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The paper “Enterprise Rent-A-Car - Establishing Marketing Scenarios and Forecasting Alternatives” is a well-turned example of the case study on marketing. Enterprise Rent-A-Car is the largest car renting company in North America but it has subsidiaries in other countries such as Australia and the United Kingdom.
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The Complexity of Supply Chain Marketing Assignment
4 pages (1189 words) , Download 1 , Assignment
Free
The paper "The Complexity of Supply Chain " is a perfect example of a marketing assignment. With globalisation taking place the world has become a small place. Today, there is intense competition and people have a lot of options. This is making companies be more aggressive and at the same time see that customers are satisfied.
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Marketing of Azza Fahmy Jewelry Company Marketing Case Study
10 pages (2935 words) , Download 2 , Case Study
Free
As brand and product became stronger, the possibility of global markets became highly apparent and opportunities for growth began showing themselves. Retail expansions began opening up materializing in numerous local outlets along with standalone and distribution outlets in Jordan, Qatar, Dubai, Bahrain, and London.
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Marketing Communications Marketing Term Paper
7 pages (2057 words) , Download 2 , Term Paper
Free
It is essential that we understand the important factors that are involved in the development of marketing strategies that enable companies to communicate better with their consumers. It is imperative that we also understand how different factors affect the behaviors of our customers and potential customers in order for us to anticipate.
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Marketing Research Plan for Shopping Habits of People Living in Sunderland Marketing Research Paper
8 pages (2522 words) , Download 2 , Research Paper
Free
Its present social and economic progression as with most post-industrial towns in the North of England, Sunderland carries on to face multi-generational long-standing unemployment. As a consequence, the connected social factors of transgressions, poor health, and teenage pregnancy are more in certain regions of the cit
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Consumer Psychology and Buyer Behaviour Marketing Coursework
7 pages (2024 words) , Download 2 , Coursework
Free
An affluent consumer who has both the means and the desire to buy a high-priced diamond (who might consider this low-involvement over other consumer groups) might be tempted to explore alternative products if the message delivered by the diamond marketer is ineffective or does not meet with their values on self-image.
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Apple's Marketing Positions and Strategies Marketing Essay
8 pages (2204 words) , Download 2 , Essay
Free
The popular music player ‘iPod’ has today become a family phenomenon. While the father and mother of the family enjoy pop music on their individual iPod touch, the elder child owns an iPod nano and the younger child of the family enjoys rhymes on his iPod shuffle.  The product has witnessed tremendous growth since its introduction to become a household name.
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Service and Service Sector Marketing Term Paper
8 pages (2238 words) , Download 2 , Term Paper
Free
The paper presents that there are some unique characteristics of service. Service is intangible, perishable and inseparable in nature. Organizations that provide various services such as financial, software, etc. are part of the service sector. The service sector plays an important role in the economy of a country.
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Methods of Pressure Group Marketing Marketing Literature review
8 pages (2333 words) , Download 3 , Literature review
Free
Within the global business environment, there are several stakeholders that come together to influence the outcome of market performance and variables. One of these key stakeholders is pressure groups. In most cases, each of the stakeholders has different interests that they seek to protect. Most stakeholders seek to protect their own interests that bring about growth and development for them.
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Marketing Trends of Drinks R Us Marketing Case Study
7 pages (2122 words) , Download 0 , Case Study
Free
The paper 'Marketing Trends of Drinks R Us " is a good example of a marketing case study. Drinks R Us is aimed at “teenagers who are mostly male in the younger age group”. (Helm, 2005) With stiff competition “especially with more than hundreds of local players deciding the target market was based on the strategy followed by others”. (Helm, 2005)
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Reasons for Holding Stock at Boehringer Ingelheim Marketing Assignment
8 pages (2091 words) , Download 0 , Assignment
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The paper "Reasons for Holding Stock at Boehringer Ingelheim" is a great example of a marketing assignment. As much as the management of Boehringer Ingelheim had economic pressure to cut costs tied in the inventories, such was not taken seriously since they had valued their customer requirement and they had placed them as their priority.
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The HR Role in Marketing Marketing Coursework
10 pages (2708 words) , Download 0 , Coursework
Free
The paper "The HR Role in Marketing" is a good example of marketing coursework. The human resource in any form of business has significant relevance and remains critical in marketing. It governs marketing in all stages. Consequently, Marketing is the most prominent activity particularly in business because literally, it has a direct effect on sales and profitability.
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Dell International Company - SWOT Analysis, Business Executive Segment, Reliability, and Weaknesses Marketing
6 pages (1817 words) , Download 0
Free
The paper “Dell International Company - SWOT Analysis, Business Executive Segment, Reliability, and Weaknesses” is a great example of a report on marketing. As the name suggests, Dell's international company is a multinational corporation that deals with information technology products. The corporation has its head office in Round Rock, Texas, and the USA.
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Lonsdale Women Tops T-Shirts - Quality, Price, and a Comparison with other Products Marketing
8 pages (1955 words) , Download 0
Free
The paper “Lonsdale Women Tops T-Shirts - Quality, Price, and a Comparison with other Products” is a great example of a report on marketing. Enclosed is a copy of the “Short report - a sportswear product (Lonsdale women tops t-shirts).” This report is a summary of my research about Lonsdale women tops t-shirts.
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Napsters Marketing Mix Marketing Case Study
12 pages (3363 words) , Download 0 , Case Study
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The paper 'Napster’s Marketing Mix" is a good example of a marketing case study. Napster was created initially in 1998-1999. It was designed as a peer-2-peer site for downloading music with the main target being for college students. It hit fast and was on the record as the most used program across many countries (Green 2002, p. 799).
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Contemporary Issues in Marketing Dolce & Gabbana Knifing Ads Marketing Case Study
15 pages (4394 words) , Download 0 , Case Study
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The paper 'Contemporary Issues in Marketing Dolce & Gabbana Knifing Ads" is a good example of a marketing case study. This short essay explores a contemporary issue in international business marketing, with Dolce & Gabbana, Italian high-end fashion designers being the chosen brand of analysis. A few years ago, Dolce & Gabbana launched an international print advertising campaign targeting the stylish youth.
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Marketing Strategies of Riverview Hotel Marketing Case Study
11 pages (2989 words) , Download 1 , Case Study
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The paper 'Marketing Strategies of Riverview Hotel " is a perfect example of a marketing case study. The Riverview Hotel is located at Notown USA. It is a representative of the five-star hotel brands within the private Business Hotels located worldwide in the World' group. All Hotels are boutique properties that offer 25 and 35 rooms.
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Changing Trends in Households and the Implications of These Changes on Marketing Strategy Marketing Essay
14 pages (3942 words) , Download 0 , Essay
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The paper “Changing Trends in Households and the Implications of These Changes on Marketing Strategy ” is a good example of the essay on marketing. The household life cycle is very important to a marketer for segmentation activities. Understanding the stages of the household life cycle enables a marketer to decide on what products or services to offer and what marketing strategy to apply.
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Marketing Audit of Wyeth Company Marketing Case Study
6 pages (1821 words) , Download 0 , Case Study
Free
The paper "Marketing Audit of Wyeth Company" is a great example of a marketing case study. Wyeth is a global pharmaceutical company which is involved in research and manufacture of pharmaceutical products. It develops and markets vaccines, biotechnological and pharmaceutical products. The company produces both human and animal products.
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Messaging Remains Driver of Mobile Ad Market by Cathal OToole Marketing Article
11 pages (3038 words) , Download 0 , Article
Free
The paper 'Messaging Remains Driver of Mobile Ad Market by Cathal O’Toole" is a good example of a marketing article. In the article, ‘Messaging remains a driver of the mobile ad market’ O’Toole (2010) discusses the market potential of mobile advertising messaging services. The author opines that mobile advertisements would help the mobile network operators to garner more revenues.
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The Key Products and Services in Google Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The company has rightly positioned itself well to cover all Porter’s Five Forces of competition and has stayed focused despite the turbulent external market. Google has great potential as an online search company because of its sustainable innovation which proves to be the company’s continued success in its future business performance.
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Destination Marketing as a Source of Competitive Advantage Marketing Term Paper
10 pages (2557 words) , Download 1 , Term Paper
Free
It is being regarded as Australia’s most liveable city that has a population of slightly more than a million people. It is also known as the “20-minute city” with the airport just being some 7 kilometers from the city center. Key tourist attractions such as the major beaches and Adelaide Hills are only less than half an hour's drive. 
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Discovering Opportunities in Property Project Marketing Case Study
8 pages (3281 words) , Download 0 , Case Study
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The specification of the property was similar to that of this property, although the Bartels property had 1 parking space. Bartels property was constructed five months earlier, but the maintenance levels are almost similar. Bartels road neighbors the Botanical garden to the north and this makes the value of land and other property go up within a very short time.
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The History and Achievements of Dominos Pizza Marketing Term Paper
8 pages (2301 words) , Download 2 , Term Paper
Free
The trends of globalization are believed to have led to the increase in demand for fast food in the market. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the new global markets.
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New Product Launch Marketing Essay
1 pages (379 words) , Download 2 , Essay
Free
The customers can call or register online to avail of the service and payment to be made accordingly. However, there are substitutes if not at the highest level but to a minimum level. Customer’s instead of opting for Movers Company such as daycare 24 hours, can transport the furniture through local vehicles such as trucks or even personal vehicles.
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Implications of Transnational Terrorism on International Trade by McKenna Marketing Article
8 pages (2089 words) , Download 0 , Article
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The paper "Implications of Transnational Terrorism on International Trade by McKenna" is a good example of a marketing article. John McKenna’s paper (2005), which discusses both the short-term and long-term repercussions of terrorism in international trade, is divided into five (5) sections. He introduces his paper by succinctly explaining the phenomenon of terrorism.
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IKEA Company - the Best Means to Maintain Competitive Advantage Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper “IKEA Company - the Best Means to Maintain Competitive Advantage ” is a thrilling variant of case study on marketing. The IKEA Company is not only the largest designer in the United Kingdom but also a retailer of well-designed, inexpensive, and functional furniture for households.
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