StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Management Plan for McDonalds - Research Paper Example

Comments (0) Cite this document
Summary
STRATEGIC MANAGEMENT PLAN FOR MCDONALDS NAME: AFFILIATION: UNIVERSITY: Strategic Management Plan for McDonalds This paper is about strategic management plan of McDonald, a chain of fast food. It has a variety of readymade food items available at its outlets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Strategic Management Plan for McDonalds
Read TextPreview

Extract of sample "Strategic Management Plan for McDonalds"

Download file to see previous pages The two brothers were named as Dick and Mac. They started the business of fast food with a small shop in California. Their small restaurant established in California offered barbeque and small burger. For the next 14 years, McDonald continued satisfying the food needs of the local market. It was in 1954, when Ray Kroc thought of introducing McDonald in literature and wrote few lines about it. He took keen interest in the business of McDonald and acquired its first franchise license (History of McDonald’s Restaurant::About McDonalds.com, 2012). Ray Kroc also thought of business expansion and opened another McDonald outlet in Illinois near Chicago in 1955. He registered McDonald Corporation and gave it the status of a company. The first strategy of McDonald was devised in 1957. It was based on the principles of quality, service and cleanliness. Based on these fundamental principles, Ray Kroc expanded his business and the number of McDonald outlets reached up to 100 in 1959. This remarkable success enabled him to negotiate with McDonald brothers for purchase of all rights of McDonald. He succeeded in this matter as well and in 1961, he owned the McDonald Corporation. It was transformed to a Public Limited organization in 1965 which was registered at New York Stock Exchange in 1966. The journey of McDonald’s expansion went beyond national level penetration. In 1967, the first international outlet was opened in Canada. In 1974, UK market was explored for possible profitable opportunities. Major promotion was done in UK to attract a huge market. It paid well in return and by 1983, McDonald had succeeded to establish 100 branches in the UK. The expansion went on in other countries of the world as well. Current Situation of McDonald McDonald is perceived as a valuable brand in various parts of the world and people like to satisfy their self esteem needs by being its customers. With 33,000 outlets, its business is spread in more than 119 countries of the world. According to a report published in 2011, 60 million customers visit McDonald every day. In 2008, McDonald was rewarded as the top organization in the context of imparting trainings to its employees. Its standard is so high that its offered trainings qualify the employees for nationwide acceptance and are considered as a qualification (Franchise New Zealand, 2011). Among the countries of UK, McDonald enjoys the status of top 25th big company. In the later stages, the ranking elevated to 22nd. On the grounds of attracting talented manpower and retaining them on profitable relationships, McDonald was the all rounder in the industry. Strategic Posture of McDonald As mentioned earlier, the strategy of McDonald is based on the principles of quality, service and cleanliness. By quality, McDonald management means the quality of food and the service as well. Quality of food refers to the freshness of ingredients used in preparation of food and the way it is served and presented. The strategy of service is related to convenience to have the food items. McDonald places its outlets at the locations which are easy to access for students, professionals and families alike. There are the customers who want to dine in the outlet; hence comfortable sitting arrangement is made for them. The background music further adds to the beauty of the atmosphere and the visiting customer enjoys the experience of dining. There are customers, who want to take away food stuff ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management Plan for McDonalds Research Paper”, n.d.)
Retrieved from https://studentshare.org/management/1396788-strategic-management-plan-for-mcdonalds
(Strategic Management Plan for McDonalds Research Paper)
https://studentshare.org/management/1396788-strategic-management-plan-for-mcdonalds.
“Strategic Management Plan for McDonalds Research Paper”, n.d. https://studentshare.org/management/1396788-strategic-management-plan-for-mcdonalds.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Management Plan for McDonalds

The Evolution of Human Resource Management

The employee was sent to HR for a final briefing where he mentioned that he had been requesting a change in the shift for the last few weeks he has to attend to his ailing father. His superior continuously ignored the request. The employee was skill and aptitude tested and reassigned to a different project.
This is a small incident where an HR professional can play a vital role. An organization is also constantly looking for such solutions from its Human Resource Department. It is this expertise and skill, which a budding professional from any institute should be equipped.
Such valuable certification programs initiated by the Human Resource Department surely help build a successful organization. The Human resource depart...
6 Pages(1500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Global Challenges for Business Management and Leadership

This section aims at understanding the challenges faced by the United Nations due to political conflicts. In the summer of 2007, an issue in the Politically Speaking, the DPA had highlighted the increased focus on the conflict meditation. This report had also highlighted the interview with the Under-Secretary-General for political affairs. In the interview, he defended the UN against all the criticism and he also highlighted the need for finding political solutions for issues around the world. The interview also highlighted the importance of results to show the effective working of the UN. This interview also highlighted and urged critics to look at the positive along with the negatives of the UN. “The UN has knowledgeable a...
7 Pages(1750 words)Research Proposal

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

Customer Relationship Management

 Consumers started looking for variety and lower prices. Through the use of technology, such customer tradeoff against variety and prices is not necessary. The US life insurance industry is large, mature and dominated by a number of large companies and this industry has been one of the early adopters of computer technology (Subramanian & Chatterjee, 2007). The advent of the CRM systems changed the landscape of the insurance industry.

The health insurance organizations use CRM to prepare health proposals and process applications in a much faster and accurate way. The organizations are better able to understand the needs and habits of the customer and provide more efficient service. Companies are able to integrat...
9 Pages(2250 words)Case Study

Active Directory - Security, User, and Resource Management

Administrators make use of group policies to launch principles for desktop predilections and software. For many corporate information technology groups, concurrence with group policies to identify what software should be presented to each category of user, even without human intervention installing it on demand from a corporate server (Silberschatz, Galvin, & Gagine 2002. P. 838). The capability of the AD was introduced in the year 1999, its initial release was with the MS Windows 2000 Server Ed., additionally personalized to spread out functionality, security parameters and build up administration in MS Win Server 2003. The most recent better facilities and efficient edition of the AD are introduced in the Windows Server 2008...
6 Pages(1500 words)Report

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Management: Social Responsibility and Ethics

When we speak about business management, most people talk about the core business functions like strategies, products, training & development, management of various departments of the business like marketing, production, planning, etc. Social responsibilities and business ethics are the least communicated topics in the business community because of the least preference given to the non-productive sectors by organizations. Most of the greedy organizations spent millions on the research and development for improving their competitive power in the business world, but they often keep a blind eye towards their responsibility towards ensuring proper ethical standards in their business activities. Organizations that underestimate the...
6 Pages(1500 words)Coursework

Strategic Pay and Organizational Behavior

Both, Performance-related pay (PRP), as well as  Payment by Results (PBR), are based on the notion that if a worker can vary output by increasing his efforts, the hope of increased pay will lead him to perform his best. Both methods can be applied to an individual as well as a group level. Below is a critical comparison of the two:
Defined in simplest of terms, payment by results can be defined as the scheme of paying incentives in which, the bonus or the variable portion of the payment will be dependent on measurable values of outputs, within studied time limits.

Advantages: The primary advantage of this scheme is the inducement and motivation of workers for higher efficiency and great output. It is better th...
6 Pages(1500 words)Assignment

Information Security Management

Security is a group of activities that include the policies, measures, and actions which are utilized to stop unlawful access or alteration, theft, and physical damage to information or computer. Security can be supported by an assortment of techniques and tools to safeguard computer hardware, software communications networks, and data (Laudon & Laudon, 1999, p. 502). In the modern age of information technology, there are many threats happened for organizational information. We need a security model that has the ability to manage and secure our information reserves. Technical administrative safety /security measures like security plans, actions and techniques are the main practices for the organizational information security m...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Strategic Management Plan for McDonalds for FREE!

Contact Us