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Marketing Essays

Result for Subject Marketing:
19914 essays
Sony's Marketing - Creating and Sustaining Superior Performance and Competitive Advantage Marketing Case Study
18 pages (4789 words) , Download 1 , Case Study
Free
The paper “Sony’s Marketing - Creating and Sustaining Superior Performance and Competitive Advantage" is an engrossing example of a case study on marketing. Sony, whose core business is the manufacturing of consumer electronics, oversees many subsidiaries and affiliates that are responsible for particular business sectors such as movies, music content, video games, and financial services.
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Burton's Musical Jacket Looks Good, Sounds Better Marketing Case Study
9 pages (3065 words) , Download 0 , Case Study
Free
The paper “Burton's Musical Jacket Looks Good, Sounds Better" is a dramatic example of a case study on marketing. Burton is a large company that deals in a multiplicity of products including audio devices, multifunctional cameras, cars, and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops and netbooks, home and kitchen devices, etc.
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Estrucks Marketing and Product Objectives Marketing Case Study
14 pages (3711 words) , Download 0 , Case Study
Free
Efficiency Motors (Firm E) currently offers three products that targets the 2F and 4F market (Effiz), 3U and 5U market (Euro), and the 1T and 3T market (Estruck). Firm E wants to gain a stronger market share in 1T and 5U markets and it aims to attract the 3T and 3U customers at the same time.
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Influence of Research on Marketing Strategy and Performance of Organizations Marketing Term Paper
8 pages (2491 words) , Download 0 , Term Paper
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Companies whether big or small perform research as it validates the findings. It helps to evaluate the potential and identifies area which will help in development. Marketing Research is thus “the systematic and objective analysis of information related to the product so that important decision can be taken which is related to marketing”.
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Marketing Strategy Making for Perth Yoga Work Marketing Case Study
10 pages (2246 words) , Download 0 , Case Study
Free
The paper “Marketing Strategy Making for Perth Yoga Work " is a wonderful example of a case study on marketing. This is a summary of the proposed Australian Yoga works, we plan to call our business Perth Yoga works and as the name suggests, the business will be located in Perth. Yoga will be our main business service as we have noted that Perth has a shortfall in the same.
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A Multivitamin and Minerals Company Value Min Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
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This report seeks to elaborate into these concepts and illustrate how these processes can be incorporated into Value Min Company to enable its market its new multivitamin range. A business cannot satisfy the wants and needs of all the buyers and doing so can lead to massive drain in the organization’s resources.
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Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry Marketing Research Paper
14 pages (3900 words) , Download 0 , Research Paper
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The paper “Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry" is a breathtaking version of a research paper on marketing. The success and growth of any business mainly depend on which strategy the company employs in advertising its goods and services to the customers.
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Moorillas Strategic Positioning Market Plan Marketing Literature review
9 pages (2599 words) , Download 0 , Literature review
Free
The paper “Moorillas Strategic Positioning Market Plan" is a wonderful example of a literature review on marketing. In Sydney, the market for alcohol products has grown to over $15 billion on an annual basis.
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Qualitative Research and Questionnaire Design Marketing Research Paper
12 pages (3199 words) , Download 0 , Research Paper
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The paper “Qualitative Research and Questionnaire Design" is an excellent example of a research paper on marketing. Churchill and Iacobucci give a basic outline of marketing research, indicating that marketing research involves and helps businesses to obtain information about the consumer perspective.
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Important Aspects of Internet Marketing for Promoting Online Gaming Website Marketing Case Study
12 pages (3351 words) , Download 0 , Case Study
Free
The paper “Important Aspects of Internet Marketing for Promoting Online Gaming Website" is an affecting example of a case study on marketing. This report presents a detailed analysis of some of the important aspects of the online gaming portal through internet marketing. This report discusses the ways a web site could improve the marketing capabilities of a company.
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Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects Marketing Case Study
7 pages (1873 words) , Download 1 , Case Study
Free
The paper “Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects" is a breathtaking variant of a case study on marketing. Customer service and customer satisfaction are some of the key elements of a company to be successful and maintain their clientele. This goes a long way in also helping the company to enhance its reputation and economic status.
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How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
Free
The paper “How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps?" is a wonderful example of a literature review on marketing. Guinness is a readily defined beer product that has over the years gained a foothold in the international market. Started by Arthur Guinness in 1757, the beer brand has a history that inspires both admiration and loyalty from consumers.
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The Services Provided by Kangoo Travel Agency Marketing Case Study
16 pages (4312 words) , Download 0 , Case Study
Free
The paper “The Services Provided by Kangoo Travel Agency" is an inspiring example of a case study on marketing. The main goal associated with establishing the Kangoo Travel Agency is to ensure that the customer is familiar with the agency main focus being travel.
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How Culture Affects Consumer Behaviour Marketing Term Paper
6 pages (1844 words) , Download 0 , Term Paper
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The paper “How Culture Affects Consumer Behaviour" is a worthy variant of a term paper on marketing. Culture is conceivably one of the most significant factors that play a key role in determining consumer behavior. Defined simply as the entire social heritage of humanity passed on from one generation to another, culture comprises of everything ranging from food to clothing.
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Internet Marketing Opportunities Available on Google Plus Marketing Case Study
8 pages (2140 words) , Download 0 , Case Study
Free
The paper “Internet Marketing Opportunities Available on Google Plus" is a spectacular example of a case study on marketing.  Google Plus is a social network operated by Google that was launched in June 2011. This interactive online communication feature exhibits integration across a number of Google products including Profile and Buzz.
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Consumer Behavior: Lush Cosmetics, Australia Marketing Case Study
7 pages (2262 words) , Download 3 , Case Study
Free
Lust has since then grown up to be an international company that believes in producing fresh, organic vegetables and fruit finest indispensable safe. Lush believes in inventing its own fragrances and product by making them fresh by hand by use of no or little packaging or preservative utilizing use of vegetable ingredients indicating.
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Destination Marketing Plan for Singapore Marketing Case Study
10 pages (2735 words) , Download 0 , Case Study
Free
The paper “Destination Marketing Plan for Singapore" is an intriguing example of a case study on marketing. The current increase in development in the world tourism industry that has led to increased competition in the tourism industry has positioned Singapore as the most preferred world destination. This plan has been developed to put Singapore in a better position.
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The Attractiveness of the Brazilian Market for UNIQLO's Entry Marketing Case Study
6 pages (2036 words) , Download 3 , Case Study
Free
The paper “The Attractiveness of the Brazilian Market for UNIQLO's Entry" is a great example of a case study on marketing. This paper presents UNIQLO’s market position and suggests its entry strategy into Brazil as a new market. The plan is divided into the following key sections: company analysis, analysis of the product, the scope of the Brazilian market, and suggested entry mode strategy.
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Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination Marketing Term Paper
20 pages (5230 words) , Download 0 , Term Paper
Free
The paper “Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination" is an inspiring example of a term paper on marketing. Tourism is a preferred leisure time activity. The motivation which triggers an individual to select particular hobbies and places for a holiday is exciting tasks, which permit a healthier comprehension of people’s attitude and behavior.
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Customer Relationship management: Brand Royalty in the Sport Industry Marketing Research Paper
11 pages (3484 words) , Download 0 , Research Paper
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In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance brand loyalty. The first will include an examination of customers to determine the impact of CRM campaigns. A sample of 109 fans will be considered to study which features attract fans to choose baseball caps.
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Sainsbury: External Environment Audit Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
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Sainsbury’s has to offer customers real value: quality with no compromise at good prices. The company has to push further on with their convenience growth plans and take part at the Royal Wedding, Halloween, and Christmas, to drive market outperformance. These strategies are, however, undertaken in a tough economic environment of high inflation.
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Market Analysis Assignment Marketing Research Paper
8 pages (2328 words) , Download 0 , Research Paper
Free
In order for a band to survive in the market, there is a need for the market to be studied so as to come up with strategies that will enable it to compete effectively. The study of the market situation will help to make a decision on whether there is a need to look for new markets or if within the current market there is still room for improvement.
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The Partners of Veterans Association of Australia Incorporated Marketing Case Study
8 pages (2131 words) , Download 0 , Case Study
Free
The Partners of Veterans Association of Australia Inc. is a company founded in 1999 with the aim of restoring hope, offering support towards members of the family who had lost their loved ones but mostly in the line of duty. PVA’s primary perception is that there must always be a connection to signify this formerly neglected.
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Marketing Plan for Magic Carpet Inc Marketing Case Study
8 pages (2232 words) , Download 2 , Case Study
Free
While magic carpet continues to focus on its core competency of cleaning carpets, it will come out with attractive product bundles that will help get wallet share from the market. These value bundles will help in increasing revenue share as well as retaining the customer, as they will work as Unique Selling Propositions on which Magic Carpet can cash upon.
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Marketing Analysis of Zenith Computer Terminals Marketing Case Study
12 pages (3356 words) , Download 2 , Case Study
Free
Service department leaders will need to complete the study of the new maintenance program by next year and be able to run a pilot test during the third and last quarter of the year. The success of the maintenance program will reduce service calls by 25% and create opportunities for new revenue with maintenance contracts for the year after next.
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Buyer Behaviour and Analysis: Arsenal Football Club Marketing Case Study
9 pages (2470 words) , Download 2 , Case Study
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In the case of Arsenal FC, awareness of the team forms the foundation as there are also equally powerful clubs and this should be followed by creating interest which is supplemented by providing adequate information to the consumers. This can be achieved through the excellent performance of the team as well as the use of advertisements.
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Restaurant's Marketing Mix and Today's Eating Trends Marketing Assignment
8 pages (2670 words) , Download 0 , Assignment
Free
The paper "Restaurant's Marketing Mix and Today's Eating Trends" is a worthy example of coursework on marketing. The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.
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Brand Growth Strategies Marketing Literature review
9 pages (2745 words) , Download 0 , Literature review
Free
The paper "Brand Growth Strategies" is a brilliant example of a literature review on marketing. Imagine the world all around. Everywhere one turns his head, brand names pop up for one to consider, buy, and make part of one’s life. Daily one sees images of such products as Coca-Cola products, Nike, Wal-Mart, McDonald's, Starbucks, and others.
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Telstra - Finding the Reason for the Loss of Clientele of Telecom Communications Marketing Research Paper
7 pages (1859 words) , Download 0 , Research Paper
Free
The paper “Telstra - Finding the Reason for the Loss of Clientele of Telecom Communications" is a telling example of a research paper on marketing. It came to Telstra’s notice that there was a sudden and significant decrease in the number of residential clients. These clients had terminated all- or some of the service contracts like mobile, landline or internet connections.
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Cause of Various Mobile Phones Consuming for Students Marketing Literature review
6 pages (1872 words) , Download 0 , Literature review
Free
The paper "Cause of Various Mobile Phones Consuming for Students" is a good example of a literature review on marketing. Brand Preference and Advertisement - The primary source of the knowledge a consumer gets about mobile phones is from their own experience, word of mouth and advertisements. Advertisements help brands make consumers more brand loyal by making them less price sensitive.
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Effective Brand Development and Management Marketing Literature review
17 pages (4975 words) , Download 0 , Literature review
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The paper “Effective Brand Development and Management" is a potent example of a literature review on marketing. Branding which started out a simple component in the marketing strategy with its focus in the advertising activities has now developed into a process that integrates overall organizational effort into delivering differentiated customer value.
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Marketing Plan for Aire Valley Breweries Plc Marketing Coursework
8 pages (2386 words) , Download 0 , Coursework
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The paper "Marketing Plan for Aire Valley Breweries Plc" is a brilliant example of coursework on marketing. It is evidently clear from the discussion that marketing plans seek to guide the organization’s marketing team on the achievement of their departmental objectives that are derived from the overall corporate strategy.
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The Contribution That Public Relations Can Make To Marketing Communications Marketing Essay
8 pages (2392 words) , Download 0 , Essay
Free
The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. The author of the paper states that marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies.
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Marketing Theories and Its Application at Contiki Company Marketing Case Study
6 pages (1794 words) , Download 0 , Case Study
Free
The paper "Marketing Theories and Its Application at Contiki Company" is a great example of a case study on marketing. Contiki Company is one of the biggest companies in Australia which have segmented their market so that they can target an age group which consists of people aged 18 to 35 years. It is attracted to this age group because of the many benefits which they offer to its market segment.
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Virgin Blues Marketing Strategy for a Business Class Marketing Case Study
6 pages (1903 words) , Download 0 , Case Study
Free
The company has also used technology by having tie ups with retailers and is marketing the product aggressively. The Ansoff matrix and BCG matrix demonstrates it. SWOT also shows the same. The company has a good work force and has been able to define the markets properly.
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Integrated Marketing Communications Plan for Colgate 360 Marketing Case Study
13 pages (3638 words) , Download 2 , Case Study
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The paper “Integrated Marketing Communications Plan for Colgate 360°" is a perfect example of a case study on marketing. The main purpose of this report was to analyze Integrated Marketing and Communication strategies that could be used to market Colgate 360° toothbrush. This report has been authorized by the CEO.
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Body Glove International - Thinking from the Customer Perspective Marketing Assignment
10 pages (2766 words) , Download 0 , Assignment
Free
The paper “Body Glove International - Thinking from the Customer Perspective" is an impressive version of the assignment on marketing. This is a global company which has specialized in the manufacture of wetsuits of high quality for water sportspeople all over the world. They manufacture suits for customers who are involved in the sinking, surfing, scuba diving, and jet skiing.
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The Concept of Status Consumption Marketing Coursework
8 pages (2248 words) , Download 0 , Coursework
Free
The paper "The Concept of Status Consumption" is a brilliant example of coursework on marketing. The area of substance customs has developed a comprehensive perceptive of the figurative characteristics that hold fast to the objects of human manufacture. Scholars across the social sciences have sought to demonstrate how individuals and communities use inanimate objects to claim for status meaning.
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The Situation and SWOT Analysis of Apple Inc Marketing Research Paper
10 pages (2846 words) , Download 0 , Research Paper
Free
The paper “The Situation and SWOT Analysis of Apple Inc" is an informative version of the research paper on marketing. This paper indicates an analysis of Apple’s I-Pad; its history and its present position in the market. Especially invented to cater to customer’s diverse needs, I-Pad is in progress to gather wide recognition in the customer market.
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Consumer Behavior and Status Consumption Marketing Term Paper
8 pages (2452 words) , Download 0 , Term Paper
Free
Marketers have developed a new concept where consumption of ordinary goods and services is accompanied by image and status. There are different views proposed by different scholars on the standard definition of status consumption. Eastman, Goldsmith and Flynn (1999) define status consumption as adhering to social and cultural stratification and ranking in a given society.
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Napster Should Change Its Marketing Mix Strategy Introducing the Digital Media Marketing Case Study
10 pages (2905 words) , Download 0 , Case Study
Free
The paper “Napster Should  Change Its Marketing Mix Strategy Introducing the Digital Media" is a forceful example of a case study on marketing. The key findings of this report indicate that Napster as an Internet provider of music downloads has considerable strategic plans for service provision and the marketing mix adopted by the company id ideal and applicable for its success.
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Coca Cola Company's Market Segments, Logistical Flows, External Environment, and Internal Factors Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
Free
The paper “Coca Cola Company’s Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing. A market is any platform that exists to provide an opportunity for the exchange of goods and services. Marketing provides an opportunity for stakeholders to endorse their products to customers to gain an edge over their competitors.
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Factors of BlackBerry Smartphones' Successful Promotion Marketing Case Study
7 pages (1898 words) , Download 0 , Case Study
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The paper “Factors of BlackBerry Smartphones' Successful Promotion" is a perfect example of a case study on marketing. Blackberry phones have revolutionalized the Smartphone technology making connections in personal lives and business a lot easier than they can be imagined. A sleek, compact and stylish all-in-one mobile solution is offered by BlackBerry.
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Business of Wireless Services: Case of Cingular Marketing Case Study
12 pages (3880 words) , Download 0 , Case Study
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The paper "Business of Wireless Services: Case of Cingular" is a great example of a case study on marketing. The study seeks to establish ways in which Cingular hold to manage the business of wireless services in this competitive American market. Competition has been very stiff especially due to consolidation, merging and acquisitions.
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Internationalization of the Ikea in the Egypt Markets Marketing Statistics Project
17 pages (3257 words) , Download 1 , Statistics Project
Free
The paper “Internationalization of the Ikea in the Egypt Markets" is an excellent example of a statistics project on marketing. In the multibillion furniture and retail global market, IKEA group is one of the leaders in the world. In the global environment, IKEA was able to distinguish itself from other furniture retailers by combining its unique principles of function, form, and affordability.
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Advertising as One of the Main Concepts of Patchi Shops Business Marketing Term Paper
16 pages (4311 words) , Download 0 , Term Paper
Free
The paper "Advertising as One of the Main Concepts of Patchi Shops Business" is a brilliant example of a term paper on category. The author of the paper states that advertising is one of the main concepts that are incredible in ensuring that the prosperity and economic worth of products can easily be realized.
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Recessionary Position: Branding Attitudes Of UK Automobile Consumers Marketing Literature review
6 pages (2115 words) , Download 0 , Literature review
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The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.
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Evaluating the Perceptions of Consumers on Consumer Generated Media Marketing Essay
13 pages (3556 words) , Download 0 , Essay
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The paper "Evaluating the Perceptions of Consumers on Consumer Generated Media" is a worthy example of a management essay. Customer-generated media is a term that is used in describing the general activity on the web whereby customers contribute their own content. It describes a variety of new sources of information which is found online and created, initiated, circulated and used by consumers.
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Brand Impact on Perceptions and Purchasing Intentions Marketing Literature review
14 pages (4031 words) , Download 0 , Literature review
Free
The paper "Brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing. The brand name is the identity given to a certain specific product, service or business. A brand can be in the form of a name, sign, symbol, color combination or slogan that differentiates on product, service or business from another one.
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SWOT and Situational Analysis of iPhone Marketing Case Study
12 pages (3311 words) , Download 0 , Case Study
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This goes well with the vision objective where Apple’s iPhone want to be one of the most sought brands. Their mission statement is helping them to achieve it. The report then looks into the positioning and SWOT which helps to identify the short- and long-term objectives.
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