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Marketing Essays

Result for Subject Marketing:
19897 essays
Last Chances Juicy Drinks Marketing Case Study
11 pages (3409 words) , Download 0 , Case Study
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The company’s promotion of its non carbonated soft drinks with a nutritive value has made it responsive to the consumer needs consequently becoming a favourite soft drink vendor to most European consumers. The health benefits associated with the drinks because of their nutritive value has given Last Chance a niche over their competitors.
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Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website Marketing Coursework
12 pages (3271 words) , Download 0 , Coursework
Free
The paper "Hilton Hotel Web Site In Australia and ACCOR Hotel In Australia Website" is a good example of coursework on business. Corporation of Hilton Hotels is a top hospitality firm that owns more than 2000 hotels across the world. The international arm of the company, Conrad Hotels, has a presence in Australia, Ireland, England, Belgium, Egypt, Hong Kong, Turkey, and Singapore.
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Strategic Marketing Management of Halfords Bicycle Marketing
12 pages (3618 words) , Download 0
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The paper "Strategic Marketing Management of Halfords Bicycle" is a perfect example of a business plan on marketing. Fredrick Rushbrooke established Halfords Bicycle Group in the late 1800s in Birmingham in the United Kingdom, dealing with large-scale production and sale of ironmongery. In the 1940s, the company bought the Birmingham Bicycle Company (Halfords Bicycle, 2010).
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Marketing Strategy Deployed by the Coca-Cola Company to Promote Coke Zero Marketing Case Study
7 pages (2000 words) , Download 0 , Case Study
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The paper "Marketing Strategy Deployed by the Coca-Cola Company to Promote Coke Zero" is a worthy example of a case study on marketing. The success of an organization in the business environment mainly depends on its marketing strategy. The same aspect was highly taken into consideration by the Coca- Cola Company as they were launching their new products into the market.
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Brand Marketing of the Nivea Marketing Assignment
7 pages (2164 words) , Download 0 , Assignment
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The paper "Brand Marketing of the Nivea" is a wonderful example of an assignment on marketing. What are the brand image and sources of equity for the Nivea brand? Lee, Lee, and Wu (2009) define a brand image as a brand’s perception as reflected by brand association embedded in the consumer’s memory. These associations refer to any brand feature within the user’s memory.
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Coke, Budweiser and Nike - How Brands Become Icons Marketing Literature review
12 pages (3302 words) , Download 0 , Literature review
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The paper “Coke, Budweiser and Nike - How Brands Become Icons" is a thrilling example of a literature review on marketing. Branding is one of the key strategies often employed by businesses to capture the attention of consumers. Consequently, brands are all over and thus, they have become a familiar part of many people’s lives.
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Compensation References by a Passenger of Virgin Atlantic Airways Marketing Assignment
10 pages (2940 words) , Download 0 , Assignment
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The paper “Compensation References by a Passenger of Virgin Atlantic Airways" is a breathtaking example of an assignment on marketing. This paper is about the summary of the literature used that supports the solutions and compensation references with regards to the letter of complaint filed by a passenger of Virgin Atlantic Airways.
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How E-Marketing Is Beneficial Marketing Assignment
8 pages (2226 words) , Download 0 , Assignment
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The paper "How E-Marketing Is Beneficial" is a wonderful example of an assignment on marketing. The website's evaluation was conducted with the main aim of establishing whether they meet the requirements for their respective classes of E-commerce. The evaluation found that the Marketo website is of acceptable standards and meets the basic standards for a B2B website and seems very professional.
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The Internet Marketing of an Online Game Development Company Marketing Assignment
9 pages (2643 words) , Download 0 , Assignment
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The paper "The Internet Marketing of an Online Game Development Company" is a wonderful example of a term paper on marketing. The orientation of people towards the online gaming industry and using it as a portal to develop an interface with the customer by providing them the situation which they will face in the real life will ensure that customer experience enhances.
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Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
Free
The paper "Website Planning Report for Armed Forces Who Use Games as a Recruitment Portal for" is a good example of a case study on marketing. This report gives an overview of game development, which leverages the recruitment need of armed forces that use games as a recruitment portal for defense force recruits. It shows the plan for online game development.
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Marketing and Customer Service Component in Australian Outback Marketing Assignment
12 pages (3892 words) , Download 0 , Assignment
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The paper “Marketing and Customer Service Component in Australian Outback" is a persuading example of a case study on marketing. In the business world today, there is great emphasis on the quality of service a company or rather any business offers.
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Market Segmentation of McDonalds Marketing Case Study
12 pages (3189 words) , Download 0 , Case Study
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The paper “Market Segmentation of McDonald's" is a fascinating example of a case study on marketing. The article is more focused on achieving a complete market segmentation of McDonald's. The article focuses on a primary target audience. The main targets aimed by the market segmentation are children.
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How Preferred Brands Relate to Different Types of Self-Concepts Marketing Assignment
6 pages (1659 words) , Download 0 , Assignment
Free
The paper "How Preferred Brands Relate to Different Types of Self-Concepts" is an amazing example of an assignment on marketing. My favorite brands are TAG HEUER and HUGO BOSS. TAG HEUER range of products includes luxury wristwatches, chronographs, glasses, eyewear, fashion accessories, and cell phones.
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Marketing Strategy for the Bravo Dog Food Company Marketing Case Study
22 pages (6171 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy for the Bravo Dog Food Company" is a fascinating example of a case study on marketing. China’s economic recuperation has resulted in the robust value and growth of the pet industry among others. The trend of pet humanization has increased thus positively enhancing the demand for pet products.
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TOWS Matrix in Understanding the Strategic Options of Companies Marketing Assignment
9 pages (2614 words) , Download 0 , Assignment
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The paper "TOWS Matrix in Understanding the Strategic Options of Companies" is an outstanding example of an assignment on business. It is apparent that in the past, most firms classify their strengths and weaknesses, and threats and opportunities in the external environment. However, what is frequently disregarded is that mixing these aspects may necessitate unique strategic choices.
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Major Decision Making Marketing Assignment
10 pages (2929 words) , Download 0 , Assignment
Free
The paper "Major Decision Making" is a wonderful example of an assignment on marketing. This paper demonstrates the formulation of a decision matrix and the application of the compensatory rule in making the final decision. It commences with the decision matrix and goes ahead to show how three individuals: Mathew, Mary, and Peter, apply it to make individual choices.
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Mars Petcare Planning to Enter to India Market Marketing Case Study
20 pages (5569 words) , Download 1 , Case Study
Free
The paper "Mars Petcare Planning to Enter to India Market" is an amazing example of a case study on marketing. People have increasingly become aware of the benefits that accrue to them when they have pets. Some of these benefits include companionship and the human desire to always having someone or something that can eliminate loneliness.
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Advertising and Marketing Strategy of Coca-Cola Company Marketing Case Study
9 pages (2822 words) , Download 0 , Case Study
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The paper "Advertising and Marketing Strategy of Coca-Cola Company" is a good example of a case study on marketing. For any business organization to be successful in its ventures, it should have processes that will allow it to concentrate and focus its limited resources on the greatest chances to increase its sales so as to achieve a competitive advantage in the market (Kochan, 1997).
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Relationship Marketing Helps to Understand the Customer Characteristics Marketing Essay
8 pages (2209 words) , Download 0 , Essay
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The paper “Relationship Marketing Helps to Understand the Customer Characteristics" is a motivating example of an essay on marketing. Relationship marketing is an old concept but the importance of relationship marketing is growing as people look towards retaining existing customers. The concept of relationship marketing is been used since the 80s.
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Customer Service in the Citibank Australia Bank Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
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The paper "Customer Service in the Citibank Australia Bank" is an excellent example of a research proposal on marketing. Citibank Australia was established in 1985 as one of the first overseas financial institutions to be issued with a banking license in the country. It is also one of the leading foreign banks in Australia.
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Market Attractiveness Zappa 361 Maximum Marketing Case Study
8 pages (2232 words) , Download 0 , Case Study
Free
The second section looks at why the product was launched. This is supported by numerous needs to tap market segments by a superior product. The third section examines how the firm would segment its intended market so that they are effectively catered for. However, this drug is to be used by all irrespective of age, gender, and economic status.
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An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax Marketing Case Study
12 pages (3429 words) , Download 0 , Case Study
Free
The paper “An Integrated Marketing Communications Plan for the Federal Government of Australia to Promote a New Carbon Tax" is a pathetic example of a case study on marketing. Global warming is mainly caused by greenhouse gases emission. Australia relies a lot on coal for electricity generation and as such, it is said to emit the highest amount of greenhouse gases among the developed countries.
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Role of Marketing Communications Marketing Assignment
12 pages (3286 words) , Download 0 , Assignment
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The paper "Role of Marketing Communications" is a good example of an assignment on marketing. Marketing communication is a management process that an organization uses to engage with different audiences it has. When an organization understands the communications environment of an audience well it can be able to provide messages to the various groups of stakeholders.
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Thailand Toyota Camry Hybrid IMC Strategy Marketing Case Study
10 pages (3123 words) , Download 0 , Case Study
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The paper "Thailand Toyota Camry Hybrid IMC Strategy" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that Integrated Marketing Communication (IMC) could be defined as the use of diverse means of marketing to achieve better results as would have been achieved by one single marketing strategy.
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Strategic Sales and Sales Management Marketing Assignment
6 pages (1944 words) , Download 0 , Assignment
Free
The paper "Strategic Sales and Sales Management" is a worthy example of a marketing assignment. A sales manager has greater responsibilities than a sales representative. Sales management requires leadership capabilities. Having no prior experience in management, the new post of a sales manager may present various hurdles that may affect performance but with time and training can be overcome.
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Marketing Strategy and Management Marketing Assignment
8 pages (2247 words) , Download 0 , Assignment
Free
The paper "Marketing Strategy and Management" is a worthy example of an assignment on marketing. Indeed, with “equity worth NZ$67 million, an annual turnover NZ$39 million, an after-tax surplus of NZ$11 million, and considered as the most profitable trust in New Zealand”, one cannot doubt that the ILT is a success story.
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Marketing Analysis of Coca-Cola Zero Marketing Case Study
13 pages (3578 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Coca-Cola Zero" is a perfect example of a case study on marketing. Satisfaction is closely associated with the word marketing, or to say that satisfaction and marketing have the same meaning will be accurate and exact. In fact, marketing links with the standard of living and more important the life of a common person.
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What Benefits Are There for Internet Marketers Using Google Plus Marketing Literature review
8 pages (2387 words) , Download 0 , Literature review
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The paper “What Benefits Are There for Internet Marketers Using Google Plus?" is a motivating example of a literature review on marketing. Marketing has been perceived as being part of everyday life. This is based on the fact that each and every commercial enterprise and majority of non-commercial activities undertake some form of marketing.
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Economic, Social and Cultural Implications for Marketing Opportunities Marketing Term Paper
8 pages (2188 words) , Download 0 , Term Paper
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The paper “Economic, Social and Cultural Implications for Marketing Opportunities" is an exciting example of a term paper on marketing. The numbers of business organizations and companies operating internationally have continued to grow constantly. It is indisputable that the world is opening up for foreign companies and new destinations in the organizations’ business.
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Customer Commitment and Emotions Marketing Assignment
9 pages (2645 words) , Download 0 , Assignment
Free
The paper "Customer Commitment and Emotions" is a wonderful example of an assignment on marketing. The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006). Lack of customers implies that the organization has no profits and no market value.
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Development of a Forceful Strategy for a Hotel Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
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Various departments to achieve their goals and objectives run every entrepreneurial entity. Some of these departments include the sales department, and the marketing department, just to mention a few. Significant to the operation is the marketing department which dictates almost 70% of the entrepreneurial holdings and incomes.
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Pepsi Company On-Line Video Marketing Strategy Marketing Essay
12 pages (3378 words) , Download 0 , Essay
Free
The paper "Pepsi Company On-Line Video Marketing Strategy" is a brilliant example of an essay on marketing. PepsiCo, which is a multinational company producing food products and online services such as video games, have adopted online video marketing. Established in 1902, PepsiCo is an American worldwide corporation.
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Marriott Chain of Hotels Marketing Research Proposal
8 pages (2378 words) , Download 1 , Research Proposal
Free
To conduct research the problem statement to ensure effective consumer preference is identified. This has resulted in the use of focus groups and questionnaires as the mode of collecting relevant data. Along with it, the sample size has been determined to ensure that all section of the population is entirely represented.
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Why Consumers Choose One Product over Another Marketing Research Proposal
9 pages (2418 words) , Download 0 , Research Proposal
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The paper “Why Consumers Choose One Product over Another" is a motivating example of a research proposal on marketing. Over the past twenty years, there has been a significant amount of research work on consumer psychology. However, most of the literature on this subject has been subjected to Western countries. Little interest has been paid to consumers’ in other parts of the world.
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Size and Background of British Grocery Market Marketing Assignment
9 pages (2698 words) , Download 0 , Assignment
Free
The paper "Size and Background of the British Grocery Market " is a brilliant example of an assignment on marketing. The importance of the British grocery market sector could be understood best in terms of its size and limits of expansion. The grocery market was worth £146.3bn for the calendar year 2008, an increase of 4.8% in 2007.
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Exploring the Marketing Strategy of Kotak Mahindra Bank Marketing Case Study
13 pages (3635 words) , Download 0 , Case Study
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The paper “Exploring the Marketing Strategy of Kotak Mahindra Bank" is a forceful example of a term paper on marketing. The vast population in the Asia Pacific, the peoples’ high saving rates and the massive economic growth has contributed greatly to the rise of the banking institution in this region.
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Customer Service Product Analysis of Southwest Airlines Marketing Case Study
14 pages (3832 words) , Download 0 , Case Study
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The paper "Customer Service Product Analysis of Southwest Airlines" is an outstanding example of a case study on marketing. As the paper outlines, Southwest has always been known for two main things namely; it has a humorous corporate culture and has consistency in profitability for more than three decades.
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5th Bridge Mouth Scout Troop Fundraising Marketing Case Study
11 pages (2987 words) , Download 0 , Case Study
Free
The paper "5th Bridge Mouth Scout Troop Fundraising" is a perfect example of a case study on marketing. A marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Principles of Marketing Management: Case of Twinings Marketing Case Study
10 pages (2840 words) , Download 1 , Case Study
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The paper "Principles of Marketing Management: Case of Twinings" is a great example of a case study on marketing. As the paper outlines, R. Twinings and Co. Limited, through its marketing management, plans to change the flavor of Earl Grey to added lemon and more bergamot to make its tea more wonderful.
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Retail Marketing: Tesco Marketing Case Study
14 pages (4103 words) , Download 1 , Case Study
Free
In order for it to best target its diverse customer base, Tesco divides the target market into various specific segments. Specifically, the target market for Tesco is divided into different groups of customers with distinct similar products. The paper proposes various changes Tesco needs to make in order to remain successful in the future.
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Online Shopping and Traditional Shopping Behavior Marketing Literature review
18 pages (5105 words) , Download 0 , Literature review
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The paper "Online Shopping and Traditional Shopping Behavior" is a good example of a literature review on marketing. There is a notable change in consumer behavior since the emergence of the internet in the world. This development is beneficial to various businesses in the world, as they can now reach a global market.
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The Effectiveness of Social Media Marketing, Managing Brands in Social Media Marketing Literature review
19 pages (6054 words) , Download 1 , Literature review
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The paper “The Effectiveness of Social Media Marketing, Managing Brands in Social Media" is a spectacular example of a literature review on marketing. This chapter will review the pertinent literature to provide a background to the research questions of this study, to clarify the underlying theoretical and practical concepts of social media marketing and brand management.
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Marks & Spencer Marketing Strategies and Factors behind Those Strategies Marketing Coursework
8 pages (2056 words) , Download 0 , Coursework
Free
The paper "Marks & Spencer Marketing Strategies and Factors behind Those Strategies" is a brilliant example of coursework on marketing. Marks & Spencer is one of the UK's largest retail stores which functions in different areas like clothing, and footwear and has over 450 stores in the UK. The company also has a presence world over by having its stores in 30 countries.
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Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience Marketing Research Proposal
14 pages (4048 words) , Download 0 , Research Proposal
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The paper “Brand Salience and Buzz Marketing as a Means of Attaining Brand Salience" is a thoughtful example of a research proposal on marketing. The aim of the research is to explore the effect of using social networking sites to advertise products on the mental image of customers in Saudi Arabia.
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The Feasibility of the New Grocery Home Supply from Zip-mart Marketing Research Proposal
14 pages (4226 words) , Download 0 , Research Proposal
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The paper "The Feasibility of the New Grocery Home Supply from Zip-mart" is an excellent example of a research proposal on marketing. As the paper outlines, Zip-mart has been in operation for about a year now, with the sole purpose of availing quality green supplies for middle-level income consumers in New York City.
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Marketing Planning Concept Marketing Essay
9 pages (2501 words) , Download 0 , Essay
Free
The paper "Marketing Planning Concept" is an outstanding example of an essay on marketing. Marketing planning is defined as the “planned action of marketing resources to achieve marketing objectives” (McDonald 2007, p. 8). The marketing planning concept indicates that an organization can identify and create its own competitive advantage through a systematic and disciplined approach to the market.
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Integrated Marketing Communication for Small to Medium Enterprises Marketing Research Paper
8 pages (2352 words) , Download 0 , Research Paper
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The paper “Integrated Marketing Communication for Small to Medium Enterprises" is a delightful example of a research paper on marketing. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Strategic Position Indicating in Marketing Marketing Assignment
16 pages (4887 words) , Download 0 , Assignment
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The paper "Strategic Position Indicating in Marketing" is a wonderful example of an assignment on marketing. Marketing is a culmination of different activities that aim towards creating value, ensuring proper communication, proper delivery and creating value for customers, society, employees and other related within the organization.
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Consumers Preferences on Mobile Phone Plan Application Marketing Term Paper
8 pages (2443 words) , Download 0 , Term Paper
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Two parts of the survey, one using the consumer's preferred cell phone type against his or her selective criteria and the other using distinctive design techniques on the importance of the selective criteria to the consumer are applied. Using the data collected from the survey of three consumers and analyzing using the compensatory decision rule.
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Emirates Airlines' Marketing Communications Marketing Case Study
6 pages (1743 words) , Download 0 , Case Study
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The paper “Emirates Airlines’ Marketing Communications" is a meaningful example of a case study on marketing. According to the American Association of Advertising Agencies, integrated marketing communications (IMC) is an idea of a marketing communications organization that recognizes the enhanced appeal of a detailed plan that assesses the strategic functions of a mix of communications.
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