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Marketing Essays

Result for Subject Marketing:
19897 essays
The Fundamental Business Strategy for Gloria Jeans Coffees Marketing Case Study
12 pages (3321 words) , Download 0 , Case Study
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The company has already executed its business on successful lines in Australia through the adoption of franchised strategy and the top executive has decided to introduce the products in Thailand on the similar lines. Both the governments that is the government of Australia and the government of Thailand have sufficient trade.
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Factors Influencing Consumer Behavior, Patterns of Demand and Purchase Marketing Coursework
6 pages (1595 words) , Download 0 , Coursework
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The paper “Factors Influencing Consumer Behavior, Patterns of Demand and Purchase " is a motivating version of coursework on marketing. Consumer behavior research enables better understanding and forecasting not only of the subject of purchases but also of purchasing motives and purchasing frequency.
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Kikkoman Corporations Marketing Strategies Marketing Case Study
16 pages (3779 words) , Download 1 , Case Study
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The corporation has adopted viable and profitable marketing strategies for the introduction and expansion of the corporation's products globally for ensuring the sustainability and growth as in favor of the business firm. The marketing strategies as applied by the corporation has influenced the financial outputs as in profitable mode.
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Marketing Strategy for a Successful Campaign of a New Product Marketing Coursework
13 pages (3498 words) , Download 0 , Coursework
Free
The paper "Marketing Strategy for a Successful Campaign of a New Product " is an outstanding example of coursework on marketing. Understanding and adapting to changing consumer buying patterns is the key to success in markets. Such understanding is not easy to accomplish, nonetheless, because the organizational trade process is repeatedly vibrant and intricate.
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American Express Brand Marketing Case Study
11 pages (2913 words) , Download 1 , Case Study
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The paper "American Express Brand" is a perfect example of a case study on marketing. American Express is a financial services card company with a rich history that continues to do extremely well in the global financial services market. A company that started out shipping packages quickly learned that what people really needed to ship was money.
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Situational Analysis for Blackmores Fish Oil 1000 Marketing Case Study
13 pages (3648 words) , Download 0 , Case Study
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It also inspires people to lead healthy life and lifestyles. Many Australians are concerned about their healthy and the role played by Blackmore Company is in line with the expectation of people. One of the best products of Blackmore Company is Fish Oil 1000. This report provides a situational analysis of Fish Oil 1000.
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Marketing of Wonder Lotion by Medico Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
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The paper "Marketing of Wonder Lotion by Medico" is a worthy example of a case study on marketing. Target Market -  According to Procter (2000) selecting a suitable market is something really important for the success of a product. Medico's name is often considered too respectable and has a "medicinal" image given the long history of the company.
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Marketing Strategy for Sunlight Soap from Unilever Company in Australia Marketing
10 pages (3016 words) , Download 0
Free
The paper “Marketing Strategy for Sunlight Soap from Unilever Company in Australia” is a breathtaking variant of a business plan on marketing. Many soap sales have been on the decline in the recent past. Just like other soaps, Sunlight Soap sales have declined and in some countries are no longer being sold in supermarkets.
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Strategic Marketing and Branding Plan for Zayed National Museum Marketing Research Paper
7 pages (1765 words) , Download 1 , Research Paper
Free
The paper "Strategic Marketing and Branding Plan for Zayed National Museum" is an excellent example of a research paper on marketing. In 2013, the United Arab Emirates (UAE) is unveiling the Zayed National Museum, which is part of its long-term vision to make Abu Dhabi one of the world's top tourist destinations.
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Etihad Airways Competitors Marketing Research Paper
7 pages (2088 words) , Download 0 , Research Paper
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With this leverage, the company growth strategy is well founded and as it expands its market (Bomber, Gittell & Kochan 2009). The company’s endeavors to be the market leader in Asia can still be enhanced on the same platform of offering personalize and luxurious travel service. 
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McDonalds Marketing Performance Marketing Assignment
8 pages (2078 words) , Download 0 , Assignment
Free
The paper "McDonalds Marketing Performance" is a worthy example of coursework on marketing. McDonald’s Corporation is the largest fast-food retail chain in the world. It is the largest franchise in the world operating in every continent (Sato 56). Revenues for the company are generated from sales, rentals, and royalties from its franchises operated all over the world.
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Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord Marketing Case Study
15 pages (4217 words) , Download 0 , Case Study
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The paper “Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord" is an impressive case study on marketing. The automobile industry is growing at a drastic rate due to the high demand for motor vehicles and also the fact that cars have become more of a necessity than luxuries.
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Hyundai and Toyota's Strategic Marketing and Planning Marketing Case Study
14 pages (4418 words) , Download 0 , Case Study
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The paper “Hyundai and Toyota’s Strategic Marketing and Planning" is a persuading example of a case study on marketing. This report analyzes the marketing approaches of two companies in the automotive industry, in terms of targeting strategies, market positioning and the microenvironmental and macro-environmental.
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Analyzing the Apple iPhone Market Marketing Case Study
8 pages (2227 words) , Download 0 , Case Study
Free
The paper “Analyzing the Apple iPhone Market " is a meaningful case study on marketing. Formerly known as apple computer s inc., Apple inc. is a company based in the United States that mainly deals with consumer electronics goods as well as computer software. Some of the company’s most widely known hardware products include the Macintosh computer, the iPod, and the iPhone.
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Apples Macro Environment Marketing Case Study
7 pages (2164 words) , Download 0 , Case Study
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The paper " Apple’s Macro Environment" is a good example of a case study on marketing. The iPhone 3 GS which was introduced by Apple Company in 2009 is the most powerful and the fastest iPhone from this company. Its performance is high, and it has a better battery that stays for long. Considering other features like a camera, it contains a camera that is of a high-quality megapixel.
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The Concept of Status Consumption Marketing Essay
7 pages (2257 words) , Download 0 , Essay
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The essence of status consumption is that in society, one establishes an identity not just by what he does or says but also by what he purchases i.e., being seen as possessing certain types of a car, clothes, house or living in a certain neighborhoods, shopping in certain stores, going to some theatres, decorating ones apartment in a particular manner etc.
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IKEA: Strategic Development Plans Marketing Coursework
12 pages (3338 words) , Download 1 , Coursework
Free
The paper "IKEA: Strategic Development Plans" is an outstanding example of an essay on marketing. According to Kippenberger, (1997 pp. 33-34), IKEA is one of the world's biggest retailers in furniture and other household products. It is a Swedish based international company with over 300 retail stores worldwide.
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Sports Sponsorship as a Marketing Strategy Marketing Essay
6 pages (1939 words) , Download 0 , Essay
Free
The paper “Sports Sponsorship as a Marketing Strategy” is a convincing example of an essay on marketing. Sports sponsoring is one of the many tools that marketers use and try to reach customers and influence them to buy their products (Harvey 2001). The key to effective sponsoring is to understand consumer attitude formation and change.
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Phenomenon of Glocalization Marketing Essay
11 pages (3428 words) , Download 0 , Essay
Free
Companies are “benefitting greatly from the global markets as it is giving them a wide market to cater to and at the same time helping to improve the bottom line”. (Ellis, 2001) This is making more companies to get acclimatized to the local conditions. Today “businesses which are global are a force for good”.
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The Impact of Uncertainty on Organizations in a Supply Chain Marketing Assignment
13 pages (3546 words) , Download 0 , Assignment
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In the course of businesses transactions, the business must deal with many different types of uncertainty. These may include competitors’ actions, share prices, petrol prices, floods, droughts, workers strike, bomb threats, shortage of raw materials and labor, or sudden increases or decreases in demand for products or services.
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JIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy Marketing Case Study
15 pages (3865 words) , Download 0 , Case Study
Free
The paper “JJIMMY POSSUM Furniture Pty Ltd Companys Marketing Strategy" is a persuading case study on marketing. JIMMY POSSUM Furniture Pty Ltd Company is a leading furniture manufacturer in Australia. It was established by Jimmy Possum. It is categorized under Wood Household Furn-Ex Upholstered Manufacturers.
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Sigmund Freuds Personality Theory and the Self Congruence Model Marketing Case Study
12 pages (3238 words) , Download 0 , Case Study
Free
The paper “ISigmund Freuds Personality Theory and the Self Congruence Model" is a motivating version of a case study on marketing. The purpose of this report is to analyze the importance of the Self-congruence models and Freud’s theory of personality and how they have been used to enhance the sales made by the Sensodyne Toothpaste Company.
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Different Characteristics of Services Marketing Assignment
8 pages (2241 words) , Download 0 , Assignment
Free
The paper “Different Characteristics of Services" is a breathtaking version of the assignment on marketing. The consumer decision model has a huge role in the case of services. Since service has different characteristics as it cannot be seen but can be felt so after-sales service govern the buying process.
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Inspirations Market Strategies Marketing Research Paper
8 pages (2456 words) , Download 0 , Research Paper
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The paper "Inspiration’s Market Strategies" is a good example of a research paper on marketing. Inspiration is a company that provides painting services. It aims at having a new distribution strategy to be developed. This will enable them to deliver services efficiently while managing potential channel conflicts which could come up as a result of customers' perceived risks by the losing business.
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Significance of Creativity of Events in Social and Economic Environment Marketing Essay
6 pages (1967 words) , Download 0 , Essay
Free
The paper “SSignificance of Creativity of Events in Social and Economic Environment” is a spectacular example of an essay on marketing. Trade shows provide companies with a forum to promote their products or services. A trade show is a time-sensitive, short-term marketing atmosphere where the buyer comes to the seller.
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Marketing Plan for iPad Marketing Case Study
6 pages (2019 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for iPad" is a brilliant example of a case study on marketing. Apple Inc. is one of the renowned global companies in the information and technology industry. The company is known for its innovative products a fact that has made it it's brand name strong in the market. In addition, Apple’s products are often considered simple and easy to use.
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Marketing Plan for iPad in the Australian Market Marketing Case Study
22 pages (6053 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for iPad in the Australian Market" is a perfect example of a case study on marketing. Advancement in technology and globalization in the modern market and business environments have enhanced access to information and have influenced the rampant establishment of firms that offer similar products and services enhancing competition.
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Service Complaint by a Virgin Airline Customer Marketing Assignment
14 pages (3873 words) , Download 0 , Assignment
Free
The paper "Service Complaint by a Virgin Airline Customer" is a wonderful example of an assignment on marketing. Success for modern firms and institutions in both the manufacturing and service industries is hard-earned. This is a result of cut-throat competition from rapidly developing organizations that competitively offer substitute products.
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Interactive and Internet Marketing Marketing Term Paper
9 pages (2541 words) , Download 0 , Term Paper
Free
The paper "Interactive and Internet Marketing" is a brilliant example of a term paper on marketing. The internet is becoming a means of doing things in the modern world. The internet has transformed the world into a global village. It is not surprising to live in Asia but work for a company in America. The abilities of efficient internet use are infinite.
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Virgins Non Specific Service Recovery Marketing Case Study
16 pages (4617 words) , Download 0 , Case Study
Free
The paper “Virgins Non Specific Service Recovery" is a breathtaking case study on marketing. The letter below is a response to a complaint that was written to Virgin by a disgruntled customer. The customer complained of several mistakes that he noticed with the services provided by the airlines.
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Types of Commitment in Marketing Marketing Term Paper
9 pages (2801 words) , Download 0 , Term Paper
Free
The paper “Types of Commitment in Marketing” is an impressive variant of term paper on marketing. Customer commitment has gained much interest as a result of the trust-commitment theory of relationship marketing. Recent research has shown that customer commitment is a predictor of various aspects related to customer retention and repurchase intentions.
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Market Segmentation as an Effective Marketing Strategy Marketing Essay
6 pages (1851 words) , Download 0 , Essay
Free
The paper “Market Segmentation as an Effective Marketing Strategy” is a thrilling variant of an essay on marketing. Market segmentation is taken to be a marketing and economic concept that is characterized by a set of the market made up of different people who have certain characteristics.
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Establishing a New Market to Expand a Beer Products Marketing Case Study
19 pages (5254 words) , Download 0 , Case Study
Free
The paper "Establishing a New Market to Expand a Beer Products" is an excellent example of a case study on marketing. It is apparent that beer products have been there and have been brewed for numerous decades. Contemporary society, however, has modified early modes of brewing due to technological growth (Van and Nico 22-23).
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Vermont Teddy Bears Difficulties while Internationalizing Business Marketing Case Study
22 pages (6111 words) , Case Study
Nobody downloaded yet
The paper “Vermont Teddy Bears Difficulties while Internationalizing Business" is an informative version of a case study on marketing. Internalization is also known as global marketing. Almost two decades ago, the term internationalization did not exist. Today, this term is very essential if a business is to realize its full potential.
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The Marketing Theory for the Development of Albury Center Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
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The paper “The Marketing Theory for the Development of Albury Center" is a thrilling example of a case study on marketing. Albury has one of the largest inland populations in Australia having over 90,000 persons inhabiting the districts that are statistically recognized districts. The tourist attraction area is located along the Hume Highway.
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Marketing Plan for Apples iPhone Marketing Case Study
7 pages (1957 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Apple’s iPhone" is a perfect example of a case study on marketing. Technology is really growing very fast globally hence causing mobile phones to be a necessity in both developed and developing nations. It is estimated that in the next few years, more than half of the world population will have ownership of mobile phones.
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The Business Strategy of Kentucky Fried Chicken in China Marketing Research Paper
6 pages (2497 words) , Download 0 , Research Paper
Free
The paper "The Business Strategy of Kentucky Fried Chicken in China" is an excellent example of a research paper on marketing. It is evidently clear from the discussion that western fast-food major outlets like Subway, McDonald and Kentucky Fried Chicken (KFC) have been flooding the Chinese market over the years.
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop Marketing Term Paper
9 pages (7643 words) , Download 0 , Term Paper
Free
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.
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Decision-Making of People When They Consider Accommodations Marketing Assignment
8 pages (2270 words) , Download 0 , Assignment
Free
The paper "Decision-Making of People When They Consider Accommodations" is a wonderful example of an assignment on category. This paper analyzes the decision making of people when they consider accommodations, make many decisions in our everyday lives; some are small and relatively unimportant while others are major, with a more profound impact on our lives.
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Buyer Behaviour Related to Motivation Marketing Essay
9 pages (2375 words) , Download 0 , Essay
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The paper "Buyer Behaviour Related to Motivation" is an outstanding example of an essay on marketing. Consumer behaviour is directly proportional to the motivation of consumers. Consumer behavior refers to the study of why, when, where and how people do the purchase or do not purchase a product (Hausman, 2000).
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Researching and Marketing Visitor Attractions in Tring Reservoirs Marketing Research Paper
10 pages (2870 words) , Download 0 , Research Paper
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The paper “Researching and Marketing Visitor Attractions in Tring Reservoirs” is a fascinating example of a research paper on marketing. This report seeks to research as well as establish the needs and wants of the visitors with the aim of providing recommendations to increase the number of visitors going to the site through events.
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Strategy for the Business Marketing Plan Developed for Starbucks Firm Marketing Assignment
8 pages (2092 words) , Download 0 , Assignment
Free
The paper "Strategy for the Business Marketing Plan Developed for Starbucks Firm" is a worthy example of a marketing assignment. The need to develop a marketing plan is a key issue in the running of Australia based Starbucks firm. Marketing is a lifetime process where innovations are made and systems changed if they are not performing to the required standards.
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Company's Positioning in the Market Marketing Assignment
13 pages (3597 words) , Download 0 , Assignment
Free
The paper "Company's Positioning in the Market" is a wonderful example of an assignment on marketing.  Analyze IKEA’s positioning in the market. Why has it succeeded in achieving global appeal? IKEA is a Swedish based company ranked among the top 100 of the worldwide brands for 2005 according to Business Week magazine listing. 
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Coca-Colas Current and Potential Customers Marketing Case Study
5 pages (1530 words) , Download 1 , Case Study
Free
The product is produced by The Coca-Cola Company and is often referred to as Coke. Originally, the product was being produced as a patent medicine. The marketing tactics that have been adopted in the distribution of Coke have widely led to its dominance as the world's leading beverage throughout the 20th century.
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Market Feasibility for Investment in India by a Latin American Mobile Firm Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
Free
The paper "Market Feasibility for Investment in India by a Latin American Mobile Firm" is an outstanding example of coursework on marketing. The author of the paper states that India is one of the few countries that have been able to restore investor confidence even during the toughest of economic times.
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Factors That Affect Employee Satisfaction and Performance Marketing Essay
6 pages (1625 words) , Download 0 , Essay
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The paper "Factors That Affect Employee Satisfaction and Performance" is an outstanding example of an essay on marketing. Affect is responsiveness to change and to situations or feelings (Hume 2006, p.278). Affect can either be positive or negative in nature (Robins et al. 2011). Positive affect can influence how motivated a person is.
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Marketing Problem That Body Shop Is Facing in Marketing Its Product Marketing Research Proposal
12 pages (3420 words) , Download 0 , Research Proposal
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The paper "Marketing Problem That Body Shop Is Facing in Marketing Its Product" is an excellent example of a research proposal on marketing. The author of the paper states that research is an important tool in marketing. It helps in identifying a problem and solving it through the application of research techniques. 
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Marketing Plan for Joeys Marketing Case Study
12 pages (3824 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Joey’s" is an outstanding example of a case study on marketing. Joey is a start-up company in Australia that offers sushi rolls. The company has been operating in Brisbane since 2008 and aims to differentiate its services by embracing the highest levels of safety and health standards and offering authentic Japanese sushi taste.
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The Implication for Brekky Brand, Brand Performance Metric, Duplication of Purchase Marketing Assignment
10 pages (2202 words) , Download 0 , Assignment
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The paper “The Implication for Brekky Brand, Brand Performance  Metric, Duplication of Purchase" is a meaty example of an assignment on marketing. The table below shows the data for sales of regular or basic sales and sales with promotion. There are three different regions that show brand sales on the market.
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Carbon Tax: The Australian Government Marketing Term Paper
10 pages (2904 words) , Download 0 , Term Paper
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The paper "Carbon Tax: The Australian Government" is a brilliant example of a term paper on marketing. A carbon tax or CO2 tax is a tax on the carbon content. A carbon tax is an indirect tax as opposed to a direct tax, which taxes income. A carbon tax can also be called a price instrument since it is used effectively to tax carbon dioxide (CO2) emissions from burning fossil fuels.
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