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Marketing Essays

Result for Subject Marketing:
19895 essays
Sainsbury: External Environment Audit Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
Free
Sainsbury’s has to offer customers real value: quality with no compromise at good prices. The company has to push further on with their convenience growth plans and take part at the Royal Wedding, Halloween, and Christmas, to drive market outperformance. These strategies are, however, undertaken in a tough economic environment of high inflation.
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Market Analysis Assignment Marketing Research Paper
8 pages (2328 words) , Download 0 , Research Paper
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In order for a band to survive in the market, there is a need for the market to be studied so as to come up with strategies that will enable it to compete effectively. The study of the market situation will help to make a decision on whether there is a need to look for new markets or if within the current market there is still room for improvement.
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The Partners of Veterans Association of Australia Incorporated Marketing Case Study
8 pages (2131 words) , Download 0 , Case Study
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The Partners of Veterans Association of Australia Inc. is a company founded in 1999 with the aim of restoring hope, offering support towards members of the family who had lost their loved ones but mostly in the line of duty. PVA’s primary perception is that there must always be a connection to signify this formerly neglected.
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Marketing Plan for Magic Carpet Inc Marketing Case Study
8 pages (2232 words) , Download 2 , Case Study
Free
While magic carpet continues to focus on its core competency of cleaning carpets, it will come out with attractive product bundles that will help get wallet share from the market. These value bundles will help in increasing revenue share as well as retaining the customer, as they will work as Unique Selling Propositions on which Magic Carpet can cash upon.
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Marketing Analysis of Zenith Computer Terminals Marketing Case Study
12 pages (3356 words) , Download 2 , Case Study
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Service department leaders will need to complete the study of the new maintenance program by next year and be able to run a pilot test during the third and last quarter of the year. The success of the maintenance program will reduce service calls by 25% and create opportunities for new revenue with maintenance contracts for the year after next.
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Buyer Behaviour and Analysis: Arsenal Football Club Marketing Case Study
9 pages (2470 words) , Download 2 , Case Study
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In the case of Arsenal FC, awareness of the team forms the foundation as there are also equally powerful clubs and this should be followed by creating interest which is supplemented by providing adequate information to the consumers. This can be achieved through the excellent performance of the team as well as the use of advertisements.
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Restaurant's Marketing Mix and Today's Eating Trends Marketing Assignment
8 pages (2670 words) , Download 0 , Assignment
Free
The paper "Restaurant's Marketing Mix and Today's Eating Trends" is a worthy example of coursework on marketing. The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.
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Brand Growth Strategies Marketing Literature review
9 pages (2745 words) , Download 0 , Literature review
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The paper "Brand Growth Strategies" is a brilliant example of a literature review on marketing. Imagine the world all around. Everywhere one turns his head, brand names pop up for one to consider, buy, and make part of one’s life. Daily one sees images of such products as Coca-Cola products, Nike, Wal-Mart, McDonald's, Starbucks, and others.
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Telstra - Finding the Reason for the Loss of Clientele of Telecom Communications Marketing Research Paper
7 pages (1859 words) , Download 0 , Research Paper
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The paper “Telstra - Finding the Reason for the Loss of Clientele of Telecom Communications" is a telling example of a research paper on marketing. It came to Telstra’s notice that there was a sudden and significant decrease in the number of residential clients. These clients had terminated all- or some of the service contracts like mobile, landline or internet connections.
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Cause of Various Mobile Phones Consuming for Students Marketing Literature review
6 pages (1872 words) , Download 0 , Literature review
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The paper "Cause of Various Mobile Phones Consuming for Students" is a good example of a literature review on marketing. Brand Preference and Advertisement - The primary source of the knowledge a consumer gets about mobile phones is from their own experience, word of mouth and advertisements. Advertisements help brands make consumers more brand loyal by making them less price sensitive.
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Effective Brand Development and Management Marketing Literature review
17 pages (4975 words) , Download 0 , Literature review
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The paper “Effective Brand Development and Management" is a potent example of a literature review on marketing. Branding which started out a simple component in the marketing strategy with its focus in the advertising activities has now developed into a process that integrates overall organizational effort into delivering differentiated customer value.
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Marketing Plan for Aire Valley Breweries Plc Marketing Coursework
8 pages (2386 words) , Download 0 , Coursework
Free
The paper "Marketing Plan for Aire Valley Breweries Plc" is a brilliant example of coursework on marketing. It is evidently clear from the discussion that marketing plans seek to guide the organization’s marketing team on the achievement of their departmental objectives that are derived from the overall corporate strategy.
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The Contribution That Public Relations Can Make To Marketing Communications Marketing Essay
8 pages (2392 words) , Download 0 , Essay
Free
The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. The author of the paper states that marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies.
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Marketing Theories and Its Application at Contiki Company Marketing Case Study
6 pages (1794 words) , Download 0 , Case Study
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The paper "Marketing Theories and Its Application at Contiki Company" is a great example of a case study on marketing. Contiki Company is one of the biggest companies in Australia which have segmented their market so that they can target an age group which consists of people aged 18 to 35 years. It is attracted to this age group because of the many benefits which they offer to its market segment.
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Virgin Blues Marketing Strategy for a Business Class Marketing Case Study
6 pages (1903 words) , Download 0 , Case Study
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The company has also used technology by having tie ups with retailers and is marketing the product aggressively. The Ansoff matrix and BCG matrix demonstrates it. SWOT also shows the same. The company has a good work force and has been able to define the markets properly.
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Integrated Marketing Communications Plan for Colgate 360 Marketing Case Study
13 pages (3638 words) , Download 2 , Case Study
Free
The paper “Integrated Marketing Communications Plan for Colgate 360°" is a perfect example of a case study on marketing. The main purpose of this report was to analyze Integrated Marketing and Communication strategies that could be used to market Colgate 360° toothbrush. This report has been authorized by the CEO.
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Body Glove International - Thinking from the Customer Perspective Marketing Assignment
10 pages (2766 words) , Download 0 , Assignment
Free
The paper “Body Glove International - Thinking from the Customer Perspective" is an impressive version of the assignment on marketing. This is a global company which has specialized in the manufacture of wetsuits of high quality for water sportspeople all over the world. They manufacture suits for customers who are involved in the sinking, surfing, scuba diving, and jet skiing.
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The Concept of Status Consumption Marketing Coursework
8 pages (2248 words) , Download 0 , Coursework
Free
The paper "The Concept of Status Consumption" is a brilliant example of coursework on marketing. The area of substance customs has developed a comprehensive perceptive of the figurative characteristics that hold fast to the objects of human manufacture. Scholars across the social sciences have sought to demonstrate how individuals and communities use inanimate objects to claim for status meaning.
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The Situation and SWOT Analysis of Apple Inc Marketing Research Paper
10 pages (2846 words) , Download 0 , Research Paper
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The paper “The Situation and SWOT Analysis of Apple Inc" is an informative version of the research paper on marketing. This paper indicates an analysis of Apple’s I-Pad; its history and its present position in the market. Especially invented to cater to customer’s diverse needs, I-Pad is in progress to gather wide recognition in the customer market.
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Consumer Behavior and Status Consumption Marketing Term Paper
8 pages (2452 words) , Download 0 , Term Paper
Free
Marketers have developed a new concept where consumption of ordinary goods and services is accompanied by image and status. There are different views proposed by different scholars on the standard definition of status consumption. Eastman, Goldsmith and Flynn (1999) define status consumption as adhering to social and cultural stratification and ranking in a given society.
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Napster Should Change Its Marketing Mix Strategy Introducing the Digital Media Marketing Case Study
10 pages (2905 words) , Download 0 , Case Study
Free
The paper “Napster Should  Change Its Marketing Mix Strategy Introducing the Digital Media" is a forceful example of a case study on marketing. The key findings of this report indicate that Napster as an Internet provider of music downloads has considerable strategic plans for service provision and the marketing mix adopted by the company id ideal and applicable for its success.
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Coca Cola Company's Market Segments, Logistical Flows, External Environment, and Internal Factors Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
Free
The paper “Coca Cola Company’s Market Segments, Logistical Flows, External Environment, and Internal Factors" is an engrossing example of a case study on marketing. A market is any platform that exists to provide an opportunity for the exchange of goods and services. Marketing provides an opportunity for stakeholders to endorse their products to customers to gain an edge over their competitors.
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Factors of BlackBerry Smartphones' Successful Promotion Marketing Case Study
7 pages (1898 words) , Download 0 , Case Study
Free
The paper “Factors of BlackBerry Smartphones' Successful Promotion" is a perfect example of a case study on marketing. Blackberry phones have revolutionalized the Smartphone technology making connections in personal lives and business a lot easier than they can be imagined. A sleek, compact and stylish all-in-one mobile solution is offered by BlackBerry.
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Business of Wireless Services: Case of Cingular Marketing Case Study
12 pages (3880 words) , Download 0 , Case Study
Free
The paper "Business of Wireless Services: Case of Cingular" is a great example of a case study on marketing. The study seeks to establish ways in which Cingular hold to manage the business of wireless services in this competitive American market. Competition has been very stiff especially due to consolidation, merging and acquisitions.
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Internationalization of the Ikea in the Egypt Markets Marketing Statistics Project
17 pages (3257 words) , Download 1 , Statistics Project
Free
The paper “Internationalization of the Ikea in the Egypt Markets" is an excellent example of a statistics project on marketing. In the multibillion furniture and retail global market, IKEA group is one of the leaders in the world. In the global environment, IKEA was able to distinguish itself from other furniture retailers by combining its unique principles of function, form, and affordability.
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Advertising as One of the Main Concepts of Patchi Shops Business Marketing Term Paper
16 pages (4311 words) , Download 0 , Term Paper
Free
The paper "Advertising as One of the Main Concepts of Patchi Shops Business" is a brilliant example of a term paper on category. The author of the paper states that advertising is one of the main concepts that are incredible in ensuring that the prosperity and economic worth of products can easily be realized.
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Recessionary Position: Branding Attitudes Of UK Automobile Consumers Marketing Literature review
6 pages (2115 words) , Download 0 , Literature review
Free
The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.
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Evaluating the Perceptions of Consumers on Consumer Generated Media Marketing Essay
13 pages (3556 words) , Download 0 , Essay
Free
The paper "Evaluating the Perceptions of Consumers on Consumer Generated Media" is a worthy example of a management essay. Customer-generated media is a term that is used in describing the general activity on the web whereby customers contribute their own content. It describes a variety of new sources of information which is found online and created, initiated, circulated and used by consumers.
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Brand Impact on Perceptions and Purchasing Intentions Marketing Literature review
14 pages (4031 words) , Download 0 , Literature review
Free
The paper "Brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing. The brand name is the identity given to a certain specific product, service or business. A brand can be in the form of a name, sign, symbol, color combination or slogan that differentiates on product, service or business from another one.
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SWOT and Situational Analysis of iPhone Marketing Case Study
12 pages (3311 words) , Download 0 , Case Study
Free
This goes well with the vision objective where Apple’s iPhone want to be one of the most sought brands. Their mission statement is helping them to achieve it. The report then looks into the positioning and SWOT which helps to identify the short- and long-term objectives.
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The Android Market for Paid Applications in the United Arab Emirates Marketing Research Paper
19 pages (5593 words) , Download 0 , Research Paper
Free
The paper “The Android Market for Paid Applications in the United Arab Emirates" is a meaningful example of a research paper on marketing. Mobile phones will soon be heading to towards the list of our must-haves and very competitively so. The Android market for mobile phone paid applications by Google offers a cutting edge in mobile technology. I
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Brand Preference Survey Marketing Research Paper
10 pages (2789 words) , Download 0 , Research Paper
Free
The paper “Brand Preference Survey" is a thoughtful example of a research paper on marketing. A brand is very important in penetrating the market and the product has to make an impact in the desired market. There has been a growing interest in determining the perceptions of consumers, especially teenagers and young adults towards brands.
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Strengths, Weaknesses and Opportunities of Carry-On-Cruising Marketing Case Study
12 pages (3235 words) , Download 0 , Case Study
Free
The paper “Strengths, Weaknesses and Opportunities of Carry-On-Cruising" is an exciting example of a case study on marketing. This report is going to analyze the business environment under which a company known as Carry-On-Cruising which is a leisure river cruise company operates under and how to improve its operations and ensure sustainability.
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The Media Campaign to be Undertaken for RACV Renters Insurance Marketing Case Study
8 pages (2147 words) , Download 0 , Case Study
Free
The paper “The Media Campaign to be Undertaken for RACV Renters’ Insurance" is a thoughtful example of a case study on marketing. The Royal Automobile Club of Victoria offers various benefits to members. These comprise of among others, the RACV Show Your Card and Save program which offers discounts and special bargains at participating establishments.
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Sharp Corporation - an Expanded Marketing Mix for Online Marketing Marketing Case Study
7 pages (2016 words) , Download 0 , Case Study
Free
The paper “Sharp Corporation  - an Expanded Marketing Mix for Online Marketing" is a perfect example of a case study on marketing. Successful online brick-and-mortar businesses consider the key to their thriving business process management is to develop a diverse marketing mix that can work in an effective manner.
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Analysis Formulation and Implentation of Channel Systems: Case of 3M Canada Marketing Case Study
9 pages (2741 words) , Download 0 , Case Study
Free
The paper "Analysis Formulation and Implementation of Channel Systems: Case of 3M Canada" is a perfect example of a case study on marketing. After the change of management of the Industrial Business Division (IBD) of 3D Canada Company, the company was mandated to increase its annual growth rate of 2 to 3 % to 12 to 15 % in the next two years.
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Current Condition, Objectives and Strategies of Quickflix Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
Free
The paper “Current Condition, Objectives and Strategies of Quickflix" is a breathtaking example of a case study on marketing. Quickflix Limited is an Australian company that deals with the production of online movies (Baillieu S. 2011). Quickflix is a public company that is registered in the Australian Stock Exchange market.
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Interactive and Internet Marketing Marketing Research Paper
8 pages (2285 words) , Download 0 , Research Paper
Free
The paper "Interactive and Internet Marketing" is an outstanding example of a research paper on marketing. This report provides comprehensive literature on e-commerce websites which include; B2B, B2C, C2C, and B2E. One example of B2B websites and B2C is chosen as Tradekey and L.L. bean. This report assesses the functions of these two websites in their target market.
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Hollister Brand Space, the Way how Brandscape Integrates into Brand Communication Strategy Marketing Case Study
10 pages (2908 words) , Download 0 , Case Study
Free
The paper “Hollister Brand Space, the Way how Brandscape Integrates into Brand Communication Strategy" is an inspiring version of the case study on marketing. Brand or product placement can be defined as an advertising method in which the corporate name, brand name, signs, and packages are positioned intentionally in television programs and motion pictures.
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Main Issue and Its Implications in Terms of Global Marketing Marketing Assignment
6 pages (1593 words) , Download 0 , Assignment
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The paper "Main Issue and Its Implications in Terms of Global Marketing" is a wonderful example of an assignment on marketing. Article One - Robust carbon trading system can be ours By Chris Bowen/ The Australian Financial Review, November 09, 2009. As the debate about Australia’s policy response to climatic change rages, the arguments on both sides of the question are well known. 
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Website Planning of the World of Warcraft Company Marketing Case Study
15 pages (4098 words) , Download 0 , Case Study
Free
The paper “Website Planning of the World of Warcraft Company" is a persuading example of a case study on marketing. As technological know increases, most firms across the globe adopted contemporary marketing through online methods. This has proved to be more profitable as it reduces the operational cost.
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Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya Marketing Case Study
17 pages (4502 words) , Download 0 , Case Study
Free
The paper "Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya" is a brilliant example of a case study on marketing. While studying marketing many authors have mentioned the application of 4 P’s that represent pricing, place, product, and promotion. The necessity to study the 4 P’s is for the purpose of implementing marketing plans in businesses.
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The Australian Ballet Marketing Plan Marketing Assignment
12 pages (3330 words) , Download 0 , Assignment
Free
The paper "The Australian Ballet Marketing Plan" is a wonderful example of an assignment on marketing.  The Australian ballet is one of the largest ballet companies in Australia and around the world. The company was founded in 1962 and has been the defining face of ballet in Australia and around the world for more than five decades.
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L'Oreal Netherlands - Promotion of Its Product Lines with the Help of Garnier Name Marketing Case Study
15 pages (3949 words) , Download 0 , Case Study
Free
The paper “L’Oreal Netherlands - Promotion of Its Product Lines with the Help of Garnier Name" is an engrossing example of a case study on marketing. It all started with the fact that in 1997, a chemist named Eugene Schueller founded a company named French Harmless Hair Colouring. As early as 1912, Schueller was exploring his hair color products across borders to Holland, Australia, and Italy.
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Marketing Plan for Starbucks Children Products Marketing Research Paper
8 pages (2135 words) , Download 1 , Research Paper
Free
The paper “Marketing Plan for Starbucks Children Products" is an affecting example of a research paper on marketing. This report entails a situational analysis of Starbucks. Under this, both the external and internal environment of the company will be analyzed in relation to marketing children and teenage Starbucks products.
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The Role of Materialism and Religion in the Spread of Global Consumption or Brands Marketing Literature review
8 pages (2656 words) , Download 0 , Literature review
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The paper "The Role of Materialism and Religion in the Spread of Global Consumption or Brands" is a wonderful example of a literature review on marketing. In the past, purchasing expensive items was seen as a kind of extravagant consumption behavior. In fact, buying such goods was a preserve of individuals holding top leadership positions in society (Budiman & O’Cass, 2007).
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Marketing of Service Products in Eco Beach Marketing Case Study
12 pages (3165 words) , Download 0 , Case Study
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The paper "Marketing of Service Products in Eco Beach" is a perfect example of a case study on marketing. The 7ps of marketing has been used for marketing both services and products. However, this report outlines how eco beach resort has utilized the 7ps in the provision of its services to both existing and potential customers.
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Consumer Behaviour and Consumer Attitudes Marketing Term Paper
13 pages (3739 words) , Download 0 , Term Paper
Free
The paper "Consumer Behaviour and Consumer Attitudes" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society.
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Adopting Customer Relation Management of Apple Inc Marketing Case Study
11 pages (2542 words) , Download 0 , Case Study
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The paper “Adopting Customer Relation Management of Apple Inc" is a persuading example of a case study on marketing. According to Marshall N, the main competitors of Apple Company are BlackBerry, Nokia, and HTC due to their smartphones which have the same features as compared to the iPhones.
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The Impact of Customer Loyalty and Relationship Marketing Marketing Research Paper
12 pages (3487 words) , Download 0 , Research Paper
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The paper "The Impact of Customer Loyalty and Relationship Marketing" is a great example of a research paper on marketing. There has been an increased interest in Customer Loyalty and Relationship Marketing (CLRM). Such strong rivalry characterizes the modern-day business environment has resulted in building a firm relationship between the firm and clients.
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