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Marketing Essays

Result for Subject Marketing:
19702 essays
Product Smartphone Application for Charity Marketing Essay
6 pages (1799 words) , Download 0 , Essay
Free
The paper includes a description of the smartphone application and the description of its functionalities. The paper also includes the STP process to be applied for the application and the environmental analysis for the evaluation of the existing environment. 
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Coffee Shop Franchisee Business in Western Australia Marketing Research Proposal
14 pages (5177 words) , Download 1 , Research Proposal
Free
As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model. The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with a considerable young population will be appropriate.
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Dell Case Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
DELL CASE Dell is a company that designs, manufactures and sells a wide range of products and services to its s. The companyis one the world’s largest computer manufacturers and distributors with many subsidiary offices in many locations across the
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Realizing the Potential of FDI in the Development of Africa: a Strategic Framework Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
The definition of FDI has undergone alteration over time and has a lot of characteristics with regards to the country the actual investment it is taking place. The United Nations Conference on Trade and Development defined FDI as an investment made by an investor in enterprises of another economy with the intention of acquiring the lasting interest.
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Marketing Strategies Marketing Essay
4 pages (1106 words) , Download 0 , Essay
Free
Blackberry Bold is a famous Smartphone of RIM that was launched in 2008. It is a premium product in the Blackberry product portfolio with better specifications and high quality material. In this paper we will talk about the current marketing mix of Blackberry Bold and show how it matches with the ‘stage’ in which the product is currently located according to the product life cycle.
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Designing Global Marketing Programs Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Running head: GLOBAL MARKETING PROGRAM Global Marketing Program Introduction One of the primary marketing decisions in the international business arena is deciding on marketing program. This entails making a choice between the creating a global
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Marketing research Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Population and sample size Target population and sample size The population for this study will mainly be student body of Deakin University, Australia. This study will involve the input of mostly continuing students, faculty and post graduates with a
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Economics Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
COMPANY ANALYSIS A syndicated loan is a loan rendered by one or a grouping of commercial or investment banks. The syndicated loan, a major source of funds for the shipping sector, has been declining over the recent years. The syndicated lending has
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Marketing Strategies to Change the Cultural Aspect of the Products Marketing Assignment
2 pages (674 words) , Download 1 , Assignment
Free
The paper “Marketing Strategies to Change the Cultural Aspect of the Products" is a  delightful example of an assignment on marketing. The three major components of a product are the core benefit, the actual product, and the augmented product. The core benefit of a product is that which would satisfy the consumers’ needs. This is the value of the product to the buyer and as such is not tangible.
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Leadership on Jet Blue airlines Marketing Case Study
2 pages (500 words) , Download 1 , Case Study
Free
Leadership on Jet Blue Airlines Introduction JetBlue Airways refers to an airline that has broken novel territory within an industry that has been known for terrible customer service, as well as disgruntled workers. The bargain basement priced
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Aldus Position Strategy Marketing Essay
9 pages (2367 words) , Download 0 , Essay
Free
Positioning strategy refers to the creating of favorable images of a product in the mind of a potential customer. Strong’s suggestion to alter the positioning strategy for Aldus came amidst the challenges of creating a better Aldus Corporation by the management.  
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Above-The-Line and Below-The-Line Advertising, Are they still Relevant Marketing Essay
6 pages (1870 words) , Download 0 , Essay
Free
Mass media advertising through television, newspapers, radio, cinema, and outdoor advertising are above-the-line or ATL. All new communication tools are regarded as below-the-line or BTL measures (Muller, Florian, and Daniel, 2011, p. 4). Advertising is the most critical communication tool in the marketing mix (Meffert, Burmann, and Kirchgeorg, 2008).
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Price Waterhouse Coopers Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse. However, their trading name was shortened in 2010 to PwC as part of the rebranding exercise. An organization structure encompasses the activities that take place in the organization such as task allocation, coordination, and supervision. 
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Marketing plan for White Appliances Inc Marketing Report
16 pages (4544 words) , Download 0 , Report
Free
This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other product variety provided by competitors. The pricing strategy identified also allows the company to launch its brand in the market and build relationships.
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Marketing for a concept product Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing Music has a big market regardless of age and every person having a favorite genre. In today’s market, every person is looking for a way to access his or her favorite music in the easiest way possible. Technology companies like Apple are
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E-Marketing: Methods, Strategies and Tactics Marketing Literature review
7 pages (1996 words) , Download 0 , Literature review
Free
The paper "E-Marketing: Methods, Strategies and Tactics" is an outstanding example of a marketing literature review. E-marketing can be a rewarding medium for making money. Some of the easy, cost-effective tactics and tools to be used on a website include adding a “buy” button to one’s email signature.
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Module 12 Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
Free
College: Market Research Analysis Introduction Report preparation and presentation follows a process of problem definitionor statement, approach development, research formulation design, the actual fieldwork and then data analysis and presentation.
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TNT Courier Service Marketing Business Plan
11 pages (3233 words) , Download 2 , Business Plan
Free
B2B customers may want any or all of the services being provided by TNT e.g. express delivery, industry solutions, e-shipping, or outsource services. With reference to the said marketing plan, B2B customers would be the ones who would seek this new line of service for the movement of their employees across geographical boundaries.
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International Marketing Choises Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This research will begin with the statement that international marketing is the process of marketing products and services across boundaries. The opening up of the world economy has contributed immensely towards the growth of International marketing as there has been a decrease in customs duties, creation of free trade zones, less complication of documents etc.
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Background to Media Plan of Unpackaged Grocery Retailers Marketing Coursework
7 pages (2199 words) , Download 0 , Coursework
Free
This generated the need for preparing a media plan for the organization, in order to reach out to more and more targeted consumers. “Media planning - is the choice of optimal channel advertising (advertising contacts), conducted in order to maximize the effectiveness of advertising campaigns” (What is a Media Plan? n.d.).
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Evaluation of the Adoption and Integration of Information and Communications Technology Marketing Coursework
7 pages (2106 words) , Download 1 , Coursework
Free
Information and Communications technology, commonly known as ICT can be described as an umbrella term constituting all forms of communication application devices. As such, it encompasses radio, television, handsets, software, and hardware related to network, satellite systems, and computers among other forms of media.
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Market Plan of Greenomics Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This research begins with the statement that Greenomics is a company intended to provide modern interior design services using some of the most environmentally friendly materials available. The marketing plan seeks to present some of the ways and means through which the company hopes to achieve a proper market base in order to ensure financial stability and the growth of the company.
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Marketing Plan for Riverford Marketing Coursework
14 pages (3862 words) , Download 0 , Coursework
Free
The company was started in 1950 by john Watson Each farm has a group of local growers. The green part of the world being closed Totnes in the 1980s the Riverford was a much smaller market, niche market (Times 100, 2010). Farm in the Teign valley had already started this idea and they were selling 5000 to 7000 boxes initially and now they selling 47000 boxes per weak.
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The factor influence on on-line purchase behaviour Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Factors Influencing the On-line Purchase Behavior Factors Influencing the On-line Purchase Behavior Owing to its launch in 1993, internet is still regarded as a comparatively new means of communication in the modern world and therefore researchers
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Significance of Service Recovery Effects on Customer Satisfaction/Loyalty Marketing Research Proposal
10 pages (3719 words) , Download 0 , Research Proposal
Free
The research results showed that there was a correlation between service recovery and customer loyalty. The concept of service recovery is both a business function and a critical focus point from the marketing perspective. . The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. 
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A Substantial Brand and Customers Needs Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
A Substantial Brand and Customer’s Needs A brand refers to how people feel about a product, service or company. A reputable brand is a fulfilled promise to customers’ needs. The customers consider a substantial brand to be valuable. A brand
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How Does Individualism-Collectivism Influence the Sales of Mobile Phones Marketing Research Proposal
12 pages (4001 words) , Download 0 , Research Proposal
Free
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams, and prioritize the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned.
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Public Relations Approach to Utilities to Win Mondale 2022 Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
Free
Qatar is a conservative country whose economic growth is astounding with one of the highest growth domestic product of around $30000. As discussed above public relations deal with people, organizations, and companies. In Qatar, this company is multifaceted dealing not only with products but also employees, financial and community relations.
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Product Target Market Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Four Seasons Travel is a tour company that offers tour packages to its Situated in a sub-urban area very near schools for primary, secondary, and university level students, Four Seasons chose to target teachers and students as its primary market.
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Marketing Mix - Price Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Marketing Mix-Price Task Marketing Mix-Price Introduction Marketing mix is a number of combined fundamentals that are used to market products. It entails the 4ps; ‘product’, ‘place’, ‘price’ and ‘promotion’ (Belohlavek, 2008, 11). This paper aptly
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Marketing Communication Tools Briefing Document Marketing Essay
7 pages (1854 words) , Download 2 , Essay
Free
The company will have to come up with the cost of gaining an additional customer then calculate the estimated amount from the multiplication of the number of customers and the cost. This method is accurate and also depends on the accuracy of the data. Objective and task method is the appropriate method of determining the budget allocation. This is because the company will need to evaluate its progress.  
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Arbitration on Buyer-Seller Disagreement Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
This paper tackles the possible arbitration verdict that will be given by the arbitrator in order to resolve the conflict. In predicting the likely ruling that the arbitrator is going to give, the paper seeks to underline the basis of the arbitrators ruling. Thus, the paper seeks to understand the guidelines that inform the arbitrators ruling.  
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Demand and Supply Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
This paper analyses the meaning of demand and supply. Various concepts regarding demand and supply, such as determinants of demand and supply as well as elasticity of demand and supply are also analyzed in this paper. Finally, the paper discusses the application of demand and supply concepts to the Singapore motor vehicle market.
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Letter of Recommendation for Harvard Business School MBA Admission Marketing Admission/Application Essay
4 pages (1000 words) , Download 1 , Admission/Application Essay
Free
Letter of Recommendation for Harvard Business School MBA Admission April 4, The Admissions Officer Harvard Business School Part I. I high recommend the admission of the applicant, Mr. Tuan Nguyen, to your prestigious graduate school of business.
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Starbuck in Vietnam Marketing Essay
9 pages (2332 words) , Download 1 , Essay
Free
Starbuck Tribute Blend and for company expansion in Vietnam (identity wiper). Starbuck Company grows rapidly around the globe and therefore, has plans to continue spreading all its wings worldwide. Starbuck Tribute Blend is currently not in Vietnam. This project aims at introducing this new brand of Starbuck to the Vietnamese people. 
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The Participation Rate of Gender, Work and the Family Marketing Coursework
6 pages (1772 words) , Download 0 , Coursework
Free
There is a difference between the participation rate, the employment rate, the unemployment rate, and the percentage of individuals who are not in the labor force.  The employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. 
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Business Plans That Work for Small Business Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
The conclusion from this study states that only the willing members should register for cyber café services, there should be better deals for the registered internet users. However, the market will automatically pick since not every business succeeds during the initial stages when customers are still not well recognized by the management 38.
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Greenomics Marketing Strategy Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
According to the research, the trend in the business environment today is to embrace environmental friendly strategies of carrying out business. Most of the individual corporate consumers of this product have an understanding about its environmental-friendliness. It is this desire for environmental friendly products that this product is building upon in the aspects presented in the paper.
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Three Firms and Its Marketing Opportunities Marketing Case Study
7 pages (1989 words) , Download 2 , Case Study
Free
Marketing opportunity refers to a new need in the market that a firm can exploit as a result of it not being exploited by the competition. Due to a recent slump in the American economy that led to lower than expected performances by most companies, it is vital that firms grasp new marketing opportunities and use them to the maximum effect to help with their own recovery and to improve their bottom lines.
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Strategic Management of Marketing Operations in China and Mexico Marketing Case Study
9 pages (2541 words) , Download 0 , Case Study
Free
The paper “Strategic Management of Marketing Operations in China and Mexico” is an impressive example of the marketing case study. Multinational companies all over the world are enacting new mechanisms to make sure that the global patronage is exponentially increased whilst moving out to newer territories in search of unique markets, novel customers, and to touch base with channel members.
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Strategic Marketing Plan: Carlton United Brewers Marketing Case Study
8 pages (2136 words) , Download 0 , Case Study
Free
CUB has managed to effectively market the Strongbow Cider brand which has become a leading brand in the Cider market. This can be attributed to the company’s effective marketing strategies. The main strategy has been personalization and the use of electronic marketing in the advertising and promotion of the product.
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Marketing Product Assesment Marketing Assignment
6 pages (1538 words) , Download 0 , Assignment
Free
In research conducted in 2001 on ethnic composition in the UK, the findings revealed that there was a growing percentage of ethnic minorities. In comparison with the one that was carried in 2007, their population had increased from 7.9% to 10% being categorized as non-white. Expectations were that an additional increase of 3% will be witnessed.
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Benchmarking Exercise Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
This essay discusses that the metric measure for tactical alignment index is not precise for my position as a manager of an IS/IT help desk company. The measure has a metric alignment index that would be rated on a scale of 10, making this scale the actual metric for this measure. It's not difficult to attain a couple of hundred lines of code per day.
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Marketing Communication Plan of Azimuth Watch Marketing Report
6 pages (1717 words) , Download 0 , Report
Free
Azimuth establishes with the unique idea of contemplation in the watch industry. The idea of the company comes from a term in mathematics used to define the arc of a horizon. Azimuth founded in 2005 made classic pieces of mechanically strict, truly avant-garde, and Swiss-made watches.  
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Marketing Strategies Used To Influence Consumers Buying Behaviour Marketing Essay
8 pages (2277 words) , Download 0 , Essay
Free
For respondent B the influence is more internal or cognitive as they rely more on the internet for information. The scholarly views of Tout and Pies therefore argue the fact that for marketing strategies to be effective there is a need for the positioning of the product so as to gain a competitive advantage. Can it then be argued that Samsung had been able to product position?
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Select an advertisement (from any media) Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Select an advertisement This paper seeks to review an advertisement presented by the New York Times. The advertisement is aimed at creating awarenessof one of the newspaper’s own products, advertisement service. The paper seeks to answer questions
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Main Issues of Marketing Planning and Promotion Marketing Coursework
9 pages (2284 words) , Download 0 , Coursework
Free
Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients. Many different promotion avenues are available to a business however, what differentiates a successful and failed promotion plan is the focus. Focus provides businesses with the main and unique selling proposition.
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Customer Experiences from Interaction with the Services of Various Companies Marketing Report
11 pages (2821 words) , Download 0 , Report
Free
The paper “Customer Experiences from Interaction with the Services of Various Companies” is a thoughtful example of a marketing report. The following service encounter reports outline the customer experiences from interaction with the services of various companies. The customer was served by two different companies each weak adding up to eight service encounters from eight different companies.
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Research Methods for Marketing Decisions Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
Research Methods for Marketing Decisions a) Understanding the market Marketing research helps in identifying some aspects of the market that are extremely beneficial in understanding how it works. This has to do with understanding the population of
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Flying on a Full-Service Airline as Opposed to Low Fare Discount Carrier Marketing Business Plan
8 pages (2197 words) , Download 0 , Business Plan
Free
The marketing plan for Southwest Airlines is related to the launch of its new airline. The new airline will hold the key to success for the company at the global level. Southwest’s marketing strategy talks about the target market for the new airline, the availability of the new airline’s services through different locations.
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