Develop marketing strategie - Coursework Example

DEVELOP MARKETING STRATEGIE Market segmentation Market is divided into distinguishing group of buyers who needs diverse products so that they can meet their needs. The market diversification would be such that to meet different social classes so that everyone need is catered for while keeping the emotional behaviors in touch. The supermarkets would open up many branches so that all customers are reached. Since obesity affects much of the adult population, the organic foods would make them top priority and a special one for the young generation since they provide the future market.

Over the time, the company would take data to determine on whom buyers most that would help change segmentations should need arise (Kaufmann, & Panni, 2013).PositioningIs the process of creating products to exist into the mind of the consumers with reference to the competitors? We will create the most comprehensive offering that meets our customers demand and carry out an advertisement to differentiate ourselves from competitors. The company will also create unique brands that influence consumers.

Product strategyThis is a marketing strategy that tries to analyze the intended market, nature of the target consumers and how much profit will be generated by the product. The company will offer high quality products relative to the competitors so that consumer’s satisfaction is met. The products will reduce obese among the older generation by minimizing their weights. As a result these ventures would increase revenues for the company (Kaufmann, & Panni, 2013). The company will also establish a direct contact between customers and staffs so that they can air their grievances incase of dissatisfaction and corrective measures taken.

Through face to face relationship, consumers are also made to understand the product best that increases their purchasing power hence high profits to the company.Pricing strategyThe company uses various ways to determine how much will be charged for products as it is one of the key components to the success of our organization. Our products are of high quality than our competitors, having the unique brands in the industry and packaging will be into sizes that suits our consumer’s capabilities.

Thus our prices will be relatively affordable to the customers and can compete with the rivals. However, in the long-run the company would maximize its output so that we can enjoy the economies of scale (Kaufmann, & Panni, 2013). This reduces our prices by a bigger percentage and improving our qualities. We will thus have a chance to be the market leaders due to increased revenues.Promotion strategyThe company offers various incentives to the consumers. We offer discounts for larger purchases so that we encourage high value buying.

The company provides a free delivery to the customers who finds it hard to reach our offices but can make orders. There is also after sales services to our customers. Hence there is assured sales in our company as the customer’s develops more trusts with us.Distribution strategyOur products will be available into our supermarkets and its various branches that will be located at designated points. However, contracted retailers will be circulating our products to regions beyond our reach and are believed to have a potential customer base so that we meet the demands of all our consumers.

ReferencesKaufmann, H. R., & Panni, M. F. A. K. (2013). Customer-centric marketing strategies: Tools for building organizational performance. Hershey, PA: Business Science Reference.