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Marketing Essays

Result for Subject Marketing:
19914 essays
Geo-demographic Segmentation Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
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This essay demonstrates that, however, geo-demographic segmentation may not be all-inclusive in some cases hence other techniques such as benefit, psychographic, usage segmentation among others may be used to bridge the gap that may exist. It is imperative to split the term into two and try to give a brief explanation.
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Strategic Marketing Managment of Reebok Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
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This research will begin with the statement that changing the market according to relevance and expectations is one of the driving forces of any corporation.  The case study of Reebok shows that there are specific aspects that are leading to changes as a part of the company and the brand name.  Tapping into specific target markets is helping Reebok to continue to expand its products. 
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The Federal Republic of Nigeria: the Country With Rich Natural Resources Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
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Nigeria is a member of the Organization of the Petroleum Exporting Countries (OPEC). Nigeria’s stock exchange is the second largest in Africa. Nigeria’s telecommunication market is a fast-growing one. The countries financial services sector, manufacturing, and media industries are well developed.
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Fortified Wine in the UK Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
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This research will begin with the statement that fortified wine refers to that wine which has distilled beverage, normally brandy added to it. The wine was fortified with intentions of preserving it. This is attributed to the fact that ethanol, which is a key component of the distilled brandy added to wines for fortification, is a natural antiseptic.
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Research Methods for Business Students Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
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In this scenario, Lochiel Park has been selected as sample geographic region. In recent years, residents or local governments in the area have incorporated a variety of sustainable technologies in order to transform it into a ‘green village’. Considering the master plan of Lochiel Park, it can be said that more than 65% of the area is being covered with wetlands.
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Ethical Consumerism of Northumbian Water Group Marketing Case Study
8 pages (2138 words) , Download 2 , Case Study
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Ethical consumerism is used nowadays more than in the past years. From the research here, we are going to find out what is ethical consumerism and how does it affect the company? Whether the idea is good to adopt it, and how is it going to help the country and the consumer in general? This is very important to a company wishing to adopt it for its business operations.
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Customer Perception at Holiday Inn High Wycombe Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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Customer perceptions are a tricky proposition in that they are a subjective analysis of conditions and or factors that have different standards that are based upon a person’s own experiences. However, customer perceptions represent a good barometer of opinion in that we live in a structured society whereby the highly competitive state of business has conditioned us to certain expectations.
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Can Ethics Be Used to Develop Effective Brands Marketing Research Proposal
12 pages (3000 words) , Download 5 , Research Proposal
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As shall be explored in this proposal a brand is a complex relationship of elements that include identity, image, equity, awareness, the various brand elements (such as logo, slogans, name, and other areas) (Aaker, 2011) along with trust which represents components where ethics come into play (Brunk, 2010).
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Can Marketing Promote Sustainable Consumption Marketing Term Paper
16 pages (4000 words) , Download 3 , Term Paper
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As the paper outlines, the realization concerning the finite nature of the planet’s resources and its ever-increasing population has caused sustainability to move from a concept to an understanding that society and people have to change their approach to living, production, and products (Dietz and O’Neill, 2013).
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Consumer Behaviour: Case of Uber Marketing Case Study
14 pages (3500 words) , Download 9 , Case Study
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The connectivity of today’s electronic mediums and devices has resulted in consumers expecting innovations regarding convenience and accessibility to serve them. The smartphone is an example of convenience and utility as it has transformed the accessibility of the Internet by providing consumers the ability to use its resources at any time to aid them in fulfilling their varied needs.
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Why Consumer Behavior Is Considered by Some Marketers as a Key Constituent of Strategic Marketing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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In broaching the subject matter of this study, it is important to understand the two key terms utilized herein, strategic marketing and consumer behavior. The relationship between these two components represents the focus of this examination that shall be explained as well as utilized in case studies involving Starbucks and Apple.
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Waitrose Market Expansion Plan Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
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In terms of product, the UK and U.S. tourism/expatriate market combined with Spanish locals represents a new format. It is practiced to a mild degree by El Corte Ingles, but the nuance of the format for Waitrose is more pronounced. By carrying and labeling the country of origin for additional products next to their Spanish counterparts it represents a distinct international appeal.
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Barclays Premier League and Manchester United Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
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In the following paper, the resource capability of Manchester United will be examined and discussed, highlighting its threshold, unique resources as well as core competencies. In pursuing the aforementioned, some brief facts and information on the preceding will serve as a necessary foundational backdrop.
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A Global Brand Assessment of McDonalds Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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As an international product that is the industry leader in the fast-food segment, McDonald’s has been under pressure to get its global branding strategies correct from the start. The actions of the company back in 1940 when the McDonald’s Bar - B - Q opened in San Bernardino California (McDonald’s, 2013) did not matter to the public or corporate America.
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Place of Vodafone in the UK Mobile Telecommunications Sector Marketing Case Study
15 pages (3750 words) , Download 4 , Case Study
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Marketing represents the underpinning of every private sector firm and as such requires a key understanding of the forces acting upon a company in its market sector. The UK mobile telecom sector is a highly competitive environment where market share is subject to fierce pricing, customer churning, and consolidation.
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How Aurora Restaurant Promotes Itself Among Postgraduate Students Marketing Case Study
17 pages (4250 words) , Download 3 , Case Study
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Growth in a restaurant customer base is a key issue facing the types of establishments. Increasing revenue is a key issue for any business and is particularly acute for restaurants due to consumers having so many choices with the trend toward fast-food outlets providing added pressure to lure customers to an eat-in format.
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An Effective Tool for Strategic Planning Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The SWOT Analysis that elaborately classifies the factors into unique categories provides a greater help to the managers in maximizing the positives (Strengths and Opportunities) and minimizing the negatives (Weaknesses and Threats), by having a thorough knowledge of the factors, leading to better results.
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The Importance of Addressing Ethical Issues in Marketing Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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Every marketing research that is being undertaken should be checked on the scale of ethical questions. Many times, the researcher may try to follow an unethical practice or try to avoid meeting up a challenge, leading to misinterpretation of the results. Here, it also amounts to misleading the company that has established its trust in your marketing research.
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Marketing Management: Pricing Marketing Assignment
2 pages (610 words) , Download 0 , Assignment
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Sony, in the electronics segment, is considered to be a key player operating on market skimming pricing. When Sony launched the World’s first High Definition Television (HDTV) to the Japanese market in 1990, the high-tech sets cost $43,000. The target customers for all such televisions were the high-end customers. 
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Capturing Customer Value through Pricing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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While organizations are clearly motivated by profits, customers are motivated by satisfaction. This can only be achieved if the organization understands the customer’s needs. The organization needs to integrate the four P's into the marketing mix strategy. The organization must also realize that profits will come after customer satisfaction (Kotelnikov, Web).
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Hybrid Marketing Systems Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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A hybrid marketing system is a composite system comprising of different marketing ways like direct marketing, distributors, dealers, retailers, telemarketing, etc, and is being adopted by a company to sell the product(s) today.  Designing and managing a strategic hybrid marketing system give a company an edge over its competitor(s).
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Implementing a Marketing Strategy Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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It is imperative for the Deluxe company to meticulously examine the needs and wants of the target market.  Since it had been determined through marketing research that the products are feasible, provided the products are scrumptious, the organization can then carry out its plans, but it has to make certain that it has accurate actions at the precise locations. 
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Promotion Mix Strategies Marketing Assignment
1 pages (493 words) , Download 0 , Assignment
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Marketing is based on relationship building as per the new scientific methods of organizational theories. Promotional strategies are mainly accomplished through activities like advertising, sales promotions; direct selling, public relations, etc. One single marketing strategy may not be effective for the rapid movement of the product in the market.
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International Advertising Marketing Assignment
2 pages (594 words) , Download 1 , Assignment
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Firstly, advertising as such is an important component of global companies’ marketing policy, and secondly, it is a very useful and meaningful tool that plays a big role in the process of company’s invading the international market. International advertising, therefore, produces a considerable impact upon the structure and dynamics of consumers’ demand on the world markets.
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Agricultural Marketing Marketing Research Proposal
1 pages (250 words) , Download 3 , Research Proposal
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The U.S. Department of Agriculture's Prospective Plantings Report, released Tuesday (March 31), didn't show much change from last year - acreage devoted to soybeans practically the same, corn down 1 percent. "The last two years, 2007 and 2008, we've just seen massive acreage shifts for corn and soybeans," said Chris Hurt, Purdue Extension agricultural economist.
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Marketing Strategy for the Generation Y Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Due to this, they are also empowered and know that they bring promise to a good future of society. They are also technology savvy since they grew up and were aware of the time when computers and other technologies developed so fast and they themselves have been introduced to these at an early age.
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Marketing of Bugatti Veyron Marketing Case Study
1 pages (250 words) , Download 0 , Case Study
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The first marketing principle observed is the uniqueness of services.  This means that the product being presented must somehow be special and differentiated.  The second principle is regarding competition, which is related to the first principle, but also includes an external focus as it impacts Bugatti’s own marketing and targeting demographics.
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Online Personals Market Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Considering the fund and resource limitations and the need for being the leader in the market, Waldorf should opt for the first option of maintaining the repute of eHarmony as a long-term reliable matchmaker. It should be considered that it is this factor that has always given the company a competitive edge. There should be high efforts to maintain this fame and goodwill.
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Women's Regular Favorite High Heeled Shoes Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Because the target market is a career woman, the internet sales reflect the target market's bit of a hectic lifestyle. As she does not have much time to go on shopping, she can place her order on the internet and have the product delivered, which does not give her any hassle. The market's need for convenience is reflected in the promotion method.
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Alpine Food on the UK's Market Marketing Article
4 pages (1000 words) , Download 1 , Article
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Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets.  Based on the consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on the significance and implications for Alpine Food. 
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The Future of Gaming Marketing Term Paper
1 pages (250 words) , Download 3 , Term Paper
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The requirement for a challenger or teammate will always be present because no gamer can play in isolation. The appearance of groups that contend in ladders and leagues is just an indication of what will take place when gaming becomes ordinary. Professional electronic gaming competitions will one day entertain millions of fans
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Customer Is King Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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The need to be ethical is an important requirement. The business also needs to follow the requirements of the law. Today, the business must recognize that there is the reality of product economic substitute. There is the reality of added competition. This means that others are seeking to enter the market for the same customer. 
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Web Marketing and Instructional Videos Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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The research identified a video entitled Armando’s Free Introduction to Web 2.0 Marketing: What’s So Great About MySpace?. This video is of high interest to companies because of two specific reasons: First, it might create more competition for professional, successful marketers who are trying to sell their marketing services for profit.
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Branding as a Key Success Factor for SMEs Marketing Research Proposal
1 pages (250 words) , Download 1 , Research Proposal
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Prior to this dissertation, reputed authors had conducted primary and secondary researches in order to promote the imperativeness of branding specifically for SMEs. Some authors even suggest that the branding of the product or chain should be exceptionally prioritized amongst the company’s marketing strategy and the rest of the campaigns or policies should be based upon and around the brand-name.
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Why is Branding so Important in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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McDonald’s identifies a single product that has appeal in certain geographical locations and then goes for mass marketing of that single product which it promotes extensively. Fish and chips might be favored more in certain locations while the meatier maxi burger can be a more desirable product in certain locations.
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Market Segments and Sales Forecasting Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
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Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist.
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The Digital Age for Elementary Children on African Art Marketing Thesis Proposal
1 pages (250 words) , Download 0 , Thesis Proposal
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Significantly, there are companies that are established to primarily cater to the needs of children like Disney, Nickelodeon, and Africa Access. Worthy to mention, these companies are seen as an effective tool in not just educating the children about the established and known arts and cultures in the world but also an instrument to bring in the national identities of certain nations.
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A Prime Environment for Marketing Efforts: Clean Eating Marketing Article
1 pages (250 words) , Download 0 , Article
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The editorial, production, and administrative staff are well balanced. The main theme is good health through a natural diet of healthy fresh foods, exercise, and respect for the body and the planet. The subtitle is: Improving Your Life One Meal at a Time. Each issue centers on a healthy diet theme which is related to the cover illustration.  
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Marketing Example: The Good, The Bad, and the Ugly Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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Parle Appy Fizz is a popular apple drink in India. The ad goes like this. Two animated bottles, while on an elevator, hit a beautiful girl. “Two bottles. Because they're 'cool drinks to hang out with'.” Though the intention of the company was good, the way it was pictured was really bad. The idea was not properly conveyed to the viewers. The ad was not much impressive too.
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Value Proposition and Positioning of McDonalds Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
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McDonald’s is synonymous with fast foods all over the world. Consumers buy McDonald’s because of its quality, fast service, and cheap price. McDonald’s is the brand synonymous with fast foods such as hamburgers, French fries, sundaes, among others. The diversity of food choices at McDonald’s give consumers the opportunity to select from a variety of selections.
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General Opinion about the iPhone: Is It Good or Bad Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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The general opinion about iPhone is that it includes the basic features and functions of a mobile phone. In addition, its multimedia functioning and 3G features are really innovative in this age of rapid progress in science and technology. Besides, its battery backup is really good and most useful for those who have less time to charge their mobile phones.
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Business-to-Business: Pitfalls and Opportunities Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people like initiators, buyers, influencers, users, etc. (Blythe & Zimmerman 2005). A B2B business model has many forms such as one-to-one, one-to-many, and many-to-many to include catalog sites and auction sites where buyers can bid on a buyer's offerings.
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Aiming to increase margins and to reduce labor costs, IBM decided to hire software/hardware professionals from India. Besides, IBM is aware of the fact that the best way to withstand the challenge from ever-increasing labor costs is to rely upon software. One can see that success in the software business is strictly based on diversification or undertaking multiple tasks at a time.
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The Features of SideSteps by Nike Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The features include the small spikes in the soul of the shoe, the air holes present on the top surface, the laces which are just about the perfect size, and the aerodynamic shape at the anterior of the SideSteps. All these features make it stand out in a league of its own and hence different from the competition.
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Range Rover Advertisement Marketing Essay
1 pages (250 words) , Download 0 , Essay
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In the final analysis, the advertisement encompasses a better competitive mileage in the motor vehicle industry. It can easily convince a buyer to avoid other car models and go it since the video portrays it as suitable for bumpy terrains. From the video, Evoque has a unique advantage over other models, and this creates a competitive advantage.
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Companies such as Proctor & Gamble, Unilever, and Colgate Palmolive still use the three fetishes described in the reading (soap itself, white clothing, and mirrors) in advertisements aimed at not only igniting racial and class sentiments but also creating a visible aesthetic space around their commodities.
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Segments Air Arabia Company Is Targeting Marketing Case Study
4 pages (1110 words) , Download 3 , Case Study
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Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company that has taken time to implement technological advancements in its operations. More so, the company has employed various marketing strategies to gain a competitive advantage in the airline industry.
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Marketing Plan for Relationship Marketing for McDonalds Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
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As the discussion outlines, UK’s Advertising Standards Authority blamed McDonald's for breaching the codes and not stating the correct way they make their fries in advertisements. The latest legal issues McDonald's is facing is regarding the obesity issues that have been caused by their products in the US and UK markets. 
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The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
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the senior management can provide information which will allow for clarity in what needs to be focused on by the marketing team while introducing the product in the market. Also with a detailed understanding of what the management’s objectives are, profitability, the marketing team and can provide clear indicators for the screening criteria.
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Contemporary Marketing Mix for New Fords Model Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
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While defining the term ‘marketing mix’ Philip Kotler and Joanne Scheff said “marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.” These tools were further classified by McCarthy. He formulated the concept of four Ps which are product, place, price, and promotion. 
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