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Marketing Essays

Result for Subject Marketing:
19914 essays
Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets Marketing Case Study
6 pages (1636 words) , Download 0 , Case Study
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The paper “Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets” is an outstanding version of a case study on marketing. It is the dream of every company to expand and conquer as many markets throughout the world (Grant, 2003). However, Elbanna (2009), states that very few companies manage this fete.
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Marketing Plan: Parmalat Australia Marketing Case Study
8 pages (2568 words) , Download 0 , Case Study
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To date, the company is one of the major producers of pasteurized milk, yogurt, fruit drinks, desserts, butter, creams, custard. Most of the company’s products are marketed under brand names such as. Nevertheless, due to the competitive nature of the Australian market and the global market in general, the company is faced with numerous challenges.
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Advertising Management in Match Play Holidays Marketing Case Study
8 pages (2304 words) , Download 2 , Case Study
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In general, given that Match Play Holidays (Client-3) is a complete novice in terms of advertising, the agency should set for it a comprehensive communication plan comprising a clear advertising objective as well as creative and media strategies. Moreover, it has to work out an advertising budget for Client-3.
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Business Planning for Cosy Health and Beauty Club Marketing Case Study
11 pages (2968 words) , Download 0 , Case Study
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The paper “Business Planning for Cosy Health and Beauty Club” is a  persuading version of a case study on marketing. It was after realizing the high demands placed on the health and beauty club that I decided to start one of my own. This would also help in averting the increased stress levels in the workplace experienced by a huge percentage of workers in the globe. 
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Techniques and Effective Marketing for Small Business and Its New Approach Marketing Research Proposal
6 pages (1814 words) , Download 0 , Research Proposal
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The paper "Techniques and Effective Marketing for Small Business and Its New Approach" is an excellent example of a research proposal on marketing. The problems regarding small businesses are regarding the cost of health insurance, cost and availability of liability insurance, worker’s compensation, cost of fuel, federal taxes and income, etc.
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Marketing of Pure General Insurance Company Marketing Case Study
8 pages (2203 words) , Download 0 , Case Study
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The paper "Marketing of Pure General Insurance Company" is a perfect example of a case study on marketing. The PGI Company has long been facing hurdles in terms of its competitors, however, it boasts of a very huge strength in terms of being very strong in motor insurance. The situational analysis of this company reveals the company’s strengths and weaknesses.
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Reiss - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis Marketing Case Study
6 pages (1268 words) , Download 2 , Case Study
Free
The paper “Reiss  - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis” is a meaty variant of case study on marketing. The study starts with MACRO-ENVIRONMENT AUDIT (External Analysis) - learning of political, economic, social and technological factors that affect the company’s activities.
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Marketing Mix and the Impact of the Mix on the Development of Starbucks Corporation Marketing Essay
6 pages (1705 words) , Download 0 , Essay
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The paper "Marketing Mix and the Impact of the Mix on the Development of ‘Starbucks Corporation’" is an outstanding example of an essay on marketing. The marketing concept emerged in the 1950s where the total emphasis was laid on the product-centric approach which has completely transformed itself into a customer-centric approach in the new millennium.
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CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation Marketing Case Study
13 pages (3297 words) , Download 0 , Case Study
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The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers.
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The Concept of Marketing as an Art or Science Marketing Essay
5 pages (1465 words) , Download 13 , Essay
Free
The paper “Is Marketing Management an Art or Science?" is a dramatic example of term paper on marketing. In today's world, marketing is treated differently. Marketing is not only restricted by selling goods and services. Often managers believe marketing means the distribution of goods, promotion, pricing, and sales but it is not, marketing means how to satisfy customers by fulfilling their needs.
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Marketing Plan: Home Appliances Repairs Marketing Case Study
11 pages (3246 words) , Download 0 , Case Study
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The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control.
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CitySnacks Restaurants Market Oriented Approach Marketing Case Study
12 pages (3276 words) , Download 0 , Case Study
Free
Rapid growth and expansion have been seen in the operations and property of the business in the past years.  A wide and popular range of fast foods is being offered at CitySnacks.  The meals range from breakfast to mid-evening meals.  CitySnacks supports all kinds of customers including businessmen, service workers, shoppers, tourists, children’s parties, and families.
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Market Situations of Music Industry: Case of EMI Marketing Case Study
18 pages (4687 words) , Download 0 , Case Study
Free
The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.
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Enzymes LTD UK Planning Guide Marketing Case Study
2 pages (664 words) , Download 0 , Case Study
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Enzyme ltd is defensive and this is evident from the discontinuation of textile enzyme production due to high competition and specialising by producing only a number of enzymes compared to other large companies that produce over 500 enzymes.
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Antecedent Factors in the Mobile Phone Industry Marketing Research Proposal
10 pages (2940 words) , Download 0 , Research Proposal
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The paper "Antecedent Factors in the Mobile Phone Industry" is an excellent example of a research proposal on marketing. The mobile phone market has become increasingly competitive over the 25 years of its existence with about 1 billion units being sold a year (Woyke, 2008). The demand for mobile phones is not simply as a communication device but more as an entertainment and fashion product.
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People's Perception of Marketing Practices and the Ethical Side of Marketing in the UK Marketing Research Paper
8 pages (2275 words) , Download 0 , Research Paper
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The paper “People’s Perception of Marketing Practices and the Ethical Side of Marketing in the UK” is a  spectacular version of the research paper on marketing. There have been several efforts in the U.K. to change the unethical behavior of organizations when it comes to doing business especially in marketing their products and services.
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Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kelloggs Co Marketing Case Study
10 pages (2859 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.
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Back to Basics: Marketing Strategies for Pepsi-Cola Marketing Case Study
14 pages (4657 words) , Download 0 , Case Study
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The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.
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What CRM Is and What It Can Do for an Organisation Marketing Essay
6 pages (1717 words) , Download 0 , Essay
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The paper "What CRM Is and What It Can Do for an Organisation" is a great example of an essay on marketing. “CRM is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by IT.”
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Strategies Needed for CitySnacks Restaurants Marketing Case Study
17 pages (4510 words) , Download 0 , Case Study
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The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.
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Cathay Pacifics Brand Equity Marketing Case Study
13 pages (3830 words) , Download 1 , Case Study
Free
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.
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Entertainment and Arts Marketing Marketing Assignment
9 pages (2404 words) , Download 0 , Assignment
Free
The paper "Entertainment and Arts Marketing" is a worthy example of a marketing assignment. Global marketing is an imperative venture for any organization that seeks to appeal to a wider market in the twenty-first century. Art exhibition business has important features that either affects the business positively or negatively.
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The Nike Brand Name Marketing Case Study
5 pages (1546 words) , Download 0 , Case Study
Free
Men are associated with numerous sporting activities such as running, basketball and football while they like wearing sport shoes.  Due to changing environmental requirements and technology, many organisations and institutions have started appreciating the presence of sport shoe that is related to casual work attire.
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7Ps in Service Industries Marketing Coursework
9 pages (2444 words) , Download 0 , Coursework
Free
Whereas in traditional goods-based business the goods are tangible, not depends on the reputation of a single person, can be returned & can be compared with other similar type of goods. In this highly competitive environment marketing plays a key role in gaining competitive advantage.
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New Zealand Heritage Park - Market Targets and Promotional Strategies Marketing Case Study
5 pages (1499 words) , Download 16 , Case Study
Free
The paper “New Zealand Heritage Park - Market Targets and Promotional Strategies" is a perfect example of a case study on marketing. New Zealand Heritage Park is a theme park in Auckland New Zealand Park and it is the brainchild of Terry Beckett who realized New Zealand had tourism potential but lacked the facilities to retain the tourists.
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Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop Marketing Case Study
23 pages (6291 words) , Case Study
Nobody downloaded yet
The paper "Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop" is a perfect example of a case study on marketing. The main goal is the establishment of a small (proprietary limited) company that would have a flagship coffee shop near the London Tower. The location for the shop has been finalized already. 
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The Current Market Trends for Joe's Products and Its Market Share Marketing Research Paper
5 pages (1459 words) , Download 0 , Research Paper
Free
The paper “The Current Market Trends for Joe’s Products and Its Market Share" is a worthy variant of a research paper on marketing. This is a questionnaire prepared by Joe’s Wraps and Subs enterprise in the endeavor to gaining an understanding of its market base and development possibility for enhanced better service delivery to its customers.
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Consumer Behaviour and Decision Matrix Marketing Assignment
10 pages (3043 words) , Download 0 , Assignment
Free
The paper "Consumer Behaviour and Decision Matrix" is a worthy example of an assignment on marketing. The decision matrix used in this context has seven evaluative criteria, namely; relaxation, excitement, physical challenge, mental challenge, romance, share with friends and the desire to be outdoors. The scale used is a 1-5 scale.
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Advertising and Promotion Marketing Essay
6 pages (2118 words) , Download 0 , Essay
Free
The paper "Advertising and Promotion" is an outstanding example of an essay on marketing. Advertisements whether seen on print, radio, television and now on the Internet offer myriad ways for consumers to interpret or understand the meaning being conveyed by them (Aaker, 1992; Argyris, 1996; Cameron, 2001; Cook, 2001).
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies Marketing Essay
11 pages (3095 words) , Download 0 , Essay
Free
The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. It is evidently clear from the discussion that the term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept.
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Foundations of Marketing Theory: Case of Contiki Company Marketing Case Study
7 pages (1955 words) , Download 1 , Case Study
Free
The paper "The Way Contiki Company Deals with Competitors in the Market" is a good example of a case study on marketing. Contiki Holidays is a leading coach tour operator company based in Australia and offering transport services to close to 100,000 travelers annually on up to 2,000 tour excursions. Contiki’s excursions are intended solely for individuals aged between 18 and 35 years.
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The Kunst 1600 Dry Piston Vacuum Pump Model Marketing Research Paper
13 pages (3627 words) , Download 0 , Research Paper
Free
These properties are its horsepower, its speed, and weight (it weighs lighter compared to other conventional pumps). Additionally, it has fewer working parts, its running time is longer compared to other conventional pumps, and it is associated with a lot of cost cutting measures.
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SWOT Analysis Report on Nike Shoes for Men Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
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The report establishes that Nike’s Air Jordan men’s shoes brand has numerous strengths such as dominant brand recognition, brand loyalty, brand supplementation, strong international presence and growth, an aggressive marketing strategy and continued innovation and product research.
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Business-To-Business Marketing Management: Case of Victorian Fine Furnishing Marketing Case Study
11 pages (3085 words) , Download 1 , Case Study
Free
The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks.
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The Marketing Strategy Starbucks Company Intends to Follow Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper "The Marketing Strategy Starbucks Company Intends to Follow" is a delightful example of a case study on marketing. Starbucks has its presence in the coffee market and with gaining popularity along with all generation the coffee chain has extended its stores and growth potential by launching different stores worldwide.
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The Impact of Global Financial Crisis on Loyalty Programs of HSBC Marketing Case Study
19 pages (4295 words) , Download 0 , Case Study
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The paper “The Impact of Global Financial Crisis on Loyalty Programs of HSBC” is a  meaningful example of a case study on marketing. This study took an analytical look at how HSBC bank’s loyalty program has fared amid the recent global financial crisis. Many banks went under during the financial meltdown. Much of this is attributed to the low level of loyalty the customers have with their banks.
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Halfords Bicycle Marketing Planning Marketing Case Study
13 pages (3931 words) , Download 0 , Case Study
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The paper "Halfords Bicycle Marketing Planning" is a perfect example of a case study on marketing. Halfords Group is a retail group that is involved in the selling of car accessories and bicycles. Halfords group takes the largest share of the
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Consumer Behaviour for Marketing Marketing Essay
6 pages (1593 words) , Download 0 , Essay
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The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.
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Issues Related with Branding Marketing Coursework
12 pages (3771 words) , Download 0 , Coursework
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The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending.
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The Role of Metrics in Marketing in the Contemporary World Marketing Literature review
6 pages (1840 words) , Download 0 , Literature review
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The paper "The Role of Metrics in Marketing in the Contemporary World" is a good example of a literature review on marketing. The role of metrics has become crucial in facilitating efficient, effective and targeted marketing in the contemporary world. As a result, it has become increasingly important for managers, marketers, and students to learn how to apply metrics in judging marketing results.
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ANZ Bank Service Delivery System Marketing Case Study
12 pages (3281 words) , Download 0 , Case Study
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The paper “ANZ Bank Service Delivery System” is a  perfect example of a case study on marketing. The paper reviews service management systems, service blueprinting techniques utilized by the ANZ bank, Australia. The paper evaluates the appropriateness of the service delivery system in terms of its strengths and weaknesses from a theoretical perspective and specifies the areas for improvement.
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Cosmetics Market For XXCosm Ventures Marketing Case Study
20 pages (5363 words) , Download 0 , Case Study
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The paper "Cosmetics Market For XXCosm Ventures" is a good example of a case study on marketing. The key objective of this paper is to detail marketing of the three cosmetic products of the XXCosm Company which is the Virgin Coconut Oil manufactured by the SUBAX Farm Product, anti-mole and wart solution by the NO more Mole and Warts, Philippines.
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Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida Marketing Case Study
5 pages (1462 words) , Download 0 , Case Study
Free
The paper “Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida?” is a thoughtful variant of case study on marketing. The previous studies on the implementation of the marketing concept in various firms show that most of the businesses have been much unwilling when it came to the idea of embracing the concept of marketing.
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Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market Marketing Essay
7 pages (2063 words) , Download 0 , Essay
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The paper “Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market” is a  forceful example of an essay on marketing. Consumer behavior is a contentious issue for any organization or, firm which is in for attracting large market share in the modern world. Marketing managers have a big role in ensuring the company’s products are sold in the right market.
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Strategic International Marketing Plan: US iPhone Market Marketing Assignment
11 pages (3096 words) , Download 0 , Assignment
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The paper "Strategic International Marketing Plan: US iPhone Market" is a wonderful example of an assignment on marketing. This paper tells that ABC Corporations is a leading Australian phone company dealing with modern technology cell phones and accessories. Currently, we have been having an interest in the US market.
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Marketing Analysis of Univera in Vietnam Marketing Case Study
4 pages (1222 words) , Download 0 , Case Study
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The paper “Marketing Analysis of Univera in Vietnam" is a worthy example of a case study on marketing. There is a growing movement towards personal development and aesthetic balance in Asian countries. The need for Asian women to beautify and keep their primes is apparent.
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Public Relations Crisis Management Plan Marketing Assignment
10 pages (3026 words) , Download 0 , Assignment
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The paper "Public Relations Crisis Management Plan" is a wonderful example of an assignment on marketing. The explosion that occurred at an oilrig in the Great Barrier Reef poses a situation that can lead to the total collapse of the company. Although Hypothetical has been absolved from all the blame, it still has a significant social responsibility to the community.
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The Aspects of Brand Identity and Marketing Communication in the Tourism Industry Marketing Essay
5 pages (1491 words) , Download 0 , Essay
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The paper “The Aspects of Brand Identity and Marketing Communication in the Tourism Industry" is an outstanding example of an essay on marketing. According to Kotler (2002) brand is referred to like a name, sign, term, design or symbol or a combination of all of them intended to identify the services and goods of one seller so as to differentiate them from other sellers.
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The Service Marketing of Virgin Atlantic Airways Marketing Assignment
11 pages (3390 words) , Download 0 , Assignment
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The paper "The Service Marketing of Virgin Atlantic Airways" is a wonderful example of an assignment on marketing. Dear Mr.: We thanked you for calling our attention to the food and entertainment during your travels from Mumbai to Heathrow via our Virgin Atlantic Airways. We value what our customers like you think and say.
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Marketing Plan for Alpha Lujo Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
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The paper "Marketing Plan for Alpha Lujo" is a great example of a case study on marketing. The recent fluctuations of oil prices in the world have necessitated the development of new forms of fuel sources or innovation of technology that tend to use less or no oil at all. One of these technologies is the introduction of electric vehicles which is a new trend that is catching up.
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