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Marketing Essays

Result for Subject Marketing:
19702 essays
Australian Financial Services Industry Marketing Report
8 pages (2249 words) , Download 0 , Report
Free
The Australian banking sector through a strict and efficient regulation by the APRA was able to withstand the effects of the global economic meltdown through an efficient regulatory framework. However certain challenges like dependence on commodity trading and other economies pose serious challenges.
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Marketing Communications Plan for UNICEF Marketing Case Study
9 pages (2447 words) , Download 1 , Case Study
Free
UNICEF has a global presence, implementing programs in 190 countries (Welcome to UNICEF UK 2011). Its headquarters is located in the United States of America (USA). They get funds mainly from donations from individuals, groups or organizations and from the government as well. The UNICEF has several programs being implemented in the United Kingdom.
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Controls of Advertising and the Media Marketing Essay
6 pages (1814 words) , Download 1 , Essay
Free
In this case, advertisers gradually test the boundaries and public responses thus raising the issues on which the panels are adjudicated (Feintuck and Varney 2006, p197). However, the best sources for the media student are these jurisdictions that give a clear indication of what the society is prepared to tolerate at any one given time.
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Vodafone International Marketing Strategy Marketing Case Study
20 pages (5000 words) , Download 6 , Case Study
Free
Vodafone separates its market according to customer behaviour and requirements. It helps to develop a suitable market scheme. The segmentation of Vodafone has changed according to the business environment. For example, in the year 1996–1997, Vodafone’s market segmentation was focused on a voice-centric customer who used phone call quite frequently.
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Integrated Marketing Communication Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The entire corporate world and the business organizations contained within it, follow well designed sophisticated strategies to continue with their sustenance and activities. This paper will focus on a brief elaboration on the use of integrated marketing communication and customer satisfaction strategy.  
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Ways and Techniques for Social Marketing Marketing Coursework
6 pages (1719 words) , Download 0 , Coursework
Free
Since social marketing is mainly a combination of norms and not any specific theory the focus stays mainly on an individual only and not on a person’s huge surroundings. Even though the campaign runs by the individual's support, it is criticized that this remains uncertain in what way the individual’s attitude is affected by the surrounding of him.
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The External Factors that Affect Meixian TV and Its Strategies Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Many factors influence the consumer’s decision-making process, including individual differences, environmental influences and psychological processes. In marketing management, the importance of analyzing the buying behavior of consumers proposed by Kotler indicated on the concept of price, product, place and promotion for marketing strategy. 
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Internal and External Pressures: Classic Airlines Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
Free
The firm cannot afford to continue to disregard the desires of the customers. The firm lost a lot of returning clients which hurt the profitability of the firm. The 80/20 rule states that 80% of your sales come from 20% of your customers. Base on this reality companies such as Classic Airlines must emphasize the importance of customer retention.
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Benefits of Internet Marketing Marketing Essay
4 pages (1223 words) , Download 0 , Essay
Free
The segment of a market is the part of the broad market that can be singled out as having convergent needs, wants and represents a certain age category. This is done by studying the spectrum of the area to be covered, the distance to be covered. The age bracket of the people to be catered for at any given period has also to be critically assessed.
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The Lease Lengths in the United Kingdom and a Term Structure of Rental Rates Marketing Literature review
18 pages (4500 words) , Download 2 , Literature review
Free
Viewing the scenarios of commercial properties in some countries from the academic perspective, a number of writers believe that leased premises suffer neglect as registering of lease agreements require costs. When property rights are distributed, the possibility of controversies needs to be reduced by entering into contractual arrangements.
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Brand Improvement Strategies for Toyota Motor Corporation Marketing Dissertation
84 pages (21000 words) , Download 4 , Dissertation
Like a number of Japanese companies, Toyota has developed its business with an intensive focus on a single corporate brand. The company markets Lexus and Scion, however, a considerable amount of its revenue comes from selling off its sub-brands. The earlier concentrated approach has certain distinctive benefits.
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The Importance of Advertising for Business Marketing Essay
5 pages (1674 words) , Download 1 , Essay
Free
The internal customers such as management, executives, and other workforce are simultaneously recipients of a message from the organization. In the service business, there is a high level of connection between the employees and the customers. Therefore, there is a need for the employees to understand the value of the business.
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Avon in Global Markets in 2009 Marketing Case Study
18 pages (4500 words) , Download 2 , Case Study
Free
As to preferred leadership, India and the US differ significantly. The research finding showed that Americans prefer individualism. The US ranked number one when it comes to individualistic culture. They prefer clarity in their conversations and go directly to the point. India likes collectivism wherein a great emphasis is on the “we” culture.
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Marketing Strategy of The Eastman Kodak Company Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The strategy was typically to sell cameras at a low cost, and let the film reel fuel its growth and profits. This meant the business was heavily dependant on this particular rigid model. Kodak was to pay the price for this rigidity soon enough. The Japanese firm Fuji Film came into America and caught Kodak napping.
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Impacts of Globalization on the Labour Market in the United Kingdom Marketing Research Paper
27 pages (6750 words) , Download 2 , Research Paper
It is in this light that the future of UK as a country lies on the hands of the British people themselves. They should remain steadfast and vigilant and share the same spirit of activism and professionalism their government is proud to have, only through unity and cooperation that the real goals of globalization can be realized. 
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The Impact of Economic Crisis on the Property Industry in the United States Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
 The collapse of the US banks in the year 2008 – begun especially with the Lehman Brothers bank – had a critical impact in triggering an era of crisis that quickly spread into the other parts of the globe as well. As a result of this crisis the
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Buyer Behaviour Marketing Assignment
8 pages (2850 words) , Download 2 , Assignment
Free
Behavioral loyalty refers to the buying behavior of customers considering their number of repeated purchases, the volume of purchase and other attributes. Although this typology indicates to a rational and comprehensive description of the buying behavior of the customers, it lacks in reflecting their motive or intention in buying the products or services.
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The Main Challenges in Formulating the Industrial Policy of the European Union Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
As part of promoting the importance of industrial cooperation among the EU member states, it remains a challenge on the part of the policymakers as to how they can effectively control the presence of legal and political barriers that often hinder the progress of industrial cooperation among the EU member states. 
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Should the Stakeholders Investing in the Companys Assets Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
During the 2010 racing circuits, companies like the Red Bull Formula One proved they were on the right path to engaging in a good investment priority. The research focuses on the aims and objectives of the company in pursuing its investment in the Formula One racing circuit championships for the next year
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Automation of Snow-NZ Sales Ticketing and Sales System Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The return on investment is expected to be 14% which is higher than the current rate of interest.  The technology will bring many collateral advantages and benefits for the country as well.   The larger number of tourists visits will increase the local sale in the area and bring different cultural and regional values to New Zealand.  
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The Impact of Customers Tastes Changing on WALMART Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Wal-Mart can negotiate deals for merchandise directly with manufacturers to eliminate the costs for middleman or agents (Hayden p4). The logistics system is effective and helpful to direct the right merchandise to the respective distribution centers to supply the goods to stores or supercenters at regular intervals. 
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The Significance of Internet Marketing Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the research, it can, therefore, be said that nowadays modern and ground-breaking technologies are being introduced in all the departments and areas of the business sector. Additionally, information technology-based marketing techniques are facilitating the management of the business with great optimistic impact.
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Theory and Practice of Deregulation: the Prevalence of Free Markets Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The deregulation of utilities refers to those monopolies that were formed in the post-World-War era, which had been granted the ownership and management of some of the largest and most prolific utilities in the country, including electricity, telephone, and natural gas.
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New Media Marketing Activities Hewlett-Packard Marketing Case Study
9 pages (2403 words) , Download 1 , Case Study
Free
In most cases, such an online community makes use of blogs, message boards, Wikipedia, product reviews, podcasts and other online forums all of which forms the gateway for discussion, criticisms, suggestions and encouragement. One of the reasons for promoting new media marketing is that old advertisements have lost their charms. 
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Branding Strategies in the Marketplace Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
 The evaluation tables: The sample size is 70, it means the total number of the respondents is 70 people. And the percentages of the feedbacks are given bellow separately. (Taking 3 as an average answer) The section A: (CROCODILE) Questions %
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Essence Of Food Ethics To Human Life Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The objection that food choice, or the ethics of food, does not really matter will not work. The majority of Americans deal with obesity, which affects the American workforce, healthcare costs, and a degraded environment. Unhealthy food choices lead to decreased brain function, developmental problems in children, and malnutrition.
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Development History of Destination Marketing Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that the term ‘destination marketing’ can be defined as one of the innovative strategies in order to get an edge over other competitive destinations. It can be revealed that marketing the destination of the tourist should tend to complement with the strategic objectives of the stakeholders as well as the sustainability of the resources.
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Consumer Goods Classification Marketing Term Paper
3 pages (750 words) , Download 0 , Term Paper
Free
Consumer Goods Classification 1. BUSINESS OVERVIEW Fake Company is introducing its new product line of small appliances. This marketing plan shall be focusing on their new energy efficient dishwasher, Greenwash. Innovative design and high quality
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Marketing Analysis of the French Mousse Sales Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Due to the fact that French mousse has a huge amount of calorie, it is most likely that health conscious people will tend to avoid consuming the product at a large proportion. On the similar context, French mousse can be delivered to any of the age group as a beverage. Moreover, there is no age limit for the consumption of the product.
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Marketing Plan for Private Medical Clinic in Birmingham Marketing Case Study
9 pages (2756 words) , Download 1 , Case Study
Free
Porter’s generic strategies are the core strategies that are effective for entering into a new market. Michael E. Porter has identified three core strategies i.e. cost leadership, focused and differentiation strategies. With the help of these three strategies, four types of strategies can be formulated and are presented in the following diagram. 
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Why the US and China Are the Most Suitable Countries for Montar Vehicles Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
Car dealers and sellers in India have to depend upon the financial supplementary industry to provide financial services and products to customers for them to easily purchase goods. This is because 75% of passenger cars and 60% of luxury cars in India are purchased through financing, according to the Raygain Technologies report.
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Loyalty Marketing in the Hospitality Industry Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The purchases of a hotel room by a business traveler compared to a leisure traveler will have a very different level of frequency and as such, loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are variant depending not only on the type of product but also on the type of customer.
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Customer Loyalty in the Hospitality Industry Marketing Literature review
8 pages (2453 words) , Download 2 , Literature review
Free
It has been noted that the hospitality industry is highly competitive, with the need for firms to keep existing customers in order to gain repeat business while attracting new customers. In spite of the amount of information regarding the hospitality industry and customer loyalty, very little has been done to establish a connection between the two.
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Fruit Delight - Communications Considerations for the Target Market Marketing Case Study
8 pages (2310 words) , Download 1 , Case Study
Free
Word Of Mouth marketing using the brand’s current customers would also influence the target audience as they are highly image-conscious and trust their peers more than others. What is more, Fruit Winders already has a positive image (especially with the mums) as far as health benefits are considered. 
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International Marketing in the Middle East Marketing Admission/Application Essay
6 pages (1500 words) , Download 2 , Admission/Application Essay
Free
As the paper highlights, this report aims to study several different market entry strategies, from which it will deduce the one that seems most appropriate for this company. There are also several strategic issues that this report outlines, which are essential for the company to address before the product launch, in order to ensure maximum effectiveness.
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Target Market Identification Marketing Term Paper
7 pages (1796 words) , Download 0 , Term Paper
Free
In psychographic segmentation, the Australian market would be reviewed as of locals' criteria to buy specific products. These criteria will be developed under the influence of the local cultures and ethics and the average socioeconomic status, which can be characterised as satisfactory in the Australians' case.
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Consumer Behaviour Business Degree with Marketing Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The economic recession that started around 2008 impacted on the industry as the customers decided to cut back on their spending in fast food outlets including coffee shops of which Starbuck’s has not been spared from this predicament.
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Economic System, Demographics and Market Features of Greece Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
In the globalized world, business activities are not limited to any geographical boundaries. Intense competitions in the domestic market and untapped opportunities in the foreign markets have attracted the organizations in setting up business units outside their country. Today, organizations do not hesitate in investing in any foreign countries 
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Marketing Analysis for David Babaii Company Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It can be revealed that the behavioral segmentation at times overlaps with the psychographic segmentation since it also includes consideration of the consumer’s behaviors, perception, attitudes, and beliefs. Therefore, the marketers of the David Babaii Shampoo also pay much attention since the company faces huge competition
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Brand Performance of Nintendos Wii Marketing Case Study
5 pages (1614 words) , Download 0 , Case Study
Free
Scholarly articles and textbooks were researched for concepts of Brand Positioning, Product Design, Building Brand Equity, and Nintendo’s strategies of Wii were analyzed in the light of the latter. Wii’s product design is both its strengths and weaknesses. Its unique and user-friendly controls made it a hit among the mass markets.
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Basis of Competitive Advantage in the Retail Marketing Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
The report is required to be prepared by taking into consideration the retail marketing business of a retail outlet which has no international expansion and is planning to enter into the market of Sweden. The retail company named as Morrisons Supermarket has been chosen which is considered as the fourth leading supermarket chain in the UK.
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A Critical Analysis of the Problems Occurred by Major Acquisitions of the BigFix Inc Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
In order to let go of the existing past labor contracts with the stakeholders and employees of the newly acquired company, Shleifer and Summers (1988) revealed that most of the companies that enter into merger and acquisition end up laying-off some of the existing employees within the newly acquired company.
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The Growth of Retail Business in India Marketing Article
6 pages (1500 words) , Download 2 , Article
Free
Next was founded by Joseph Hepworth in Leeds in 1864 as a tailor under the name of Joseph Hepworth & Son. Next Plc is a FTSE-100 retail company employing over 40,000 people across the UK and Europe, and increasingly in Europe. The Head Office and Next Directory Contact Centers are based in Leicester in the East Midlands.
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Sports Fitness Centre in Mayfair London Marketing Case Study
8 pages (2379 words) , Download 2 , Case Study
Free
Being an entirely new organization it would need to have a strategy that would entail market penetration strategy. Overall wellbeing and health fitness have become a major concern in every society. There has been an increase in the number of people becoming obese and overweight. More than half of London adults do not engage in any form of sport or fitness program.
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The Role of Controversial Advertising Marketing Case Study
5 pages (1718 words) , Download 0 , Case Study
Free
Many companies nowadays have considered the role of controversial advertising to be one of their method of selling their products or services. This is one of their ways in order for them to stand out among others and gain public attention and awareness. The method has been effective considering that it raises brand awareness.
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Questions about Marketing Research Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being indifferent to emotions, cultures, values, and traits is a key aspect of quantitative research coupled with the removal of researcher bias. A researcher cannot bring any bias as tested models won’t accommodate any changes. Perversely, researcher bias and information collection bias is very evident in qualitative research
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Adopting Different Strategies for Growth in Various Markets Like KFC and McDonald Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Asian markets are highly heterogeneous in nature, especially in the case of the food industry with different ethnic groups, languages, vast cultural differences and divergent climatic conditions. The religious mix varies from region to region with a very long history. Food security is the major concerns for most of the Asian countries.
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Analysis of the Promotion of Krijen Games New Product, Andromeda 99-XD in the Indian Market Marketing Case Study
39 pages (9750 words) , Download 2 , Case Study
The elements of the marketing mix constitute the most important strategy for a business organization for entering a new market. The marketing mix is the area where a firm actually uses the results from the primary and secondary studies to create a strategy that would help the organization to gain strategic advantage in the chosen market.
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International Services Marketing Marketing Article
12 pages (3000 words) , Download 3 , Article
Free
The Business Service Company renders potential services to different industries along several functional areas like rendering services to the customers of these companies, performing the human resource functions for them, rendering services in the financial and legal domain and also renders support pertaining to sales and knowledge enhancement.
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Perceptual Factors that Affect Consumer Decision Making Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper will begin with the statement that the different companies spread along a global scale are endeavoring to tap newer markets and gain a large number of customers through the marketing of products and services on the online sphere. In fact, the development of the internet environment has helped in governing the purchase decisions of the consumers to a large extent.
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