Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Impact of the Micro Environmental Factors on McDonalds - Book Report/Review Example

Comments (0) Cite this document
From the paper "Impact of the Micro Environmental Factors on McDonalds" it is clear that there have been legal laws imposed on McDonald’s like modification in the core value of the product by adding nutritional requirements for the betterment of the school and college going children. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Impact of the Micro Environmental Factors on McDonalds
Read Text Preview

Extract of sample "Impact of the Micro Environmental Factors on McDonalds"

Download file to see previous pages McDonald’s maintains a diverse workforce by hiring executives and workers belonging to varied nations where 70 per cent of the workforce is women employees and over 25 million leaders are women or belong to the minority class (McDonald, 2013b). McDonald’s provides quality coaching, workshops and training facilities to enhance the technical and non-technical skills of the employees (McDonald, 2013e). The company is headquartered at Oak Brook, Illinois with its office branch located in Chicago Loop (McDonald, 2013c). The company has won several awards like the Most Innovative Food Company in the year 2011 by the Fast company, World’s Powerful Brand by Forbes and the Best Global Brands in the year 2012 by Interbrand (McDonald, 2013d). McDonald’s has maintained an external relationship with communities like National Urban League and Organization for Chinese Americans (McDonald, 2013f). Most of the McDonald restaurants offer fast food through the counter and drive-through services (McDonald, 2013a). These are also known as McExpress and McStop. Most of the McDonald restaurants are located in convenience stores and gas stations and are target mainly for travellers and passerby. The main aim of McDonald is to offer a wide range of high quality and nutritious fast food and superior quality service to individual and corporate clients (McDonald, 2013h). The marketing environment constitutes factors which influence the company in a direct and indirect way. The marketing environment can be divided into macro and microenvironment. The macro-environmental factor affects the company activities directly and the microenvironmental factor affects the company activities indirectly. Microenvironment factors and forces comprise suppliers, distributors, competitors etc. The macro environment comprises demographic, socio-cultural, economic, physical, economic, political and legal actors and forces. There are various tools for determining the micro and macro environmental analysis which include PESTEL (Political, Economical, Social, Technological, Environmental and Legal) and Porter’s Five Forces Model. The PESTEL and Porter’s Five Forces Model help in identification of external and internal threats. We will now analyze the various external threats faced by the fast food industry in the United Kingdom (UK). ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Impact of the Micro Environmental Factors on McDonalds Book Report/Review - 1, n.d.)
Impact of the Micro Environmental Factors on McDonalds Book Report/Review - 1. Retrieved from
(Impact of the Micro Environmental Factors on McDonalds Book Report/Review - 1)
Impact of the Micro Environmental Factors on McDonalds Book Report/Review - 1.
“Impact of the Micro Environmental Factors on McDonalds Book Report/Review - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Impact of the Micro Environmental Factors on McDonalds

The Impact of Key External Environmental Factors

...THE IMPACT OF KEY EXTERNAL ENVIRONMENTAL FACTORS. HERE YOU SHOULD USE NEEDLE’S (MODEL) DIAGRAM OF ENVIRONMENTAL LEVELS Introduction The environmental factors which determine the success or failure of a business include political, economic, social cultural, technological and legal frameworks as illustrated by Needle (2006). Business firms have objectives and goals which they aim at achieving as effectively as possible. This can only be made possible through ability to interact with the environmental factors which determine success. In addition, a firm should be able to manage the conflicts which are likely to arise among its stakeholders and ensure that they do not impact negatively on the business. This paper gives a critical analysis...
9 Pages (2250 words) Assignment

Environmental scan for McDonalds Company

...?Ethics paper Introduction Environmental scan refers to collection of information about an organizations’ marketing environment. It therefore includes both internal and external environmental factors that influence an organization’s competitive advantage in its market. This paper seeks to conduct environmental scan for McDonald’s Company and General Motors Company. Environmental scan for McDonalds Company Internal environment McDonalds is a fast food company that operates internationally. An environmental scan of the company’s environment indicates both positive and negative aspects that the organization should consider towards a strategic position in its market. One of the organization’s internal environmental factors is its human...
4 Pages (1000 words) Term Paper

Marketing environment

...the established restaurant operators. This has compelled the existing restaurant operators to devise new marketing strategies which will help them in retain their market position. Impact of the Micro environmental Factors on McDonalds The above PESTEL and Porter’s five forces model has helped us in determining the external threats faced by the UK restaurant industry. These may have a mild or profound impact on the sales of McDonald. It can be observed that the UK political scenario is not favourable for the fast food restaurant industry at the present moment, Political The increase in the corporate tax rate will have a...
12 Pages (3000 words) Book Report/Review

Environmental Factors

... are performed or carried out. Finally, the competitive environmental factors entail understanding how many organizations currently compete to serve the consumers with similar product lines and services offered by Sam's Club (Bearden, et al., 2003). Cultural differences from nation to nation will sometimes effect the types of products to be offered. Armstrong and Kotler (2005) use McDonald's as an example of using product diversity to market to different nations: McDonald's uses the same basic operating formula in its restaurants around the world but adapts its menu to local tastes. It uses chili sauce instead of ketchup on its hamburgers in Mexico. In Vienna, its restaurants include "McCafes," which offer coffee blended to local tastes...
5 Pages (1250 words) Case Study

The Impact of Macro and Micro Environmental Factors on International Business Activities

...The Impact of Macro and Micro Environmental Factors on International Business Activities of Inditex in Spain and the UK TABLE OF CONTENTS 1.0Introduction 1.1 Overview of the company’s activities Inditex 2.0 The PESTLE Framework 2.1 How Political Factors affect Inditex Activities in UK and Spain 2.2 How Economic Factors affect Inditex Activities in UK and Spain 2.3 How Socio-Cultural Factors affect Inditex Activities in the UK and Spain 2.4 How Technological Factors affect Inditex Activities in the UK and Spain 2.5 How Legal Factors affect Inditex Activities in the UK and Spain 2.6 How Environmental Factors affect Inditex Activities in UK and Spain 3.0 Conclusion and Recommendation 1.0Introduction In business, environmental...
13 Pages (3250 words) Case Study

Environmental Factors

...Topic: Environmental Analysis Any business entity, whether a car manufacturing company, an FMCG, a steel plant or for that matter, a would have to chalk out and follow a business model for the future. This plan would be influenced by a number of factors external to the business itself. These factors/environment would have to be analyzed and a business plan laid out for the next 5-10 years. The factors that might influence the business model of the University of Phoenix could be the Remote environment, Industry environment and Operating environment. These have been analyzed in the following paragraphs: Remote environment The Business, (accessed on 16th June, 2008,) defines remote environment as "Ecological, political...
3 Pages (750 words) Assignment

Macro & Micro Environmental Analysis

...Running Header: Macro & Micro Environmental Analysis Analysis of Macro and Micro Environment of Hospitality Industry Hilton Hotel Corporation Collage Name: Analysis of Macro and Micro Environment of Hospitality Industry Hilton Hotel Corporation As an organisation interacts with and operates within its business environment, the impact of its macro and micro environments needs to be considered and incorporated into the decision making process. Decisions and strategies should fit in with the environmental conditions and some factors should be modified to suit the organisational needs. Companies operating within today’s globalised economy are affected by a wider and more turbulent globalised macro environment and therefore pose...
15 Pages (3750 words) Essay

Micro-environmental Factors of a Company

...Micro-environmental factors Micro-environmental Factors Topic A company’s micro-environment The six micro-environmental factors of a company are: i) internal factors ii) suppliers iii) marketing intermediaries iv) customers v) competitors and vi) public. A brief description of these factors is given below (Marketing, 2009): Internal factors relate to the top management and other crucial functional departments like the finance, procurement, operations and R&D. Each of these functions has to play its role to support the marketing department’s efforts as e.g., in competitive procurement or economical production or developing new products etc. Suppliers are crucial since they put their own resources to the company’s service. Locating...
3 Pages (750 words) Essay

Obesity Debate: McDonalds Role

... Obesity Debate: McDonald’s Role PEST Analysis A PEST (Political, Economic, Society, and Technology) analysis is a critical environmental scrutiny of the various factors that influence the area that a firm or industry operates in. This includes both internal e.g. staff, office equipment, technology, wages and financing among others; and the external factors encompassing the suppliers, agents, rival firms among others. Other factors considered in a PEST analysis are the macro-economic factors that will influence the climate the firm or industry is operating in. This include: political, legal services, economic, social-cultural, and technological issues. Political Analysis The fast food industry enjoys a very conducive political...
15 Pages (3750 words) Assignment

Environmental Factors

...Running Head: essay Environmental Factors of the of the of the Introduction Marketing is a selling activity but if we delve deep into its implications, it involves not only an understanding of consumer preferences but also adherence to many of the environmental and global standards that spell success or failure for the marketing endeavor. Marketing is sometimes a tool to gain competitive advantage, not only in the domestic but also in the international market and the player emerges as the leader in the industry that manages well the intricacies of the marketing campaign. With this essay, we have tried to explore the marketing strategies of IKEA- the global home furnishing brand and how environmental, legislative and cultural factors have...
4 Pages (1000 words) Research Paper

Environmental factors

...Skinner’s Concept of Environmental Factors Skinner’s Concept of Environmental Factors Q1. B.F Skinner developed the operant conditioning theory, which was based on the assumptions that it was possible to understand individual behaviors by studying the causes of an action and its resulting consequences (Rochelle, 1995). Skinners concept of operant conditioning involved changing of behavior by the use of reinforcement provided after the desired response. He proposed three types of responses or operant, which could follow behavior namely: neutral operant, reinforces and punishers. Skinner described the neutral operant as environmental responses that neither increased nor decreased the possibility of the behavior being repeated. An example...
1 Pages (250 words) Assignment

Macro and Micro Environmental Factors in the Organization of Tesco

...A critical analysis the impacts of macro and mirco environmental factors to the organization of Tesco and the marketing mix decisions. All organizations are open systems; they exist within a dynamic and complex environment having a variety of interchanges with it, both receiving inputs and outputs. Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result they make strategies to combat such changing environment. Successful organizations tend to such things and hence positive results follow. The organization that I have chosen is TESCO, which is a well...
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic Impact of the Micro Environmental Factors on McDonalds for FREE!

Contact Us