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Recyclable Drinking Water
Recyclable Drinking Water
13 pages (3250 words) , Essay
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The primary purpose of this marketing plan is to introduce recycle water that can be used for drinking and other usage. The marketing plan aims at targeting the current flood situation in Thailand affecting the population along with making them deal with massive piles of garbage piling up around the different parts of the country.
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Research Methodology: Case Study on the Company of Cheung Kong
Research Methodology: Case Study on the Company of Cheung Kong
12 pages (3000 words) , Essay
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The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?
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Apple Tree Lane Child-Care and Nursery Centre
Apple Tree Lane Child-Care and Nursery Centre
12 pages (3000 words) , Assignment
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Apple Tree Lane Child-Care and Nursery Centre is a privately-owned nursery utilising local rental space in the village hall in order to maximize customer volume and provide more efficient child care services.
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LOrals Marketing Mix
L'Orals Marketing Mix
13 pages (3250 words) , Assignment
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The author states that there are elements of adaptation in L'Oréal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market.
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Fiat 500 Diesel
Fiat 500 Diesel
12 pages (3000 words) , Essay
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One of the divisions manufactures small economical, colorful car which traces its history back in 1930sknown as Fiat500. 1.1. Current Product The current product of fiat is The New Special Fiat 500 by Diesel which has been manufactured in, Sydney, Australia; Berlin, Germany and other major cities in Europe.
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How emotions impact consumer behaviour
How emotions impact consumer behaviour
23 pages (5750 words) , Dissertation
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This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.
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The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations
The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations
8 pages (2000 words) , Dissertation
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The primary objective of this research is identifying, analysing and comparing the role of e-marketing in the customer retention process of British organisations and that of in case of Saudi Arabian organisations. The paper tries to find out how the organisations in these two countries have been using e-marketing to retain their customers
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Valeant Pharmaceuticals International: North America
Valeant Pharmaceuticals International: North America
10 pages (2500 words) , Case Study
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Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region.
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Marketing Plan on Counterfeit Protection Company
Marketing Plan on Counterfeit Protection Company
11 pages (2750 words) , Essay
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The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.
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Speeches with the Power of Pesuasion
Speeches with the Power of Pesuasion
12 pages (3000 words) , Essay
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This paper analyses the concept of persuasion of power and looks at it from different angles with relevant examples. In addition, it evaluates the importance of communication in a given organization and how it works to foster a good working environment. The paper also gives the main details one requires for negotiation to take place.
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A critical analysis of Olympic legacies: past Olympic Games and London 2012
A critical analysis of Olympic legacies: past Olympic Games and London 2012
13 pages (3250 words) , Essay
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A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.
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Marketing Plan of Wallmart entering Germany (Product being the store)
Marketing Plan of Wallmart entering Germany (Product being the store)
15 pages (3750 words) , Term Paper
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cess, organization and co coordinating 18 Conclusion 18 Reference 21 Bibliography 23 Introduction Wal-Mart has revolutionized retailing in USA in 1962 and since then the company revenue has spread like a bushfire across the country. Wal-Mart serves members and customers more than 200 million times per week at around 9826 retail units in 28 countries under 60 different banners.
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LSBM Research Project Report
LSBM Research Project Report
12 pages (3000 words) , Assignment
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..4 Research process………………………………………………………………….4 Marketing plan and marketing strategy…………………………………………..5 Research proposal …................................................
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India as a Potential Market for Tim Tam Biscuits
India as a Potential Market for Tim Tam Biscuits
14 pages (3500 words) , Essay
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Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.
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How Greenwash commercials influence buying behaviour in luxury car market
How Greenwash commercials influence buying behaviour in luxury car market
11 pages (2750 words) , Dissertation
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The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.
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Product Innovation on Firm Performance
Product Innovation on Firm Performance
11 pages (2750 words) , Research Paper
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The results of the study indicate that when firms decide to allocate resources to product innovation, they expect to gain leverage in terms of competitiveness and performance. It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty.
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Creativity and innovation at greenpeace
Creativity and innovation at greenpeace
10 pages (2500 words) , Essay
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Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.
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Success in Business: A Brand Equity Perspective
Success in Business: A Brand Equity Perspective
10 pages (2500 words) , Download 1 , Research Paper
The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.
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A Study of Relationship Marketing on Customer Satisfaction
A Study of Relationship Marketing on Customer Satisfaction
9 pages (2250 words) , Download 2 , Research Paper
Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.
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Consumer Decision: The Effect of Word-of-Mouth
Consumer Decision: The Effect of Word-of-Mouth
10 pages (2500 words) , Download 1 , Research Paper
The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision. The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of word of mouth have been consulted and analysed to present a research study through this report.
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Aer Lingus Products and Target Market Segments
Aer Lingus Products and Target Market Segments
10 pages (2500 words) , Download 1 , Essay
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As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.
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Manage Quailty Customer Service - Identify and evaluate Customer service
Manage Quailty Customer Service - Identify and evaluate Customer service
11 pages (2750 words) , Essay
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To assess and find out the customers’ needs, the market research tool of questionnaire in the form of self-addressed post can be really helpful. These questionnaires can consist of series of questions, which if aptly answered by a prospective customer, can provide in-depth and detailed data regarding customers’ expectation in the guest home including its ambience, food, other adventure related activities, etc.
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Marketing the Fashion Product
Marketing the Fashion Product
12 pages (3000 words) , Essay
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Since the time of the First World War, the company was able to acquire goods from the manufacturers, sell it to the customers, and retain a strong bondage between themselves and customers. Over the years they had the ability to constantly improvise and devise marketing business models to be always close to the customers and retain their customers.
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Development of Comprehensive Integrated Marketing Communication Mix
Development of Comprehensive Integrated Marketing Communication Mix
23 pages (5750 words) , Assignment
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The main principle is grounded on the usage of the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.
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Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US
Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US
10 pages (2500 words) , Research Paper
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The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).
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China-home for Apple or Samsung
China-home for Apple or Samsung
8 pages (2000 words) , Research Paper
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The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.
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Samsung as a new IT leader
Samsung as a new IT leader
10 pages (2500 words) , Essay
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The paper tells that the Chinese market is ready for a company with a new approach in manufacturing, branding, and marketing. Though the market already has information about the existence of Samsung, more needs to be done to convince potential buyers to take action and buy products. This can be achieved by strategic advertising, and taking Samsung retail outlets to areas where other brands have shunned.
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Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
13 pages (3250 words) , Download 1 , Essay
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
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Misevaluation Affects the Failure of Merger and Acquisition Activities
Misevaluation Affects the Failure of Merger and Acquisition Activities
27 pages (6750 words) , Dissertation
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The understanding over the impact and influence of misevaluation in the failure of mergers and acquisitions has been presented in a logical and illustrative manner by covering wide arrays of information on the research topic. The introduction part of the research presented an overview of the research topic, aims and objectives and detailed description of mergers and acquisitions.
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The impact of firm resources and host country specific factors on international entry mode strategy
The impact of firm resources and host country specific factors on international entry mode strategy
55 pages (13750 words) , Download 1 , Dissertation
The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?
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Consumer Behaviour in the UK high street clothing sector
Consumer Behaviour in the UK high street clothing sector
15 pages (3750 words) , Essay
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The companies found it hard to overlook as well as evade the consequences of globalization in these third world countries and now keeping an edge has become a permanent fixation for these companies no matter which channels and courses are taken. No doubt that such global advancement has revolutionized the retail sector as well.
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Differentiation and Communications Strategies: Mercedes Benz AG Case
Differentiation and Communications Strategies: Mercedes Benz AG Case
12 pages (3000 words) , Download 1 , Essay
This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.
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Case study on Nokia
Case study on Nokia
12 pages (3000 words) , Essay
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Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
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Impact of Social Media in International Marketing
Impact of Social Media in International Marketing
14 pages (3500 words) , Research Paper
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According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.
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Creating Added Value for the Customer
Creating Added Value for the Customer
11 pages (2750 words) , Essay
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From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.
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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US
11 pages (2750 words) , Research Paper
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Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).
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Working Title: Brand packaging: How relevant is it to the customer
Working Title: Brand packaging: How relevant is it to the customer
14 pages (3500 words) , Dissertation
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Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..
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Marketing strategies of the Sage Gateshead
Marketing strategies of the Sage Gateshead
14 pages (3500 words) , Case Study
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This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.
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Critique of the service-profit chain
Critique of the service-profit chain
13 pages (3250 words) , Essay
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This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making
14 pages (3500 words) , Coursework
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Introduction The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process. Consumer behavior studies provide the different rationale as to why these consumers differ from one another in the purchase of goods and services (Hayden, 2009, 10).
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An organizations healthcare marketing plan for an organization
An organization's healthcare marketing plan for an organization
12 pages (3000 words) , Download 2 , Assignment
This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.
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Marketing plan for the healthcare entity (smoking campaign)
Marketing plan for the healthcare entity (smoking campaign)
16 pages (4000 words) , Assignment
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The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
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Land and valuation of land with various land investments
Land and valuation of land with various land investments
67 pages (5000 words) , Research Paper
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This essay discusses that we cannot live without land. And some people live in leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is, therefore, very important for each person to understand and appreciate what he or she owns or occupies.
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Social Commerce and Consumer Motivations/Involvement - An UK fashion industry
Social Commerce and Consumer Motivations/Involvement - An UK fashion industry
19 pages (4750 words) , Literature review
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Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
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Value gap in the hospitality industry
Value gap in the hospitality industry
30 pages (7500 words) , Essay
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An outline of the literature review was drafted, and the chosen literature were synthesised to provide a coherent theoretical background for the study. The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived difference between customer experience and customer satisfaction.
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An illustrated critique of the nature of brand design and its value to a selective company
An illustrated critique of the nature of brand design and its value to a selective company
12 pages (3000 words) , Essay
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In view of this, marketing adapts to the challenges of change as it moves away from traditional marketing towards its more contemporaneous ideals (Schmitt 2000). Traditional marketing views the field as an exchange transaction that is valued because of the benefits incurred and the moment that the exchanged is concluded, there is an assumption that equilibrium is attained.
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UNDERSTANDING THE BEHAVIOUR OF CONSUMERS IN THE UK FASHION/CLOTHING INDUSTRY AN ANALYSIS OF YOUNG ADULTS AGED BETWEEN 16 AND 23
UNDERSTANDING THE BEHAVIOUR OF CONSUMERS IN THE UK FASHION/CLOTHING INDUSTRY AN ANALYSIS OF YOUNG ADULTS AGED BETWEEN 16 AND 23
41 pages (10250 words) , Dissertation
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Contents Introduction 3 Fashion Industry Overview 4 The UK fashion industry 4 Facts and Figures of the UK fashion industry 6 Research objectives 7 Motivation for research 7 Literature Review 8 Motivation for Research 11 Consumers in the UK and their needs 12
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Introducing a line of bottled water
Introducing a line of bottled water
12 pages (3000 words) , Essay
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0 Figure 4 Pure Label Example 14 Figure 5 Pure Specialized Label Example 15 Abstract The following paper explores the idea of introducing a line of bottled water, branded under the GlaxoSmithKline Corporation. As GlaxoSmithKline is most well known for their pharmaceuticals, both prescription and over the counter products, the addition of a line of bottled water would be best introduced with the idea of nutritional supplements added to the product.
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Eco fueling marketing report
Eco fueling marketing report
16 pages (4000 words) , Research Paper
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Implementing a viable marketing strategy is centered on extensive collection of information and strengthening current strategies or establishing new ones altogether. Marketing strategies refer to process, which allows a company to channel its limited resources into the most critical opportunities that present themselves in the market environment.
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Marketing Communication Review: London Olympics 2012
Marketing Communication Review: London Olympics 2012
10 pages (2500 words) , Essay
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This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
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