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Marketing Essays

Result for Subject Marketing:
19702 essays
Peculiarities of Formulating Marketing Strategies in Overseas Countries Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
A lot of international film festivals are being conducted in the UK because of the UK people’s interest in knowing what the new trends are in the international community as far as films are concerned. On the other hand, I never heard about any international film festivals happened in Chinese territory. 
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Venturing into the International Marketing Is a Good Recipe for Success Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The structure of the market approach is more proactive than the market size approach. While the latter focuses more on the availability of market opportunities the former lay strategies on how to handle any future problems such as market exit strategy and how to deal with a potentially stubborn competitor.
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Features of an Oligopolistic Market the Roles of Both Price and Non-Price Competition in this Market Marketing Coursework
5 pages (1636 words) , Download 0 , Coursework
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The expression oligopolistic market refers to the situation where few competitors are present and they have transparent actions. Thus, each and every of the few competitors are aware of the actions by others, and therefore by making a study of reactions in the past, prediction of conduct in the future is possible.
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Port Reform - to Improve Productivity, to Become More Competitive, to Attract Private Capital Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Reforms utilizing private enterprises to manage and control various ports enabled governments to realize improved performance through the generation of increased financial investments and expansion of port capacities. The experiences provided by ports in the Southeast and Far Eastern nations all support the benefits that privatization accords.
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Expectations of Customers of the Hotel Sector Marketing Research Proposal
8 pages (2159 words) , Download 3 , Research Proposal
Free
The researcher will ensure that the research process is completed with the utmost ethics. The researcher will have access to journals through public libraries. It will be made sure that any study that is quoted is cited properly in the reference section. It will be made sure to confirm to it that none of the questions invades the visitor’s privacy.
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Financial Market Reform In China Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The conclusion from this study states that globalization has been associated with the current developmental pressures in emergent markets in Asia and elsewhere. For example, China in particular and other East Asian countries, in general, have been influenced by globalization trends to such an extent so that their financial markets have been highly exposed to these trends.
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Importance of Proper Communication for the Success of Marketing Strategy Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
“Communication leads to community, that is, to understanding, intimacy and mutual valuing”. Marketing communication is one of the most important factors behind the success of any firm, and Smiths group as a reputed firm of 150 years is successfully applying all the communication mixes to achieve the desired objectives.
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Overview on Main Key Players in Coffee Trading Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Procter and Gamble acquired Folgers Coffee which is a major brand of coffee in the US. It is a beverage division of the J.M. Smucker. The Folgers Coffee Company (‘Folgers”) is a subsidiary of the Procter & Gamble Company (P&G). Folgers leads in the production of the retailed packaged coffee products in the United States.
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Marketing Management and the Fast Food Industry Marketing Assignment
5 pages (1688 words) , Download 0 , Assignment
Free
Competitive activities in the marketing industry are driving other fast-food competitors to use new positioning strategies, remain more focused on pricing, and ensuring the delivery of a sense of brand value to consumers in their unique marketing strategies. This report highlights the potential marketing strategies for today’s fast-food companies.
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Principles of Marketing at Ryanair Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
It is evidently clear from the discussion that there are three levels of product in total that include: The Core Product, the Actual Product, and the Augmented Product. The non-physical part of the product is called the Augmented Product. There is lots of added value included in it, for which one may or may not give a premium.
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Planning Staffing Requirements: Delta Synthetic Fibres Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
The author assumes that the plants are at the maximum capacity and that the company has the capacity to store the products simultaneously if need be. By way of talking, he calls it CRP, or capacity requirement planning (capacity requirements planning) This helps to plan in advance to meet the needs of inventory that may arise in future.
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Planning a Communication Campaign in Smith and Nephew Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The campaign will be most helpful for the people who are suffering from surgery and serious health care problems in orthopaedic domains like knee cap replacement and need some technical support to overcome their handicap. The target audience will be the orthopaedic doctors and clinical surgeons, nurses and physiotherapists.
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Strategy of Walt Disney Studios in Asia Marketing Term Paper
8 pages (2202 words) , Download 2 , Term Paper
Free
The author of this paper states that Walt Disney deals with a number of different products and services. They are mainly into the animations, consumer products, and interactive studios, various stores that sell the Walt Disney products like soft toys and many other products and merchandise for children.
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Customer Analysis of India for Sun Microsystems Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
People have become the focal point and therefore effective customer relationship management has become very important. Through regular HR training and upgrading the skills of the human capital, the company strives to cater to the changing demands of the people. The efficient delivery of the services and products are crucial ingredients of the firm.
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Info-Point: Marketing of New Touch Screen Information Technology Marketing Report
10 pages (2896 words) , Download 2 , Report
Free
With the advancement of today’s touch screen technologies and a more technologically-savvy consumer group in the UK, it is becoming more feasible for innovative product designers to establish various touch screen information points to allow consumers to become more familiar with their surrounding community regions.
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Marketing Planning and Promotion at Abercrombie & Fitch Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
When developing a sound marketing plan, companies like A and F must consider the income levels of their expected target audience, an intelligent understanding of what drives specific consumer behavior in their desired market buyers, and how best to create a solid, positive perception of the brand’s image in the process.
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Marketing Management by Phillip Kotler and Kevinlane Keller Marketing Book Report/Review
12 pages (3000 words) , Download 2 , Book Report/Review
Free
The advent of globalization has fulfilled the demand of more and more niche segments and has resulted in increased profits for small and medium-sized business. Despite this, there are still some businesses that only cater to a local market. For example, French New channel usually present news in French and are thus targeting the local market only
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The Possibility of Dachser Far East Ltd. Entering into Western China Marketing Research Proposal
13 pages (3250 words) , Download 2 , Research Proposal
Free
There are several potential constraints considering the customer survey that could hamper the quality and volume of the collected information apart from providing efficiency related obstacles in the survey. Firstly, it is not possible to determine the size of the number of responses as it is uncertain how many return questionnaires.
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Methods in Ensuring Customer Loyalty and Positive Brand Reputation Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The Westin Hotel, a global hotel chain, has created their “Well-Being Experience” in which clients are exposed to positive, somewhat new-age messages all throughout the hotel chains and in-room in order to link personal customer lifestyle with brand reputation, offering clients a means to avoid stress and to appeal to those yearning for escape.
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The Sexual Tone in Victoria's Secret Marketing Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
People who oppose sex appeal through advertising should also be encouraged to rethink their stance and revamp their understanding of the issue. They must understand that sex appeal becomes an issue for ethical and public debate only when the matter of gender insensitivity and prurience come to the fore.
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Management, People and Strategic Marketing Marketing Assignment
11 pages (2814 words) , Download 1 , Assignment
Free
Product development process is defined as the complete process of conceptualization, design, planning and developing engineering design and execution through to the final stage of marketing or launching the product. Some text books define it as two parallel processes – one for the effective product development and the other for the marketing process.
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The Brand Value of Rich Media and Video Ads Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that one of the challenges faced by branding is consistency. Brands are produced through an extensive variety of touch points. Every time consumers cooperate with a brand, they figure out relationships. Everybody associated with the brand had an impact on it-starting from the receptionist to the marketing manager.
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The Concept of Marketing Mix Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
The author states that the management has to look for ways through which they can maintain the strategies that they come up with to check on the growth of their profits as well as the amount of capital they need to use if they are to make profits. After all, the main aim of all financial industries is to remain relevant to its clients.
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Different Levels of Market Efficiency Marketing Assignment
8 pages (2009 words) , Download 1 , Assignment
Free
The author states that weak-form efficiency describes the market all the historical information has already been incorporated in the prices of the stocks, all the information contained in the past prices. With semi-strong-form efficiency, the market does not only incorporate the past information in the prices of the stocks.
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Employee Improvement at Hotels Com Marketing Case Study
8 pages (2267 words) , Download 2 , Case Study
Free
In today’s age of technology web2.0 is being used by many travel sites as well as hotels themselves. It is not enough to know the customer; it is important to understand the customer needs and wants. There is a dramatic shift in the power of opinion as customers can now read, post and use the blogs or social networking sites to exchange opinions.
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International Business Marketing: Hong Kong Disneyland Marketing Case Study
7 pages (1919 words) , Download 2 , Case Study
Free
Geographical dispersion of the members of a group allows the networks to provide the basis for the development of both regional and international business organizations” (Casson & Cox, 1993, p.47). This is partially true in the case of HKD. It was able to prevent the same thing that happened in France.
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Promoting Web-content Services: The Master Essay UK Organization Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Master Essay is a well-established organization that provides its clients with quality work regarding custom essay and dissertation writing service. With years of experience and quality work, Master Essay UK is known as one of the world’s finest custom essay and dissertation writing service. We have honed premium grade writing.
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International Advertising and Product Development in the Presentation Change Bite Marketing Case Study
8 pages (2902 words) , Download 0 , Case Study
Free
For producers of goods and services, it is a cost-saving if the middleman could be eliminated and one may proceed directly to the customer, as long as greater costs are not incurred in doing so. Likewise, the customer will benefit from the elimination of the middle man because he or she is able to avail of the producer’s price. 
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Launch of Cosmetic Industry in India Marketing Assignment
8 pages (2238 words) , Download 0 , Assignment
Free
"India has an adult literacy rate(15+ years old) of 61 percent and a youth literacy rate (15-24 years old) of 76.4 % which shows that India as a country has started to realize the importance of education reflective in its much higher youth literacy rate which indeed is a positive sign for the country.  
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Royal Pacific Brand Culture Marketing Case Study
8 pages (2030 words) , Download 1 , Case Study
Free
 With his unique vision, exquisite technology, and dedicated focus on the spirit and nobility has been furnishing services for the royal family for as long as 300 years then. Until the 18th century, with the decline of the Maison de Bourbon dynasty and Napoleon's Empire (into the capitalist society), jewelry gradually replaced the scepter, the former being more popular among the younger generation.
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Marketing Plan for World Wildlife Fundraising With $1 Million Budget Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The recent global economic downturn had caused a decline in the WWF revenues in the previous year and there was a considerable downturn of members’ donations while operating expenses continue to rise. There is a need, therefore, to draw up a plan that will raise the funds to a level higher than last year.
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Expectations of Customers of the Banking Sector Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The type of any information required for research depends upon the research scope and objectives set earlier. The objective of this research is to assess the various expectations of a customer from a bank and their relative importance. For this purpose, it is necessary to have knowledge about the importance customers give to various factors.
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A Strategy for Devise and Launch of a new Adidas Product Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Adidas has been a renowned player and global leader in the sections of footwear, clothing, and accessories of the sporting fraternity for both men as well as women. The story of this reputed brand began in 1920 when Adolf Dassler made first shoes after World War I. The name of the brand came from the initials of the founder
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Changes in Firm's Capital Structure add Shareholder Value Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The capital structure of the firm is defined as the manner in which a company would seek to finance its assets by using a combination of equity and debt or/and some hybrid securities. It’s a long term effort to keep the company going A company’s capital structure is determined by the manner in which it combines its assets.
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Supply Chain Integration Marketing Assignment
6 pages (1945 words) , Download 2 , Assignment
Free
The library system will also change in the coming years. Unavoidably, the world will probably move towards an integration of its library system in the comings. Today, many libraries are doing the integration within their respective schools and they connect is campuses over a wide area through its integration of campuses and libraries.
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Just Another Beer Not to Those in Laos on a Mission to Create a Global Buzz Marketing Case Study
7 pages (1977 words) , Download 0 , Case Study
Free
Beerlao is a beer brand that is produced and marketed by Lao Brewery Company situated in Vientiane, Laos. Established in 1971, the company is presently owned by the Government of Laos and Carlsberg AS of Denmark, both of whom own half the shares. In 2008, the company has sold 132 million liters of beer and has an annual revenue of $145 million. 
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The Role of Marketing at BlackBerry Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The paper states that information obtained online posts to the effect that the BlackBerry suite of smartphone systems was launched in 1999 by the company Research in Motion. It was originally founded in 1984 and RIM is at the forefront of design, manufacture, and marketing of innovative wireless solutions for the global mobile communications market and it is headquartered in Waterloo, Canada.
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Countering Counterfeit Trade Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
In spite of efforts by various sections mentioned above, the threat still remains. Experts argue that as long as demand for counterfeit products is eliminated. Education and training campaigns, stricter laws, stronger enforcement, and cooperation among various stakeholders can bring down this menace to a large extent.
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Is Mobile Marketing the Future of Advertising Marketing Dissertation
36 pages (9000 words) , Download 2 , Dissertation
The author states that mobile marketing is a relatively new and emerging marketing communication tool which exploits the advantages offered by the wide range of mobile handsets. This practice of marketing of products through mobile phones, by means of its allied technology, facilitates companies to launch their advertisement campaigns.
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Marketing in Healthcare Marketing Case Study
11 pages (3587 words) , Download 2 , Case Study
Free
Original journal articles of research-based evidence, such as those mentioned in this paper will be reproduced and creatively displayed in conspicuous places inside the acupuncture clinic and outside of the clinic. Brochures will be made available at the hospital lobby and near the clinic for interested parties to avail themselves with as they pass by.
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The Migros Chain Investment Plan for International Expansion Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The Migros Company is the largest supermarket chain in Switzerland and is derived from the words “mi” which means half way and “gros” which means wholesale; hence in effect, the word Migros means halfway between retail and wholesale. The Company was founded in 1925 by Gottlieb Duttweiler (www.foodinternational.net). 
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Creating a Successful Internal Marketing Plan Marketing Term Paper
9 pages (2642 words) , Download 2 , Term Paper
Free
There are times the customers won over by these strategies are lost because of internal inefficiencies. There are incidences that first line-employees who face the challenge of meeting customers do not represent the interest of the company. When questioned about the goals of the service product they are promoting, they are mum on the subject.
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An Integrated Marketing Communications Perspective Marketing Dissertation
17 pages (4250 words) , Download 2 , Dissertation
Free
The author states that advertisers must persuade consumers to buy and often remind them to buy again and again. It is imperative as well to explain what marketing communications are all about as a way of gaining understanding as far as advertising is concerned with influencing the customers to buy certain products.
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Consumer Behaviour and International Marketing Marketing Assignment
5 pages (1402 words) , Download 0 , Assignment
Free
There are a number of differences between domestic and international marketing research. Firstly, domestic marketing research is generally concentrated on one country however the international marketing research is mostly concentrated across the world. The level of difficulty is much lower while considering domestic marketing research.
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How to Bring Back Lost Customers Marketing Coursework
10 pages (2662 words) , Download 1 , Coursework
Free
The current global financial meltdown has impacted business activities worldwide. While emerging economies like China, India, Brazil and Russia has more or less managed to mellow down the impact of the meltdown, the western economies have been the worst hit. There has been a marked change in the perceptions about the sales of consumer products across the markets, especially in the apparel industry.
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Critical Marketing Issues of Dell Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
The subject of this research is Dell Inc, that started on November 1984, has grown to become the largest PC maker and seller in the world by 1990 with its strong marketing vision of ‘going directly’ to the customers. Michael Dell, the founder and current CEO of Dell, started his lucrative business with a systematic process of giving high-quality computers to the customers at competitive price.
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Marketing Mix Plan: Northern Sun Retreat Marketing Case Study
5 pages (1526 words) , Download 0 , Case Study
Free
The use of the various marketing techniques that have been provided above will provide the company with a chance to build and increase its bookings with the help of marketing by almost 30% within 12 months. Northern Sun retreat has a wide range of possibilities to gain better market awareness and also to gain a larger and stronger customer database
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Marketing Communications Plan for the Hotel Marketing Case Study
11 pages (2958 words) , Download 5 , Case Study
Free
For advertising, the hotel can use posters, print ads, flyers, and billboards. For knowledge, public relations in the form of the press release with direct marketing or a website for the hotel will be useful. For liking and preference, salespersons' selling kits could be utilized. For conviction and purchase, the website is an excellent medium.
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Marketing Plan of the Levis Company Marketing Case Study
4 pages (1315 words) , Download 0 , Case Study
Free
Communication is a very necessary tool for the marketing of a company. Internal and external communications are very necessary (Govoni, 2003). The value of Levi’s is communicated to customers through its marketing communication promotional plan. A coordinated effort has to be made, to direct a communication plan that is effective.
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Marketing Communication of Cooperative Financial Services Limited Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The conclusion states that customers face innumerable problems at normal banks and this is where CFS wants to step in and make a difference. CFS has taken a stand not to invest anywhere that is considered unethical. On the other hand, they have decided to encourage ethical investments taking a strong stand against climate change.
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