Marketing Essays

The pricing strategies that are adopted by a company will greatly influence the quantity of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low (Hartline, 2010). The availability of products in stores will be convenient to customers and will certainly enhance the customers’ reliability on a company’s goods (Boone & Kurtz, 2011).

The purpose of the article is to discuss the claims that the latest Marks & Spencers lingerie advertisement is irresponsible. The image in question is currently banned and shows a woman in her lingerie in what could be considered a compromising position. The problem with the advertisement is that it was designed for outdoor use, and therefore could be seen by children at any point, and that sexually suggestive advertisements need to take this into consideration.

It takes time for a consumer to decide about the model and make of automobile that they want. Thus, it is important to attract consumers to the product by highlighting some of the unique features of Fiat 500 that are lacking in other automobiles and then to provide them with constant support to help them remain engaged while they are making their mind.

Currently, we are importing and distributing Sedal hair products from the Dominican Republic to 132 beauty salons. Our sound understanding of the mechanics of the distribution process has helped us in establishing a reputed and trustworthy name in the market.

Zara: Fast Fashion from Savvy Systems. The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years.

The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market.

In this campaign the company decided to introduce temporarily a white can for its famous coke brand. The usual red cans were rebranded to white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans white in order to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca Cola).

These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market. From the history that outlines the foundation of Kudler Fine Foods, the founder developed the first organization following need for change in the organization she worked for.

We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix.

The hospitality industry has grown over the years and is one of the most important sectors. Hotels and resorts form an important part of the hospitality sector; and, with economic development, the growth in this sector has also been vital and quick.

The frontline employees have the capacity to influence the employees to revisit business premises repeatedly. Tony Roma has identified the frontline employees are the brand of the restaurant. The company has heavily invested in training these employees to ensure they handle customers efficiently.

The company is operating in more than 200 countries. Moreover, the company offers over 500 brands as well as utilizes various promotional mix tools as a part of Integrated Marketing Communication (IMC). The varied tools of IMC are advertising, direct marketing, sales promotion, personal selling, internet marketing and public relations (THE COCA-COLA COMPANY, “The Coca-Cola Company Fact Sheet”).

Netflix is a renowned American organization, which specializes in renting and selling on-demand DVDs to customers through post. The company is headquartered at Los Gatos, California, USA. Netflix was established by Reed Hastings in the year 1997

The world of the 21st century promotes an environment of rapid change and development. The fast evolution of the internet in the last couple of years has presented a massive change in the modes of connectivity all over the world. The faster acceptance of various kinds of modern-day high technology gadgets has resulted in the process of a high level of connectivity to masses all over the world.

It makes the thinking beyond the level of importing and exporting. Importing and exporting constitutes very smaller portion of international business despite the wide attention of media. It is expected that globalization can be promoted through more internet commerce, more free trade, schools and communities, more networking of businesses and more advanced technologies.

The higher the sales of a company, the higher the revenue accrued. The process of moving the goods from the production to the hands of the customer is called marketing. However, marketing does not apply to the sale of goods alone. Services offering firm s and individuals also need to create an awareness of the type of services that they offer, which is referred to as marketing.

It is an obvious scenario in the current corporate world the heightened level of competition among business entities. The rising level of competition has heightened the seriousness of the approach to marketing strategies by organizations. However, regardless of this change, the ancient marketing strategies remain of significance in the corporate world (Tapp, 2005).

Relating to the research study concerning Blast Fat, it has been viewed that the company has faced critical problems in terms of raising extensive customer complaints regarding the usage of its varied products. In order to conduct this particular research study smoothly, a background to the research, problems concerning management decisions, evaluating the research problems along with chief objectives have been taken into concern.

To begin with, the marketers should ensure that they define their market to have a deeper understanding of exactly what their target market is. Summit sports should therefore consider concentrating on people aged between 25 to 54 years and they should adopt differentiation strategies to ensure they retain the consumers in that particular age group (Shankar, Carpenter and Farley 67-71).

This report analyses the economic social, legal, demographic, and regulatory factors that affects the operations of the coffee chain. This is a discussion of how the company has applied the Marketing Mix and the implications of the foreign markets it has entered recently.

In the same regard, the questionnaire also avoids leading, bias and emotional questions. Such questions would make the questionnaire ineffective. It would not be able to collect the right information as it would tend to influence the respondent to give a response to the questions in a given manner.

This study aims to analyse the factors like corporate social responsibility (CSR), sustainability and environmental issue addressed by Marks and Spencer. In this context the past performance of the company has been analysed starting from year 2007 to 2013.

..6 Conclusion and recommendations………………………………………9 Executive Summary The paper gives an account of how Google Inc, has grown into the most popular search engine of the world with the appropriately timed and chosen strategies. It has expanded size with the use of modern technology, skilled workforce and management.

The service will deliver high quality and premium laundry and dry cleaning service to the local residents. The current situation of the market, SWOT analysis, and competitor analysis, product/services on offer, competitive edge and critical issues are explained.

This new fabric was particularly suited to military needs and headed Burberry to design an armed force officer's parka which turned into a necessary component of the standard uniform for British officers in the early 1900s.Burberry pressed on to improve the officer's waterproof parka by integrating practical measurements.

Similarly, the gradual increase in the household income as the result of increased business and job opportunities has made majority of consumers to change their lifestyles by embarking on purchasing luxurious products. Wealth class in Africa is expanding thus making the continent a focus of luxurious companies based in foreign countries.

The author describes the techniques such as social media, and online advertising as the marketing strategies that may gain popularity among marketers by the year 2014 as indicated in Appendix 1. Demer (2013) argues that effective marketing techniques enhance the communication between sellers and consumers concerning products features and quality dimensions of their merchandise at the right place and time.

The telegraph made it possible for marketers to send information over a long distance (Belch and Belch, 2012). E- Marketing is very flexible, and this is because it allows companies to create a target marketing campaign that can reach a wide audience. E-marketing is also cost effective, because a company can reach its target audience at a very lower cost as compared to other types of advertising.

“Everything You Know About Branding Is Wrong” – By David Galullo An article was published in Forbes Magazine on 3 December 2013. It was written by David Galullo, CEO of Rapt Studios. Gallulo has remained as a prominent businessperson who has been featured on Bloomberg TV and New York Times.

(Alexandra, 2007, p.74). It is beyond reasonable doubt that the economic block was not an end to itself, however a way of achieving political and economic goals. Before going deeply into discussing the topic, it is important to describe the ‘common,’ ‘internal,’ and ‘single’ markets that are used nearly synonymously even though they have considerable nuances of meaning.

The research starts with providing an overview of the organization chosen, in this case the World Bank, a background of the policy issue involved, the desired outcome and goal, the action undertaken for that outcome, which is the enactment of the Principles for Responsible Agro-investment (hereinafter, RAI Principles).

Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools (The Times 100, 2011).

This study was mainly focusses on cheap airlines services. One of the ethical factors that attend to this kind of study is that it involved an element of classified information. Exposure of some of some information about specific airlines might imperil of jeopardize their business interests.

odern business scenario, services marketing can be observed as one of the leading elements, which considerably provides immense support for the global marketers. Service industry extensively involves those organisations which deal with services or in various scenarios the services are often regarded as the core products of these organisations.

In this regard, there have been several companies that have emerged into the market on a global scale and thus the level of competition has continued to rise over the years (Goldstein & Lee, 2005). This has meant that the existing companies have had to develop new ways in which they can keep their market base as well as expand their reach so as to grow their sales.

In conclusion, many enterprises in the market would not be comfortable having released such advertisements that are quite stark in nature. They suggest actions that are not really spoken about in public, but very obvious actions that must be carried out for a sense of achievement of personal well being.   

Advertising is a marketing tool that is used to market the company’s product or services. Advertising campaigns are prepared for different products. For example General Motors will create separate advertising campaigns to advertise its Volt model than for the advertisement of its different pickup truck models.

It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers. It recently thought of moving to an online platform in order to boost its presence in the market.

Emerging economies like China and India are increasing becoming important export markets for whisky. The highest selling brand of Scotch is Johnnie Walker. Scotch accounts for about a quarter of the value of all food and beverage exports from the UK and more than 80 percent of exports in Scotland.

This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.

(p2) But recent developments as highlighted by the previously cited emergent issues underscore how the “marketing-era” period have further evolved, ushering in new marketing perspectives. There are currently new logics in the field that characterize recent marketing practices such as the way intangible resources are integrated in the creation of value and relationships.

The product line of Company G is small electronic appliances. It is by creating a marketing plan for the mobile phone that Company G uses as a tool to securing itself a position to reach the profit potential for the small appliances. The target market will be the young adults, most of which will be engaged in various business operations or day to day communication with their relations.

I would like to request you to give twenty minutes of your time for the responses. If you don’t mind, I will request also for permission to record or write down the answers. Kindly note that your identity is not disclosed in this interview. Thank you. 1.

Indeed, the targeted people at the gym include the many trainers and owners of the Top Tier Gym. The owners will decide on the best products to be marketed in the gym while the trainers can assist them in making this decision since they are constantly in touch with the clients and are hence better placed in knowing what is really needed.

They are a chain of petrochemical businesses. Their main aim is to look for ways and as well as provide fuel in an economically, socially and as well as environmentally beneficial way. Their main focus is to provide their stakeholders with the sustainable growth and make their shareholders happy.

In situation where a sales manager has the knowledge concerning the demand, the forecasting techniques are used, while in situation where a manager is seeking to determine the pricing policy of the firm for generating demand increase, estimation techniques are applied.

Microsoft has Board of Directors, which comprises of four committees namely; compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012). At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary.

In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).

Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.