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Other criteria that will be considered is the frequency and sustainability of each market: while the need for ornamental art might be erratic, a long-term advertising campaign would provide a much more stable demand and is therefore a more profitable market.
Related products can be grouped initially into “commercial” and “non-commercial.” Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist. Purchasing habits, as dictated by influences such as socio-economic status, demographics, location, and other psychologically-influenced factors will also be taken into account.
The commercial art would mostly be targeted at business and advertising agencies. As the artist in question has a degree, he is therefore more likely to be hired by an advertising agency or business for long-term campaigns. This makes long-term campaigns the most profitable market, as individual art for businesses can be sporadic. Also, singular advertisements are not so dependent on the stipulation that the artist has a degree, making it a less-profitable, though still primary, market.
Ornamental and content-based artwork will be a secondary market. Ornamental artwork and content-based artwork can be sold to individuals. The price range required in order to make decorative artwork profitable as a primary limits the market to wealthier individuals, but as a secondary market, there is opportunity for smaller works to be offered to culturally-aware individuals throughout the upper- and middle-class. Also, there is significant competition in this field, which makes it a less profitable market. Content-based artwork, which includes web-based art
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Name Instructor Task Date Case Analysis Case Summary Marriott has taken the outmost challenge being a marketer for his multinational. He markets more than 3000 hotels as well as a resort and runs about 16 brands that are available in 68 nations around the globe.
The primary service provided by the company is the access to climb the Sydney harbor bridge. The company offers climbing experiences at the peak position to the visitors from different parts of the world. In order to carry out the course of action the company presents different types of climbs.
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
Likewise, steady build-up of stakes among investors on Britain's "most successful soccer club" has made headlines in the sporting world (Maidment, 2004).
In order to properly present the various dimensions of sports marketing in the 21st century, basic marketing themes, mixes, and techniques must all be applied.
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Nike has gained much attraction among the marketing expert after its ambush marketing strategy in Atlanta-Olympics 1996. This paper starts with the simple definitions and introduction on Marketing and than moves to the strategy section, where it discuss the latest strategic moves of these companies.
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