Marketing Essays

The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?

This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.

The paper tells that Wellcome trust also funds individuals carrying out technological research on the health challenges present in a setting they have chosen. The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research.

There has been significant conflict between the Airbus and Boeing airliners. This is with regard to product delineation. Their product advancement strategies are extremely crucial in establishing a competitive edge in the market.

Omega Ladymatic watches started off bearing characteristics of typical women watches including small size and less comprehensive design detail. However, the rise of corporate women who are just as aggressive as their male counterparts has led to design alterations that have increased the size of the dials.

The focus of this work involves developing a modern facility which will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.

Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).

Research Background Online shopping is a form of electronic commerce that effectively allows all consumers to directly purchase items or services from the vendors via the internet from anywhere and anytime of the day or night. The first application of the World Wide Web for the purposes of commercial transactions was in the year 1994, as a media for online banking, for opening of online pizza shops, Netscape’s SSL verses encryption standards for the purposes of securing data that were being transmitted from one terminal to the other.

More often, products that have greater emotional quotient with humans are difficult to sell. For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are few examples of complex products/services (Waller, 1999).

The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.

Promotion is needed for making the people aware of the products produced by the business concern. The price element is of special significant as it enables the concern to cover the different costs of the business house as well as attract the customers for purchase of the product

From the product development to review of after sales services, e-business and internet play key part in the flow of data, not only inside individual business but also between businesses of an individual or multiple companies. The internet based system has engrossed special concentration because of the market expansion and impact on business structures internationally (Park & Yun, 2004).

Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create common benefit for all those involved.

It will also try to assess and understand the influences of products on the consumers’ behavior and how it takes place with reference to market decisions they undertake. The reader should understand the different consumer behaviors that are usually portrayed at the market place that make buyers opt for certain goods and not others.

The continuing expansion and progression of technology has broken all geographical barriers and has created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.

McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.

Prior to staring the business, it is paramount to conduct adequate research to find out the best market to venture. Entrepreneurs must come up with strategies that afford them a position ahead of the competition. When thinking of starting a business, measures should be taken to minimize the expenditure and maximize profits.

The firm has over 273,000 employees worldwide. The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle class families.

TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.

When a customer possesses knowledge about a certain product on sale, the customer feels confident when making decisions pertaining to making purchases of the said product or service. On the other hand, if a customer does not have any information concerning a certain product or service, the customer may be easily misled.

This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.

Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.

According to Cowell (2005), the government plays the main role in the creation of appropriate marketing and business environment. All factors and strategies involved in business operations revolve around the government. The most important factor that governments should consider in the creation of proper business channels is the safety of commodities and entrepreneurs.

The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.

The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.

The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.

Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.

Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.

Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.

However, it is been faced by stiff competition from alternative vocational options of which this marketing plan proposes to eliminate. This plan evaluates the various strengths and weaknesses of the organization and further assesses the various opportunities and threats that are likely to hinder success of the organization.

Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.

My knowledge on the extensive range of the instruments that are commonly used in the financial service trade extremely improved. This further enhanced my insight on various financial services like, retail investments, private banks and corporate investments.

Due to its long years of existence in the automobile as well as the business sector, the company has a lot of history associated with it. Talking in regards to the initial days of the world’s most popular automobile company, it can be said that General Motors was founded in the year 1908 by William Billy Durant.

She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.

The social media platform is an important channel for carrying out the marketing campaigns for the promotion of the products and services. The marketing plan of the business could be implemented at a much faster pace through the tools of social media marketing.

The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.

But for the fulfillment of both of these motives, demand for money depends on income. People also prefer to hold money as an asset for speculative purposes. The speculation depends on the interest rates and income since they are volatile in nature. For example, people hold more money when they expect a fall in bond price which will result in negative income, so as to meet the contingencies that would be arising at that point of time.

Innovative ideas among scientists and doctors resulted in numerous inventions and discoveries in the field of medical practices. These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.

Like all the German carmakers, BMW AG is also facing serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers and identifying opportunities for the company.

Diversity can be in terms of ethnicity, race, sexual orientation, race, age, religious beliefs, gender, and socio-economic dimensions. It is the exploration of these dissimilarities in a positive, safe, and nurturing environment. Marketers need to understand each group of people and move beyond simple tolerance to celebrate and embrace the rich ideologies of diversity when marketing in a particular country or region.

According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.

In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.

Internet marketing entails the use of email and web to advertise or promotes brands in the market with an aim of increasing consumer awareness resulting to high sales. Three major areas that make up the internet marketing include email marketing, social media marketing and web marketing.

The firm has done well by becoming the industry leader, but they belong to an industry in its maturity stage. Other major bookselling stores such as Borders recently went out of business. Barnes and Nobles has taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music and video games.

Supernova ltd. a German based firm is planning to enter the Australian market with the aforementioned product. There is a huge scope for the product to get success in Australia as the consumers are very much keen to try to new and innovative products. The main objective of the project is to analyze the demand of this particular product in Australia and to know about the consumer’s acceptance of new & innovative products.

This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.

It primarily assists the organisations in performing business operations with better societal development as along with enhancing the margin of profitability. Moreover, it also facilitates an organisation in building better interrelation with the people involved with an organisation that eventually helps it to enhance the operational performances as well as the productivity of the employees (Ferrell & et.al., 2012).

Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.

Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance cost. In this way, the Toyota brand over a period of time has earned remarkable reputation for its impeccable reliability.

The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.