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Emerging Model in MBA Program: Movement and Action Network for the Transformation of Rural Areas - Case Study Example

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The author states that success and failure of initiatives undertaken by Gram Vikas are due to the innovative idea behind the method of operations. The founder of NGO believed that a rural development operation can be successful only when villagers are actively involved in the process. …
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Emerging Model in MBA Program: Movement and Action Network for the Transformation of Rural Areas
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Download file to see previous pages Gram Vikas, an NGO which was founded with an aim to take care of the sanitation and water facilities in rural areas. It was established with the motive to serve society and enhance the overall development of rural areas in Orissa. The executive director of the organization is Joe Madiath who can be considered to be a social entrepreneur. Within a few years, Joe has been able to bring forth some drastic changes in villages across Orissa. This organization was established with a non-profit motive where the major focus of the founder was to spread equality amongst villagers and to change their lifestyle. It was a distinctive approach towards entrepreneurship as organizational members desired to work along with village members. The factors that affected villagers were indebtedness and alcoholism. These conditions need to be eliminated by the organization so that they can incorporate changes in the location. This non-profit organization also started its program on bringing in electricity in the villages. Their biogas project was the first initiative towards this program. However, unlike other entrepreneurial approaches, Joe and his team members did not keep the project bounded within the system but spread its concept amongst all employees. This organization had even kept the facility that if their employees were able to establish a biogas project in other villages and if it proved to be successful then they would be their owners. Such approaches are not observed in any other form of entrepreneurship and this is because the major aim of such organizations is much above protecting their core values. The main distinctive factor of Gram Vikas approach was that it started improvement from the bottom level of the rural living system. It believed that equality is important in making such projects successfully and hence focused on involving all the village members. This NGO started its journey with widespread biogas projects which later shifted to advancements in sanitation and water facilities.   ...Download file to see next pagesRead More
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