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Marketing Essays

Result for Subject Marketing:
19883 essays
Major Decision Making Marketing Assignment
10 pages (2929 words) , Download 0 , Assignment
Free
The paper "Major Decision Making" is a wonderful example of an assignment on marketing. This paper demonstrates the formulation of a decision matrix and the application of the compensatory rule in making the final decision. It commences with the decision matrix and goes ahead to show how three individuals: Mathew, Mary, and Peter, apply it to make individual choices.
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Mars Petcare Planning to Enter to India Market Marketing Case Study
20 pages (5569 words) , Download 1 , Case Study
Free
The paper "Mars Petcare Planning to Enter to India Market" is an amazing example of a case study on marketing. People have increasingly become aware of the benefits that accrue to them when they have pets. Some of these benefits include companionship and the human desire to always having someone or something that can eliminate loneliness.
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Advertising and Marketing Strategy of Coca-Cola Company Marketing Case Study
9 pages (2822 words) , Download 0 , Case Study
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The paper "Advertising and Marketing Strategy of Coca-Cola Company" is a good example of a case study on marketing. For any business organization to be successful in its ventures, it should have processes that will allow it to concentrate and focus its limited resources on the greatest chances to increase its sales so as to achieve a competitive advantage in the market (Kochan, 1997).
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Relationship Marketing Helps to Understand the Customer Characteristics Marketing Essay
8 pages (2209 words) , Download 0 , Essay
Free
The paper “Relationship Marketing Helps to Understand the Customer Characteristics" is a motivating example of an essay on marketing. Relationship marketing is an old concept but the importance of relationship marketing is growing as people look towards retaining existing customers. The concept of relationship marketing is been used since the 80s.
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Customer Service in the Citibank Australia Bank Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
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The paper "Customer Service in the Citibank Australia Bank" is an excellent example of a research proposal on marketing. Citibank Australia was established in 1985 as one of the first overseas financial institutions to be issued with a banking license in the country. It is also one of the leading foreign banks in Australia.
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Market Attractiveness Zappa 361 Maximum Marketing Case Study
8 pages (2232 words) , Download 0 , Case Study
Free
The second section looks at why the product was launched. This is supported by numerous needs to tap market segments by a superior product. The third section examines how the firm would segment its intended market so that they are effectively catered for. However, this drug is to be used by all irrespective of age, gender, and economic status.
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An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax Marketing Case Study
12 pages (3429 words) , Download 0 , Case Study
Free
The paper “An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax" is a pathetic example of a case study on marketing. Global warming is mainly caused by greenhouse gases emission. Australia relies a lot on coal for electricity generation and as such, it is said to emit the highest amount of greenhouse gases among the developed countries.
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Role of Marketing Communications Marketing Assignment
12 pages (3286 words) , Download 0 , Assignment
Free
The paper "Role of Marketing Communications" is a good example of an assignment on marketing. Marketing communication is a management process that an organization uses to engage with different audiences it has. When an organization understands the communications environment of an audience well it can be able to provide messages to the various groups of stakeholders.
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Thailand Toyota Camry Hybrid IMC Strategy Marketing Case Study
10 pages (3123 words) , Download 0 , Case Study
Free
The paper "Thailand Toyota Camry Hybrid IMC Strategy" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that Integrated Marketing Communication (IMC) could be defined as the use of diverse means of marketing to achieve better results as would have been achieved by one single marketing strategy.
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Strategic Sales and Sales Management Marketing Assignment
6 pages (1944 words) , Download 0 , Assignment
Free
The paper "Strategic Sales and Sales Management" is a worthy example of a marketing assignment. A sales manager has greater responsibilities than a sales representative. Sales management requires leadership capabilities. Having no prior experience in management, the new post of a sales manager may present various hurdles that may affect performance but with time and training can be overcome.
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Marketing Strategy and Management Marketing Assignment
8 pages (2247 words) , Download 0 , Assignment
Free
The paper "Marketing Strategy and Management" is a worthy example of an assignment on marketing. Indeed, with “equity worth NZ$67 million, an annual turnover NZ$39 million, an after-tax surplus of NZ$11 million, and considered as the most profitable trust in New Zealand”, one cannot doubt that the ILT is a success story.
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Marketing Analysis of Coca-Cola Zero Marketing Case Study
13 pages (3578 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Coca-Cola Zero" is a perfect example of a case study on marketing. Satisfaction is closely associated with the word marketing, or to say that satisfaction and marketing have the same meaning will be accurate and exact. In fact, marketing links with the standard of living and more important the life of a common person.
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What Benefits Are There for Internet Marketers Using Google Plus Marketing Literature review
8 pages (2387 words) , Download 0 , Literature review
Free
The paper “What Benefits Are There for Internet Marketers Using Google Plus?" is a motivating example of a literature review on marketing. Marketing has been perceived as being part of everyday life. This is based on the fact that each and every commercial enterprise and majority of non-commercial activities undertake some form of marketing.
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Economic, Social and Cultural Implications for Marketing Opportunities Marketing Term Paper
8 pages (2188 words) , Download 0 , Term Paper
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The paper “Economic, Social and Cultural Implications for Marketing Opportunities" is an exciting example of a term paper on marketing. The numbers of business organizations and companies operating internationally have continued to grow constantly. It is indisputable that the world is opening up for foreign companies and new destinations in the organizations’ business.
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Customer Commitment and Emotions Marketing Assignment
9 pages (2645 words) , Download 0 , Assignment
Free
The paper "Customer Commitment and Emotions" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006). Lack of customers implies that the organization has no profits and no market value.
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Development of a Forceful Strategy for a Hotel Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
Free
Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, and the marketing department, just to mention a few. Significant to the operation is the marketing department which dictates almost 70% of the entrepreneurial holdings and incomes.
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Pepsi Company On-Line Video Marketing Strategy Marketing Essay
12 pages (3378 words) , Download 0 , Essay
Free
The paper "Pepsi Company On-Line Video Marketing Strategy" is a brilliant example of an essay on marketing. PepsiCo, which is a multinational company producing food products and online services such as video games, have adopted online video marketing. Established in 1902, PepsiCo is an American worldwide corporation.
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Marriott Chain of Hotels Marketing Research Proposal
8 pages (2378 words) , Download 1 , Research Proposal
Free
To conduct research the problem statement to ensure effective consumer preference is identified. This has resulted in the use of focus groups and questionnaires as the mode of collecting relevant data. Along with it, the sample size has been determined to ensure that all section of the population is entirely represented.
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Why Consumers Choose One Product over Another Marketing Research Proposal
9 pages (2418 words) , Download 0 , Research Proposal
Free
The paper “Why Consumers Choose One Product over Another" is a motivating example of a research proposal on marketing. Over the past twenty years, there has been a significant amount of research work on consumer psychology. However, most of the literature on this subject has been subjected to Western countries. Little interest has been paid to consumers’ in other parts of the world.
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Size and Background of British Grocery Market Marketing Assignment
9 pages (2698 words) , Download 0 , Assignment
Free
The paper "Size and Background of the British Grocery Market " is a brilliant example of an assignment on marketing. The importance of the British grocery market sector could be understood best in terms of its size and limits of expansion. The grocery market was worth £146.3bn for the calendar year 2008, an increase of 4.8% in 2007.
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Exploring the Marketing Strategy of Kotak Mahindra Bank Marketing Case Study
13 pages (3635 words) , Download 0 , Case Study
Free
The paper “Exploring the Marketing Strategy of Kotak Mahindra Bank" is a forceful example of a term paper on marketing. The vast population in the Asia Pacific, the peoples’ high saving rates and the massive economic growth has contributed greatly to the rise of the banking institution in this region.
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Customer Service Product Analysis of Southwest Airlines Marketing Case Study
14 pages (3832 words) , Download 0 , Case Study
Free
The paper "Customer Service Product Analysis of Southwest Airlines" is an outstanding example of a case study on marketing. As the paper outlines, Southwest has always been known for two main things namely; it has a humorous corporate culture and has consistency in profitability for more than three decades.
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5th Bridge Mouth Scout Troop Fundraising Marketing Case Study
11 pages (2987 words) , Download 0 , Case Study
Free
The paper "5th Bridge Mouth Scout Troop Fundraising" is a perfect example of a case study on marketing. A marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Principles of Marketing Management: Case of Twinings Marketing Case Study
10 pages (2840 words) , Download 1 , Case Study
Free
The paper "Principles of Marketing Management: Case of Twinings" is a great example of a case study on marketing. As the paper outlines, R. Twinings and Co. Limited, through its marketing management, plans to change the flavor of Earl Grey to added lemon and more bergamot to make its tea more wonderful.
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Retail Marketing: Tesco Marketing Case Study
14 pages (4103 words) , Download 1 , Case Study
Free
In order for it to best target its diverse customer base, Tesco divides the target market into various specific segments. Specifically, the target market for Tesco is divided into different groups of customers with distinct similar products. The paper proposes various changes Tesco needs to make in order to remain successful in the future.
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Online Shopping and Traditional Shopping Behavior Marketing Literature review
18 pages (5105 words) , Download 0 , Literature review
Free
The paper "Online Shopping and Traditional Shopping Behavior" is a good example of a literature review on marketing. There is a notable change in consumer behavior since the emergence of the internet in the world. This development is beneficial to various businesses in the world, as they can now reach a global market.
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The Effectiveness of Social Media Marketing, Managing Brands in Social Media Marketing Literature review
19 pages (6054 words) , Download 1 , Literature review
Free
The paper “The Effectiveness of Social Media Marketing, Managing Brands in Social Media" is a spectacular example of a literature review on marketing. This chapter will review the pertinent literature to provide a background to the research questions of this study, to clarify the underlying theoretical and practical concepts of social media marketing and brand management.
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Marks & Spencer Marketing Strategies and Factors behind Those Strategies Marketing Coursework
8 pages (2056 words) , Download 0 , Coursework
Free
The paper "Marks & Spencer Marketing Strategies and Factors behind Those Strategies" is a brilliant example of coursework on marketing. Marks & Spencer is one of the UK's largest retail stores which functions in different areas like clothing, and footwear and has over 450 stores in the UK. The company also has a presence world over by having its stores in 30 countries.
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Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience Marketing Research Proposal
14 pages (4048 words) , Download 0 , Research Proposal
Free
The paper “Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience" is a thoughtful example of a research proposal on marketing. The aim of the research is to explore the effect of using social networking sites to advertise products on the mental image of customers in Saudi Arabia.
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The Feasibility of the New Grocery Home Supply from Zip-mart Marketing Research Proposal
14 pages (4226 words) , Download 0 , Research Proposal
Free
The paper "The Feasibility of the New Grocery Home Supply from Zip-mart" is an excellent example of a research proposal on marketing. As the paper outlines, Zip-mart has been in operation for about a year now, with the sole purpose of availing quality green supplies for middle-level income consumers in New York City.
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Marketing Planning Concept Marketing Essay
9 pages (2501 words) , Download 0 , Essay
Free
The paper "Marketing Planning Concept" is an outstanding example of an essay on marketing. Marketing planning is defined as the “planned action of marketing resources to achieve marketing objectives” (McDonald 2007, p. 8). The marketing planning concept indicates that an organization can identify and create its own competitive advantage through a systematic and disciplined approach to the market.
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Integrated Marketing Communication for Small to Medium Enterprises Marketing Research Paper
8 pages (2352 words) , Download 0 , Research Paper
Free
The paper “Integrated Marketing Communication for Small to Medium Enterprises" is a delightful example of a research paper on marketing. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Strategic Position Indicating in Marketing Marketing Assignment
16 pages (4887 words) , Download 0 , Assignment
Free
The paper "Strategic Position Indicating in Marketing" is a wonderful example of an assignment on marketing. Marketing is a culmination of different activities that aim towards creating value, ensuring proper communication, proper delivery and creating value for customers, society, employees and other related within the organization.
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Consumers Preferences on Mobile Phone Plan Application Marketing Term Paper
8 pages (2443 words) , Download 0 , Term Paper
Free
Two parts of the survey, one using the consumer's preferred cell phone type against his or her selective criteria and the other using distinctive design techniques on the importance of the selective criteria to the consumer are applied. Using the data collected from the survey of three consumers and analyzing using the compensatory decision rule.
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Emirates Airlines' Marketing Communications Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
Free
The paper “Emirates Airlines’ Marketing Communications" is a meaningful example of a case study on marketing. According to the American Association of Advertising Agencies, integrated marketing communications (IMC) is an idea of a marketing communications organization that recognizes the enhanced appeal of a detailed plan that assesses the strategic functions of a mix of communications.
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Internet and Electronic Marketing-Fashion Sector Marketing Case Study
12 pages (3729 words) , Download 0 , Case Study
Free
The paper "Internet and Electronic Marketing-Fashion Sector" is a perfect example of a case study on marketing. The increasing popularity of social media has played a key role in influencing how individuals and collectives interact. Online social networking websites best epitomized by Facebook, Twitter, and MySpace among others have posed significant impacts on the lives of individuals.
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The Advertising Strategy That TOMS Need to Adopt after Considering Their Target Market Marketing Case Study
10 pages (2736 words) , Download 0 , Case Study
Free
The paper “The Advertising Strategy That TOMS Need to Adopt after Considering Their Target Market" is a persuading example of a case study on marketing. Advertising holds an important aspect for all businesses as it helps to spread awareness about the product which helps to develop a pool of loyal customers.
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What Helps Organizations to Improve Their Performance Marketing Assignment
10 pages (3099 words) , Download 1 , Assignment
Free
The paper “What Helps Organizations to Improve Their Performance" is a good example of a marketing assignment. Marketing research is an integral part of management and organizations look to use it as a method through which they are able to plan their future strategies. Conducting the research helps companies to identify the different directions based on which their performance can be enhanced.
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The Role of Customer Service Apple Inc Marketing Case Study
8 pages (2361 words) , Download 0 , Case Study
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The paper "The Role of Customer Service Apple Inc" is a great example of a case study on marketing. Customer satisfaction is crucial for any corporate to survive and achieve a sustainable competitive advantage in the long run. Customer satisfaction cannot be achieved without quality service delivery.
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Sales and Distribution Management at Ryder Truck Rental Leasing Marketing Essay
6 pages (1606 words) , Download 0 , Essay
Free
The paper "Sales and Distribution Management at Ryder Truck Rental Leasing" is a wonderful example of an essay on marketing.This paper tells that Ryder Truck Rental Leasing is one of the major rental trucks leasing companies in the US which provides trucks on lease to other parties along with commercial renting.
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Commercial Application of Trend Marketing Research Paper
11 pages (3270 words) , Download 0 , Research Paper
Free
The paper "Commercial Application of Trend" is an amazing example of a research paper on marketing. Marketing is an important aspect of movies as it helps to attract audience towards the movie and with the high expenditure which has already been incurred in directing a movie, it is imperative that strategies are developed through which more and more people can be attracted to the theaters.
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Success and Potential Risks of Kids Market Consulting Marketing Case Study
11 pages (3023 words) , Download 0 , Case Study
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The paper "Success and Potential Risks of Kids Market Consulting" is an amazing example of a case study on marketing. Kids Market Consulting has witnessed a steady growth in a span of 4 years (from 2000 to 2004) in Ukraine’s market research industry. The company, however, faces increasing competition and slowing revenue in the kids, tweens, and teens market niche.
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The Marketing Objectives of Albrecht Discount Marketing Case Study
17 pages (4712 words) , Download 0 , Case Study
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ALDI thereby has segmented the market for its products where the highest relevance and weightage is being given to psychographic as it helps to understand the culture which is required to ensure that people purchase products. In addition to it, ALDI has determined the target market where the focus is primarily on housewives and office goers.
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Strategies for Marketing of a New Product Marketing Coursework
8 pages (2641 words) , Download 0 , Coursework
Free
The paper "Strategies for Marketing of a New Product" is a good example of coursework on marketing. Marketing of a new product is always a challenge and a demanding task that requires every effort and strategy. The aim of this analysis is to demonstrate how a new product will be introduced into the market.
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The Strategic Marketing Plan of Hepafa Fast Food Marketing Case Study
8 pages (2293 words) , Download 0 , Case Study
Free
The paper "The Strategic Marketing Plan of Hepafa Fast Food" is a great example of a case study on marketing. Hepafa Fast food is a fast food outlet that will be positioned at Siwaka estate along Ole Sangale Road in Madaraka – Nairobi. It will provide delicious fast food at a value prices in a clean, safe and welcoming atmosphere.
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Morgan Motor Company Marketing Case Study
11 pages (2990 words) , Download 0 , Case Study
Free
Today the Morgan company cars have the best engines performance, are environmentally friendly and efficient and people love to drive them with passion. From the beginning, The Morgan Company tried to maintain its business to capture this niche to get to the competitive superiority but now it’s the only competitor of its own.
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Segmentation and Targeting Strategy of Cadbury Pty Ltd Australia Marketing Case Study
12 pages (3622 words) , Download 1 , Case Study
Free
The paper "Segmentation and Targeting Strategy of Cadbury Pty Ltd Australia" is a great example of a case study on marketing. This report presents a case study analysis of the turnaround efforts of one Cadbury’s Ltd Pty product; Picnic Chocolate Bar which has been recently on the decline in the Australian market. The report begins with a brief company profile of Cadbury Pty Ltd Australia.
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Strategic Marketing Plan of Play Station Vita Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan of Play Station Vita" is a perfect example of a case study on marketing. The report analyzes the existing product Play Station Vita where internal and external factors will be analyzed so that the impact it has on the business prospects can be determined. This is followed by analyzing the market which will look at the segmentation, target market, positioning.
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The Scope of the Impact of the Class Action against Vodafone Marketing Research Proposal
6 pages (1782 words) , Download 0 , Research Proposal
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The paper “The Scope of the Impact of the Class Action against Vodafone" is a worthy example of a research proposal on marketing. Australia’s telecom market revenues have reflected a mild downturn since 2011, with various analysts expecting it to remain subdued over the next few years. The Australian telecommunication market is highly competitive.
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Arthritis and Osteoporosis Western Australia Background Marketing Case Study
8 pages (2118 words) , Download 0 , Case Study
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Formerly, the organization was referred to as the Western Australian Arthritis and Rheumatism Foundation. The organization was inaugurated as one of the non-governmental organizations in the year 1972. The efforts of changing the organization to become one of the non-governmental organizations were led by scholars.
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