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Marketing Essays

Result for Subject Marketing:
19897 essays
The Importance of Addressing Ethical Issues in Marketing Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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Every marketing research that is being undertaken should be checked on the scale of ethical questions. Many times, the researcher may try to follow an unethical practice or try to avoid meeting up a challenge, leading to misinterpretation of the results. Here, it also amounts to misleading the company that has established its trust in your marketing research.
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Marketing Management: Pricing Marketing Assignment
2 pages (610 words) , Download 0 , Assignment
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Sony, in the electronics segment, is considered to be a key player operating on market skimming pricing. When Sony launched the World’s first High Definition Television (HDTV) to the Japanese market in 1990, the high-tech sets cost $43,000. The target customers for all such televisions were the high-end customers. 
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Capturing Customer Value through Pricing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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While organizations are clearly motivated by profits, customers are motivated by satisfaction. This can only be achieved if the organization understands the customer’s needs. The organization needs to integrate the four P's into the marketing mix strategy. The organization must also realize that profits will come after customer satisfaction (Kotelnikov, Web).
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Hybrid Marketing Systems Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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A hybrid marketing system is a composite system comprising of different marketing ways like direct marketing, distributors, dealers, retailers, telemarketing, etc, and is being adopted by a company to sell the product(s) today.  Designing and managing a strategic hybrid marketing system give a company an edge over its competitor(s).
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Implementing a Marketing Strategy Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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It is imperative for the Deluxe company to meticulously examine the needs and wants of the target market.  Since it had been determined through marketing research that the products are feasible, provided the products are scrumptious, the organization can then carry out its plans, but it has to make certain that it has accurate actions at the precise locations. 
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Promotion Mix Strategies Marketing Assignment
1 pages (493 words) , Download 0 , Assignment
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Marketing is based on relationship building as per the new scientific methods of organizational theories. Promotional strategies are mainly accomplished through activities like advertising, sales promotions; direct selling, public relations, etc. One single marketing strategy may not be effective for the rapid movement of the product in the market.
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International Advertising Marketing Assignment
2 pages (594 words) , Download 1 , Assignment
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Firstly, advertising as such is an important component of global companies’ marketing policy, and secondly, it is a very useful and meaningful tool that plays a big role in the process of company’s invading the international market. International advertising, therefore, produces a considerable impact upon the structure and dynamics of consumers’ demand on the world markets.
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Agricultural Marketing Marketing Research Proposal
1 pages (250 words) , Download 3 , Research Proposal
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The U.S. Department of Agriculture's Prospective Plantings Report, released Tuesday (March 31), didn't show much change from last year - acreage devoted to soybeans practically the same, corn down 1 percent. "The last two years, 2007 and 2008, we've just seen massive acreage shifts for corn and soybeans," said Chris Hurt, Purdue Extension agricultural economist.
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Marketing Strategy for the Generation Y Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Due to this, they are also empowered and know that they bring promise to a good future of society. They are also technology savvy since they grew up and were aware of the time when computers and other technologies developed so fast and they themselves have been introduced to these at an early age.
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Marketing of Bugatti Veyron Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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The first marketing principle observed is the uniqueness of services.  This means that the product being presented must somehow be special and differentiated.  The second principle is regarding competition, which is related to the first principle, but also includes an external focus as it impacts Bugatti’s own marketing and targeting demographics.
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Online Personals Market Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Considering the fund and resource limitations and the need for being the leader in the market, Waldorf should opt for the first option of maintaining the repute of eHarmony as a long-term reliable matchmaker. It should be considered that it is this factor that has always given the company a competitive edge. There should be high efforts to maintain this fame and goodwill.
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Women's Regular Favorite High Heeled Shoes Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Because the target market is a career woman, the internet sales reflect the target market's bit of a hectic lifestyle. As she does not have much time to go on shopping, she can place her order on the internet and have the product delivered, which does not give her any hassle. The market's need for convenience is reflected in the promotion method.
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Alpine Food on the UK's Market Marketing Article
4 pages (1000 words) , Download 1 , Article
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Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets.  Based on the consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on the significance and implications for Alpine Food. 
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The Future of Gaming Marketing Term Paper
1 pages (250 words) , Download 3 , Term Paper
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The requirement for a challenger or teammate will always be present because no gamer can play in isolation. The appearance of groups that contend in ladders and leagues is just an indication of what will take place when gaming becomes ordinary. Professional electronic gaming competitions will one day entertain millions of fans
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Customer Is King Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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The need to be ethical is an important requirement. The business also needs to follow the requirements of the law. Today, the business must recognize that there is the reality of product economic substitute. There is the reality of added competition. This means that others are seeking to enter the market for the same customer. 
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Web Marketing and Instructional Videos Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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The research identified a video entitled Armando’s Free Introduction to Web 2.0 Marketing: What’s So Great About MySpace?. This video is of high interest to companies because of two specific reasons: First, it might create more competition for professional, successful marketers who are trying to sell their marketing services for profit.
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Branding as a Key Success Factor for SMEs Marketing Research Proposal
1 pages (250 words) , Download 1 , Research Proposal
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Prior to this dissertation, reputed authors had conducted primary and secondary researches in order to promote the imperativeness of branding specifically for SMEs. Some authors even suggest that the branding of the product or chain should be exceptionally prioritized amongst the company’s marketing strategy and the rest of the campaigns or policies should be based upon and around the brand-name.
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Why is Branding so Important in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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McDonald’s identifies a single product that has appeal in certain geographical locations and then goes for mass marketing of that single product which it promotes extensively. Fish and chips might be favored more in certain locations while the meatier maxi burger can be a more desirable product in certain locations.
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Market Segments and Sales Forecasting Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
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Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist.
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The Digital Age for Elementary Children on African Art Marketing Thesis Proposal
1 pages (250 words) , Download 0 , Thesis Proposal
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Significantly, there are companies that are established to primarily cater to the needs of children like Disney, Nickelodeon, and Africa Access. Worthy to mention, these companies are seen as an effective tool in not just educating the children about the established and known arts and cultures in the world but also an instrument to bring in the national identities of certain nations.
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A Prime Environment for Marketing Efforts: Clean Eating Marketing Article
1 pages (250 words) , Download 0 , Article
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The editorial, production, and administrative staff are well balanced. The main theme is good health through a natural diet of healthy fresh foods, exercise, and respect for the body and the planet. The subtitle is: Improving Your Life One Meal at a Time. Each issue centers on a healthy diet theme which is related to the cover illustration.  
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Marketing Example: The Good, The Bad, and the Ugly Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
Free
Parle Appy Fizz is a popular apple drink in India. The ad goes like this. Two animated bottles, while on an elevator, hit a beautiful girl. “Two bottles. Because they're 'cool drinks to hang out with'.” Though the intention of the company was good, the way it was pictured was really bad. The idea was not properly conveyed to the viewers. The ad was not much impressive too.
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Value Proposition and Positioning of McDonalds Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
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McDonald’s is synonymous with fast foods all over the world. Consumers buy McDonald’s because of its quality, fast service, and cheap price. McDonald’s is the brand synonymous with fast foods such as hamburgers, French fries, sundaes, among others. The diversity of food choices at McDonald’s give consumers the opportunity to select from a variety of selections.
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General Opinion about the iPhone: Is It Good or Bad Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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The general opinion about iPhone is that it includes the basic features and functions of a mobile phone. In addition, its multimedia functioning and 3G features are really innovative in this age of rapid progress in science and technology. Besides, its battery backup is really good and most useful for those who have less time to charge their mobile phones.
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Business-to-Business: Pitfalls and Opportunities Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people like initiators, buyers, influencers, users, etc. (Blythe & Zimmerman 2005). A B2B business model has many forms such as one-to-one, one-to-many, and many-to-many to include catalog sites and auction sites where buyers can bid on a buyer's offerings.
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Aiming to increase margins and to reduce labor costs, IBM decided to hire software/hardware professionals from India. Besides, IBM is aware of the fact that the best way to withstand the challenge from ever-increasing labor costs is to rely upon software. One can see that success in the software business is strictly based on diversification or undertaking multiple tasks at a time.
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The Features of SideSteps by Nike Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The features include the small spikes in the soul of the shoe, the air holes present on the top surface, the laces which are just about the perfect size, and the aerodynamic shape at the anterior of the SideSteps. All these features make it stand out in a league of its own and hence different from the competition.
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Range Rover Advertisement Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
In the final analysis, the advertisement encompasses a better competitive mileage in the motor vehicle industry. It can easily convince a buyer to avoid other car models and go it since the video portrays it as suitable for bumpy terrains. From the video, Evoque has a unique advantage over other models, and this creates a competitive advantage.
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Companies such as Proctor & Gamble, Unilever, and Colgate Palmolive still use the three fetishes described in the reading (soap itself, white clothing, and mirrors) in advertisements aimed at not only igniting racial and class sentiments but also creating a visible aesthetic space around their commodities.
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Segments Air Arabia Company Is Targeting Marketing Case Study
4 pages (1110 words) , Download 3 , Case Study
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Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company that has taken time to implement technological advancements in its operations. More so, the company has employed various marketing strategies to gain a competitive advantage in the airline industry.
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Marketing Plan for Relationship Marketing for McDonalds Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
As the discussion outlines, UK’s Advertising Standards Authority blamed McDonald's for breaching the codes and not stating the correct way they make their fries in advertisements. The latest legal issues McDonald's is facing is regarding the obesity issues that have been caused by their products in the US and UK markets. 
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The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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the senior management can provide information which will allow for clarity in what needs to be focused on by the marketing team while introducing the product in the market. Also with a detailed understanding of what the management’s objectives are, profitability, the marketing team and can provide clear indicators for the screening criteria.
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Contemporary Marketing Mix for New Fords Model Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
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While defining the term ‘marketing mix’ Philip Kotler and Joanne Scheff said “marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.” These tools were further classified by McCarthy. He formulated the concept of four Ps which are product, place, price, and promotion. 
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Integrated Marketing Communications Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
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 Once the activation is discernable, it is to be supported by immediate help by the quick operation of the service sector of the brand in the form of further information by some form of contact. This is followed by a product experience, which makes the initial trust with the communicator and the recipient of communication a concrete reality. 
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Marketing of Service Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
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The service sector is going through almost revolutionary change, which dramatically affects the way in which we live and work. New services are continually being launched to satisfy our existing needs. The service sector is remarkably diverse. The size of the service sector is increasing in almost all economies around the world.
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The Specifics of Marketing Services on the Starbucks' Case Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
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To a greater extent, it can be noted that Starbucks is concerned with providing services to its customers in the form of offering a third place of relaxing. Whilst coffee and other beverages can be considered as physical goods, they are offered as services. As outlined above, the marketing tools for goods and services differ in some instances.
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How Effective is Advertising in Social Networking Marketing Research Paper
42 pages (10500 words) , Download 2 , Research Paper
Because of its "core advantage in the capacity of fast, integrated, and interactive exchange of information" (Avlonitis and Karayanni 2000) and its versatility to reach customers in the global market at relatively low cost, Internet advertising has rapidly become a new popular communication medium in the market.
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Today's Marketing for Building Powerful Brand Image Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
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Marketing today is about undertaking the challenge to experiment with new advertising platforms and sources of consumer insight. It is about being innovative with a more powerful marketing mix. Marketing poses a challenge because nobody yet knows how to make decisions and attain consistent success.
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The Impact of Loyalty Schemes on the Retail Segment Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
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The rewards you offer to regular customers can vary from fixed discounts to extra goods or prizes. Above all, the scheme should be simple to use and the rewards should be attractive and attainable. If customers have to spend a lot to get a small gift, they will be insulted. At the same time, make sure you can recover the cost reasonably quickly.
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Features Of The Strategic Marketing In Bang & Olufsen Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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The term marketing environment is used in order to describe all the forces that act on a firm’s marketing plans; these forces are not relevant to these plans; however, they can influence their performance – even if the level of influence cannot be determined in advance but it is depended on a series of criteria, as analytically explained below.
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Global Marketing: Miss Selfridge Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
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The author of the paper states that men’s apparel market is 46 percent of the total apparel market in India. Preference for readymade garments is increasing and this has become inevitable with the rise in urbanization. Whereas, women’s apparel market is 17 percent of the total apparel market in India.
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Levis - Brand and Its Audience Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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Marketing has derived its influences from innumerable fields of life such as social sciences, psychology, sociology, and economics. It is a unique amalgamation of various fronts of life. Anthropology has been impacting marketing for quite some time though the influence is comparatively smaller in scale.
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Corporate Social Responsibility - PR Fashion or Urgent Need Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
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CSR has so far been seen as PR fashion or an obligation to be fulfilled to comply with mandatory laws. The banking sector has been slow to adopt the CSR initiatives but this has proved to be disastrous as demonstrated by the recent collapse of the banking system. It only demonstrates a lack of responsibility and accountability. 
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Marketing Plan for Apple's iPad Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
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The publishing industry especially is facing tough times with dwindling readership of newspapers, magazines, and books. Given that the iPad has a huge potential due to its form factor and touchscreen capabilities, Apple could take advantage of this situation to help provide interactive reading contact and making the iPad more reader-friendly.
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Online Consumer Behaviors and Factors Shaping Consumerism Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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This paper addresses the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) What are the significant consumer behaviors both positive and negative that affect internet consumerism? This research will begin with the statement that Internet usage has significantly increased in the past few decades.
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Sachet Packaging of Products Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
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One important aspect addressed in this report include the environmental impacts of the sachet packaging during manufacture, use and at the end of their life. Lastly, with a discussion on the economics associated with the use of sachet packaging, the report provides conclusions and recommendations.
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Offering Services at the Healthcare Marketplace Sector Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
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Philip Kotler’s Segment-by-Segment Invasion Plan has relevance to the dynamic business world in this wake of globalization. This concept is imperative in improving an existing product for a specific target market to meet there changing socio-economic experiences. The plan must capture the perception of the customers on the product.
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The Determinants of Trade Policy Preferences in the UK Marketing Essay
10 pages (2500 words) , Download 2 , Essay
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It is not just sufficient to examine the trade policy as well as its effects on the nation so as to consider whether the trade policy is preferable or not. Such a question is to be answered by eschewing the region or country centered theories & take into consideration the individual preferences towards the trade policy. 
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Critical Issues in Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
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 The process of “Marketing” involves the art of “brand creation, management, and enhancement” of deliberate significance to a trade, marketers effort towards shaping the civic awareness of an organization and its merchandise. The process of marketing assists companies to predict the requirements of their targeted patrons, persuade their requirements.
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Regional Variations in Attitude towards Guanxi among Chinese Managers Marketing Research Paper
34 pages (8500 words) , Download 2 , Research Paper
The author states that political forces and economic policies also influence the thinking and conduct of Chinese people. A subsection talks about the developments of people’s behavior under the Chinese Communist Party and Socialism. As China opens its doors towards the world economy, the country, as well as its people, adapt to a new state of affairs.
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