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Marketing Essays

Result for Subject Marketing:
19917 essays
Argos Enter the Chinese Market Marketing Research Paper
13 pages (4198 words) , Download 1 , Research Paper
Free
The paper "Argos Enter the Chinese Market" is a worthy example of a research paper on marketing. The chief area of investigation of this paper is to check out the role played by the ARGOS by the process of entering the market. This paper concentrates on the continuous growth of the retailing market of China and thereby tries to find out the contributions as forwarded by Argos.
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How Companies Decide on Product, Pricing, Promotion and Distribution Policies Marketing Essay
8 pages (2089 words) , Download 0 , Essay
Free
The paper "How Companies Decide on Product, Pricing, Promotion, and Distribution Policies" is an outstanding example of an essay on marketing. Theoretically, a good marketing strategy tells us to develop our products based on the selected few P’s that have been mentioned in the paper. However, it should be kept in mind that one should not only limit themselves to just a few actors.
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes Marketing Case Study
19 pages (5606 words) , Download 0 , Case Study
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The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.
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The Prospects of Interesting New Products Company in the Australian Flavoured Water Market Marketing Case Study
12 pages (3233 words) , Download 0 , Case Study
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The paper “The Prospects of Interesting New Products Company in the Australian Flavoured Water Market  " is a wonderful example of a case study on marketing. The ever-increasing competition in the Fast Moving Consumer Good market (FMCG) segment such as the flavored water requires companies in this production line to carry out a SWOT analysis to know their positions in the market.
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Marketing Analysis of Five Asia Hotel Marketing Case Study
12 pages (3385 words) , Download 0 , Case Study
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The hotel is planning to increase the customer base from the current 15% to 40% within the year in terms of quarterly basis timescale. The strategy brings in some parts of 7Ps marketing mix which ensures that the objectives and goals of the company are achieved.
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Benefits and Value Derived by the Customers of Dyson Ltd Marketing Case Study
14 pages (3886 words) , Download 1 , Case Study
Free
Constraints are faced by all whether financial, time or resource by nature. For some entrepreneurs the constraints may be confronted at a very extent while for few others on a medium or small scale, but every aspirer has to face the struggles and hardships to make a stand among his rivals.
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Coors Breweries - Value Added Marketing and Its Related Strategies Marketing Literature review
20 pages (5531 words) , Download 0 , Literature review
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The paper “Coors Breweries – Value Added Marketing and Its Related Strategies" is a fascinating example of a literature review on marketing. Baye and Nelson (2001) give an overview of the history of the brewery by arguing that William Bass laid down the foundations of the Bass brewery in the UK in the year 1777.
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Marketing Tools of IMC - Creative Brand-Building Activities Marketing Case Study
12 pages (3148 words) , Download 0 , Case Study
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The paper “Marketing Tools of IMC - Creative Brand-Building Activities" is a persuading example of a case study on marketing. The concept of integrating marketing communication is being increasingly used by many firms. The process is, in essence, strategic integration of a variety of communication tools such as advertising, sales, promotion, personal selling, public relations, etc.
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Choosing Brand Elements to Build Brand Equity Marketing Assignment
12 pages (3146 words) , Download 0 , Assignment
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The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution.
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Market Audit Plan of Amazon Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "Market Audit Plan of Amazon" is an excellent example of a case study on marketing. Amazon.com has a foremost edge in the world of e-commerce. It has a tough competitive benefit. Conversely, like many online retailers, certain characteristics of doing business online create difficulties and need for marketing planning.
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Integrated Marketing Communication Plan for Nike Inc Marketing Case Study
18 pages (4736 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for Nike Inc" is a brilliant example of a case study on marketing. This report is based on an integrated marketing communication plan for an organization that is looking to raise its profile relating to carbon consciousness among its consumers. The report specifically introduces new products in Nike Inc.
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Customer Relationship Marketing in Non-Profit Setting Marketing Research Paper
17 pages (4443 words) , Download 0 , Research Paper
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The paper "Customer Relationship Marketing in Non-Profit Setting" is an excellent example of a research paper on marketing. This paper tells that Customer Relationship Marketing is the process of covering all marketing activities which focus on establishing, developing and maintaining successful customer relationships.
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Managing Customer Relationships at Circular Book Solutions Marketing Coursework
10 pages (3021 words) , Download 0 , Coursework
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The paper "Managing Customer Relationships at Circular Book Solutions" is a brilliant example of coursework on marketing. Circular Book Solutions is a medium level company in the provision of warehousing facilities to small publishers of books. After the books are printed and bound at a printing facility, they are shipped to Circular for handling.
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Coca Cola's Strategic Planning, Product Pricing and Marketing Research Marketing Case Study
8 pages (2157 words) , Download 0 , Case Study
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The paper “Coca Cola’s Strategic Planning, Product Pricing and Marketing Research" is a persuading example of a case study on marketing. Coca – Cola is one of the largest beverage producers and has maintained this despite the rise in its number of competitors. It has obtained a large market share worldwide with many African countries solely associating it with carbonated drinks.
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Trading the Kunst 1600 Vacuum Pump 12 Marketing Case Study
12 pages (3250 words) , Download 0 , Case Study
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A study to determine the advantage of the Kunst 1600 vacuum pump has been carried out as well as examination of the levels of competition in the potential segments. The study on the potential segments was aimed at arriving at the segment that would give the highest return in terms of sales and how customers view the new brand of vacuum pump.
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Marketing Management for Restaurant Industry: Case of Chun Po Marketing Case Study
11 pages (2969 words) , Download 0 , Case Study
Free
The paper "Marketing Management for Restaurant Industry: Case of Chun Po" is an excellent example of a case study on marketing. This is the situational analysis for Chun Po Chinese restaurant, which helps to demonstrate the internal analysis including the 7P’s of marketing, the external analysis, competitor analysis, customer analysis, and SWOT.
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Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car Marketing Case Study
11 pages (3319 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for the Ford 2011 Fusion Hybrid Car" is a perfect example of a case study on marketing. The author of the paper states that marketing communication is the process by which a firm’s information and its offerings are released to a certain segment of the market (Allred, et al, 2007).
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Marketing Plan fof Chun Po Restaurant Marketing Case Study
12 pages (3456 words) , Download 0 , Case Study
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The paper "Marketing Plan for Chun Po Restaurant" is a perfect example of a case study on marketing. Chun Po is a restaurant in Australia which is offering Chinese cuisine and has been successful in it. The restaurant has been successful and is looking towards devising ways to improve their methods of operations.
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Brand Marketing of Red Bull Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
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The paper "Brand Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull Company was officially launched in Austria, the year 1987 by Dietrich Mateschitz as the founder. He had been employed as a marketing executive for many other companies dealing in toothpaste and cosmetics.
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Building Brand Equity for Red Bull Marketing Coursework
7 pages (2175 words) , Download 0 , Coursework
Free
The paper "Building Brand Equity for Red Bull" is a great example of a term paper on marketing. Brand marketing for Red bull has undergone a broad evolution to build brand equity as an acceptable energy drink product. This aggressive growth was due to the company’s marketing strategy which was aimed at more customer satisfaction.
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Last Chances Juicy Drinks Marketing Case Study
11 pages (3409 words) , Download 0 , Case Study
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The company’s promotion of its non carbonated soft drinks with a nutritive value has made it responsive to the consumer needs consequently becoming a favourite soft drink vendor to most European consumers. The health benefits associated with the drinks because of their nutritive value has given Last Chance a niche over their competitors.
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Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website Marketing Coursework
12 pages (3271 words) , Download 0 , Coursework
Free
The paper "Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website" is a good example of coursework on business. Corporation of Hilton Hotels is a top hospitality firm that owns more than 2000 hotels across the world. The international arm of the company, Conrad Hotels, has a presence in Australia, Ireland, England, Belgium, Egypt, Hong Kong, Turkey, and Singapore.
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Strategic Marketing Management of Halfords Bicycle Marketing
12 pages (3618 words) , Download 0
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The paper "Strategic Marketing Management of Halfords Bicycle" is a perfect example of a business plan on marketing. Fredrick Rushbrooke established Halfords Bicycle Group in the late 1800s in Birmingham in the United Kingdom, dealing with large-scale production and sale of ironmongery. In the 1940s, the company bought the Birmingham Bicycle Company (Halfords Bicycle, 2010).
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Marketing Strategy Deployed by the Coca-Cola Company to Promote Coke Zero Marketing Case Study
7 pages (2000 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy Deployed by the Coca-Cola Company to Promote Coke Zero" is a worthy example of a case study on marketing. The success of an organization in the business environment mainly depends on its marketing strategy. The same aspect was highly taken into consideration by the Coca- Cola Company as they were launching their new products into the market.
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Brand Marketing of the Nivea Marketing Assignment
7 pages (2164 words) , Download 0 , Assignment
Free
The paper "Brand Marketing of the Nivea" is a wonderful example of an assignment on marketing. What are the brand image and sources of equity for the Nivea brand? Lee, Lee, and Wu (2009) define a brand image as a brand’s perception as reflected by brand association embedded in the consumer’s memory. These associations refer to any brand feature within the user’s memory.
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Coke, Budweiser and Nike - How Brands Become Icons Marketing Literature review
12 pages (3302 words) , Download 0 , Literature review
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The paper “Coke, Budweiser and Nike - How Brands Become Icons" is a thrilling example of a literature review on marketing. Branding is one of the key strategies often employed by businesses to capture the attention of consumers. Consequently, brands are all over and thus, they have become a familiar part of many people’s lives.
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Compensation References by a Passenger of Virgin Atlantic Airways Marketing Assignment
10 pages (2940 words) , Download 0 , Assignment
Free
The paper “Compensation References by a Passenger of Virgin Atlantic Airways" is a breathtaking example of an assignment on marketing. This paper is about the summary of the literature used that supports the solutions and compensation references with regards to the letter of complaint filed by a passenger of Virgin Atlantic Airways.
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How E-Marketing Is Beneficial Marketing Assignment
8 pages (2226 words) , Download 0 , Assignment
Free
The paper "How E-Marketing Is Beneficial" is a wonderful example of an assignment on marketing. The website's evaluation was conducted with the main aim of establishing whether they meet the requirements for their respective classes of E-commerce. The evaluation found that the Marketo website is of acceptable standards and meets the basic standards for a B2B website and seems very professional.
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The Internet Marketing of an Online Game Development Company Marketing Assignment
9 pages (2643 words) , Download 0 , Assignment
Free
The paper "The Internet Marketing of an Online Game Development Company" is a wonderful example of a term paper on marketing. The orientation of people towards the online gaming industry and using it as a portal to develop an interface with the customer by providing them the situation which they will face in the real life will ensure that customer experience enhances.
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Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
Free
The paper "Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for" is a good example of a case study on marketing. This report gives an overview of game development, which leverages the recruitment need of armed forces that use games as a recruitment portal for defense force recruits. It shows the plan for online game development.
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Marketing and Customer Service Component in Australian Outback Marketing Assignment
12 pages (3892 words) , Download 0 , Assignment
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The paper “Marketing and Customer Service Component in Australian Outback" is a persuading example of a case study on marketing. In the business world today, there is great emphasis on the quality of service a company or rather any business offers.
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Market Segmentation of McDonalds Marketing Case Study
12 pages (3189 words) , Download 0 , Case Study
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The paper “Market Segmentation of McDonald's" is a fascinating example of a case study on marketing. The article is more focused on achieving a complete market segmentation of McDonald's. The article focuses on a primary target audience. The main targets aimed by the market segmentation are children.
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How Preferred Brands Relate to Different Types of Self-Concepts Marketing Assignment
6 pages (1659 words) , Download 0 , Assignment
Free
The paper "How Preferred Brands Relate to Different Types of Self-Concepts" is an amazing example of an assignment on marketing. My favorite brands are TAG HEUER and HUGO BOSS. TAG HEUER range of products includes luxury wristwatches, chronographs, glasses, eyewear, fashion accessories, and cell phones.
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Marketing Strategy for the Bravo Dog Food Company Marketing Case Study
22 pages (6171 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy for the Bravo Dog Food Company" is a fascinating example of a case study on marketing. China’s economic recuperation has resulted in the robust value and growth of the pet industry among others. The trend of pet humanization has increased thus positively enhancing the demand for pet products.
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TOWS Matrix in Understanding the Strategic Options of Companies Marketing Assignment
9 pages (2614 words) , Download 0 , Assignment
Free
The paper "TOWS Matrix in Understanding the Strategic Options of Companies" is an outstanding example of an assignment on business. It is apparent that in the past, most firms classify their strengths and weaknesses, and threats and opportunities in the external environment. However, what is frequently disregarded is that mixing these aspects may necessitate unique strategic choices.
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Major Decision Making Marketing Assignment
10 pages (2929 words) , Download 0 , Assignment
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The paper "Major Decision Making" is a wonderful example of an assignment on marketing. This paper demonstrates the formulation of a decision matrix and the application of the compensatory rule in making the final decision. It commences with the decision matrix and goes ahead to show how three individuals: Mathew, Mary, and Peter, apply it to make individual choices.
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Mars Petcare Planning to Enter to India Market Marketing Case Study
20 pages (5569 words) , Download 1 , Case Study
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The paper "Mars Petcare Planning to Enter to India Market" is an amazing example of a case study on marketing. People have increasingly become aware of the benefits that accrue to them when they have pets. Some of these benefits include companionship and the human desire to always having someone or something that can eliminate loneliness.
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Advertising and Marketing Strategy of Coca-Cola Company Marketing Case Study
9 pages (2822 words) , Download 0 , Case Study
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The paper "Advertising and Marketing Strategy of Coca-Cola Company" is a good example of a case study on marketing. For any business organization to be successful in its ventures, it should have processes that will allow it to concentrate and focus its limited resources on the greatest chances to increase its sales so as to achieve a competitive advantage in the market (Kochan, 1997).
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Relationship Marketing Helps to Understand the Customer Characteristics Marketing Essay
8 pages (2209 words) , Download 0 , Essay
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The paper “Relationship Marketing Helps to Understand the Customer Characteristics" is a motivating example of an essay on marketing. Relationship marketing is an old concept but the importance of relationship marketing is growing as people look towards retaining existing customers. The concept of relationship marketing is been used since the 80s.
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Customer Service in the Citibank Australia Bank Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
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The paper "Customer Service in the Citibank Australia Bank" is an excellent example of a research proposal on marketing. Citibank Australia was established in 1985 as one of the first overseas financial institutions to be issued with a banking license in the country. It is also one of the leading foreign banks in Australia.
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Market Attractiveness Zappa 361 Maximum Marketing Case Study
8 pages (2232 words) , Download 0 , Case Study
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The second section looks at why the product was launched. This is supported by numerous needs to tap market segments by a superior product. The third section examines how the firm would segment its intended market so that they are effectively catered for. However, this drug is to be used by all irrespective of age, gender, and economic status.
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An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax Marketing Case Study
12 pages (3429 words) , Download 0 , Case Study
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The paper “An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax" is a pathetic example of a case study on marketing. Global warming is mainly caused by greenhouse gases emission. Australia relies a lot on coal for electricity generation and as such, it is said to emit the highest amount of greenhouse gases among the developed countries.
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Role of Marketing Communications Marketing Assignment
12 pages (3286 words) , Download 0 , Assignment
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The paper "Role of Marketing Communications" is a good example of an assignment on marketing. Marketing communication is a management process that an organization uses to engage with different audiences it has. When an organization understands the communications environment of an audience well it can be able to provide messages to the various groups of stakeholders.
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Thailand Toyota Camry Hybrid IMC Strategy Marketing Case Study
10 pages (3123 words) , Download 0 , Case Study
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The paper "Thailand Toyota Camry Hybrid IMC Strategy" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that Integrated Marketing Communication (IMC) could be defined as the use of diverse means of marketing to achieve better results as would have been achieved by one single marketing strategy.
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Strategic Sales and Sales Management Marketing Assignment
6 pages (1944 words) , Download 0 , Assignment
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The paper "Strategic Sales and Sales Management" is a worthy example of a marketing assignment. A sales manager has greater responsibilities than a sales representative. Sales management requires leadership capabilities. Having no prior experience in management, the new post of a sales manager may present various hurdles that may affect performance but with time and training can be overcome.
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Marketing Strategy and Management Marketing Assignment
8 pages (2247 words) , Download 0 , Assignment
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The paper "Marketing Strategy and Management" is a worthy example of an assignment on marketing. Indeed, with “equity worth NZ$67 million, an annual turnover NZ$39 million, an after-tax surplus of NZ$11 million, and considered as the most profitable trust in New Zealand”, one cannot doubt that the ILT is a success story.
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Marketing Analysis of Coca-Cola Zero Marketing Case Study
13 pages (3578 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Coca-Cola Zero" is a perfect example of a case study on marketing. Satisfaction is closely associated with the word marketing, or to say that satisfaction and marketing have the same meaning will be accurate and exact. In fact, marketing links with the standard of living and more important the life of a common person.
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What Benefits Are There for Internet Marketers Using Google Plus Marketing Literature review
8 pages (2387 words) , Download 0 , Literature review
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The paper “What Benefits Are There for Internet Marketers Using Google Plus?" is a motivating example of a literature review on marketing. Marketing has been perceived as being part of everyday life. This is based on the fact that each and every commercial enterprise and majority of non-commercial activities undertake some form of marketing.
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Economic, Social and Cultural Implications for Marketing Opportunities Marketing Term Paper
8 pages (2188 words) , Download 0 , Term Paper
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The paper “Economic, Social and Cultural Implications for Marketing Opportunities" is an exciting example of a term paper on marketing. The numbers of business organizations and companies operating internationally have continued to grow constantly. It is indisputable that the world is opening up for foreign companies and new destinations in the organizations’ business.
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Customer Commitment and Emotions Marketing Assignment
9 pages (2645 words) , Download 0 , Assignment
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The paper "Customer Commitment and Emotions" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006). Lack of customers implies that the organization has no profits and no market value.
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