We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Segmentation, Targeting & Positioning - Case Study Example

Comments (0)
The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork. The…
Download full paper
Segmentation, Targeting & Positioning
Read TextPreview

Extract of sample
Segmentation, Targeting & Positioning

Download file to see previous pages... Other criteria that will be considered is the frequency and sustainability of each market: while the need for ornamental art might be erratic, a long-term advertising campaign would provide a much more stable demand and is therefore a more profitable market.
Related products can be grouped initially into “commercial” and “non-commercial.” Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist. Purchasing habits, as dictated by influences such as socio-economic status, demographics, location, and other psychologically-influenced factors will also be taken into account.
The commercial art would mostly be targeted at business and advertising agencies. As the artist in question has a degree, he is therefore more likely to be hired by an advertising agency or business for long-term campaigns. This makes long-term campaigns the most profitable market, as individual art for businesses can be sporadic. Also, singular advertisements are not so dependent on the stipulation that the artist has a degree, making it a less-profitable, though still primary, market.
Ornamental and content-based artwork will be a secondary market. Ornamental artwork and content-based artwork can be sold to individuals. The price range required in order to make decorative artwork profitable as a primary limits the market to wealthier individuals, but as a secondary market, there is opportunity for smaller works to be offered to culturally-aware individuals throughout the upper- and middle-class. Also, there is significant competition in this field, which makes it a less profitable market. Content-based artwork, which includes web-based art ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marriot being a Marketer
Name Instructor Task Date Case Analysis Case Summary Marriott has taken the outmost challenge being a marketer for his multinational. He markets more than 3000 hotels as well as a resort and runs about 16 brands that are available in 68 nations around the globe.
5 Pages(1250 words)Case Study
Marketing Case Study
The primary service provided by the company is the access to climb the Sydney harbor bridge. The company offers climbing experiences at the peak position to the visitors from different parts of the world. In order to carry out the course of action the company presents different types of climbs.
8 Pages(2000 words)Case Study
Marriott: Getting Down to Business with the Business Travelers
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
3 Pages(750 words)Case Study
Sports Marketing
Likewise, steady build-up of stakes among investors on Britain's "most successful soccer club" has made headlines in the sporting world (Maidment, 2004). In order to properly present the various dimensions of sports marketing in the 21st century, basic marketing themes, mixes, and techniques must all be applied.
10 Pages(2500 words)Case Study
Consumer Segmentation Process
The program seems to work like a major brand in the market. The logo Tick is considered sign of quality. People who are very sensitive in their health matters trust this logo Tick. This brand is gradually creating market segmentation in a unique way. It has changed the whole scenario of market segmentation process.
5 Pages(1250 words)Case Study
Contemporary and International Marketing
The shifting was done to increase the sales and get specialized in the pottery market. But this shifting proved to be a wrong decision says the managing director Ian Nicklin. This was due to the cheaper imported goods. He also concludes that the company had already taken risks to increase the sales but this may cause the closing of the factory.
10 Pages(2500 words)Case Study
Marketing Planning for Vodafone Group Plc
The marketing audit has been accomplished with PEST analysis. For each of these segments, depending on marketing mix product, place, promotion, place, a detailed course of action has been elucidated with 7P analysis. The entire process has structured in these points, market segmentation, targeting, positioning and choosing competitive advantages.1 The importance of customer relationship management and evaluation has been shown.
12 Pages(3000 words)Case Study
Segmentation,targeting & positioning
Nike has gained much attraction among the marketing expert after its ambush marketing strategy in Atlanta-Olympics 1996. This paper starts with the simple definitions and introduction on Marketing and than moves to the strategy section, where it discuss the latest strategic moves of these companies.
8 Pages(2000 words)Essay
Strategic audit
Growth was also visible in the net profitability of the company which was $5.8 billion or 16.7 percent in 2005. Hence in 2005, the company succeeded in acquiring 10% market share in US in core appliance sector. In
7 Pages(1750 words)Case Study
Art Management & Marketing Assignment
The company attains significant competitive advantage by offering customers Egyptian style of jewellery designed by artists contracted from Egypt. Attributes such as, superior quality and
12 Pages(3000 words)Case Study
Let us find you another Case Study on topic Segmentation, Targeting & Positioning for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us