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Marketing Essays

Result for Subject Marketing:
19702 essays
Retail Marketing and Logistics at Abercrombie & Fitch Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
Abercrombie & Fitch, an upscale clothing company appealing to a specific, youth demographic, is currently facing a variety of internal and external situations. Though a U.S.-based corporation, Abercrombie & Fitch (A&F) has expanded its product line into the international marketplace, establishing a reputation as a quality clothes producer.
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Marketing of Service Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
The service sector is going through almost revolutionary change, which dramatically affects the way in which we live and work. New services are continually being launched to satisfy our existing needs. The service sector is remarkably diverse. The size of the service sector is increasing in almost all economies around the world.
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Market Structure Marketing Coursework
10 pages (2691 words) , Download 1 , Coursework
Free
These key characteristics of these markets include (a) The number of active players in that market, (b) Decision on the price for any particular product sold in that market i.e. how is the price decided for any product in that market, (c) Product type i.e. which type of product is sold in that market is it FMCG, pharmaceuticals or automobiles, etc, (d) entry barriers i.e. is there any barrier for the new firms to enter in that market, and (e) existing competition in that market (non-price).
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Marketing Plan for Relationship Managment Marketing Research Paper
32 pages (8000 words) , Download 3 , Research Paper
According to the paper, in the UK Tesco was charged for creating ‘Tesco towns’ and that it has a near monopoly. On the grounds that Tesco would cause harm business wise to 24 independent traders in the area, the firm was not given permission to open a mini supermarket in Finchley. Such restrictions like these will in the future harm the growth of the firm.
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Unemployment Insurance Programs Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
The current paper focuses on the examination of the current status of unemployment insurance programs in the USA with a special reference to the state of Florida. Both the legal framework and the literature on unemployment insurance programs lead to the conclusion that the latter need to be thoroughly reviewed and updated.
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AMP Energy Drink Store Checks Marketing Report
5 pages (1486 words) , Download 0 , Report
Free
What is important is that the product should be visible and noticeable. With the wide array of products, especially, in consumer durables and fast-moving consumer goods, shop space will be a premium. These shops have to have judicial use of floor space and will have to find a fine balance in the display and shelf availability of their various products.
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The Marketing Era Marketing Assignment
10 pages (2778 words) , Download 1 , Assignment
Free
The author states that marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology, and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations.
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Marketing Challenges in Old Navy Marketing Case Study
8 pages (2078 words) , Download 2 , Case Study
Free
Gap and Old Navy both make trendy clothes but at extremely reasonable prices. These are brands for everyone and that is what had them going until they stopped making what their customers wanted, frittered away their brand equity and started giving mixed messages in the form of changed advertisements. All these directly resulted in a decline in sales of 24%.
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Features of Process of Strategic Planning Marketing Essay
8 pages (2236 words) , Download 2 , Essay
Free
To people management, we mean the planning activity that involves deciding on the types of people in the form of resources that are required to fulfill the requirements of the project. In other words the types of skills and number of workers we need to complete the project. 
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Marketing Managment Managment in Practice Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, the main aim of the firm is to minimize the cost of production by buying resources at the best price, reducing the costs of production. The focus is not on the customers but on cost reduction and to minimize the costs. The main aim is to reach economies of scale for the business.
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Marketing Plan for Relationship Marketing for McDonalds Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
As the discussion outlines, UK’s Advertising Standards Authority blamed McDonald's for breaching the codes and not stating the correct way they make their fries in advertisements. The latest legal issues McDonald's is facing is regarding the obesity issues that have been caused by their products in the US and UK markets. 
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Persuasion in Advertising Marketing Report
5 pages (1287 words) , Download 0 , Report
Free
Advertising and marketing are all about conveying a single, unified message down to the target audience in a manner that meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised.
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The Role of Marketing Orientation Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
According to the paper, the customers, in turn, get complete satisfaction from the experience with the firm and its products and this, in turn, improves the performance of the firm taking it to new heights. When the customers are completely satisfied, they love the experience of shopping. They become devoted to this particular place like in the case of Tesco.
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DHL's Self-Image as a Function of Societal Norms Marketing Case Study
9 pages (2493 words) , Download 2 , Case Study
Free
For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product, brand, and store preference.
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Saudi Installment Services Company Marketing Performance Marketing Report
16 pages (4487 words) , Download 0 , Report
Free
SISCO is a local company whose main services include residential mortgage, installment services, leasing, and syndication. SISCO serves the Jeddah area in Saudi Arabia. While opportunities are immense, the threats have increased as banks have entered the financial services sector. SISCO must have a strong product diversification strategy.
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The Gales of Creative Destruction Marketing Assignment
18 pages (5359 words) , Download 1 , Assignment
Free
One shortcoming of the model exists in the fact that how to differentiate a changing organisation from a learning organisation. An organisation can be a changing organisation which goes for radical or incremental change, initiates a whole business process reengineering but still cannot achieve success.
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Market Segmentation Is Essential to Achieve the Optimum Marketing Mix Marketing Coursework
8 pages (2261 words) , Download 1 , Coursework
Free
As far as transnational segmentation is concerned, the marketing mix elements would have to be adjusted in differing proportions. Today segmentation cannot merely be based on demographics as each nation and each society has its own characteristics. While the airlines are segmenting basically on the price differential strategy, the apparel industry adopts a different approach.
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The Concept of International Marketing Marketing Essay
8 pages (2332 words) , Download 1 , Essay
Free
The international advertising may comprise developing a corporate image or promoting a global brand. It can also be used for introducing products and services on a regional basis. Peebles and Ryans assert that the most important issue in international marketing strategy is whether to go in for a global or regional advertising campaign.
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Market Positioning in a Famous Clothing Brand Marketing Case Study
5 pages (1367 words) , Download 0 , Case Study
Free
At present, positioning acquires a significant stature in marketing. A product has to strike an immediate chord in the consumer’s mind and whenever the necessity for a certain item arises a particular brand should be immediately visualized by the buyer. Many companies involved in the manufacture and marketing are researching this aspect actively.
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Asia-Pacific Media Marketing Essay
12 pages (3195 words) , Download 1 , Essay
Free
Modernity was found to be different in different regions which gave rise to the concept of multiple modernities. It has also been often confused with globalization and Westernization but the interpretation of modernity itself differs from nation to nation. Modernity started with Japan in Asia and gradually spread at different times in different nations.
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Features of Marketing of Starwood Group of Hotels and Resorts Marketing Case Study
9 pages (2404 words) , Download 1 , Case Study
Free
Further on the strength and weaknesses of the group is discussed. Based on the analysis of the group a twelve-month marketing plan is formed to improve the current business and generate revenues. Recommendations are made on the marketing strategy. 
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Marketing Plan: New Range of Firefly Phones Marketing Case Study
11 pages (3021 words) , Download 1 , Case Study
Free
The growth rates are as high as 60% over the next 2 – 3 years but the industry composition is changing with more and more new entrants entering the industry, lured by the business potential. However, with the high investments and cost structures as well as intense competition within the industry, the segment is only likely to sustain a few of the strong players with cost efficiencies.
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Management of Selling in Supplies-4-Gardens Marketing Case Study
9 pages (2626 words) , Download 2 , Case Study
Free
 Supplies-4-gardens Ltd. A ten-year-old company dealing in a comprehensive range of garden products has a built-up brand image of garden ornaments and a range of garden gnomes which are designed by the company and marketed through garden centers and retail outlets. Garden products being a part of white goods whose demand has to be recognized usually have a slower moving pace.
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Important Aspects of Marketing Management Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
In general, external influences affect the ethical consumer behavior to a great extent. This could include any factor that influences consumers buying behavior from outside. We can take for example of technological improvement especially the IT which has allowed the consumers with access to information.
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The Influencing Factors in Consumer Behaviour Marketing Assignment
7 pages (2069 words) , Download 2 , Assignment
Free
For immigrant Muslims, this happens when they have stayed long enough in one country to adopt the lifestyles of the host culture and go through the process of dietary acculturation. In the US, for example, 75 percent of the migrant Muslim population takes to halal (Bonne & Veirmeir, 2007), which means that 25 percent consume non-halal foods.    
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Retail Marketing of Tesco Marketing Case Study
8 pages (2317 words) , Download 1 , Case Study
Free
Brand loyalty is easily acquired by retailers due to the uniqueness of private label products and services, as compared with products of national brands that are sold and bought all over the country. In this regard, brand loyalty is another imperative benefit of selling private label companies in different retail outlets.
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Market Segmentation of Nokia Marketing Case Study
6 pages (2081 words) , Download 2 , Case Study
Free
Aside from the use of traditional marketing communication techniques such as the typical face-to-face communication or public relations (Fulk, Schmitz, & Steinfield, 1990: pp. 117 – 140), Nokia’s marketing manager should consider integrating the traditional marketing communication strategies with modern ones particularly the use of the online marketing.
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The Trade Relation between the UK and India Marketing Term Paper
14 pages (4049 words) , Download 1 , Term Paper
Free
The author of the paper states that since foreign ownership is not allowed, ABC Ltd should enter into joint venture with a local partner which would also take care of overcoming the government licenses and other hurdles in setting up shop in India. The risks in the exchange are minimum as GBP is traded in India.
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Customers Service Operations and Excellence Perspective Marketing Coursework
8 pages (2138 words) , Download 2 , Coursework
Free
The customer services sector has direct interaction with the customers on a regular basis and thus, each and every step of this interaction will reflect a lot on their part as to the quality of service and the level of commitment that the producer is giving to the service.
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Brands Cannot Be Trusted Marketing Essay
7 pages (2015 words) , Download 1 , Essay
Free
These tactics may make sense from a purely commercial standpoint but ethically and morally, the tobacco industry demonstrates the dark side of marketing, the willingness of brands to do whatever it takes to sell the product, including researching the inner psychological needs of its target audience as a means of manipulating them.
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Marketing Plan for Apple Inc Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
According to the paper, the inclusion of thousands of companies, with their computer merchandise and mobile phone accessories, has created a situation of perfect competition everywhere; it is, therefore, the Apple Inc. looks for designing a master plan of marketing regarding the recently designed products. 
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Market Analysis: Implementing and Executing Marketing Assignment
17 pages (4422 words) , Download 1 , Assignment
Free
In any given choice of the mode of entry, there will be no start of any relationship between an entity and another without finding a middleman, or a party that could link another party in a certain country or geographical territory. This middleman will find a certain party within the country that can carry on the objective of the company.
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Perfect Competition Marketing Case Study
5 pages (1017 words) , Download 1 , Case Study
Free
There are many sellers and buyers in a perfect competition market, and there are no barriers to entry into the industry. Profits are maximized, where the marginal cost curve intersects. This is the optimal position for maximum profits, and this point will determine the optimal quantity to produce and the optimal price to charge for goods.
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Business Activities of KFC Fast Food Restaurants Marketing Term Paper
10 pages (2814 words) , Download 2 , Term Paper
Free
The organization is widely spread all over the world in the form of nearly ten thousand and eight hundred openings, where the fast-food items of KFC are provided. It is entirely compulsory to follow ethical codes in order to ensure that their provided products and services are produced keeping in view all the ethical principals.
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The Advertisements and Consumer Culture of the Era and Marketing Marketing Case Study
7 pages (1901 words) , Download 1 , Case Study
Free
The author states that there was a particular decade that changed America forever in terms of technological advances, social customs, and consumer markets. This decade was the 1920s. The decade came right after the end of World War I, which is probably why people wanted a change and were open to new ideas.
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Does Controversial Advertising Sell Product Marketing Research Paper
30 pages (7500 words) , Download 3 , Research Paper
According to the paper, stealth marketing is a major aspect of controversial advertising. It is anchored on the premise that word of mouth remains the most effective form of promotion and that peer group recommendation is the ultimate marketing weapon. Stealth marketing campaigns help marketers to cut through the clutter of traditional advertising.
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Sports Marketing and Merchandising Marketing Case Study
9 pages (2685 words) , Download 1 , Case Study
Free
Thе NFL uses а great deal of advertising during games to market thеir products to thе public. During games, you see commercials advertising NFL licensed apparel with thе players thеmselves wearing jerseys аnd hats. Knowing that thе people watching thе games are fans, thеy reach thеir target market every time а commercial is shown.
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The Importance of Advertising Design in Creating Brand Personality Marketing Case Study
59 pages (10363 words) , Download 1 , Case Study
The responses of employees in the luxury car market are at the same level with those of customers – apart from the fact that customers state their view using very specific pieces of advertisement (in fact photos) that are related with the products/ cars of the 5 firms examined through current study.
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Contemporary Issues in Marketing Marketing Coursework
11 pages (3101 words) , Download 1 , Coursework
Free
The fast-food industry should have NGOs of their own or perhaps they should support NGO’s which have similar causes like theirs. For instance, McDonald's and KFC both are supporting NGOs. As Gelder claims these firms should devise attractive marketing strategies especially on child children’s products and the proceeds from these can go to the NGOs.
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The Fact about UK Chocolate Market Marketing Case Study
9 pages (2576 words) , Download 1 , Case Study
Free
Chewing gum chocolate has been one of the more dynamic sectors within the confectionery market, especially in the UK. It was accounted that the UK consumed 30% or more of the total chocolate consumption in Europe, which comes around 660 900 tonnes per year. Chocolate confectionery accounted for 70% of the total sales value in the UK market.
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Basic Factors that Affect the Price in Any Market Marketing Essay
5 pages (1549 words) , Download 0 , Essay
Free
Multi-national organizations tend to lower prices in the developing world while maintaining higher prices in the developed world markets. The final factor is the geography of the market. Costs in transporting and distributing products vary depending on the geography of the market and the distances over which the products have to be transported.
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The Principles of Marketing in the Service Sector Marketing Assignment
13 pages (3555 words) , Download 1 , Assignment
Free
The knowledge gap indicates the gap that arises due to not properly understanding the customer expectations, whereas the service design and standards gap arise due to improper selection of service designs and quality standards. The service performance gap arises as a result of not delivering to the service standards.
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Film Marketing: Indiana Jones and the Kingdom of the Crystal Skull Marketing Case Study
6 pages (2823 words) , Download 2 , Case Study
Free
The solitary heroic image of Jones is sustained by the promotional trilogy DVDs which picture only the iconic posture of Jones. The visual aspects of the promotional tools indicate a traditional approach to a hero-adventure story because of its emphasis on the central character’s fight against the evil forces in the world. 
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The Company Targets Customers Marketing Case Study
8 pages (2207 words) , Download 1 , Case Study
Free
The author of the following paper discusses the HP Pavilion series and how its marketing and retail network can be improved to meet our printer series. HP Bayak, HP Vectra is our special machine with a higher configuration that should only be targeted as hi-end Servers for companies and institutions.
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Marketing Study on the New Executive MBA Degree Program Marketing Case Study
9 pages (2494 words) , Download 2 , Case Study
Free
If there is a certain level of comfort involved with the whole drafting of the Executive MBA program, there is a wonderful opportunity for the organizations to ask their employees to go ahead with the idea of acquainting themselves with the ever-changing role of business an at times the organizations themselves could sponsor the very same. (Silzer, 2002)
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The Popularity of Mobile Phone Marketing Marketing Term Paper
10 pages (2711 words) , Download 1 , Term Paper
Free
The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align its practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put a maximum impact on the target audience about their product or company.
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The Act of Storing Food and Making Food Marketing Literature review
14 pages (3586 words) , Download 1 , Literature review
Free
There are hundreds of different species of plants, animals, and fungi being used, which is a huge amount for such a small portion of land. More bits of nature can be found in a supermarket than in any forest. Another interesting thing is the importance that corn has on human lives, and how important human lives are to the production of corn.
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Product Launch of a Company Marketing Case Study
6 pages (1602 words) , Download 1 , Case Study
Free
The marketing plan involved in the promotion of the particular product should focus on the following issues: a) limitation of the cost of advertising (at least for an initial period in order for the profits from the selling of the product to pay-back the expenses made for its acquisition and its promotion in the market).
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Triggering Innovations in Shipping Industry Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
From this paper, it is clear that the Shipping Industry is witnessing an era of growth with the waterway cargo increasing by millions of tonnes every single year. And not to mention the fact that oil extraction from deeper seas is bound to double in the forthcoming years, Oil is currently extracted from only till 500 meters in present.
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Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay analyzes that communication mix is one of the most important promotional tools or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers' attitudes and pattern of behavior to a product or service in ways, which would be favorable.
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