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Marketing Plan for Relationship Marketing for McDonalds - Research Paper Example

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This study, Marketing Plan for Relationship Marketing for McDonald’s, highlights that  McDonald’s has been involved in several lawsuits over the years. The firm has often sued other brands like McJoy in Philippines and McCoffee in San Francisco for using similar trademarks…
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Marketing Plan for Relationship Marketing for McDonalds
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Download file to see previous pages The global food price inflation has affected the prices of beef and bread which will increase the prices at McDonalds UK market also. Coupled with that, markets like China and India with booming economies with increasing demand are pressuring the suppliers of McDonald's and causing further increases in prices. An anticipated 5-6% increase in the prices is expected next year. The restaurant market globally is affected by the credit crunch including the UK and consumers are thinking twice before paying via credit cards etc and this directly affects sales.
Social factors have a great influence on McDonald's. As per Burrows, the firm has to adopt the culture of the locals so that the customers may be attracted to the food and the overall experience. In the UK McDonalds has introduced healthier meals options like McSalads with the rising obesity issue in the market. Halal meat, for instance, is essential for Muslim countries etc.
To attract more customers to the stores in the UK, McDonald's has introduced the latest technology like PlayStation, video gaming, internet facilities, music videos and flat TV screens in their remodeled restaurants. Also, WIFI is going to be introduced.
McDonald's plans to recycle its vegetable oil from its 900 UK restaurants and convert it into biofuel which it will use in its fleet of 155 trucks. This will conserve 1650 tones of carbon annually. It has also joined hands with Friends of the Earth to discontinue use of polystyrene in its restaurants.
The barrier to entry is fairly low as the initial setup of a fast food restaurant is not that high.  ...Download file to see next pagesRead More
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