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Marketing Essays

Result for Subject Marketing:
19895 essays
Cathay Pacifics Brand Equity Marketing Case Study
13 pages (3830 words) , Download 1 , Case Study
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The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.
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Entertainment and Arts Marketing Marketing Assignment
9 pages (2404 words) , Download 0 , Assignment
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The paper "Entertainment and Arts Marketing" is a worthy example of a marketing assignment. Global marketing is an imperative venture for any organization that seeks to appeal to a wider market in the twenty-first century. Art exhibition business has important features that either affects the business positively or negatively.
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The Nike Brand Name Marketing Case Study
5 pages (1546 words) , Download 0 , Case Study
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Men are associated with numerous sporting activities such as running, basketball and football while they like wearing sport shoes.  Due to changing environmental requirements and technology, many organisations and institutions have started appreciating the presence of sport shoe that is related to casual work attire.
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7Ps in Service Industries Marketing Coursework
9 pages (2444 words) , Download 0 , Coursework
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Whereas in traditional goods-based business the goods are tangible, not depends on the reputation of a single person, can be returned & can be compared with other similar type of goods. In this highly competitive environment marketing plays a key role in gaining competitive advantage.
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New Zealand Heritage Park - Market Targets and Promotional Strategies Marketing Case Study
5 pages (1499 words) , Download 16 , Case Study
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The paper “New Zealand Heritage Park - Market Targets and Promotional Strategies" is a perfect example of a case study on marketing. New Zealand Heritage Park is a theme park in Auckland New Zealand Park and it is the brainchild of Terry Beckett who realized New Zealand had tourism potential but lacked the facilities to retain the tourists.
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Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop Marketing Case Study
23 pages (6291 words) , Case Study
Nobody downloaded yet
The paper "Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop" is a perfect example of a case study on marketing. The main goal is the establishment of a small (proprietary limited) company that would have a flagship coffee shop near the London Tower. The location for the shop has been finalized already. 
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The Current Market Trends for Joe's Products and Its Market Share Marketing Research Paper
5 pages (1459 words) , Download 0 , Research Paper
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The paper “The Current Market Trends for Joe’s Products and Its Market Share" is a worthy variant of a research paper on marketing. This is a questionnaire prepared by Joe’s Wraps and Subs enterprise in the endeavor to gaining an understanding of its market base and development possibility for enhanced better service delivery to its customers.
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Consumer Behaviour and Decision Matrix Marketing Assignment
10 pages (3043 words) , Download 0 , Assignment
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The paper "Consumer Behaviour and Decision Matrix" is a worthy example of an assignment on marketing. The decision matrix used in this context has seven evaluative criteria, namely; relaxation, excitement, physical challenge, mental challenge, romance, share with friends and the desire to be outdoors. The scale used is a 1-5 scale.
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Advertising and Promotion Marketing Essay
6 pages (2118 words) , Download 0 , Essay
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The paper "Advertising and Promotion" is an outstanding example of an essay on marketing. Advertisements whether seen on print, radio, television and now on the Internet offer myriad ways for consumers to interpret or understand the meaning being conveyed by them (Aaker, 1992; Argyris, 1996; Cameron, 2001; Cook, 2001).
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies Marketing Essay
11 pages (3095 words) , Download 0 , Essay
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The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. It is evidently clear from the discussion that the term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept.
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Foundations of Marketing Theory: Case of Contiki Company Marketing Case Study
7 pages (1955 words) , Download 1 , Case Study
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The paper "The Way Contiki Company Deals with Competitors in the Market" is a good example of a case study on marketing. Contiki Holidays is a leading coach tour operator company based in Australia and offering transport services to close to 100,000 travelers annually on up to 2,000 tour excursions. Contiki’s excursions are intended solely for individuals aged between 18 and 35 years.
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The Kunst 1600 Dry Piston Vacuum Pump Model Marketing Research Paper
13 pages (3627 words) , Download 0 , Research Paper
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These properties are its horsepower, its speed, and weight (it weighs lighter compared to other conventional pumps). Additionally, it has fewer working parts, its running time is longer compared to other conventional pumps, and it is associated with a lot of cost cutting measures.
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SWOT Analysis Report on Nike Shoes for Men Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
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The report establishes that Nike’s Air Jordan men’s shoes brand has numerous strengths such as dominant brand recognition, brand loyalty, brand supplementation, strong international presence and growth, an aggressive marketing strategy and continued innovation and product research.
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Business-To-Business Marketing Management: Case of Victorian Fine Furnishing Marketing Case Study
11 pages (3085 words) , Download 1 , Case Study
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The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks.
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The Marketing Strategy Starbucks Company Intends to Follow Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper "The Marketing Strategy Starbucks Company Intends to Follow" is a delightful example of a case study on marketing. Starbucks has its presence in the coffee market and with gaining popularity along with all generation the coffee chain has extended its stores and growth potential by launching different stores worldwide.
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The Impact of Global Financial Crisis on Loyalty Programs of HSBC Marketing Case Study
19 pages (4295 words) , Download 0 , Case Study
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The paper “The Impact of Global Financial Crisis on Loyalty Programs of HSBC” is a  meaningful example of a case study on marketing. This study took an analytical look at how HSBC bank’s loyalty program has fared amid the recent global financial crisis. Many banks went under during the financial meltdown. Much of this is attributed to the low level of loyalty the customers have with their banks.
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Halfords Bicycle Marketing Planning Marketing Case Study
13 pages (3931 words) , Download 0 , Case Study
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The paper "Halfords Bicycle Marketing Planning" is a perfect example of a case study on marketing. Halfords Group is a retail group that is involved in the selling of car accessories and bicycles. Halfords group takes the largest share of the
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Consumer Behaviour for Marketing Marketing Essay
6 pages (1593 words) , Download 0 , Essay
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The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.
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Issues Related with Branding Marketing Coursework
12 pages (3771 words) , Download 0 , Coursework
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The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending.
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The Role of Metrics in Marketing in the Contemporary World Marketing Literature review
6 pages (1840 words) , Download 0 , Literature review
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The paper "The Role of Metrics in Marketing in the Contemporary World" is a good example of a literature review on marketing. The role of metrics has become crucial in facilitating efficient, effective and targeted marketing in the contemporary world. As a result, it has become increasingly important for managers, marketers, and students to learn how to apply metrics in judging marketing results.
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ANZ Bank Service Delivery System Marketing Case Study
12 pages (3281 words) , Download 0 , Case Study
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The paper “ANZ Bank Service Delivery System” is a  perfect example of a case study on marketing. The paper reviews service management systems, service blueprinting techniques utilized by the ANZ bank, Australia. The paper evaluates the appropriateness of the service delivery system in terms of its strengths and weaknesses from a theoretical perspective and specifies the areas for improvement.
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Cosmetics Market For XXCosm Ventures Marketing Case Study
20 pages (5363 words) , Download 0 , Case Study
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The paper "Cosmetics Market For XXCosm Ventures" is a good example of a case study on marketing. The key objective of this paper is to detail marketing of the three cosmetic products of the XXCosm Company which is the Virgin Coconut Oil manufactured by the SUBAX Farm Product, anti-mole and wart solution by the NO more Mole and Warts, Philippines.
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Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida Marketing Case Study
5 pages (1462 words) , Download 0 , Case Study
Free
The paper “Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida?” is a thoughtful variant of case study on marketing. The previous studies on the implementation of the marketing concept in various firms show that most of the businesses have been much unwilling when it came to the idea of embracing the concept of marketing.
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Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market Marketing Essay
7 pages (2063 words) , Download 0 , Essay
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The paper “Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market” is a  forceful example of an essay on marketing. Consumer behavior is a contentious issue for any organization or, firm which is in for attracting large market share in the modern world. Marketing managers have a big role in ensuring the company’s products are sold in the right market.
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Strategic International Marketing Plan: US iPhone Market Marketing Assignment
11 pages (3096 words) , Download 0 , Assignment
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The paper "Strategic International Marketing Plan: US iPhone Market" is a wonderful example of an assignment on marketing. This paper tells that ABC Corporations is a leading Australian phone company dealing with modern technology cell phones and accessories. Currently, we have been having an interest in the US market.
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Marketing Analysis of Univera in Vietnam Marketing Case Study
4 pages (1222 words) , Download 0 , Case Study
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The paper “Marketing Analysis of Univera in Vietnam" is a worthy example of a case study on marketing. There is a growing movement towards personal development and aesthetic balance in Asian countries. The need for Asian women to beautify and keep their primes is apparent.
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Public Relations Crisis Management Plan Marketing Assignment
10 pages (3026 words) , Download 0 , Assignment
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The paper "Public Relations Crisis Management Plan" is a wonderful example of an assignment on marketing. The explosion that occurred at an oilrig in the Great Barrier Reef poses a situation that can lead to the total collapse of the company. Although Hypothetical has been absolved from all the blame, it still has a significant social responsibility to the community.
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The Aspects of Brand Identity and Marketing Communication in the Tourism Industry Marketing Essay
5 pages (1491 words) , Download 0 , Essay
Free
The paper “The Aspects of Brand Identity and Marketing Communication in the Tourism Industry" is an outstanding example of an essay on marketing. According to Kotler (2002) brand is referred to like a name, sign, term, design or symbol or a combination of all of them intended to identify the services and goods of one seller so as to differentiate them from other sellers.
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The Service Marketing of Virgin Atlantic Airways Marketing Assignment
11 pages (3390 words) , Download 0 , Assignment
Free
The paper "The Service Marketing of Virgin Atlantic Airways" is a wonderful example of an assignment on marketing. Dear Mr.: We thanked you for calling our attention to the food and entertainment during your travels from Mumbai to Heathrow via our Virgin Atlantic Airways. We value what our customers like you think and say.
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Marketing Plan for Alpha Lujo Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Alpha Lujo" is a great example of a case study on marketing. The recent fluctuations of oil prices in the world have necessitated the development of new forms of fuel sources or innovation of technology that tend to use less or no oil at all. One of these technologies is the introduction of electric vehicles which is a new trend that is catching up.
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Marketing Strategy and the Business Model for a Product Marketing Case Study
36 pages (9574 words) , Case Study
Nobody downloaded yet
The paper "Marketing Strategy and the Business Model for a Product" is a worthy example of a case study on marketing. The identification of a lucrative market in the power backup solutions market in the UK has prompted the need to come up with a product to take advantage of the market opportunity and thus gain from the rising demand for UPS.
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British Airways as a Service Company Marketing Case Study
16 pages (4390 words) , Download 1 , Case Study
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The paper “British Airways as a Service Company” is an intriguing example of a case study on marketing. The need for offering high-quality services to customers, especially in the service industry has become essential for the success of many firms across the globe.
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France as a Country of Choice for Foreign Market Analysis Marketing Case Study
19 pages (4973 words) , Download 0 , Case Study
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The paper “France as a Country of Choice for Foreign Market Analysis” is a  thoughtful example of a case study on marketing. Foreign country market entrance is a difficult and challenging task because of the risks faced by a new company as well as obstacles that are encountered.
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Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships Marketing Essay
10 pages (2821 words) , Download 0 , Essay
Free
The paper "Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships" is an outstanding example of an essay on marketing. In an article by Christina Sitchmann and Maren von Selasinky, these two writers try to explain the drivers of service export performance.
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Individual Situation Analysis and Marketing Objectives Company: IKEA Marketing Case Study
7 pages (2216 words) , Download 0 , Case Study
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The paper "Individual Situation Analysis and Marketing Objectives Company: IKEA" is a perfect example of a case study on marketing. The furniture industry is one of the major sectors in the economy in Australia. This paper describes in-depth how IKEA can improve its marketing strategy by using strategic marketing to increase its market share in Australia.
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Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry Marketing Case Study
10 pages (2794 words) , Download 0 , Case Study
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The paper "Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry" is a good example of a case study on marketing. The writer commissions the work for grading in the department as part of my academic work. The work is also authorized for use by other interested parties such as Invisional Web Hosting Company for implementation to achieve business’ marketing goals.
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The Brand Performance Kit Kat Marketing Case Study
11 pages (2449 words) , Download 1 , Case Study
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The paper “The Brand Performance Kit Kat” is a  perfect example of a case study on marketing. Kit Kat faces a huge competition with Twist, Snickers, and Mars. It performed better-having half of the total number of brand buyers but the market share dominated by Mars Bar.
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Applied Channel Systems: Atlas Copco Marketing Case Study
9 pages (2518 words) , Download 0 , Case Study
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The paper "Applied Channel Systems: Atlas Copco" is a great example of a case study on marketing. Marketing channels refer to an inter-organizational system of organizations engaged in making produced commodities, experiences and services accessible and available to the end-users for utilization by improving the time, solution, place and possession utilities.
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Marketing Attractiveness of Products from R.M. Williams Company Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
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The paper "Marketing Attractiveness of Products from R.M. Williams Company" is an amazing example of a case study on marketing. Marketing attractiveness is very vital in marketing since it elaborates on the available possibilities of profit in a certain industry or market. The mostly utilized analysis is a market attractiveness analysis.
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Consumer Behaviour and Buying Decision Process Marketing Term Paper
10 pages (3150 words) , Download 0 , Term Paper
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The paper "Consumer Behaviour and Buying Decision Process" is a brilliant example of a term paper on marketing. Individuals display various characters whenever a buying decision has to be made. They ask themselves whether they are making a sound decision in purchasing a given product or they might be disappointed after the purchase.
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Cue Energy Resources Limited - the Position of the Company in Energy Industry Marketing Case Study
5 pages (1448 words) , Download 0 , Case Study
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The paper “Cue Energy Resources Limited - the Position of the Company in Energy Industry" is a delightful example of a case study on marketing. The report presents a summary of the company, its strategies, challenges, internal and external environment resulting in the formulation of appropriate recommendations that will lead them company into obtaining its objectives.
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Situation Analysis of Globstar Travelers Agency Marketing Case Study
21 pages (4637 words) , Case Study
Nobody downloaded yet
The paper “Situation Analysis of Globstar Travelers Agency” is a  convincing example of a case study on marketing. This executive summary is about a new business referred to as Globstar Travel Agency. In this report, the business plan indicates that Globstar Travel Agency is located in Australia.
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Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior Marketing Essay
11 pages (2876 words) , Download 0 , Essay
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The paper “Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior” is a  persuading example of an essay on marketing. The term ‘consumer’ is mainly used to describe two types of consuming entities. The two entities include personal consumer and organizational consumer.
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Production of Hardware-Software Diagnostic Equipment for Brain Enhancement Marketing Term Paper
6 pages (1824 words) , Download 0 , Term Paper
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The paper “Production of Hardware-Software Diagnostic Equipment for Brain Enhancement” is a  cogent example of a term paper on marketing. Using a Service-Dominant Logic description, the study outlines the requirements that support business services like appliances and their value, main technologies, scenarios for future developments, and for future appliances, supporting systems, and services.
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Fruits and Vegetable Price Wars among the Supermarkets Marketing Case Study
6 pages (2772 words) , Download 0 , Case Study
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The paper “Fruits and Vegetable Price Wars among the Supermarkets” is a  cogent example of a case study on marketing. The larger percentage of processed fruits and vegetables are sold as frozen foods. The processed fruits account for
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How Will Coffee Lovers Ensure Maximum Customer Satisfaction Marketing Essay
3 pages (876 words) , Essay
Nobody downloaded yet
The paper “How Will Coffee Lovers Ensure Maximum Customer Satisfaction?” is a good variant of an essay on marketing. The growth and development in technology have affected all businesses which have made the grocery industry look towards a transformation and follow an online portal for the sale of goods and services.
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The Global Market Environment for Nestle Boost Marketing Case Study
14 pages (3818 words) , Download 0 , Case Study
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The paper "The Global Market Environment for Nestle Boost" is an excellent example of a case study on marketing. The manner in which health issue is gaining prominence and consumers are looking towards healthy products has increased the demand for a health drink. This has made companies develop healthy drinks.
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The Role of Postgraduate Education in Shaping the Society Marketing Essay
12 pages (3689 words) , Download 0 , Essay
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The value attached to education has long been debated and also many people have seriously considered taking postgraduate studies as a way of enriching many various aspects of their lives. Whatever the motivation, one factor that may be underlined is that the demand for postgraduate studies has risen.
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Customer Loyalty and Relationship Marketing of Supermarket Marketing Case Study
12 pages (3812 words) , Download 0 , Case Study
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The paper "Customer Loyalty and Relationship Marketing of Supermarket" is an outstanding example of a case study on marketing. This paper tells that XYZ supermarket is a chain of supermarkets that will be found across the country. It offers diversified products ranging from household products to farm products.
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Analysis of Brand Performances, Introduction of the New Product in a Market Marketing Assignment
4 pages (1670 words) , Download 0 , Assignment
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The paper “Analysis of Brand Performances, Introduction of the New Product in a Market” is a potent version of the assignment on marketing. In a normal business operation field, promotion always has an impact on sales volumes of products. Products sold under high promotion strategies especially in a competitive market show higher volumes than those left to operate freely in the market.
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