Operation Management - Essay Example

The economic and social factor of people has changed drastically and that is why education and warnings about dangerous things should be given priority before embarking on business. Excellent programs on data collection about the coffee business, surveys of past errors and how they can be corrected should also be scrutinized. Consequently, recommendations have to be underway on how coffee shops can curb accidents resulting from coffee burns. Coffee management strategies that rarely have the specific objectives which are organized by all the stakeholders and for this reason they can always undermine the support of the stakeholders on the selling of coffee to their customers.

In this paper I evaluate and discuss the strategies used in the case where by McDonald was sued for selling the customer hot coffee which accidentally burns Mrs. Stella Liebeck on her way home in car driven by her grandson. The approach used by the people who sued the McDonald was robust processes to achieve justice for what happened to Mrs. Liebeck.I also review the importance of all the businesses in the world today to understand the uncertainties of balancing the economic, biological and sociological objectives of their customers.

Operation Management Introduction The case of McDonald’s coffee shop is a good example of factors that many businesses tend to ignore. . In the world today, coffee markets have increased and is dominated by the brand coffee shops which include foreign and home made coffee (Lee and Yeu 2010.).Since 2009, coffee shops have increased drastically to suit the ever growing population. The coffee shops have grown in number across the country (Park and Lee 2010) Due to the fact that customers buy coffee any where and any time, Liabeck bought coffee which later spilt on her laps causing severe burns which made her hospitalized for eight days.

The impact of various customers behavior and the repercussions and hospitality studies have been put upfront on how to retain customers in coffee shops and restaurants.(Kwun and Oh,2006).in this paper, I critically look at the impact of the case between McDonalds and Mrs. Liabeck. The main reason for the case is that, McDonalds sold very hot coffee to a customer who was in a hurry which ended up causing severe burns on her body .Another thing that I will look at is the importance of using a proper procedure when evaluating the McDonalds case.

The management strategic evaluation should be put in place to help the stakeholders help make the decisions in a firm (Kolli 2000). Methodology The method used was questionnaire where by it consisted of four parts that were basically modified by the stakeholders for them to fit the context of a coffee shop. First of all, the whole study had a scenario from a context of tourism which could fit well in the modification of a coffee shop. The next step was basically to ask all the respondents to evaluate their experiences at the McDonalds coffee shop in regard to the functional attributes of the shop.

The third step was to ask the customers their attitudes towards the coffee shop (He and Mukherjee, 2007). Executive summary The