Marketing on the New Executive MBA Degree Program - Case Study Example

It is a viable proposition to select the Executive MBA as one of the most sought after educational degree programs in the market in the present times. The reason lies in its scope and the immense knowledge that comes to the fore. The quintessential features of the new Executive MBA make it a very enticing degree program and its market value has been on the rise as soon as it came on the horizon of business administration. The Executive MBA is looked upon with a very dignified way by the employers and top organizational domains. The basic premise of the Executive MBA is to acquaint the employee quick-fix skills theoretically as well as practically and to give him an idea as to how he would better his working regimes in line with the knowledge that he has had in a short period of time. (Wolverton, 2004) The new Executive MBA serves to disseminate the extraordinary and the ordinary, challenge the hierarchical levels within an organization and breakthrough the clutter that remains in the wake of similar processes, tasks and activities – day in day out. Marketing the all-new Executive MBA is like marketing a new car with fully loaded features and that extra zest which it brings to the competition, a point of dismay for the rivals that they so hating acknowledge. Under such scenarios, the new Executive MBA aims to market itself in a manner where “transformation” is the buzzword and hence all such relations are derived from the processes that have been changed by the incorporation of the new Executive MBA degree program within the reigns of an employee, thus bringing a positive change towards his work ethics and the mannerisms which shape up in his organizational domains. (Ackoff, 1999) The new Executive MBA looks to have an advancing mechanism in the life of an employee. It guarantees success and much beyond the very same. To market a new Executive MBA degree program, it is important to find out how it will create an impact and in what manner the target audience needs to be ‘hit’ upon with the pertinent message. The frequency with which this message will be transmitted is another point that comes into serious reckoning. The Executive MBA builds the much needed skill set within the resume of the employee and not only that, but it also creates a sense of understanding the organizational domains in a better and more correct manner than was apparent to the employee without the Executive MBA degree under his belt. (Salopek, 2003) There is a lot of growth within the relevant regimes as far as the Executive MBA’s attainment is concerned. The transformational abilities are just the tip of the iceberg and this is one aspect that could be marketed under the realms of the institution itself. Perhaps there could be efforts to market it in such a manner that the difference it creates within the reigns of an employee are highlighted upon and the distinctions between this new Executive MBA degree and the other degree programs available within the educational market are compared on a head to head basis. Thus this form of marketing would offer the employee an opportunity to go back to the basics of business administration and comprehend what the rules dictate about the business in general and the employee’s preferred field of finance, marketing, management or advertising in meticulous. (Stowers, 2002) Marketing would create an impression that the new Executive MBA delivers a form of hands-on training that the employees deserve however the only difference is that this training is more of a theoretical sense more than anything else and it provides an insight on the basic philosophies of business administration so that the employee feels at ease whilst making decisions in the respective areas of business and negotiation becomes quite a natural thing for him. It is all about how the educational institution makes the new Executive MBA degree program look like since there are variations in the way its advertising message could be prepared, communicated and indeed taken in the long run. (Piturro, 1999) The new Executive MBA degree is what a jackpot is to a poor person. This degree program gives an employee the reason to remain contented with his professional life and the much needed edge that he must have over his colleagues to remain ahead of them within the professional domains. (Mailick, 1998) The new Executive MBA degree is marketed in an all-out fashion by the amount of modernity that is being presented by it in the present times. The marketing of such a program will focus on the proactive nature that has been adopted in its approach towards the business working methodologies and thus offering a chance to the employees to easily incorporate what they have learned from the new Executive MBA degree program. It is a workable situation for them and more so when they have hectic deadlines to meet and schedules to take care of. They can bank on what they have studied from the Executive MBA courses and make it easily implemented within their work philosophies. The end result is a win-win situation for all and sundry since the new Executive MBA aims to disseminate the have-nots from the ones who have this Executive MBA under their hold. Marketing will bring out the difference which is in essence crystal clear as there would be a lasting impression on the prospective employers undoubtedly. Marketing this new Executive MBA degree program would mean that the employers will appreciate the efforts undertaken by the employee’s commitment towards acquainting his own self with the needs of the time and his respective growth regimes within his professional capacity – a difference which is much refreshing and taken in a very positive stead. It is a promise of the new Executive MBA degree program to instill confidence and motivation within an employee – to make him feel completely at ease with the professional tasks and activities and to give him a quick idea as to how he will conduct his own self with the different nuances of the business on a consistent basis. The new Executive MBA brings about an invigorating change within the realms of any organization. It entices the employees to become students and learn for their own betterment. It attracts them with a sense of incentives and promotions coming their way. They can attain higher management levels and achieve what they have always yearned for in their lives. They can make a much needed difference and hence the new Executive MBA is all what they have envisioned for their own selves. However to attain the new Executive MBA degree, marketing must make sure that there is a balancing act between work and education and not to forget one’s family as well. It is only when an employee finds time to maneuver all these facets within his personal life and professional life that he becomes a successful individual and marketing this new Executive MBA degree would make an effort to highlight time for each one of these. The employee will be told that he has to give in his very best, no matter how trying or tough the circumstances turn out to be at the end. (Knight, 1999) The degree program would take care of the rest and look to provide him with options which will make him succeed both within the short term as well as in the long run. Continuing with the same marketing study on the new Executive MBA degree program, the educational institution can ask for introductory classes on their part to be taken by the employees so that they get a basic idea of the kind of knowledge that will be coming their way. Perhaps they could be asked to attend a few lectures in the beginning so that they could decide for their own betterment how the new Executive MBA degree would shape up within their agenda and how this degree program would make them look different from the rest of the people. This would mean that the employees will take a testing session or two under their belt and explore the possibilities that come their way. They will ask questions, be given lectures and an effort would be made to get them on board as far as this new Executive MBA degree program is concerned. This is a form of a testing session or phase that any educational institution marketing the new Executive MBA degree program could have within its ranks and this guarantees instant results. This degree opens up the creative avenues and gives the employee the option to exploit the resources at his disposal within the realms of the organization that he works for. Also he develops a sense of effectively countering the hurdles that come his way or crop up in a sudden manner. He knows beforehand how to tackle such aspects and the new Executive MBA degree makes sure that he knows the alternatives beforehand. The new Executive MBA degree prepares the employee for the future; makes a lasting impression on his present times and gives him the hope that things will become better and easier in the times to come. (Goldratt, 1997) The Executive MBA degree thus becomes a very sought after degree program, taken seriously by the likes of project managers as well as senior managers. The new Executive MBA would be marketed under a strenuous exercise which would involve three quintessential stages: making the people aware of the Executive MBA program, giving them information and finally providing the knowledge. Now there is a need to find out who the program must target its message towards. This is a pertinent step since it would basically look at analyzing the target market domains of the Executive MBA program and would cater to only those individuals who are working within the different organizations or are part of the fraternity which have done their graduation but do not find the time to complete their Master’s degree. It is a definitive point that these individuals either do not have the drive and motivation to go ahead with this degree program or they become so occupied with their respective jobs that they cannot find time for work and family all the same. The role of this employee within the organization is indeed a difficult one as he is the person who has to handle the different tasks and processes within the organization and mesh the different processes so that he could get instant results. He is a team leader right from the onset of his job and he needs to get work done from the different people who are working under him. (Benfari, 1999) The end result has to be a single goal, one that drives their efforts towards the financial success of the said organization. In doing so, this employee encounters a lot of hindrances, difficulties and hurdles. He has to face a lot of pressure from the top management as well as the people who are senior to him as well. (Levinson, 1984) He has to be accountable to the publics of the organization, which could include the customers and the stakeholders as well since the latter are the people who have invested within the company’s shares and they want a quick buck out of the whole investment drive. The new Executive MBA would define how a job of an employee is made easier and how he will do the same tasks time and again to have perfection within his ranks. With that, there is a requirement to touch subjects which bring attraction to the employee’s position in the first place. These could include his leadership traits, his team building tactics, getting the work done out of individuals who might have pretty different backgrounds and diverse educational capabilities, smoothening of the whole process of business management within several units spread across the company’s horizon, motivating the employees and being accountable for their tasks and activities, living up to the values of the organization and doing all that could be done in the honor of the very same and lastly, the manner in which he copes with the external factors which could come out of the blue and haunt the employee time and again. (Wilson, 2007) Thus what is significant is the manner under which the Executive MBA program would be developed and scheduled so that the aspiring students (organizational employees) do not find problems coping up with work pressures and education all at the same time. If only the same arrangement is made in a very cohesive format, then the students will take interest in the courses that are being taught under the Executive MBA program and would seek further information regarding the fees structure, the timings, the days, faculty and so on. In the end, it is important to understand that marketing the Executive MBA would not be easy if the employees are not aware of such a degree program existent within their vicinity. This involves sound planning, a proper framework and an ability to understand how the work ethics and educational levels could be meshed alongside each other for the employee who is indeed the student at the end of the day. If there is a certain level of comfort involved with the whole drafting of the Executive MBA program, there is a wonderful opportunity for the organizations to ask their employees to go ahead with the idea of acquainting themselves with the ever-changing role of business an at times the organizations themselves could sponsor the very same. (Silzer, 2002) It is with an earnest effort that the employees could benefit in a very big way since there is absolutely no better alternative for the Executive MBA program. It gives more than it promises. References Ackoff, Russell L. (1999). Re-Creating the Corporation: A Design of Organizations for the 21st Century. Oxford University Press Benfari, Robert C. (1999). Understanding and Changing Your Management Style. Jossey-Bass Goldratt, Eliyahu M. (1997). Critical Chain: A Business Novel. North River Press Knight, Melinda. (1999). Management Communication in US MBA Programs: The State of the Art. Business Communication Quarterly, Vol. 62 Levinson, Harry. (1984). CEO: Corporate Leadership in Action. Basic Books Mailick, Sidney. (1998). Learning Theory in the Practice of Management Development: Evolution and Applications. Quorum Books Piturro, Marlene. (1999). The Temporary Executive. Journal of Accountancy, Vol. 188 Salopek, Jennifer J. (2003). The New MBA for Trainers: The Best Way to Stay Alive These Days Is to Amp Up Your Business Savvy. T&D, Vol. 57 Silzer, Rob. (2002). The 21st Century Executive: Innovative Practices for Building Leadership at the Top. Jossey-Bass Stowers, Robert H. (2002). Top Ten Tips in Teaching Communication to Executive MBA Students. Business Communication Quarterly, Vol. 65 Wilson, F. Scott. (2007). Predicting Performance of One-Year MBA Students. College Student Journal, Vol. 41 Wolverton, Mimi. (2004). Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education. Praeger Word Count: 2,294 Read More