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Essays on brand management

The Brand management is one of the most popular assignments among students' documents. If you are stuck with writing or missing ideas, scroll down and find inspiration in the best samples. Brand management is quite a rare and popular topic for writing an essay, but it certainly is in our database.
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Examples List on Brand management

Brand management

Brand management

4 pages (1000 words) , Download 1
Conventionally, brand management is a communication aspect which delves into the planning and analysis of the position of a given brand in the market. The focus is to…
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Brand Management

Brand Management

6 pages (1500 words) , Download 1
Chrysler Brand Management Name Institution Chrysler Brand Management Introduction Brand management is the process of compelling a customer towards a product offering, through differentiating the product from other similar ones. The practice of brand management is psychological in nature, and is based on the idea of fitting a product in the life of a person, for whom it is designed…
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A New Brand Evaluation Model: The Way Forward

A New Brand Evaluation Model: The Way Forward

11 pages (2750 words) , Download 2
This report focuses on brand management strategy in general and the construction of a contingency model for new brand evaluation in particular with specific reference to the Easy Jet airline. Contingency models on new brand evaluation techniques have been built in a number of industries…
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Brand Management

Brand Management

11 pages (2750 words) , Download 2
Report: Brand Management: Evaluating Nokia as a Brand Customer name Instructor Table of Contents Introduction………………………………………………………………………………………3 Brand Management………………………………………………………………………………
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Brand management

Brand management

4 pages (1000 words) , Download 2
The Brand is one of the business selling points hence companies tries as much as they can to maintain their competitiveness in the market through brand preservation. However,…
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Brand Management

Brand Management

6 pages (1500 words) , Download 1
A brand can be defined as a symbol or mark that is unique to a particular product/service or groups of products/services from a particular company that distinguishes it/them from other products. The need to have brands stems from the human perception of concepts…
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Analysis of Brand Management

Analysis of Brand Management

13 pages (3250 words) , Download 1
 The objective of the discussion is to develop a new brand and structuring as well as ascertaining its brand name, logo design, slogan, positioning, secondary association, and legal protection. The discussion will further aim at identifying the communication and promotion strategies. …
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Brand management

Brand management

8 pages (2000 words) , Download 3
Brand Management Contents Brand Management 3 Brand Image 3 Brand Salience 4 Comparison and Contrast 5 Consistency in Brand Image 6 Relation between Brand Image and Brand Salience 6 Planning and Construction of Brand Image for a New Brand 7 References 10 Brand Management Brand management begins with the definition of the term “brand”…
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Brand Management

Brand Management

12 pages (3000 words) , Download 2
Innovation as a tool of brand sustainability: A study on Mobile phone industry Table of Contents Table of Contents 2 1. Literature Review 4 1.1 Branding life cycle 5 1.2 Process of Rejuvenation 6 1.3 Innovation from firm’s perspective 7 1.4 Innovation and customers satisfaction 8 2…
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Kissmat Konnections Brand Management

Kissmat Konnections Brand Management

11 pages (2750 words) , Download 1
The author of the present research paper "Kissmat Konnections Brand Management" outlines that Kissmat Konnections is an emerging cosmetic brand that has been launched in the UK market very recently. The company has gained increased popularity in its range of body care and personal hygiene products…
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Brand Management

Brand Management

10 pages (2500 words) , Download 2
Brand Management Contents Contents 1 Introduction 3 Back ground of the brand 4 Brand Elements 4 Usage of customer based brand equity (CBBE) Model 7 9 Brand Strategy 9 Marketing Communications Integration 16 Sustaining the brand 20 Conclusions 21 Recommendations 22 References 23 Introduction The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn…
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Brand management

Brand management

11 pages (2750 words) , Download 1
The company utilizes the motto “Best or Nothing” to describe their cool automobile brands that have attracted many customers across the world. This brand is used for luxury automobiles,…
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The Role of Product Feature Similarity and Brand Concept Consistency

The Role of Product Feature Similarity and Brand Concept Consistency

10 pages (2500 words) , Download 1
This paper “The Role of Product Feature Similarity and Brand Concept Consistency” is a critical analysis of the purpose, implementation, advantages, and disadvantages of brand extension. It highlights the brand extension applied by Coca-Cola, Unilever, and GlaxoSmithKline among others…
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Brand Development Strategy of Starbucks Coffee Company

Brand Development Strategy of Starbucks Coffee Company

11 pages (2750 words) , Download 1
This case study "Brand Development Strategy of Starbucks Coffee Company" is focused on a scenario. As the author puts it, the writer is promoted to a senior management position at Starbucks Coffee Company. As a senior manager, he is required to create and develop a brand management strategy…
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Brand Management of Video Game Industry

Brand Management of Video Game Industry

16 pages (4000 words) , Download 1
This assignment focused towards the video game industry along with the handheld device industry i.e., the mobile phone industry. As the brands we selected were owned by companies which also mark their presence in the international markets of electric appliances and computer software…
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Brand Management Adidas

Brand Management Adidas

8 pages (2000 words) , Download 1
This paper "Brand Management – Adidas" comprises an evaluation of Adidas in the context of its brand development strategies. The paper focuses on the company profile of Adidas and its brand positioning in the context of Customer-Based Brand Equity (CBBE) model. …
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Brand Management

Brand Management

18 pages (4500 words) , Download 1
The Brand ‘The Cooperative’ has a significant historical background with democratic principles in business as the basis, and about 140 years of history. The responsibility of the organization is different from the businesses controlled by stakeholders or shareholders as far…
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Brand management

Brand management

6 pages (1500 words) , Download 1
The Pearl is Unique-Just like its Consumers [Author] [Institution] Introduction The pearl is a unique symbol of purity, beauty and delicacy. It is regarded as classical and contemporary as the industry has successfully managed to fulfill the styles and fashions of all generations…
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Brand management

Brand management

4 pages (1000 words) , Download 1
Institution Tutor Brand Management Course/Number Date Department Introduction That business strategy is a matter of utmost importance in business success is a matter that is underscored by the fact that business strategy provides organisations and enterprises with the framework through which the market is penetrated, the market share is consolidated and expanded and break-even stage is realised…
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Brand management

Brand management

7 pages (1750 words) , Download 1
Evisu is an internationally recognised brand that is popular with all ages of people. Since its founding in 1991, the brand has gone through…
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Brand Management

Brand Management

6 pages (1500 words) , Download 3
Question A Choose a familiar brand (except Reebok and Starbucks) and perform a brand value chain analysis. Draw a well labeled diagram to illustrate your discussion. Provide a discussion on the success of this brand and suggest any recommendations. (10 marks) I chose New Balance (NB) as my brand…
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Brand management

Brand management

12 pages (3000 words) , Download 1
Brand Management Project [Names [IDs [Date [Course Number / Prof Every generation of gamers sees “console wars” wage in Europe, Japan and America. Beginning with the Atari competing against numerous imitators and knockoffs, moving to the NES and the Master System, the Sega Genesis and the Super Nintendo, and then onto tripartite wars such as the Playstation/Nintendo 64/Saturn era and the Gamecube/Dreamcast/Playstation 2 era (which saw Sega disappear and Microsoft enter with the XBox), there have been numerous brand conflicts between software and entertainment giants (PBS, 2009)…
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Brand management

Brand management

12 pages (3000 words) , Download 1
WALLS WALLS which was initially introduced as an independent brand, is now a brand of Unilever. This brand was first promoted in UK and then in the other parts of the world. Thomas Wall and Son Ltd which was a known meat producer in UK thought of manufacturing ice-cream in the year 1913 in order to fill the loss caused due to decrease in demand of sausages and meat pies during the summer season…
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Contemporary Brand management

Contemporary Brand management

13 pages (3250 words) , Download 1
Contemporary Brand Management Table of Contents Table of Contents 2 1.0Introduction 3 2.0Brand 4 3.0Brand Positioning 7 4.0 Brand Analysis 10 5.0Special Interest 14 6.0 Brand Management Recommendation 16 17 7.0 Conclusion 18 References 19 Bibliography 24 1.0 Introduction Brand management is a vital aspect of marketing in today’s business…
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Brand Management - Reebok Case

Brand Management - Reebok Case

7 pages (1750 words) , Download 1
This paper under the title "Brand Management - Reebok" focuses on the fact that Reebok is an American-inspired, international brand that produces and markets sports and lifestyle products based on a strong legacy and legitimacy in fitness, sports, and women’s groupings…
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1 - 25 results of 200 items
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