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Marketing Essays

Result for Subject Marketing:
19702 essays
London Ships of Historic Interest Partnership Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
In the years to come, the London ships hold exceptional promise and a sound marketing strategy, based on current market research on this subject, could throw up interesting propositions. The main audience could be school and college goers, research scholars in ancient British maritime history and other people.
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Strategic Marketing Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Marketers adopt various parameters to segregate their customers.  Segmentation provides the marketers with a specific market audience to whom it needs to cater. Marketers can thus match their product or service offering with its targeted customers. This helps in creating the focus for an organization.
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International Marketing: AT&T Inc Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
The author states that the board of directors is considering a couple of options, Poland or Brazil. As a responsible and concerned employee of the firm, he would like the board of directors to prefer Brazilian market rather than the Polish market. The Brazilian market offers many distinct advantages over the Polish market in terms of exchange rate.
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An Analysis of Coca-Colas Marketing Strategy Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
In today’s global economy, a number of multi-national corporations are rethinking how to identify their product brand, how to increase their market share and how to position the company to be responsive in a global marketplace. Global marketing is characterized by intense competition by firms within a given industry.
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Factors Affecting Consumption And Buying Decision Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
Factors such as belief and behavior do play a major role in attitude formation that the most important is a consumer’s overall evaluation that goes to form the core of an attitude. However, consumer attitudes can be influenced by other tangible attributes of the product such as packaging, layout, and design that act as stimuli for the product.
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A Customer Service Activity Marketing Essay
6 pages (2067 words) , Download 3 , Essay
Free
In a service business, customers are going to have unique problems that require resolution, with some customers being more accommodating and cooperative than others. In order to manage these situations, employees need to have interpersonal skills and knowledge of basic human psychology to manage these diverse encounters effectively. 
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Grocery Bags Developed by Recycled Paper Materials Marketing Coursework
5 pages (1562 words) , Download 0 , Coursework
Free
The goal is to make the business’ brand name recognized and make ordering volume packages convenient for international clients. These can be produced with graphic arts companies and other publication organizations at a relatively low cost or produced by in-house marketing talent for online presentation. 
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Professionalism in Public Relations Marketing Coursework
9 pages (2517 words) , Download 3 , Coursework
Free
PR practice, in the world and presumably even in Australia, is not viewed by the public with trust and confidence not because the practice as a whole sorely lacks standards of professionalism but because there are a few practitioners who do practice very low standards of professionalism and have sullied it as a whole.
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East Street Market Marketing Coursework
5 pages (1523 words) , Download 0 , Coursework
Free
Because of the presence of the market, they have a closer spot for shopping due to which, they do not have to travel to faraway places for shopping. They just have to walk in the market. The problem that they face because of the presence of a market is that there are noise and crowd of people going here and there due to which, some discomfort can be felt.
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Factors Affecting The Adoption Of Internet Marketing Marketing Case Study
21 pages (5250 words) , Download 2 , Case Study
The aim is to focus on the marginal utility of the eCommerce website and the overall benefits of the implementation. The implementation of the e-business strategy will prove to be beneficial for the company only if the company will gain a better position in the market as well as if the performance to the customers becomes better and improved.
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Website and Internet Marketing Campaign for United Matbouli Group Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The report highlights the important elements that go toward making a website usable and explains why it is important to have a clear objective for a website. Some general marketing strategies commonly employed on the internet are described. A study of Saudi internet users in general and the state of e-commerce in Saudi Arabia is made 
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The Market Position of M&S Marketing Case Study
8 pages (2261 words) , Download 1 , Case Study
Free
Recession period makes the economy vulnerable by hitting its sore spots. The profitability of most of the industry declined drastically because of it. The financial crisis during 2008-09 was one of the worst that the economy had experienced so far. Companies faced incredible losses and many of them even went bankrupt. 
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How Did Studying Theories Help to Understand the Relations Between Consumers and Producers Marketing Term Paper
8 pages (2303 words) , Download 2 , Term Paper
Free
The first theory that I would be incorporating in my paper is the uses and gratification theory, which also serves as the basis of one of the approaches of mass media. Examining the theory itself, it advocates that the audiences or the consumers seek to have certain kinds of their needs fulfilled by using media as a tool. 
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Marketing Audit: Motorola Company Marketing Case Study
6 pages (2196 words) , Download 3 , Case Study
Free
Analysts predict strong growth in the cell phone manufacturing industry. This growth is expected to be in the developing markets where the customer's density is high but the purchasing power is low. Such a forecast is pressuring the company to lower the price as far as possible as a result of which the operating margins are reducing day by day.
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Target Market: Red Bull Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
The author states that Red Bull energy drink provides a low calorie, low-fat substitute for other marketed energy supplements that make this product appealing to a wide variety of different demographics across the globe. In a convenient drink, consumers can satisfy their health-conscious attitudes.
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Foreign Market Entry Marketing Dissertation
13 pages (3250 words) , Download 2 , Dissertation
Free
The author states that within the statistics there are a number of key factors that require serious consideration within the development of a market entry and marketing plan, according to these specific demographic facts. These facts and figures include the population distribution, the ethnic makeup of the population.
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The Role of Market Segmentation Marketing Essay
6 pages (1642 words) , Download 1 , Essay
Free
For example, the weather conditions in England are fairly unpredictable with warm summers and cold winters with a fair bit of rainfall throughout the year which gives scope for varieties of body lotions. Light body lotions are basically used in summer along with heavier moisturizer to protect one’s skin from dryness.
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What is Marketing Research Marketing Term Paper
9 pages (2553 words) , Download 2 , Term Paper
Free
Nearly all organizations spend a significant portion of their revenues to carry out market researches in order to gain valuable knowledge about the market and their competitors. It is worth mentioning that the market is always at the nucleus of countless activities that take place, on a continuous basis.
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Key Ethical Issues in Marketing to Children - Has Marketing to Tweens Gone Too Far Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the paper, business operations can harm society even with the benefits that businesses provide. The point of adhering to corporate social responsibility is either to minimize or eliminate the possible harms of business to society while seeing to it that services and satisfying the needs of the customers remain its primary objectives.
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Types of Marketing Strategies Followed by Chick-Fill-A Marketing Case Study
5 pages (1306 words) , Download 0 , Case Study
Free
The customer might turn out to have a high future worth but might be spending in rival casinos. Such customers were then wooed by giving incentives to come back to Harrah’s. Some of these incentives were free coupons for the next visit, free stay at any property of Harrah’s on a spend of more than a particular amount and so on.
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Consumer Making Decision & Behavior Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
The 2005 Nissan Maxima’s radical campaign was one of the hot wheels that would burn up city streets. The advertisement by Nissan Maxima showed a charred bicycle that was hanging at a parking sign, a parking meter that had lost its top and its coins were spilling to the ground where there was a pool of molten metal. 
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The Impact of the Advertising and Marketing for the Brand Sainsburys Marketing Case Study
10 pages (2844 words) , Download 2 , Case Study
Free
Promotion is basically an activity that increases sales and pushes the brand to run well in the market. For promoting a product the back plan for branding is very important which is basically gives the lingering effects in the mind of the customer but to convert that effect to real-time sales, the promotion is very important.
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Marketing Library & Information Services Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The value of information services can be accomplished by improving the marketing strategies that help in building the organization’s image. The customer-oriented strategies are significant in developing focused and efficient information services that create a good reputation for the parent organization. 
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Integrated Marketing Communications: How Companies are Assessing Carbon Consciousness among Consumers Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
While it has been observed that “brand recognition is more than mere brand awareness”, this aspect of marcom has been conceptualized as “a result of the brand perception” (van Gelder, 2005, “The Brand Recognition”), thereby differentiating it from brand awareness which is a function associated with communications only. 
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Advertising and Promotions: J Sainsbury PLC Marketing Assignment
10 pages (2803 words) , Download 2 , Assignment
Free
There are several models to be followed for the positive impact of the advertising strategy. The Nash equilibrium is always preferred to make positive advertising strategy. Mainly there are two general categories of Nash equilibrium strategies. The open-loop equilibrium and the closed-loop equilibrium.
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UK's Regulatory System Marketing Report
6 pages (1600 words) , Download 1 , Report
Free
Historically, two approaches were adapted to regulate the financial services industry i.e. multiple institutions overseeing the industry and single-institution performing the same job. Both approaches have their limitations and strengths and historically, it has been observed that countries adapted both these approaches with a certain degree of failure and success.
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Marketing Strategy for Developing Solar Panels in Australia Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
This project has as its background the carbon emission plan, through which the Australian Government has endeavored to reduce carbon emission by increasing renewable energy generation. It can be expected that the renewable energy industry and other allied industries like that of manufacturing devices like a solar panel will grow at a high rate in the coming years. 
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Carls Jr. Marketing Plan Marketing Research Paper
7 pages (1984 words) , Download 2 , Research Paper
Free
As the paper outlines, Carl’s Jr. has planned that it would establish a store at Gold Coast, QLD where it would offer most of the American food products because of resemblance in tastes and desires. The company will target middle and elite class people that could afford quality food products at reasonable prices.
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The Role of Perception in the Design of Effective Marketing Activities Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
In designing strategies for specific products or services, marketers embrace societal needs and ethical business practices because ethics, like preference, may be considered a product of values. To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues.
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Paranormal Activity: Marketing Analysis Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The more the demand of the audience members, the higher the profit becomes. The goal is to make the movie a blockbuster hit as well as for the studio to get back the money that they spent in making the film. This goal is somewhat achieved by the film festivals that are organized each year across the globe. 
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Determining the Price of a Product to Maximize Profits Marketing Assignment
6 pages (1321 words) , Download 0 , Assignment
Free
The entry barriers in a market are basically being implemented in those market structures where the scope of profit-making is quite high, unlike in perfectly competitive ones, where every player earns a normal profit. Such barriers could arise either due to government regulations or any particular market player's competitive advantages.
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Agriculture and Food in International Trade Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The small firms, on the other hand, comply with the basic public standards and at times even neglect them since some are far from the rural settings where authorities take less note of. These firms also produce in small scale and considering that it is the poor people who depend on their produce more, they do not cater for the demand affectively
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Business to Business Marketing Management of Kunst Vacuum Pumps Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The pumps can evaluate chambers to almost perfect vacuum and work efficiently at a lower pressure as against their competing models in the market. Presently Kunst holds about 60% of the market share in a scientific laboratory, healthcare, and industrial applications. Atler GmbH has acquired Kunst to enter the American market. 
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International Marketing Marketing Essay
6 pages (1643 words) , Download 0 , Essay
Free
Generally, the differentiation of markets implies that companies will seek to understand specific customer needs beyond national coverage limits. Obviously, depending on the location and specific cultural features, customers will tend to hold different perceptions toward the same product; this product's needs will differ.
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Sales Management Role Plays Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
It has been more than 30 years now that Caitlyn notebooks have empowered countries, communities, customers and people all across the globe to use technology to realize their dreams. It provides quality products that help customers to achieve more where ever they are, be it home, work, school or anywhere in the world.   
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Tanzania's Tourist Marketing Marketing Report
5 pages (1573 words) , Download 0 , Report
Free
The management of Tanzania can tie-up with different travel agencies to promote the tourism brand present there. One significant problem in this region is that few flights come to this place. The management must work to make this place more accessible to the outer world. Entering a tie-up program with some airlines can be a good idea to promote tourism.
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International Trade: Physical Distribution Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Customers need to buy under competitive and free markets and there should not be any kind of impositions or restrictions on their buying preferences. Any agreement or strategic partnerships, in essence, would be laying restriction for competitive business and this, by far, while benefiting individuals, in real terms do not help trade. 
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Marketing Analysis on the Johnny Rockets Group Management Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This report attempts to analyze the strategies that can be put in the marketing plan in order for the organization to remain a leader in the fast food industry. As the tet has it, the main objective is to increase corporate business by 10 percent which requires an initial investment of $875 000.
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FlyHigh Airline Marketing Plan Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In today’s business environment, the airlines have become a major global industry, the size of which runs into millions of dollars. Over time, there has been an increase in the number of the budget airlines which have managed to compete with the global powerhouses with their cost-effective environment.  
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E-Mail Marketing at IETQAC Marketing Article
2 pages (500 words) , Download 0 , Article
Free
The author states that the organization provides facilities for the international teacher registration, allowing teachers, educators, instructors, trainers, and academics internationally to register all their details online rendering prospect employers and students COME TOGETHER. And in IETQAC quality certification program is the most popular.
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The Australian Gold Coast Marketing Essay
6 pages (1705 words) , Download 1 , Essay
Free
Gold Coast offers Halal food for them which is a clear indication of the genuine effort that enhances cultural integration in the show. Halal food refers to food permissible according to Islamic law. In fact, there is a Gold Coast Halal Certification Services that is authorized to certify that a particular item is halal.
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Significance of Consumer Psychology in Strategic Marketing Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
Analysis of consumer psychology is a vital ingredient of market strategy as it helps to understand the changing preferences of the customers. In a highly competitive environment of global business, it is important that a trend in the customers’ needs and requirements are studied in advance so that an appropriate strategy could be developed to maintain a competitive advantage.
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Marketing a New Product: Starbucks Marketing Case Study
6 pages (2166 words) , Download 2 , Case Study
Free
Starbucks coffee has the reputation of serving the best coffee worldwide. Since it was established, it has developed into more than just a coffee outlet. It is now available at local grocery stores at its home country and its stores have evolved from traditional cafés into a place where one can work and as well as relax during work.
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Principles and Practice of Marketing Marketing Assignment
9 pages (2553 words) , Download 2 , Assignment
Free
The paper aims at discussing the two major methods, i.e. quantitative research, and qualitative research. Firstly, a brief of the two methods has been discussed, following which a comparison of the two methods is discussed taking into account the academic and management researches.
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Marketing Strategy of Colgate-Palmolive Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The plan will change the whole package, the design and increase its prices so as to maximize profits and market share. Joshi (2005) described that the packaging used should be more appealing. Price and quality strategy should be introduced in order to offer products of a higher quality than the competitors.
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Toyota Prius Hybrid way: principles Marketing Business Plan
5 pages (1657 words) , Download 0 , Business Plan
Free
A marketing plan is an important part of the entire marketing campaign. The above-discussed marketing plan is prepared for the Toyota Prius Hybrid car in the context of the Singapore market. Major marketing objectives are in regard to the sales, market share, and profit. In order to achieve these objectives within the given time period.
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Position of Cadbury's Chocolate in India Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The success of Cadbury’s can be estimated from the fact that it has become a generic name for chocolates in India. In most parts of the country, a customer is generally found to ask the shopkeeper for a ‘Cadbury’ while intending to purchase chocolate. The name Cadbury’s comes to the mind when someone thinks of buying a gift on a special festive occasion like Diwali. 
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Strategic Marketing Managment of Reebok Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
This research will begin with the statement that changing the market according to relevance and expectations is one of the driving forces of any corporation.  The case study of Reebok shows that there are specific aspects that are leading to changes as a part of the company and the brand name.  Tapping into specific target markets is helping Reebok to continue to expand its products. 
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Business Organisation and Policy: UK Food Retail Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Offers can be exploited as the competing suppliers as they may reduce their prices to a minimum which would lead to devious behaviors by the supermarket buyers. Buyers may never show any loyalty to any particular store, they will always go for those stores from where they will get their products in reasonable prices
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Market Environment of Londons Ship Partnership Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that London Ship Partnership wants to build a brand of the company and market all historical ships present in their vessels, so that they can increase the awareness in international arena about the brand, past achievements and increase revenue for betterment of the organization.
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