Abu Dhabi and Dubais Brand - Thesis Example

Cities of international interest, they first had to be defined in terms of livable space and conceptualized as places of interest by those responsible for geospatial planning. The value and meaning expressed through landmarks in developing city structures have been directly converted throughout human history and landmarks are central symbols that we associated with a specific place and their significance, which has increased over time through use. Capturing the quintessence of a multi-attributed destination with a concise and focused brand position is an immensely complex task, involving the use of methodologies that are meaningful to the bulk of the target audiences, including stakeholders and governing officials of interest, which could effectively distinguish the locale from other international destinations (Vardhan, 2008).

This thesis will examine the process of city branding through the construction of iconic landmarks in the neighboring cities of Dubai and Abu Dhabi, both of which are emirates in the UAE. Through analysis of current literature relative to branding and landmark establishment and relevance, and how the creation of these new landmarks has distinguished the cities, each from the other.The United Arab Emirates (UAE) has a lot of natural attractions within its geography that represent natural landmarks that can attract tourists’, such as the mountains in the northern emirates and the oases that existed in the past that people currently live around.

The system of governance is unique and there is nothing similar to it in the world. It consists of one major federal government with seven local emirates. Each emirate has its own local rules and regulation that work in conjunction with the federal governments. The efforts for economic diversification in each emirate are very similar; however, each emirate has its own identity and focus toward a specialized area.