StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Advantages and Disadvantages of Membership of a Trading Bloc Marketing Assignment
12 pages (3119 words) , Download 0 , Assignment
Free
The paper "Advantages and Disadvantages of Membership of a Trading Bloc" is a perfect example of a marketing assignment. Trade blocs will result in a number of advantages for the firms. A group of companies working together in the trade may seem to get protection from big corporations in terms of survival in price competition.
Preview sample
Market Opportunity, Marketing and Finance Aspects - Global Networks Marketing Case Study
8 pages (2284 words) , Download 0 , Case Study
Free
The paper "Market Opportunity, Marketing and Finance Aspects - Global Networks" is an outstanding example of a marketing case study. Global Networks is a software company to be launched by my friends and myself and our goal is to provide our customers with an “unfair” competitive advantage by helping them get their products to the market quickly and cost-effectively.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Toyota Fun-Vii Entering China and Saudi Arabia Market Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
Free
The paper 'Toyota Fun-Vii Entering China and Saudi Arabia Market" is a good example of a marketing case study. This report is about advising Toyota on branding for their forthcoming motor vehicle: Fun-Vii as they are evaluating requirements for China and Saudi Arabia’s auto market. Fun-Vii has been defined as the model of the future motor vehicle which has come with touch screen doors.
Preview sample
Virgin Atlantic - Service Product Analysis Marketing Case Study
14 pages (3933 words) , Download 0 , Case Study
Free
The paper 'Virgin Atlantic - Service Product Analysis" is a good example of a marketing case study. Virgin Atlantic is the second-largest carrier in Britain which was founded in 1984. It operates long haul services to quite a large number of destinations across the world and has been recognized by its innovative standards of service and has set the pace in air transport.
Preview sample
E-Business Applications for Product Development and Competitive Growth Marketing Assignment
12 pages (3431 words) , Download 2 , Assignment
Free
There are many parameters that should be considered before one engages in online advertising. The Internet is complex and presents a dynamic market platform that requires regular and daily training. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets.
Preview sample
Marketing the IPad 4 in Italy Marketing Essay
8 pages (2276 words) , Download 2 , Essay
Free
Apple produced the new iPad with the hope of having the users enjoy comfort and relaxation, which is one factor that Italy is known for from the numerous products that the Italians purchase to make life easier. In the successful marketing of any product, it is important to analyze various aspects of the particular market.
Preview sample
Ad Campaign Analysis: Cadbury Marketing Essay
9 pages (2656 words) , Download 2 , Essay
Free
In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers
Preview sample
Exploring the Dispute Between Samsung and Apple Marketing Essay
6 pages (1748 words) , Download 3 , Essay
Free
Samsung and Apple have been involved in a legal conflict concerning their patents in relation to tablets and smartphones, whereby Apple is raising accusations that Samsung is imitating its products. Samsung was accused of violating the laws of infringement concerning several patents belonging to Apple Company.
Preview sample
Observation of Consumer Shopping and Browsing Behaviour Marketing Essay
8 pages (2307 words) , Download 2 , Essay
Free
Consumer behavior can be referred to as the study of groups, organizations, or individuals and the methods use to choose the products and services. It also takes into account elements from social anthropology sociology, economics, and psychology. Consumer buying behavior is about studying the aspects of individual consumers in terms of their behavioral and demographics variables.
Preview sample
Creating Innovation in Firms Marketing Essay
6 pages (1763 words) , Download 2 , Essay
Free
As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. The company has been in operation for a period of fifteen years and it has grown tremendously over the years.
Preview sample
Customer Loyalty and Relationship Marketing Marketing Case Study
14 pages (4205 words) , Download 0 , Case Study
Free
The paper 'Customer Loyalty and Relationship Marketing at 7-Eleven Stores Pty " is a good example of a marketing case study. This paper explores customer loyalty and relationship marketing the 7-Eleven Stores Pty. The paper first defines customer loyalty and relationship marketing within the context of marketing theory.
Preview sample
XCITE Church Positioning Strategies Marketing Case Study
14 pages (3750 words) , Download 0 , Case Study
Free
The paper 'XCITE Church Positioning Strategies" is a good example of a marketing case study. XCITE Church is a church located in Melbourne Australia. It was founded by university students in the year 2007. Its vision includes reaching out to the broader international community both in Melbourne central district as well as in the suburban areas of Melbourne.
Preview sample
Car Rental Industry in China Marketing
8 pages (2247 words) , Download 0
Free
The paper “Car Rental Industry in China” is a forceful variant of the report on marketing. Even though the global economy experienced a slowdown and recession in recent years, the car rental industry has been growing worldwide. The growth is expected to continue especially in developing economies such as China and India in addition to Australia and the Middle East.
Preview sample
Virgin Atlantic Advertising Practises Marketing Case Study
7 pages (2012 words) , Download 0 , Case Study
Free
The paper 'Virgin Atlantic Advertising Practises " is an outstanding example of a marketing case study. Virgin Atlantic is a well-known airline with a strong brand. This is because of the corporate image promoted by the Virgin Group which prides itself for its reputation for good service and innovation. Richard Branson, a well-known British entrepreneur founded Virgin Atlantic in 1984.
Preview sample
E-Commerce Retailer Marketing Strategies for Nature's Candy Organization Marketing Case Study
5 pages (1510 words) , Download 0 , Case Study
Free
The paper "E-Commerce Retailer Marketing Strategies for Nature's Candy Organization" is a perfect example of a marketing case study. The situation analysis provides the first step of developing Nature's Candy’s e-commerce plan. Given that Nature’s Candy is in its initial stage of operation, activities of marketing are crucial to its business profitability and success.
Preview sample
Qantas Airlines - Efficient Marketing towards Maintaining Comparative Advantage Marketing Case Study
14 pages (3855 words) , Download 0 , Case Study
Free
The paper "Qantas Airlines - Efficient Marketing towards Maintaining Comparative Advantage" is a perfect example of a marketing case study. According to Ostertag et. al. (2007, p. 6), marketing is often perceived as the delivery of consumer satisfaction at a profit. In this regard, marketing can be viewed as a philosophy that results in an ideal process.
Preview sample
Using Social Media in Integrated Marketing Communication Mix: Thailands Tourism Authority Marketing Case Study
21 pages (5965 words) , Case Study
Nobody downloaded yet
The paper "Using Social Media in Integrated Marketing Communication Mix: Thailand’s Tourism Authority" is a perfect example of a marketing case study. This research study explores how an organisation effectively uses social media as part of its integrated marketing communication mix using the case study of Thailand’s Tourism Authority.
Preview sample
The Automotive Industry in India - General Motors Holden Marketing Case Study
6 pages (1765 words) , Download 0 , Case Study
Free
The paper "The Automotive Industry in India - General Motors Holden " is a good example of a marketing case study. The automotive industry in India has been growing phenomenally over the last few years owing to rampant economic growth in the country. This paper explains six considerations which General Motors Holden brand need to make before making a hypothetical entry into the Indian market with a proposed exporting model.
Preview sample
Fair Value Measurement Marketing Case Study
8 pages (2023 words) , Download 2 , Case Study
Free
It is not important that fair value should be defined as existing price or entry price. The important factors are market realities that govern exist and entry prices. If exist price is considered fair value then it implies that entry price is also a fair value, provided both prices are transacted in orderly and similar markets.
Preview sample
Role of Motivation in Effective Marketing Activities Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
The business has only two functions - marketing and innovation.” (Milan Kundera, 1929) Marketing is one of the core elements of the manufacturing or service industry. Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
Preview sample
Theoretical Perspectives of Customer Relationship Management and Marketing Mix Marketing Essay
7 pages (2173 words) , Download 2 , Essay
Free
CRM is viewed as the combination of three key elements i.e. customer strategies, technology, and business processes; when these three aspects are taken into account, an organization can get in-depth information about its customers and achieve even higher levels of customer loyalty and increased profitability.
Preview sample
Marketing Mix and its Importance for the Marketers Marketing Essay
8 pages (2124 words) , Download 2 , Essay
Free
Shimizu has defined the four Cs as a commodity, communication, cost, and channel (Solis, 2011, p. 201). Basically, the commodity in C is the same as the product in P, communication in C broadens the concept of promotion in P, the cost in C is the replacement of price in P, whereas channel or convenience in C takes the concept of place in P to the next level.
Preview sample
Strategic Marketing Audit at John Lewis Marketing Essay
8 pages (2353 words) , Download 2 , Essay
Free
John Lewis is a renowned departmental store chain in the United Kingdom. The store chain has expanded the business throughout the country within the last hundred years. The company is headquartered in London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864.
Preview sample
Service-Oriented Design of Badger Brick Marketing Case Study
12 pages (3548 words) , Download 0 , Case Study
Free
The paper “Service-Oriented Design of Badger Brick” is a thoughtful example of the case study on marketing. The rules as followed by the SOA are the most appropriate ways to imply the functioning of Service-Oriented Development of Badger Brick. These rules are reusable, have got granularity, modularity, and the capacitance of composability.
Preview sample
Critical Role of Market Orientation in SMEs Marketing
10 pages (3007 words) , Download 0
Free
The paper 'Critical Role of Market Orientation in SMEs" is a great example of a marketing report. This report is written for a small textile manufacturer based in the UK which is looking for internationalizing its business through trade. The following pages give an assessment of the advantages, disadvantages and opportunities and threats of expanding outside the home country for the firm.
Preview sample
Marketing Plan for the Walsall Sports Centre Marketing Assignment
9 pages (3283 words) , Download 2 , Assignment
Free
The paper "Marketing Plan for the Walsall Sports Centre" is a wonderful example of an assignment on marketing. This is a report on the process of preparing a marketing plan for a sports center utilizing SWOT and PESTEL analysis. The SWOT analysis defines the strengths, weaknesses, opportunities, and threats of an organization or business.
Preview sample
Long Term Prospects of the US-Mexican NAFTA Relationship Marketing Assignment
5 pages (1617 words) , Download 0 , Assignment
Free
The paper "Long Term Prospects of the US-Mexican NAFTA Relationship" is an outstanding example of a marketing assignment. Firstly, the positive aspect that shows that there are several treaties has been concluded between the two nations bilaterally through NAFTA, along with the latest attempt to tear down barriers to capital mobility even as territorial demarcations were tightened for workers.
Preview sample
Resumption of the US Beef Exports to South Korea Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
Free
The paper "Resumption of the US Beef Exports to South Korea" is a perfect example of a marketing case study. In the contemporary globalized world scenario that is literally run by the professional collection and dissemination of information, the impact of media and news reports on international relations and current standards of historiography is often grossly underestimated.
Preview sample
Civilian Aerospace Industry in Germany Marketing Case Study
8 pages (2453 words) , Download 0 , Case Study
Free
The paper 'Civilian Aerospace Industry in Germany" is a good example of a marketing case study. The aerospace industry is involved in the manufacturing and services of aircraft, aircraft systems and components; spacecraft, avionics and other related electronics and ground-based infrastructures, which support the operations of spacecraft and aircraft.
Preview sample
Governments Role in a Market Economy Marketing Essay
6 pages (1618 words) , Download 0 , Essay
Free
The paper "Government’s Role in a Market Economy" is an outstanding example of a marketing essay. Theoretically, the government’s role in a market economy is limited to restoring and promoting conditions, which are necessary for the working of a free market, and producing and/or distribution of goods that the players in the free market cannot produce or distribute.
Preview sample
Analyzing the Impact of New Market Entry and Product Development on Business Functions Marketing Coursework
21 pages (5651 words) , Coursework
Nobody downloaded yet
The paper "Analyzing the Impact of New Market Entry and Product Development on Business Functions " is a good example of marketing coursework. New Product Development has become very important in different organizations and companies. According to Kerzner (2009), it has not only become necessary for an organization to enhance innovativeness in New Product development.
Preview sample
Free Trade and General Agreement on Tariffs and Trade Marketing Coursework
12 pages (3275 words) , Download 0 , Coursework
Free
The paper 'Free Trade and General Agreement on Tariffs and Trade" is a good example of marketing coursework. Free trade is an economic concept that refers to the selling of goods and services between different countries and nations without any imposed trade barrier and tariffs. It refers to the absence of government-imposed barriers to trade among persons as well as corporate in different countries.
Preview sample
Current Opportunities and Challenges in Sound Publishing House Marketing Literature review
12 pages (3726 words) , Download 0 , Literature review
Free
As publishers are trying their best to meet the changes in technology, the reading preferences of their readers and more experiences in the media are developing. With such advances in technology, digital publishing is gradually gaining market share. This has led to a decrease in hardcopy publishing.
Preview sample
Wine Marketing in Britain Marketing Term Paper
9 pages (2526 words) , Download 2 , Term Paper
Free
The companies are mostly based in France, Italy, Germany, and Spain. A detailed analysis of the wine industry in 2000 has been covered based on the four Ps model of Product, price, promotion, and placement. Briefly, product marketing provides inputs for development based on consumer preference and demand.
Preview sample
Segmentation in Food Retail: Tesco and Muslim Loyalty Marketing Case Study
7 pages (2246 words) , Download 2 , Case Study
Free
The central research question for this project will be “What steps should be taken by management at Tesco to secure and maintain Muslim customer loyalty?” The objectives for this research will be to identify current customer loyalty schemes used by the company to target specific market segments, to determine what issues are most important in the Muslim community.  
Preview sample
Porter's Five Force in Strategic Marketing Marketing Coursework
8 pages (2409 words) , Download 2 , Coursework
Free
Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs and incentives. Customers differ in their values and perceptions and want to purchase things that have value for them. Value is not just the monetary part, but also the usefulness and emotions that will go with it. The need and want play a great role in determining this value.
Preview sample
Basic Aspects of Competitive and Imperfectly Competitive Markets Marketing Coursework
7 pages (1975 words) , Download 2 , Coursework
Free
To gather relevant information, books, journals and scholarly online articles shall be relied upon. Basic texts on principles of economics, Microeconomics textbooks and books on the relevant market structures shall first be scanned for identifying the topics that are to be read. These shall serve in developing the basic concepts.
Preview sample
Brand Positioning of Levi Strauss Marketing Case Study
11 pages (2961 words) , Download 0 , Case Study
Free
The paper "Brand Positioning of Levi Strauss" is a worthy example of a case study on marketing. Levi Strauss received a letter from a tailor from Nevada Jacob Davis in 1872. Jacob used to buy rolls of cloth from Straus’s dry good company and Davis told Strauss in the letter that he used metal rivets to strengthen the construction of the overalls he made.
Preview sample
Advertising and Promotional Brief Marketing Case Study
6 pages (1625 words) , Download 0 , Case Study
Free
The paper "Advertising and Promotional Brief" Is a wonderful example of a Marketing Case Study. This paper will discuss below the line promotional tactics for two different companies. The first one is Bartels Paperback, while the second one is Physiotherapy practitioners Ltd. This discussion has been carried out in two parts of the paper.
Preview sample
True Business Value of Academic Collaboration between the UK and Russia Marketing Research Paper
43 pages (11594 words) , Research Paper
Nobody downloaded yet
The paper "title" is an excellent example of a research paper on marketing. The author of this paper will make an earnest attempt to provide the fundamentals of academic collaboration between the UK and Russian Universities through the formation of joint ventures for supporting the educational system in Russia.
Preview sample
Strategic Marketing in the UAE Marketing Annotated Bibliography
18 pages (4750 words) , Download 0 , Annotated Bibliography
Free
The paper "Strategic Marketing in the UAE" is a great example of a marketing annotated bibliography. The title of the article “Dubai – A star in the east: a case study in strategic destination Branding” by Balakrishnan, M. is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.
Preview sample
Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction Marketing Assignment
12 pages (3346 words) , Download 0 , Assignment
Free
The paper “Hospitality Service - Innovations That Can Lead to Greater Customer Satisfaction” is a  persuasive example of the assignment on marketing. Hospitality emerged from similar hypothetical Indo European root, ghosts meaning, guest, or stranger meaning someone with whom an individual has reciprocal tasks of hospitality.
Preview sample
Assessment of Consultative Research for Playful Times Toys Marketing Case Study
8 pages (2395 words) , Download 0 , Case Study
Free
The paper 'Assessment of Consultative Research for Playful Times Toys" is a good example of a marketing case study. This report is an assessment of the consultative study conducted by Hatfield Market Research Consultants on behalf of Playful Times Toys. There are a number of serious problems with the consultants’ reports which are described in detail in the following sections.
Preview sample
Enterprise Rent-A-Car - Establishing Marketing Scenarios and Forecasting Alternatives Marketing Case Study
15 pages (3821 words) , Download 0 , Case Study
Free
The paper “Enterprise Rent-A-Car - Establishing Marketing Scenarios and Forecasting Alternatives” is a well-turned example of the case study on marketing. Enterprise Rent-A-Car is the largest car renting company in North America but it has subsidiaries in other countries such as Australia and the United Kingdom.
Preview sample
The Complexity of Supply Chain Marketing Assignment
4 pages (1189 words) , Download 1 , Assignment
Free
The paper "The Complexity of Supply Chain " is a perfect example of a marketing assignment. With globalisation taking place the world has become a small place. Today, there is intense competition and people have a lot of options. This is making companies be more aggressive and at the same time see that customers are satisfied.
Preview sample
Marketing of Azza Fahmy Jewelry Company Marketing Case Study
10 pages (2935 words) , Download 2 , Case Study
Free
As brand and product became stronger, the possibility of global markets became highly apparent and opportunities for growth began showing themselves. Retail expansions began opening up materializing in numerous local outlets along with standalone and distribution outlets in Jordan, Qatar, Dubai, Bahrain, and London.
Preview sample
Marketing Communications Marketing Term Paper
7 pages (2057 words) , Download 2 , Term Paper
Free
It is essential that we understand the important factors that are involved in the development of marketing strategies that enable companies to communicate better with their consumers. It is imperative that we also understand how different factors affect the behaviors of our customers and potential customers in order for us to anticipate.
Preview sample
Marketing Research Plan for Shopping Habits of People Living in Sunderland Marketing Research Paper
8 pages (2522 words) , Download 2 , Research Paper
Free
Its present social and economic progression as with most post-industrial towns in the North of England, Sunderland carries on to face multi-generational long-standing unemployment. As a consequence, the connected social factors of transgressions, poor health, and teenage pregnancy are more in certain regions of the cit
Preview sample
Consumer Psychology and Buyer Behaviour Marketing Coursework
7 pages (2024 words) , Download 2 , Coursework
Free
An affluent consumer who has both the means and the desire to buy a high-priced diamond (who might consider this low-involvement over other consumer groups) might be tempted to explore alternative products if the message delivered by the diamond marketer is ineffective or does not meet with their values on self-image.
Preview sample
Apple's Marketing Positions and Strategies Marketing Essay
8 pages (2204 words) , Download 2 , Essay
Free
The popular music player ‘iPod’ has today become a family phenomenon. While the father and mother of the family enjoy pop music on their individual iPod touch, the elder child owns an iPod nano and the younger child of the family enjoys rhymes on his iPod shuffle.  The product has witnessed tremendous growth since its introduction to become a household name.
Preview sample
    7501 - 7550 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us