Nobody downloaded yet

The Effects of Brand Management (Global and Domestic) on the Internet - Research Paper Example

Comments (1) Cite this document
This report takes into account the impact of brand management of both local and international companies on Internet services. Brand management becomes an essential part of marketing which contributes towards the total sales of an organization to a considerable extent…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
The Effects of Brand Management (Global and Domestic) on the Internet
Read TextPreview

Extract of sample
"The Effects of Brand Management (Global and Domestic) on the Internet"

Download file to see previous pages This paper illustrates that the activity of brand management is equally important for both domestic and global brands as the prime objective of every organization, whether operating nationally or internationally, is similar, i.e. to increase profit margin through sales. Hence, in order to fulfill this aim, every organization attempts to offer high concentration over the concept of branding of products. Branding also improves the position of a particular product thereby improving its sustainability in future times. Besides, in this era of modernization and industrialization, the process of brand management, both in case of domestic and global concept, has developed as quite easier being restructured. Majorly, this is due to emergence of Information Technology (IT) which has eased the process of marketing of the products and /or services. Moreover, introduction of IT enhanced the passion of the Internet which offered a considerable impact on brand management in today’s context. Hence, it can be affirmed that introduction of Internet services has not only augmented the brand portfolio of business concerns but has also alleviated the efficiency of a product both in domestic and global scenario. Riezebos, Rizebos, Kist, and Kootstra describe brand management as the process which offers a detailed perception about a particular brand of an enterprise. Brand management is an art of performing various research processes in order to introduce inventive features in the brand. The main objective behind this type of procedure is to offer innovative products along with modern facets and thus retain its position in this competitive market. In addition, with the help of branding, brand equity along with customer tastes and preferences can also be analyzed in an effective way. This facilitates in improving both the tangible and intangible aspects of a brand, which enhances its stability and consistency in the market. Thus, branding is mainly important in order to provide the message to the targeted customers regarding a particular brand. This would at large enhance loyalty and help to establish an emotional relationship ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Effects of Brand Management (Global and Domestic) on the Internet Research Paper”, n.d.)
Retrieved from
(The Effects of Brand Management (Global and Domestic) on the Internet Research Paper)
“The Effects of Brand Management (Global and Domestic) on the Internet Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
alicremin added comment 4 months ago
Student rated this paper as
Wonderful paper! Used it to complete an assignment for a marketing course. It was easy as ABC, for the first time in my life.
Global Popularity of Brand Playboy
Different trends in society are not only based on the needs of those in the culture but also link to the appeal and the expressions of a specific time frame.  An example of one of the popular elements in society is Playboy merchandise.  This particular company is known for the entertainment which it provides to society, specifically which links to models for men as well as merchandise which advertises the company. 
7 Pages(1750 words)Research Paper
Effects of Domestic Violenceon Lower-Class Children
Domestic violence manifests in many ways: these encompass physical abuse such as hitting, spanking, biting, pushing, incarcerating, slapping, hurling objects at somebody, perpetrating sexual and/or psychological abuse, manipulation, use of threats, pestering, passive abuse and the withdrawal of economic resources.
7 Pages(1750 words)Research Paper
Effects of Domestic violence on children
Domestic violence happens when one or more members of a family continually experience mental or physical abuse from those members who wish to control and dominate. Presence of a sympathetic adult around children who can help the children to cope with their problems is absolutely necessary.
8 Pages(2000 words)Research Paper
Evaluation of the use of Internet Marketing in the Home Appliances Sector in India
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
13 Pages(3250 words)Research Paper
Effects of Quality Management on Domestic and Global Competition Paper
Southwest Airlines is a Dallas and Texas based Airlines Company and the largest one in the United States. It deals with domestic passengers. At the same time, Lufthansa is the largest airline in Europe in terms of its passenger carrying capacity. As in the case of any other Airlines Company, Southwest Airlines and Lufthansa give great emphasis on the checking procedures on the ground of increasing terrorist activities.
2 Pages(500 words)Research Paper
Effects of Quality Management on Domestic and Global Competition Paper
In the history of automobile, Japan has been the world’s largest vehicle manufacturer up to 2008 when China took over as the market leader. Despite all these, Japan has an outstanding record of producing the highest quality vehicles (Cooney & Yacobucci, 2007).
3 Pages(750 words)Research Paper
Effects of Global warming
Global Warming refers to the gradual rise in temperature. In recent times abrupt change in climate has been witnessed. In and around the tropical the winter season has been reduced to only a couple of months. In some region of the world autumn or spring has totally vanished.
5 Pages(1250 words)Research Paper
Why Should the Wendy's Brand Enter the European Market
Why should the Wendy’s Brand enter the European Market “You Know When It’s Real” BY YOU YOUR SCHOOL INFO HERE DATE HERE Table of Contents 1. Introduction………………………………………………………………………. 1.1 Aim…………………………………………………………………….
18 Pages(4500 words)Research Paper
Global Domestic Violence
In fact, very young children can be profoundly affected and frightened. The emotional, psychological, and physical effects of family violence on children can be stringent and long lasting. Some children withdraw themselves and find it complex to communicate.
8 Pages(2000 words)Research Paper
Effects of Quality Management on Domestic and Global Competition
Nokia has been the largest mobile phone manufacturer in the world for several years now with 30% market share as of first quarter of 2011. Micromax was an unknown name 3 years ago but has jumped to the no. 3 position in the Indian domestic market a few months ago.
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic The Effects of Brand Management (Global and Domestic) on the Internet for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us