Nobody downloaded yet

The strategies of advertising - Essay Example

Comments (0) Cite this document
In actual sense, the advertising person will never be given a business or marketing plan, but he will be forced to come up with enticing strategies to lure…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
The strategies of advertising
Read TextPreview

Extract of sample
"The strategies of advertising"

Download file to see previous pages To come up with the Assessments, you have first to consider the risks and opportunities. Some additional things to consider are the future expectations, expected competitions and the consumer attitudes. The second part: action entails what should be done about the opportunities and issues related to the assessment. For instance, the action that is to be taken with respect to technological trends, media and competition. Precisely, to address all these issues of advertising, you should make use of the product brand, its direct market and social media podia. Now this article is based on the Commercial: Men’s men and Women’s women; Acura Integra. And this is an advertisement that mainly entails the advertisement of gender televisions and commercials for instance a quoted by Steve Craig in pg. 57, “Large advertisers and their agencies have evolved the pseudo-scientific method of time purchasing based on demographics, with the age and sex of the consumer generally considered to be the most important predictors of purchasing behaviour” (Craig, p57).
Strategies involve campaigns designed by the business to inspire potential customers to buy a product. These strategies are aimed at targeting the audience perceived to be most probably out of the populace to buy the product. Advertising strategies entail elements like price points, geographic settings, and perceived demographics of the customers, special offers and advertising media like websites, television, or billboards used to display the product. Considering our main Commercial: Men’s men and Women’s women, a gender television and commercial, we relate them to a specific drink for instance beer. It is clear that those particular ads that display beer as a guy drink and associates it’s drinking to only guys who like fishing trips, girls and bars, are missing the point (Barthel, p58). Quite the reverse, both genders can get themselves some weight after drinking this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The strategies of advertising Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved de https://studentshare.org/english/1664916-the-strategies-of-advertising
(The Strategies of Advertising Essay Example | Topics and Well Written Essays - 1000 Words)
“The Strategies of Advertising Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1664916-the-strategies-of-advertising.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Promotional and Advertising Strategies
Thus, enabling such a company to move more goods, increase its market share and consequently its profit. To achieve this, such a company needs to go beyond just creating those products and making the goods available to
7 Pages(1750 words)Essay
Discussion Board 3-2
Stated differently, face validity is the relevance of tests with regard to what it purports to measure. A test that seems to measure its particular
1 Pages(250 words)Research Paper
Personal and professional development
In conclusion, from the researcher’s personal assessment it is clear that different people have different preferred learning styles. Learning styles are critical in helping achieve personal development since diverse styles lead to varying outcomes. Some of the learning styles includes social, visual, verbal, aural, physical, logical and solitary.
6 Pages(1500 words)Essay
Web advertising.Dominant advertising strategies
Online ad spending represents almost 6% of total advertising expenditures in 2005, up from 2% in 2000 (Flores, 2000). This is due to the fact that web advertising is distinct from other mediums in a way that it enables consumers to directly get interested with the advertisement.
14 Pages(3500 words)Essay
Strategies of Advertising
Advertisements can be delivered through several media modes such as radio, internet, magazines and television (Keri, 2005). According to Sheriga (2008), early advertisements were just black-and-white. This meant that they did not have a lot of information.
8 Pages(2000 words)Essay
In the light of the fee structure of 2012, evaluate & analyze the current advertising strategies & plan of the University of Huddersfield in relation to the recruitment of prospective undergraduate students. Identify any possible future objectives & strat
In addition to regular courses universities are also tying up with various organizations to provide tailor made courses specific to different industries. The large scale demand for quality education has triggered a
8 Pages(2000 words)Essay
Illustrate and Explain using visuals on tabacco advertising between the 1945-1990 period to tell the difference on the advertising strategies between a male and a female
Cigarette has always remained a much sought after product of many people and most of them are addicted to it. However, since a wide range of tobacco
8 Pages(2000 words)Essay
Advertising and promotion strategies of three different companies in the cosmetic industry
The L’oreal group has its headquarters in France and is a French beauty and cosmetics company. The brand has been able to capture a huge market share with a wide array of products with different target market as it launches some beauty products for the younger generation and on the contrary it also manufactures products that cure wrinkles of aged population.
5 Pages(1250 words)Essay
Advertising strategies
For instance, the use of the term old or elderly may refer to the person as weak and frail. The sales people should opt for terms such as senior citizens or seniors. The use of print advertisement should be
1 Pages(250 words)Essay
Advertising and Pricing Strategies
The ad ran during the Super Bowl, a traditional American sporting event. This related to American consumers who love the event and also appreciated the value of having a personal computer. The purchase of an iPhone 5c is an opportunity to join an elite mobile phone category.
1 Pages(250 words)Essay
Financial management
Optimal capitals structure describes the best equity debt ratio that maximizes the value of the firm. The concern is how the finances are raised and what factors drive to the managers’ decision for the chosen mix ratio. The next section critically evaluates whether
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The strategies of advertising for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us