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Marketing Essays

Result for Subject Marketing:
19702 essays
A Comparison of Atmospherics in Two Retail Outlets Marketing Case Study
9 pages (2545 words) , Download 2 , Case Study
Free
In creating the proper atmospherics, the outlet has designed space the conveys a particular aspect of their branding in such a way that the consumer understands the intent of the shopping experience. Everything from the lighting to the music played has been brought together in order to verify to the customer the branding image and to make their experience conducive to buying their product.
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Japanese Market Today and Its Developments Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
The paper tells that to achieve the target of complete zero or near zero waste, the management needs to focus away from optimizing individual functions, assets or technologies to optimizing the entire value chain. This involves changing or streamlining not just the way a department or function runs but the entire chain of the value stream.
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Marketing to Teenagers on the Internet Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Marketing to Teenagers on the Internet Internet has become a common place for teenagers to do their research, play games and interact with others through social network. The use of internet surely has its implications on the lives of teenagers
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Marketing Review Marketing Literature review
6 pages (1851 words) , Download 0 , Literature review
Free
In both these articles celebrity endorsement has been given immense importance and both the advantages and disadvantages of celebrity endorsement are provided. Both the authors have given the argument that the company might fail to successfully increase their sales because of celebrity endorsement if the celebrity does not have a good image.
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The Evolution of Ambush Marketing in Sports with Particular Concentration upon Olympic Sports Marketing Essay
36 pages (9000 words) , Download 3 , Essay
This stems from the attempt to create new legislation to protect sponsorships of the London Olympic Games. Some will become precedent and some will simply be too unwieldy and complicated for adjudication. It will require a long time for adjustments and many of the parts of this legislation will have to be either removed or further defined 
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Public Relations and Public Affairs Marketing Essay
6 pages (1709 words) , Download 1 , Essay
Free
The effective and strong leadership in any organization is required for better public relations. The two-way communication process must be encouraged so that the gap between the company top management and the consumers would be narrowed down and public relations would be improved. The staff must be trained in basic principles of public relations like problem solving, creativity, inter personal communication, logistics, facilitation and research.
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Proposal for Market Research for the Australia University Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
From this paper, it is clear that knowing the perception of THE UNIVERSITY among the target group will give an idea of the present standing of THE UNIVERSITY in the marketplace. Additionally, depending upon the perception a new branding and communication strategy can be designed to improve the brand image.
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Charities Services Marketing on the Internet Marketing Case Study
11 pages (3026 words) , Download 2 , Case Study
Free
There are many companies which sponsor space for advertisements to charitable institutions.   Many philanthropists donate vehicles for use in the projects, computers for the use of children, etc.  Some people are willing to undertake educational expenses of the deserving students residing in the institutions.
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Globalized Marketing Development Marketing Coursework
7 pages (1932 words) , Download 2 , Coursework
Free
Since globalization has steeped in, competition has intensified and due to this every other day technological advancements are seen. While in the marketing world, every day new marketing strategies are emerging within the business operations so that companies can create benchmark and attain higher market share. But the basic concept of Marketing still remains the same.
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The Course Marketing Management Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
At some point, people are likely to patronize the company because of the environment of the store and not because of the products. Starbucks Coffee has built a good image through the ambiance of their stores like offering their customers a nice place to talk, warm and cozy environment to hold short meetings and others.
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Internet And Electronic Marketing: Case of LR Marketing Group Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
LR Marketing Group is an online marketing consulting firm that provides online marketing public relation services to both personnel and multiple organizations. This firm is using different innovative tools to distinguish its marketing practices from its competitors and is thus establishing a strong brand name and identity in their target market.
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RFID Technology in Supermarket Industry Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
This essay analyzes that a supply chain is in effect also a value chain in that each step in the process adds some value to the final outcome. Value is basically delivered in four ways: reduction of capital and operating expenses, increasing the revenues, creating a stable position or improved position in a competitive environment and risk mitigation.
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Todays Global Videogames Industry Marketing Essay
6 pages (1699 words) , Download 2 , Essay
Free
The corpus of literature in strategic management does not offer a uniform answer regarding the question about which strategy video game developers should be adopted to tap the humungous population found in the global market. For example, there are numerous principles at work in the strategic management of multinational corporations that emphasize the role of technology as well as country-specific cultural, social, and political variables.
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Tesco Strategies for Market Leadership Marketing Essay
8 pages (2140 words) , Download 2 , Essay
Free
Tesco is one of those brands in the United Kingdom that look as if they are supposed to stay there forever. Founded in 1919 by Jack Cohen, Tesco has grown enough to become the undisputed leader of the British grocery and retail market (Peppers & Rogers, pp. 13-22, 2004). Moreover, it is not lacking behind in the international market and ranks third in the list after Wal-Mart and Carrefour.
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The Consumption and Sales of Dairy Products Marketing Case Study
6 pages (1658 words) , Download 0 , Case Study
Free
Many Americans today include some kind of dairy source in their: breakfast, lunch, or dinner. There are many contributing factors to purchasing dairy and it is important to note the pitfalls of improperly processed and low-grade dairy products. Several factors determine the consumption and sales of dairy products.
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How Marketing Strategy Impacts Corporate Performance Marketing Case Study
24 pages (6000 words) , Download 3 , Case Study
The researcher states that Apple focuses on a number of additional products (peripheral, software systems, servers, iTune music services etc). Founded in 1976 by Steve Jobs and Steve Wozniak, Apple has undergone a ‘turbulent’ overall performance, marked with both periods of success and profitability as well as periods of recession and decline.
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Impulse of Buying Fast-Moving Consumer Goods Marketing Essay
45 pages (10444 words) , Download 4 , Essay
Planned purchases do not constitute all sales; as a matter of fact, a significant portion of total sales is composed of impulse buying which shows inevitable variation concerning factors such as packaging and shelf-positioning. In the absence of such research, marketers will certainly be at a loss. It studies this phenomenon in depth.
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The Last Colonizer: How over a Century, L'Oreal Has Been Able to Colonize the Entire Beauty World Marketing Dissertation
48 pages (12000 words) , Download 2 , Dissertation
An important aspect of L’Oréal’s exploration is that it initially does not go out to find what brands exist in the market that it should acquire. Rather, it tries to find out unexplored geographical territories (in business parlance, territories that are not served at all or not served well by the required products and services) 
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Nokia Smartphone Concept Design Marketing Speech or Presentation
5 pages (1308 words) , Download 0 , Speech or Presentation
Free
However, with the emergence of aggressive handset manufacturers, such as Research in Motion (Blackberry and Apple (I Phone), and the presence of perennial competitors Sony Ericsson, Samsung and LG among others, Nokia faces the challenge of maintaining its stature in the global market. It needs to develop more ways to address the consumer needs for smartphones that are hip, chic and highly functional.
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Pantene Marketing in China Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
P&G has modified its management principles by integrating Chinese and Western concepts. Pantene marketing and advertising remain its topmost priority. Usually, such activities are accomplished by devising accurate goals and objectives. Annual and quarterly sales reports are analyzed and assessed by the managers 
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Consumer Sovereignty and their Impact on Organizations and Society Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Take Bloomington, Ind., where Teletron, a 200-person telecommunications firm, is located. "We're competing for employees with companies in places like Atlanta and Dallas," says Jane Grose, PHR, vice president of human resources. "It can be difficult for us to find experienced people willing to move here." 
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The Perspective of Porters 5-Force Model Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
Free
From this paper, it is clear that Michael A. Porter’s Five Forces analysis is a methodology formulated for direct application in a business environment like the food and non-alcoholic beverage industry. Porter has created a method of industry analysis coming from the business world and applying to the business world.
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Analysis of the Determinants of Electricity Demand in Libya Marketing Research Proposal
11 pages (3283 words) , Download 1 , Research Proposal
Free
Energy is one of the main and most important elements for achieving social and economic development. It is one of the most essential sources of energy. The importance stems from the role of electric power in fulfilling main consumption needs of basic energy requirements as one of the inputs to the production process.
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Marketing of a Tourism Destination: Bristol Marketing Case Study
16 pages (4000 words) , Download 4 , Case Study
Free
Bristol has introduced ‘product based marketing’ which would focus to design the products and services as to meet the customer needs. It mainly focuses on the people who are supposed to buy the services rather than looking at the entire mass market. The marketing efforts must be in accordance with the overall business objectives of tourism    
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Marketing Communications: Analysis of Two Cigarette Ads Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
Advertisements have increasingly become the signature for businesses as these very advertisements help to portray the good or bad about the businesses. Nowadays the system of advertisement has expanded to heights as it is adopted by almost every business in the world ranging from the very short businesses to the very large businesses 
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Statics Exam Test Analysis Marketing Math Problem
5 pages (1420 words) , Download 0 , Math Problem
Free
The daily demand rate is 70 and the lead time is 4 days. The cost of placing an order is $25, while the holding cost is $12 per box per year. Show each formula that you use. The Economic Order Quantity (EOQ), Q* is about 275 boxes. Andre should order about 275 boxes each time an order is placed if he wishes to minimize the total inventory cost.
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Is Al Satter Furnishings Decision to Expand the Company a Sound Financial Decision that Can Increase Its Profitability Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
Analysis of the Trading, Profit, and Loss Account shows that the firm has been experiencing a downward profit trend of about 8% from the years 2007 and 2009. A decrease in profits means that the company has to suggest a decision that can be implemented to avert losses while at the same time increasing the profits.
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Internet Based Commerce vs Traditional Retail Store Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The internet has changed the face of marketing, as well as shopping in the form of product and service offerings being made available at value-added prices. However, this does not occur without the additional factors of consumer trust and confidence in playing a role within the purchasing and decision-making processes.  
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The Pricing and Lead Time Decisions Marketing Coursework
4 pages (1005 words) , Download 0 , Coursework
Free
Though direct selling is not a new concept, the concept of online selling presents its own set of unique challenges that need to take a host of factors into consideration. In this respect, it is clear that the article is indeed noteworthy for undertaking a detailed study as to the causes and determinants of pricing strategies. 
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Consumer Behavior and McDonalds Marketing Essay
5 pages (1652 words) , Download 0 , Essay
Free
One of the most important acknowledged consumer theories is the five-stage consumer behavior model. The five stages model suggests that the decision making process is a sequential step procedure that incorporates time width within the overall framework of consumption patterns and decisions on particular products and brands over competing ones. 
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A Few Significant Tips for the Contemporary Marketing Practice Marketing Essay
8 pages (2179 words) , Download 1 , Essay
Free
Some say that recession hits hard everybody, everywhere and in every way, BBC news proved that it is a myth. With their news that some of the United Kingdom’s retailers are enjoying healthy sales and profits, people are now in search for these golden formulas, with which these retailers have been to show profits in spite of this disastrous ongoing recession.
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Marketing Strategy and Planning: Credit Card Market Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
‘Credit’ and ‘Debit’ are the two of the most important terms in the global financial market. In simple words ‘credit’ is referred to the method in which products and services are sold to the buyers who do not have cash in hand at a time of purchasing. With the advent of a credit card, this process has become easier than ever before.
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The Primary Focus of Nor'easters' Marketing Strategy Marketing Case Study
8 pages (2248 words) , Download 1 , Case Study
Free
Entertainment in the form of sports is a booming sector for doing business. Many successful businessmen are getting a comparative advantage in this field. Many multinational companies are also now venturing into this sector by making huge investments. With such prospects or opportunities, optimally managing a sports team becomes all more important to actualize those opportunities.
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Dual Use Leisure Facilities in the UK Marketing Essay
34 pages (8500 words) , Download 2 , Essay
This literature review focuses on the concept of dual-use leisure facilities in the UK and the effectiveness of the dual use of leisure facilities in the UK.  The factors affecting the use of dual-use leisure facilities as described by various authors are described with emphasis on the variables and critical analysis is done on the context
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Consumer Perceptions of Mobile Phone Marketing A Critical Analysis Marketing Assignment
17 pages (4250 words) , Download 3 , Assignment
Free
The research paper stated, “A deductive, quantitative research approach was adopted, where data was collected using a self-completed questionnaire administered to a sample of 254 university students. (Design/ Methodology/ Approach)  This paper aims to critically analyze the purpose, methodology, and findings of the research and evaluate the results.
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Effect of Recall on Toyotas Brand Image and Consumer Confidence Marketing Research Proposal
7 pages (1940 words) , Download 2 , Research Proposal
Free
Primary data is much more reliable in nature as compared to the secondary data. However collection of secondary data involves less cost and time (Kelly, n.d.). This research will be based on both the primary as well as secondary data. Primary data will be collected by interviewing the customers and dealers of Toyota.
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Advertising Management in Match Play Holidays Marketing Case Study
8 pages (2304 words) , Download 2 , Case Study
Free
In general, given that Match Play Holidays (Client-3) is a complete novice in terms of advertising, the agency should set for it a comprehensive communication plan comprising a clear advertising objective as well as creative and media strategies. Moreover, it has to work out an advertising budget for Client-3.
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The Resource-Based View of the Firm Marketing Assignment
9 pages (2572 words) , Download 2 , Assignment
Free
Initially conceptualized by Wernerfelt (1984) and further developed by Barney (1991) the Resource-Based View (RBV) of the firm encapsulates the importance of building competencies and capabilities through utilizing and leveraging companies’ specific resources in order to incorporate them in the overall business and marketing strategy.
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Data Mining and Data Fusion in Direct Marketing Marketing Coursework
6 pages (1500 words) , Download 1 , Coursework
Free
The conventional relationship between the buyer and supplier is redefined by the fusion strategy. This is mainly because in this strategy general market data is merged with customer information. Furthermore, this combination is made further personalized prior to the process of feeding them back in sales and marketing.
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Service Industry Supply Chains Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
This research begins with the statement that companies’ worldwide struggle to maintain a competitive position and business sustainability along with sound financial results as compared to their industry peers. However, with increasing number of new products and dynamic business concepts rising on to the platform every day, it may seem very difficult for the companies to achieve the status.
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Coca Colas and Pepsis Marketing Strategies Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Neville Isdell who was the new CEO of Coke in 2004, Isdell spent hundreds of million dollars to market the carbonated drinks and the new cola innovations. This resulted in the company earning revenues much higher than it had every earned since 1988, despite the fact that the sales in the U.S were still declining. 
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The Importance of Marketing in the Twenty-First Century Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Company has been effective in maximizing and utilizing marketing and advertising tools to its full potential. They have billboards, radio and television advertisements, souvenirs, sponsorships and more. By understanding all the marketing aspects and its components, the Coca-Cola Company will continue making Coke the preferred brand in soda today and the years yet to come.
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Product and Pricing Strategy - Customized Cell Phones Marketing Case Study
6 pages (1598 words) , Download 2 , Case Study
Free
Pricing strategies play a significant role in marketing efforts, and the differences in pricing strategies are bound to happen as operators have to fight a more complex pricing with more varied pricing plans and greater subtlety of pricing options and use of techniques because of operating in a “smart industry” (Pricing Strategies, 2006).
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Background and Context of Advertising Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In an animated advertisement, shooting becomes secondary and digital imaging becomes more important. It is solely the work of the artist to do the part of creating an image and synchronizing them. This makes it necessary for the artist to understand the theme of the advertisement. The next step involved is the editing. 
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Impact of Advertising on Consumer Perception of High Street Retailers Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Depending on the quantity and quality of the demand, the retailers then choose the target audience, as they are popularly known in marketing studies and terminology. This has led to a classification of retailers. This classification takes place on the basis of the target audience that the retailers aim.
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Self-Concept and Identity Marketing Case Study
8 pages (2205 words) , Download 2 , Case Study
Free
Self-identity refers to the ability of a person to realize his true self through various evaluations either in character, gender, academics, tastes, and preferences, etc (Crocker, 2000). This is a concept that marketers can capitalize on by conducting extensive research on the different personalities that their intended customers have so as to ensure that they fulfill their needs.
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Counter-turbulence Marketing: A Comparative Study on a Large Company and Small Business in Cambridge, UK Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Frontline employees are the closest to the work process and to customers. Thus, they have myriads of insights to boost customer satisfaction and deliver the sustained opportunity for enhancement. It is particularly essential that the ideas or suggestions of the front line employees are maximized thoroughly and habitually  
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Shift to Integrated Marketing Communications Marketing Research Paper
8 pages (2262 words) , Download 3 , Research Paper
Free
According to Pickton and Broderick (2005), integrated marketing Communications (ICM) refers to the consolidation of all known marketing tools, marketing strategies as well as the resources of the company. The main purpose of Integrated Marketing Communications is to maximize the profit of the company.
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Overcoming Product Failures and Analysis of Wheaties Dunk-a-Balls Cereal Marketing Essay
7 pages (1856 words) , Download 1 , Essay
Free
Innovative product manufacturing costs are higher because of “an initial massive inventory build-up needed for introductory deals and special offers” (Brody and Lord, 2000, p.56). When a new product is canceled before introduction or withdrawn after launching, its failure results in considerable economic losses for the company incurred during both product development and introduction.
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Inflation Targeting Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
Canada was comfortable with inflation targeting with a less rigid institutional structure. Inflation targeting in Canada has kept inflation low and stable. The key component of Canada’s success is a strong and increasing commitment to transparency and the communication of monetary policy strategy to the public.
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