Nobody downloaded yet

Tiffany Marketing Strategy through Segmentation, Targeting and Positioning - Essay Example

Comments (0) Cite this document
The researcher of the paper examines marketing strategy of Tiffany company which includes a segmentation, targeting and positioning. Also, the author examines the applying these methods for widening a market of the Tiffany company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Tiffany Marketing Strategy through Segmentation, Targeting and Positioning
Read TextPreview

Extract of sample "Tiffany Marketing Strategy through Segmentation, Targeting and Positioning"

Download file to see previous pages As such, the company has done well over the past years, which have seen it develop strong grounds in the international markets. According to Philip (2006), the company involves a variety of jewelry such as watches and designers collections. These may be classified as accessories or even gifts depending on the intention of the client.
During seasonal events, Tiffany does advertisements as per the season as well as producing relevant products in the market for their clients so as to enable them to have better choices to make availed by the variety. For instance, at present, we have the festive season where people intend to offer a gift for Christmas to their loved ones. The company has a provision of this within their coverage of products. According to Garrod and Fyall (2005), a proper consideration of this may be seen in their advertisement as viewed on various websites and social sites. Catalogs have also been released providing relevant information on the products available for the season.
For the remainder of their products, more details are availed to the customers so as to enable them to make an informed choice before going ahead with a purchase. Iman (2002) maintains that being an international company, the internet mode of advertisement works well for it. However, there is a need for diversion in advertisement modes so as to improve the extent of coverage in targeting more clients. As a there is a need for the company to establish market segmentation as will be realized in the subsequent sections. According to Bennett and Wilhelm (2001), this will be enhanced through various means together with the targeting of specified segments and ensuring proper positioning of products in the marketplace.
In order to give a clear insight of this section, it is crucial to have an understanding of what is meant by a market. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Tiffany Marketing Strategy through Segmentation, Targeting and Positio Essay, n.d.)
Tiffany Marketing Strategy through Segmentation, Targeting and Positio Essay. Retrieved from
(Tiffany Marketing Strategy through Segmentation, Targeting and Positio Essay)
Tiffany Marketing Strategy through Segmentation, Targeting and Positio Essay.
“Tiffany Marketing Strategy through Segmentation, Targeting and Positio Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tiffany Marketing Strategy through Segmentation, Targeting and Positioning

Segmentation, Targeting, Positioning

...2008, p.455). Despite the usefulness of the above named segments, it is argued that they are too general. As such, Cornflower Company should narrow down and identify their target market. The effective way for Cornflower to identify its target market is through the utilization of socio-economics as a segmentation strategy. In that case, it should base its focus on income, occupation, and education status of the population in which its stores are located. In addition to socio-economics, it can also apply stages of consumer cycles such as children position and marital status. All these...
6 Pages(1500 words)Assignment

Segmentation, Targeting & Positioning

...?Segmentation, Targeting & Positioning Table of Contents Table of Contents 2 Positioning Strategy 3 Perceptual Map 5 References 7 Positioning Strategy Positioning is a key tool for any organization for establishing an effective marketing plan. It pervades the vital process of marketing mix and enables a company to gain a greater competitive advantage along with a large market share. Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective... ...
3 Pages(750 words)Assignment

Business planning

...maximum results and constant growth for revenues and thus to establish a better brand awareness. Integrated Marketing Communication is a careful, effective and strategic coordination and integration among various promotional activities to ensure consistency in every message and at each and every contact a firm approaches its customers (Lamb, Hair and McDaniel, 2008, p. 413). The Fresher will use varieties of media such as trade journals, trade fairs, television, websites etc to continually inform both supermarkets and ultimate customers about fresh, natural and genuine fruits and vegetables. 6.2. STP Strategy STP, segmentation, targeting and positioning...
19 Pages(4750 words)Assignment

Brand Positioning through Market Segmentation and Targeting

...Brand Positioning through Market Segmentation and Targeting Marketing is an arena where the basic norm is to promote visibility. Visibility, in turn, depends on positioning which again depends on branding and the equity commanded by the same. (Aaker, 1991) This has promoted organisations the world over to study and implement strategies that will accentuate brand equity as this is the greatest indicator of, and the base for, the calculation of returns on investment. A decade or so ago, branding meant little to people. Branding until then simply involved designing a logo or creating a corporate profile...
9 Pages(2250 words)Case Study

Segmentation,targeting & positioning

..., Marketing Management, Pg 8) The above mentioned statement is emphasizing on the need of having a segmented target market for the marketer. In the case of Adidas it’s quite clear. VI.iii. Positioning Adidas have positioned itself as a sports brand. In its communication strategies at several occasions the brands have been endorsed by various sports icons. It has established itself as a global sports brand and all it communication strategy is focused on. VI.iii.a. Marketing Mix The marketing Mix includes product price place and promotions. Adidas...
8 Pages(2000 words)Essay

Segmentation, Targeting & Positioning

...Here Here Here Here Here Markets will be defined by behavioral segmentation because the purchaseof artwork relies on a very specific need. The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork. The largest buyers of imagery, such as advertising firms and businesses, make up a significant portion of the market, while smaller purchasers, usually in a non-commercial context —such as art collectors or bloggers who require image content— make up a slightly smaller percentage of the available market. Other criteria that will be considered...
3 Pages(750 words)Case Study

Segmentation Targeting Positioning

...Segmentation Targeting Positioning Before going to discuss an article regarding importance of segmentation, targeting, and positioning to service, let us get a better understanding of what these concepts actually are. Market segmentation is a process in which marketers divide the total product or service market into sub-markets, which are reached by the marketers using distinctive marketing mix. Tatum (n.d.) states, “Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs”. Targeting is another concept, which is related to identification of the market segments that are likely to purchase or use the product or service of a company. If we talk about positioning... desires”...
1 Pages(250 words)Essay

Segmentation, Targeting, and Positioning

... SEGMENTATION, TARGETING, AND POSITIONING Segmentation, Targeting, and Positioning Introduction In any competitive market, segmentation, targeting and positioning are important phenomena of marketing that ensure that marketers are able to gain competitive advantage over their rivals. Such competitive advantage comes because marketers are able to discover the right group of people whose needs are met by the products or services to be introduced and by so doing focusing the products or services in a way that directly addresses the needs of the segment. Another instance where segmentation, targeting and position are very important is when there is the need to introduce a new product such as the robotic lawn mower. For this product... , as far as...
2 Pages(500 words)Essay

Segmentation, Targeting and Positioning

...of the consumer in relation to other competing brands through the process of positioning. The task of positioning begins with deciding the locus in customer’s mind, analyzing competitor’s positioning, identifying gaps and ends with crating a position in the minds of the consumers. Positioning may be done on the plank of quality, service or price. Marketers may also position their products on consumer’s expectations and desires. The entire process of segmentation, targeting and positioning is a long drawn one. The marketers however...
3 Pages(750 words)Assignment

Marketing Strategy - Segmentation, Targeting, and Positioning

...Marketing Strategy - Segmentation, Targeting, and Positioning INTRODUCTION Marketing strategy is a way how organizations allocate their resources to enhance their sales and achieve competitive advantage. The main goal of marketing strategy is to accomplish customer satisfaction through targeted marketing plan for specific customers. An important element of marketing strategy is to align it with the mission statement of the company. A marketing strategy can be viewed as a process of segmenting the market, identifying the target market, developing a marketing mix and working to effectively position the product in such a way that appeals to the prospective customers. An effective marketing strategy is a blend of product innovation... ,...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Tiffany Marketing Strategy through Segmentation, Targeting and Positioning for FREE!

Contact Us